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Best Betting Sites UK

The MyBettingSites.com guide to the best UK bookies in February 2024

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 4/5 (1.80)

ClaimGo to website

Full T&Cs Apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. Opt-in required. BeGambleAware.org

2

Bet £10 Get a £30 Surprise Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

3

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.

4

Bet £10 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

5

Bet £30 Get a £5 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g5’ and make a minimum deposit of £30. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply.

6

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

Full T&Cs apply.New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

7

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/5 (1.20)

ClaimGo to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

8

Bet £10 Get £30 in Free bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+ New customers only. Opt in, and bet £10 on football (odds 2.00+) within 7 days from registration. No cash out. Get 6x£5 football free bets for set markets, which expire after 7 days. Selected payment methods only. Click on the links for full T&Cs. begambleaware.org | Please gamble responsibly

9

£30 Matched Free Bet
+ 100 Free Spins

Turnover: No requirements

Lowest odds: 3/1 (4.0)

ClaimGo to website

New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

10

Bet £10 Get £40 in bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

New UK 18+ only. Register (excl. 13/04/2024) with promo code WELCOME40, Bet £10+ on Sports in one transaction within 7 days of registering. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. T&Cs apply.

11

Bet £15 Get a £10 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

12

Bet £10 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+

13

100% up to £100 (Casino)
+ up to 50% football acca boost

Turnover: 35x bonus amount

Lowest odds:

ClaimGo to website

Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply

14

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.

15

Best Odds Guaranteed from 10am
on all UK & Irish racing

Turnover: No requirements

Lowest odds:

ClaimGo to website

Claim best odds guaranteed on all UK and Irish horse races.

16

Best Odds Guaranteed from 10am
on all UK & Irish racing

Turnover: No requirements

Lowest odds:

ClaimGo to website

Claim best odds guaranteed on all UK and Irish horse races.

17

Bet £15 Get a £10 free bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

18

Bet £10 Get a £10 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

This promotion is for new customers only. Sign up using the promo code ‘bet10get10’ and make a minimum deposit of £10. Place a minimum £10 bet on any selection with minimum odds of evens (2) and receive a £10 Free Bet. The promotional period starts on 00:01 23/08/2023 and runs until 23:59 02/01/2024. Customers must be 18+ and be a resident of the UK.

19

100% up to £100 Casino Bonus
+ Football Acca Boost up to 50%

Turnover: No requirements

Lowest odds:

ClaimGo to website

New customers only, min deposit £10, wagering 50x, max bet £5 with bonus funds. Max bonus is 100% up to £100. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Cashback is cash with no restriction. Full T&C’s apply

20

Get £30 in Free Bets when you place any bet

Turnover: No requirements

Lowest odds: 1/1 (2.0)

ClaimGo to website

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG

21

Bet £5 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

22

Bet £10 Get a £20 Free Bet
+ bank up to £20 in free bets for Cheltenham

Turnover: No requirements

Lowest odds: 2.0 (1/1)

ClaimGo to website

New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. UK & IRE online customers only. Place and settle €/£25 worth of Horse Racing Multiple (trebles & upwards) bets during the qualifying periods. Min Odds (1/1) required. Free Bets (FB) will be applied every day of the Cheltenham Festival. First FB will be applied on Tues 12/3/24 & last FB on Fri 15/3/24. FB can be used until Fri 15/3/24 23:59.FB can be used on any Horse Racing bet. Earn €/£10 in FBs week 1, €/£5 in following weeks. Free/void/cashed out bets won’t qualify. Payment & account restrictions apply. T&Cs apply. T&Cs apply

23

Bet £5 Get a £20 Free Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

24

150% Bonus up to £150
+ 25 Free Spins

Turnover: 50x bonus amount

Lowest odds:

ClaimGo to website

18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms.

25

Bet £10 Get Double the Odds
Any sport. Any bet. Any odds.

Turnover: No requirements

Lowest odds:

ClaimGo to website

New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

26

100% up to £100 Casino Bonus
+ Football Acca Boost up to 50%

Turnover: No requirements

Lowest odds:

ClaimGo to website

Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions

27

£40 Money Back
+ £10 casino bonus

Turnover: 3x bonus amount

Lowest odds: 2/5 (1.40)

ClaimGo to website

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

28

Up to £50 Free Bet
+ £20 Casino Bonus

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

New customer only, Get a Free Bet up to £50 base on 50% of your first days losses plus £20 Casino Bonus! UK 18+ T&C’s Apply.

29

100% up to £100 Casino Bonus
+ + Football Acca Boost up to 50%

Turnover: No requirements

Lowest odds:

ClaimGo to website

New UK players only | Max bonus £100 | Min deposit £10 | No max cash out | Wagering is 45x | Maximum bet while paying with bonus is £5 | Eligibility restricted for suspected abuse | Skrill, Neteller deposits excluded | Full T&Cs apply.

30

Bet £10 Get £50 in Free Bets

Turnover: No requirements

Lowest odds: 10/11 (1.90)

ClaimGo to website

Full T&Cs apply. New UK and ROI customers only. The qualifying bet should be a single bet, start at £/€10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. 7 day expiry.

What we've been up to | Feb 2024

New UK bookies: Star Sports, Planet Sport Bet & AK Bets are recent additions to our betting site list, while Fun Sports is our newest sportsbook recommendation. Not technically a new bookie but Tebwin has rebranded to Vince Vegas.

Updated betting offers: New customers can now claim £50 in free bets at CopyBet and racing enthusiasts can build their Cheltenham kitty with a weekly £5 free bet from BoyleSports - you can read more on the Destination Cheltenham promotion here.

Euro 2024: It may be early to start thinking about the summer but we've scanned the top betting promotions for Euro 2024 and we've also taken a look at who the bookies are tipping to win the Euros.

Top 20 betting sites UK (pros & cons)

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

BetUK

  • Big bonus offer
  • Loads of in-play markets covered
  • Dedicated mobile apps
  • 24/7 live chat support
  • Limited live streaming
  • Payment options could be better
  • Not the most exciting site design
Welcome Offer
Bet £10 Get £30 in Free Bets
ClaimGo to website

Full T&Cs Apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. Opt-in required. BeGambleAware.org

Website: www.betuk.comFounded: 2018
Owner: LeoVegas Gaming PLCHeadquarters: Malta

Summary

Author: Ryan Ryan

BetUK might just be the best new(ish) betting site on the market. The sign up offer is generous and you can take advantage of great existing customer offers (like the Bet UK Acca Club, for example) once you're in, too.

BetUK sign up offer (how to claim)
BetUK promotions
BetUK football
BetUK horse racing
BetUK app
BetUK payment methods
BetUK support
BetUK casino

Read full review

Kwiff

  • Supercharged odds boosts
  • Great dedicated mobile apps
  • Generous sign up offer
  • Existing customer promotions
  • Limited payment options
  • No live streaming
Welcome Offer
Bet £10 Get a £30 Surprise Bet
ClaimGo to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

Website: www.kwiff.comFounded: 2015
Owner: Eaton Gate Gaming LimitedHeadquarters: London
Kwiff home page
Kwiff In Play Football
Kwiff Casino

Summary

Author: Ryan Ryan

Despite being a relative newcomer, Kwiff is already quite a recognisable brand in the UK market thanks to several quirky advertising campaigns over recent years. Kwiff offers some of the biggest odds boosts you can find anywhere and it’s comprehensive coverage of sports markets means there’s something for everyone here.

Read full review

BetVictor

  • Bet Builder for NBA and football
  • Variety of offers and promotions
  • Fantastic features for horse racing
  • Can be difficult to navigate
  • Limited live streaming offering
Welcome Offer
Bet £10 Get £40 in Free Bets
ClaimGo to website

18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.

Website: betvictor.comFounded: 1946
Owner: Betvictor LtdHeadquarters: Gibraltar

Summary

Author: Ben Smith Ben Smith

BetVictor has been around since 1946 and has stood the test of time as the industry has shifted towards online gambling. The BetVictor betting site has a unique and classy design and offers the UK punter plenty of valuable features such as bet builders on football and NBA, plus the horse racing Betfinder.

Read full review

LiveScore Bet

  • Huge range of markets
  • Great UX on desktop & mobile
  • Live streaming
  • More payment options would be nice
Welcome Offer
Bet £10 Get £20 in Free Bets
ClaimGo to website

New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

Website: www.livescorebet.comFounded: 2020
Owner: LiveScore GroupHeadquarters: Gibraltar

Summary

Author: Ryan Ryan

LiveScore has long been a go-to site for a decent chunk of British sports fans looking for real-time sports updates. In 2020, LiveScore has branched out into the online betting space and, in our view, has done a jolly good job: A decent sign up offer, plenty of live streaming, a tight UX and loads of markets - what's not to like?!

Read full review

Rhino Bet

  • Great selection of football markets
  • Android & iOS apps
  • BOG on UK & Irish racing (from 10am)
  • No e-wallet deposits/withdrawals
  • Hard to find promos on mobile
Welcome Offer
Bet £30 Get a £5 Free Bet
ClaimGo to website

UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g5’ and make a minimum deposit of £30. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply.

Website: rhino.betFounded: 2021
Owner: Playbook Gaming LtdHeadquarters: London

Summary

Author: Ryan Ryan

About Rhino.Bet

🦏 Owned by London-based casino network company, Playbook Gaming Ltd

🦏 Licensed and regulated by the UK Gambling Commission

🦏 Top football bet builder

🦏 User-friendly and simple platform owing to streamlined sports selection

🦏 Plenty of price boosts for football, racing, golf & more

Read full review

BetMGM

  • Renowned US gambling brand
  • Get £40 in free bets upon sign up
  • Instant withdrawals
  • Horse racing offering could be better
  • Wider variety of payment methods would be nice
Welcome Offer
Bet £10 Get £40 in Free Bets
ClaimGo to website

Full T&Cs apply.New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

Website: betmgm.co.ukFounded: 2018
Owner: MGM Resorts InternationalHeadquarters: Nevada

Summary

Author: Nick Albert Nick Albert

One of the biggest US sports betting brands, BetMGM, has landed in the UK! But how good is its sportsbook and casino? I've gone over betmgm.co.uk with a fine toothcomb to show you what it offers the UK punter.

Read full review

Bet365

  • Best live betting in the business
  • Bet Builder for football, tennis, and basketball
  • Biggest range of odds from worldwide events
  • Not the best looking product
  • Might limit winning players
Welcome Offer
Bet £10 Get £30 in Free Bets
ClaimGo to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

Website: bet365.comFounded: 2001
Owner: Hillside (New Media) LtdHeadquarters: Stoke-on-Trent

Summary

Author: Ryan Ryan

Bet365 is the most popular betting site in the world, and there are good reasons for it. The selection of odds, combined with a great in-play betting and other promotional features makes Bet365 online sports betting very hard to beat.

Read full review

Parimatch

  • Excellent welcome offer for sports and casino
  • Selection of existing customer promotions
  • Partnered with high-profile sports teams
  • Not the biggest live streaming selection
  • Could be easier to navigate
Welcome Offer
Bet £10 Get £30 in Free bets
ClaimGo to website

18+ New customers only. Opt in, and bet £10 on football (odds 2.00+) within 7 days from registration. No cash out. Get 6x£5 football free bets for set markets, which expire after 7 days. Selected payment methods only. Click on the links for full T&Cs. begambleaware.org | Please gamble responsibly

Website: parimatch.co.ukFounded: 1994
Owner: Pari-match LLCHeadquarters: Cyprus
Parimatch sports betting
Parimatch live betting
Parimatch casino

Summary

Author: Ben Smith Ben Smith

Parimatch is a Cyprus-based bookmaker and is one of the most popular betting sites in the CIS region. On October 1st, 2020, they launched in the UK, having partnered with English Premier League clubs Everton and Leicester City. The Parimatch site features a wide range of sports betting markets as well as a top Esports offering.

Read full review

Betway

  • Great selection of markets
  • User-friendly interface
  • First-class esports offering
  • Dedicated iphone and android apps
  • No Asian Handicap on offer
  • Not a top live streaming service
Welcome Offer
£30 Matched Free Bet
+ 100 Free Spins
ClaimGo to website

New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

Website: betway.comFounded: 2006
Owner: BetwayHeadquarters: Malta
Betway home
Betway in play football
Betway casino home

Summary

Author: Ryan Ryan

Betway has long been one of the most prominent UK online betting sites, and a great choice for many players worldwide. Among its biggest pros are a great supply of odds, user-friendly interface and a first-class esports offering.

Read full review

Betfred

  • Daily price boosts
  • Range of payment methods
  • Highly reputable brand
  • Not the most modern design
  • Limited markets on niche sports
Welcome Offer
Bet £10 Get £40 in bonuses
ClaimGo to website

New UK 18+ only. Register (excl. 13/04/2024) with promo code WELCOME40, Bet £10+ on Sports in one transaction within 7 days of registering. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. T&Cs apply.

Website: betfred.comFounded: 1967
Owner: BetfredHeadquarters: Warrington
Betfred homepage
Betfred live betting
Betfred Casino

Summary

Author: Ben Smith Ben Smith

Pretty much every bettor in the UK has heard of Betfred. The Warrington-based bookie has been around since the 1960s and still has a presence on the high street while also operating an online betting site. The company is heavily involved in sponsoring lots of sporting events in the UK and around the world, and their global presence continues to grow.

Read full review

BetTarget

  • Aspire Global-powered bookie
  • Lots of payment options
  • Stacked casino and live casino
  • No dedicated mobile apps
Welcome Offer
Bet £15 Get a £10 Free Bet
ClaimGo to website

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

Website: bettarget.comFounded: 2021
Owner: ASG Technologies LtdHeadquarters: BVI, Malta
Bet Target Sports Betting Mobile
Bet Target In Play Mobile
Bet Target Casino Mobile

Summary

Author: Ryan Ryan

BetTarget is another quality-looking sportsbook from the Aspire Global stable of online gambling products. There's plenty more beyond simple good looks, too: BetTarget has thousands of sports markets open for betting at any given moment and a first-rate casino and live casino offering to boot.

Read full review

Virgin Bet

  • Large selection of promotions
  • Bet builder for football
  • Impressive streaming offering
  • Not many payment options
  • Uninspiring white design
Welcome Offer
Bet £10 Get £20 in Free Bets
ClaimGo to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+

Website: virginbet.comFounded: 2019
Owner: Gamesys Group PlcHeadquarters: London
Virgin Bet home page
Virgin Bet live
Virgin Bet Casino UK

Summary

Author: Ben Smith Ben Smith

Launched initially as a mobile-only product in 2019, Virgin Bet is now a fully-functioning online betting site with an excellent offering on both desktop and mobile. SBTech have created a bespoke sportsbook for this site, and a wide range of pre-match and in-play markets are available across 30+ sports.

Read full review

All British Sports

  • Good bet builder options
  • ISO27001 certified
  • Some live streaming available
  • No mobile apps
  • Lacking existing customer promos
Welcome Offer
100% up to £100 (Casino)
+ up to 50% football acca boost
ClaimGo to website

Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply

Website: www.allbritishcasino.comFounded: 2022 (sportsbook)
Owner: L&L Europe LtdHeadquarters: Malta

Summary

Author: Ryan Ryan

Spreadex

  • Award-winning spread betting service
  • Bet builder tool
  • Excellent mobile app
  • No PayPal deposits
  • Not suitable for betting beginners
Welcome Offer
Bet £10 Get £40 in Free Bets
ClaimGo to website

Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.

Website: spreadex.comFounded: 1999
Owner: Spreadex LtdHeadquarters: St Albans, UK
Spreadex homepage
Spreadex live betting
Spreadex Casino

Summary

Author: Ben Smith Ben Smith

Spreadex is a betting and trading site that allows users to bet on sports as well as buying and selling financial assets. Spreadex differs from other online sportsbooks in that it offers spread betting as well as standard fixed odds. There is also a Spreadex Casino which features a wide range of games.

Read full review

Star Sports

  • Specialist racing bookie
  • Accept larger bets
  • Customer support is excellent
  • Very limited range of payment options
  • Live streaming limited to racing
Welcome Offer
Best Odds Guaranteed from 10am
on all UK & Irish racing
ClaimGo to website

Claim best odds guaranteed on all UK and Irish horse races.

Website: starsports.betFounded: 1999
Owner: Ben KeithHeadquarters: Brighton, UK

Summary

Author: Nick Albert Nick Albert

Star Sports has been around since 1999, starting out as Star Racing originally. As its founding name suggests, Star Sports is heavily geared towards racing, both horses and greyhounds, with company owner Ben Keith a big lover of dog racing himself. While still providing punters with a number of services including telephone betting and hedging, the company's ever growing popularity resulted in Star Sports launching its first online sports betting site in 2018. As mentioned, the sportsbook is fantastic for racing enthusiasts. But Star Sports is far from a one trick pony, providing a terrific offering for an array of sports including football, tennis and darts.

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AK Bets

  • Excellent football and horse racing coverage
  • Live streaming of UK/Irish racing
  • Daily enhancements and promotions
  • Strong mobile app
  • No sign-up offer
  • Lacking in payment options
Welcome Offer
Best Odds Guaranteed from 10am
on all UK & Irish racing
ClaimGo to website

Claim best odds guaranteed on all UK and Irish horse races.

Website: akbets.betFounded: 2021
Owner: AK BetsHeadquarters: Brighton, UK
AK Bets casino page
AK Bets homepage
AK Bets horseracing

Summary

Author: Nick Albert Nick Albert

Beginning as an on-course bookmaker in July 2021, AK Bets has gone from strength to strength thanks to its excellent sportsbook coverage, with a heavy focus on horse racing and football. Featuring plenty of bet builder options, in-play markets and live streaming, AK Bets is a great option for those looking for a new bookie, despite the disappointment of no current sign-up bonus available.

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BetGrouse

  • Newly licensed UK bookie
  • Good number of payment methods
  • 24/7 support
  • Low value welcome offer
  • Basic sports betting offering
Welcome Offer
Bet £15 Get a £10 free bet
ClaimGo to website

New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

Website: betgrouse.comFounded: 2023
Owner: AG Communications LtdHeadquarters: Malta

Summary

Author: Nick Albert Nick Albert

Established in 2023, BetGrouse is one of the newest UK betting sites you will find. Its strengths are the wide range of payment methods and 30+ sports available to bet on. To improve, BetGrouse could consider improving its bet builder and adding more promotions. On the whole, BetGrouse is a solid option for UK bettors.

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Planet Sport Bet

  • User-friendly website
  • Strong football offering
  • Easy access to betting tips and blog via planetsport.com
  • Not the most enticing welcome offer
  • Limited options for deposits & withdrawals
  • Few promotions offer genuine value
Welcome Offer
Bet £10 Get a £10 Free Bet
ClaimGo to website

This promotion is for new customers only. Sign up using the promo code ‘bet10get10’ and make a minimum deposit of £10. Place a minimum £10 bet on any selection with minimum odds of evens (2) and receive a £10 Free Bet. The promotional period starts on 00:01 23/08/2023 and runs until 23:59 02/01/2024. Customers must be 18+ and be a resident of the UK.

Website: planetsportbet.comFounded: 2021
Owner: Playbook Gaming LtdHeadquarters: London, UK

Summary

Author: Nick Albert Nick Albert

Launched in 2021, Planet Sport Bet is the online sports betting arm of popular sports media publisher, Planet Sport. The sportsbook platform itself is operated by Playbook Gaming, the same provider that takes care of Rhino Bet. Planet Sport Bet provides punters with plenty of markets for the most wagered on UK sports and daily offers for the big events. Best Odds Guaranteed is available from 10am on all UK & Irish racing and there's a tidy acca bonus on all sports.

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CasinoCasino

  • Great for football betting
  • £10,000 up for grabs with Fantasy Football competition
  • Superb casino offering
  • No specific sportsbook welcome offer
  • Layout isn't the most user friendly
Welcome Offer
100% up to £100 Casino Bonus
+ Football Acca Boost up to 50%
ClaimGo to website

New customers only, min deposit £10, wagering 50x, max bet £5 with bonus funds. Max bonus is 100% up to £100. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Cashback is cash with no restriction. Full T&C’s apply

Website: casinocasino.comFounded: 2015
Owner: L & L Europe LtdHeadquarters: Malta

Summary

Author: Nick Albert Nick Albert

Sky Bet

  • Easy to claim free bet sign up offer
  • Sky Bet Club (& no expiry free bets)
  • Superb betting apps
  • No longer accepting PayPal
  • No asian handicaps
Welcome Offer
Get £30 in Free Bets when you place any bet
ClaimGo to website

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG

Website: skybet.comFounded: 2000
Owner: Flutter Entertainment PlcHeadquarters: Leeds, UK

Summary

Author: Ryan Ryan

Sky Bet is among the elite UK betting sites. Its website and app are smooth and seamless, new customers are well taken care of and existing punters more so with an array of promotions and a knockout loyalty program. Sky Bet also has terrific live streaming options, an excellent bet builder and its Group Bets feature makes it easier than ever before to place bets with your mates.

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Which UK betting sites are the best?

It's a question that divides opinion among UK punters. That's because we all like and value different aspects of betting websites.

You may be drawn to an online bookmaker for many reasons: because of the welcome offer, the fact it offers Apple Pay, or, the number of betting promotions. You may even favour a certain bookie because it sponsors your favourite team!

But it’s worth highlighting that certain betting sites are better suited to meet your needs than others. With this in mind, we’ve picked out our recommended bookies for whatever you’re looking for in a betting site.

Best UK Betting Sites

  • Best betting site welcome offer: BetMGM
  • Best betting site for promotions: Sky Bet
  • Best betting site for football: Bet365
  • Best betting site for horse racing: Ladbrokes
  • Best rugby betting site: Betfred
  • Best bookie for odds boosts: Kwiff
  • Best betting site for bet builders: BetVictor
  • Best in-play betting site: LiveScore Bet
  • Best spread betting site: Spreadex
  • Best casino betting site: 32Red

Scroll down to learn why these betting sites have been picked as the best in 🇬🇧

Best Betting Site Welcome Offer: BetMGM

Customer benefits: Deposit and bet a tenner and you will pocket £40 in free bets, split into four £10 free bets. You get one for football, one for horse racing, one for a bet builder and an acca free bet. Best of all, there are no wagering requirements to worry about.

Considerations: None about the offer - it offers new customers cracking value. The sportsbook could have more existing customer promotions and a wider range of payment methods, however. But we expect these parts of the betting site to improve as the brand grows in the UK.

Our verdict: The welcome bonus offers punters terrific value. Not only do you quadruple your deposit but the variety of free bets is great. The best part of the offer is how transparent and easy to claim it is. It is still early days for BetMGM in the UK and there are still some issues for them to iron out. Nonetheless, it’s an impressive debut for the popular American brand.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

Full T&Cs apply.New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

Best UK Bookmaker for Promotions: Sky Bet

Customer benefits: From daily boosts for the football and extra places for the racing to early payout offers and the new Acca Freeze promo, it is no exaggeration to say Sky Bet is jam-packed with promotions. And that's without mentioning the Sky Bet club which existing customers can join and claim exclusive offers and rewards including free bets and free spins.

Considerations: We have very few groans about Sky Bet - it is easily one of the UK’s most complete sports betting sites. But if we were pressed, it would be good to see live streaming for more sports.

Our verdict: Sky Bet has it all: market variety, a great interface and first-class features. But there’s no doubt in our head that the quantity and quality of betting promotions play a big part in the popularity of Sky Bet’s among UK punters.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Get £30 in Free Bets when you place any bet

Turnover: No requirements

Lowest odds: 1/1 (2.0)

ClaimGo to website

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG

Best football bookmaker: Bet365

Customer benefits: The huge football coverage, excellent live streaming service and comprehensive bet builder are just three reasons why UK punters betting on football flock to Bet365. Oh, and as the pioneers of in-play football betting, having a flutter on the live action doesn’t get any better than Bet365 (as confirmed by Ray Winstone of course)!

Considerations: The site is seamless and has a superb user interface. However, it will never win an award for being the most aesthetically pleasing betting website with the spreadsheet-like vibe it has going on. Or maybe it’s a question of taste?

Our verdict: Despite the arrival of new football betting sites, Bet365 remains the GOAT in our eyes and no doubt the eyes of many football bettors in the UK. The comprehensive nature of the site, which has always had football at its core, is a joy to use.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/5 (1.20)

ClaimGo to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

Best UK Betting Site for Horse Racing: Ladbrokes

Customer benefits: Ladbrokes has been synonymous with racing since being founded in 1886 and it remains a go-to bookie for racing enthusiasts today. Free bets, extra race places and odds boosts are a regular fixture. Punters can take the early price from 8am on a race day with Ladbrokes’ Best Odds Guaranteed and live stream every UK & Irish race too. Racing heaven!

Considerations: The strong focus on racing and football at Ladbrokes means betting on smaller, niche sports isn’t as good.

Our verdict: Racing Post previews and tips on racecards and live commentary - along with the benefits mentioned - make this British betting institution perfect for betting on horses.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £5 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

Best rugby betting site: Betfred

Customer benefits: As the principal sponsor of the Super League, Betfred is already a name rugby enthusiasts will know well. But that's not the only reason we’ve singled out Betfred for special praise. Its selection of rugby betting markets is excellent with handicaps, points totals and player try scorers offered in-depth. You can convert plenty of odds boosts, pick up heaps of egg-shaped free bet offers and bag a banging sign-up offer too.

Considerations: Betfred has a lot going for it. But the website does feel a bit outdated. The sample goes for the betting app so if you bet a lot on your phone, Betfred might not be for you.

Our verdict: Betfred is one of the most recognisable UK betting companies. The Northern bookie excels in football, horse racing and, as we’ve highlighted, rugby. But you could choose any sport in truth and Betfred will more than meet your expectations.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £40 in bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

New UK 18+ only. Register (excl. 13/04/2024) with promo code WELCOME40, Bet £10+ on Sports in one transaction within 7 days of registering. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. T&Cs apply.

Best UK Betting Site for Odds Boosts: Kwiff

Customer benefits: Being “Kwiffed” is one of the huge perks at Kwiff. And no, that doesn’t translate to some fancy new haircut. Instead, you receive supercharged (enhanced) odds for any bet, any size, at any time of day. Bets are randomly selected by Kwiff’s algorithm with lucky customers instantly notified if and how much their odds have been boosted. The surprises aren’t limited to odds. Free bets are also handed out unexpectedly, which I can confirm is a thing having received one myself.

Considerations: If you’re not one for surprises, Kwiff might not be for you, naturally. And it’s worth pointing out that Kwiff won’t win many awards for special features or live streaming either.

Our verdict: Kwiff is a bold, unique betting site which has grown to become one of the UK’s most popular since being founded in 2015. Its early days as a mobile-only sportsbook mean Kwiff.com offers a straightforward and aesthetically pleasing interface punters love to return to. And the fact that you can be ‘Kwiffed’ at any time, adds that extra bit of spice to regular bets.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get a £30 Surprise Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

Best Betting Site for Bet Builders: BetVictor

Customer benefits: With BetVictor's bet builder punters have the freedom to nail down precisely the bet they want. Offered across a range of sports including football, NBA, NFL and snooker, the bet builder allows you can create your own bet, choose from a load of pre-built options and even edit pre-made bets. Combining bet builder bets between different sports is also possible. And if you still haven’t found that perfect combination, users can tweet #PriceItUp to BetVictor and request a price.

Considerations: Its catalogue of live streams isn’t as good as other UK bookies so if live streaming is important to you, we suggest finding another betting site.

Our verdict: A quality betting site with first-class features, fast withdrawals and terrific promotions is fully deserving of its place among the UK’s top bookmakers.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.

Best In-Play Betting Site: LiveScore Bet

Customer benefits: If, like us, live streaming is a bit part of your live betting experience, then look no further than LiveScore Bet. Only a handful of UK betting companies can lay on a lengthy list of live feeds. However, it’s one of LiveScore Bet’s biggest strengths. Punters can expect a comprehensive schedule with football (including La Liga, Serie A & Bundesliga), tennis, cricket, basketball, snooker and racing available to watch providing your account is topped up.

Considerations: Payment methods at LiveScore Bet are limited to PayPal and debit cards. A couple more options would be welcome.

Our verdict: LiveScore hasn’t just relied on existing strong brand recognition to become one of the UK’s most popular bookies. In addition to live streaming, markets for player props and football stats are as good as we’ve seen anywhere and there are plenty of betting promotions for UK bettors to get their teeth stuck into.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

Best UK Betting Site for Spread Betting: Spreadex

Customer benefits: Spread betting offers an exciting alternative to traditional fixed odds wagering. Here, you don’t bet on the outcome of an event but instead, predict what will happen in a specific market, for example, the number of goals in a football match. The spread is made up of predictions that you can choose to buy if you think the outcome of the spread will be higher, or, sell if you think it will be lower. The more right you are, the more you can win.

Considerations: And the more you are wrong, the more you can lose! As is the case on every UK betting site recommended by mybettingsites.com, Spreadex has safe gambling tools to limit losses. But take care if you are new to this type of gambling.

Our verdict: Spreadex offers something completely different to the rest of the market and still has fixed odds betting, catering to UK punters of all needs.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.

Best Casino Betting Site: 32Red

Customer benefits: 32Red is one of the best casino sites in the business. The Kindred-owned brand boasts a brilliant batch of games including popular slots from Games Global and Relax Gaming, along with 40+ Slingo games based on TV shows such as Britain’s Got Talent and Deal or No Deal. The number of existing customer promotions is a further reason for the popularity of this site, which caters to all punters with a very tidy sportsbook.

Considerations: Quality over quantity is very much the approach at 32Red. Other online casinos will have a larger pool of games, although I’d argue sometimes less is more! The 50x turnover attached to the welcome bonus is quite high, it must also be said.

Our verdict: Whether it’s for the quality of the games, promotions, or, its TV/ radio commercials featuring comedian, Keith Lemon, 32red is a highly memorable casino brand worthy of its top-notch reputation.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

150% Bonus up to £150
+ 25 Free Spins

Turnover: 50x bonus amount

Lowest odds:

ClaimGo to website

18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms.

New betting sites

The UK online betting market is pretty crowded, with a decent number of high-quality established players. That means newly launched UK bookies really need to offer something exceptional to grab a slice of the regular punter's pie.

Below, we’ve picked out some of the newest UK bookmakers that are genuinely worth checking out:

New UK Betting Sites 2024

  1. BetMGM: Live in the UK since August 2023
  2. BetGrouse: Live in the UK since June 2023
  3. Pub Sports: Live in the UK since January 2023
  4. Bzeebet: Live in the UK since January 2023

At MyBettingSites.com, we only recommend bookmakers that are fully licensed and regulated by the UK Gambling Commission. You can rest assured that any new betting site you find on MBS UK has been vetted and is safe for UK punters.

Brand new sports betting sites

Our rating:
  • Established in 2023
  • US gambling behemoth
  • Generous welcome offer
Sport bonus:

Bet £10 Get £40 in Free Bets

Full T&Cs apply.New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

Our rating:
  • Established in 2023
  • Powered by Aspire Global
  • Licensed by the UK Gambling Commission
Sport bonus:

Bet £15 Get a £10 free bet

New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

Our rating:
  • Established in 2023
  • Generous welcome bonus
  • Nice focus on eSports betting
Sport bonus:

100% up to £100 Casino Bonus
+ Football Acca Boost up to 50%

Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions

In addition to the shiny new sportsbooks above, there are betting sites that have launched in the past two to three years which may have escaped your attention.

Here's the best of them:

Best New Bookmakers UK

How we review betting sites

Our bookmaker reviews come with a rating out of ten. To get this score, we analyse the strengths and weaknesses of each bookmaker across six key categories.

We then take the average score from each category to get an overall rating which is displayed at the top of and throughout a review.

Here are the categories we focus on:

  • Welcome offer
  • Betting variety
  • Mobile experience
  • Payment methods
  • Betting experience
  • Customer support

Who are the betting site experts at MBS UK?

  • Nick Albert has been a part of the MBS team for over 5 years and is responsible for the majority of the content on MBS UK. Nick uses his wealth of experience in the industry and strong attention to detail to bring MBS readers balanced and honest bookmaker reviews, as well as handy how-to and info articles.
  • Ben Smith is responsible for overseeing the MBS project, in the UK and the other MBS Geos. His knowledge of betting, bookmakers and sports is second to none and hugely valuable in the fast-moving and highly competitive UK market. Occasionally, you will find Ben pop up in reviews or throughout other areas of MBS UK to share his expert view.

    How to choose a betting site

    You can’t just go jumping into online betting sites with the same reckless abandon with which Granit Xhaka jumps into tackles - you’ll get stung and you’ll lose your money and it won’t be much fun.

    It’s important to know what to look out for when selecting an online bookie to wager your hard-earned cash at.

    Our in-depth bookmaker reviews discuss the pros and cons of each site at length.

    If you can’t be bothered to read one of those then the list of factors below should give you a good general idea of what to look for (and what to avoid) when picking a betting site:

    What to think about when choosing a bookmaker

    🔒 Security and Legitimacy

    The top betting sites are fully licensed and regulated, and we give extra credit to those who have stood the test of time over many years. Great reputations aren't achieved overnight - a professional and quality service over a sustained period is a necessity, and UK bettors have plenty of bookies to choose from on that front.

    📈 Odds

    I mean, this is what we’re all interested in ultimately isn’t it. What are the odds like? There are some well-known odds comparison tools that you can check out to give you a general idea of where different bookies stand in terms of offering value to punters via sharp prices, and we’ve also made sure that all of the reviews on My Betting Sites cover this important topic, too.

    Remember, the only way to win long-term in this game is to find value, so prices are especially important if that’s your aim.

    You shouldn't just settle for a rubbish price because you only have one online betting account and that's all your bookie is offering. Imagine only being able to use Gola footy boots for your Sunday league match when there were a nice pair of Adidas Predators sitting in the changing room ready for you to use. It's the same with bookies - there's no reason not to give yourselves more options.

    😎 Variety

    Yeah we all love premier league and football in general but what if it’s one of those boring international break weeks? Or even worse for footy punters, what if it’s a summer without a major tournament!! There’s always horse racing. But there are some people in the UK who don’t like football or horse racing (that’s fine too).

    Point is, a strong selection of markets on other popular sports like tennis, cricket, golf and US sports at a minimum is critical. Beyond that, it’s always fun to check out other sports you’ve never played or perhaps even heard of - you could unearth an unexpected betting edge!

    💡 Features

    The features you want in a betting site completely depend on your betting style. For example, there are plenty of punters who won’t even look twice at an online bookie if it doesn’t have live streaming of their preferred sport. Others may feel that a good cash out function (for example, one that offers fractional cash out) is far more important.

    When all the top bookies are offering similar odds on the same markets and events, special features like live streaming, cash out, enhanced odds, and acca insurance are often what set them apart.

    🤝 Payment Methods

    Most of us in the UK are well-used to seeing a variety of different payment methods on offer both online and offline. You can just waft your watch over the scanner at Waitrose to pay for your Laurent-Perrier, use PayPal to buy that bundle of 5 basic white trainer socks from ASOS, and then give your kid a £5 note (the one that didn’t work in the self-service till) for pocket money.

    Given how quickly and widespread the adoption of these different payment methods has been in the UK, it’s important that online bookies offer good selection methods. You’ll see that the bookies we rate highest more often than not provide great payments flexibility.

    👌 UX

    There’s nothing more frustrating than trying to use a website with poorly thought out menus, jarring colour schemes and just all round irritating features. It’s not really something you can quantify in the same way as some of the other factors in this list but it’s of equal importance.

    Basically, do you like the site? Is it easy to use? Can you navigate quickly to the areas you want to visit? Are the gestures on mobile intuitive? Is the colour scheme nice? You get the point. Negative responses to any of these types of questions equal an instant turn off for punters, and rightly so! Don’t put up with bad/lazy design.

    📱 Mobile

    I’m glued to my mobile for many more hours of the day than is probably healthy. I can’t help it. There’s news and banking and gaming and memes and music and maps and social media and… There’s also betting, obviously. A Gambling Commission survey from 2020 confirmed that the majority of online bettors in the UK wager using their mobile phones. That means online betting operators are missing a trick if they aren’t ponying up to develop genuinely good dedicated apps or mobile sites.

    Most of the big brands in the UK do now offer decent mobile versions of their platforms, but there are still some really clunky apps out there.

    💬 Support

    Literally any business hoping to retain customers should really be putting effort into its customer support functions. Online sports betting sites are no different and if there’s a query about sign up bonus terms or payout on a certain event, you should be able to rely on your chosen bookie to help you out, pronto.

    When we research and write bookmaker reviews for mybettingsites.com, we always make sure to check out customer support. In our view, real agents (like, actual humans) on live chat is the quickest and most convenient support experience. Plenty of bookies now have this service available 24/7.

    Best football betting sites

    Statistically speaking, most of you are here to look for the best football betting sites (football being the most popular sport to bet on by far in the UK). Maybe Ray Winstone’s been shouting at you just before kick off and you’re a bit scared but also curious to find out whether what he says about Bet365 is true. If so, you’ve come to the right place.

    A strong football offering is crucial for any self-respecting online bookie hoping to attract and retain UK punters.

    There are loads of great options, from big-name brands that have live streaming of matches involving teams you can’t even pronounce, to new upstarts who pump up their football product with tasty promotions.

    The good news for UK punters is that this competition keeps standards high and provides good value opportunities as any betting site that offers rip-off odds or half-baked in play options is soon found out. We reckon that the following are the best options for UK footy punters at the moment:

    Top Online UK Betting Sites for Football

    1. Betfair: Trade on the exchange
    2. Bet365: Huge number of markets
    3. Sky Bet: Lot of free bets
    4. Ladbrokes: Acca insurance
    5. Betway: Free bet club
    6. LiveScore Bet: Live streaming
    7. Kwiff: Supercharged odds boosts
    8. Coral: Great bet builder

    Best Football Betting Site: Editor’s Pick

    Ryan

    Ryan

    If Brian Cox worked for My Betting Sites and was in charge of this page, he'd probably write something along the lines of: "There are more football markets on Bet365 than there are stars in our universe".

    Brian Cox doesn't work for us and there are like, a billion trillion stars in the universe. Nevertheless, the footy options available at Bet365 are truly stellar.

    On the number of matches and markets available alone, Bet365 blows most, if not all of the competition out of the water.

    And that's before we even touch on the fact that Bet365 consistently offers the best pre-match and in-play odds in the market.

    If you want to bet on football and you're not already doing it on Bet365, you're missing out.

    Best Horse Racing Betting Sites

    There’s something ultra-British about walking past a boozer in the middle of the day and seeing a few patrons quietly nursing a pint of ale while watching the racing. Often you’ll see a betting coupon or two on the table.

    But what if those same folk wanted to bet online? If they were to whip out a brand new iPhone 13 (other expensive smartphones are available), where would they turn to find the best horse racing betting sites? My Betting Sites is where they would (should!) turn.

    With races taking place all day every day across the globe, there are plenty of betting opportunities for punters, so sorting the wheat from the chaff is essential.

    Most UK bookies have excellent horse racing offerings given that the sport is firmly embedded in British culture (see paragraph above) - our betting experts say these online bookies are a length or two ahead of the field for horse racing:

    Top Horse Racing Betting Sites

    1. Ladbrokes: Multiple daily boosts
    2. Betfair: Great for traders
    3. Paddy Power: Various extra place races
    4. Bet365: Wide international selection
    5. BetVictor: Betfinder function
    6. Betway: Free 4 to Win game
    7. Coral: Free Racing Super Series game
    8. Parimatch: Lengthen the odds promo

    Best Bookies For Horse Racing

    18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

    1. Bet £5 Get £20 in Free Bets

      18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

    2. Money back as cash up to £20
      If your first bet loses

      Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.

    3. Bet £5 Get £20 in Free Bets

      New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

    4. Bet £10 Get £30 in Free Bets

      Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

    5. Bet £10 Get £40 in Free Bets

      18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.

    6. £30 Matched Free Bet
      + 100 Free Spins

      New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

    7. Bet £5 Get a £20 Free Bet

      18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

    8. Bet £10 Get £30 in Free bets

      18+ New customers only. Opt in, and bet £10 on football (odds 2.00+) within 7 days from registration. No cash out. Get 6x£5 football free bets for set markets, which expire after 7 days. Selected payment methods only. Click on the links for full T&Cs. begambleaware.org | Please gamble responsibly

    Horse Racing Bookmakers: Editor's Pick

    Ryan

    Ryan

    I don't bet on racing as much as I do on football, but when I do have a flutter on the horses it's almost always with Ladbrokes. There's something about the name and brand that just screams 'horse racing' to me. Yes, that's a pretty pathetically subjective explanation but this is Editor's Pick so I can do what I want.

    Luckily for you lot, my subjective nonsense is backed up by the cold hard facts: Ladbrokes has some of the best coverage around for UK & Irish racing, with live streaming, best odds guaranteed, and extra places on offer all over the shop.

    Build Your Own Racecard and Bet Filter features are great and the integrated Racing Post previews and form guides really are the icing on top of a very tasty horse racing cake. Offers for existing customers are available too, including free casino spins guaranteed if you bet on certain races.

    All the top bookmakers offer betting site promotions on big racing events like the Grand National, and Royal Ascot. Cheltenham betting offers in particular are some of the best deals you can find each year.

    Best Greyhound Betting Sites

    1. BetUK
    2. Parimatch
    3. LiveScore Bet
    4. BetTarget
    5. Fansbet
    6. Ladbrokes

    It may not be as popular as it once was, but greyhound racing remains a mainstay of the British sporting calendar and it remains a key sport for British punters.

    The usual suspects are among the top UK greyhound bookies with plenty of markets available, live streaming at the touch of a button and enticing offers for new and returning customers.

    Check out our dedicated page to learn more about the best greyhound betting sites in the UK.

    Esports Betting Sites

    Picture the scene. You’ve just bought yourself a four-pack of Monster and a sharing-size bag of Doritos (obviously not to be shared) and you’re settling in for a long night of matchmaking on your preferred FPS or RTS title. The rest of the squad is online. The excitement is palpable.

    Betway esports macbook dark

    Betway has a top-notch esports offering.

    After a few hours, the crushing realisation hits that you aren’t winning any competitive LAN parties any time soon, so you swap over to your preferred streaming site to watch the pros in action. The best thing is - now you can bet on them at loads of the best UK online gambling sites!

    Esports lends itself particularly well to betting thanks to its quickly resolving matches and widely available live streaming. At My Betting Sites, we like the following online bookies for esports:

      Esports Betting Sites: Top 6

      18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

      1. E-sports first bookmaker

        18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org

      2. Best overall esports offering

        New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

      3. Good for FIFA betting

        Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.

      4. World’s biggest bookie

        Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

      5. Great stats and streaming

        Full T&Cs apply. New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org LeoSafePlay.com Play responsibly!

      6. Best on mobile

        New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. 18+. BeGambleAware.org. Full T&Cs apply.

      Darts Betting Sites

      Things that really mean Christmas is coming in the UK:

      • The Coca Cola TV advert where Santa drives the truck
      • Awkward office parties
      • Pigs in blankets in the shops
      • Wide panned shot of a rowdy crowd in fancy dress at Ally Pally for the PDC World Darts Championships.
      Stand up! If you love the darts, stand up! If you love the darts…

      We love the darts at My Betting Sites and, fortunately for us, so do many of the UK’s top online bookies. And let me clarify - darts is not just for Christmas, it's quality entertainment all year round.

      There are all sorts of different bets you can take on both individual darts matches and on tournament outrights and, in our estimation, these are the best sites for you to have a punt on the arras:

      Betting on Darts: Best Bookies

      1. Bet365 - best for live streaming
      2. Coral - plenty of odds boosts
      3. Betfair - good for bet requests
      4. BetVictor - loads of markets
      5. William Hill - sponsors the PDC World Champs
      6. BoyleSports - classic darts bookie

      Best Site for Darts Betting - Editor’s Pick

      Ryan

      Ryan

      I've been to the darts a few times. I don't remember much (the PDC World Championship at Ally Pally is basically like British Oktoberfest with a dartboard).

      Betting on the arras its great fun - it's a fast-paced, stats heavy sport so there's plenty of opportunity to win big.

      I usually turn to Bet365 to place my darts bets.

      Why? Mostly, because it's got so much action available on live streaming, but also because invariably has the most markets and the best prices.

      UK based betting sites heading over background of union jack flag

      Want to bet British? The betting sites below all have headquarters or an office location (or both) in the UK.

      List of UK-based betting sites

      Betting site🇬🇧 UK HQ🇬🇧 UK office
      BetUK✔️
      Grosvenor Sports✔️✔️
      Betfred✔️✔️
      Kwiff✔️✔️
      Bet365✔️✔️
      Betway✔️
      Betfair✔️✔️
      LiveScore Bet✔️✔️
      Ladbrokes✔️✔️
      Unibet✔️✔️
      Fansbet✔️
      The Pools✔️✔️
      Coral✔️✔️
      Paddy Power✔️
      Spreadex✔️✔️
      SBK✔️✔️
      Bwin
      ✔️
      LeoVegas✔️
      Fitzdares✔️✔️
      William Hill✔️✔️
      Virgin Bet✔️
      32Red✔️
      BetGoodwin✔️✔️


      Check out our deep dive into the internet's best British based bookies if you want to find out more.

      UK betting sites FAQs

      Which is the best betting site for UK punters?

      BetUK is the best betting site for UK punters. The following four bookies are also great options:

      • Betway
      • Grosvenor Sports
      • Rhino Bet
      • Spreadex

      Full list of best UK betting sites →

      Which bookie has the best sign up offer?

      There are loads of different sign up offers available, each with slightly different requirements, terms and conditions. Your best bet (pardon the pun) is to check out the list of top betting site sign up offers at My Betting Sites: On that list and in our in-depth bookmaker reviews you’ll find all the information you need.

      What payment methods do UK online bookmakers accept?

      Online bookies have cottoned on to the fact that punters want deposits and withdrawals to be convenient and quick. Payment methods commonly offered by UK online bookies include:

      • Visa/Mastercard
      • Apple Pay
      • G Pay
      • PayPal
      • Skrill
      • Neteller
      • paysafecard
      • Bank Wire
      • Cheque

      Are UK online gambling sites safe?

      With online betting, as with any online product, it’s good to do some due diligence before you go ahead and spend your hard earned money. At My Betting Sites, we only review bookies and their offers if they are properly licensed to operate in the relevant jurisdiction. The key thing in the UK, for example, is to make sure your bookie is licensed by the Gambling Commission.

      Which betting app is best?

      Bookmakers hoping to attract British bettors simply don’t get far nowadays unless they can offer a top-rate mobile app experience. That’s because most of you who bet online in the UK do so using your mobile devices. The My Betting Sites team reckons these betting apps are the best of the bunch:

      The UK's best betting sites - Summary

      Rhino Bet, BetUK and Kwiff are the best UK betting sites for February 2024. We also like LiveScore Bet, BetMGM, bet365, Parimatch and Betway.

      Over the years, we have vetted almost all betting sites active on the UK market, from obvious scams, to really good brands. We hope the love we've put into this page and the rest of the site means that it's a useful resource for you to review and compare online bookies in the UK.

      (If the thousands of words of tips, offers, wisecracks and advice above are not enough, you could always take a look at our sister site, bookiesbonuses.com: Maybe it will have the golden nugget you're panning for🤠)