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New Betting Sites 2020

Find new UK bookmakers with sign-up offers plus fresh and innovative features.

Best New Betting Sites 2020

STS

New UK Licence!
  • Wide range of football betting markets
  • Loyalty Club has easy requirements
  • Competitive odds
  • Limited customer support
  • No horse racing or greyhounds
Welcome Offer
Up to £40 Welcome Bonus
Brand new UK Licence!
ClaimGo to website

18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.

Website: stsbet.co.ukFounded: 2008
Owner: STS.Bet LimitedHeadquarters: Malta

Summary

STS is a Polish bookmaker that entered the UK market in 2019. The sportsbook has a heavy football focus, while also providing an excellent winter sports offering. Former Manchester United goalkeeper Peter Schmeichel is a global ambassador for the brand.

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22Bet

  • Generous welcome offer
  • Well-functioning mobile app
  • Breadth of markets
  • Navigation could be more optimised
  • No horse racing
Welcome Offer
100% up to £122
ClaimGo to website

This offer is available to new players who made the first deposit. All players must be 18+ years old and of a required legal age to gamble. In order to activate this bonus on the personal 22BET account, please, enter the bonus code BB122 when a deposit is made and wager your deposit once on betting markets with odds of at least 1.65 within 30 days.

Website: 22bet.co.ukFounded: 2017
Owner: Marikit HoldingsHeadquarters: Cyprus

Summary

22Bet is a new online sportsbook and casino product that has seen rapid growth since entering the market in 2017. The Cyprus-based bookie offers great odds and a fantastic range of markets.

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Redbet

  • Comprehensive football offering
  • Excellent live betting experience
  • Variety of casino games
  • No dedicated mobile app
  • Limited horse racing
Welcome Offer
£10 Free Bet
ClaimGo to website

18+. Minimum deposit £20. Bonus bet valid for 7 days. Min odds 3/1 (4.00). Min 3 selections. Bonus bets can not be split. Cash out not eligible. Additional T&Cs apply.

Website: redbet.comFounded: 2002
Owner: Evoke Gaming GroupHeadquarters: Malta

Summary

Redbet offers a top-notch sportsbook with pre-match and in-play betting, as well as an online casino with a wide range of games and a lucrative welcome bonus upon registration.

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Fansbet

  • Profits go towards a good cause
  • Fun features for football fans
  • Seamless user experience
  • Small sign up offer
  • Aesthetics could be better
Welcome Offer
Bet £10 get £5 Free
ClaimGo to website

The deposit must be wagered 1x on Sports - minimum odds is 1.5. The bonus is wager free. Deposits with Skrill and Neteller do not qualify for this promotion. Cashed out bets do not contribute. The bonus amount, and potential winnings from bonus bets, will be confiscated if a withdrawal is initiated prior to settlement of the qualifying bet. General bonus terms apply.

Website: fansbet.comFounded: 2016
Owner: Rush Partners LtdHeadquarters: Malta

Summary

Fansbet is a progressive betting site that donates half of its profits to football supporter-related causes. The site is operated by Viral Interactive Limited.

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We Compare the Best New UK Bookmakers

Gone are the days in which a few household names in the betting world take home all the spoils. There are new bookmakers popping up now more than ever, all looking to bring new ideas to the table and usurp the big boys.

Every time a new UK betting site launches, our experts are the first to hop on board and see if they are worth recommending to our community.

All new bookies worth your time are listed here on My Betting Sites.

New customer offers are often used to get new punters through the door, and they usually come in the form of free bets, enhanced odds or a first deposit bonus.

STS new betting site

New betting sites such as STS bring welcome offers and more opportunities for punters.

But what matters in the long run for all new kids on the block is the promotions for existing customers, and providing plenty of betting markets while utilising new technology to conjure up the best product possible.

With eWallets and PayPal being used more for gambling, and the increased demand for betting apps with in-play wager compatibility and a cash out function, there are many more factors to consider when choosing a new betting site than there were a decade ago.

Brand New UK Betting Site

STS Sports Betting

Up to £40 Welcome Bonus
Brand new UK Licence!

In 2019, STS became the first Polish bookmaker to obtain a UK licence, and can now offer British punters a terrific sportsbook and casino product plus a £30 welcome offer. Customers can join a Loyalty Club for football and one for winter sports, scooping weekly free bets along the way. Punters can use e-Wallets to deposit and withdraw, or stick with a debit or credit card.

Claim £40 offer

18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.


Why Join a New Betting Site?

Lots of Brits are on the lookout for new UK bookmakers every day, and this can be for a number of reasons.

The best new betting sites will ensure they tick off all of the following elements to give themselves a shot at attracting the punters.

👨‍💻 Cutting edge new technology

If you look at what betting sites used to look like compared with the modern-day aesthetics, it’s chalk and cheese. New UK bookmakers tend to implement state-of-the-art software on their desktop site, as well as their dedicated mobile betting app.

This is particularly important when it comes to live betting, as there is a necessity for betting sites and apps to work quickly and efficiently with no glitches or lag.

🤝 New customer offers

Sportsbooks and casinos looking to entice new players will advertise all of their unique selling points and features, but more often than not, the one thing that they must push the most is their lucrative welcome bonus.

In the UK, bookies generally offer a free bet or in some cases a series of multiple free bets which are unlocked after an initial wager or deposit. Other types of sign up offers include a matched first deposit, which is more popular across the Atlantic and throughout Europe.

You may instead be offered enhanced odds on a major event, with extra winnings sometimes paid in free bets, or, if you’re lucky, cash.

22 Bet 122 bonus offer

22Bet offer customers a large bonus upon the first deposit.

💷 More banking options

Debit cards and credit cards have been popular methods for deposits and withdrawals on betting sites since the inception of online gambling, but lots of punters are now moving towards e-Wallets and PayPal.

Even Bitcoin is beginning to appear on some new bookmakers’ list of banking options, and the quick, secure and smooth transactions via methods such as this are appealing to bettors.

💰 Odds and betting markets

New betting sites simply won’t make the grade if their odds can’t compete with the established bookies. Not only do the standard odds have to be competitive, but punters also like to wager with bookmakers that offer price boosts, enhanced accas and other incentives.

The variety of markets on any sportsbook is key too. Bet Builders are becoming a must-have, as well as Asian lines and player props.

🔍 Find what works for you

New UK bookmakers that enter the market today often specialise in at least one particular area so that they can attract a certain type of bettor.

Whether your priority as a punter something as broad as Premier League football betting, or American sports, or daily price boosts, there should be a new betting site that caters to your needs.

New Football Betting Site

Redbet Sports Betting

£10 Free Bet

Redbet recently revamped their site, and it is now one of the top bookies for football. Bet Builders are available, as well as a breadth of other betting options. New players can claim a free bet as part of the welcome bonus, and enjoy betting on a mix of popular and niche sports.

Claim £10 offer

18+. Minimum deposit £20. Bonus bet valid for 7 days. Min odds 3/1 (4.00). Min 3 selections. Bonus bets can not be split. Cash out not eligible. Additional T&Cs apply.


New UK Betting Offers 2020

Having a top-notch welcome offer is one of the best things a new betting site can put in place in order to give themselves the best chance of bringing some new players on board.

Free bets are popular in the UK because they are uncomplicated and rarely have any tricky wagering requirements attached. Some might have minimum odds or may only be placed on accumulator bets, but the best ones will give the new customer more freedom as to how they can use their free bets.

Without a welcome bonus, punters are unlikely to be queueing up to join a new bookie.

As long as the new betting site is fully licensed and regulated, thus completely safe and secure to use, then there is plenty of incentive to give them a try and take advantage of generous bonus offers.

Even the more esteemed bookies give free bets or a deposit bonus to new customers, and sometimes change them up from time to time to ensure they have the best betting deals possible and fend off competition from new betting sites.

New Free Bets and Welcome Offers

  1. Up to £40 Welcome Bonus
    Brand new UK Licence!

  2. £10 Free Bet

  3. 100% up to £122

  4. Bet £10 get £5 Free

  5. £20 Risk Free plus £5 Free Bet

  6. Bet £5 get £30

  7. 100% up to £100 in bet credits

  8. £30 Free Bet

  9. 5 x £20 Free Bets

  10. Bet £10 get £40 in Free bets

  11. Bet £5 get £20 in Free Bets

  12. Bet £10 get £30 in Free bets

Best New Betting Apps

Placing bets via smartphone or tablet is now commonplace among UK punters and while betting sites usually work nicely on a mobile browser, a dedicated app is typically the best way to wager from your handheld device.

New betting apps tend to have Face ID login implemented, meaning the time it takes to pick up your phone and place a bet with your chosen bookie is now minimal.

Bettors want quick and easy access to their sportsbook whenever they want.

Because of the increased popularity of betting via mobile, many new UK bookmakers build their products around their app, creating a smooth user experience with top-class functionality and seamless access to all features.

Users can go through the registration process on a betting app just as they would on desktop, and proceed to place pre-match and in-play wagers with live stats and in some cases streaming readily available.

Best New Betting App

22Bet Betting App

100% up to £122

22Bet entered the market in 2017 and bring one of the best new betting apps to the table. A wide selection of markets are offered, with in-play betting being one of the key strengths. The app is straightforward to navigate and takes no getting used to. What's more, new players can grab a £122 welcome bonus upon sign-up.

Claim £122 offer

This offer is available to new players who made the first deposit. All players must be 18+ years old and of a required legal age to gamble. In order to activate this bonus on the personal 22BET account, please, enter the bonus code BB122 when a deposit is made and wager your deposit once on betting markets with odds of at least 1.65 within 30 days.