New Betting Sites 2025

In the UK, we're lucky that there's a regular flow of new betting sites that launch throughout the year, which, let's be honest is great for you (more bookies, more choice) and great for me (as it keeps me in a job!)

The problem with new bookies, however, is not every new addition can compete with the more established brands and survive the fierce nature of the UK sports betting market. You can't always be sure whether the new bookmaker you joined in the Spring will still be in business the following year.

But you could say that's the gamble (pardon the pun) of joining a new betting site.

To help you with this, we've picked out some of the best new UK bookies and shared our thoughts on why they'd be a good pick. Among our recommendations, you will find brand new bookmakers, betting sites that have launched in the last few years, as well as some not-so-new brands that are new to MyBettingSites.com.

This guide also answers the most common queries regarding new bookies including how to know a new site is safe, why some new bet sites look the same and the benefits of new bookmakers.

This year, the UK online betting market has seen a wave of new bookies.

Here’s a list of the new brands in order of when they launched:

• Priced Up Bet (August)
• 7Bet Sports (July)
• MogoBet (July)
• Betrino (July)
• Bet442 (May)
• Betano (May)
• NRG Bet (April)
• Gentleman Jim (Mar)

Unfortunately, not every new betting site that launches is very good and it's not uncommon to see brands exit the market as soon as they've entered it.

But that won't be the case for Betano and NRG.bet, two bookies we expect to be part of the UK betting industry for years to come.

At MyBettingSites.com, we only recommend legitimate bookies which are safe for UK players.

The main way we check the legitimacy of a bookmaker is to check if it has a UK Gambling Commission (UKGC) licence. A proper license demonstrates that the operator is of a sufficiently high standard in key areas like payments and generally means you have a degree of protection as a customer if stuff goes wrong.

Yep, it probably won’t have gone unnoticed thay many new bookies look similar in design, layout, features - basically everything other than the logo and colour scheme.

These sites are operated by what are known as white label providers, i.e they provide a new brand with the online platform that includes everything including odds, in play, cash out, bet builder, to launch a betting site in super quick time. (Imagine how much time, not to mention money, it takes to build a new betting site from scratch!)

Given the many benefits of launching a new betting site in this way, there’s been a big upsurge in the number of white label betting sites during the last few years.

The obvious benefit of this is more options to pick from. And for bonus hunters and players just looking to claim a new sign-up offer, happy days (although some providers limit the number of sportsbook bonuses you can claim - more on that below).

But there is an argument to be had about the purpose of white label brands, if, essentially, they’re just copies of one another.

Generally speaking, no. Rarely has a new betting site come along and instantly been a better option than one which has been around for several years.

That’s because most established betting sites have more well-rounded products that have been honed and continuously improved. Sites like Bet365 and Ladbrokes meet the needs of punters in terms of promotions, features and payment methods - every area basically. New betting sites, on the other hand, can be found lacking in a certain part of their offering.

That said, there are plenty of benefits to joining a new betting site!