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Best Betting Sites UK

Find the best UK bookies for April 2024

The best bookmakers in the UK

The UK betting market is jam-packed with online bookmakers - you can pick from established UK bookies like Bet365, BetVictor and Betfred as well as new betting sites such as BetMGM, BetGrouse and Bzeebet.

To help you choose from all of the options, our betting site experts, Nick and Del, have tested the top UK bookies across different categories. Here's what they found:

See our list of the best UK bookies

Our method for ranking UK bookies

Our ranking lists aren’t just compiled willy-nilly. There are several must-haves our betting site experts look for when reviewing and comparing online bookmakers.

They include:

🇬🇧 A UK license: The first thing we do is check if the site is licensed and regulated by the UK Gambling Commission (UKGC). If it has a UKGC license (demonstrated by the UKGC logo in the footer of a betting site) we know the site is reputable and safe for UK players.

▶️ All the mod cons: In 2024, UK punters expect there to be plenty of events available to stream live. The very best bookies feature the top leagues and competitions like the FA Cup and Championship, not just games from the Azerbaijan Third Division! A flexible and comprehensive bet builder function and an adjustable cash out function are also things we consider.

💷 A value-for-money sign-up offer: Every site has a new customer offer but not all of them are very good. In fact, some of them are pretty terrible. Our experts break down each sign-up offer and highlight the deposit-to-bonus ratio, minimum odds, validity period, flexibility of the free bets, and qualifying period. We weigh up how friendly, or, restrictive the deal is, essentially.

😎 A variety of existing customer promotions: And we don’t just mean Best Odds Guaranteed for racing and the odd free bet offer. Free bet clubs, money back offers, enhanced prices, acca insurances/boosts, free-to-play games and early payout offers are sought after promos for UK bettors. A mix of promotions, particularly for racing and football, is essential for any top UK bookie looking to get our vote.

💳 Several popular payment methods: Betting sites must cater to punters' needs and there’s no better way to do this than to ensure there's a deep list of payment options to deposit and withdraw money. PayPal, Apple Pay, and Google Pay are all popular payment methods in the UK, alongside, the most common method - a debit card. Our reviews highlight the options available.

💬 Responsive & efficient customer support: You may never need to contact the support team but when you do, you must have the means to resolve the issue quickly and efficiently. Our experts test the support options - including 24/ live chat, phone and email - for themselves and report their experience.

Learn more about how we review betting sites

Top 20 Betting Sites UK

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/5 (1.20)

ClaimGo to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

2

Get £30 in Free Bets when you place any bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG

3

Bet £10 Get £50 in Bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

4

£30 Matched Free Bet
+ 100 Free Spins

Turnover: No requirements

Lowest odds: 2/1 (3.00)

ClaimGo to website

*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

5

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.

6

Bet £10 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

7

Bet £10 Get a £20 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.

8

Bet £5 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

9

Bet £5 Get a £20 Free Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

10

£40 Money Back
+ £10 casino bonus

Turnover: 3x bonus amount

Lowest odds: 2/5 (1.40)

ClaimGo to website

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

11

Bet £50 Get £25 in Free Bets
+ 10 Free Spins

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

Min deposit £5. Bets lower than £5 will not qualify for this offer. This offer only applies to new accounts who have joined after 00:01 on 12/04/2024 and only your first sports bet with Fitzdares qualifies for offer. This offer is not open to customers who sign up from Oddsmonkey, Outplayed, Matchedbettingblog or Teamprofit. Qualifying bets include win singles, multiples, in-play bets and win parts of each-way bets only; cashed out bets do not count towards this offer. Offer expires at 11.59am on 14/04/2024.

12

Bet £10 Get £30 in Bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

13

Bet £10 Get a £30 Surprise Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

14

Get up to £40 in football free bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. begambleaware.org | Please gamble responsibly.

15

Bet £15 Get a £10 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

16

100% up to £100 Casino Bonus
+ + Football Acca Boost up to 50%

Turnover: No requirements

Lowest odds:

ClaimGo to website

New UK players only | Max bonus £100 | Min deposit £10 | No max cash out | Wagering is 45x | Maximum bet while paying with bonus is £5 | Eligibility restricted for suspected abuse | Skrill, Neteller deposits excluded | Full T&Cs apply.

17

Bet £15 Get a £10 free bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

18

Guaranteed free bet up to £20

Turnover: No requirements

Lowest odds: 1.3 (3/10) per leg

ClaimGo to website

Only available to new, verified customers residing in the UK. Place a first ever sports bet - multi-bets of at least 3 legs; min. £2 stake; min odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get 50% of your stake - on top of your winnings - as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply. 18+ Please gamble responsibly BeGambleAware.org

19

Bet £25 Get a £50 Free Bet

Turnover: 1x bonus amount

Lowest odds: 1/2 (1.50)

ClaimGo to website

New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.

20

Bet £10 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+

What we've been up to | April 2024

New betting offers: Several bookies have changed their welcome offers including Planet Sport Bet & Rhino Bet but Betfred's bet 10 get 50 deal is our betting offer of the week. Claim the new Betfred welcome bonus here.

Euro 2024: The line-up for the Euros is complete with Poland, Georgia and Ukraine having sealed their spots in Germany. With the tournament edging closer, we've picked out the top betting offers for Euro 2024. We've also looked at the outright favourites to win the Euros and the Euro 2024 Golden Boot odds.

New betting companies: SportsBroker is a fast-growing UK-based bookmaker specialising in pool betting. Sports fans can buy and sell virtual shares in their favourite teams and win money from each other's pools. New customers can claim the SportsBroker welcome offer (first deposit bonus up to £20).

Best betting sites UK (pros & cons)

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

Bet365

  • Best live betting in the business
  • Bet Builder for football, tennis, and basketball
  • Biggest range of odds from worldwide events
  • Not the best looking product
  • Might limit winning players
Welcome Offer
Bet £10 Get £30 in Free Bets
ClaimGo to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

Website: bet365.comFounded: 2001
Owner: Hillside (New Media) LtdHeadquarters: Stoke-on-Trent

Summary

Author: Ryan Ryan

Bet365 is the most popular betting site in the world, and there are good reasons for it. The selection of odds, combined with a great in-play betting and other promotional features makes Bet365 online sports betting very hard to beat.

Read full review

Sky Bet

  • Easy to claim free bet sign up offer
  • Sky Bet Club (& no expiry free bets)
  • Superb betting apps
  • No longer accepting PayPal
  • No asian handicaps
Welcome Offer
Get £30 in Free Bets when you place any bet
ClaimGo to website

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG

Website: skybet.comFounded: 2000
Owner: Flutter Entertainment PlcHeadquarters: Leeds, UK

Summary

Author: Ryan Ryan

Sky Bet is among the elite UK betting sites. Its website and app are smooth and seamless, new customers are well taken care of and existing punters more so with an array of promotions and a knockout loyalty program. Sky Bet also has terrific live streaming options, an excellent bet builder and its Group Bets feature makes it easier than ever before to place bets with your mates.

Read full review

Betfred

  • Daily price boosts
  • Range of payment methods
  • Highly reputable brand
  • Not the most modern design
  • Limited markets on niche sports
Welcome Offer
Bet £10 Get £50 in Bonuses
ClaimGo to website

New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

Website: betfred.comFounded: 1967
Owner: BetfredHeadquarters: Warrington
Betfred homepage
Betfred live betting
Betfred Casino

Summary

Author: Ben Smith Ben Smith

Pretty much every bettor in the UK has heard of Betfred. The Warrington-based bookie has been around since the 1960s and still has a presence on the high street while also operating an online betting site. The company is heavily involved in sponsoring lots of sporting events in the UK and around the world, and their global presence continues to grow.

Read full review

Betway

  • Great selection of markets
  • User-friendly interface
  • First-class esports offering
  • No Asian Handicap on offer
  • Not a top live streaming service
Welcome Offer
£30 Matched Free Bet
+ 100 Free Spins
ClaimGo to website

*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

Website: betway.comFounded: 2006
Owner: BetwayHeadquarters: Malta
Betway home
Betway in play football
Betway casino home

Summary

Author: Ryan Ryan

Betway has long been one of the most prominent UK online betting sites, and a great choice for many players worldwide. Among its biggest pros are a great supply of odds, user-friendly interface and a first-class esports offering.

Read full review

William Hill

  • One of the best bet builders
  • Ideal for football and racing
  • Range of markets and odds boosts
  • Few payment methods
  • Country restrictions
Welcome Offer
Bet £10 Get £30 in Free Bets
ClaimGo to website

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.

Website: williamhill.comFounded: 1934
Owner: William Hill plcHeadquarters: London
William hill betting site uk
William hill live betting
William hill casino

Summary

Author: Ben Smith Ben Smith

William Hill is a British bookmaker that is based in London but in recent years has begun to expand worldwide. The company was founded in 1934 and has been at the forefront of sports betting ever since. Around 14,000 people are employed by William Hill, whose main offices are in the UK, Ireland, and Gibraltar.

Read full review

LiveScore Bet

  • Huge range of markets
  • Great UX on desktop & mobile
  • Live streaming
  • More payment options would be nice
Welcome Offer
Bet £10 Get £20 in Free Bets
ClaimGo to website

New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

Website: www.livescorebet.comFounded: 2020
Owner: LiveScore GroupHeadquarters: Gibraltar

Summary

Author: Ryan Ryan

LiveScore has long been a go-to site for a decent chunk of British sports fans looking for real-time sports updates. In 2020, LiveScore has branched out into the online betting space and, in our view, has done a jolly good job: A decent sign up offer, plenty of live streaming, a tight UX and loads of markets - what's not to like?!

Read full review

BoyleSports

  • Live streaming on racing & football
  • Dedicated Android & iOS apps
  • Excellent payment options
  • No football asian handicaps
  • Some promotions are shop-only
Welcome Offer
Bet £10 Get a £20 Free Bet
ClaimGo to website

*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.

Website: www.boylesports.comFounded: 1982
Owner: BoyleSportsHeadquarters: Dundalk (Ireland)
Boyle Sports Homepage Mobile
Boyle Sports In Play Mobile
Boyle Sports Casino Mobile

Summary

Author: Ryan Ryan

BoyleSports is a well-recognised brand for British punters, with over 340 betting shops throughout the UK and Ireland and a long history of big-value sponsorships across a range of sports. Live streaming on horse racing, football and more is one feature that marks BoyleSports out as a truly high-quality online operator.

Read full review

Ladbrokes

  • Low min. deposit for sign up bonus
  • Price boosts across multiple sports
  • Best bookie for football accas
  • Decent range of free-to-play games
  • Cash out settlements offered could be higher
  • Limited markets for some niche events
Welcome Offer
Bet £5 Get £20 in Free Bets
ClaimGo to website

18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

Website: ladbrokes.comFounded: 1886
Owner: EntainHeadquarters: London

Summary

Author: Ryan Ryan

Punters can grab good value prices at Ladbrokes with boosted odds available across a range of markets. There are plenty of promotions for new and existing customers - including a free bets sign up offer that requires an initial deposit of just £5.

Ladbrokes sign up offer (how to claim)
Ladbrokes promotions
Ladbrokes football
Ladbrokes horse racing
Ladbrokes app
Ladbrokes payment methods
Ladbrokes casino

Read full review

Coral

  • Great site for football wagers
  • Quality in-play betting and live streaming
  • Lots of free bets and promotions
  • Standard odds are not always the highest
  • Not the prettiest desktop interface
Welcome Offer
Bet £5 Get a £20 Free Bet
ClaimGo to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Website: sports.coral.co.ukFounded: 1926
Owner: Ladbrokes Coral Group plcHeadquarters: London
Coral home page
Coral in play betting
Coral live casino

Summary

Author: Ryan Ryan

Coral has been around for almost a century and it has deservedly maintained its place towards the top of the UK betting industry. For British sports fans, the Coral site has everything you could want. The football and horse racing sections are both filled with lots of markets and offers, and the live streaming catalogue is one of the best around.

Read full review

Unibet

  • Horse racing bet boosts
  • Great selection of niche markets
  • 100% cash out available pre-match
  • Some winning players have been limited
  • No request-a-bet
Welcome Offer
£40 Money Back
+ £10 casino bonus
ClaimGo to website

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

Website: unibet.co.ukFounded: 1997
Owner: Kindred GroupHeadquarters: Malta
Unibet betting site uk
Unibet live betting
Unibet casino

Summary

Author: Ben Smith Ben Smith

Unibet is a part of Kindred Group and offers sports betting, poker, casino and bingo to over 11 million worldwide players. The brand has a presence in many territories, but the UK is one of its main focuses, which is emphasised by the sponsorship involvement with lots of British football and cricket teams as well as some horse racing and darts events.

Read full review

Fitzdares

  • Very traditional
  • Some decent offers
  • Wide range of sports available
  • Dedicated mobile apps
  • Must be 21+ to join
  • Site feels a bit clunky
  • Visa/Mastercard deposits only
Welcome Offer
Bet £50 Get £25 in Free Bets
+ 10 Free Spins
ClaimGo to website

Min deposit £5. Bets lower than £5 will not qualify for this offer. This offer only applies to new accounts who have joined after 00:01 on 12/04/2024 and only your first sports bet with Fitzdares qualifies for offer. This offer is not open to customers who sign up from Oddsmonkey, Outplayed, Matchedbettingblog or Teamprofit. Qualifying bets include win singles, multiples, in-play bets and win parts of each-way bets only; cashed out bets do not count towards this offer. Offer expires at 11.59am on 14/04/2024.

Website: bet.fitzdares.comFounded: 2005
Owner: FitzdaresHeadquarters: London

Summary

Author: Nick Albert Nick Albert

Formerly an invite-only platform but now open to all punters, Fitzdares is possibly the only online bookie in the UK market which operates its own exclusive Mayfair members' club. The online product of the self-styled 'world's finest bookmaker' may not be the most polished we've seen, but there's plenty to bet on all the same.

Read full review

Parimatch

  • Excellent welcome offer for sports and casino
  • Selection of existing customer promotions
  • Partnered with high-profile sports teams
  • Not the biggest live streaming selection
  • Could be easier to navigate
Welcome Offer
Bet £10 Get £30 in Bonuses
ClaimGo to website

18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

Website: parimatch.co.ukFounded: 1994
Owner: Pari-match LLCHeadquarters: Cyprus
Parimatch sports betting
Parimatch live betting
Parimatch casino

Summary

Author: Ben Smith Ben Smith

Parimatch is a Cyprus-based bookmaker and is one of the most popular betting sites in the CIS region. On October 1st, 2020, they launched in the UK, having partnered with English Premier League clubs Everton and Leicester City. The Parimatch site features a wide range of sports betting markets as well as a top Esports offering.

Read full review

Kwiff

  • Supercharged odds boosts
  • Great dedicated mobile apps
  • Generous sign up offer
  • Limited payment options
  • No live streaming
Welcome Offer
Bet £10 Get a £30 Surprise Bet
ClaimGo to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

Website: www.kwiff.comFounded: 2015
Owner: Eaton Gate Gaming LimitedHeadquarters: London
Kwiff home page
Kwiff In Play Football
Kwiff Casino

Summary

Author: Ryan Ryan

Despite being a relative newcomer, Kwiff is already quite a recognisable brand in the UK market thanks to several quirky advertising campaigns over recent years. Kwiff offers some of the biggest odds boosts you can find anywhere and it’s comprehensive coverage of sports markets means there’s something for everyone here.

Read full review

talkSPORT BET

  • Big free bet welcome offer
  • Great in-play options
  • Acca club
  • Not so many promos
  • Same as BetVictor & Parimatch
Welcome Offer
Get up to £40 in football free bets
ClaimGo to website

18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. begambleaware.org | Please gamble responsibly.

Website: talksportbet.comFounded: 2022
Owner: BV Gaming LimitedHeadquarters: Gibraltar

Summary

Author: Ryan Ryan

talkSPORT is a household-name media brand for UK sports fans. It's now made a foray into the sports betting space with the launch of talkSPORT BET in collaboration with BetVictor.

Read full review

BetTarget

  • Aspire Global-powered bookie
  • Lots of payment options
  • Stacked casino and live casino
  • No dedicated mobile apps
Welcome Offer
Bet £15 Get a £10 Free Bet
ClaimGo to website

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

Website: bettarget.comFounded: 2021
Owner: ASG Technologies LtdHeadquarters: BVI, Malta
Bet Target Sports Betting Mobile
Bet Target In Play Mobile
Bet Target Casino Mobile

Summary

Author: Ryan Ryan

BetTarget is another quality-looking sportsbook from the Aspire Global stable of online gambling products. There's plenty more beyond simple good looks, too: BetTarget has thousands of sports markets open for betting at any given moment and a first-rate casino and live casino offering to boot.

Read full review

Hyper Sports

  • Football acca boosts
  • Top collection of casino games
  • Lots of payment methods
  • No horse racing
  • No mobile apps
  • Live streaming limited to table tennis & esports
Welcome Offer
100% up to £100 Casino Bonus
+ + Football Acca Boost up to 50%
ClaimGo to website

New UK players only | Max bonus £100 | Min deposit £10 | No max cash out | Wagering is 45x | Maximum bet while paying with bonus is £5 | Eligibility restricted for suspected abuse | Skrill, Neteller deposits excluded | Full T&Cs apply.

Website: Founded:
Owner:Headquarters:

Summary

Author: Nick Albert Nick Albert

Hyper Sports comes from the L&L Europe Ltd portfolio, which is also responsible for Yako Casino, Yeti Bet and No Bonus Casino among others. As with all L&L brands, the primary focus of Hyper is on the casino, but its online sportsbook has ample to keep UK bettors happy including football acca boosts and a superb range of markets for 30+ sports. Hyper doesn't cater for horse racing enthusiasts though unfortunately. As one would expect from a casino-first site, there are hundreds of games from the top casino providers including Netent, IGT and Microgaming with new titles added daily.

Read full review

BetGrouse

  • Newly licensed UK bookie
  • Good number of payment methods
  • 24/7 support
  • Low value welcome offer
  • Basic sports betting offering
Welcome Offer
Bet £15 Get a £10 free bet
ClaimGo to website

New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

Website: betgrouse.comFounded: 2023
Owner: AG Communications LtdHeadquarters: Malta

Summary

Author: Nick Albert Nick Albert

Established in 2023, BetGrouse is one of the newest UK betting sites you will find. Its strengths are the wide range of payment methods and 30+ sports available to bet on. To improve, BetGrouse could consider improving its bet builder and adding more promotions. On the whole, BetGrouse is a solid option for UK bettors.

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VBet

  • Decent promotions for existing customers
  • Asian handicap bets
  • Extensive esports coverage
  • Site layout not the most intuitive
  • No corners markets
Welcome Offer
Guaranteed free bet up to £20
ClaimGo to website

Only available to new, verified customers residing in the UK. Place a first ever sports bet - multi-bets of at least 3 legs; min. £2 stake; min odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get 50% of your stake - on top of your winnings - as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply. 18+ Please gamble responsibly BeGambleAware.org

Website: vbet.co.ukFounded: 2003
Owner: Vivaro LtdHeadquarters: Malta
V Bet in play
V Bet Racing
V Bet Esports

Summary

Author: Ryan Ryan

VBet arrived in the UK market in 2017, a key milestone for an operator that started out in 2003 and has since expanded to offer online sports betting and casino products across Europe. It is a main B2C brand of major gaming technology and services provider, BetConstruct.

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BritainBet

  • Great payment methods selection
  • Thousands of markets open for betting
  • Decent variety of promotions
  • Horse racing options aren't great
  • No dedicated mobile apps
Welcome Offer
Bet £25 Get a £50 Free Bet
ClaimGo to website

New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.

Website: britainbet.comFounded: 2020
Owner: ProgressPlay LimitedHeadquarters: Malta

Summary

Author: Ryan Ryan

The name lacks a bit of creativity but I guess it does what it says on the tin: BritainBet is a solid online bookmaker for British bettors. This Progress Play-operated site launched in 2020 and is one for any UK punter to check out if they're looking for a no-frills betting site with thousands of markets for pre-match and in-play betting.

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Virgin Bet

  • Large selection of promotions
  • Bet builder for football
  • Impressive streaming offering
  • Not many payment options
  • Uninspiring white design
Welcome Offer
Bet £10 Get £20 in Free Bets
ClaimGo to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+

Website: virginbet.comFounded: 2019
Owner: Gamesys Group PlcHeadquarters: London
Virgin Bet home page
Virgin Bet live
Virgin Bet Casino UK

Summary

Author: Ben Smith Ben Smith

Launched initially as a mobile-only product in 2019, Virgin Bet is now a fully-functioning online betting site with an excellent offering on both desktop and mobile. SBTech have created a bespoke sportsbook for this site, and a wide range of pre-match and in-play markets are available across 30+ sports.

Read full review

New UK Betting Sites

The UK online betting market is pretty crowded, with a decent number of high-quality established players. That means newly launched UK bookies really need to offer something exceptional to grab a slice of the regular punter's pie.

Below, we’ve picked out some of the newest UK bookmakers that are genuinely worth checking out:

  1. BetMGM: Live in the UK since August 2023
  2. BetGrouse: Live in the UK since June 2023
  3. Pub Sports Live in the UK since January 2023
  4. Bzeebet: Live in the UK since January 2023

At MyBettingSites.com, we only recommend bookmakers that are fully licensed and regulated by the UK Gambling Commission. You can rest assured that any new betting site you find on MBS UK has been vetted and is safe for UK punters.

In addition to the shiny new sportsbooks above, there are betting sites that have launched in the past two to three years which may have escaped your attention.

Here's the best of them:

Best New Bookmakers in the UK

  • Rhino Bet: Established in 2021
  • talkSPORT BET: Established in 2022
  • Planet Sport Bet: Established in 2021
  • Fafabet: Established in 2021
  • BetMorph: Established in 2022
  • Highbet: Established in 2021
  • VegasLand Established in 2022
  • AK Bets: Established in 2021

Newest bookie recommendation

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

SportsBroker

New to mybettingsites.com
  • Pool betting - great alternative to fixed odds betting
  • 100% matched first deposit
  • Get rewarded for your team's performance
  • Limited payment options
  • SportsBroker takes 20% of winnings
Welcome Offer
100% Deposit Bonus up to £20
ClaimGo to website

*18+. For New Customers Only. Minimum deposit £10. Deposit will be matched with bonus funds. Minimum bet and payment method exclusions apply. Time limits and T&Cs apply. See full T&Cs below

Website: sportsbroker.comFounded: 2016
Owner: SportsBroker LimitedHeadquarters: York, England

Summary

Author: Nick Albert Nick Albert

SportsBroker is a UK-based bookmaker serving up a modern twist to pool betting. Alongside winning money alongside punters in the same pool who have backed the same team, you can earn money based on your team's statistical performance and your own knowledge. Based in York, SportsBroker are a shirt sponsor of Championship side, Huddersfield Town.

Read full review

Which betting sites are the best?

It's a question that divides opinion among UK punters. That's because we all like and value different aspects of betting websites.

You may be drawn to an online bookmaker for many reasons: because of the welcome offer, the fact it offers Apple Pay, or, the number of betting promotions. You may even favour a certain bookie because it sponsors your favourite team!

But it’s worth highlighting that certain betting sites are better suited to meet your needs than others. With this in mind, we’ve selected the best bookies for several categories:

Scroll down to learn why we've picked these betting sites as the best in 🇬🇧

Best Betting Site Welcome Offer: BetMGM

Customer benefits: Deposit and bet a tenner and you will pocket £60 in free bets, split into six £10 free bets. You get one for football, one for horse racing, one for a bet builder and an acca free bet. Best of all, there are no wagering requirements to worry about.

Considerations: None about the offer - it offers new customers cracking value. The sportsbook could have more existing customer promotions and a wider range of payment methods, however. But we expect these parts of the betting site to improve as the brand grows in the UK.

Our verdict: The welcome bonus offers punters terrific value. Not only do you quadruple your deposit but the variety of free bets is great. The best part of the offer is how transparent and easy to claim it is. It is still early days for BetMGM in the UK and there are still some issues for them to iron out. Nonetheless, it’s an impressive debut for the popular American brand.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £40 in Bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

Full T&Cs apply. New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

Best Betting Site for Promotions: Sky Bet

Customer benefits: From daily boosts for the football and extra places for the racing to early payout offers and the new Acca Freeze promo, it is no exaggeration to say Sky Bet is jam-packed with promotions. And that's without mentioning the Sky Bet club which existing customers can join and claim exclusive offers and rewards including free bets and free spins.

Considerations: We have very few groans about Sky Bet - it is easily one of the UK’s most complete sports betting sites. But if we were pressed, it would be good to see live streaming for more sports.

Our verdict: Sky Bet has it all: market variety, a great interface and first-class features. But there’s no doubt in our head that the quantity and quality of betting promotions play a big part in the popularity of Sky Bet’s among UK punters.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Get £30 in Free Bets when you place any bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG

Best Betting Site for Football: Bet365

Customer benefits: The huge football coverage, excellent live streaming service and comprehensive bet builder are just three reasons why UK punters betting on football flock to Bet365. Oh, and as the pioneers of in-play football betting, having a flutter on the live action doesn’t get any better than Bet365 (as confirmed by Ray Winstone of course)!

Considerations: The site is seamless and has a superb user interface. However, it will never win an award for being the most aesthetically pleasing betting website with the spreadsheet-like vibe it has going on. Or maybe it’s a question of taste?

Our verdict: Despite the continued rollout of new football betting sites, Bet365 remains the GOAT in our eyes and no doubt the eyes of many UK punters betting on football. The comprehensive nature of the site, which has always had football at its core, is a joy to use.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/5 (1.20)

ClaimGo to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

Best Betting Site for Horse Racing: Ladbrokes

Customer benefits: Ladbrokes has been synonymous with racing since being founded in 1886 and it remains a go-to bookie for racing enthusiasts today. Free bets, extra race places and odds boosts are a regular fixture. Punters can take the early price from 8am on a race day with Ladbrokes’ Best Odds Guaranteed and live stream every UK & Irish race too. Racing heaven!

Considerations: The strong focus on racing and football at Ladbrokes means betting on smaller, niche sports isn’t as good.

Our verdict: Racing Post previews and tips on racecards and live commentary - along with the benefits mentioned - make this British betting institution perfect for betting on horses.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £5 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

Best Betting Site for Rugby: Betfred

Customer benefits: As the principal sponsor of the Super League, Betfred is already a name rugby enthusiasts will know well. But that's not the only reason we’ve singled out Betfred for special praise. Its selection of rugby betting markets is excellent with handicaps, points totals and player try scorers offered in-depth. You can convert plenty of odds boosts, pick up heaps of egg-shaped free bet offers and bag a banging sign-up offer too.

Considerations: Betfred has a lot going for it. But the website does feel a bit outdated. The sample goes for the betting app so if you bet a lot on your phone, Betfred might not be for you.

Our verdict: Betfred is one of the most recognisable UK betting companies. The Northern bookie excels in football, horse racing and, as we’ve highlighted, rugby. But you could choose any sport in truth and Betfred will more than meet your expectations.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £50 in Bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

Best Betting Site for Odds Boosts: Kwiff

Customer benefits: Being “Kwiffed” is one of the huge perks at Kwiff. And no, that doesn’t translate to some fancy new haircut. Instead, you receive supercharged (enhanced) odds for any bet, any size, at any time of day. Bets are randomly selected by Kwiff’s algorithm with lucky customers instantly notified if and how much their odds have been boosted. The surprises aren’t limited to odds. Free bets are also handed out unexpectedly, which I can confirm is a thing having received one myself.

Considerations: If you’re not one for surprises, Kwiff might not be for you, naturally. And it’s worth pointing out that Kwiff won’t win many awards for special features or live streaming either.

Our verdict: Kwiff is a bold, unique betting site which has grown to become one of the UK’s most popular since being founded in 2015. Its early days as a mobile-only sportsbook mean Kwiff.com offers a straightforward and aesthetically pleasing interface punters love to return to. And the fact that you can be ‘Kwiffed’ at any time, adds that extra bit of spice to regular bets.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get a £30 Surprise Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

Best Betting Site for Bet Builders: BetVictor

Customer benefits: With BetVictor's bet builder punters have the freedom to nail down precisely the bet they want. Offered across a range of sports including football, NBA, NFL and snooker, the bet builder allows you can create your own bet, choose from a load of pre-built options and even edit pre-made bets. Combining bet builder bets between different sports is also possible. And if you still haven’t found that perfect combination, users can tweet #PriceItUp to BetVictor and request a price.

Considerations: Its catalogue of live streams isn’t as good as other UK bookies so if live streaming is important to you, we suggest finding another betting site.

Our verdict: A quality betting site with first-class features, fast withdrawals and terrific promotions is fully deserving of its place among the UK’s top bookmakers.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

Best Betting Site for Live Betting: LiveScore Bet

Customer benefits: If, like us, live streaming is a bit part of your live betting experience, then look no further than LiveScore Bet. Only a handful of UK betting companies can lay on a lengthy list of live feeds. However, it’s one of LiveScore Bet’s biggest strengths. Punters can expect a comprehensive schedule with football (including La Liga, Serie A & Bundesliga), tennis, cricket, basketball, snooker and racing available to watch providing your account is topped up.

Considerations: Payment methods at LiveScore Bet are limited to PayPal and debit cards. A couple more options would be welcome.

Our verdict: LiveScore hasn’t just relied on existing strong brand recognition to become one of the UK’s most popular bookies. In addition to live streaming, markets for player props and football stats are as good as we’ve seen anywhere and there are plenty of betting promotions for UK bettors to get their teeth stuck into.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

Best Betting Site for Spread Betting: Spreadex

Customer benefits: Spread betting offers an exciting alternative to traditional fixed odds wagering. Here, you don’t bet on the outcome of an event but instead, predict what will happen in a specific market, for example, the number of goals in a football match. The spread is made up of predictions that you can choose to buy if you think the outcome of the spread will be higher, or, sell if you think it will be lower. The more right you are, the more you can win.

Considerations: And the more you are wrong, the more you can lose! As is the case on every UK betting site recommended by mybettingsites.com, Spreadex has safe gambling tools to limit losses. But take care if you are new to this type of gambling.

Our verdict: Spreadex offers something completely different to the rest of the market and still has fixed odds betting, catering to UK punters of all needs.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.

Best Betting Site for Online Casino: 32Red

Customer benefits: 32Red is one of the best casino sites in the business. The Kindred-owned brand boasts a brilliant batch of games including popular slots from Games Global and Relax Gaming, along with 40+ Slingo games based on TV shows such as Britain’s Got Talent and Deal or No Deal. The number of existing customer promotions is a further reason for the popularity of this site, which caters to all punters with a very tidy sportsbook.

Considerations: Quality over quantity is very much the approach at 32Red. Other online casinos will have a larger pool of games, although I’d argue sometimes less is more! The 50x turnover attached to the welcome bonus is quite high, it must also be said.

Our verdict: Whether it’s for the quality of the games, promotions, or, its TV/ radio commercials featuring comedian, Keith Lemon, 32red is a highly memorable casino brand worthy of its top-notch reputation.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

150% Bonus up to £150
+ 25 Free Spins

Turnover: 50x bonus amount

Lowest odds:

ClaimGo to website

18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms.

How we review betting sites

Our bookmaker reviews come with a rating out of ten. To get this score, we analyse the strengths and weaknesses of each bookmaker across six key categories.

We then take the average score from each category to get an overall rating which is displayed at the top of and throughout a review page - you can read more about how we review betting sites here.

Here are the main categories we focus on:

Licensing

The top betting sites are fully licensed and regulated by the UK Gambling Commission and we give extra credit to those who have stood the test of time over many years.

Great reputations aren't achieved overnight - a professional and quality service over a sustained period is a necessity, and UK bettors have plenty of bookies to choose from on that front.

Payment Methods

Given how quickly and widespread the adoption of different payment methods has been in the UK, online bookies must offer a good selection of options. You’ll see that the bookies we rate highest more often than not provide great payment flexibility.

Design & User Experience

There’s nothing more frustrating than trying to use a website with poorly thought out menus, jarring colour schemes and just all round irritating features. It’s not really something you can quantify in the same way as some of the other factors in this list but it’s of equal importance.

Basically, do you like the site? Is it easy to use? Can you navigate quickly to the areas you want to visit? Are the gestures on mobile intuitive? Is the colour scheme nice? You get the point.

Betting Site Features

When all the top bookies are offering similar odds on the same markets and events, special features like live streaming, cash out, bet builders, statistics and blogs are often what set them apart.

Betting Variety

Yeah, we all love Premier League and football in general but what if it’s one of those boring international break weeks? Or even worse for footy punters, what if it’s a summer without a major tournament!! There’s always horse racing. But some people in the UK don’t like football or horse racing (that’s fine too).

Point is, a strong selection of markets on other popular sports like tennis, cricket, golf and US sports at a minimum is critical.

Mobile Experience

A Gambling Commission survey from 2020 confirmed that the majority of online bettors in the UK wager use their mobile phones. That means online betting operators are missing a trick if they aren’t ponying up to develop genuinely good dedicated apps or mobile sites.

Most of the big brands in the UK now offer decent mobile versions of their platforms, but there are still some clunky apps out there.

Customer Support

When we research and write bookmaker reviews, we always make sure to check out customer support. In our view, real agents (like, actual humans) on live chat is the quickest and most convenient support experience. Plenty of bookies now have this service available 24/7.

Who are the Betting Site Experts at MBS UK?

Mybettingsites.com is run by Nick and Del.

Both have a wealth of experience and knowledge of UK betting sites and are well-placed to explain the intricacies of betting sites having previously worked for bookmakers themselves.

You can read more about the guys behind the reviews below, or, you can find out more about mybettingsites.com here.

Nick is responsible for the bulk of the content on the site, giving our visitors the best recommendations and ensuring our bookmaker reviews are accurate and up-to-date.

Having tested 250+ betting sites in his time working within iGaming, Nick has a keen eye for detail and can quickly separate the wheat from the chaff.

Del is Nick's right-hand man and a regular contributor to MBS UK, when he's not busy writing content for our sister site, BookiesBonuses.com that is.

Del's all-round knowledge of sports betting is second to none, as you will know/find out from reading one of his in-depth bookmaker reviews.

The most popular questions about UK betting sites

What are the top 10 UK bookies?

Our betting site experts rate these bookmakers as the best options for UK punters:

Top 10 UK Betting Sites

  1. Bet365
  2. Sky Bet
  3. Betfred
  4. Betway
  5. William Hill
  6. LiveScore Bet
  7. BoyleSports
  8. Ladbrokes
  9. Coral
  10. Unibet

Full list of best UK betting sites →

Which bookie has the best sign up offer?

There are loads of different sign up offers available, each with slightly different requirements, terms and conditions. Your best bet (pardon the pun) is to check out the list of top betting site sign up offers at My Betting Sites: On that list and in our in-depth bookmaker reviews you’ll find all the information you need.

What payment methods do UK online bookmakers accept?

Online bookies have cottoned on to the fact that punters want deposits and withdrawals to be convenient and quick. Payment methods commonly offered by UK online bookies include:

  • Visa/Mastercard
  • Apple Pay
  • Google Pay
  • PayPal
  • Skrill
  • Neteller
  • paysafecard
  • Bank Wire
  • Cheque

Are UK online gambling sites safe?

With online betting, as with any online product, it’s good to do some due diligence before you go ahead and spend your hard earned money. At My Betting Sites, we only review bookies and their offers if they are properly licensed to operate in the relevant jurisdiction. The key thing in the UK, for example, is to make sure your bookie is licensed by the Gambling Commission.