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Best UK Betting Sites

Top 20+ UK online bookmakers | New & established bookies | Tested by experts

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £30 Get a £5 free bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g5’ and make a minimum deposit of £30. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply.

2

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 4/5 (1.80)

ClaimGo to website

Full T&Cs Apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. BeGambleAware.org

3

Bet £10 Get a £30 Surprise Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

4

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.

5

Bet £10 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

6

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

Full T&Cs apply.New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

7

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/5 (1.20)

ClaimGo to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

8

Bet £10 Get £30 in Free bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

9

Get a £10 Free Bet

Turnover: No requirements

Lowest odds: 3/4 (1.75)

ClaimGo to website

New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply

10

100% up to £111
+ 100 free spins on Book of the Dead

Turnover: 60x bonus amount

Lowest odds:

ClaimGo to website

New players only | No restrictions while playing with cash | Min. refund bonus is £10 | Wagering on bonus is 60x | Bonus based on 1st deposit lost | Max bet with bonus is £5 | Skrill and Neteller excluded |

11

Bet £10 Get a £15 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

12

Bet £10 Get £40 in bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

13

Bet £15 Get a £10 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

14

Bet £10 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+

15

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.

16

Bet £15 Get a £10 free bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

17

Get £30 in Free Bets when you place any bet

Turnover: No requirements

Lowest odds: 1/1 (2.0)

ClaimGo to website

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ONLY REDEEMABLE ON FOOTBALL. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY.

18

Bet £5 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

19

Bet £10 Get a £20 Acca Bonus

Turnover: No requirements

Lowest odds: 2/1 (3.0)

ClaimGo to website

Deposit and place a £10 cash bet on a double or a treble or accumulated odds of 2/1 or greater and get a £20 sports bonus (no wagering requirements) to use on Accas. Applies to first cash bet only. Bonus credited to use on multiples (min. 4 selections, min odds per selection 1.5)

20

Bet £10 Get a £20 Free Bet
+ a £10 Casino Bonus

Turnover: No requirements

Lowest odds: 2.0 (1/1)

ClaimGo to website

New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs apply

21

Bet £5 Get a £20 Free Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

22

150% Bonus up to £150
+ 25 Free Spins

Turnover: 50x bonus amount

Lowest odds:

ClaimGo to website

18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms.

23

Bet £10 Get Double the Odds
Any sport. Any bet. Any odds.

Turnover: No requirements

Lowest odds:

ClaimGo to website

New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

24

Bet £10 Get a £10 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.0)

ClaimGo to website

This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply

25

£40 Money Back
+ £10 casino bonus

Turnover: 3x bonus amount

Lowest odds: 2/5 (1.40)

ClaimGo to website

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

26

100% up to £100 Casino Bonus
+ up to 50% acca boost on football

Turnover: No requirements

Lowest odds:

ClaimGo to website

New UK players only | Max bonus £100 | Min deposit £10 | No max cash out | Wagering is 45x | Maximum bet while paying with bonus is £5 | Eligibility restricted for suspected abuse | Skrill, Neteller deposits excluded | Full T&Cs apply.

27

Up to £50 Free Bet
+ £20 Casino Bonus

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

New customer only, Get a Free Bet up to £50 base on 50% of your first days losses plus £20 Casino Bonus! UK 18+ T&C’s Apply.

28

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

For verified UK clients only. The qualifying bet should start at £10 and have 1.5 or greater odds. Following the qualifying bet, you will receive 4 free bets that can be used one after another. Each free bet lasts for 7 days. Single bet only. Pre-Match or Live. No Cash-Out. Max payout – £500. Full T&Cs apply.

29

Bet £10 Get £30

Turnover: 1x bonus amount

Lowest odds: 1/2 (1.50)

ClaimGo to website

New players only. Minimum £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, minimum odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £/$/€200. Valid for 7 days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

30

Bet £10 Get £10

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

What's new on MBS UK

November 2023

New bookies: BetMGM, BetGrouse and Hyper Sports are three newcomers to the UK betting scene. BetMorph, CopyBet are also recent additions to our UK betting sites list, while Fun Sports is our newest sportsbook recommendation.

I'm a Celebrity: At MBS UK we mostly talk about betting sites in relation to sports, but we can't help ourselves when it comes to popular TV reality shows and events. One of our absolute faves, I'm a Celeb, gets underway soon and is set to stir up a lot of interest. Here's our guide to betting on I'm a Celebrity.

New betting site welcome offers: Midnite (Bet £10 Get £20 + 40 free spins), Luckland (Bet £10 Get £20) and MrRex (Bet £10 Get £30) have updated their offers. View the latest top UK betting site welcome offers.

Withdrawal times: We know that this is a key factor for UK punters choosing a betting site. Having already dug into how long it takes to withdraw at Bet365, BetVictor and Betfred, we recently looked into BetMGM Withdrawal Times.

Top 20 betting sites UK (pros & cons)

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

Rhino Bet

Best new bookie
  • Great selection of football markets
  • Android & iOS apps
  • BOG on UK & Irish racing (from 10am)
  • No e-wallet deposits/withdrawals
  • Hard to find promos on mobile
Welcome Offer
Bet £30 Get a £5 free bet
ClaimGo to website

UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g5’ and make a minimum deposit of £30. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply.

Website: rhino.betFounded: 2021
Owner: Playbook Gaming LtdHeadquarters: London

Summary

Author: Ryan Ryan

About Rhino.Bet

🦏 Owned by London-based casino network company, Playbook Gaming Ltd

🦏 Licensed and regulated by the UK Gambling Commission

🦏 Top football bet builder

🦏 User-friendly and simple platform owing to streamlined sports selection

🦏 Plenty of price boosts for football, racing, golf & more

Read full review

BetUK

  • Big bonus offer
  • Loads of in-play markets covered
  • Dedicated mobile apps
  • 24/7 live chat support
  • Limited live streaming
  • Payment options could be better
  • Not the most exciting site design
Welcome Offer
Bet £10 Get £30 in Free Bets
ClaimGo to website

Full T&Cs Apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. BeGambleAware.org

Website: www.betuk.comFounded: 2018
Owner: LeoVegas Gaming PLCHeadquarters: Malta

Summary

Author: Ryan Ryan

BetUK might just be the best new(ish) betting site on the market. The sign up offer is generous and you can take advantage of great existing customer offers (like the Bet UK Acca Club, for example) once you're in, too.

BetUK sign up offer (how to claim)
BetUK promotions
BetUK football
BetUK horse racing
BetUK app
BetUK payment methods
BetUK support
BetUK casino

Read full review

Kwiff

  • Supercharged odds boosts
  • Great dedicated mobile apps
  • Generous sign up offer
  • Existing customer promotions
  • Limited payment options
  • No live streaming
Welcome Offer
Bet £10 Get a £30 Surprise Bet
ClaimGo to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

Website: www.kwiff.comFounded: 2015
Owner: Eaton Gate Gaming LimitedHeadquarters: London
Kwiff home page
Kwiff In Play Football
Kwiff Casino

Summary

Author: Ryan Ryan

Despite being a relative newcomer, Kwiff is already quite a recognisable brand in the UK market thanks to several quirky advertising campaigns over recent years. Kwiff offers some of the biggest odds boosts you can find anywhere and it’s comprehensive coverage of sports markets means there’s something for everyone here.

Read full review

BetVictor

  • Bet Builder for NBA and football
  • Variety of offers and promotions
  • Fantastic features for horse racing
  • Can be difficult to navigate
  • Limited live streaming offering
Welcome Offer
Bet £10 Get £40 in Free Bets
ClaimGo to website

18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.

Website: betvictor.comFounded: 1946
Owner: Betvictor LtdHeadquarters: Gibraltar

Summary

Author: Ben Smith Ben Smith

BetVictor has been around since 1946 and has stood the test of time as the industry has shifted towards online gambling. The BetVictor betting site has a unique and classy design and offers the UK punter plenty of valuable features such as bet builders on football and NBA, plus the horse racing Betfinder.

Read full review

LiveScore Bet

  • Huge range of markets
  • Great UX on desktop & mobile
  • Live streaming
  • More payment options would be nice
Welcome Offer
Bet £10 Get £20 in Free Bets
ClaimGo to website

New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

Website: www.livescorebet.comFounded: 2020
Owner: LiveScore GroupHeadquarters: Gibraltar

Summary

Author: Ryan Ryan

LiveScore has long been a go-to site for a decent chunk of British sports fans looking for real-time sports updates. In 2020, LiveScore has branched out into the online betting space and, in our view, has done a jolly good job: A decent sign up offer, plenty of live streaming, a tight UX and loads of markets - what's not to like?!

Read full review

BetMGM

  • Renowned US gambling brand
  • Get £40 in free bets upon sign up
  • Instant withdrawals
  • Horse racing offering could be better
  • Wider variety of payment methods would be nice
Welcome Offer
Bet £10 Get £40 in Free Bets
ClaimGo to website

Full T&Cs apply.New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

Website: betmgm.co.ukFounded: 2018
Owner: MGM Resorts InternationalHeadquarters: Nevada

Summary

Author: Nick Albert Nick Albert

One of the biggest US sports betting brands, BetMGM, has landed in the UK! But how good is its sportsbook and casino? I've gone over betmgm.co.uk with a fine tooth comb to show you what it offers the UK punter.

Table of contents:

BetMGM sign up offer

BetMGM promotions

BetMGM sportsbook

BetMGM features

BetMGM user experience

BetMGM payments

BetMGM casino

BetMGM verdict

Read full review

Bet365

  • Best live betting in the business
  • Bet Builder for football, tennis, and basketball
  • Biggest range of odds from worldwide events
  • Not the best looking product
  • Might limit winning players
Welcome Offer
Bet £10 Get £30 in Free Bets
ClaimGo to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

Website: bet365.comFounded: 2001
Owner: Hillside (New Media) LtdHeadquarters: Stoke-on-Trent

Summary

Author: Ryan Ryan

Bet365 is the most popular betting site in the world, and there are good reasons for it. The selection of odds, combined with a great in-play betting and other promotional features makes Bet365 online sports betting very hard to beat.

Read full review

Parimatch

  • Excellent welcome offer for sports and casino
  • Selection of existing customer promotions
  • Partnered with high-profile sports teams
  • Not the biggest live streaming selection
  • Could be easier to navigate
Welcome Offer
Bet £10 Get £30 in Free bets
ClaimGo to website

18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

Website: parimatch.co.ukFounded: 1994
Owner: Pari-match LLCHeadquarters: Cyprus
Parimatch sports betting
Parimatch live betting
Parimatch casino

Summary

Author: Ben Smith Ben Smith

Parimatch is a Cyprus-based bookmaker and is one of the most popular betting sites in the CIS region. On October 1st, 2020, they launched in the UK, having partnered with English Premier League clubs Everton and Leicester City. The Parimatch site features a wide range of sports betting markets as well as a top Esports offering.

Read full review

Betway

  • Great selection of markets
  • User-friendly interface
  • First-class esports offering
  • Dedicated iphone and android apps
  • No Asian Handicap on offer
  • Not a top live streaming service
Welcome Offer
Get a £10 Free Bet
ClaimGo to website

New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply

Website: betway.comFounded: 2006
Owner: BetwayHeadquarters: Malta
Betway home
Betway in play football
Betway casino home

Summary

Author: Ryan Ryan

Betway has long been one of the most prominent UK online betting sites, and a great choice for many players worldwide. Among its biggest pros are a great supply of odds, user-friendly interface and a first-class esports offering.

Read full review

Yeti Bet

  • Easy-to-use bet builder
  • Plenty of corners markets
  • Now accepting PayPal
  • Horse racing a big miss
  • Lacking promotions
Welcome Offer
100% up to £111
+ 100 free spins on Book of the Dead
ClaimGo to website

New players only | No restrictions while playing with cash | Min. refund bonus is £10 | Wagering on bonus is 60x | Bonus based on 1st deposit lost | Max bet with bonus is £5 | Skrill and Neteller excluded |

Website: yeticasino.comFounded: 2017
Owner: L&L Europe LtdHeadquarters: Malta

Summary

Author: Nick Albert Nick Albert

Highbet

  • Aspire-powered products
  • Good mobile optimisation
  • Cracking casino options
  • No dedicated mobile apps
  • No promotions
  • Untidy layout
Welcome Offer
Bet £10 Get a £15 Free Bet
ClaimGo to website

New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

Website: highbet.comFounded: 2021
Owner: Time Solutions LtdHeadquarters: Malta
Highbet Sportsbook Mobile
Highbet In Play Mobile
Highbet Casino Mobile

Summary

Author: Ryan Ryan

Highbet is another exciting new entry into the UK market. Its bright blue and yellow colour scheme certainly draws the eye and it looks excellent on mobile. As usual with Aspire Global-powered online sportsbooks and casinos, Highbet has pretty much all you need!

Read full review

Betfred

  • Daily price boosts
  • Range of payment methods
  • Highly reputable brand
  • Not the most modern design
  • Limited markets on niche sports
Welcome Offer
Bet £10 Get £40 in bonuses
ClaimGo to website

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

Website: betfred.comFounded: 1967
Owner: BetfredHeadquarters: Warrington
Betfred homepage
Betfred live betting
Betfred Casino

Summary

Author: Ben Smith Ben Smith

Pretty much every bettor in the UK has heard of Betfred. The Warrington-based bookie has been around since the 1960s and still has a presence on the high street while also operating an online betting site. The company is heavily involved in sponsoring lots of sporting events in the UK and around the world, and their global presence continues to grow.

Read full review

BetTarget

  • Aspire Global-powered bookie
  • Lots of payment options
  • Stacked casino and live casino
  • No dedicated mobile apps
Welcome Offer
Bet £15 Get a £10 Free Bet
ClaimGo to website

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

Website: bettarget.comFounded: 2021
Owner: ASG Technologies LtdHeadquarters: BVI, Malta
Bet Target Sports Betting Mobile
Bet Target In Play Mobile
Bet Target Casino Mobile

Summary

Author: Ryan Ryan

BetTarget is another quality-looking sportsbook from the Aspire Global stable of online gambling products. There's plenty more beyond simple good looks, too: BetTarget has thousands of sports markets open for betting at any given moment and a first-rate casino and live casino offering to boot.

Read full review

Virgin Bet

  • Large selection of promotions
  • Bet builder for football
  • Impressive streaming offering
  • Not many payment options
  • Uninspiring white design
Welcome Offer
Bet £10 Get £20 in Free Bets
ClaimGo to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+

Website: virginbet.comFounded: 2019
Owner: Gamesys Group PlcHeadquarters: London
Virgin Bet home page
Virgin Bet live
Virgin Bet Casino UK

Summary

Author: Ben Smith Ben Smith

Launched initially as a mobile-only product in 2019, Virgin Bet is now a fully-functioning online betting site with an excellent offering on both desktop and mobile. SBTech have created a bespoke sportsbook for this site, and a wide range of pre-match and in-play markets are available across 30+ sports.

Read full review

Spreadex

  • Award-winning spread betting service
  • Bet builder tool
  • Excellent mobile app
  • No PayPal deposits
  • Not suitable for betting beginners
Welcome Offer
Bet £10 Get £40 in Free Bets
ClaimGo to website

Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.

Website: spreadex.comFounded: 1999
Owner: Spreadex LtdHeadquarters: St Albans, UK
Spreadex homepage
Spreadex live betting
Spreadex Casino

Summary

Author: Ben Smith Ben Smith

Spreadex is a betting and trading site that allows users to bet on sports as well as buying and selling financial assets. Spreadex differs from other online sportsbooks in that it offers spread betting as well as standard fixed odds. There is also a Spreadex Casino which features a wide range of games.

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BetGrouse

  • Newly licensed UK bookie
  • Good number of payment methods
  • 24/7 support
  • Low value welcome offer
  • Basic sports betting offering
Welcome Offer
Bet £15 Get a £10 free bet
ClaimGo to website

New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

Website: betgrouse.comFounded: 2023
Owner: AG Communications LtdHeadquarters: Malta

Summary

Author: Nick Albert Nick Albert

Sky Bet

  • Easy to claim free bet sign up offer
  • Sky Bet Club (& no expiry free bets)
  • Superb betting apps
  • No longer accepting PayPal
  • No asian handicaps
Welcome Offer
Get £30 in Free Bets when you place any bet
ClaimGo to website

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ONLY REDEEMABLE ON FOOTBALL. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY.

Website: skybet.comFounded: 2000
Owner: Flutter Entertainment PlcHeadquarters: Leeds, UK

Summary

Author: Ryan Ryan

Sky Bet is among the elite UK betting sites. Its website and app are smooth and seamless, new customers are well taken care of and existing punters more so with an array of promotions and a knockout loyalty program. Sky Bet also has terrific live streaming options, an excellent bet builder and its Group Bets feature makes it easier than ever before to place bets with your mates.

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Ladbrokes

  • Low min. deposit for sign up bonus
  • Price boosts across multiple sports
  • Best bookie for football accas
  • Decent range of free-to-play games
  • Cash out settlements offered could be higher
  • Limited markets for some niche events
Welcome Offer
Bet £5 Get £20 in Free Bets
ClaimGo to website

18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

Website: ladbrokes.comFounded: 1886
Owner: EntainHeadquarters: London

Summary

Author: Ryan Ryan

Punters can grab good value prices at Ladbrokes with boosted odds available across a range of markets. There are plenty of promotions for new and existing customers - including a free bets sign up offer that requires an initial deposit of just £5.

Ladbrokes sign up offer (how to claim)
Ladbrokes promotions
Ladbrokes football
Ladbrokes horse racing
Ladbrokes app
Ladbrokes payment methods
Ladbrokes casino

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The Pools

  • FSB-powered sportsbook
  • Regular price boosts
  • Free-to-play games
  • Great app
  • No live streaming
  • Lacking payment methods
Welcome Offer
Bet £10 Get a £20 Acca Bonus
ClaimGo to website

Deposit and place a £10 cash bet on a double or a treble or accumulated odds of 2/1 or greater and get a £20 sports bonus (no wagering requirements) to use on Accas. Applies to first cash bet only. Bonus credited to use on multiples (min. 4 selections, min odds per selection 1.5)

Website: thepools.comFounded: 1923
Owner: The Football Pools LimitedHeadquarters: Liverpool, UK

Summary

Author: Ryan Ryan

An historic organisation that launched its pools betting product way back in 1923, The Pools has paid out over £3 billion to winners over the last century. The slick (and more recently launched) sports betting product and app show that The Pools is more than ready for the future.

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BoyleSports

  • Live streaming on racing & football
  • Dedicated Android & iOS apps
  • Excellent payment options
  • No football asian handicaps
  • Some promotions are shop-only
Welcome Offer
Bet £10 Get a £20 Free Bet
+ a £10 Casino Bonus
ClaimGo to website

New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs apply

Website: www.boylesports.comFounded: 1982
Owner: BoyleSportsHeadquarters: Dundalk (Ireland)
Boyle Sports Homepage Mobile
Boyle Sports In Play Mobile
Boyle Sports Casino Mobile

Summary

Author: Ryan Ryan

BoyleSports is a well-recognised brand for British punters, with over 340 betting shops throughout the UK and Ireland and a long history of big-value sponsorships across a range of sports. Live streaming on horse racing, football and more is one feature that marks BoyleSports out as a truly high-quality online operator.

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Best UK Betting Sites for every punter

You may be drawn to an online bookmaker because it's a name you’re familiar with, you like the ambassador or because it sponsors the club you support.

But it’s worth highlighting that certain betting sites are better suited to meet your needs than others. With this in mind, we’ve picked out our recommended bookies for whatever you’re looking for in a betting site.

Best Betting Site Welcome Offer: BetMGM

Customer benefits: Deposit and bet a tenner and you will pocket £40 in free bets, split into four £10 free bets. You get one for football, one for horse racing, one for a bet builder and an acca free bet. Best of all, there are no wagering requirements to worry about.

Considerations: None about the offer - it offers new customers cracking value. But the sportsbook could have more existing customer promotions and a wider range of payment methods. Being so new though we expect these improvements to be made eventually.

Our verdict: The welcome bonus offers punters terrific value. Not only do you quadruple your deposit but the variety of free bets is great. The best part of the offer is how transparent and easy to claim it is. It is still early days for BetMGM in the UK and there are still some issues for them to iron out. Nonetheless, it’s an impressive debut for the popular American brand.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

Full T&Cs apply.New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

Best Betting Site for Promotions: Sky Bet

Customer benefits: From daily boosts for the football and extra places for the racing to early payout offers and the new Acca Freeze promo, it is no exaggeration to say Sky Bet is jam-packed with promotions. And that's without mentioning the Sky Bet club which existing customers can join and claim exclusive offers and rewards including free bets and free spins.

Considerations: We have very few groans about Sky Bet - it is easily one of the UK’s most complete sports betting sites. But if we were pressed, it would be good to see live streaming for more sports.

Our verdict: Sky Bet has it all: market variety, a great interface and first-class features. But there’s no doubt in our head that the quantity and quality of betting promotions play a big part in the popularity of Sky Bet’s among UK punters.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Get £30 in Free Bets when you place any bet

Turnover: No requirements

Lowest odds: 1/1 (2.0)

ClaimGo to website

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ONLY REDEEMABLE ON FOOTBALL. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY.

Best Football Betting Site: Bet365

Customer benefits: The huge football coverage, excellent live streaming service and comprehensive bet builder are just three reasons why UK punters betting on football flock to Bet365. Oh, and as the pioneers of in-play football betting, having a flutter on the live action doesn’t get any better than Bet365 (as confirmed by Ray Winstone of course)!

Considerations: The site is seamless and has a superb user interface. However, it has never been the most aesthetically pleasing betting website with the spreadsheet-like vibe it has going on. Or maybe it’s a question of taste?

Our verdict: Despite the arrival of new football betting sites, Bet365 remains the GOAT in our eyes and no doubt the eyes of many football bettors in the UK. The comprehensive nature of the site, which has always had football at its core, is a joy to use.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/5 (1.20)

ClaimGo to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

Best Horse Racing Betting Site: Ladbrokes

Customer benefits: Ladbrokes has been synonymous with racing since being founded in 1886 and it remains a go-to bookie for racing enthusiasts today. Free bets, extra race places and odds boosts are a regular fixture. Punters can take the early price from 8am on a race day with Ladbrokes’ Best Odds Guaranteed and live stream every UK & Irish race too. Racing heaven!

Considerations: The strong focus on racing and football at Ladbrokes means betting on smaller, niche sports isn’t as good.

Our verdict: Racing Post previews and tips on racecards and live commentary - along with the benefits mentioned - make this British betting institution perfect for betting on horses.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £5 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

Best In-Play Betting site: LiveScore Bet

Customer benefits: If, like us, live streaming is a bit part of your live betting experience, then look no further than LiveScore Bet. Only a handful of UK betting companies can lay on a lengthy list of live feeds. However, it’s one of LiveScore Bet’s biggest strengths. Punters can expect a comprehensive schedule with football (including La Liga, Serie A & Bundesliga), tennis, cricket, basketball, snooker and racing available to watch providing your account is topped up.

Considerations: Payment methods at LiveScore Bet are limited to PayPal and debit cards. A couple more options would be welcome.

Our verdict: LiveScore hasn’t just relied on existing strong brand recognition to become one of the UK’s most popular bookies. In addition to live streaming, markets for player props and football stats are as good as we’ve seen anywhere and there are plenty of betting promotions for UK bettors to get their teeth stuck into.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

Best UK Betting Site for Bet Builders: BetVictor

Customer benefits: BetVictor gives punters the freedom to nail down precisely the bet they want. Its bet builder is offered across a range of sports including football, NBA, NFL and snooker. You can create your own bet, choose from a load of pre-built options and even edit the pre-made bets if you want. Combining bet builder bets between different sports is also possible. And if you still haven’t found that perfect combination, users can tweet #PriceItUp to BetVictor and request a price.

Considerations: Its catalogue of live streams isn’t as good as other UK bookies so if live streaming is important to you, we suggest finding another betting site.

Our verdict: A quality betting site with first-class features, fast withdrawals and terrific promotions is fully deserving of its place among the UK’s top bookmakers.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website

18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.

Best spread betting site: Spreadex

Customer benefits: Spread betting offers an exciting alternative to traditional fixed odds wagering. Here, you don’t bet on the outcome of an event but instead, predict what will happen in a specific market, for example, the number of goals in a football match. The spread is made up of predictions that you can choose to buy if you think the outcome of the spread will be higher, or, sell if you think it will be lower. The more right you are, the more you can win.

Considerations: And the more you are wrong, the more you can lose! As is the case on every UK betting site recommended by mybettingsites.com, Spreadex has safe gambling tools to limit losses. But take care if you are new to this type of gambling.

Our verdict: Spreadex offers something completely different to the rest of the market and still has fixed odds betting, catering to UK punters of all needs.

Rank Bonus Turnover Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.

New betting sites

The UK online betting market is pretty crowded, with a decent number of high-quality established players. That means new UK betting sites really need to offer something exceptional to grab a slice of the regular punter's pie.

Below, we’ve picked out some of the new sites that are genuinely worth checking out:

New bookies @ MyBettingSites.com

Most betting sites we class as 'new' on MBS UK are newly launched in the UK (like BetGrouse and BetMGM).

Other betting brands are fairly new having been established in the last couple of years.

And sometimes there are new betting sites that we've only just started to promote (CopyBet being a prime example), or, brands that have existed for a while but only obtained a UK licence recently.

Either way, at MyBettingsites.com, we only recommend bookmakers that are fully licensed and regulated by the Gambling Commission. You can rest assured that any new betting site you find on MBS UK is permitted to offer its service to UK punters and is deemed safe to use.

New Betting Sites UK

  1. BetMGM: Established in 2023
  2. Rhino Bet: Established in 2021
  3. Parimatch: Established in 2020
  4. LiveScore Bet: Established in 2020
  5. BetGrouse: Established in 2023
  6. Bzeebet: Established in 2023
  7. Fafabet: Established in 2021
  8. BetMorph: Established in 2022
  9. Highbet: Established in 2021
  10. VegasLand: Established in 2022

Brand new betting sites

Our rating:
  • New for 2023
  • Operated by Aspire Global Communications Casinos
  • Licensed by the UK Gambling Commission
Sport bonus:

Bet £15 Get a £10 free bet

New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

Our rating:
  • Established in 2023
  • US gambling behemoth
  • Partnered in the UK with LeoVegas
Sport bonus:

Bet £10 Get £40 in Free Bets

Full T&Cs apply.New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

Our rating:
  • New for 2023
  • Operated by Aspire Global Communications Casino
  • Licensed by the UK Gambling Commission
Sport bonus:

Bet £20 Get a £20 Free Bet

18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs apply.

How we review betting sites

Our bookmaker reviews come with a rating out of ten. To get this score, we analyse the strengths and weaknesses of each bookmaker across six key categories.

We then take the average score from each category to get an overall rating which is displayed at the top of and throughout a review.

Here are the categories we focus on:

  • Welcome offer
  • Betting variety
  • Mobile experience
  • Payment methods
  • Betting experience
  • Customer support

Who are the betting site experts at MBS UK?

  • Nick Albert has been a part of the MBS team for over 5 years and is responsible for the majority of the content on MBS UK. Nick uses his wealth of experience in the industry and strong attention to detail to bring MBS readers balanced and honest bookmaker reviews, as well as handy how-to and info articles.
  • Ben Smith is responsible for overseeing the MBS project, in the UK and the other MBS Geos. His knowledge of betting, bookmakers and sports is second to none and hugely valuable in the fast-moving and highly competitive UK market. Occasionally, you will find Ben pop up in reviews or throughout other areas of MBS UK to share his expert view.

    How to choose a betting site

    You can’t just go jumping into online betting sites with the same reckless abandon with which Granit Xhaka jumps into tackles - you’ll get stung and you’ll lose your money and it won’t be much fun.

    It’s important to know what to look out for when selecting an online bookie to wager your hard-earned cash at.

    Our in-depth bookmaker reviews discuss the pros and cons of each site at length.

    If you can’t be bothered to read one of those then the list of factors below should give you a good general idea of what to look for (and what to avoid) when picking a betting site:

    What to think about when choosing a bookmaker

    🔒 Security and Legitimacy

    The top betting sites are fully licensed and regulated, and we give extra credit to those who have stood the test of time over many years. Great reputations aren't achieved overnight - a professional and quality service over a sustained period is a necessity, and UK bettors have plenty of bookies to choose from on that front.

    📈 Odds

    I mean, this is what we’re all interested in ultimately isn’t it. What are the odds like? There are some well-known odds comparison tools that you can check out to give you a general idea of where different bookies stand in terms of offering value to punters via sharp prices, and we’ve also made sure that all of the reviews on My Betting Sites cover this important topic, too.

    Remember, the only way to win long-term in this game is to find value, so prices are especially important if that’s your aim.

    You shouldn't just settle for a rubbish price because you only have one online betting account and that's all your bookie is offering. Imagine only being able to use Gola footy boots for your Sunday league match when there were a nice pair of Adidas Predators sitting in the changing room ready for you to use. It's the same with bookies - there's no reason not to give yourselves more options.

    😎 Variety

    Yeah we all love premier league and football in general but what if it’s one of those boring international break weeks? Or even worse for footy punters, what if it’s a summer without a major tournament!! There’s always horse racing. But there are some people in the UK who don’t like football or horse racing (that’s fine too).

    Point is, a strong selection of markets on other popular sports like tennis, cricket, golf and US sports at a minimum is critical. Beyond that, it’s always fun to check out other sports you’ve never played or perhaps even heard of - you could unearth an unexpected betting edge!

    💡 Features

    The features you want in a betting site completely depend on your betting style. For example, there are plenty of punters who won’t even look twice at an online bookie if it doesn’t have live streaming of their preferred sport. Others may feel that a good cash out function (for example, one that offers fractional cash out) is far more important.

    When all the top bookies are offering similar odds on the same markets and events, special features like live streaming, cash out, enhanced odds, and acca insurance are often what set them apart.

    🤝 Payment Methods

    Most of us in the UK are well-used to seeing a variety of different payment methods on offer both online and offline. You can just waft your watch over the scanner at Waitrose to pay for your Laurent-Perrier, use PayPal to buy that bundle of 5 basic white trainer socks from ASOS, and then give your kid a £5 note (the one that didn’t work in the self-service till) for pocket money.

    Given how quickly and widespread the adoption of these different payment methods has been in the UK, it’s important that online bookies offer good selection methods. You’ll see that the bookies we rate highest more often than not provide great payments flexibility.

    👌 UX

    There’s nothing more frustrating than trying to use a website with poorly thought out menus, jarring colour schemes and just all round irritating features. It’s not really something you can quantify in the same way as some of the other factors in this list but it’s of equal importance.

    Basically, do you like the site? Is it easy to use? Can you navigate quickly to the areas you want to visit? Are the gestures on mobile intuitive? Is the colour scheme nice? You get the point. Negative responses to any of these types of questions equal an instant turn off for punters, and rightly so! Don’t put up with bad/lazy design.

    📱 Mobile

    I’m glued to my mobile for many more hours of the day than is probably healthy. I can’t help it. There’s news and banking and gaming and memes and music and maps and social media and… There’s also betting, obviously. A Gambling Commission survey from 2020 confirmed that the majority of online bettors in the UK wager using their mobile phones. That means online betting operators are missing a trick if they aren’t ponying up to develop genuinely good dedicated apps or mobile sites.

    Most of the big brands in the UK do now offer decent mobile versions of their platforms, but there are still some really clunky apps out there.

    💬 Support

    Literally any business hoping to retain customers should really be putting effort into its customer support functions. Online sports betting sites are no different and if there’s a query about sign up bonus terms or payout on a certain event, you should be able to rely on your chosen bookie to help you out, pronto.

    When we research and write bookmaker reviews for mybettingsites.com, we always make sure to check out customer support. In our view, real agents (like, actual humans) on live chat is the quickest and most convenient support experience. Plenty of bookies now have this service available 24/7.

    Here's a handy table comparing the scores of our top three ranked bookies across different categories:

    Best Online Bookies 2023

    Best Online Bookies 2023Rhino BetBetUKKwiff
    Bonus offer7/108/108/10
    Betting variety7/108/107/10
    Mobile experience8/108/109/10
    Payment Options6/107/106/10
    Support6/108/109/10
    Summary7/108/108/10

    Betting Offers and Promotions

    Two of the most important factors when selecting an online bookie to bet with are betting offers and betting promotions.

    Best Betting Sign Up Offers

    The sign up offer in particular is something to look out for. You’ll often find UK sports betting sites happy to give away things like:

    • Free bets
    • Cash back
    • Matched deposits
    • Risk-free bets
    If you use these deals right, you’re basically handing yourself the betting equivalent of a first-minute goal.

    A huge head start.

    Free Bets

    Free bets are the kings of all betting site offers. Bookies know that it’s absolutely mint to get a freebie once in a while, so loads of sites offer some form of free bet either as part of a sign up offer or an ongoing promotion that existing customers can take advantage of, too.

    When you break down these free bet offers and work out exactly how valuable each one is based on things like turnover and minimum odds requirements, a few stand out from the crowd. We’ve collated them into this helpful table:

    Top 6 Best Free Bet Offers

    18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

    1. Bet £30 Get a £5 free bet

      UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g5’ and make a minimum deposit of £30. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply.

    2. Bet £10 Get £30 in Free Bets

      Full T&Cs Apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. BeGambleAware.org

    3. Bet £10 Get a £30 Surprise Bet

      New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

    4. Bet £10 Get £40 in Free Bets

      18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.

    5. Bet £10 Get £20 in Free Bets

      New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

    6. Bet £10 Get £40 in Free Bets

      Full T&Cs apply.New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

    By the way, if you ever find a decent free bet offer which doesn’t require a deposit, pat yourself on the back because they’re exceedingly rare. To be honest, though, if you were ever going to find one, it would be here on My Betting Sites.

    Best Betting Promotions for Existing Customers

    How come Little Billy No-Mates gets a £20 free bet today when all I got for signing up last year was a £5 matched deposit?

    It’s not fair. The new customers always seem to get the better deals.

    Yup, there’s all levels of injustice in this world, and existing customers being excluded from the best deals really is up there as one of the things that irritates people the most.

    Thankfully, plenty of the top UK gambling sites that we’ve reviewed offer great promotions for regular punters.

    The following types of promotions are regularly pushed at the best online bookies (and some rubbish bookies, too):

    • Free bets
    • Deposit bonuses
    • Odds boosts
    • Early payout
    • Free-to-play predictors

    Best football betting sites

    Statistically speaking, most of you are here to look for the best football betting sites (football being the most popular sport to bet on by far in the UK). Maybe Ray Winstone’s been shouting at you just before kick off and you’re a bit scared but also curious to find out whether what he says about Bet365 is true. If so, you’ve come to the right place.

    A strong football offering is crucial for any self-respecting online bookie hoping to attract and retain UK punters.

    There are loads of great options, from big-name brands that have live streaming of matches involving teams you can’t even pronounce, to new upstarts who pump up their football product with tasty promotions.

    The good news for UK punters is that this competition keeps standards high and provides good value opportunities as any betting site that offers rip-off odds or half-baked in play options is soon found out. We reckon that the following are the best options for UK footy punters at the moment:

    Top Online UK Betting Sites for Football

    1. Betfair: Trade on the exchange
    2. Bet365: Huge number of markets
    3. Sky Bet: Lot of free bets
    4. Ladbrokes: Acca insurance
    5. Betway: Free bet club
    6. LiveScore Bet: Live streaming
    7. Kwiff: Supercharged odds boosts
    8. Coral: Great bet builder

    Best Football Betting Site: Editor’s Pick

    Ryan

    Ryan

    If Brian Cox worked for My Betting Sites and was in charge of this page, he'd probably write something along the lines of: "There are more football markets on Bet365 than there are stars in our universe".

    Brian Cox doesn't work for us and there are like, a billion trillion stars in the universe. Nevertheless, the footy options available at Bet365 are truly stellar.

    On number of matches and markets available alone, Bet365 blows most, if not all of the competition out of the water.

    And that's before we even touch on the fact that Bet365 consistently offers the best pre-match and in-play odds in the market.

    If you want to bet on football and you're not already doing it on Bet365, you're missing out.

    Best Horse Racing Betting Sites

    There’s something ultra-British about walking past a boozer in the middle of the day and seeing a few patrons quietly nursing a pint of ale while watching the racing. Often you’ll see a betting coupon or two on the table.

    But what if those same folk wanted to bet online? If they were to whip out a brand new iPhone 13 (other expensive smartphones are available), where would they turn to find the best horse racing betting sites? My Betting Sites is where they would (should!) turn.

    With races taking place all day every day across the globe, there are plenty of betting opportunities for punters, so sorting the wheat from the chaff is essential.

    Most UK bookies have excellent horse racing offerings given that the sport is firmly embedded in British culture (see paragraph above) - our betting experts say these online bookies are a length or two ahead of the field for horse racing:

    Top Horse Racing Betting Sites

    1. Ladbrokes: Multiple daily boosts
    2. Betfair: Great for traders
    3. Paddy Power: Various extra place races
    4. Bet365: Wide international selection
    5. BetVictor: Betfinder function
    6. Betway: Free 4 to Win game
    7. Coral: Free Racing Super Series game
    8. Parimatch: Lengthen the odds promo

    Best Bookies For Horse Racing

    18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

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    Horse Racing Bookmakers: Editor's Pick

    Ryan

    Ryan

    I don't bet on racing as much as I do on football, but when I do have a flutter on the horses it's almost always with Ladbrokes. There's something about the name and brand that just screams 'horse racing' to me. Yes, that's a pretty pathetically subjective explanation but this is Editor's Pick so I can do what I want.

    Luckily for you lot, my subjective nonsense is backed up by the cold hard facts: Ladbrokes has some of the best coverage around for UK & Irish racing, with live streaming, best odds guaranteed, and extra places on offer all over the shop.

    Build Your Own Racecard and Bet Filter features are great and the integrated Racing Post previews and form guides really are the icing on top of a very tasty horse racing cake. Offers for existing customers are available too, including free casino spins guaranteed if you bet on certain races.

    All the top bookmakers offer betting site promotions on big racing events like the Grand National, and Royal Ascot. Cheltenham betting offers in particular are some of the best deals you can find each year.

    Best Greyhound Betting Sites

    1. BetUK
    2. Parimatch
    3. LiveScore Bet
    4. BetTarget
    5. Fansbet
    6. Ladbrokes

    It may not be as popular as it once was, but greyhound racing remains a mainstay of the British sporting calendar and it remains a key sport for British punters.

    The usual suspects are among the top UK greyhound betting sites with plenty of markets available, live streaming at the touch of a button and enticing offers for new and returning customers.

    Find out more about the best greyhound betting sites in the UK by checking out our dedicated page below:

    Darts Betting Sites

    Things that really mean Christmas is coming in the UK:

    • The Coca Cola TV advert where Santa drives the truck
    • Awkward office parties
    • Pigs in blankets in the shops
    • Wide panned shot of a rowdy crowd in fancy dress at Ally Pally for the PDC World Darts Championships.
    Stand up! If you love the darts, stand up! If you love the darts…

    We love the darts at My Betting Sites and, fortunately for us, so do many of the UK’s top online bookies. And let me clarify - darts is not just for Christmas, it's quality entertainment all year round.

    There are all sorts of different bets you can take on both individual darts matches and on tournament outrights and, in our estimation, these are the best sites for you to have a punt on the arras:

    Betting on Darts: Best Bookies

    1. Bet365 - best for live streaming
    2. Coral - plenty of odds boosts
    3. Betfair - good for bet requests
    4. BetVictor - loads of markets
    5. William Hill - sponsors the PDC World Champs
    6. BoyleSports - classic darts bookie

    Best Site for Darts Betting - Editor’s Pick

    Ryan

    Ryan

    I've been to the darts a few times. I don't remember much (the PDC World Championship at Ally Pally is basically like British Oktoberfest with a dartboard).

    Betting on the arras its great fun - it's a fast-paced, stats heavy sport so there's plenty of opportunity to win big.

    I usually turn to Bet365 to place my darts bets.

    Why? Mostly, because it's got so much action available on live streaming, but also because invariably has the most markets and the best prices.

    UK based betting sites heading over background of union jack flag

    Want to bet British? The betting sites below all have headquarters or an office location (or both) in the UK.

    List of UK-based betting sites

    Betting site🇬🇧 UK HQ🇬🇧 UK office
    BetUK✔️
    Grosvenor Sports✔️✔️
    Betfred✔️✔️
    Kwiff✔️✔️
    Bet365✔️✔️
    Betway✔️
    Betfair✔️✔️
    LiveScore Bet✔️✔️
    Ladbrokes✔️✔️
    Unibet✔️✔️
    Fansbet✔️
    The Pools✔️✔️
    Coral✔️✔️
    Paddy Power✔️
    Spreadex✔️✔️
    SBK✔️✔️
    Bwin
    ✔️
    LeoVegas✔️
    Fitzdares✔️✔️
    William Hill✔️✔️
    Virgin Bet✔️
    32Red✔️
    BetGoodwin✔️✔️


    Check out our deep dive into the internet's best British based bookies if you want to find out more.

    Betting Site Payment Methods

    The availability of a range payment methods at betting sites should not be understated. These days, punters expect to be able to deposit and withdraw money quickly and with ease. Therefore, offering a good selection is payment options is key for customer retention.

    Bet365 Payment Methods

    The best sites, like Bet365, offer plenty of different payment methods.

    Payment methods typically offered by online betting sites in the UK include:

    • Visa/Mastercard
    • Apple Pay
    • G Pay
    • PayPal
    • Skrill
    • Neteller
    • paysafecard
    • Bank Wire
    • Cheque

    Betting Sites With PayPal

    PayPal is one of the most popular e-wallet payment methods, so we’ve chucked it in a section all by itself. According to My Betting Sites’ esteemed UK market doyens, these are the best UK betting sites with PayPal:

    Best Online UK Bookmakers with PayPal

      UK betting sites FAQs

      Which is the best betting site for UK punters?

      BetUK is the best betting site for UK punters. The following four bookies are also great options:

      • Betway
      • Grosvenor Sports
      • Rhino Bet
      • Spreadex

      Full list of best UK betting sites →

      Which bookie has the best sign up offer?

      There are loads of different sign up offers available, each with slightly different requirements, terms and conditions. Your best bet (pardon the pun) is to check out the list of top betting site sign up offers at My Betting Sites: On that list and in our in-depth bookmaker reviews you’ll find all the information you need.

      What payment methods do UK online bookmakers accept?

      Online bookies have cottoned on to the fact that punters want deposits and withdrawals to be convenient and quick. Payment methods commonly offered by UK online bookies include:

      • Visa/Mastercard
      • Apple Pay
      • G Pay
      • PayPal
      • Skrill
      • Neteller
      • paysafecard
      • Bank Wire
      • Cheque

      Are UK online gambling sites safe?

      With online betting, as with any online product, it’s good to do some due diligence before you go ahead and spend your hard earned money. At My Betting Sites, we only review bookies and their offers if they are properly licensed to operate in the relevant jurisdiction. The key thing in the UK, for example, is to make sure your bookie is licensed by the Gambling Commission.

      Which betting app is best?

      Bookmakers hoping to attract British bettors simply don’t get far nowadays unless they can offer a top-rate mobile app experience. That’s because most of you who bet online in the UK do so using your mobile devices. The My Betting Sites team reckons these betting apps are the best of the bunch:

      The UK's best betting sites - Summary

      Rhino Bet, BetUK and Kwiff are the best UK betting sites right now. We also like LiveScore Bet, BetMGM, bet365, Parimatch and Betway.

      Over the years, we have vetted almost all betting sites active on the UK market, from obvious scams, to really good brands. We hope the love we've put into this page and the rest of the site means that it's a useful resource for you to review and compare online bookies in the UK.

      (If the thousands of words of tips, offers, wisecracks and advice above are not enough, you could always take a look at our sister site, bookiesbonuses.com: Maybe it will have the golden nugget you're panning for🤠)