Best Betting Site Offers & Sign Up Bonuses

Find the best betting site deals and bonus offers for online bookmakers right now.

We Compare the Best Betting Site Offers

Most bookmakers will offer new customers a welcome bonus, free bets, or other types of betting site deals so that when you open your account, you have plenty of funds to play with.

If you have been looking for new betting sites to join, you have probably seen loads of sign up offers - perhaps so many that it’s difficult to keep track of which ones are the best at any given time.

Luckily for you, at we have created this page which is dedicated to helping you find the right betting site offers and giving you a solid overview of the types of bonuses that bookies have.

Top Betting Site Offers 2021

  1. 100% up to £100

    £/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

  2. No welcome offer

    18+. Bet The Responsible Way.

  3. Paying 6 Places
    On The Grand National

    18+. UK&IRE only. Enhanced place terms apply to E/W ‘single’ bets on the Randox Grand National from 18:00 05/04/2021 - official start of the race on 10/04/21. Bet type restrictions and min runner stipulations apply. T&Cs apply

  4. Bet £10 Get £30
    Plus 60 Free Spins!

    New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.

  5. £20 Risk Free Bet

    New customers only. Min odds 1/5 (1.2). If you place a multiple at least one selection must meet the min odds requirement. Max £20 refund. Payment restrictions apply. Qualifying bet must be placed and settled within 30 days of account opening. T&Cs apply.

  6. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  7. Bet £5 get £10

    New customers opt In, bet £5 (odds 2.00+) & get a £5 Free Bet for set events (odds 2.00+) + £5 Slots Bonus, selected games, 20x wagering to withdraw max £250. Offer valid from 10:00BST 08.04.21 to 12:00BST 12.04.21. Bonuses expire in 7 days. Card Payments only. T&Cs Apply, see below. 18+ | | Please gamble responsibly

  8. Bet £10 get £15 Free Bet

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

  9. Bet £10 get £20 in Free bets

    New customers. 2x £10 free bets. Min £10. Min odds 1/2. Keep it Fun – set your deposit limit.T&Cs apply. 18 Plus.

  10. Bet £10 Get £10

    New customers only. Place a £10 bet on any Sportsbook market, at odds of at least 1.5 (1/2) — and we’ll give you £10 in free bets. Free bets will be awarded upon bet placement. Only deposits made via cards or Apple Pay are eligible. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

  11. Bet £5 get £10

    New customers opt In, bet £5 (odds 2.00+) & get a £5 Free Bet for set events (odds 2.00+) + £5 Slots Bonus, selected games, 20x wagering to withdraw max £250. Offer valid from 10:00BST 08.04.21 to 12:00BST 12.04.21. Bonuses expire in 7 days. Card Payments only. T&Cs Apply, see below. 18+ | | Please gamble responsibly

  12. £40 Welcome Bonus

    18+. New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply.

  13. Bet £10 get £10 Free Bet

    *18+. New UK customers only. Min bet £10 to receive £10 Free Bet (placed and settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settlement and placed within 35 days. T&C's apply. Please gamble responsibly,

  14. Paying 6 Places
    On The Grand National

    18+. UK&IRE. Online & Phone. Counts to bets placed from 8am UK Monday 5th April 2021. Each-way bets paid on 6 places at 1/5 place odds. Restrictions and racing rules apply.

  15. Get £50 in Free Bets

    New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation.

  16. 100% up to £50

    This offer is only available to new players who made their first deposit. All players must be 18+ years old and of a required legal age to gamble.

  17. Up to £25 in Free Bets

    New customers: Place a fixed odds single bet at odds of 1/2 or greater and get a free fixed odds single bet matching your stake size, up to £25 max. Qualifying bet cannot be placed in-play or cashed out early. Free bet will be credited upon settlement of the qualifying bet. Offer must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+

  18. Bet £15 get £10 Free Bet

    New customers only. max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds required. Skrill, Neteller & Paypal are not eligible. T&C's apply. 18+.

  19. £20 Backup Bet

    18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

  20. 100% In-play Profit Boost

    Full T&Cs apply. New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+

  21. Bet £10 & Get £30 in Free Bets

    New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

  22. No welcome offer

    Bet Responsibly. 18+

  23. £40 Money Back
    + £10 casino bonus

    New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min odds of 1.40 (2/5), 25x for Casino. £10 casino bonus credited next working day; 35x wagering on casino. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

  24. Bet £20 get £10 if you lose
    + 10 free spins!

    Only available to verified customers registered from 12.10.20 to 12.12.20. Place a first sports bet (min. £20; min. odds per selection - 1.8). Get £10 in free sports bets + 10 free spins on eligible NetEnt games if you lose. Get 10 free spins on eligible NetEnt games if you win. T&Cs apply.

  25. 50% up to £100

    New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly.

  26. No welcome offer

  27. 100% up to $300

    Bonus must be wagered 5x with parlay bets containing three selections. Each leg must have odds of 1.40 or more. Complete wagering within 7 days. T&Cs apply.

Find the bonus offer that suits you

Welcome bonuses are often lucrative, but a number of factors need to be considered before you go through and register.

Betting site offers for existing customers are also key, as you want to be getting bang for your buck in the long run.

Keep on reading for a full breakdown of betting site deals in the current sportsbook market, and look out for our casino bonuses too if that’s your thing.

This page is still growing, and more betting sites and offers are coming your way. However, if you want more options today, check Bookies Bonuses out for a more complete overview of betting offers in the UK.

Betway 10 in free bets

Join Betway and get up to £10 in free bets.

Types of Betting Offers

Every bookie will offer punters some sort of incentive to sign up with them. The bigger and better betting sites will also run regular promotions for existing customers, ensuring that they are rewarded for their loyalty and continue to play.

Bet365, for example, has an early payout offer on football and the NFL, while 888sport’s promos include double winnings on Champions League and Europa League bet builders.

New customer offers are generally bigger and more punchy. While there are a wide range of ways in which betting sites can present welcome offers, the main types are listed below:

Free Bets

Free Bets do exactly what they say on the tin. You join a bookie, in some instances with a betting site bonus code used upon registration, and usually have to deposit and/or wager a certain amount in order to qualify for the free bet or bets.

Depending on the conditions of the welcome offer, you could be offered one free bet or a series of multiple free bets.

The qualifying bet may have a minimum odds requirement, and the same may apply for the free bets. Winnings from the free bets will not include the stake, but wagering requirements for the winnings are in most cases low if there are any at all.

It is crucial that you read and understand the terms and conditions of all free bets offers, and make sure you don’t let the offer expire!

Free Bets offer example
  • You create a new account with a bookmaker, using a betting site bonus code which unlocks a Bet £10 Get £30 in free bets offer.
  • A £10 qualifying bet is placed on a football match with the minimum required odds of 1/2.
  • The 3 x £10 free bets are credited to your account.
  • Your three separate free bets are placed with respective odds of 1/2, 1/1, and 2/1. They all win.
  • You collect a total of £35 (£5 + £10 + £20).

First Deposit Bonus

Many bookies offer new players a bonus upon their first deposit after creating an account. This can be a 100% matched deposit, or a higher or lower percentage such as 200% or 50%.

Betting sites will limit the value of the bonus you can claim.

Let’s say it’s a 100% matched deposit up to £100 - this means you can deposit anything up to £100 into your new account and the bookmaker will double it.

It is more common for these types of betting site offers to have tougher wagering requirements attached to them. If the terms and conditions state that the bonus must be turned over 6x before it becomes withdrawable, you would need to place £600 worth of bets if you received an initial £100 bonus.

Bet365 uk betting bonus offer

Claim the Bet365 offer of up to £100 in bet credits.

No Deposit Bonus

A rare type of betting site deal but lots of people’s favourite - for this sign up offer there is no deposit needed. You simply receive money to bet with as soon as you register.

While the no deposit bonus may sound the sexiest of all the betting site offers on this page, the value of this welcome offer is often much lower than the other types, and wagering requirements are an obstacle.

Still, there is nothing to lose with a no deposit bonus, and if you do manage to win your bets and comply with the requirements, it is essentially free money.

Risk-Free Bet

Some bookmakers’ sign up offer comes in the form of a risk-free bet, which requires the new customer to place a bet with their own money but provides them with insurance.

When punters take advantage of one of these betting site offers, they are instructed to place an initial bet, which can sometimes have restrictions such as the amount staked, minimum odds, or single bets only.

If it is successful, they win the bet and carry on as normal.

If the bet loses, the stake is refunded - sometimes as cash, sometimes as free bets with wagering requirements.

As with all other betting site deals, we advise that you read through all important terms and conditions before proceeding with a risk-free bet offer.

Sport bonus:

Bet £10 Get £10

Turnover: x bonus amount Lowest odds: 1/2 (1.50) Bonus code: YSKAKC

Paddy Power welcome offer terms and conditions

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards or Paypal will qualify. £5 Same Game Multi free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply.

Betting Site Offers - Important Factors

While the value of each sign up offer is the main selling point and the thing which catches your eye, the difference between good betting site deals and great ones is often in the small print.

A 300% bonus up to £300 would be great, but what if you don’t have a realistic chance of actually turning the bonus into cash?

On the other hand, a £10 free bet might not seem like anything to write home about, but if the conditions are easy to meet and you can quickly withdraw the winnings as cash, this may well be more enticing than a comparatively farfetched welcome offer.

Wagering Requirements

Sadly, bookies aren’t just going to give you heaps of cash and let you take it and run. You need to actually play through the bonus funds you receive a number of times.

Matched deposit bonuses will likely always have wagering requirements attached.

The required turnover will often be somewhere around 5-15 times the amount of the bonus.

Free bets don’t always have wagering requirements, or if they do they are generally smaller (roughly 2-4 times the bonus amount).

Ladbrokes free bet 5 get 20

The Ladbrokes new customer offer is worth £20 in free bets.

Minimum Odds

Qualifying bets for betting site offers often have a minimum odds requirement. This is to avoid players placing wagers with almost no risk just so that they can receive a bonus.

The betting bonus funds may also have to be used on markets within a certain odds range. Minimum odds are usually somewhere between 1/2 and 1/1.

Betting Bonus Amount

An obvious consideration, but the amount of bonus money you will receive for joining a new bookie and depositing funds should always be important.

The bigger the betting site offer, the tougher the terms and conditions can be, but if you are going to go through the effort of signing up with a sportsbook based on their welcome bonus, it needs to be worth your time.

Bonus Expiry Date

Lots of betting site deals must be claimed within a certain timeframe. These deadlines can apply to various stages in the process, such as:

  1. Time from signing up to making the first deposit.
  2. First deposit to wagering the qualifying bet.
  3. Using free bet credits.
  4. Completing wagering requirements attached to a betting site offer.

Eligible Markets

When looking through the terms and conditions of each sign up offer, look out for any restrictions regarding what markets your qualifying bet can be placed on.

Some betting site deals are for single bets only, while some seasonal specials might only be eligible for certain sports or events, such as Euro 2020 or Wimbledon.

There may also be certain markets or bet types that you have to wager your bonus money with. Be sure to know exactly where you stand with this.

Frequently Asked Questions About Betting Site Offers

🤔 How do betting site offers work?

Bookmakers promote special betting site offers as a way of attracting new customers. The user must create a new account and follow the relevant instructions in order to secure free bets, a deposit bonus, a risk-free bet or a no deposit bonus.

It’s a win-win for both parties, as the bookie gets a new customer, and the punter gets to claim some bonus funds which they can potentially turn into cash.

🤑 Can I claim a welcome bonus from a betting site even if I am already registered?

You may still be able to claim the betting site offer if you have not yet deposited into your account and the expiry date from when you signed up has not passed. In most cases, if you already have an account, it is too late to use that betting site’s welcome bonus and we would suggest signing up to a different bookmaker if you want to claim free bets or a matched deposit.

🤝 What bookmakers have new customer betting deals?

Every bookie will have some kind of betting site offer for new players - some more lucrative than others.

We have compiled all of the best deals on this page, and you can click one of the ‘Claim’ icons if you want to grab one.

👨‍💻 Do betting site offers require a bonus code?

Not always. In fact, most of the time, just clicking on a direct link to the offer will lead you to the registration page and you may just have to tick a box which indicates that you want to claim the offer. Full instructions for each bonus are provided on each of our bookie reviews.

🤩 Which welcome bonuses are the best?

There is no exact science behind which betting site offers are the best, as it differs depending on what you are looking for.

Some of us prefer smaller bonuses with easier wagering requirements, as with those it is more likely you can turn the bonus funds into withdrawable cash. Others prefer the more valuable bonuses and fancy themselves to meet the terms.