Brillbet launched as a brand new betting site in September 2026 as another independent bookmaker.

The bookie is operated by UK Digital Bookmakers Ltd and uses Swifty Global for its sportsbook software, meaning the site shares similarities with the likes of Swifty Sorts and Stakewise.

Brillbet is the ideal pick as a new horse racing betting site as it offers features such as best odds guaranteed, extra place races and first past the post.

Bettabet is the latest Grace Media site to launch in the UK, going live in August 2026.

They use Delasport for its sportsbook software, meaning some Bettabet sister sites include Hotstreak and Alfobet.

Horse racing and greyhounds is unfortunately unavailable with Bettabet, however, the bookie does offer plenty of payment methods such as Apple Pay and Google Pay.

Properbet launched as a new UK bookmaker in August 2026 after gaining plenty of attention on our list of bookies coming soon.

The bookie is operated by Proper Bet Limited and uses PlayBook Gaming for its sportsbook software, meaning the site shares similarities with the likes of AK Bets and Priced Up, among others.

Properbet doesn't offer many payment methods, but it's a top pick for punters looking for asian handicap betting sites and is one of the best low deposit bookies in the UK.

LuckyTiger launched as a new bookie in August 2026 just in time for the start of the new Premier League season.

They are operated by SCGO Limited, meaning they come from the same wheelhouse as Highbet and Vbet.

There aren't many promotions available for new and existing customers with LuckyTiger, however are included on our list of early payout betting sites.

Betlegend launched as the latest betting site from Anakatech Interactive LTD in August 2026.

As with most Anakatech Interactive sites, Betlegend uses Altenar for its sportsbook software, meaning users of 7bet and LuckyMate will be familiar with much of what Betlegend have to offer.

New users with Betlegend can claim up to £25 in free bets when clicking through our link below.

Rollerbet launched as a brand new independent bookmaker in August, 2026 after months of featuring on our list of betting sites coming soon.

Rollerbet is the first betting site operated by Tech-In Global LTD, but they are the latest bookie to utilise the EveryMatrix sportsbook found on bookies such as Betahoy and betTOM.

They are another top horse racing bookie with best odds guaranteed on UK and Irish races from 10am every day.

Versus launched as the UK's first regulated prediction market in August 2026.

Due to tighter gambling regulations in the UK, prediction markets have been slow to make the move from the US across the Atlantic.

But Versus broke that mould this summer with punters in the UK now able to bet on live-world events, including sports outcomes that may not be readily available on more traditional sportsbooks. Users can also get started with just £1 to dip their toe into a brand new type of betting.

Lad Bet launched in July 2026 as a brand new UK bookmaker.

The new sports betting site is operated by Jupiter Gaming Limited and uses the GiG Software to power its sportsbook.

There are regular boosted odds available across different football competitions, and new customers can claim a £10 free bet when signing up.

BetPro IQ launched as a brand new sports betting site in June 2026 in the UK, with a twist compared to traditional sportsbooks.

The platform uses a challenge-based betting model, where users pay a one-time entry free to access a specific challenge balance and attempt to hit a 40% profit target without losing more than 10%. 

If users succeed, they unlock a BetPro IQ funded account. Any winnings generated from bets placed on the funded account are 100% yours to keep.

Punters looking to try the platform can claim the £1,000 challenge for just £10, compared to the usual £39.99.

Stakewise launched in June 2026 as the latest new bookie to go live in the UK.

The bookie was pinned on our list of betting sites coming soon for several months before finally going live, powered by the Swifty Global sportsbook.

Stakewise has plenty of promotions to offer for new and existing customers, including a strong bet builder boost of up to 50%.

AlfoBet launched as the latest Grace Media site in June 2026, meaning users of Hotstreak and Jackpot Mobile Casino would know what to expect.

The minimum withdrawal and deposit on AlfoBet is quite high at £20, but there are plenty of payment options to choose from, including Google Pay and PayPal.

New customers can also claim £20 in free bets when clicking through our site.

Betsuna is the latest Progress Play site to launch in the UK with a sportsbook, going live in May 2026.

The bookie has one of the best sign-up offers available in the UK, with £50 in free bets up for grabs.

However, if you've already claimed a sportsbook sign-up offer with a different Progress Play LTD betting site then you won't be eligible for the Betsuna welcome bonus.

Betmaze was previously live under the Aspire Global branch before it was relaunched by Progress Play in May 2026

Like other Progress Play sites, there are plenty of payment options available on Betmaze.

And new customers can claim a £10 free sports bet if they've not signed up to a Progress Play LTD betting site before.

Betahoy launched to plenty of fanfare in May 2026 after featuring heavily on our list of betting sites coming soon for several months prior.

The UK-based bookie immediately positioned itself as a top new horse racing betting site as the latest to offer best odds guaranteed and First Past the Post, as well as live streams for UK, Irish and some international races.

New customers looking to sign up to Betahoy can claim a £10 free bet to be used on the sportsbook.

Mamzinobet joined the long list of Progress Play sites after launching in April 2026.

As with every other Progress Play LTD betting site, the bookie covers an array of sports with an extremely simple sportsbook to navigate.

If you've ever used a Progress Play bookie before, you'll know exactly what to expect here.

Ivy Bet was the latest bookie to go live from the new Betable Limited UKGC licence, launching in April 2026.

Just like Bet442 and Rightbet, Ivy Bet utilises the Delasport software to power its sportsbook.

The bookie also features on our list of fast withdrawal betting sites as PayPal payments are usually processed the same day.

Rightbet was the latest betting site to go live as part of the Betable Limited group in April 2026, just two months after the business gained its 'General Betting Standard - Real Event' licence.

The platform uses Delasports sportsbook software, giving it a clean and easy-to-navigate look both on mobile and desktop.

New customers can claim £20 in free bets when signing up below.

Fitzwilliam, which initially launched in the UK as FitzBet, went live with the popular EveryMatrix sportsbook software.

Fitzwilliam Sports originally planned 'FitzBet for the wider market, and Fitzwilliam Sports for high-stakes clients', but the latter is the only bookie now live under the SBKI Limited licence.

The Irish-based bookie has several popular promotions available to new and existing customers and is one of just a few new bookies to feature on our list of Super Sub betting sites.

Betcrown was the latest Anakatech Interactive site to go live in the UK, launching in February 2026.

As with other Anakatech sites, Betcrown uses the Altenar sportsbook software which is widely used on other UK bookies, meaning regular punters will be very familiar with the layout and navigation.

New customers can also claim £30 in free bets when registering with Betcrown.

Grand Ivy was another White Hat Gaming site that started out as just a casino bookie before adding a sportsbook in February 2026.

Another Altenar betting site, Grand Ivy covers the basics well but the minimum deposits and withdrawals might put some punters off.

Grand Ivy is also available to download on both iOS and Android with the site optimised for mobile use.

Casimba has long been available as a casino in the UK, but launched a new sportsbook in February 2026.

As with other White Hat Gaming sites, Casimba offers a solid sportsbook without any real bells and whistles.

But punters who are fans of the Altenar sportsbook will find the transition seamless and won't be disappointed.