Welcome to MyBettingSites.com

Lean on the experience of our UK betting site experts to find the online bookmakers that suit your needs best. Get our honest opinion on the top UK bookies (warts and all) as we review, draw comparisons and break down the best options for UK punters. Bet on us to find you the right bookie!

The bookmaker experts, trusted by punters - read more about who we are

More choice than ever

We've undergone a big ol' makeover this summer with our new customisable lists creating a much smoother experience for every bettor.

Instead of picking bookies from one, plain list, it's possible to narrow down your options within the categories that matter most to you.

Just switch between the tabs below to browse bookies by their popularity, newness, the bonus they offer and their overall rating.

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Popular right now
Company Welcome Offer Established Best FeatureAction
#1
NRG Bet bonus
NRG Bet bonus
NRG Bet
3/5
Bet £20 Get a £10 Free Bet
Established
2024
Best Feature
Slots Club
Sign Up using the Promo Code b20g10 and make a minimum deposit of £20.Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement.
#2
Betfred bonus
Betfred bonus
Betfred
4/5
Bet £10 Get £50 in Free Bets
Established
2004
Best Feature
Double Delight & Hat-trick Heaven football promos
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
#3
Kwiff bonus
Kwiff bonus
Kwiff
4/5
Bet £10 Get a £30 Surprise Bet
Established
2015
Best Feature
Surprise bets & supercharged odds boosts
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly
#4
Bet365 bonus
Bet365 bonus
Bet365
5/5
Bet £10 Get £30 in Free Bets
Established
2001
Best Feature
UX design
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.
#5
Bet £10 Get £25 + £10 Casino bonus
Established
1982
Best Feature
Range of payment options
18+. New UK customers (Excluding NI) only. £35 in FREE Bets (FB) as £25 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. 18+. Applies to bets placed on 1 Goal Ahead market. Get paid out as a winner if your team takes the lead, even if they draw or lose. 90 mins only. Applies to Singles & Multiples. Account & payment restrictions apply. T&Cs apply.
#6
Bet £10 Get £20 in Free Bets
+ a £5 Free Bet Builder when you place a £5 bet builder
Established
2020
Best Feature
Huge number of live streaming options
New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. Click here for full T&Cs. †Place 1st cash bet builder on selected UEFA EURO 2024 matches. Min odds 2/1. Free Bet: use in 7 days on Bet Builder only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org. 18+
#7
BetMGM bonus
BetMGM bonus
BetMGM
4/5
Bet £10 Get £60 in Free Bets
Established
2023
Best Feature
Get up to 200% extra on your acca
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 1 x £10 horse racing, 2 x £10 Bet Builder, 2 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply.
#8
Betway bonus
Betway bonus
Betway
5/5
£30 Matched Free Bet
+ 100 Free Spins
Established
2006
Best Feature
Betway Free Bet Club
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.
#9
BetUK bonus
BetUK bonus
BetUK
4/5
Bet £10 Get £30 in Free Bets
Established
2012
Best Feature
New horse racing free game - Racing6
T&Cs apply. New cust only. 7 days to opt in by placing a £10 qualifying bet at 4/5 (1.8) odds or greater to receive 3x Free Bets: 1 x £10 Football Free Bet, 2 x £10 Free Bet Builder. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org. Acca Club: T&Cs Apply. Promo runs Mon 09:00 to Sun 23:59. Opt-in required. 50% profit boost on 7+ Acca selections. Max stake £20. Max winnings £1,000. Up to 5 boosts per customer per week. Exclusions apply.18+ BeGambleAware.org. BeGambleAware.org
#10
Betano bonus
Betano bonus
Betano
4/5
Get £30 in Free Bets when you bet £10
Established
2024
Best Feature
Seamless, intuitive design
18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get 3x£10 Free Bets for set markets (odds 2.0+) which expire in 5 days. Cards and Apple Pay payments only. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly
#11
Bet £5 Get £20 in Free Bets
Established
2000
Best Feature
Best free-to-play games
18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.
#12
Coral bonus
Coral bonus
Coral
5/5
Bet £5 Get a £20 Free Bet
Established
1926
Best Feature
Cracking bet builder
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
#13
Bet £10 Get £30 in Free Bets
Established
2000
Best Feature
Beginner friendly
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.
#14
CopyBet bonus
CopyBet bonus
CopyBet
4/5
Bet £10 Get £50 in Free Bets
Established
2016
Best Feature
Copy the bets of top tipsters
Full T&Cs apply. New UK customers only. The qualifying bet should be either a single or multiple bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. BeGambleAware.org.
#15
Sky Bet bonus
Sky Bet bonus
Sky Bet
4/5
Get £30 in Free Bets when you place any bet
Established
2000
Best Feature
Superb odds boosts
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG
#16
Unibet bonus
Unibet bonus
Unibet
5/5
Bet £20 On Racing
Get £40 In Free Bets
Established
1997
Best Feature
Tennis live streaming
Sig Terms: 18+. BeGambleAware.org. New GB customers only. Min £20 debit card deposit. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 free bets 7 days later. Valid for Horse Racing only. T&C’s apply.
#17
Bet £15 Get a £10 Free Bet
Established
2021
Best Feature
Wide range of markets
18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.
#18
MrRex bonus
MrRex bonus
MrRex
3/5
Bet £15 Get £30
Established
2021
Best Feature
Various cashback reward offers
New Players Only. Min £15 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply
#19
Bet442 bonus
Bet442 bonus
Bet442
3/5
Bet £20 Get £10
Established
2024
Best Feature
Brilliant list of football specials
18+. New customers only. Min deposit £20. Max One £10 Free Bet. Min turnover £20. Qualifying Bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with Min 4/5 (1.80) odds req. T&Cs apply.
#20
Bet £10 Get a £10 Free Bet
Established
2021
Best Feature
Streamlined list of sports to bet on
UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘march10’ and make a minimum deposit of £10. Place a minimum £10 bet on any selection with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply.
#21
Casumo bonus
Casumo bonus
Casumo
4/5
50% back as a Free Bet up to £25
Established
2012
Best Feature
Clean, straightforward design
18+ New customers only. Min stake £2. Min legs 3. Max win £1,000. Min odds 3.0. Max £25 back as a Free Bet on losing bets only. 7 days to use free bet at odds 2.0+. Full T and Cs apply. Play responsibly BeGambleAware.org T&Cs apply
#22
Bet £25 Get a £50 Free Bet
Established
2020
Best Feature
Loads of cashback offers
New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.
#23
Midnite bonus
Midnite bonus
Midnite
4/5
Bet £10 Get £20 in Free Bets
+ 50 Free Spins
Established
2019
Best Feature
eSports betting
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
#24
Bet £10 Get £40 in Free Bets
Established
2006
Best Feature
Spread betting
Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.
#25
Bet £10 Get £30 in Free Bets
Established
1994
Best Feature
In-play betting
18+ New customers only. Opt in, and bet £10 on football (odds 2.00+) within 7 days from registration. No cash out. Get 6x£5 football free bets for set markets, which expire after 7 days. Selected payment methods only. Click on the links for full T&Cs. begambleaware.org | Please gamble responsibly
#26
Get up to £40 in football free bets
Established
2022
Best Feature
'Lucky Dip' option
18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. begambleaware.org | Please gamble responsibly.
#27
100% up to £100 Casino Bonus
+ Football Acca Boost up to 50%
Established
2011
Best Feature
Various payment options
New UK players only | Max bonus £100 | Min deposit £10 | No max cash out | Wagering is 45x | Maximum bet while paying with bonus is £5 | Eligibility restricted for suspected abuse | Skrill, Neteller deposits excluded | Full T&Cs apply.
#28
Bet £50 Get £25 in Free Bets
+ 10 Free Spins
Established
2005
Best Feature
Unique sports bonuses
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
#29
VBet bonus
VBet bonus
VBet
4/5
Guaranteed free bet up to £20
Established
2017
Best Feature
'Golden Shot' free football predictor game
Only available to new, verified customers residing in the UK. Place a first ever sports bet - multi-bets of at least 3 legs; min. £2 stake; min odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get 50% of your stake - on top of your winnings - as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply. 18+ Please gamble responsibly BeGambleAware.org
#30
Bet £10 Get £40
Established
1999
Best Feature
Excellent user interface
18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Latest bookmaker updates
Nick Albert
Nick Albert - Betting Site Expert

Here is where you can keep up-to-date with the latest changes to bookie welcome offers, or, learn of any new site features we've come across:

Welcome offers

    • 03/07 - Betano has reverted back to Bet £10 Get £30
    • 19/06 - With the Euros hotting up, Betano is welcoming new punters with £40 in bonuses when they bet £15.
    • 18/06 - BetMGM has upped their welcome offer to Bet £10 Get £60 (previously bet 10 get 40)
    • 13/06 - Casumo has a new sportsbook offer: 50% back as a free bet up to £25
    • 12/06 - Virgin Bet offer a free £5 special bet when you bet £5 on any England special (on top of their Bet £10 get £20 deal)
    • 12/06 - LiveScore Bet has added a free £5 bet builder when you place a free £5 bet builder during the Euros (on top of their Bet £10 get £20 deal)
    • 05/06 - SportsBroker has changed its welcome offer to Bet £10 Get £10
    • 04/06 - New AK Bets offer: Up to £100 Winnings Boost on your First Acca
    • 30/05 - Mr Rex has a new sign-up offer: Bet £15 Get £30

    Features

    • Betfred has rolled out their new free-to-play daily game, BEAT FRED, based on the day's Euro 2024 matches.
    • BetUK has added a new free-to-play racing game, Racing 6
    • Midnite now offer horse racing and greyhounds
    • CopyBet has now added horse racing to its sportsbook

    Who Are We?

    MyBettingsites.com is an award-winning bookmaker comparison service available in eleven countries, across five continents.

    Be it in the UK, Australia, India, South Africa or the US, our local betting site specialists are on hand to help identify the most suitable sportsbooks for the specific needs of every punter.

    The My Betttingsites com UK team 2

    Nick (left) & Del (right) are our UK experts

    Despite supporting football clubs on different sides of London, Nick and Del share some common interests including Yorkshire Tea (other tea brands are available), Football Manager and sports betting.

    Both bring huge expertise and experience to MyBettingsites.com having previously worked in the betting industry and put their knowledge to good use across the site to help you find the bookmakers most suited to your needs.

    Why Trust Us?

    • Honest opinion - We’re not here to pull the wool over your eyes. If we feel there’s a certain part of a bookmaker that isn’t quite up to standard, we make sure you know about it.
    • Daily updates - We work every day to ensure our site is up-to-date to give you the most accurate information available.
    • Tailored lists for current events & trends - We regularly adjust our lists to show the best options for major sports events and tournaments, as well as the offers & features popular with punters.
    • We’re serious about what we do - We follow a clear methodology to produce high-quality reviews and comparisons for our visitors.
    • We’re known worldwide - We’re not just a big deal in the UK. Our story may have started here but we've grown internationally since 2019, launching in several English-speaking territories including Australia, South Africa and the US.
    • Relationships with sports teams - Our partnerships with professional clubs within football & cricket demonstrate our passion for sport and show we’re here for the long haul.
    My Bettingsites com proudly sponsor Worthing FC Eastbourne Borough FC Kent CCC Durham CCC

    We're proud to sponsor Worthing & Eastbourne Borough of the Conference South and County Championship Division 1 sides, Kent CCC & Durham CCC.

    The questions our visitors asking right now

    Which betting sites do you rate as the best?

    Bet365, BoyleSports, Betfred etc. are all top bookmakers but there are many options to choose from that offer something different to the UK punter. The question comes back to you and what you’re looking for in a betting site. Do you want the best bookie for football? The best option for live streaming? Do you need a bookmaker that accepts PayPal?

    At MyBettingSites.com, we use our expert knowledge to make recommendations for different categories, including:

    How many betting accounts can I have at one time?

    Many punters in the UK have accounts with multiple online bookmakers to compare odds, markets and claim several new customer offers. Besides this, being signed up to more than one betting site gives you peace of mind. For example, if your sportsbook experiences technical issues, you have another option to use straight away.

    Joining more than one - or even a handful of betting sites - is recommended. Bear in mind, though, that certain betting companies operate several betting sites and sometimes limit new customers to one welcome bonus for their network of sites (not one per site).

    Why do I need to confirm my ID when joining a bookmaker?

    A gambling company may ask you to verify your ID to check if you are legally old enough to gamble and/or check whether you have self-excluded from gambling.

    Further information may be required in some cases if the bookmaker decides to run an anti-money laundering check.

    Ultimately, the process is there to keep you safe and ensure the market is fair and free of crime.

    Do I have to be a UK resident to join a UK betting site?

    No rule says you need to be a resident. However, most UK-based betting sites require you to provide a UK address during sign-up and it’s assumed you have a UK bank account.

    The bookmaker may then request both pieces of information to verify your identity.

    What payment methods do online bookmakers accept?

    Online bookies have cottoned on to the fact that punters want deposits and withdrawals to be convenient and quick. Payment methods commonly offered by UK online bookies include:

    • Visa/Mastercard
    • Apple Pay
    • Google Pay
    • PayPal
    • Skrill
    • Neteller
    • paysafecard
    • Bank Wire
    • Cheque
    Which betting sites accept credit cards?

    None. The UK Gambling Commission banned the use of credit cards in 2021 to make sure people didn’t gamble with money they didn’t have and reduce the risk of harm from gambling.

    You may see MasterCard listed as a deposit/withdrawal option but it can only be used as a debit card.

    Are there betting sites I should avoid?

    Bookmakers not licensed by the UK Gambling Commission (UKGC) should be avoided, for the simple reason your safety is not guaranteed.

    Before issuing a license, the UKGC will vet a betting site to ensure the brand belongs to a legitimate company and has the responsible gambling tools available to make sure customers stay safe when gambling.

    If you decide to play with betting sites not licensed by the UKGC you risk losing your stake or not being paid winnings, among other things.

    How many betting sites are there in the UK?

    According to the UK Gambling Commission, there are 175 active online bookmakers in the UK.

    10 things to know about UK betting sites

    Chances are you already know a lot about betting sites so we won’t bore you with the basics. Instead, we’ve laid out the top ten things we think are worth knowing about UK betting sites.

    We chew over new bookies, independent companies, welcome bonuses, games, features, safe gambling tools and a lot more besides. Just click on a topic you like the sound of!

    Choosing a bookie depends on your needs & taste

    We’ve been recommending bookmakers long enough to know that declaring one bookie as 'the best' is a bit of an own goal!

    There are not only different tastes to consider but we’re also mindful that the motivation of each bettor is completely different to the next.

    Rather than adopt a 'one bookie suits all' approach, our process is about helping you with your specific needs and preferences.

    What are you looking for?
    • New bookies - Check out the newest names, the best new companies on the market and discover bookies you may not have heard of.
    • Horse racing bookmakers - Find out the runners and riders we're backing for horse betting.
    • Football betting sites - Who's top of the league when it comes to betting on the beautiful game?
    • Bookie welcome offers - The sign-up offer is often the main motivation for many punters. Learn about the welcome bonuses you can claim.
    • PayPal betting Sites - The simple and secure e-wallet is the go-to payment method for many. Learn which bookies accept it.

    Joining a betting site doesn’t have to break the bank...

    Maybe you don't want to spend a tenner or twenty on joining a betting site.

    Bookmakers are becoming more aware that customers want greater flexibility, particularly regarding the stake required to claim a welcome bonus.

    The variation of UK betting offers available means every UK punter is catered to

    In addition to the different versions of the 'bet 10 get' offer you'll come across, there are bookmakers that let you sign up with just a fiver too, which is perfect if you're a beginner or don't want to go 'all in' to start with.

    Best £5 deals

    Here are the betting sites you can join with just a fiver and what your £5 stake gets you:

    • Ladbrokes - £20 in free bets (4 x £5)
    • Coral - a £20 free bet
    • Bet365 - £15 in free bets
    • Betway - a £5 matched free bet

    ...and some you can even play with for free!

    Betting sites aren’t all about taking your money!

    Almost every top betting brand has a free football game for existing customers to play (and if they haven’t, they’ll no doubt have one soon).

    Most games usually involve predicting the correct scores of several matches, players to score or events within one game.

    There are some huge cash prizes available if you do win and some sizeable consolation prizes if you get close.

    With punters loving this type of promotion, we're seeing more and more betting companies try free-to-play games for horse racing too with BetUK’s Racing 6 one of the newest we've come across.

    Betting Site Free to Play Games: Our Top Picks

    • BetMGM: Golden Goals
    • Sky Bet: Super 6
    • Bet365: 6 Scores Challenge
    • BetUK: Select 6
    • Betway: 4 To Score
    • Ladbrokes: 1-2-Free
    • Coral: Football Super Series
    Best Bookie Free Games BetMGM Sky Bet Bet365 BetUK Betway Ladbrokes Coral
    Jackpot£2M£1M£250k£100k£50k£50£50
    Runners-up prizesUp to £5k£5kup to £20kup to £1kNoneFree betsFree bets

    Our favourite predictor game

    BetMGM Golden Goals

    Correctly predict 6 scores & win up to £2 million

    BetMGM's Golden Goals game currently offers the most lucrative prize of all UK bookies with a cool £2million up for grabs for getting six correct scores on selected football matches.

    The jackpot came close to being won during Euro 2024. After correctly calling the scores of five matches, the punter needed Portugal to beat Czech Republic 3-1, only to miss out by the finest of margins as Cristiano and Co registered a 2-1 victory instead.

    But they were still £5,000 better off for getting five right - not bad for a game that cost nothing to play!

    New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 1 x £10 horse racing, 2 x £10 Bet Builder, 2 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply.

    New betting companies and brands launch all the time

    Not every new name that pops up is good - we know, deep down, many new brands are bloody terrible actually (don't worry we keep you away from those).

    However, new betting sites are essential in keeping the more established UK bookmakers on their toes and ensuring the market remains competitive.

    Let’s be honest, it would be quite boring if you only had a choice of 20 betting sites.

    Not only would you eventually get fed up, but you'd also see a decline in the quality of sportsbooks as a lack of competition tends to do.

    New brands often launch with new features or promotions that you may not find on older sites, allowing you to try something fresh and original, whilst also pushing the established brands to improve their product.

    The newest names for 2024

    And when they launched:

    • May - Betano, Bet442
    • April - NRG Bet
    • March - Gentleman Jim

    Betano - The UK's Newest Bookmaker

    Get £30 in Free Bets when you bet £10

    Betano, the official sponsor of Euro 2024, is widely acknowledged as one of the best football bookmakers, and we have to agree. Customers are guaranteed competitive odds, comprehensive in-play betting and a top-notch bet builder packed with markets.

    The 'Lucky Dip' promotion is a fascinating new addition to all BV-operated sites with punters able to make random selections on different markets for various events.

    We’re also big fans of the stylish, unique layout on Betano.co.uk, adopted from BetVictor and also used on talkSPORT BET and Parimatch.

    18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get 3x£10 Free Bets for set markets (odds 2.0+) which expire in 5 days. Cards and Apple Pay payments only. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly

    The lowdown on the other newbies

    As the name suggests, Bet442's main focus is on football. As with other Aspire Global betting sites, Bzeebet and Luckster, there are hundreds of markets and specials for football nuts.

    Bet442 will also suit those looking for NFL odds and who enjoy betting on esports. Acca boosts, cash out and a bet builder make this a solid offering.

    NRG.bet differs from traditional bookies by offering a streamlined list of sports events instead of several hundred, which can be overwhelming for beginners.

    What may be lost by covering fewer sports is made up for with the huge number of markets available within individual matches; we found 90+ for a Champions League knockout match including multiple handicaps and goals markets.

    Gentleman Jim is a great new option for the betting purists after a no-frills sportsbook. Live streaming is offered on racing, and odds are good across the board, while those looking to wager substantial amounts can do so easily than on other bookies.

    The new brands making a splash

    18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
    Company BonusAction
    BetMGM bonus
    BetMGM bonus
    BetMGM
    4/5
    Bet £10 Get £60 in Free Bets
    New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 1 x £10 horse racing, 2 x £10 Bet Builder, 2 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply.
    Bet £15 Get a £10 free bet
    New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.
    Get up to £40 in football free bets
    18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. begambleaware.org | Please gamble responsibly.
    50% back as a free bet up to £25
    Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.

    BetMGM, BetGrouse, talkSPORT Bet and BetGoodwin continue to be popular among UK punters since going live in the past couple of years.

    • BetMGM hit the ground running in August 2023 and continues to impress punters with a superb line-up of promotions and, arguably, the best-looking sportsbook in the business. The most eye-catching offer is their free football predictor game, Golden Goals, while there’s an abundance of daily football specials and a weekly free bet to be claimed too.
    • BetGrouse is a solid sportsbook for those betting on football, tennis and eSports. You won’t find quite the number of promotions elsewhere but for the sheer number of sports covered and markets offered, the Aspire Global operated sportsbook is worth a punt!
    • talkSPORT BET provide punters with plenty of promotions for racing, football and golf including daily price boosts and free bets. On top of that, odds are competitive and there are many original features including ‘Lucky Dip’.
    • If you’re after a new racing bookie, BetGoodwin has to be on your radar. There’s an incredible number of promos, particularly racing free bet refunds with the site keeping to its roots as one of the UK’s leading racing telephone bookmakers for some two decades.

    One betting company can control several brands...

    It probably won’t have gone unnoticed to you that many UK betting sites look the same in terms of layout, design, features and even the promotions offered.

    That’s because it’s common for several brands to be operating under the same licence issued by the UKGC. For example, BetVictor, Parimatch, talkSPORT BET and, most recently, Betano all come under the BV Gaming Limited umbrella, so to speak.

    Some sites (known as white label brands) tend to use the software platform of one sportsbook provider and customise the site to suit their brand, rather than start from scratch, saving time and money in the process.

    How this can affect you when claiming welcome bonuses

    The 'one sports bonus only' rule

    How each parent company approaches welcome bonuses varies quite a lot.

    Some will allow you to claim the sign-up offer from each brand (BV allow this for instance). But others restrict players to a certain number of welcome bonuses across their entire network.

    For instance, Progress Play, who has have BritainBet, BetStorm and MrRex among their list of brands, limits players to claiming just one sportsbook bonus across all of their sites.

    The same rule applies to sites owned by AG Communications whose list of brands includes BetTarget, Luckland, Mr Play and ZetBet, among others.

    ...while some are completely independent

    Fortune favours the bold, as they say.

    Many UK betting companies can point to this old mantra, opting to go against the grain and offer UK bettors something completely different from what’s already out there instead.

    Those that instantly spring to mind are Kwiff, Midnite and CopyBet. The USP taken by each company has helped them stand out in a crowded market and appeal to different audiences.

    • Kwiff - Surprise Bets, ‘Getting Kwiffed’ (randomly applied boosts to player’s bets)
    • Midnite - eSports betting focus
    • CopyBet - Copy the bets of professional tipsters

    The benefits of independent bookmakers are felt across the entire UK betting landscape with many companies bringing innovations that make the competition sit up, take note and, in turn, become better.

    Surprise bets and random odds boosts weren’t on the scene before Kwiff. But now you see BetVictor, along with BV-operated sites, talkSPORT BET and Betano, put their spin on the concept by offering punters random bets via their ‘Lucky Dip’ feature.

    Besides offering unique offerings that specialise on certain markets, features, or types of wagering, independent bookies often have the time and resources to provide customers with a level of service far superior to brands within a portfolio, for example.

    The established bookies offer the most complete experience...

    With experience comes knowledge and wisdom, so says Del anyway!

    In the case of UK bookies, the most established betting sites, those that have stood the test of time, offer the best overall experience for UK gamblers.

    Renowned high street names, Ladbrokes, Betfred and William Hill, along with online titans Bet365, Betway and Sky Bet, have honed their products over many years and built near faultless betting sites.

    The brands mentioned possess both the expertise of the market and the understanding of users - the winning formula you could say.

    Commonly, established brands have nailed it when it comes to:

    • Navigation: The site layout is well thought out and easy to use
    • Fast payment methods: Able to deposit & withdraw money swiftly

    • Betting features: Finely tuned live streaming, cash out & bet builder features

    • Good value existing customer promotions: Offer rewards, loyalty bonuses & free bets

    • Free games: Have at least one free-to-play option

    • Market variety: Users can find niche markets not found everywhere

    • Safer gambling tools: Users have the resources to stay in control of their gambling

    ...and they often payout the fastest!

    Whether it’s queuing, potholes, or, the weather, us Brits love to moan. But there’s arguably no greater frustration than waiting on a bookie to pay your winnings!

    Fortunately, you don’t have to wait around too long when you’re a customer of one of the more established betting companies, some of which offer instant payouts.

    UK bookies that payout the fastest
    • Bet365 - Instant via Bet365 MasterCard
    • BetMGM - Instant via bank transfer
    • Kwiff - Instant via PayPal
    • BetVictor - Within 40 mins of approval via Visa Fast Funds
    • Sky Bet - 2 hours via Visa FastFunds Withdrawals
    • Betway - Between 2-24 hours via PayPal
    • Ladbrokes - Within 4 hours via Visa Fast Funds

    We’ve sung the praises of new sites a fair bit in this article but they do lack one of the things punters most desire - quick payouts.

    Many newer brands offer several options but don’t have the means to get your money paid out straight away - one less established site we come across even states that all weekend withdrawal requests are processed the following Monday!

    Dig a bit deeper

    BetMGM Withdrawal Time (All UK Payment Methods)
    Dec 11, 2023

    The fastest way to withdraw money from your BetMGM account is via Bank Transfer. E-wallets like PayPal and Apple Pay also offer quick withdrawals. Debit card withdrawals can take ...

    Betfred withdrawal time (all UK payment methods)
    Sep 9, 2022

    The fastest way to withdraw money online from your Betfred account is via Visa Fast Funds (instant) or e-wallets like PayPal, Neteller and Skrill. Withdrawals to debit cards can ...

    BetVictor withdrawal time (all UK payment methods)
    Jun 27, 2024

    The fastest way to withdraw money from your BetVictor account is via Visa Fast Funds. With regular debit card transactions, on the other hand, the money can take up to 5 working ...

    There are always tools to help with responsible gambling

    We know gambling online is, and, can potentially become a problem for some people.

    Not only is it so accessible on our devices and laptops but betting is deeply ingrained into UK culture.

    It’s hard to escape the idea of ‘having a bet’ such is the close nature between the betting industry and sport; even watching your favourite football team involves gambling endorsements be it on player’s shirts, TV ads, or, on the advertisement hoardings.

    Gambling on sport is a leisure activity that should be enjoyed in moderation. Remember when the fun stops, stop!

    If you ever feel your gambling habits are getting out of hand, there are tools available on every UK betting site to take control and manage your gambling activity.

    Safer Gambling tools

    These are some of the responsible gambling measures you will find on UK betting sites:

    • Deposit Limit - Set the maximum amount you can deposit per day/week/month
    • Loss Limit - Limit the amount of money you can lose daily/weekly/monthly
    • Session Limit - Control how long you play for
    • Wagering Limit - Control how much you wager daily/weekly/monthly
    • Reality Check - Set reminders for the amount of time you’ve been playing
    • Time-Out - Take a temporary break from your account (for between 1 day and six weeks)
    • Self-Exclusion - Self-exclude yourself for between 6 months and 5 years

    You’re kept safe by the UKGC

    The UK Gambling Commission (UKGC) make gambling fairer and safer for all players.

    They do this by enforcing several rules and regulations on gambling companies.

    For example, each betting site must have a license from the UKGC which is issued once the company has been vetted and approved to operate in the UK.

    Licensed UK bookies only

    We only review betting sites listed on the Gambling Commission website.

    Licensed betting companies must adhere to the conditions and code of practice too - if it turns out the company has not complied, they could potentially receive a fine.

    The UKGC also:

    • Enforce the KYC verification procedure
    • Raise awareness of problem gambling
    • Make sure gambling services are being advertised in a clear and transparent way.

    The guys writing the reviews

    Nick Albert
    UK betting site expert

    Nick is responsible for the bulk of the content on the site, giving our visitors the best recommendations and ensuring our bookmaker reviews are accurate and up-to-date.

    Having tested 250+ betting sites in his time working within iGaming, Nick has a keen eye for detail and can quickly separate the wheat from the chaff.

    Del Pugh
    UK betting site expert

    Del is Nick's right-hand man and a regular contributor to MBS UK, when he's not busy writing content for our sister site, BookiesBonuses.com that is.

    Del's all-round knowledge of sports betting is second to none, as you will know/find out from reading one of his in-depth bookmaker reviews.

    RECAP: BETTING SITE 'MUST HAVES' ACCORDING TO NICK & DEL

    🇬🇧 A UK license: The first thing we do is check if the site is licensed and regulated by the UK Gambling Commission (UKGC). If it has a UKGC license (demonstrated by the UKGC logo in the footer of a betting site) we know the site is reputable and safe for UK players.

    ▶️ All the mod cons: In 2024, UK punters expect there to be plenty of events available to stream live. The very best bookies feature the top leagues and competitions like the FA Cup and Championship, not just games from the Azerbaijan Third Division! A flexible and comprehensive bet builder function and an adjustable cash out function are also things we consider.

    💷 A value-for-money sign-up offer: Every site has a new customer offer but not all of them are very good. In fact, some of them are pretty terrible. We break down each sign-up offer and highlight the deposit-to-bonus ratio, minimum odds, validity period, flexibility of the free bets, and qualifying period. We weigh up how friendly, or, restrictive the deal is, essentially.

    😎 A variety of existing customer promotions: And we don’t just mean Best Odds Guaranteed for racing and the odd free bet offer. Free bet clubs, money back offers, enhanced prices, acca insurances/boosts, free-to-play games and early payout offers are sought after promos for UK bettors. A mix of promotions, particularly for racing and football, is essential for any top UK bookie looking to get our vote.

    💳 Several popular payment methods: Betting sites must cater to punters' needs and there’s no better way to do this than to ensure there's a deep list of payment options to deposit and withdraw money. PayPal, Apple Pay, and Google Pay are all popular payment methods in the UK, alongside, the most common method - a debit card. Our reviews highlight the options available.

    💬 Responsive & efficient customer support: You may never need to contact the support team but when you do, you must have the means to resolve the issue quickly and efficiently. We test the support options - including 24/ live chat, phone and email - for ourselves and report our experience.

    But we don't just stop at these six factors. Read our full methodology for reviewing UK betting sites.

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