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Small Betting Sites Australia - Top 11 Small Online Bookmakers You Need to Start Using

18 December 2020

Sick of the big-name betting sites? Want to support the little guys? Learn more about the 11 best small betting sites in Australia and why they're better than the big bookies.

Small Betting Sites Australia

Looking for a small online bookmaker, a little betting site, a tiny betting agency, a minuscule place to do some betting? Well, you've come to the right place!

You'll find the 11 best small betting sites Australia's got below.

Best Small Betting Sites Australia 2022 List

  1. - Top Betting Apps
    - Best Fixed Odds
    - Very Easy to Use

  2. - 100% Aussie Owned
    - Launched in 2020
    - Best Tote for Gallops

  3. - Often has Best Odds
    - Many Betting Markets
    - 30,000+ Live Streams

  4. - Same Race Multis
    - Past the Post Payout
    - Many Payment Options

  5. - Australian-Owned
    - Aggressive Odds
    - High Betting Limits

  6. - Same Game Multis
    - Best Tote + SP
    - Great Support Team

  7. - Tons of Features
    - Flucs, Form, Guides
    - Competitive Odds

  8. - Best Site for Esports
    - Sports Betting in 2021
    - Esports Contests

  9. - Great SGM Odds
    - Best of the Best
    - Unique Bet Types

  10. - Best Greyhound Odds
    - Honest, High limits
    - Greyhound Runner Info

  11. - Biggest Fantasy Prizes
    - Private & Public Games
    - 15+ DFS Sports

Hey, wait a minute!?

You've heard of some of these betting sites already, they can't be that small, right?

It's true that some of the betting sites above are not Australia's smallest betting sites, but we reckon that they are Australia's best small betting sites and that's why we are recommending them to you.

You can find out why we like each of these 11 small online bookmakers below, or you can go ahead and sign up with one by selecting a green button.

All Big & Small Betting Sites

List of All Online Betting Sites in Australia

25 March 2021

Are you looking for a complete, accurate and comprehensive list of every single online betting site in Australia? Well, you're in luck, we've made one just for you! Read more

Small Online Bookmakers

Here's a little more information about the best small online bookmakers in Australia.

Select a betting site to visit our review of their site, or keep scrolling to read more about each bookie in this article.

Best Small Online Bookmakers List

  1. PlayUpGreat for racing with Australia's best fixed odds
  2. WinnersBet New Aussie-owned operator with a horse racing focus
  3. Unibet Generous bookie with high odds and plenty of racing features
  4. BetstarEasy to use with cash out and same game/race multis
  5. Palmerbet Great range of betting options with previews and stats
  6. BlueBet Many racing & sports features plus some aggressive odds
  7. BookmakerAll Aussie races & 30+ domestic/international sports
  8. Picklebet Small Aussie-owned bookie, great for esports betting
  9. TopSport Market-leading racing, sports, and multi betting odds
  10. BetDogs Very small, honest & transparent, high odds for dogs
  11. Draftstars Private or public daily fantasy sports betting competitions

Top 11 Small Betting Sites Australia

PlayUp Australia

✅ Small Online Bookmaker

PlayUp Rating

BETTING VARIETY★ ★ ★ ★ ★ ★ ★ ★ ★9/10
MOBILE EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★ ★ ★10/10
PAYMENT OPTIONS★ ★ ★ ★ ★ ★ ★ ★8/10
BETTING EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★ ★9/10
SUPPORT★ ★ ★ ★ ★ ★ ★ ★ ★9/10
OVERALL★ ★ ★ ★ ★ ★ ★ ★ ★9/10

One of the best betting apps in Australia.

PlayUp may not have the most customers in Australia but one place where they really excel is on mobile. The PlayUp app is free for Android and Apple devices and is fast, easy, and intuitive to use.

Australia's best fixed odds.

One of the things Aussie punters love about PlayUp is their odds. PlayUp boasts the best fixed odds for Australian and international races and sports events.

One of the newest bookies down under.

Launched in October 2019, PlayUp is one of the newest betting sites in Australia. Despite this, PlayUp is already one of our favorite betting sites - especially for racing and live sports betting.


Playup Australia App

PlayUp is the best small online bookmaker for fixed-odds racing in Australia

WinnersBet Australia

✅ Small Online Bookmaker

WinnersBet Rating

BETTING VARIETY★ ★ ★ ★ ★ ★ ★ ★8/10
MOBILE EXPERIENCE★ ★ ★ ★ ★ ★ ★7/10
PAYMENT OPTIONS★ ★ ★ ★ ★ ★ ★7/10
BETTING EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★ ★ ★10/10
SUPPORT★ ★ ★ ★ ★ ★ ★ ★ ★9/10
OVERALL★ ★ ★ ★ ★ ★ ★ ★ ★9/10

100% Aussie Owned.

WinnersBet is one of the few truly Australian-owned betting sites that can compete with corporate betting sites. WinnersBet is the passion project of veteran Melbourne bookie Da He.

Launched in June 2020.

After their 2020 launch, WinnersBet has quickly become a respected choice - especially for racing with a huge range of markets, quick payments options and generous extras.

Best Tote & Protest Payout for All Aussie Races

WinnersBet offers best tote odds for all Aussie thoroughbred races plus a protest payout for all Aussie gallops and trots.


Winners Bet Australia Mobile

Choose WinnersBet for a new Aussie-owned booking with great racing options

Unibet Australia

✅ Small Online Bookmaker

Unibet Rating

BETTING VARIETY★ ★ ★ ★ ★ ★ ★ ★ ★ ★10/10
MOBILE EXPERIENCE★ ★ ★ ★ ★ ★ ★7/10
PAYMENT OPTIONS★ ★ ★ ★ ★ ★ ★ ★ ★ ★10/10
BETTING EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★ ★9/10
SUPPORT★ ★ ★ ★ ★ ★ ★ ★8/10
OVERALL★ ★ ★ ★ ★ ★ ★ ★ ★9/10

Every kind of bet at Unibet.

With over 250,000 different betting markets every year Unibet has great odds for everything you could want including international racing, Australian sports, US sports, Esports and novelty markets.

Top small online bookmaker for live streaming.

Often small betting sites in Australia don't offer live streaming - but not Unibet - they stream 30,000 different events each year so you can watch the action as well as betting on it.

Generous bookie, especially for racing.

After signing up, customers can use all of the racing features available at Unibet. With great racing odds across a wide range of markets, you'll find heaps of value at Unibet Australia.


Unibet Australia App

Unibet has a huge range of features, betting options and payment methods

Betstar Australia

✅ Small Online Bookmaker

Betstar Rating

BETTING VARIETY★ ★ ★ ★ ★ ★ ★ ★ ★ ★10/10
MOBILE EXPERIENCE★ ★ ★ ★ ★ ★ ★7/10
PAYMENT OPTIONS★ ★ ★ ★ ★ ★ ★ ★ ★9/10
BETTING EXPERIENCE★ ★ ★ ★ ★ ★ ★7/10
SUPPORT★ ★ ★ ★ ★ ★ ★ ★8/10
OVERALL★ ★ ★ ★ ★ ★ ★ ★8/10

Same Race/Game Multis

Betstar offers same game and same race multi betting options for the biggest sports leagues and races of the year including Aussie gallops, the AFL, and the EPL.

Past the Post Payout

Betstar promises to pay out winning racing bets as soon as the interim dividend has been paid meaning that you get your money faster with Betstar.

Many payment options

Betstar accepts a variety of payment options including PayPal, PayID, POLi, BPAY, EFT/Bank Transfer, Cash, Card and the Betstar Card.


Betstar Australia App

Betstar is owned by the same company that owns Neds, Ladbrokes and Bookmaker so it has really competitive odds and many betting options

Palmerbet Australia

✅ Small Online Bookmaker

Palmerbet Rating

BETTING VARIETY★ ★ ★ ★ ★ ★ ★ ★8/10
MOBILE EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★ ★9/10
PAYMENT OPTIONS★ ★ ★ ★ ★ ★ ★7/10
BETTING EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★ ★9/10
SUPPORT★ ★ ★ ★ ★ ★ ★7/10
OVERALL★ ★ ★ ★ ★ ★ ★ ★8/10

Australian-owned since 2013

Palmerbet is one of Australia's most popular homegrown small bookmakers. Palmerbet has a clear focus on Australian racing and sports offering unique futures and proposition betting markets as well as features like same game/race multis.

High-limits and aggressive odds

Palmerbet knows what Aussies want and therefore they have higher betting limits than most bookies (limits can be extended upon request). They also have high lines for popular markets (think NBA, NFL, NRL, AFL, and EPL).

Quality betting app

Palmerbet has one of the fastest and most intuitive betting apps in the country. You'll find that everything from signing up to depositing, placing a bet, and withdrawing is quick and painless.


Palmerbet Australia App

Palmerbet is built for Aussie punters and has a great betting app, aggressive odds, high limits and plenty of popular features and markets

BlueBet Australia

✅ Small Online Bookmaker

BlueBet Rating

BETTING VARIETY★ ★ ★ ★ ★ ★ ★ ★8/10
MOBILE EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★8/10
PAYMENT OPTIONS★ ★ ★ ★ ★ ★ ★ ★8/10
BETTING EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★8/10
SUPPORT★ ★ ★ ★ ★ ★ ★ ★ ★9/10
OVERALL★ ★ ★ ★ ★ ★ ★ ★8/10

Popular betting features

BlueBet has a number of popular betting features like Same Game/Race Multis, Cash Out, social betting, and special racing markets like favourite vs field and odd vs even.

Top-notch customer support

BlueBet is Australian-owned and they have a 24/7 dedicated customer support team based in Australia that is available via live chat, phone, and email.

Competitive odds

BlueBet has competitive odds across the board but especially for racing where they offer Best Tote + SP on all Aussie thoroughbred races as well as strong odds on outsiders.


Blue Bet Australia App

BlueBet has tons of much-loved features like Cash Out and Same Game/Race Multis

Bookmaker Australia

✅ Small Online Bookmaker

Bookmaker Rating

BETTING VARIETY★ ★ ★ ★ ★ ★ ★ ★ ★ ★10/10
MOBILE EXPERIENCE★ ★ ★ ★ ★ ★ ★7/10
PAYMENT OPTIONS★ ★ ★ ★ ★ ★ ★ ★ ★9/10
BETTING EXPERIENCE★ ★ ★ ★ ★ ★ ★7/10
SUPPORT★ ★ ★ ★ ★ ★ ★ ★8/10
OVERALL★ ★ ★ ★ ★ ★ ★ ★8/10

Tons of betting features

Bookmaker has cash out, same game/race multis, live betting, quick multis, special bet types, and mystery bets for a number of racing and sports betting markets.

Flucs, form guides & runner comments

Bookmaker offers price fluctuation information, full form guides, runner comments, and in some cases previews and predictions for most Aussie races and many international meets as well.

Consistently high sports & racing odds

Bookmaker is owned by the same company as Betstar, Ladbrokes, and Neds in Australia so always has competitive odds, especially for big leagues, races, and futures betting markets.


Bookmaker Australia App

Bookmaker is a reliable choice with especially competitive Australuian racing and sports futures markets

Picklebet Australia

✅ Small Online Bookmaker

Picklebet Rating

BETTING VARIETY★ ★ ★ ★ ★ ★ ★7/10
MOBILE EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★8/10
PAYMENT OPTIONS★ ★ ★ ★ ★ ★ ★7/10
BETTING EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★ ★9/10
SUPPORT★ ★ ★ ★ ★ ★ ★ ★8/10
OVERALL★ ★ ★ ★ ★ ★ ★ ★ ★8/10

Best esports betting sites.

Picklebet began as an esports-focused betting site and this is still clear. Today Piucklebet has the widest range of esports markets plus the best esports odds for a range of titles.

Added sports betting in 2021.

Picklebet branched out and added sports betting odds in 2021. While sports betting options are still somewhat limited you'll find a range of popular markets for all the top sports and some more niched events too.

Daily tips, live streaming, and betting contests.

Picklebet has daily esports betting tips, live streaming, and real-money betting contests making it a generous and dynamic betting site which is impressive given its minor status among Australian bookmakers.


Picklebet Australia App

Picklebet is the leading esports betting site in Australia with a huge range of bets, live streaming options and daily betting tips

TopSport Australia

✅ Small Online Bookmaker

TopSport Rating

BETTING VARIETY★ ★ ★ ★ ★ ★ ★ ★8/10
MOBILE EXPERIENCE★ ★ ★ ★ ★ ★ ★7/10
PAYMENT OPTIONS★ ★ ★ ★ ★ ★ ★7/10
BETTING EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★ ★ ★10/10
SUPPORT★ ★ ★ ★ ★ ★ ★ ★ ★9/10
OVERALL★ ★ ★ ★ ★ ★ ★ ★8/10

Transparent Small Bookie

TopSport does many things differently from other Australian bookmakers. They show their own racing margins, they have a 'winners are welcome' policy and they have a 24/7 local customer support team. With 250+ options for popular sports and market-leading odds, TopSport shouldn't be too small for long.

High SGM Odds & Many Options

Many Aussie punters love Same Game Multis and with TopSport's 'Player Bets' section you can build Same Game Multis for the AFL, NRL, international soccer, international basketball, and all the major US professional and college leagues. Your range of options here is extensive and the best thing is that unlike other online bookmakers, TopSport doesn't take an extra cut.


Top Sport Australia App

TopSport is not the fanciest bookmaker but for honest odds and quality support, you can't get much better

BetDogs Australia

✅ Small Online Bookmaker

BetDogs Rating

BETTING VARIETY★ ★ ★ ★ ★5/10
MOBILE EXPERIENCE★ ★ ★ ★ ★ ★ ★7/10
PAYMENT OPTIONS★ ★ ★ ★ ★ ★ ★7/10
BETTING EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★ ★9/10
SUPPORT★ ★ ★ ★ ★ ★ ★ ★ ★ ★10/10
OVERALL★ ★ ★ ★ ★ ★ ★ ★8/10

Highest Greyhound Odds & Limits

BetDogs, as you may have assumed, only offers Greyhound racing markets. However, their prices and limits are the most competitive in Australia. As well as great fixed odds options you'll also get Best Tote & SP markets for bigger domestic races and Mid Tote + 5% markets for almost every New Zealand meet.

Honest, Quality-Focused Bookie

BetDogs has Jump Style, Early Speed, and Racing Line information for every domestic runner for every race. BetDogs also has a 'winners are welcome' policy and they show players what their own margin is for every race. This kind of transparency is very rare today.


Betdogs mobile betting site

BetDogs doesn't look flashy but in terms of quality odds and options for the dishlickers, they're hard to beat

Draftstars Australia

✅ Small Online Bookmaker

Draftstars Rating

BETTING VARIETY★ ★ ★ ★ ★ ★ ★7/10
MOBILE EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★8/10
PAYMENT OPTIONS★ ★ ★ ★ ★ ★ ★7/10
BETTING EXPERIENCE★ ★ ★ ★ ★ ★ ★ ★8/10
SUPPORT★ ★ ★ ★ ★ ★ ★ ★8/10
OVERALL★ ★ ★ ★ ★ ★ ★ ★8/10

Australia's best fantasy betting site.

Players can choose from over 15 different leagues to play Daily Fantasy Sports (DFS) games at Draftstars. With no season-long commitments and many different ways to play, Draftstars is a must for anyone who fancies themselves a top fantasy team manager.

The biggest fantasy prize pools in Australia.

You can play for free, for a few bucks, or for as much as you want in private and public competitions at Draftstars. Draftstars' guaranteed prize pools are also bigger than any other Australian fantasy betting sites'.


Draftstars Australia App

Draftstars is Australia's best fantasy betting site with the biggest prize pools and most sports in Australia

What makes an online bookmaker a 'small' betting site?

It's a good question and a tough one to answer.

We don't know exactly how many punters use each betting site in Australia and we don't know exactly how much money each betting site makes but we do know that some brands are hugely popular whereas other agencies are less well-known.

We also know that based on Google Search Volume that all of the betting sites above are a lot smaller than the likes of Sportsbet, Ladbrokes, and Bet365.

Ultimately, we've decided to use search data, combined with our own judgment, when deciding what counts as a 'small betting site' because we know that many people have never heard of the companies on this page.

We've also decided to only list the best small betting sites because even though smaller bookmakers exist, we reckon that all of these 10 sites will give you a great betting experience.

Why you should you choose small online bookmakers?

There's plenty of reasons to pick small online betting sites over big ones but what are they?

Why you should pick small online bookmakers

✔ Small betting sites are often locally owned

✔ Small betting sites often have better customer service teams

✔ Small betting sites are less likely to restrict winning players

✔ Small betting sites tend to be more receptive to feedback from customers

✔ Small betting sites have better reputations and generally operate more ethically

Why you should avoid small online bookmakers

✘ Small betting sites often have fewer markets with high odds

✘ Small betting sites can have worse betting apps, or no apps at all

✘ Small betting sites are more likely to have less betting features

If the pros outweigh the cons then we reckon you'll be pretty happy with any of the best small betting sites Australia has to offer.

However, if the cons beat the pros, then check out our list of all the best Australian betting sites to find a bigger bookmaker that suits you better.

FAQs - Small Betting Sites Australia

What are the Small Betting Sites Australia has?

There are plenty of small betting sites in Australia but some are better than others. Our 11 favourite small online bookmakers are:

Best Small Bookmaker in Australia

  1. PlayUp → Great betting app and many Aussie racing fields
  2. WinnersBet Best tote and protest payout for all Aussie races
  3. Unibet Great for live streaming and plenty of sports and racing markets
  4. Betstar Wide range of sports and racing options & many ways to pay
  5. Palmerbet Great odds, top-notch apps, and plenty of unique markets
  6. BlueBet Aussie-owned with Best Tote + SP on all Australian gallops
  7. Bookmaker Heaps of flucs, form guides, and runner comments
  8. Picklebet Best esports odds & options plus sports betting since 2021
  9. TopSport Honest, Aussie-owned bookie with market-leading odds
  10. BetDogs Jump Style, Early Speed, & Racing Line info for every runner
  11. Draftstars → Fantasy betting and the biggest prize pools in Australia

What's the best small betting site Australia has?

The best small betting site in Australia is PlayUp. PlayUp boasts Australia's best fixed odds for racing as well as some really competitive sports lines for leagues like the AFL, NRL, EPL, NFL, and NBA.

PlayUp may have fewer markets and features than some of the bigger corporate bookies but with a simple betting site, easy and fast app, and quality Aussie-based customer support team you're always going to have a good experience with PlayUp.

What is a small betting site?

We use our own judgement and Google search volume data to determine what counts as a 'small betting site.'

For example, we know from experience and Google searches that many more Australians use bookies like Ladbrokes, Sportsbet and Bet365 compared to the small online bookmakers on this page.

Therefore, you could say that small betting sites are online bookmakers that aren't popular throughout Australia.

Why are small betting sites good?

Small betting sites have a lot of advantages including that:

  • They are often locally owned
  • They generally have great customer support teams
  • They are less likely to restrict winning punters
  • They often have great customer support teams

How do you sign up with small Australian betting sites?

Signing up with small betting sites in Australia is easy.

  1. Choose a small online bookmaker from our list
  2. Visit their site and select 'Join' or the equivalent option
  3. Enter your basic personal information
  4. Deposit funds into your account
  5. Start betting!

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Unibet vs. Betfair - Two of Australia's best small betting sites but which one has better odds, more markets, the most payment options and the best apps? Find out here! Read more