New Betting Sites 2021

Gone are the days in which a few household names in the betting world take home all the spoils. There are new bookmakers popping up now more than ever, all looking to bring new ideas to the table and usurp the big boys.

Every time a new UK betting site launches, our experts are the first to hop on board and see if they are worth recommending to our community.

All new bookies worth your time are listed here on My Betting Sites.

New customer offers are often used to get new punters through the door, and they usually come in the form of free bets, enhanced odds or a first deposit bonus.

But what matters in the long run for all new kids on the block is the promotions for existing customers, and providing plenty of betting markets while utilising new technology to conjure up the best product possible.

With eWallets and PayPal being used more for gambling, and the increased demand for betting apps with in-play wager compatibility and a cash out function, there are many more factors to consider when choosing a new betting site than there were a decade ago.

Lots of Brits are on the lookout for new UK bookmakers every day, and this can be for a number of reasons.

The best new betting sites will ensure they tick off all of the following elements to give themselves a shot at attracting the punters.

👨‍💻 Cutting edge new technology

If you look at what betting sites used to look like compared with the modern-day aesthetics, it’s chalk and cheese. New UK bookmakers tend to implement state-of-the-art software on their desktop site, as well as their dedicated mobile betting app.

This is particularly important when it comes to live betting, as there is a necessity for betting sites and apps to work quickly and efficiently with no glitches or lag.

🤝 New customer offers

Sportsbooks and casinos looking to entice new players will advertise all of their unique selling points and features, but more often than not, the one thing that they must push the most is their lucrative welcome bonus.

In the UK, bookies generally offer a free bet or in some cases a series of multiple free bets which are unlocked after an initial wager or deposit. Other types of sign up offers include a matched first deposit, which is more popular across the Atlantic and throughout Europe.

You may instead be offered enhanced odds on a major event, with extra winnings sometimes paid in free bets, or, if you’re lucky, cash.

💷 More banking options

Debit cards and credit cards have been popular methods for deposits and withdrawals on betting sites since the inception of online gambling, but lots of punters are now moving towards e-Wallets and PayPal.

Even Bitcoin is beginning to appear on some new bookmakers’ list of banking options, and the quick, secure and smooth transactions via methods such as this are appealing to bettors.

💰 Odds and betting markets

New betting sites simply won’t make the grade if their odds can’t compete with the established bookies. Not only do the standard odds have to be competitive, but punters also like to wager with bookmakers that offer price boosts, enhanced accas and other incentives.

The variety of markets on any sportsbook is key too. Bet Builders are becoming a must-have, as well as Asian lines and player props.

🔍 Find what works for you

New UK bookmakers that enter the market today often specialise in at least one particular area so that they can attract a certain type of bettor.

Whether your priority as a punter something as broad as Premier League football betting, or American sports, or daily price boosts, there should be a new betting site that caters to your needs.

Having a top-notch welcome offer is one of the best things a new betting site can put in place in order to give themselves the best chance of bringing some new players on board.

Free bets are popular in the UK because they are uncomplicated and rarely have any tricky wagering requirements attached. Some might have minimum odds or may only be placed on accumulator bets, but the best ones will give the new customer more freedom as to how they can use their free bets.

Without a welcome bonus, punters are unlikely to be queueing up to join a new bookie.

As long as the new betting site is fully licensed and regulated, thus completely safe and secure to use, then there is plenty of incentive to give them a try and take advantage of generous bonus offers.

Even the more esteemed bookies give free bets or a deposit bonus to new customers, and sometimes change them up from time to time to ensure they have the best betting deals possible and fend off competition from new betting sites.

Placing bets via smartphone or tablet is now commonplace among UK punters and while betting sites usually work nicely on a mobile browser, a dedicated app is typically the best way to wager from your handheld device.

New betting apps tend to have Face ID login implemented, meaning the time it takes to pick up your phone and place a bet with your chosen bookie is now minimal.

Bettors want quick and easy access to their sportsbook whenever they want.

Because of the increased popularity of betting via mobile, many new UK bookmakers build their products around their app, creating a smooth user experience with top-class functionality and seamless access to all features.

Users can go through the registration process on a betting app just as they would on desktop, and proceed to place pre-match and in-play wagers with live stats and in some cases streaming readily available.