New Betting Sites 2021

Find new UK bookmakers with sign-up offers plus fresh and innovative features.

Best New Betting Sites 2021


  • Excellent welcome offer for sports and casino
  • Selection of existing customer promotions
  • Partnered with high-profile sports teams
  • Not the biggest live streaming selection
  • Could be easier to navigate
Welcome Offer
Bet £5 get £30
ClaimGo to website

New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ | | Please gamble responsibly

Website: 1994
Owner: Pari-match LLCHeadquarters: Cyprus
Parimatch sports betting
Parimatch live betting
Parimatch casino


Author: Ben Smith Ben Smith

Parimatch is a Cyprus-based bookmaker and is one of the most popular betting sites in the CIS region. On October 1st, 2020, they launched in the UK, having partnered with English Premier League clubs Everton and Leicester City. The Parimatch site features a wide range of sports betting markets as well as a top Esports offering.

Read full review

Mr Play

  • Extensive football coverage
  • Daily boosted odds
  • Decent payment options
  • No iPhone app
  • Navigation sometimes tricky on mobile
Welcome Offer
Bet £10 get £15 Free Bet
ClaimGo to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.

Website: mrplay.comFounded: 2017
Owner: Marketplay Ltd.Headquarters: Malta
Mr Play Sports
Mr Play In Play Betting
Mr Play Live Casino


Author: Ryan Davis Ryan Davis

Mr Play casino has been online since 2017, and in 2019 the Mr Play team added a sportsbook to the brand stable. Sports betting on Mr Play is powered by Aspire Global - a leading sportsbook solutions provider whose product covers 35 sports and over 65,000 monthly events, almost one third of which are available for in-play betting.

Read full review


New UK Licence!
  • Wide range of football betting markets
  • Fresh promotions regularly
  • Competitive odds
  • No phone support
  • Can't bet on horse racing or greyhounds
Welcome Offer
Up to £50 Welcome Bonus
ClaimGo to website

18+. New depositing customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply.

Website: 2008
Owner: STS.Bet LimitedHeadquarters: Malta


Author: Ben Smith Ben Smith

STS is a Polish bookmaker that entered the UK market in 2019. The sportsbook has a heavy football focus, while also providing an excellent winter sports offering. Former Manchester United goalkeeper Peter Schmeichel is a global ambassador for the brand.

Read full review


  • Kambi-powered sportsbook
  • Excellent mobile app
  • Customise your betting experience
  • PayPal deposits unavailable
  • Lack of live streaming
Welcome Offer
Bet £10 get £10 Free Bet
ClaimGo to website

*18+. New UK customers only. Min bet £10 to receive £10 Free Bet (settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settled within 35 days. Please gamble responsibly, • T&Cs apply

Website: casumo.comFounded: 2012
Owner: Casumo Services LimitedHeadquarters: Malta


Author: Ben Smith Ben Smith

Casumo is a sports betting and casino site that was founded in 2012 but took a huge leap forward in 2019 with the launch of their brand new sportsbook provided by Kambi. Casumo boasts an outstanding betting app, and an overall quality service that has seen them rise in popularity in the UK and beyond.

Read full review


  • Large selection of promotions
  • Good cash out function
  • Mobile apps available
  • Limited payment options
  • No phone support
Welcome Offer
Various Promotions Available
ClaimGo to website
Website: sportnation.betFounded: 2017
Owner: Argyll Entertainment AGHeadquarters: Zug, Switzerland
Sport Nation sports
Sport Nation In Play
Sport Nation Live Casino


Author: Ryan Davis Ryan Davis

SportNation was launched in the UK in 2017 and offers prices to punters on a wide selection of sports and markets both pre-match and in play. Its Reward Points scheme provides additional value to regular customers.

Read full review


  • Great football coverage
  • Cash out and partial cash out
  • Fast Markets
  • Asian handicaps
  • No app
  • Live streaming not available
Welcome Offer
Bet £15 get £10 Free Bet
ClaimGo to website

New customers only. max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds required. Skrill, Neteller & Paypal are not eligible. T&C's apply. 18+.

Website: betiton.comFounded: 2020
Owner: Sharp Connection LtdHeadquarters: Malta
Betiton sports betting
Betiton live betting
Betiton Casino


Author: Ryan Davis Ryan Davis

Betiton was launched in the UK in 2020 and runs on the Aspire Global iGaming platform. UK punters have an impressive depth of football markets at their fingertips at Betiton, while other major sports (and plenty of less mainstream ones, too) are well covered. Key features like partial cash out help Betiton stand out in a crowded field of new UK white label operators.

Read full review

We Compare the Best New UK Bookmakers

Gone are the days in which a few household names in the betting world take home all the spoils. There are new bookmakers popping up now more than ever, all looking to bring new ideas to the table and usurp the big boys.

Every time a new UK betting site launches, our experts are the first to hop on board and see if they are worth recommending to our community.

All new bookies worth your time are listed here on My Betting Sites.

New customer offers are often used to get new punters through the door, and they usually come in the form of free bets, enhanced odds or a first deposit bonus.

STS new betting site

New betting sites such as STS bring welcome offers and more opportunities for punters.

But what matters in the long run for all new kids on the block is the promotions for existing customers, and providing plenty of betting markets while utilising new technology to conjure up the best product possible.

With eWallets and PayPal being used more for gambling, and the increased demand for betting apps with in-play wager compatibility and a cash out function, there are many more factors to consider when choosing a new betting site than there were a decade ago.

Brand New UK Betting Site

STS Sports Betting

Up to £50 Welcome Bonus

In 2019, STS became the first Polish bookmaker to obtain a UK licence, and can now offer British punters a terrific sportsbook and casino product plus a £40 welcome offer. Customers can join a Loyalty Club for football and one for winter sports, scooping weekly free bets along the way. Punters can use e-Wallets to deposit and withdraw, or stick with a debit or credit card.

Claim £50 offer

18+. New depositing customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply.

Why Join a New Betting Site?

Lots of Brits are on the lookout for new UK bookmakers every day, and this can be for a number of reasons.

The best new betting sites will ensure they tick off all of the following elements to give themselves a shot at attracting the punters.

👨‍💻 Cutting edge new technology

If you look at what betting sites used to look like compared with the modern-day aesthetics, it’s chalk and cheese. New UK bookmakers tend to implement state-of-the-art software on their desktop site, as well as their dedicated mobile betting app.

This is particularly important when it comes to live betting, as there is a necessity for betting sites and apps to work quickly and efficiently with no glitches or lag.

🤝 New customer offers

Sportsbooks and casinos looking to entice new players will advertise all of their unique selling points and features, but more often than not, the one thing that they must push the most is their lucrative welcome bonus.

In the UK, bookies generally offer a free bet or in some cases a series of multiple free bets which are unlocked after an initial wager or deposit. Other types of sign up offers include a matched first deposit, which is more popular across the Atlantic and throughout Europe.

You may instead be offered enhanced odds on a major event, with extra winnings sometimes paid in free bets, or, if you’re lucky, cash.

💷 More banking options

Debit cards and credit cards have been popular methods for deposits and withdrawals on betting sites since the inception of online gambling, but lots of punters are now moving towards e-Wallets and PayPal.

Even Bitcoin is beginning to appear on some new bookmakers’ list of banking options, and the quick, secure and smooth transactions via methods such as this are appealing to bettors.

💰 Odds and betting markets

New betting sites simply won’t make the grade if their odds can’t compete with the established bookies. Not only do the standard odds have to be competitive, but punters also like to wager with bookmakers that offer price boosts, enhanced accas and other incentives.

The variety of markets on any sportsbook is key too. Bet Builders are becoming a must-have, as well as Asian lines and player props.

🔍 Find what works for you

New UK bookmakers that enter the market today often specialise in at least one particular area so that they can attract a certain type of bettor.

Whether your priority as a punter something as broad as Premier League football betting, or American sports, or daily price boosts, there should be a new betting site that caters to your needs.

New Football Betting Site

Redbet Sports Betting

No welcome offer
Click 'Claim' to see other options.

Redbet recently revamped their site, and it is now one of the top bookies for football. Bet Builders are available, as well as a breadth of other options. Players can choose from a range of sports betting markets on a mix of popular and niche sports, plus hundreds of casino games.

New UK Betting Offers 2021

Having a top-notch welcome offer is one of the best things a new betting site can put in place in order to give themselves the best chance of bringing some new players on board.

Free bets are popular in the UK because they are uncomplicated and rarely have any tricky wagering requirements attached. Some might have minimum odds or may only be placed on accumulator bets, but the best ones will give the new customer more freedom as to how they can use their free bets.

Without a welcome bonus, punters are unlikely to be queueing up to join a new bookie.

As long as the new betting site is fully licensed and regulated, thus completely safe and secure to use, then there is plenty of incentive to give them a try and take advantage of generous bonus offers.

Even the more esteemed bookies give free bets or a deposit bonus to new customers, and sometimes change them up from time to time to ensure they have the best betting deals possible and fend off competition from new betting sites.

New Free Bets and Welcome Offers

  1. Up to £50 Welcome Bonus

    18+. New depositing customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply.

  2. 100% up to $300

    Bonus must be wagered 5x with parlay bets containing three selections. Each leg must have odds of 1.40 or more. Complete wagering within 7 days. T&Cs apply.

  3. Bet £10 Get £10

    New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 total max win; T&C’s apply; 18+.

  4. £20 Risk Free plus £5 Free Bet

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards or Apple Pay will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply.

  5. Bet £5 get £30

    18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. | Please gamble responsibly

  6. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  7. £10 Free Bet

    New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. Bet The Responsible Way.

  8. £20 Risk Free Bet

    New customers only. Min odds 1/5 (1.2). If you place a multiple at least one selection must meet the min odds requirement. Max £20 refund. Payment restrictions apply. Qualifying bet must be placed and settled within 30 days of account opening. T&Cs apply.

  9. 100% up to £100

    £/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

  10. Bet £5 get £20 in Free Bets

    18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

  11. Bet £5 get £20 in Free bets

    18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

Best New Betting Apps

Placing bets via smartphone or tablet is now commonplace among UK punters and while betting sites usually work nicely on a mobile browser, a dedicated app is typically the best way to wager from your handheld device.

New betting apps tend to have Face ID login implemented, meaning the time it takes to pick up your phone and place a bet with your chosen bookie is now minimal.

Bettors want quick and easy access to their sportsbook whenever they want.

Because of the increased popularity of betting via mobile, many new UK bookmakers build their products around their app, creating a smooth user experience with top-class functionality and seamless access to all features.

Users can go through the registration process on a betting app just as they would on desktop, and proceed to place pre-match and in-play wagers with live stats and in some cases streaming readily available.

New Betting Sites FAQ

⭐ What are the best new betting sites?

It depends what you are looking for as a bettor, but you can find some of the best new UK bookmakers on this page, along with the welcome offers attached to them. STS and 22Bet are among the best, and both have good bonuses.

🤔 Why should I register with a new betting site?

While there may be nothing wrong with the bookmaker you've been using for years, joining a new betting site not only allows you to compare odds and potentially check out different betting markets, but you can also claim a welcome offer and get excellent value.

🔒 Can I trust new betting sites?

You can trust any betting site you find on Bookies Bonuses, as we only list companies that are fully licenced and regulated.

📲 Which new betting sites have apps?

22Bet and Fansbet are among the new UK bookmakers that have dedicated mobile apps for betting.

💰 Can I use PayPal on new betting sites?

While all betting sites accept debit cards as a payment method, many now also accept PayPal as well as other eWallets such as Skrill and Neteller. Prepaid cards such as Paysafecard are also eligible on some betting sites, and even Bitcoin is now seen as an option with some bookmakers.