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New Betting Sites 2021

Get the low down on the top new UK bookmakers on the world wide web and the best betting sign up offers available.

Best New Bookmakers 2021

Parimatch

  • Excellent welcome offer for sports and casino
  • Selection of existing customer promotions
  • Partnered with high-profile sports teams
  • Not the biggest live streaming selection
  • Could be easier to navigate
Welcome Offer
Bet £5 get £30
ClaimGo to website

New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ | begambleaware.org | Please gamble responsibly

Website: parimatch.co.ukFounded: 1994
Owner: Pari-match LLCHeadquarters: Cyprus
Parimatch sports betting
Parimatch live betting
Parimatch casino

Summary

Author: Ben Smith Ben Smith

Parimatch is a Cyprus-based bookmaker and is one of the most popular betting sites in the CIS region. On October 1st, 2020, they launched in the UK, having partnered with English Premier League clubs Everton and Leicester City. The Parimatch site features a wide range of sports betting markets as well as a top Esports offering.

Read full review

Mr Play

  • Extensive football coverage
  • Daily boosted odds
  • Decent payment options
  • No iPhone app
  • Navigation sometimes tricky on mobile
Welcome Offer
Bet £10 get £15 Free Bet
ClaimGo to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply.

Website: mrplay.comFounded: 2017
Owner: Marketplay Ltd.Headquarters: Malta
Mr Play Sports
Mr Play In Play Betting
Mr Play Live Casino

Summary

Author: Ryan Davis Ryan Davis

Mr Play casino has been online since 2017, and in 2019 the Mr Play team added a sportsbook to the brand stable. Sports betting on Mr Play is powered by Aspire Global - a leading sportsbook solutions provider whose product covers 35 sports and over 65,000 monthly events, almost one third of which are available for in-play betting.

Read full review

SBK

  • Super-slick app
  • Solid odds (including SBK Price+)
  • Integrated social features
  • Good payment options
  • No live streaming
  • Not the best for horse racing
  • App-only format may put some off
Welcome Offer
Deposit £20 get £20 Cash Refund on Losses
ClaimGo to website

New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

Website: www.getsbk.comFounded: 2019
Owner: Smarkets (Malta) LimitedHeadquarters: London
SBK home
SBK tips
SBK auto acca

Summary

Author: Ryan Davis Ryan Davis

SBK is an ambitious sportsbook product launched in 2019 by established exchange betting operator Smarkets. SBK is a mobile app-only sports betting product that blends good-value pricing with innovative social features to provide UK punters with a standout sports betting experience.

Read full review

Betiton

  • Great football coverage
  • Cash out and partial cash out
  • Fast Markets
  • Asian handicaps
  • No app
  • Live streaming not available
Welcome Offer
Bet £15 get £10 Free Bet
ClaimGo to website

New customers only. max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds required. Skrill, Neteller & Paypal are not eligible. T&C's apply. 18+.

Website: betiton.comFounded: 2020
Owner: Sharp Connection LtdHeadquarters: Malta
Betiton sports betting
Betiton live betting
Betiton Casino

Summary

Author: Ryan Davis Ryan Davis

Betiton was launched in the UK in 2020 and runs on the Aspire Global iGaming platform. UK punters have an impressive depth of football markets at their fingertips at Betiton, while other major sports (and plenty of less mainstream ones, too) are well covered. Key features like partial cash out help Betiton stand out in a crowded field of new UK white label operators.

Read full review

Tebwin

New Site (2021)!
  • Loads of markets
  • Plenty of payment options
  • Multiview & other cool features
  • No live streaming
  • No mobile app
Welcome Offer
Bet £10 Get a £30 Free Bet
ClaimGo to website

New players only. Opt-in Required. Minimum $/€/£ 10 qualifying bets. No cash-outs allowed. Deposit of £/€/$ 10 and place bets to the value of £/€/$ 10 or more to get a £/€/$ 30 Free Bet, minimum odds of 1.5, stake is not returned, maximum Conversion $/€/£20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms Apply

Website: tebwin.comFounded: 2021
Owner: ProgressPlay LimitedHeadquarters: Malta
Tebwin home page
Tebwin live multiview
Tebwin Casino

Summary

Author: Ryan Davis Ryan Davis

Not the most refined-looking sports betting site we've ever seen but that doesn't detract from what is a pretty ace product that Tebwin have got going. Powered by BetConstruct, the Tebwin sportsbook has all a UK punter could want (and then some) in terms of events and markets across the global sporting calendar.

Read full review

BetTarget

New Site (2021!)
  • Aspire Global-powered bookie
  • Lots of payment options
  • Stacked casino and live casino
  • No dedicated mobile apps
Welcome Offer
Bet £15 get £10
ClaimGo to website

18+, New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. T&Cs apply.

Website: bettarget.comFounded: 2021
Owner: ASG Technologies LtdHeadquarters: BVI, Malta
Bet Target Sports Home Page
Bet Target Live In Play
Bet Target Casino Home Page

Summary

Author: Ryan Davis Ryan Davis

BetTarget is another quality-looking sportsbook from the Aspire Global stable of online gambling products. There's plenty more beyond simple good looks, too: BetTarget has thousands of sports markets open for betting at any given moment and a first-rate casino and live casino offering to boot.

Read full review

STS

New UK Licence!
  • Wide range of football betting markets
  • Fresh promotions regularly
  • Competitive odds
  • No phone support
  • Can't bet on horse racing or greyhounds
Welcome Offer
Up to £50 Cash
ClaimGo to website

18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

Website: stsbet.co.ukFounded: 2008
Owner: STS.Bet LimitedHeadquarters: Malta

Summary

Author: Ben Smith Ben Smith

STS is a Polish bookmaker that entered the UK market in 2019. The sportsbook has a heavy football focus, while also providing an excellent winter sports offering. Former Manchester United goalkeeper Peter Schmeichel is a global ambassador for the brand.

Read full review

New Betting Sites for UK Punters

Here at mybettingsites.com, we really like making punters’ lives easy.

Thank the heavens above that there’s free coffee at our office, because we’ve toiled away for countless hours to bring you the best possible overview of new betting sites in the UK market that we think are worth checking out.

Enjoy!

Frequently Asked Questions About New Sports Betting Sites

Pushed for time or just lazy? Fear not: You don’t have to read the whole of this page (although we strongly recommend that you do), as these FAQs should cover the most important bases.

What Are The Best New Betting Sites?

That’s a pretty subjective question as what one person is looking for in a betting site may be totally different to their friends (or enemies). Joe might want live streaming but Jane prefers regular promotions. Neither are wrong. In our expert view, though, two of the best new betting sites on the UK market are SBK and STS.

Why Should I Register With a New Bookmaker?

While there may be nothing wrong with the bookmaker you've been using for years, joining a new betting site not only allows you to compare odds and potentially check out different betting markets, but you can also claim a welcome offer and get excellent value.

Are Newly Licensed UK Bookmakers Safe?

At My Betting Sites, we’ve never so much as written a single word about any betting site that isn’t licensed and regulated to operate in the UK by the Gambling Commission. Scammers and Fraudsters can do one.

You should, of course, always do your own due diligence before signing up to a new bookie, but a Gambling Commission license is a very strong indication that an online betting operator is legit.

Do New Bookies Have the Best Sign Up Offers?

It’s not a hard-and-fast rule, but you often find that newer online bookies offer better sign up bonuses than the more established players. That’s because competition is high and new market entrants really need to pull out all the stops in order to attract new players.

Do All the Latest Betting Sites Have Apps?

No. It is with great displeasure that I share the unfortunate news that not all new UK betting sites have dedicated mobile apps (those bookies are really hurting their chances given how the majority of online betting in the UK is done via a mobile device). However, there are plenty of new bookies that have fantastic apps for both iOS and Android, the best among which is probably SBK.

Which New UK Bookies Accept PayPal Deposits?

While all betting sites accept debit cards as a payment method, many - such as Parimatch and Mr Play - also accept PayPal as well as other eWallets such as Skrill and Neteller. Prepaid cards like Paysafecard are also eligible on some betting sites, and even Bitcoin can be used at some future-savvy bookies.

The Best New UK Bookmakers: Overview

Gone are the days in which a few household names in the betting world take home all the spoils. There are new bookmakers popping up now more than ever, all looking to bring new ideas to the table and usurp the big boys.

The shift to mobile over recent years means there are many more factors to consider when choosing a new betting site compared with, say, a decade ago. Don’t worry though, we are here to help!

All new bookies worth your time are listed here on My Betting Sites.

Every time a new UK betting site launches, our experts are the first to hop on board and see if they are worth recommending to our community.

SBK football

New betting sites such as SBK bring welcome offers and more opportunities for punters.

New customer betting offers are often used to get new punters through the door, and they usually come in the form of free bets, enhanced odds or a first deposit bonus.

But what matters in the long run for all new kids on the block is the promotions for existing customers, and providing plenty of betting markets while utilising new technology to conjure up the best product possible.

New UK Betting Sites - Editor’s Pick

SBK Betting

Deposit £20 get £20 Cash Refund on Losses

The mobile revolution is truly upon us. To be honest, it has been for ages. That’s probably why the folks behind exchange betting platform Smarkets thought to create a mobile app-only sportsbook. And my word, they did a good job! Great prices, loads of markets, a generous sign up offer and innovative social features all in a shiny little app - what’s not to like?

Claim £20 offer

New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.


Why Join a New Betting Site?

Lots of you lovely people living in Old Blighty are on the lookout for new UK bookmakers every day, and this can be for a number of reasons.

It’s important for new bookies to score highly on some (ideally all) of the following to give themselves a shot at attracting and retaining punters:

✅ Sign Up Offers

Online bookies love to dish out free bets, deposit bonuses or other sweeteners to attract people to sign up to use their products. This presents a fantastic opportunity for you, the discerning betting connoisseur, to hoover up a pretty decent pile of bonuses and risk-free wagering opportunities through signing up to new betting sites.

The best sign up offers around can often be found at new betting sites.

New betting sites don’t have an incredibly strong global brand such as the likes of Bet365 (and they can’t afford to hire Ray Winstone to suggest people should sign up with them). That means they often have to go above and beyond with their sign up offers in order to compete.

✅ Cutting-Edge New Tech

If you look at what betting sites used to look like compared with the modern-day aesthetics, it’s chalk and cheese. New UK bookmakers tend to implement state-of-the-art software on their desktop site, as well as their dedicated mobile betting app.

This is particularly important when it comes to things like live betting, as there is a necessity for betting sites and apps to work quickly and efficiently with no glitches or lag. You’ll also find new bookmakers innovating in certain areas to try and differentiate themselves: for example, SBK has integrated social and tipping elements to their swanky sportsbook app.

✅ Payment Options

Debit cards and credit cards have been popular methods for deposits and withdrawals on betting sites since the inception of online gambling, but lots of punters are now moving towards e-Wallets like PayPal. There are plenty of reasons for this, chief among them probably being convenience and security: Once you’ve linked your preferred e-wallet to a bank account, you don’t need to directly provide the bookie with details of your cards or accounts, if that sort of thing concerns you.

If your preferred betting site payment methods aren’t available at your current bookie, then it of course makes sense to scout out a new option that caters for your banking needs.

Even cryptocurrencies are beginning to appear on some new bookmakers’ list of banking options, and the quick, secure and smooth transactions via methods such are sure to appeal to punters going forward.

Unfortunately, UK online bookies are unlikely to accept an NFT of your favourite meme as payment just yet. Probably for the best.

✅ Odds

New betting sites simply won’t make the grade if their odds can’t compete with the established bookies. It’s a bookie-eat-bookie world out there.

Check the new bookie’s odds against Bet365 or one of the other established heavyweights and see how they compare.

On pure prices alone, Bet365 is probably on top of the market in the UK. That’s not a surprise - it’s the world’s biggest bookie so it can afford to have high payout percentages. Economy of scale, init. If a new bookie comes anywhere close to Bet365’s prices in the markets you fancy having a flutter on, you know you’re on the right track.

✅ Promotions

Bookies know that once they’ve whetted your appetite with a sign up bonus, you punters will be demanding more, more, and even more. To placate you, most bookies offer great betting promotions which can be ongoing features or relate to specific events.

Offering uniquely tasty promotions is another way that a newer bookie can stand out in this crowded market.

Kwiff, for example, regularly emails me with ‘Surprise Bet’ offers that will get ‘kwiffed’ if you’re lucky (to translate, they’ll give you a random free bet and the odds might get boosted by insane amounts).

✅ Range of Markets

Some new bookies offer exciting or obscure markets that aren’t available on more established sites. That might be because they use a different odds provider, or they’re targeting a different demographic.

Variety of markets is a good reason to add a new bookie to your selection of active accounts.

I once knew a guy called Simple Steve who signed up to a new online bookie without checking what markets it had open for betting. Simple Steve was well into his ski jumping and spent months working on a statistical formula to calculate the relationship between exact lift off angle and final competition standings to the 99% scientific significance level.

‘I could make some money on this’, thought Simple Steve, and he signed up to the first online bookie he could find.

However, Simple Steve made the catastrophic error of committing to a new bookie without making sure it offered the markets that he wanted to bet on and, lo and behold, his new bookie didn’t offer prices on ski jumping.

Simple Steve was so gutted. All those months in the garden shed working on his statistical edge gone to waste - word on the street is that he’s not watched a single ski jumping event since. Too many bad memories.

The moral of the story is to have a browse around the new bookie before you sign up to make sure it has the bets you want to take.

Better still, read an expert, comprehensive review like the ones you can find on My Betting Sites. If he’d have just read our VBet review, for example, Simple Steve would know that it has ski jumping markets… Tragic.

Drawbacks of New Online Betting Sites

It’s not all ‘sunlit uplands’ (sorry if that’s triggered some of you) with new online betting sites. As with any new products, there can be teething problems or even fundamental flaws that weren’t anticipated before launch. Below are the sorts of things that might annoy you at a new online bookie:

❌ Rubbish Betting App (Or No App)

Some new bookies, like SBK, pour their heart and soul into top-quality dedicated mobile betting apps. That’s great, because the statistics show that most Brits that bet online do so via a mobile device.

What isn’t great is that some new betting sites don’t offer the same seamless mobile experience. That can be a bit of a pain as, even though nearly all offer a reasonable experience via a standard mobile browser, that still doesn’t really come close to a good, responsive app.

I should add that, in my opinion:

A bad betting app is worse than no app at all (especially when your hard-earned money is at stake).

It's probably best to stick to the mobile browser if you think a new bookies’ app is a dumpster fire.

❌ Lack of Familiarity

This is not the fault of the new bookie per se, but it is sometimes the case that the layout or format of a new betting site might be quite different to the one you’re used to.

For example, I like to bet on asian handicaps. Some bookies display the asian handicap lines from the current score, while others display the lines from 0-0 regardless of current score. So if the home side is winning 2-0, backing the home team at -0.25 at one bookie might be the same as backing them to beat -2.25 at another bookie. The best way to double-check what you’re betting on is to compare the prices with a bookie you’re more familiar with

Other things that might be off-putting at first are different menu layouts and UX in general. But if you like the rest of what a new bookmaker has to offer, then you’ll soon get used to its new quirks.

❌ Lack of Payment Options

Basically the opposite to the above section on how a good variety of payment options can be a reason to sign up to a new bookie.

If you can’t conveniently deposit your dosh at a new bookie, why would you bother?

❌ Poor Customer Support

Most of the big bookies know how important solid customer support is to their overall brand and to customer trust. They all have big FAQ sections, or even dedicated support/help websites in addition to various avenues through which they can be contacted (live chat, email, social media, telephone, etc.).

This isn’t always the case with new online betting sites, which may have comparatively smaller budgets to try and create a competing service.

It’s easy to check what sort of customer support is available by checking the in-depth reviews on mybettingsites.com.

New UK Betting Offers 2021

Having a top-notch welcome offer is one of the best things a new betting site can put in place in order to give themselves the best chance of bringing some new players on board.

Without a welcome bonus, punters are unlikely to be queueing up to join a new bookie.

Free bets, for example, are popular in the UK because they are uncomplicated and rarely have any tricky wagering requirements attached. Some might have minimum odds or may only be placed on accumulator bets, but the best ones will give the new customer more freedom as to how they can use their free bets.

As long as the new betting site is fully licensed and regulated then there is plenty of incentive to give them a try and take advantage of generous bonus offers.

Best New Betting Offers - Editor's Picks

Mr Play logoMr Play: Bet £10 get £15 Free Bet
SBK logoSBK: £20 in Risk Free Bets
Parimatch logo Parimatch: Bet £5 get £30
BetUK logo BetUK: Bet £10 get £30 in Free Bets
Tebwin logo square Tebwin: Bet £10 Get a £30 Free Bet

Even the more esteemed bookies give free bets or a deposit bonus to new customers, and sometimes change them up from time to time to ensure they have the best betting deals possible and fend off competition from new betting sites.

Because we’re kind and nice, we’ve presented our overall top betting sign-up offer picks (including from new sites) so that you can see how the young pretenders fare against the big boys:

Best New Customer Betting Offers

  1. Bet £10 Get £30
    + £10 Casino Bonus!

    Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply

  2. £30 Matched Free Bet

    *New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.

  3. Money Back in Cash up to £20

    New customers only. Min odds 1/5 (1.2). If you place a multiple at least one selection must meet the min odds requirement. Max £20 refund. Payment restrictions apply. Qualifying bet must be placed and settled within 30 days of account opening. T&Cs apply.

  4. Bet £10 get £15 Free Bet

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply.

  5. Bet £10 Get a £20 Surprise Bet

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Please gamble responsibly. Additional T&Cs apply

  6. Bet £10 get £30 in Free Bets

    T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

  7. Bet £10 Get £30

    Qualifying fixed odds bet must be at odds of 1/2 or greater. First £10 free fixed odds bet plus a £5 free Total Goals football spread bet will be credited upon settlement of the qualifying bet. Second £10 free fixed odds bet and £5 free Total Goals football spread bet will be credited the next day. Offer must be claimed within 28 days of opening. Free bet stake not included in any winnings. See full ts&cs. 18+ begambleaware.org

  8. Money Back in Cash up to £20
    + a £5 Bet Builder free bet!

    New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply.

  9. Bet £10 Get £30 in Free Bets

    New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

  10. Bet £5 get £30

    New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ | begambleaware.org | Please gamble responsibly

Best New Football Betting Sites

  1. SBK
  2. Tebwin
  3. Parimatch
  4. Betiton
  5. BetUK
  6. BetTarget

Football is usually the most extensively covered sport at any UK-facing online bookie, and with good reason:

Brits love footy, Brits love betting on footy.

The range of options available for football punters is quite impressive, and established players like Betfair and 888Sport really do take some beating in this space. However, that's not to say there aren't some very decent football betting products at new online bookmakers.

New Football Betting Sites: Editor's Pick

Tebwin

Bet £10 Get a £30 Free Bet

Yeah, it's most definitely not the prettiest site ever. That could be improved. But what matters most is what's under the hood, and Tebwin delivers for footy punters with its BetConstruct-powered sportsbook that has a stupendous number of markets open for pre-match and in-play betting all day, every day. The generous sign up offer is a right touch, too.

Claim £30 offer

New players only. Opt-in Required. Minimum $/€/£ 10 qualifying bets. No cash-outs allowed. Deposit of £/€/$ 10 and place bets to the value of £/€/$ 10 or more to get a £/€/$ 30 Free Bet, minimum odds of 1.5, stake is not returned, maximum Conversion $/€/£20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms Apply


New Horse Racing Betting Sites

A certain free online encyclopedia indicates that betting on the horses has been a thing in the UK since at least 1600 (surely those Roman lads in Londinium were at it long before that though?). In any case, bookies have had a long time to perfect their horse racing betting products, and there are certainly some sophisticated options on the market.

According to the racing experts here at My Betting Sites HQ, these are some of the best new online bookmakers in the UK for horse racing:

  1. Bet £5 get £30

    New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ | begambleaware.org | Please gamble responsibly

  2. Bet £10 get £15 Free Bet

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply.

  3. Bet £10 get £30 in Free Bets

    T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

  4. Deposit £20 get £20 Cash Refund on Losses

    New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

Best New Betting Apps

We've looked at countless betting apps while writing reviews for mybettingsites.com. These are the new betting apps that have impressed us the most:

  1. SBK
  2. Parimatch
  3. BetUK

Placing bets via smartphone or tablet is now commonplace among UK punters and while betting sites usually work nicely on a mobile browser, a dedicated app is typically the best way to wager from your handheld device.

Bet UK i OS App

BetUK has hit the spot with its iOS and Android apps.

New betting apps tend to have neat security features like Face ID login implemented, meaning the time it takes to pick up your phone and place a bet with your chosen bookie is now minimal.

Bettors want quick and easy access to their sportsbook whenever they want.

Because of the increased popularity of betting via mobile, many new UK bookmakers build their products around their app, creating a smooth user experience with top-class functionality and seamless access to all features.

Users can go through the registration process on a betting app just as they would on desktop, and proceed to place pre-match and in-play wagers with live stats and in some cases streaming readily available.

New Betting Apps - Editor’s Pick

Ryan Davis

Ryan Davis

It’s an obvious choice for me: SBK is definitely the cream of the crop when it comes to new betting apps.

Mobile app-only sportsbook SBK is the kid brother of the well-established betting exchange, Smarkets.

Given that the whole project is built for mobile, it should be no surprise that the SBK app is super easy to use.

Not only that, but the tech nerds at SBK have also packed in a huge amount into their little app: Yes there are loads of markets with prices powered by the Smarkets exchange, but there’s also cool social features that you won’t find anywhere else.

Best New Betting Sites to Look Out For in 2022

There are well over 3,000 gambling businesses currently licensed to operate in the UK by the Gambling Commission. That number will almost certainly grow in 2022, and at least some of those new licensees are going to be decent new online betting sites.

Keep an eye out on My Betting Sites for in-depth reviews on new betting sites for UK punters throughout the year.

We regularly update our list of reviews with new bookies (but only if they’re licensed by the Gambling Commission and if we think they’re worth your time!).

New Betting Sites UK: Summary

We’re all about new UK bookies here at My Betting Sites.

Yes, we review the big established names and wax lyrical about their sign up offers, too (if they’re any good), but we love being able to offer expert insight into new bookies for punters looking to switch or simply open additional accounts. We hope that, after reading this page, you feel confident enough to go ahead and sign up with one of the new bookies featured. If not, simply read the in-depth review of that bookie for more info!

If you’re looking for more info on the betting offers and promotions available at both new and established bookmakers, check out the following pages: