We may need to change this Policy from time to time to keep up with the best practices. As it is impossible for us to let you know whenever we proceed with such changes, we invite you to visit this page from time to time.
The data collection and how we collect it
We may collect data related to your usage of our websites, such as your IP address geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency, and pattern of your use of our website.
We can do many things but identifying you just based on your browser type is not one of those! Some of the information we collect is Non-Personal Data and does not allow for your direct identification, but sometimes we cannot separate it from your IP, for example, which is considered Personal Data. Therefore, we will be treated as Personal Data in its fullness.
Why we collect your data
Research and analysis - We may process your usage data to analyse the use of our website, and to produce statistics regarding the user flow to understand the interactions with our website. The legal basis for this processing is our legitimate interests, namely monitoring, supporting, and improving our website and business in general, as well as auditing our relations with third parties, calculating due payments and detecting fraud.
How we protect and safeguard your data
We take great care in implementing and maintaining the security of our website so we can ensure you that we secure your data and keep it confidential, preventing data theft, unauthorized access, and disclosure by implementing the latest technologies and software.
Sharing of data with third parties
We will not share your Personal Data under no circumstances with any third party, except if such disclosure is necessary for compliance with a legal obligation to which we are subject, or to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise, or defence of legal claims, whether in court proceedings or an administrative or out-of-court procedure.
Notwithstanding, we may share Non-Personal Data with our business partners for Technical and Financial Reasons, as we may need it to calculate payments, detect fraud, or security/technical issues.
As we are located in Sweden, if you are visiting us from outside of Europe, your information is travelling to us. Whether or not you’re a resident of the EEA we will take appropriate measures to ensure that your Personal Data receives an adequate level of data protection upon its transfer outside of the EEA.
Period of data retention
We retain the data we have collected for as long as needed to fulfil the legitimate interest which has led us to its collection or until you request us to delete it. As we only collect data by using Google Analytics, we generally use their default settings, which will retain your usage data for 24 months following the date of collection.
Your data, your rights
Your general rights are:
(a) the right to access - you can ask for copies of your personal data;
(b) the right to rectification - you can ask us to rectify inaccurate personal data and to complete incomplete personal data;
(c) the right to erasure - you can ask us to erase your personal data;
(d) the right to restrict processing - you can ask us to restrict the processing of your personal data;
(e) the right to object to processing - you can object to the processing of your personal data;
(f) the right to data portability - you can ask that we transfer your personal data to another organisation or you;
(g) the right to complain to a supervisory authority - you can complain about our processing of your personal data; and
(h) the right to withdraw consent - to the extent that the legal basis of our processing of your personal data is consent, you can withdraw that consent.
Talk to us
This website is owned and operated by Leadstar Media AB, a company registered in Sweden under registration number 556913-7622, and our registered office is at Hälsingegatan 49, 113 31 Stockholm.