New Betting Sites UK

Get the lowdown on the top new UK bookmakers & the best new betting sign up offers available.

Our newest betting site recommendations

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

Gentleman Jim

  • Top racing bookie
  • Not afraid to accept high bets
  • Competitive odds (especially for racing)
  • More payment options would be nice
  • Little in the way of actual betting offers
Welcome Offer
High limits & top racing odds
Claim Go to Gentleman Jim
Website: gentlemanjim.betEstablished: 2023
Owner: Lovell Brothers LimitedHeadquarters: Wales, UK
Summary
Author: Nick Albert Nick Albert

Betano

Brand New UK Bookmaker
  • Excellent Euro 2024 perks
  • New 'Lucky Dip' function
  • First class bet builder
  • PayPal not accepted
  • Live streaming limited compared with top bookies
Welcome Offer
Bet £10 Get £30 in Free Bets
Claim Go to Betano

18+ New customers only. Opt in, bet £10 on sports which settles before 20:00 on 16.06.2024. Get a £10 Free Bet for EURO 2024 for each game England wins, up to £60 in Free Bets (odds 1/1+); which expire 3 days after accreditation. No cash-out. Card and Apple Pay payments only. Scroll down for T&Cs. GambleAware.org. Please gamble responsibly

Website: https://www.betano.co.uk/Established: 2024
Owner: Kaizen GamingHeadquarters: Athens, Greece
Summary
Author: Alex Goldstein Alex Goldstein

Betano is now officially an online bookmaker available for UK punters. The highly regarded brand, hugely popular across Europe and South America, specialises in football with hundreds of markets available for just about any match on the planet but caters well to those betting on horse racing too. Betano is operated by BV Gaming so those of you who use BetVictor and talkSPORT BET will therefore be familiar with the stylish layout and smooth user interface.

Read full review

SportsBroker

New to mybettingsites.com
  • Pool betting - great alternative to fixed odds betting
  • 100% matched first deposit
  • Get rewarded for your team's performance
  • Limited payment options
  • SportsBroker takes 20% of winnings
Welcome Offer
Bet £10 Get a £10 Free Bet
Claim Go to SportsBroker

*18+. New customers only. £10 minimum deposit required. Your £10 in free bets will be bonus funds. Minimum bet £1. 1 x wagering requirements. Bonus expiry 30 days. Payment method, withdrawal, player, time, restrictions apply. Terms apply. BeGambleAware.org

Website: sportsbroker.comEstablished: 2016
Owner: SportsBroker LimitedHeadquarters: York, England
Summary
Author: Nick Albert Nick Albert

SportsBroker is a UK-based bookmaker serving up a modern twist to pool betting. Alongside winning money alongside punters in the same pool who have backed the same team, you can earn money based on your team's statistical performance and your own knowledge. Based in York, SportsBroker are a shirt sponsor of Championship side, Huddersfield Town.

Read full review
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
UK Betting Sites that may be new to you
Company Bonus Established Min Deposit Expiry PeriodAction
#1
AK Bets bonus
AK Bets bonus
AK Bets
4/5
Up to £100 Winnings Boost on your First Acca
Established
2021
Min Deposit
£5
Expiry Period
7 days
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org"
#2
100% up to £100 (Casino)
+ up to 50% football acca boost
Established
2022 (sportsbook)
Min Deposit
£20
Expiry Period
No expiration
Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply
#3
50% back as a free bet up to £25
Established
2021
Min Deposit
£10
Expiry Period
7 days
Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.
#4
Bet £15 Get a £10 free bet
Established
2023
Min Deposit
£15
Expiry Period
14 days
New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.
#5
Bet £10 Get a £10 Free Bet
Established
2021
Min Deposit
£10
Expiry Period
7 days
New players only. Minimum stake £/$/€ 10, minimum odds 1.50, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
#6
BetMGM bonus
BetMGM bonus
BetMGM
4/5
Bet £10 Get £60 in Free Bets
Established
2018
Min Deposit
£10
Expiry Period
7 days
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 1 x £10 horse racing, 2 x £10 Bet Builder, 2 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply.
#7
Bet £20 Get £30 in Free Bets
Established
2017
Min Deposit
£20
Expiry Period
7 days
New Players Only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
#8
Bet £25 Get a £50 Free Bet
Established
2020
Min Deposit
£10
Expiry Period
7 days
New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.
#9
Bzeebet bonus
Bzeebet bonus
Bzeebet
3/5
Bet £10 Get a £10 Free Bet
Established
2023
Min Deposit
££10
Expiry Period
14 days
18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply
#10
100% up to £100 Casino Bonus
+ Football Acca Boost up to 50%
Established
2015
Min Deposit
N/A
Expiry Period
No expiration
New customers only, min deposit £10, wagering 50x, max bet £5 with bonus funds. Max bonus is 100% up to £100. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Cashback is cash with no restriction. Full T&C’s apply
#11
CopyBet bonus
CopyBet bonus
CopyBet
4/5
Bet £10 Get £50 in Free Bets
Established
2016
Min Deposit
£10
Expiry Period
7 days
Full T&Cs apply. New UK customers only. The qualifying bet should be either a single or multiple bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. BeGambleAware.org.
#12
Fafabet bonus
Fafabet bonus
Fafabet
3/5
Up to £50 Free Bet
+ £20 Casino Bonus
Established
Min Deposit
N/A
Expiry Period
7 days
New customer only, Get a Free Bet up to £50 base on 50% of your first days losses plus £20 Casino Bonus! UK 18+ T&C’s Apply.
#13
Bet £50 Get £25 in Free Bets
+ 10 Free Spins
Established
2005
Min Deposit
£10
Expiry Period
7 days
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
#14
100% up to £123 Casino Bonus
+ up to 50% acca boost on football
Established
2017
Min Deposit
N/A
Expiry Period
30 days
18+, UK Customers only |Welcome bonus for a new players only | Maximum bonus is 100% up to £123 | Min deposit is £10 | No max cash out | Wagering is 50x bonus | Maximum bet while playing with a bonus is £5 | Eligibility is restricted for a suspected abuse | Skrill and Neteller deposits excluded.
#15
HeySpin bonus
HeySpin bonus
HeySpin
3/5
Bet £15 get a £15 free bet
Established
Min Deposit
£10
Expiry Period
14 days
New Players only. Max. Free Bet Token amount: £15 .Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15
#16
Hopa bonus
Hopa bonus
Hopa
3/5
Bet £10 Get £10
Established
2005
Min Deposit
£10
Expiry Period
14 days
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&Cs apply. 18+
#17
100% up to £100 Casino Bonus
+ + Football Acca Boost up to 50%
Established
2011
Min Deposit
£10
Expiry Period
30 days
New UK players only | Max bonus £100 | Min deposit £10 | No max cash out | Wagering is 45x | Maximum bet while paying with bonus is £5 | Eligibility restricted for suspected abuse | Skrill, Neteller deposits excluded | Full T&Cs apply.
#18
Bet £15 Get a £10 Free Bet
Established
2022
Min Deposit
£10
Expiry Period
14 days
NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+
#19
Midnite bonus
Midnite bonus
Midnite
4/5
Bet £10 Get £20 in Free Bets
+ 50 Free Spins
Established
Min Deposit
££10
Expiry Period
7 days
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
#20
Bet £20 Get a £10 Free Bet
Established
2021
Min Deposit
£10
Expiry Period
7 days
Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+ BeGambleAware.org. Full T&Cs apply
#21
Bet £10 Get a £10 Free Bet
Established
2021
Min Deposit
£10
Expiry Period
7 days
UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘march10’ and make a minimum deposit of £10. Place a minimum £10 bet on any selection with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply.
#22
Bet £10 Get a £10 Free Bet
Established
2016
Min Deposit
£10
Expiry Period
No expiration
*18+. New customers only. £10 minimum deposit required. Your £10 in free bets will be bonus funds. Minimum bet £1. 1 x wagering requirements. Bonus expiry 30 days. Payment method, withdrawal, player, time, restrictions apply. Terms apply. BeGambleAware.org
#23
Get 50% back as a free bet up to £25
+ 25 Free Spins if your first bet loses
Established
1999
Min Deposit
£10
Expiry Period
7 days
18+, UK only. New Customer Offer. Get 50% Back as a Free Bet up to £25 + 25 Free Spins if your first bet loses! T&Cs apply.
#24
Bet £10 Get a £30 Free Bet
Established
2021
Min Deposit
£10
Expiry Period
7 days
New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses . Full Terms Apply
#25
100% up to £99
+ 99 Free Spins
Established
2011
Min Deposit
£10
Expiry Period
30 days
Welcome bonus for new players only. Maximum bonus is 100% up to £/$/é 99. No max cash out. Wagering is 40x. Maximum bet when playing with a bonus is £/$/é 5. Eligibility is restricted for a suspected abuse. Skrill and Neteller deposits excluded. 18+ T&Cs apply.
#26
100% up to £111
+ 100 free spins on Book of the Dead
Established
2017
Min Deposit
£10
Expiry Period
No expiration
New players only | No restrictions while playing with cash | Min. refund bonus is £10 | Wagering on bonus is 60x | Bonus based on 1st deposit lost | Max bet with bonus is £5 | Skrill and Neteller excluded |

Frequently Asked Questions About New Sports Betting Sites

Pushed for time or just lazy? Fear not: You don’t have to read the whole of this page (although we strongly recommend that you do), as these FAQs should cover the most important bases.

What are the best new betting sites?

Our in-depth reviews indicate these are the best new UK betting sites:

  • Mr Play
  • BetUK
  • Parimatch
  • LiveScore Bet
  • BetStorm
  • Tebwin
  • Mr Mega
  • BetTarget
  • STS
  • Betiton
  • MrRex
  • 2KBet
Why should I register with a new bookmaker?

While there may be nothing wrong with the bookmaker you've been using for years, joining a new betting site not only allows you to compare odds and potentially check out different betting markets, but you can also claim a welcome offer and get excellent value.

Are newly licensed UK bookmakers safe?

At My Betting Sites, we’ve never so much as written a single word about any betting site that isn’t licensed and regulated to operate in the UK by the Gambling Commission. Scammers and Fraudsters can do one.

You should, of course, always do your own due diligence before signing up to a new bookie, but a Gambling Commission license is a very strong indication that an online betting operator is legit.

Do new bookies have the best sign up offers?

It’s not a hard-and-fast rule, but you often find that newer online bookies offer better sign up bonuses than the more established players. That’s because competition is high and new market entrants really need to pull out all the stops in order to attract new players.

Do all the latest betting sites have apps?

No. It is with great displeasure that I share the unfortunate news that not all new UK betting sites have dedicated mobile apps (those bookies are really hurting their chances given how the majority of online betting in the UK is done via a mobile device). However, there are plenty of new bookies that have fantastic apps for both iOS and Android, the best among which is probably SBK.

Which new UK bookies accept PayPal deposits?

While all betting sites accept debit cards as a payment method, many - such as Parimatch and Mr Play - also accept PayPal as well as other eWallets such as Skrill and Neteller. Prepaid cards like Paysafecard are also eligible on some betting sites, and even Bitcoin can be used at some future-savvy bookies.

The Best New UK Bookmakers: Overview

Gone are the days in which a few household names in the betting world take home all the spoils. There are new bookmakers popping up now more than ever, all looking to bring new ideas to the table and usurp the big boys.

The shift to mobile over recent years means there are many more factors to consider when choosing a new betting site compared with, say, a decade ago. Don’t worry though, we are here to help!

Here at mybettingsites.com, we really like making punters’ lives easy.

Thank the heavens above that there’s free coffee at our office, because we’ve toiled away for countless hours to bring you the best possible overview of new betting sites in the UK market.

All new bookies worth your time are listed here on My Betting Sites.

Every time a new UK betting site launches, our experts are the first to hop on board and see if they are worth recommending to our community.

SBK football

New betting sites such as SBK bring welcome offers and more opportunities for punters.

New customer betting offers are often used to get new punters through the door, and they usually come in the form of free bets, enhanced odds or a first deposit bonus.

But what matters in the long run for all new kids on the block is the promotions for existing customers, and providing plenty of betting markets while utilising new technology to conjure up the best product possible.

Top 10 New Betting Sites UK

  1. Mr Play
  2. BetUK
  3. Parimatch
  4. LiveScore Bet
  5. BetStorm
  6. BetTarget
  7. Betiton
  8. MrRex
Mr Play Review Summary

Mr Play

Bet £10 get £15 Free Bet

It might not have the same ultra-high-quality feel as the big established sites in the UK like Bet356 and Betfair, but Mr Play should nevertheless be on your list of sites to explore and sign up to.

What we like most about Mr Play is the extensive selection of markets available. Whether you're a pre-match football bettor, in-play tennis punter, or anything in between, you are well-covered at Mr Play thanks to their coverage of around 35 sports and around 65,000 separate sporting events each month.

As far as payment options go, there is a pretty good selection at Mr Play, with the availability of PayPal being key. The addition of other e-wallets like Skrill, Neteller, Apple Pay or Google Pay would change our rating of Mr Play payment options from 'good' to 'excellent'.

Navigation is fairly simple around the site, although if we're being really picky we would like it to be a little smoother on mobile (it's perfectly fine just not outstanding, you know). One obvious drawback for Mr Play is the lack of a dedicated iPhone app.

Claim 15£ offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply.

Bet UK Review Summary

BetUK

Bet £10 Get £30 in Free Bets

BetUK is a mobile punters' dream. The standard site is perfectly optimised for on-the-go access and dedicated apps for iPhone and Android really are a boon for BetUK users.

We like the simplicity of BetUK's approach: Navigation and market information are super easy to find and bet placement (that's what we're all interested in after all, right?) is satisfyingly straightforward. If you're looking for an all-action, in-your-face style bookie in a similar vein to Paddy Power, then this ain't it, but if you're looking for a bookie with loads of markets and a slick layout, be sure to check out BetUK.

24/7 live chat support is a great feature for a new bookie - it's comforting to know that someone is always on hand to assist when you are trying out a new site. A few more promotions and payment methods wouldn't go amiss but, having said that, the welcome offer is very good (just remember that you need to sign up on mobile to access the sign up bonus).

Claim 30£ offer

T&Cs apply. New cust only. 7 days to opt in by placing a £10 qualifying bet at 4/5 (1.8) odds or greater to receive 3x Free Bets: 1 x £10 Football Free Bet, 2 x £10 Free Bet Builder. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org. Acca Club: T&Cs Apply. Promo runs Mon 09:00 to Sun 23:59. Opt-in required. 50% profit boost on 7+ Acca selections. Max stake £20. Max winnings £1,000. Up to 5 boosts per customer per week. Exclusions apply.18+ BeGambleAware.org. BeGambleAware.org

Parimatch

Bet £10 Get £30 in Free Bets

Parimatch is a big brand in parts of Central and Eastern Europe, but it only debuted in the UK market in 2020. It launched on the same platform as BetVictor, so the offering is pretty similar to what you will find there. We say that's a very good thing, because BetVictor is one of the better online bookies available to UK punters.

Parimatch has one of the most generous sign up offers you can find at any UK online bookie.

In addition to the welcome bonus, existing Parimatch customers get showered with their fair share of offers and promotions, some of which encourage you to use certain features such as the excellent bet builder.

Payment options could be a little better and it there aren't many live streaming options available, but Parimatch certainly does look and feel like a top-tier operator. It's inked some impressive partnerships with top UK sports teams, so it's probably here to stay.

Claim 30£ offer

18+ New customers only. Opt in, and bet £10 on football (odds 2.00+) within 7 days from registration. No cash out. Get 6x£5 football free bets for set markets, which expire after 7 days. Selected payment methods only. Click on the links for full T&Cs. begambleaware.org | Please gamble responsibly

Live Score Bet Review Summary

LiveScore Bet

Bet £10 Get £20 in Free Bets
+ a £5 Free Bet Builder when you place a £5 bet builder

LiveScore will already be well-known to a big chunk of you thanks to its widely used score updates website and mobile app. Not content with dominating that particular market LiveScore has now dipped its toes into online betting, and we're glad it has. It really is a high-quality new site.

The UX on both desktop and mobile is first-rate as we would expect from a company that made its name on a mobile-first scores product. There's a mammoth range of markets and a fairly decent selection of events where live streaming is available, all of which adds to that premium feel.

Plenty of online bookies have launched free-to-play games of some description over recent years, and LiveScore Bet's is one of the better ones, in our opinion. It's called Squads, it's outrageously easy to play, and you win cash prizes. You'd be mad not to play LiveScore Squads it each week for free once you've got a LiveScore Bet account.

On the negative side, LiveScore Bet still only accepts Visa/Mastercard debit and PayPal deposits and withdrawals.

Claim 20£ offer

New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. Click here for full T&Cs. †Place 1st cash bet builder on selected UEFA EURO 2024 matches. Min odds 2/1. Free Bet: use in 7 days on Bet Builder only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org. 18+

Bet Storm Review Summary

BetStorm

Bet £10 Get a £10 Free Bet

BetStorm came thundering in to the UK market in 2021 with a lightning-quick BtoBet powered sportsbook and a tidal wave of different payment options.

One of the huge drawbacks with BetStorm was the x10 wagering requirement on their new customer sign up offer at My Betting Sites. However, they've now relaxed that requirement, making the bonus way more attractive.

BetStom doesn't have dedicated mobile apps, which is a shame, but the mobile site accessed via your preferred browser performs perfectly well. All the content is responsive and the markets and betting options are still simple to find on the small screen.

We're suckers for a nice dark colour scheme here at My Betting Sites so BetStorm scores points there, too.

Claim 10£ offer

New players only. Minimum stake £/$/€ 10, minimum odds 1.50, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

Bet Target Review Summary

BetTarget

Bet £15 Get a £10 Free Bet

BetTarget is one of several online bookies to launch in the last year or two that operate under the Aspire Global umbrella and make good use of the proprietary sports solution powered by Aspire-owned sportsbook tech champions, BtoBet.

While the Aspire Global-owned sites all tend to be a little bit similar to each other, one thing you can be sure of is that you're using a top-quality sportsbook with an impressive range of markets and competitive odds.

It's not the most outstanding sign up offer we've ever seen, but the overall experience once you're signed up and using your account makes up for that. Payment options are excellent here, too.

Claim 10£ offer

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

Betiton Review Summary

Betiton

Bet £15 get £10 Free Bet

As soon as we saw the Betiton sign up offer splash page with a big picture of Djibril Cissé, we were sold. If it's good enough for Djibril, it's good enough for us.

Seriously though, Betiton is a solid sportsbook that packs a punch with excellent football coverage (including asian handicap markets) and one of the better cash out functions of the new entries to the UK market (partial cash out is supported). Fast markets are another cool feature on offer here.

Like many new online bookmakers, Betiton doesn't really have any live streaming offering to speak of. It's also a shame that Betiton doesn't have dedicated mobile apps but that isn't an absolute dealbreaker given that the mobile site works pretty well in a smartphone browser.

Claim 10£ offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Mr Rex Review Summary

MrRex

Bet £15 Get £30

It's fair to say that MrRex's primary focus is its casino product, but that's not to say sports punters will be at all disappointed if they sign up here.

There's some live streaming available which is a standout feature for any new site entering the UK market these days, and the payment options are predictably good for a site in the Aspire Global group.

The sign up bonus is one of the weaker efforts on this list, but there's no turnover requirement at least. It would be nice if there were more promotions available for sportsbook customers to match the daily casino promotions on offer, but we think that may come eventually.

Claim 30£ offer

New Players Only. Min £15 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

New UK Betting Sites - Editor’s Pick

SBK Betting

Bet £10 Get £30 in Free Bets

The mobile revolution is truly upon us. To be honest, it has been for ages. That’s probably why the folks behind exchange betting platform Smarkets thought to create a mobile app-only sportsbook. And my word, they did a good job! Great prices, loads of markets, a generous sign up offer and innovative social features all in a shiny little app - what’s not to like?

Claim 30£ offer

New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. BeGambleAware.org.

Why Join a New Betting Site?

Lots of you lovely people living in Old Blighty are on the lookout for new UK bookmakers every day, and this can be for a number of reasons.

It’s important for new bookies to score highly on some (ideally all) of the following to give themselves a shot at attracting and retaining punters:

✅ Sign Up Offers

Online bookies love to dish out free bets, deposit bonuses or other sweeteners to attract people to sign up to use their products. This presents a fantastic opportunity for you, the discerning betting connoisseur, to hoover up a pretty decent pile of bonuses and risk-free wagering opportunities through signing up to new betting sites.

The best sign up offers around can often be found at new betting sites.

New betting sites don’t have an incredibly strong global brand such as the likes of Bet365 (and they can’t afford to hire Ray Winstone to suggest people should sign up with them). That means they often have to go above and beyond with their sign up offers in order to compete.

✅ Cutting-Edge New Tech

If you look at what betting sites used to look like compared with the modern-day aesthetics, it’s chalk and cheese. New UK bookmakers tend to implement state-of-the-art software on their desktop site, as well as their dedicated mobile betting app.

This is particularly important when it comes to things like live betting, as there is a necessity for betting sites and apps to work quickly and efficiently with no glitches or lag. You’ll also find new bookmakers innovating in certain areas to try and differentiate themselves: for example, SBK has integrated social and tipping elements to their swanky sportsbook app.

✅ Payment Options

Debit cards and credit cards have been popular methods for deposits and withdrawals on betting sites since the inception of online gambling, but lots of punters are now moving towards e-Wallets like PayPal. There are plenty of reasons for this, chief among them probably being convenience and security: Once you’ve linked your preferred e-wallet to a bank account, you don’t need to directly provide the bookie with details of your cards or accounts, if that sort of thing concerns you.

If your preferred betting site payment methods aren’t available at your current bookie, then it of course makes sense to scout out a new option that caters for your banking needs.

Even cryptocurrencies are beginning to appear on some new bookmakers’ list of banking options, and the quick, secure and smooth transactions via methods such are sure to appeal to punters going forward.

Unfortunately, UK online bookies are unlikely to accept an NFT of your favourite meme as payment just yet. Probably for the best.

✅ Odds

New betting sites simply won’t make the grade if their odds can’t compete with the established bookies. It’s a bookie-eat-bookie world out there.

Check the new bookie’s odds against Bet365 or one of the other established heavyweights and see how they compare.

On pure prices alone, Bet365 is probably on top of the market in the UK. That’s not a surprise - it’s the world’s biggest bookie so it can afford to have high payout percentages. Economy of scale, init. If a new bookie comes anywhere close to Bet365’s prices in the markets you fancy having a flutter on, you know you’re on the right track.

✅ Promotions

Bookies know that once they’ve whetted your appetite with a sign up bonus, you punters will be demanding more, more, and even more. To placate you, most bookies offer great betting promotions which can be ongoing features or relate to specific events.

Offering uniquely tasty promotions is another way that a newer bookie can stand out in this crowded market.

Kwiff, for example, regularly emails me with ‘Surprise Bet’ offers that will get ‘kwiffed’ if you’re lucky (to translate, they’ll give you a random free bet and the odds might get boosted by insane amounts).

✅ Range of Markets

Some new bookies offer exciting or obscure markets that aren’t available on more established sites. That might be because they use a different odds provider, or they’re targeting a different demographic.

Variety of markets is a good reason to add a new bookie to your selection of active accounts.

I once knew a guy called Simple Steve who signed up to a new online bookie without checking what markets it had open for betting. Simple Steve was well into his ski jumping and spent months working on a statistical formula to calculate the relationship between exact lift off angle and final competition standings to the 99% scientific significance level.

‘I could make some money on this’, thought Simple Steve, and he signed up to the first online bookie he could find.

However, Simple Steve made the catastrophic error of committing to a new bookie without making sure it offered the markets that he wanted to bet on and, lo and behold, his new bookie didn’t offer prices on ski jumping.

Simple Steve was so gutted. All those months in the garden shed working on his statistical edge gone to waste - word on the street is that he’s not watched a single ski jumping event since. Too many bad memories.

The moral of the story is to have a browse around the new bookie before you sign up to make sure it has the bets you want to take.

Better still, read an expert, comprehensive review like the ones you can find on My Betting Sites. If he’d have just read our VBet review, for example, Simple Steve would know that it has ski jumping markets… Tragic.

Drawbacks of New Online Betting Sites

It’s not all ‘sunlit uplands’ (sorry if that’s triggered some of you) with new online betting sites. As with any new products, there can be teething problems or even fundamental flaws that weren’t anticipated before launch. Below are the sorts of things that might annoy you at a new online bookie:

❌ Rubbish Betting App (Or No App)

Some new bookies, like SBK, pour their heart and soul into top-quality dedicated mobile betting apps. That’s great, because the statistics show that most Brits that bet online do so via a mobile device.

What isn’t great is that some new betting sites don’t offer the same seamless mobile experience. That can be a bit of a pain as, even though nearly all offer a reasonable experience via a standard mobile browser, that still doesn’t really come close to a good, responsive app.

I should add that, in my opinion:

A bad betting app is worse than no app at all (especially when your hard-earned money is at stake).

It's probably best to stick to the mobile browser if you think a new bookies’ app is a dumpster fire.

❌ Lack of Familiarity

This is not the fault of the new bookie per se, but it is sometimes the case that the layout or format of a new betting site might be quite different to the one you’re used to.

For example, I like to bet on asian handicaps. Some bookies display the asian handicap lines from the current score, while others display the lines from 0-0 regardless of current score. So if the home side is winning 2-0, backing the home team at -0.25 at one bookie might be the same as backing them to beat -2.25 at another bookie. The best way to double-check what you’re betting on is to compare the prices with a bookie you’re more familiar with

Other things that might be off-putting at first are different menu layouts and UX in general. But if you like the rest of what a new bookmaker has to offer, then you’ll soon get used to its new quirks.

❌ Lack of Payment Options

Basically the opposite to the above section on how a good variety of payment options can be a reason to sign up to a new bookie.

If you can’t conveniently deposit your dosh at a new bookie, why would you bother?

❌ Poor Customer Support

Most of the big bookies know how important solid customer support is to their overall brand and to customer trust. They all have big FAQ sections, or even dedicated support/help websites in addition to various avenues through which they can be contacted (live chat, email, social media, telephone, etc.).

This isn’t always the case with new online betting sites, which may have comparatively smaller budgets to try and create a competing service.

It’s easy to check what sort of customer support is available by checking the in-depth reviews on mybettingsites.com.

Are New Betting Sites Safe?

All of the new betting sites (and all of the old ones, too) featured on My Betting Sites are safe to use. That's because we don't waste our time reviewing scammy products or dodgy sportsbooks.

At My Betting Sites, we only review, rate, and promote sports betting sites that are properly licensed to operated in the UK.

A proper license demonstrates that the operator is of a sufficiently high standard in key areas like payments and generally means you have a degree of protection as a customer if stuff goes wrong. Information on the type of license held by each operator (as well loads more useful insight) is available on their respective review page at My Betting Sites.

Newest UK Bookmakers by Launch Year

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
New Betting Sites 2022
Company BonusAction
#1
Bet £10 Get a £10 Free Bet
This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply
#2
ZetBet bonus
ZetBet bonus
ZetBet
3/5
Bet £10 Get a £10 Free Bet
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
New Betting Sites 2021
Company BonusAction
#1
Bet £10 Get a £10 Free Bet
New players only. Minimum stake £/$/€ 10, minimum odds 1.50, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
#2
Bet £15 Get a £10 Free Bet
18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.
#3
Bet £10 Get a £30 Free Bet
New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses . Full Terms Apply
#4
MrRex bonus
MrRex bonus
MrRex
3/5
Bet £15 Get £30
New Players Only. Min £15 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
New UK Bookmakers 2020
Company BonusAction
#1
Bet £10 Get £30 in Free Bets
18+ New customers only. Opt in, and bet £10 on football (odds 2.00+) within 7 days from registration. No cash out. Get 6x£5 football free bets for set markets, which expire after 7 days. Selected payment methods only. Click on the links for full T&Cs. begambleaware.org | Please gamble responsibly
#2
Bet £10 Get £20 in Free Bets
+ a £5 Free Bet Builder when you place a £5 bet builder
New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. Click here for full T&Cs. †Place 1st cash bet builder on selected UEFA EURO 2024 matches. Min odds 2/1. Free Bet: use in 7 days on Bet Builder only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org. 18+
#3
Bet £25 Get a £50 Free Bet
New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.
#4
Betiton bonus
Betiton bonus
Betiton
4/5
Bet £15 get £10 Free Bet
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

New UK Betting Offers 2023

Having a top-notch welcome offer is one of the best things a new betting site can put in place in order to give themselves the best chance of bringing some new players on board.

Without a welcome bonus, punters are unlikely to be queueing up to join a new bookie.

Free bets, for example, are popular in the UK because they are uncomplicated and rarely have any tricky wagering requirements attached. Some might have minimum odds or may only be placed on accumulator bets, but the best ones will give the new customer more freedom as to how they can use their free bets.

As long as the new betting site is fully licensed and regulated then there is plenty of incentive to give them a try and take advantage of generous bonus offers.

Best New Betting Offers - Editor's Picks

Even the more esteemed bookies give free bets or a deposit bonus to new customers, and sometimes change them up from time to time to ensure they have the best betting deals possible and fend off competition from new betting sites.

Because we’re kind and nice, we’ve presented our overall top betting sign-up offer picks (including from new sites) so that you can see how the young pretenders fare against the big boys:

Best New Football Betting Sites

  1. SBK
  2. Tebwin
  3. Parimatch
  4. Betiton
  5. BetUK
  6. BetTarget

Football is usually the most extensively covered sport at any UK-facing online bookie, and with good reason:

Brits love footy, Brits love betting on footy.

The range of options available for football punters is quite impressive and established players like Betfair and 888Sport really do take some beating in this space. However, that's not to say there aren't some very decent football betting products at new online bookmakers.

New Horse Racing Betting Sites

A certain free online encyclopedia indicates that betting on the horses has been a thing in the UK since at least 1600 (surely those Roman lads in Londinium were at it long before that though?). In any case, bookies have had a long time to perfect their horse racing betting products, and there are certainly some sophisticated options on the market.

According to the racing experts here at My Betting Sites HQ, these are some of the best new online bookmakers in the UK for horse racing:

New Betting Site Features

iOS App
Android App
Live Streaming
Live Chat
Support
Betiton
BetStorm
BetTarget
BetUK
BritainBet
Highbet
LiveScore Bet
Mr Play
MrRex
Parimatch
SBK
STS
Tebwin
VBet
Virgin Bet

Best New Betting Sites 2023: What to Look Out For

There are well over 3,000 gambling businesses currently licensed to operate in the UK by the Gambling Commission. That number will almost certainly grow in 2023, and at least some of those new licensees are going to be decent new online betting sites.

Keep an eye out on My Betting Sites for in-depth reviews on new betting sites for UK punters throughout the year.

We regularly update our list of reviews with new bookies (but only if they’re licensed by the Gambling Commission and if we think they’re worth your time!).

New UK Betting Sites: Summary

We’re all about new UK bookies here at My Betting Sites.

Yes, we review the big established names and wax lyrical about their sign up offers, too (if they’re any good), but we love being able to offer expert insight into new bookies for punters looking to switch or simply open additional accounts. We hope that, after reading this page, you feel confident enough to go ahead and sign up with one of the new bookies featured. If not, simply read the in-depth review of that bookie for more info!

If you’re looking for more info on the betting offers and promotions available at both new and established bookmakers, check out the following pages:

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