We help you find The Best UK Betting Sites

New betting sites are essential in keeping the more established UK bookmakers on their toes and ensuring the market remains competitive.

Often, new companies and brands launch with new features or promotions you may not have seen before. This allows you to try something fresh and original, but, crucially, it also pushes the more established brands to improve their offering, improving the quality of the market overall.

However, the newly launched bookies listed below have passed our vetting process and, in our opinion, have what it takes to appeal to UK sports bettors long term.

New in March 2025

• Quickbet is the latest launch from L&L Europe, the online gambling company responsible for bringing Yetibet and All British Sports to the UK market. New users get the option of choosing their welcome bonus (either a £10 free bet or a casino bonus up to £100).

• BetMGM hit the ground running in August 2023 and continues to impress punters with a superb line-up of promotions and, arguably, the best-looking sportsbook in the business. The most eye-catching offer is their free football predictor game, Golden Goals, while there’s an abundance of daily football specials and a weekly free bet to be claimed too.

• BetGrouse is a solid sportsbook for those betting on football, tennis and eSports. You won’t find quite the number of promotions elsewhere but for the sheer number of sports covered and markets offered, the Aspire Global operated sportsbook is worth a punt!

• talkSPORT BET provide plenty of promotions for racing, football and golf including daily price boosts and free bets. On top of that, odds are competitive and there are many original features including ‘Lucky Dip’.

• If you’re after a new racing bookie, BetGoodwin has to be on your radar. There’s an incredible number of promos, particularly racing free bet refunds with the site keeping to its roots as one of the UK’s leading racing telephone bookmakers for some two decades.

Maybe you don't want to spend a tenner or twenty quid on joining a betting site.

Bookmakers are becoming more aware that customers want greater flexibility, particularly regarding the stake required to claim a betting site welcome bonus.

The variation of UK betting offers available means every UK punter is catered to

In addition to the different versions of the 'bet 10 get' offer you'll come across, there are betting sites that let you sign up with just £5 too, which is perfect if you're a beginner or don't want to go 'all in' to start with.

Betting sites aren’t all about taking your money!

Almost every top betting brand has a free football game for existing customers to play (and if they haven’t, they’ll no doubt have one soon).

Most football games usually involve predicting the correct scores of several matches, players scoring across a set of fixtures, or certain events happening within one game. If you win, there are some huge cash prizes available and even sizeable consolation prizes if you get close.

With punters loving this type of promotion, we're seeing more and more betting companies try free-to-play games for horse racing too, with BetUK’s Racing 6 one of the newest we've played.

Betting Site Free to Play Games: Our Top Picks

• BetMGM: Golden Goals
• Sky Bet: Super 6
• Bet365: 6 Scores Challenge
• BetUK: Select 6
• Betway: 4 To Score
• Ladbrokes: 1-2-Free
• Coral: Football Super Series

It probably won’t have gone unnoticed to you that many UK betting sites look the same in terms of layout, design, features and even the promotions offered.

That’s because it’s common for several brands to be operating under the same licence issued by the UKGC. For example, BetVictor, Parimatch, talkSPORT BET and, most recently, Betano all come under the BV Gaming Limited 'umbrella'.

Some sites (known as white label brands) tend to use the software platform of one sportsbook provider and customise the site to suit their brand, rather than start from scratch, saving time and money in the process.

Fortune favours the bold, as they say.

Many UK betting companies can point to this old mantra, opting to go against the grain and offer UK bettors something completely different from what’s already out there.

Those that instantly spring to mind are Kwiff, Midnite and CopyBet. The USP taken by each company has helped them stand out in a crowded market and appeal to different audiences.

• Kwiff - Surprise Bets, ‘Getting Kwiffed’ (randomly applied boosts to player’s bets)
• Midnite - eSports betting focus
• CopyBet - Copy the bets of professional tipsters

The benefits of independent bookmakers are felt across the entire UK betting landscape. Many standalone companies bring different innovations that make the competition sit up, take note, and improve.

Surprise bets and random odds boosts weren’t on the scene before Kwiff. But now you see BetVictor, along with BV-operated sites, talkSPORT BET and Betano, put their spin on the concept by offering punters random bets via their ‘Lucky Dip’ feature.

Besides offering unique offerings that specialise in certain markets, features, or types of wagering, independent bookies often have the time and resources to provide customers with a level of service far superior to brands within a portfolio, for example.

With experience comes knowledge and wisdom, so says Del anyway!

In the case of UK bookies, the most established betting sites, those that have stood the test of time, offer the best overall experience for punters.

Renowned high street names, Ladbrokes, Betfred and William Hill, along with online titans Bet365, Betway and Sky Bet, have honed their products over many years and built near faultless betting sites.

The brands mentioned possess both the expertise of the market and the understanding of users - the winning formula you could say!

Whether it’s queuing, potholes, or, the weather, us Brits love to moan. But there’s arguably no greater frustration than waiting for a bookie to pay your winnings!

Fortunately, many UK betting sites have fast withdrawal times, with some even offering instant payouts.

We’ve sung the praises of new sites a fair bit on this page but they do tend to lack one of the things punters want most - quick payouts.

Many newer brands offer several options but don’t have the means to get your money paid out straight away - one less established site we come across even states that all weekend withdrawal requests are processed the following Monday!

In short, if you want to withdraw quickly, you're best to stick with well known online bookmakers.

We know gambling online is, and, can potentially become a problem for some people.

Not only is it so accessible on our devices and laptops but betting is deeply ingrained into UK culture.

It’s hard to escape the idea of ‘having a bet’ such is the close nature between the betting industry and sport; even watching your favourite football team involves gambling endorsements be it on player’s shirts, TV ads, or, on the advertisement hoardings.

Gambling on sport is a leisure activity that should be enjoyed in moderation. Remember when the fun stops, stop!

If you ever feel your gambling habits are getting out of hand, there are tools available on every UK betting site to take control and manage your gambling activity.

The UK Gambling Commission (UKGC) make gambling fairer and safer for all players.

They do this by enforcing several rules and regulations on gambling companies. For example, each betting site looking to accept UK players must have a license from the UKGC which is only issued once the company has been vetted and approved to operate in the UK.

Licensed betting companies must adhere to the conditions and code of practice too - if it turns out the company has not complied, they could potentially receive a fine.

The UKGC also:

• Enforce the KYC verification procedure
• Raise awareness of problem gambling
• Make sure gambling services are being advertised clearly and transparently.