- 10th Oct - Added Tote
- 4th Oct - Added newly licensed site, 7Bet
- 18th Sept - Added DragonBet
- 13th Sept - Added new bookie, PricedUp.bet
- 3rd July - Added Betrino (rebrand of BritainBet)
- 18th June - Added Betano
- 13th June - Added Gentleman Jim
New Betting Sites 2024
Get the lowdown on the latest online bookmakers to launch in the UK and learn about betting brands that have been around for some time but may be new to you.
Newly Launched UK Betting Sites | |
---|---|
Priced Up Bet (Aug 2024) | UK's newest bookmaker |
7Bet Sports (July 2024) | Well regarded Lithuanian betting provider |
MogoBet (July 2024) | Rebrand (used to be BrightStar Casino) |
Betrino (July 2024) | Rebrand (used to be BritainBet) |
Bet442 (May 2024) | Aspire Global operated platform |
Betano (May 2024) | Internationally renowned football bookmaker |
NRG Bet (April 2024) | Streamlined sports selection, operated by ShareBet |
Gentleman Jim (Mar 2024) | Big horse racing/greyhounds focus |
List of the newest UK bookmakers
Company | Welcome Offer | UK Launch | What We Like Most | Action | |||||
---|---|---|---|---|---|---|---|---|---|
#1 |
Bet £50 Get a £20 Free Bet |
UK Launch
August 2024 |
What We Like Most
'PricedUpPushes', Neat & easy to use sportsbook |
New customers only | Customers must be 18+ & residents of the UK/IE | Sign Up using the promo code bet50get20 & make a minimum deposit of £50 |Place a minimum £50 bet on any selection with minimum odds of Evens (2.00) and receive a £20 free bet upon bet settlement. | |||||
#2 |
100% up to £50 |
UK Launch
July 2024 |
What We Like Most
Terrific range of payment methods |
1st deposit only | £10 min deposit | £2 max bet | £50 max bonus | 40x wagering | 30 day bonus expiry | Bonuses playable on Caisno Slots & Crash Games | User agreement & bonus T&Cs apply | |||||
#3 |
Bet £10 Get a £30 Free Bet |
UK Launch
July 2024 |
What We Like Most
Decent welcome offer |
New Players Only. Minimum stake £ 30, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.Full Terms apply. | |||||
#4 |
Bet £25 Get a £50 Free Bet |
UK Launch
July 2024 |
What We Like Most
Great selection of payment methods |
New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply. | |||||
#5 |
Bet £20 Get £20 |
UK Launch
May 2024 |
What We Like Most
Brilliant list of football specials |
18+. New customers only. Min deposit £20. Max £20 in Free Bets will be rewarded. Free Bets will be credited: x1 £10 Free Bet and x2 £5 Bet Builder Free Bets. Min turnover £20. Qualifying Bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with Min 4/5 (1.80). Tokens 2 & 3 are valid for bet builder only & are subject to 2/1 min odds. T&Cs apply. | |||||
#6 |
Get up to £40 in Free Bets |
UK Launch
May 2024 |
What We Like Most
'Lucky Dip' feature |
18+ New Customers Only. Opt in and bet min £5 (max £40) on Sports (odds 1/1+) within 3 days of registration. No cash out. Get your initial stake in Sports Free Bets, which expire in 7 days. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly | |||||
#7 |
Bet £20 Get a £10 Free Bet |
UK Launch
April 2024 |
What We Like Most
Bold, slick appearance |
Sign Up using the Promo Code b20g10 and make a minimum deposit of £20.Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. | |||||
#8 |
High limits & top racing odds |
UK Launch
Mar 2024 |
What We Like Most
Accept big bets | ||||||
#9 |
Bet £15 Get a £10 free bet |
UK Launch
Nov 2023 |
What We Like Most
Straightforward sign-up process |
New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply. | |||||
#10 |
Bet £10 Get £40 in Free Bets |
UK Launch
Aug 2023 |
What We Like Most
Get up to 200% extra on your acca |
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. 18+ GambleAware.org | |||||
#11 |
Up to £100 Winnings Boost on your First Acca |
UK Launch
March 2023 |
What We Like Most
More greyhound offers than most bookies |
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org" | |||||
#12 |
Bet £10 Get a £10 Free Bet |
UK Launch
Jan 2023 |
What We Like Most
Plenty of payment options |
18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply | |||||
#13 |
Get up to £40 in Free Bets |
UK Launch
Nov 2022 |
What We Like Most
Top football bet boosts every day |
18+ New customers only. Opt in via mobile device, bet up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly | |||||
#14 |
100% up to £100 (Casino) + up to 50% football acca boost |
UK Launch
Sept 2022 |
What We Like Most
10% daily cashback on losses |
Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 |
Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply | |||||
#15 |
Top Odds on Welsh Football, Rugby & Racing |
UK Launch
April 2022 |
What We Like Most
Fantastic coverage of Welsh sports events | ||||||
#16 |
50% back as a free bet up to £25 |
UK Launch
Feb 2022 |
What We Like Most
Excellent horse racing promos |
Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply. | |||||
#17 |
Bet £15 Get £30 |
UK Launch
Sept 2021 |
What We Like Most
Easy-to-use site |
New Players Only. Min £15 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply | |||||
#18 |
Up to £50 Free Bet + £20 Casino Bonus |
UK Launch
June 2021 |
What We Like Most
Loads of daily offers for a range of sports |
New customer only, Get a Free Bet up to £50 base on 50% of your first days losses plus £20 Casino Bonus! UK 18+ T&C’s Apply. | |||||
#19 |
Bet £10 Get a £15 Free Bet |
UK Launch
June 2021 |
What We Like Most
Range of payment options |
This offer is for new customers only and is available once per household. Max. Free Bet Token amount: £15. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £10. Eligible players will receive 1 x £15 Free Bet Token. Void/cancelled or Cashed Out bets do not count towards wagering to activate the Free Bet Token. Customers who deposit using PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any Free Bet. | |||||
#20 |
Bet £10 Get a £10 Free Bet |
UK Launch
May 2021 |
What We Like Most
Impressive depth of markets |
New players only. Minimum stake £/$/€ 10, minimum odds 1.50, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply | |||||
#21 |
50% back as Free Bets up to £100 |
UK Launch
May 2021 |
What We Like Most
Nice in-play display |
18+ | New Customer Only – Promo Code: NEWWELCOME100 required | 50% back on net LOSSES over your first 3 calendar days | requires min 3 x£10 qualifying bets in same 3 days| Min return £1 free bet | T&Cs apply | Available until 23:59 on 31/12/24 | UK residents using debit card | Please gamble responsibly | |||||
#22 |
Bet £10 Get a £10 Free Bet |
UK Launch
Feb 2021 |
What We Like Most
Streamlined list of sports to bet on |
UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘march10’ and make a minimum deposit of £10. Place a minimum £10 bet on any selection with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply. | |||||
#23 |
Bet £10 Get £40 in Bonuses |
UK Launch
June 2020 |
What We Like Most
Largest pool betting website in the UK |
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply. | |||||
#24 |
Bet £25 Get a £50 Free Bet |
UK Launch
May 2020 |
What We Like Most
Sizeable welcome offer |
New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply. | |||||
#25 |
Bet £10 Get £20 in Free Bets + 50 Free Spins |
UK Launch
Nov 2019 |
What We Like Most
Only esports first bookmaker |
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org | |||||
#26 |
Bet £10 get £15 Free Bet |
UK Launch
April 2019 |
What We Like Most
Plenty of banking methods |
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply. | |||||
#27 |
Get 50% back as a free bet on selected Premier League markets |
UK Launch
March 2018 |
What We Like Most
Independent bookie with A1 customer service |
18+, UK only. New Customer Offer. Get 50% Back as a Free Bet up to £25 + 25 Free Spins if your first bet loses! T&Cs apply. | |||||
#28 |
Guaranteed free bet up to £20 |
UK Launch
May 2017 |
What We Like Most
'Golden Shot' free football predictor game |
Only available to new, verified customers residing in the UK. Place a first ever sports bet - multi-bets of at least 3 legs; min. £2 stake; min odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get 50% of your stake - on top of your winnings - as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply. 18+ Please gamble responsibly BeGambleAware.org | |||||
#29 |
Bet £10 Get a £30 Free Bet |
UK Launch
Sept 2016 |
What We Like Most
Modern twist on pool betting |
*18+. New customers only. During promo period a £10 minimum bet is required and settled to qualify. £30 in free bets credited as bonus funds. Min bonus bet £1. 3x bonus wagering requirement. Bonus expires after 30 days. Payment method, withdrawal, player, and time restrictions apply. Terms apply. Play responsibly. BeGambleAware.org | |||||
#30 |
Bet £10 Get £50 in Free Bets |
UK Launch
Feb 2016 |
What We Like Most
Copy the bets of top tipsters |
Full T&Cs apply. New UK customers only. The qualifying bet should be either a single or multiple bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. BeGambleAware.org. |
New Bookies by year of launch
This page features new betting sites that have launched not only in 2024 but also during the last few years. Here's an overview of when they all launched:
2024
- Priced Up Bet
- 7bet
- MogoBet
- Betrino
- Bet442
- Betano
- NRG Bet
- Gentleman Jim
2023
- BetGrouse
- BetMGM
- AK Bets
- Bzeebet
2022
- DragonBet
- talkSPORT BET
- Zetbet
- JeffBet
- All British Sports
- BetGoodwin
2021
- BetTarget
- CaspBet
- BetStorm
- Fafabet
- Rhino Bet
- Mr Rex
New UK Bookies - What punters want to know
In the UK, we're lucky that there's a regular flow of new betting sites that launch throughout the year, which, let's be honest is great for you (more bookies, more choice) and great for me (as it keeps me in a job!)
The problem with new bookies, however, is not every new addition can compete with the more established brands and survive the fierce nature of the UK sports betting market. You can't always be sure whether the new bookmaker you joined in the Spring will still be in business the following year.
But you could say that's the gamble (pardon the pun) of joining a new betting site.
To help you with this, we've picked out some of the best new UK bookies and shared our thoughts on why they'd be a good pick. Among our recommendations, you will find brand new bookmakers, betting sites that have launched in the last few years, as well as some not-so-new brands that are new to MyBettingSites.com.
This guide also answers the most common queries regarding new bookies including how to know a new site is safe, why some new bet sites look the same and the benefits of new bookmakers.
Which new betting sites launched in 2024?
This year, the UK online betting market has seen a wave of new bookies.
Here’s a list of the new brands in order of when they launched:
- Priced Up Bet (August)
- 7Bet Sports (July)
- MogoBet (July)
- Betrino (July)
- Bet442 (May)
- Betano (May)
- NRG Bet (April)
- Gentleman Jim (Mar)
Which new UK online bookmakers are the best?
Unfortunately, not every new betting site that launches is very good and it's not uncommon to see brands exit the market as soon as they've entered it.
But that won't be the case for Betano and NRG.bet, two bookies we expect to be part of the UK betting industry for years to come.
Our favourite new bookie
Betano
The pick of the bunch is undoubtedly the addition of Betano. Regarded as one of the top football betting sites internationally, Betano was the main sponsor of Euro 2024 and went live in the UK just before the tournament started.
Thanks to the Euros and Betano’s partnership with high-flying Premier League side Aston Villa, UK bettors are now more than familiar with the Kaizen Gaming-owned brand.
Some will instantly recognise that Betano has the same layout and features as BetVictor and this is because Betano has partnered with BV for its UK launch and will use its technology and customer support (just like Parimatch & talkSPORT BET have done).
Users of the brands mentioned will automatically feel at home with the clear and easy-to-navigate platform. At the same time, those not familiar with it will soon appreciate what is one of the most aesthetically pleasing interfaces of all UK bookie sites.
As you’d expect, Betano’s offering is heavy on football and racing, but darts, cricket, and boxing are well covered. There's also a raft of daily boosts and promotions reserved for the biggest events to claim throughout the week.
18+ New Customers Only. Opt in and bet min £5 (max £40) on Sports (odds 1/1+) within 3 days of registration. No cash out. Get your initial stake in Sports Free Bets, which expire in 7 days. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly
Runner-up
NRG.bet
NRG.bet launched in early 2024 with its fresh, vibrant sportsbook. The site is operated by SharedBet, the same guys behind Rhino.bet and, most recently, PricedUp.bet.
As with those sites, NRG is incredibly easy to use - the layout is straightforward and well sign-posted with everything where you’d expect to find it. The user experience is further enhanced with the streamlined selection of sports offered which helps maintain the clean interface presented.
In-play betting is supported with neat graphics, especially for football, while the depth of markets for golf, darts and snooker is excellent. Price boosts are a daily feature and are competitively priced too. However, if we’re to moan, there are barely any betting promotions to take advantage of and payment methods are limited to debit cards.
Like any new bookie, there’s room for improvement, but overall, NRG is a more than decent option away from the established sites.
Sign Up using the Promo Code b20g10 and make a minimum deposit of £20.Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement.
Do new betting sites have the best sign-up offers?
It can be the case that new bookies often have better welcome bonuses than more established bookmakers. That's because new market entrants need to make themselves noticed and therefore pull out all the stops to attract new customers.
Also, new betting companies or brands with an international presence (such as Betano and BetMGM in the past) come armed with a big marketing budget allowing for a big welcome bonus to be offered.
Here’s the pick of the sign-up offers available on the newest UK bookies:
Company | Bonus | Action | |||
---|---|---|---|---|---|
Bet £10 Get a £30 Free Bet |
New Players Only. Minimum stake £ 30, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.Full Terms apply. | ||||
Bet £50 Get a £20 Free Bet |
New customers only | Customers must be 18+ & residents of the UK/IE | Sign Up using the promo code bet50get20 & make a minimum deposit of £50 |Place a minimum £50 bet on any selection with minimum odds of Evens (2.00) and receive a £20 free bet upon bet settlement. | ||||
Bet £25 Get a £50 Free Bet |
New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply. |
Are new betting sites safe?
At MyBettingSites.com, we only recommend legitimate bookies which are safe for UK players.
The main way we check the legitimacy of a bookmaker is to check if it has a UK Gambling Commission (UKGC) licence. A proper license demonstrates that the operator is of a sufficiently high standard in key areas like payments and generally means you have a degree of protection as a customer if stuff goes wrong.
Why do some new betting sites look the same?
Yep, it probably won’t have gone unnoticed thay many new bookies look similar in design, layout, features - basically everything other than the logo and colour scheme.
These sites are operated by what are known as white label providers, i.e they provide a new brand with the online platform that includes everything including odds, in play, cash out, bet builder, to launch a betting site in super quick time. (Imagine how much time, not to mention money, it takes to build a new betting site from scratch!)
Given the many benefits of launching a new betting site in this way, there’s been a big upsurge in the number of white label betting sites during the last few years.
Examples of White label betting providers & sites
- BV Gaming Limited: Betano, Parimatch, talkSPORT BET,
- Progress Play: BetMorph, BetStorm, Betrino, CaspBet, DynoBet, MogoBet, MrRex
- Aspire Global International Limited: BetTarget, Mr Mega, Mr Play, ZetBet
The obvious benefit of this is more options to pick from. And for bonus hunters and players just looking to claim a new sign-up offer, happy days (although some providers limit the number of sportsbook bonuses you can claim - more on that below).
But there is an argument to be had about the purpose of white label brands, if, essentially, they’re just copies of one another.
Are new betting sites better than old bookies?
Generally speaking, no. Rarely has a new betting site come along and instantly been a better option than one which has been around for several years.
That’s because most established betting sites have more well-rounded products that have been honed and continuously improved. Sites like Bet365 and Ladbrokes meet the needs of punters in terms of promotions, features and payment methods - every area basically. New betting sites, on the other hand, can be found lacking in a certain part of their offering.
That said, there are plenty of benefits to joining a new betting site!
Why should I join a new betting site?
The best way for new bookies to entice potential new members to use their products is by dishing out free bets, deposit bonuses or other similar sweeteners.
New betting companies have barely any brand recognition upon launch but a competitive sign-up offer can help new bookies stand out in a crowded market and steal a bit of the limelight from the more established bookmakers.
Every new bookie that pops up presents a fantastic opportunity for punters like yourself to fill your boots and claim a new bookmaker welcome bonus.
Can you remember what the first-ever betting sites were like? If not, let’s say they weren’t very pretty or fun to use - just big blocks of text and a list of odds!
Today, new UK bookmakers launch with state-of-the-art software that enables users to place bets within seconds and benefit from a range of features, including live streaming, bet builders and cash out.
Also, in knowing they need to add an edge to their product to stand out in a crowded and competitive market new bookies tend to be more proactive in adding new features or coming up with new ways to do things.
A good example of a new bookie (at the time) carving out a new idea is Kwiff. ‘Surprise bets’ are popular today but it was Kwiff who started the trend. The idea, which probably sounded wild initially, eventually took off. Lo and behold, surprise/random bets are in fashion with bookies and punters alike.
Using a debit card remains the most common way punters deposit and withdraw to and from their betting accounts. But e-wallets like Apple Pay and Google Pay and instant bank transfer providers like Trustly are growing in popularity.
There are plenty of reasons for this, the main one probably being convenience and security: Once you’ve linked your preferred e-wallet to a bank account, you don’t need to directly provide the bookie with details of your cards or accounts, if that sort of thing concerns you.
Meanwhile, Trustly allows you to make online payments directly from your bank account, eliminating the need to punch in any personal details.
We’re seeing more new bookmakers that accept e-wallets like Apple Pay, Google Pay, Skrill and Neteller, in addition to PayPal, catering to the growing trend. There are even some that allow you to deposit and claim a welcome offer using an e-wallet, a rarity only a couple of years ago.
No betting app/rubbish app
A lot of small betting brands or companies often launch with a sub-standard app or even without one at all. Even though nearly all bookies offer a reasonable experience via a standard mobile browser, that doesn’t come close to a well-built, responsive app which adds an extra layer of convenience to your experience.
Unknown reputation
This one’s a bit of a given but deciding to do business with any new company is a step into the unknown. You know where you stand with tried and tested bookies like Bet365 and Ladbrokes, you know you can rely on them to deliver a high-quality level of service. New bookies need to earn the trust of new punters which can take time.
Lack of features/markets/sports
You won’t find many new bookmakers that offer live streaming. And if you do, it will probably be esports and table tennis at best. This is forgivable given the cost involved in having live streams. We're not quite so forgiving when a new UK betting website is launched without horse racing, which has happened more times than you’d think and is quite ridiculous considering the vast majority of UK punters either bet on football or racing! Point is, if you’re going to join a new bookie you need to accept that it won’t be the polished site you’re perhaps used to.