The United Kingdom is the home of sports betting, and it is therefore no surprise that the UK is the most developed when it comes to online betting. With some of the bookmakers having a history that stretches more than a century back, betting is deeply rooted into the hearts of the British.
This also means that the options and choices are endless. With over 900 licensed online bookmakers in the UK, it is a jungle too hard to tread for even the most seasoned punter. But rest assured we got you covered.
Over the years, we have vetted almost all betting sites active on the UK market, from obvious scams, to really good brands.
The biggest betting sites are the best.
You might wonder why, but to us there are obvious reasons for it. The most well-known sites and brands have got the most customers. That means they make the most profit. That profit can be put into making the product even better, and make the competition fall even further behind. This leads to even more new customers and an even better product. Success brings more success.
Success brings more success.
More good betting sites than ever before
However, today there are many big brands that offer top-notch products, which of course is great for you, the punter! Because technological innovations are both cheaper and easier to come by, the old school companies within the industry have to be up for the challenge. The way this competition manifests itself is by offering customers great benefits for using the bookmakers' services. For example, through:
- Sign up offers
- Special betting features
- Payment methods
Sign up offers
One of the most common ways for a betting site to set themselves apart is to offer a great sign up offer. An offer like this can be very enticing for punters, but should not be seen as a long-term solution. Many of the greatest betting companies do not offer the best new customer offers, and instead rely on their product's superiority.
It is also the easiest way for worse betting sites to compete, so we urge you to be aware of that.
Special betting features
Betting features can include a plethora of things. All betting sites offer odds, but not all have features such as live streaming, cash out, or bet builder. This is normally an area where the bigger betting sites excel.
A factor that should not be underestimated is payment methods. These days punters expect to be able to deposit and withdraw money with ease. Therefore, offering the preferred payment methods is a main objective for many betting sites.