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Best Betting Sites UK (March 2023)
| Rank | Bookmaker | Bonus | Turnover | Min odds | ||
|---|---|---|---|---|---|---|
| 18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply | ||||||
| 1 |
 Rhino Bet | Bet £25 get a £10 free bet + 25 free spins | Turnover: No requirements | Lowest odds: 2.0 (1/1) | ClaimGo to website | UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘10fb25fs’ and make a minimum deposit of £25. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet and free spins are available once. T&C's apply. |
| 2 |
 BetUK | Bet £10 get £30 in Free Bets | Turnover: No requirements | Lowest odds: 1.5 (1/2) | ClaimGo to website | Full T&Cs Apply. New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1.5 or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 1.3 or greater, stake not returned. BeGambleAware.org |
| 3 |
 Parimatch | Bet £10 get £30 | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | 18+, New customers only. Opt in, bet £10 on any sports market (odds 2.00+) in 7 days. No cash out. Get 3x£10 sports free bets for set markets, which expire in 7 days. Offer is valid from 16:00 UK time on 21/02/2023. Card payments only. T&Cs Apply, see below. begambleaware.org | Please Gamble Responsibly |
| 4 |
 Kwiff | Bet £10 Get a £20 Surprise Bet | Turnover: No requirements | Lowest odds: 1.5 (1/2) | ClaimGo to website | New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Please gamble responsibly. Additional T&Cs apply |
| 5 |
 Bet365 | Bet £10 Get £30 in Free Bets | Turnover: No requirements | Lowest odds: 1/5 (1.20) | ClaimGo to website | Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. |
| 6 |
 Betway | Get £10 in free bets | Turnover: No requirements | Lowest odds: 1.75+ | ClaimGo to website | New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply |
| 7 |
 Betfred | Bet £10 get £40 in bonuses | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. |
| 8 |
 LiveScore Bet | Bet £10 Get £20 in Free Bets | Turnover: No requirements | Lowest odds: 1.5 | ClaimGo to website | New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org |
| 9 |
 BoyleSports | Bet £10 get £20 in Free Bets | Turnover: No requirements | Lowest odds: 2.0 (1/1) | ClaimGo to website | New UK customers (Excluding NI) mobile only. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply |
| 10 |
 BetVictor | Bet £10 Get £40 in bonuses | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | 18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly. |
| 11 |
 Virgin Bet | Bet £10 get £20 in Free bets | Turnover: No requirements | Lowest odds: 1/2 (1.5) | ClaimGo to website | *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+ |
| 12 |
 Spreadex | Get £40 in bonuses | Turnover: No requirements | Lowest odds: 1/2 (1.5) | ClaimGo to website | Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. After each of your first two free fixed odds bet you will also get a free £5 Total Goals spread bet. Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org |
| 13 |
 BetTarget | Bet £15 get £10 | Turnover: No requirements | Lowest odds: 2.0 | ClaimGo to website | 18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply. |
| 14 |
 Ladbrokes | Bet £5 get £20 in Free Bets | Turnover: No requirements | Lowest odds: 1/2 (1.50) | ClaimGo to website | 18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply. |
| 15 |
 Coral | Bet £5 get a £20 free bet | Turnover: No requirements | Lowest odds: 1/2 (1.50) | ClaimGo to website | 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply. |
| 16 |
 Unibet | £40 Money Back | Turnover: 3x bonus amount | Lowest odds: 2/5 (1.40) | ClaimGo to website | 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. |
| 17 |
 Grosvenor Sports | Double the Odds | Turnover: No requirements | Lowest odds: | ClaimGo to website | New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org |
| 18 |
 Luckster | Bet £10 get £10 | Turnover: No requirements | Lowest odds: 1/1 (2.0) | ClaimGo to website | This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply |
| 19 |
 Highbet | Bet £10 Get £15 | Turnover: No requirements | Lowest odds: 2.0 | ClaimGo to website | New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+ |
| 20 |
 ZetBet | Bet £10 Get £10 | Turnover: No requirements | Lowest odds: 1/1 (2.0) | ClaimGo to website | 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. |
| 21 |
 William Hill | Bet £10 get £30 in Free Bets | Turnover: No requirements | Lowest odds: 1/2 (1.50) | ClaimGo to website | 18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. |
| 22 |
| Bet £10 get £30 | Turnover: 1x bonus amount | Lowest odds: 1.5 | ClaimGo to website | New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. |
| 23 |
 Yeti Bet | 100% up to £111 | Turnover: 60x bonus amount | Lowest odds: 100 | ClaimGo to website | New players only | No restrictions while playing with cash | Min. refund bonus is £10 | Wagering on bonus is 60x | Bonus based on 1st deposit lost | Max bet with bonus is £5 | Skrill and Neteller excluded | |
| 24 |
 LeoVegas | Win up to £100 extra winnings | Turnover: No requirements | Lowest odds: | ClaimGo to website | Full T&Cs apply. New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org LeoSafePlay.com Play responsibly! |
| 25 |
 Spinzwin | Bet £10 get £20 | Turnover: 1x bonus amount | Lowest odds: 1.5 | ClaimGo to website | New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. |
| 26 |
 HeySpin | Bet £15 get a £10 free bet | Turnover: No requirements | Lowest odds: 4/5 (1.8) | ClaimGo to website | New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15 |
| 27 |
 All British Sports | 10% Cashback Always! | Turnover: No requirements | Lowest odds: | ClaimGo to website | Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply. 18+ |
Top 10 betting sites (pros & cons)
Rhino Bet
- Great selection of football markets
- Android & iOS apps
- BOG on UK & Irish racing
- No e-wallet deposits/withdrawals
- Hard to find promos on mobile
Welcome Offer
Bet £25 get a £10 free bet + 25 free spins
ClaimGo to websiteUK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘10fb25fs’ and make a minimum deposit of £25. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet and free spins are available once. T&C's apply.
BetUK
- Loads of in-play markets covered
- Dedicated mobile apps
- 24/7 live chat support
- Great casino options
- Limited live streaming
- Payment options could be better
- Not the most exciting site design
Welcome Offer
Bet £10 get £30 in Free Bets
ClaimGo to websiteFull T&Cs Apply. New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1.5 or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 1.3 or greater, stake not returned. BeGambleAware.org
| Website: www.betuk.com | Founded: 2018 |
| Owner: LeoVegas Gaming PLC | Headquarters: Malta |
Summary
Author: Ryan 
BetUK enables punters to get straight down to business with its user-friendly interface and good range of betting options. Solid iOS and Android apps mean BetUK scores highly for accessibility and a strong casino offering complements the core sportsbook product.
Read full review
Parimatch
- Excellent welcome offer for sports and casino
- Selection of existing customer promotions
- Partnered with high-profile sports teams
- Not the biggest live streaming selection
- Could be easier to navigate
Welcome Offer
Bet £10 get £30
ClaimGo to website18+, New customers only. Opt in, bet £10 on any sports market (odds 2.00+) in 7 days. No cash out. Get 3x£10 sports free bets for set markets, which expire in 7 days. Offer is valid from 16:00 UK time on 21/02/2023. Card payments only. T&Cs Apply, see below. begambleaware.org | Please Gamble Responsibly
| Website: parimatch.co.uk | Founded: 1994 |
| Owner: Pari-match LLC | Headquarters: Cyprus |
Summary
Author: Ben Smith 
Parimatch is a Cyprus-based bookmaker and is one of the most popular betting sites in the CIS region. On October 1st, 2020, they launched in the UK, having partnered with English Premier League clubs Everton and Leicester City. The Parimatch site features a wide range of sports betting markets as well as a top Esports offering.
Read full review
Kwiff
Bookie of the Month
- Supercharged odds boosts
- Great dedicated mobile apps
- Generous sign up offer
- Existing customer promotions
- Limited payment options
- No live streaming
Welcome Offer
Bet £10 Get a £20 Surprise Bet
ClaimGo to websiteNew customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Please gamble responsibly. Additional T&Cs apply
| Website: www.kwiff.com | Founded: 2015 |
| Owner: Eaton Gate Gaming Limited | Headquarters: London |
Summary
Author: Ryan
Despite being a relative newcomer, Kwiff is already quite a recognisable brand in the UK market thanks to several quirky advertising campaigns over recent years. Kwiff offers some of the biggest odds boosts you can find anywhere and it’s comprehensive coverage of sports markets means there’s something for everyone here.
Read full review
Bet365
World's biggest bookie
- Best live betting in the business
- Bet Builder for football, tennis, and basketball
- Biggest range of odds from worldwide events
- Not the best looking product
- Might limit winning players
Welcome Offer
Bet £10 Get £30 in Free Bets
ClaimGo to websiteMin deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
| Website: bet365.com | Founded: 2001 |
| Owner: Hillside (New Media) Ltd | Headquarters: Stoke-on-Trent |
Summary
Author: Ryan
Bet365 is the most popular betting site in the world, and there are good reasons for it. The selection of odds, combined with a great in-play betting and other promotional features makes Bet365 online sports betting very hard to beat.
Read full review
Betway
- Great selection of markets
- User-friendly interface
- First-class esports offering
- Dedicated iphone and android apps
- No Asian Handicap on offer
- Not a top live streaming service
Welcome Offer
Get £10 in free bets
ClaimGo to websiteNew customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply
| Website: betway.com | Founded: 2006 |
| Owner: Betway | Headquarters: Malta |
Summary
Author: Ryan
Betway has long been one of the most prominent UK online betting sites, and a great choice for many players worldwide. Among its biggest pros are a great supply of odds, user-friendly interface and a first-class esports offering.
Read full review
Betfred
- Daily price boosts
- Range of payment methods
- Highly reputable brand
- Not the most modern design
- Limited markets on niche sports
Welcome Offer
Bet £10 get £40 in bonuses
ClaimGo to websiteNew 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
| Website: betfred.com | Founded: 1967 |
| Owner: Betfred | Headquarters: Warrington |
Summary
Author: Ben Smith
Pretty much every bettor in the UK has heard of Betfred. The Warrington-based bookie has been around since the 1960s and still has a presence on the high street while also operating an online betting site. The company is heavily involved in sponsoring lots of sporting events in the UK and around the world, and their global presence continues to grow.
Read full review
LiveScore Bet
- Huge range of markets
- Great UX on desktop & mobile
- Live streaming
- More payment options would be nice
Welcome Offer
Bet £10 Get £20 in Free Bets
ClaimGo to websiteNew members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org
| Website: www.livescorebet.com | Founded: 2020 |
| Owner: LiveScore Group | Headquarters: Gibraltar |
Summary
Author: Ryan
LiveScore has long been a go-to site for a decent chunk of British sports fans looking for real-time sports updates. In 2020, LiveScore has branched out into the online betting space and, in our view, has done a jolly good job: A decent sign up offer, plenty of live streaming, a tight UX and loads of markets - what's not to like?!
Read full review
BoyleSports
- Live streaming on racing & football
- Dedicated Android & iOS apps
- Excellent payment options
- No football asian handicaps
- Some promotions are shop-only
Welcome Offer
Bet £10 get £20 in Free Bets
+ £10 casino bonus!
ClaimGo to website+ £10 casino bonus!
New UK customers (Excluding NI) mobile only. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply
| Website: www.boylesports.com | Founded: 1982 |
| Owner: BoyleSports | Headquarters: Dundalk (Ireland) |
Summary
Author: Ryan
BoyleSports is a well-recognised brand for British punters, with over 340 betting shops throughout the UK and Ireland and a long history of big-value sponsorships across a range of sports. Live streaming on horse racing, football and more is one feature that marks BoyleSports out as a truly high-quality online operator.
Read full review
BetVictor
- Bet Builder for NBA and football
- Variety of offers and promotions
- Fantastic features for horse racing
- Can be difficult to navigate
- Limited live streaming offering
Welcome Offer
Bet £10 Get £40 in bonuses
+ 100 free spins on our Fishin’ Frenzy slot
ClaimGo to website+ 100 free spins on our Fishin’ Frenzy slot
18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly.
| Website: betvictor.com | Founded: 1946 |
| Owner: Betvictor Ltd | Headquarters: Gibraltar |
Summary
Author: Ben Smith
BetVictor has been around since 1946 and has stood the test of time as the industry has shifted towards online gambling. The BetVictor betting site has a unique and classy design and offers the UK punter plenty of valuable features such as bet builders on football and NBA, plus the horse racing Betfinder.
Read full reviewWe review the best betting sites for UK punters
The best betting sites in the UK are BetUK, Betway, and Parimatch. Bet365, Betfred and BoyleSports are very strong brands while newer sites like Rhino Bet, Kwiff, and Grosvenor Sports are also recommended by our UK betting sites experts.
Who are the betting site experts at mybettingsites.com?
Ryan - Website manager
Ryan
Ben - Ryan's boss
Ben Smith
Best Betting Site Articles
The UK’s Best Sites for Betting 2023
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Top mobile optimisation
Full T&Cs Apply. New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1.5 or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 1.3 or greater, stake not returned. BeGambleAware.org
Quality all-round site
New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply
Recommended casino-first option
New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org
Sports Betting Sites in the UK: Key Factors
You can’t just go jumping into online betting sites with the same reckless abandon with which Granit Xhaka jumps into tackles - you’ll get stung and you’ll lose your money and it won’t be much fun. It’s important to know what to look out for when selecting an online bookie to wager your hard-earned cash at.
Our in-depth bookmaker reviews discuss the pros and cons of each site at length.
If you can’t be bothered to read one of those then the list of factors below should give you a good general idea of what to look for (and what to avoid) when picking a betting site:
📈 Odds
I mean, this is what we’re all interested in ultimately isn’t it. What are the odds like? There are some well-known odds comparison tools that you can check out to give you a general idea of where different bookies stand in terms of offering value to punters via sharp prices, and we’ve also made sure that all of the reviews on My Betting Sites cover this important topic, too.
Remember, the only way to win long-term in this game is to find value, so prices are especially important if that’s your aim.
You shouldn't just settle for a rubbish price because you only have one online betting account and that's all your bookie is offering. Imagine only being able to use Gola footy boots for your Sunday league match when there were a nice pair of Adidas Predators sitting in the changing room ready for you to use. It's the same with bookies - there's no reason not to give yourselves more options.
😎 Variety
Yeah we all love premier league and football in general but what if it’s one of those boring international break weeks? Or even worse for footy punters, what if it’s a summer without a major tournament!! There’s always horse racing. But there are some people in the UK who don’t like football or horse racing (that’s fine too).
Point is, a strong selection of markets on other popular sports like tennis, cricket, golf and US sports at a minimum is critical. Beyond that, it’s always fun to check out other sports you’ve never played or perhaps even heard of - you could unearth an unexpected betting edge!
🔒 Security and Legitimacy
The top betting sites are fully licensed and regulated, and we give extra credit to those that have stood the test of time over many years. Great reputations aren't achieved overnight - a professional and quality service over a sustained period is a necessity, and UK bettors have plenty of bookies to choose from on that front.
💡 Features
The features you want in a betting site completely depend on your betting style. For example, there are plenty of punters who won’t even look twice at an online bookie if it doesn’t have live streaming of their preferred sport. Others may feel that a good cash out function (for example, one that offers fractional cash out) is far more important.
When all the top bookies are offering similar odds on the same markets and events, special features like live streaming, cash out, enhanced odds, and acca insurance are often what set them apart.
🤝 Payment Methods
Most of us in the UK are well-used to seeing a variety of different payment methods on offer both online and offline. You can just waft your watch over the scanner at Waitrose to pay for your Laurent-Perrier, use PayPal to buy that bundle of 5 basic white trainer socks from ASOS, and then give your kid a £5 note (the one that didn’t work in the self-servi ce till) for pocket money.
Given how quickly and widespread the adoption of these different payment methods has been in the UK, it’s important that online bookies offer good selection methods. You’ll see that the bookies we rate highest more often than not provide great payments flexibility.
👌 UX
There’s nothing more frustrating than trying to use a website with poorly thought out menus, jarring colour schemes and just all round irritating features. It’s not really something you can quantify in the same way as some of the other factors in this list but it’s of equal importance.
Basically, do you like the site? Is it easy to use? Can you navigate quickly to the areas you want to visit? Are the gestures on mobile intuitive? Is the colour scheme nice? You get the point. Negative responses to any of these types of questions equal an instant turn off for punters, and rightly so! Don’t put up with bad/lazy design.
📱 Mobile
I’m glued to my mobile for many more hours of the day than is probably healthy. I can’t help it. There’s news and banking and gaming and memes and music and maps and social media and… There’s also betting, obviously. A Gambling Commission survey from 2020 confirmed that the majority of online bettors in the UK wager using their mobile phones. That means online betting operators are missing a trick if they aren’t ponying up to develop genuinely good dedicated apps or mobile sites.
Most of the big brands in the UK do now offer decent mobile versions of their platforms, but there are still some really clunky apps out there.
💬 Support
Literally any business hoping to retain customers should really be putting effort into its customer support functions. Online sports betting sites are no different and if there’s a query about sign up bonus terms or payout on a certain event, you should be able to rely on your chosen bookie to help you out, pronto.
When we research and write bookmaker reviews for mybettingsites.com, we always make sure to check out customer support. In our view, real agents (like, actual humans) on live chat is the quickest and most convenient support experience. Plenty of bookies now have this service available 24/7.
Here's a handy table comparing the scores of our top three ranked bookies across different categories:
Best Online Bookies 2023
| Best Online Bookies 2023 | BetUK | Betway | Grosvenor Sports |
|---|---|---|---|
| Bonus offer | 8/10 | 9/10 | 8/10 |
| Betting variety | 8/10 | 9/10 | 9/10 |
| Mobile experience | 8/10 | 8/10 | 9/10 |
| Payment Options | 7/10 | 10/10 | 7/10 |
| Support | 8/10 | 9/10 | 8/10 |
| Summary | 8/10 | 9/10 | 8/10 |
Betting Offers and Promotions
Two of the most important factors when selecting an online bookie to bet with are betting offers and betting promotions.
Best Betting Sign Up Offers
The sign up offer in particular is something to look out for. You’ll often find UK sports betting sites happy to give away things like:
- Free bets
- Cash back
- Matched deposits
- Risk-free bets
If you use these deals right, you’re basically handing yourself the betting equivalent of a first-minute goal.
A huge head start.
Free Bets
Free bets are the kings of all betting site offers. Bookies know that it’s absolutely mint to get a freebie once in a while, so loads of sites offer some form of free bet either as part of a sign up offer or an ongoing promotion that existing customers can take advantage of, too.
When you break down these free bet offers and work out exactly how valuable each one is based on things like turnover and minimum odds requirements, a few stand out from the crowd. We’ve collated them into this helpful table:
Top 6 Best Free Bet Offers
Bet £25 get a £10 free bet + 25 free spins
UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘10fb25fs’ and make a minimum deposit of £25. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet and free spins are available once. T&C's apply.
Bet £10 get £30 in Free Bets
Full T&Cs Apply. New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1.5 or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 1.3 or greater, stake not returned. BeGambleAware.org
Bet £10 get £30
18+, New customers only. Opt in, bet £10 on any sports market (odds 2.00+) in 7 days. No cash out. Get 3x£10 sports free bets for set markets, which expire in 7 days. Offer is valid from 16:00 UK time on 21/02/2023. Card payments only. T&Cs Apply, see below. begambleaware.org | Please Gamble Responsibly
Bet £10 Get a £20 Surprise Bet
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Please gamble responsibly. Additional T&Cs apply
Bet £10 Get £30 in Free Bets
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Get £10 in free bets
New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply
By the way, if you ever find a decent free bet offer which doesn’t require a deposit, pat yourself on the back because they’re exceedingly rare. To be honest, though, if you were ever going to find one, it would be here on My Betting Sites.
Best Betting Promotions for Existing Customers
How come Little Billy No-Mates gets a £20 free bet today when all I got for signing up last year was a £5 matched deposit?
It’s not fair. The new customers always seem to get the better deals.
Yup, there’s all levels of injustice in this world, and existing customers being excluded from the best deals really is up there as one of the things that irritates people the most.
Thankfully, plenty of the top UK gambling sites that we’ve reviewed offer great promotions for regular punters.
The following types of promotions are regularly pushed at the best online bookies (and some rubbish bookies, too):
- Free bets
- Deposit bonuses
- Odds boosts
- Early payout
- Free-to-play predictors
Top Sports Betting Sites with Promotions for Existing Customers:
 | Free Bet Club, 4 To Win + more |
 | Paddy's Rewards Club + more |
 | Up For 8, 10k Drive + more |
| Daily Rewards, no suspension on cash out |
| Early payouts + more |
Existing Customer Betting Promotions: Editor’s Pick
Ryan
Best New Betting Sites
BetUK is the best of the numerous new betting sites to launch in the UK in recent years (according to our experts).
Is that Harry Redknapp on the box? What’s he flogging now?
Ah, there’s the predictable joke about his dog’s financial services acumen… ‘Arry and other big-name British sporting celebs are constantly roped in as ambassadors for new betting sites, but that doesn’t necessarily mean those sites any good.
The UK online betting market is pretty crowded, with a decent number of high-quality established players.
That means new UK betting sites really need to offer something exceptional in order to grab a slice of the regular punters pie. We’ve picked out some of the new sites that genuinely are worth checking out below:
Top new UK Betting Companies 2023
New Gambling Sites UK: Editor's Pick
Ryan
Betting Apps
There’s an app for everything now, right? WRONG. Amazingly, some bookies in the UK market still don’t have dedicated sports betting apps for Android or iPhone. I mean, crazy. Just crazy. Put your pitchforks down, though:
Most of the top UK betting sites do have nice shiny apps for both iOS and Android - that’s a big part of what makes them the top UK betting sites.
SBK is a mobile app-only bookie - we might be seeing more of that in the future.
The majority of British online bettors use their mobile phone as their device of choice, so bookies without solid pocket-friendly punting options are missing a trick. They're especially useful for when you're watching an event on tv - whether its football, racing, or even if you fancy betting on Love Island!
There are plenty of good betting apps to choose from - My Betting Sites’ UK experts consider these to be the best:
Best UK Betting Apps
SBK
Bet £10 get £10 in free bets
Mobile-app only bookie powered by the Smarkets exchange. Excellent integration of social features and attractive pricing with SBK Price+.
Betfair
Money back as cash up to £20
If your first bet loses
Reliable on-the-go betting and trading via separate apps for both sportsbook and exchange - each one as good as the other!
Kwiff
Bet £10 Get a £20 Surprise Bet
Fantastic mobile optimisation and odds boosts ('Kwiffs', to use the official parlance) that can be truly off the scale.
UK Betting Apps: Editor’s Pick
Ryan
Best football betting sites
Statistically speaking, most of you are here to look for the best football betting sites (football being the most popular sport to bet on by far in the UK). Maybe Ray Winstone’s been shouting at you just before kick off and you’re a bit scared but also curious to find out whether what he says about Bet365 is true. If so, you’ve come to the right place.
A strong football offering is crucial for any self-respecting online bookie hoping to attract and retain UK punters.
There are loads of great options, from big-name brands that have live streaming of matches involving teams you can’t even pronounce, to new upstarts who pump up their football product with tasty promotions.
The good news for UK punters is that this competition keeps standards high and provides good value opportunities as any betting site that offers rip-off odds or half-baked in play options is soon found out. We reckon that the following are the best options for UK footy punters at the moment:
Top Online UK Bookmakers for Football
- Betfair: Trade on the exchange
- Bet365: Huge number of markets
- Paddy Power: Great bet builder
- 888sport: Well-priced odds
- Betway: Free bet club
- LiveScore Bet: Live streaming
- Kwiff: Supercharged odds boosts
- Coral: All-round classy product
Best Football Betting Site: Editor’s Pick
Ryan
If you want to take a deep dive (careful you don’t get booked for simulation) into all things football betting, then check out the football booking points betting sites page that we’ve slaved away on.
Best Horse Racing Betting Sites
There’s something ultra-British about walking past a boozer in the middle of the day and seeing a few patrons quietly nursing a pint of ale while watching the racing. Often you’ll see a betting coupon or two on the table.
But what if those same folk wanted to bet online? If they were to whip out a brand new iPhone 13 (other expensive smartphones are available), where would they turn to find the best horse racing betting sites? My Betting Sites is where they would (should!) turn.
With races taking place all day every day across the globe, there are plenty of betting opportunities for punters, so sorting the wheat from the chaff is essential.
Most UK bookies have excellent horse racing offerings given that the sport is firmly embedded in British culture (see paragraph above) - our betting experts say these online bookies are a length or two ahead of the field for horse racing:
Top Horse Racing Betting Sites
- Ladbrokes: Multiple daily boosts
- Betfair: Great for traders
- Paddy Power: Various extra place races
- Bet365: Wide international selection
- BetVictor: Betfinder function
- Betway: Free 4 to Win game
- Coral: Free Racing Super Series game
- 888sport: Excellent live streaming
Best Bookies For Horse Racing
Bet £5 get £20 in Free Bets
18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.
Money back as cash up to £20
If your first bet losesMax £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.
£25 in free bets
When you bet £10 on sportsbookNew customers Only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. One free bet offer per customer, household or IP address only. Free bets expires after 7 days. Payment method restrictions apply. T&C's apply. Please Gamble Responsibly.
Bet £10 Get £30 in Free Bets
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Bet £10 Get £40 in bonuses
+ 100 free spins on our Fishin’ Frenzy slot18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly.
Get £10 in free bets
New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply
Bet £5 get a £20 free bet
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
No longer accepting new UK players
Click 'Claim' to check latest live offers
Horse Racing Bookmakers: Editor's Pick
Ryan
All the top bookmakers offer betting site promotions on big racing events like the Grand National, and Royal Ascot. Cheltenham betting offers in particular are some of the best deals you can find each year.
Best Greyhound Betting Sites
It may not be as popular as it once was, but greyhound racing remains a mainstay of the British sporting calendar and it remains a key sport for British punters.
The usual suspects are among the top UK greyhound betting sites with plenty of markets available, live streaming at the touch of a button and enticing offers for new and returning customers.
Find out more about the best greyhound betting sites in the UK by checking out our dedicated page below:
Want to bet British? The betting sites below all have headquarters or an office location (or both) in the UK.
List of UK-based betting sites
| Betting site | 🇬🇧 UK HQ | 🇬🇧 UK office |
| BetUK | ✔️ | |
| Grosvenor Sports | ✔️ | ✔️ |
| Betfred | ✔️ | ✔️ |
| Kwiff | ✔️ | ✔️ |
| Bet365 | ✔️ | ✔️ |
| Betway | ✔️ | |
| Betfair | ✔️ | ✔️ |
| LiveScore Bet | ✔️ | ✔️ |
| Ladbrokes | ✔️ | ✔️ |
| Unibet | ✔️ | ✔️ |
| Fansbet | ✔️ | |
| The Pools | ✔️ | ✔️ |
| Coral | ✔️ | ✔️ |
| Paddy Power | ✔️ | |
| Spreadex | ✔️ | ✔️ |
| SBK | ✔️ | ✔️ |
| Bwin | ✔️ | |
| LeoVegas | ✔️ | |
| Fitzdares | ✔️ | ✔️ |
| William Hill | ✔️ | ✔️ |
| Virgin Bet | ✔️ | |
| 32Red | ✔️ | |
| BetGoodwin | ✔️ | ✔️ |
Check out our deep dive into the internet's best British based bookies if you want to find out more.
Esports Betting Sites
Picture the scene. You’ve just bought yourself a four-pack of Monster and a sharing-size bag of Doritos (obviously not to be shared) and you’re settling in for a long night of matchmaking on your preferred FPS or RTS title. The rest of the squad is online. The excitement is palpable.
Betway has a top-notch esports offering.
After a few hours, the crushing realisation hits that you aren’t winning any competitive LAN parties any time soon, so you swap over to your preferred streaming site to watch the pros in action. The best thing is - now you can bet on them at loads of the best UK online gambling sites!
Esports lends itself particularly well to betting thanks to its quickly resolving matches and widely available live streaming. At My Betting Sites, we like the following online bookies for esports:
Esports Betting Sites: Top 6
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Best overall esports offering
New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply
Great selection of markets
Good for FIFA betting
Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.
World’s biggest bookie
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Great stats and streaming
Full T&Cs apply. New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org LeoSafePlay.com Play responsibly!
Best on mobile
New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply. 18+. BeGambleAware.org.
Best Site for Esports Betting: Editor’s Pick
Ryan
Esports is the next big thing (trust me). Once you've absorbed all the info in our Esports Betting page, you'll dominate like you're the Ogre 2 of esports betting:
Cricket Betting Sites
Leather on willow is the quintessential sound of British summertime (often accompanied by the popping of champagne corks onto the outfield if you happen to be at Lord’s for a Test). The grandeur of international red-ball cricket endures but white-ball, limited-overs cricket really is where the sport has exploded over recent years.
The huge success of T20 competitions like the IPL and the Big Bash have ramped up worldwide interest in this genteel colonial pastime, and UK gambling sites have of course ensured that they are riding that wave.
You’re spoilt for choice in terms of market selections and betting opportunities on cricket in the UK.
We think the following are the most useful cricket betting sites for British bettors:
Best Online Cricket Betting Sites
Paddy Power Cricket
£25 in free bets
When you bet £10 on sportsbook
Power Prices and comprehensive coverage of all formats of the game make Paddy Power a top cricket bookie.
Bet365 Cricket
Bet £10 Get £30 in Free Bets
What can we say that hasn't already been said about Bet365!? It's fantastic for cricket, just like it's fantastic for everything else.
Betfair Cricket
Money back as cash up to £20
If your first bet loses
The exchange dramatically opens up betting possibilities, and there are good cricket options on the sportsbook, too.
Cricket Betting Sites - Editor's Pick
Ryan
You've got yourself in with a scratchy 23(71), now you're looking to push on to a half century and get that wagon wheel looking gorgeous. If you're in a similar situation with your cricket betting and need a tiny bit more to really break through, then our cricket betting sites page is for you.
Betting Site Payment Methods
The availability of a range payment methods at betting sites should not be understated. These days, punters expect to be able to deposit and withdraw money quickly and with ease. Therefore, offering a good selection is payment options is key for customer retention.
The best sites, like Bet365, offer plenty of different payment methods.
Payment methods typically offered by online betting sites in the UK include:
- Visa/Mastercard
- Apple Pay
- G Pay
- PayPal
- Skrill
- Neteller
- paysafecard
- Bank Wire
- Cheque
Betting Sites With PayPal
PayPal is one of the most popular e-wallet payment methods, so we’ve chucked it in a section all by itself. According to My Betting Sites’ esteemed UK market doyens, these are the best UK betting sites with PayPal:
Best Online UK Bookmakers with PayPal
- 888Sport (min. PayPal deposit: £10)
- Betway (min. PayPal deposit: £5)
- Betfair (min. PayPal deposit: £10)
- LiveScore Bet (min. PayPal deposit: £10)
- BoyleSports (Min. PayPal deposit: £10)
- Betfred (min. PayPal deposit: £5.50)
- Paddy Power (min. PayPal deposit: £10)
- Bet365 (min. PayPal deposit: £10)
- William Hill (min. PayPal deposit: £10)
- Grosvenor Sports (min. PayPal deposit: £5)
- Mr Play (min. PayPal deposit: £10)
- STS (min. PayPal deposit: £1)
FAQs
Which is the best betting site for UK punters?
BetUK is the best betting site for UK punters. The following four bookies are also great options:
- Betway
- Grosvenor Sports
- Rhino Bet
- Spreadex
Which bookie has the best sign up offer?
There are loads of different sign up offers available, each with slightly different requirements, terms and conditions. Your best bet (pardon the pun) is to check out the list of top betting site sign up offers at My Betting Sites: On that list and in our in-depth bookmaker reviews you’ll find all the information you need.
What payment methods do UK online bookmakers accept?
Online bookies have cottoned on to the fact that punters want deposits and withdrawals to be convenient and quick. Payment methods commonly offered by UK online bookies include:
- Visa/Mastercard
- Apple Pay
- G Pay
- PayPal
- Skrill
- Neteller
- paysafecard
- Bank Wire
- Cheque
Are UK online gambling sites safe?
With online betting, as with any online product, it’s good to do some due diligence before you go ahead and spend your hard earned money. At My Betting Sites, we only review bookies and their offers if they are properly licensed to operate in the relevant jurisdiction. The key thing in the UK, for example, is to make sure your bookie is licensed by the Gambling Commission.
Which betting app is best?
Bookmakers hoping to attract British bettors simply don’t get far nowadays unless they can offer a top-rate mobile app experience. That’s because most of you who bet online in the UK do so using your mobile devices. The My Betting Sites team reckons these betting apps are the best of the bunch:
The UK's best betting sites - Summary
BetUK, Betway and Grosvenor are the best UK betting sites right now. We also like Rhino Bet, Spreadex, bet365, Kwiff, Betfred, BoyleSports and Parimatch.
Over the years, we have vetted almost all betting sites active on the UK market, from obvious scams, to really good brands. We hope the love we've put into this page and the rest of the site means that it's a useful resource for you to review and compare online bookies in the UK.
(If the thousands of words of tips, offers, wisecracks and advice above are not enough, you could always take a look at our sister site, bookiesbonuses.com: Maybe it will have the golden nugget you're panning for🤠)
