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Football Betting Sites

The best football bookmakers, offers and promotions - handpicked by our betting site experts.

Football betting sites UK: Pros & cons

Rhino Bet

  • Regular football specials
  • Multiple asian handicap lines
  • Simple navigation
  • No cash out on Bet Builder bets
  • Visa/Mastercard payments only
Welcome Offer
Bet £25 get a £10 free bet
+ 25 Free Spins on Bonanza
Claim Go to website

UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g10p25fs’ and make a minimum deposit of £25. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet and free spins are available once. T&C's apply.

Website: rhino.betFounded: 2021
Owner: Playbook Gaming LtdHeadquarters: London

Summary

Author: Ryan Ryan

About Rhino.Bet

🦏 Owned by London-based casino network company, Playbook Gaming Ltd

🦏 Licensed and regulated by the UK Gambling Commission

🦏 Brilliant football bet builder

🦏 User-friendly and simple platform owing to streamlined sports selection

🦏 Plenty of price boosts for football, racing, golf & more

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BetUK

Most improved for 22/23
  • Great coverage of global football
  • Strong in-play football offering
  • Dedicated mobile apps
  • Limited live streaming
Welcome Offer
Bet £10 get £30 in Free Bets
Claim Go to website

Full T&Cs Apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. BeGambleAware.org

Website: www.betuk.comFounded: 2018
Owner: LeoVegas Gaming PLCHeadquarters: Malta

Summary

Author: Ryan Ryan

BetUK might just be the best new(ish) betting site on the market. The sign up offer is generous and you can take advantage of great existing customer offers (like the Bet UK Acca Club, for example) once you're in, too.

BetUK sign up offer (how to claim)
BetUK promotions
BetUK football
BetUK horse racing
BetUK app
BetUK payment methods
BetUK support
BetUK casino

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Parimatch

  • Huge match selection
  • Asian handicap markets
  • Corners markets
  • Great bet builder
  • No footy live streaming
  • Not the best for player props
Welcome Offer
Bet £10 Get £20 in Free bets
Claim Go to website

18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is valid from 10:00 UK time on 16/01/2023. Card payments only. T&Cs Apply, see below. begambleaware.org | Please Gamble Responsibly

Website: parimatch.co.ukFounded: 1994
Owner: Pari-match LLCHeadquarters: Cyprus
Parimatch sports betting
Parimatch live betting
Parimatch casino

Summary

Author: Ben Smith Ben Smith

Parimatch is a Cyprus-based bookmaker and is one of the most popular betting sites in the CIS region. On October 1st, 2020, they launched in the UK, having partnered with English Premier League clubs Everton and Leicester City. The Parimatch site features a wide range of sports betting markets as well as a top Esports offering.

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Kwiff

Best for odds boosts
  • Best for odds boosts
  • Premier League guaranteed supercharge
  • Great dedicated mobile apps
  • Generous sign up offer
  • Limited payment options
  • No live football streaming
Welcome Offer
Bet £10 Get a £20 Surprise Bet
Claim Go to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Please gamble responsibly. Additional T&Cs apply

Website: www.kwiff.comFounded: 2015
Owner: Eaton Gate Gaming LimitedHeadquarters: London
Kwiff home page
Kwiff In Play Football
Kwiff Casino

Summary

Author: Ryan Ryan

Despite being a relative newcomer, Kwiff is already quite a recognisable brand in the UK market thanks to several quirky advertising campaigns over recent years. Kwiff offers some of the biggest odds boosts you can find anywhere and it’s comprehensive coverage of sports markets means there’s something for everyone here.

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Bet365

World's biggest bookie
  • Best for football live betting
  • Great football bet builder
  • 2 goals ahead early payout offer
  • More matches than anywhere else
  • Not the best looking site ever
  • May limit winning players
Welcome Offer
Bet £10 Get £30 in Free Bets
Claim Go to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

Website: bet365.comFounded: 2001
Owner: Hillside (New Media) LtdHeadquarters: Stoke-on-Trent

Summary

Author: Ryan Ryan

Bet365 is the most popular betting site in the world, and there are good reasons for it. The selection of odds, combined with a great in-play betting and other promotional features makes Bet365 online sports betting very hard to beat.

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Betway

  • Pre-built bet builder options
  • Great in-play football options
  • 4 to Score free-to-play game
  • No asian handicaps
Welcome Offer
Get £10 in free bets
Claim Go to website

New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply

Website: betway.comFounded: 2006
Owner: BetwayHeadquarters: Malta
Betway home
Betway in play football
Betway casino home

Summary

Author: Ryan Ryan

Betway has long been one of the most prominent UK online betting sites, and a great choice for many players worldwide. Among its biggest pros are a great supply of odds, user-friendly interface and a first-class esports offering.

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Betfred

  • Double Delight & Hat-trick Heaven
  • Acca insurance
  • Excellent welcome offer
  • Regular price boosts
  • Not the most modern site
Welcome Offer
Bet £10 get £40 in bonuses
Claim Go to website

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

Website: betfred.comFounded: 1967
Owner: BetfredHeadquarters: Warrington
Betfred homepage
Betfred live betting
Betfred Casino

Summary

Author: Ben Smith Ben Smith

Pretty much every bettor in the UK has heard of Betfred. The Warrington-based bookie has been around since the 1960s and still has a presence on the high street while also operating an online betting site. The company is heavily involved in sponsoring lots of sporting events in the UK and around the world, and their global presence continues to grow.

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BoyleSports

  • Football live streaming
  • Loads of payment methods
  • High quality mobile app
  • No asian handicaps
Welcome Offer
Bet £10 get £10
Claim Go to website

New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply

Website: www.boylesports.comFounded: 1982
Owner: BoyleSportsHeadquarters: Dundalk (Ireland)
Boyle Sports Homepage Mobile
Boyle Sports In Play Mobile
Boyle Sports Casino Mobile

Summary

Author: Ryan Ryan

BoyleSports is a well-recognised brand for British punters, with over 340 betting shops throughout the UK and Ireland and a long history of big-value sponsorships across a range of sports. Live streaming on horse racing, football and more is one feature that marks BoyleSports out as a truly high-quality online operator.

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BetVictor

  • Great football bet builder
  • Generous sign up offer
  • Pick6 free-to-play game
  • Limited live streaming
Welcome Offer
Bet £10 Get £40 in bonuses
+ 100 free spins on our Fishin’ Frenzy slot
Claim Go to website

18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly.

Website: betvictor.comFounded: 1946
Owner: Betvictor LtdHeadquarters: Gibraltar

Summary

Author: Ben Smith Ben Smith

BetVictor has been around since 1946 and has stood the test of time as the industry has shifted towards online gambling. The BetVictor betting site has a unique and classy design and offers the UK punter plenty of valuable features such as bet builders on football and NBA, plus the horse racing Betfinder.

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Spreadex

  • Spread betting available
  • Good bet builder
  • No PayPal deposits
Welcome Offer
Bet £25 get £50 in bet bonuses
Claim Go to website

Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. Ts&Cs Apply. 18+ begambleaware.org

Website: spreadex.comFounded: 1999
Owner: Spreadex LtdHeadquarters: St Albans, UK
Spreadex homepage
Spreadex live betting
Spreadex Casino

Summary

Author: Ben Smith Ben Smith

Spreadex is a betting and trading site that allows users to bet on sports as well as buying and selling financial assets. Spreadex differs from other online sportsbooks in that it offers spread betting as well as standard fixed odds. There is also a Spreadex Casino which features a wide range of games.

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BetTarget

  • Plenty of fast markets & specials
  • Multi correct score markets
  • Great payment options
  • No live streaming
  • No bet builder
Welcome Offer
Bet £15 get £10
Claim Go to website

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

Website: bettarget.comFounded: 2021
Owner: ASG Technologies LtdHeadquarters: BVI, Malta
Bet Target Sports Betting Mobile
Bet Target In Play Mobile
Bet Target Casino Mobile

Summary

Author: Ryan Ryan

BetTarget is another quality-looking sportsbook from the Aspire Global stable of online gambling products. There's plenty more beyond simple good looks, too: BetTarget has thousands of sports markets open for betting at any given moment and a first-rate casino and live casino offering to boot.

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Ladbrokes

  • 1-2-Free (£100 cash prize)
  • Acca boosts
  • Regular football odds boosts
  • Top-notch app
  • Cash out offers could be higher
  • Limited markets for some niche matches
Welcome Offer
Bet £5 get £20 in Free Bets
Claim Go to website

18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

Website: ladbrokes.comFounded: 1886
Owner: EntainHeadquarters: London

Summary

Author: Ryan Ryan

Punters can grab good value prices at Ladbrokes with boosted odds available across a range of markets. There are plenty of promotions for new and existing customers - including a free bets sign up offer that requires an initial deposit of just £5.

Ladbrokes sign up offer (how to claim)
Ladbrokes promotions
Ladbrokes football
Ladbrokes horse racing
Ladbrokes app
Ladbrokes payment methods
Ladbrokes casino

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Coral

  • Great site for football wagers
  • Football Super Series
  • Quality in-play betting
  • Lots of free bets and promotions
  • Standard odds are not always the highest
  • Not the smartest desktop interface
Welcome Offer
Bet £5 get a £20 free bet
Claim Go to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Website: sports.coral.co.ukFounded: 1926
Owner: Ladbrokes Coral Group plcHeadquarters: London
Coral home page
Coral in play betting
Coral live casino

Summary

Author: Ryan Ryan

Coral has been around for almost a century and it has deservedly maintained its place towards the top of the UK betting industry. For British sports fans, the Coral site has everything you could want. The football and horse racing sections are both filled with lots of markets and offers, and the live streaming catalogue is one of the best around.

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Unibet

  • Plent of live streaming (inc. 🇪🇸 La Liga)
  • Great football stats portal
  • Bet Builder & Match Multis
  • Asian lines & corners markets
  • More football specific promos would be nice
Welcome Offer
£40 Money Back
+ £10 casino bonus
Claim Go to website

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

Website: unibet.co.ukFounded: 1997
Owner: Kindred GroupHeadquarters: Malta
Unibet betting site uk
Unibet live betting
Unibet casino

Summary

Author: Ben Smith Ben Smith

Unibet is a part of Kindred Group and offers sports betting, poker, casino and bingo to over 11 million worldwide players. The brand has a presence in many territories, but the UK is one of its main focuses, which is emphasised by the sponsorship involvement with lots of British football and cricket teams as well as some horse racing and darts events.

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Grosvenor Sports

  • Great football betting options
  • Good mobile app
  • Decent promotions
  • Could offer more payment options
Welcome Offer
Double the Odds
Any sport. Any bet. Any odds.
Claim Go to website

New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

Website: grosvenorcasinos.comFounded: 1970
Owner: The Rank GroupHeadquarters: Maidenhead, UK
Grosvenor Sports home
Grosvenor Sports live betting
Grosvenor Casino

Summary

Author: Ryan Ryan

Grosvenor Casinos’ sports betting operation launched in 2016, with sports betting platform provider Kambi teaming up with this storied British casino brand to operate the sportsbook. Grosvenor offers a good range of sports betting options supported by plenty of promotions and its football coverage is particularly strong.

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Luckster

  • Brand new site in 2022
  • SBTech-powered sportsbook
  • Loads of payment methods
  • No dedicated mobile apps
Welcome Offer
Bet £10 get £10
Claim Go to website

This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply

Website: luckster.comFounded: 2022
Owner: Aspire Global International LTDHeadquarters: Malta

Summary

Author: Ryan Ryan

Luckster is a brand new entry into the UK market in 2022. Punters who sign up here will have a huge selection of markets to bet on at the SBTech-powered sportsbook and the wide range of payment methods ensures depositing and withdrawing is a stress-free experience.

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Highbet

  • Huge selection of matches
  • 'Rest of half' markets
  • Wide selection of payment methods
  • No dedicated mobile apps
Welcome Offer
Bet £10 Get £15
Claim Go to website

New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

Website: highbet.comFounded: 2021
Owner: Time Solutions LtdHeadquarters: Malta
Highbet Sportsbook Mobile
Highbet In Play Mobile
Highbet Casino Mobile

Summary

Author: Ryan Ryan

Highbet is another exciting new entry into the UK market. Its bright blue and yellow colour scheme certainly draws the eye and it looks excellent on mobile. As usual with Aspire Global-powered online sportsbooks and casinos, Highbet has pretty much all you need!

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ZetBet

  • Brand new site in 2022
  • Huge acca boosts
  • Great selection of footy markets
  • No live chat support
Welcome Offer
Bet £10 Get £10
Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Website: www.zetbet.comFounded: 2022
Owner: Marketplay LTDHeadquarters: Malta

Summary

Author: Ryan Ryan

Why should you sign up with ZetBet?

ZetBet advantages ✅

ZetBet is a nicely mobile optimised site with great coverage of football and up to 77% more winnings on accas with 4+ legs is great. If you like betting on niche sports then Zetbet is also a decent option: available markets stretch well beyond the normal fare and cover sports like water polo, lacrosse, curling and gaelic hurling.

ZetBet disadvantages 😞

Despite the neat mobile optimisation, there's no dedicated mobile apps. More promotions would be nice and the lack of live chat support is a shame.

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William Hill

  • Some of the best footy enhanced odds
  • Free or 4
  • Huge range of matches available
  • Acca Club
  • Few payment methods
  • No football live streaming
Welcome Offer
Bet £10 get £30 in Free Bets
Claim Go to website

18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.

Website: williamhill.comFounded: 1934
Owner: William Hill plcHeadquarters: London
William hill betting site uk
William hill live betting
William hill casino

Summary

Author: Ben Smith Ben Smith

William Hill is a British bookmaker that is based in London but in recent years has begun to expand worldwide. The company was founded in 1934 and has been at the forefront of sports betting ever since. Around 14,000 people are employed by William Hill, whose main offices are in the UK, Ireland, and Gibraltar.

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LeoVegas

  • Some live streaming available
  • Corners markets
  • Lots of player specials
  • Navigation not so clear
  • Site isn't great on desktop
Welcome Offer
Win up to £100 extra winnings
with your profit boost!
Claim Go to website

Full T&Cs apply. New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org LeoSafePlay.com Play responsibly!

Website: leovegas.comFounded: 2011
Owner: LeoVegas ABHeadquarters: Stockholm
Leo Vegas home page
Leo Vegas live betting
Leo Vegas Casino

Summary

Author: Ryan Ryan

Founded in 2011, LeoVegas has since become one of the main players in the iGaming space. The brand's award-winning mobile product has played a huge part in its success, and its collaboration with Kambi means it has a terrific sportsbook to add to the casino, which had been its initial focus.

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Betfair

#1 Betting Exchange
  • No in-play suspensions on cash out
  • Loads of footy live streaming
  • World-leading betting exchange
  • Huge selection of footy markets
  • Not many football betting offers
Welcome Offer
Money back as cash up to £20
If your first bet loses
Claim Go to website

Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.

Website: www.betfair.comFounded: 2000
Owner: Flutter EntertainmentHeadquarters: London, UK/Dublin, Ireland
Betfair Sportsbook home
Betfair Exchange
Betfair Live Casino

Summary

Author: Ryan Ryan

Betfair is a proper quality online betting site. It's a go-to for many UK punters largely because of the options available when you've got a sportsbook and an exchange all under one roof (not to mention the plentiful live streaming, great cash out function plus regular promos and offers). Betfair was one of the first accounts I opened as a beginner and it's still the main account I use for my betting now that I'm at a more advanced level.

Read full review

Best football betting sites UK (2022/23 season)
⚽⚽⚽

The best UK football betting sites for May 2023 are:

  1. Rhino Bet
  2. BetUK
  3. Parimatch
  4. Kwiff
  5. Bet365
  6. Betway
  7. Betfred
  8. LiveScore Bet
  9. BoyleSports
  10. BetVictor
  11. Virgin Bet
  12. Spreadex
  13. BetTarget
  14. Ladbrokes
  15. Coral
  16. Unibet
  17. Grosvenor
  18. ZetBet
  19. William Hill
  20. LeoVegas
  21. Betfair

    Rhino Bet 🥇

    Screenshots of Rhino Bet football markets on Google pixel smartphone

    Rhino Bet is a sharp-looking sportsbook from the Playbook Gaming stable which has an excellent variety of football markets and regular football specials.

    The football bet builder is stacked full of useful markets including handicaps, corners, and cards that you don't find at all other UK footy bookmakers.

    Another area that Rhino Bet excels in is the player props: Player cards, assists, and a great selection of different player goalscorer markets (including method of scoring) are open for betting.

    If we're gonna pick holes, we'd like to see more payment methods available and customer service options could be more extensive, too.

    BetUK 🥈

    Bet UK football betting market screenshots shown on mobile devices

    BetUK wasn't much to write home about when it first launched in 2018 but it's improved massively since then.

    It still lacks live streaming and specials and promos are probably better elsewhere, but BetUK is nevertheless a top football betting option.

    In-play and pre-match options are on a par with top-tier UK operators, but the range of football outright markets at BetUK is seldom matched. You can place wagers on league winners, top goalscorer and assisters in all good European leagues (and some rubbish ones too), and you can also bet on players' future/next clubs.

    If all that wasn't enough, you should also know that BetUK consistently has one of the best betting sign up offers available to UK punters.

    Kwiff 🥉

    Screenshots of Kwiff football betting markets on google pixel

    Kwiff tries to do things slightly differently and, for the most part, pulls it off. Suprised bets and supercharged odds are available and the overall football betting selection is great.

    If you're looking for odds boosts, Kwiff is pretty hard to beat. It has guaranteed price boosts on Premier League matches and it's massive 'kwiffed' odds are unique in the market.

    In our opinion, Kwiff is one of the nicer looking UK online betting sites. It's a clean design and it's easy to navigate on both mobile and desktop.

    There's unfortunately no football live streaming but the rest of the Kwiff package more than makes up for this.

    Bet365

    Bet365 football betting markets screenshots on google pixel

    Bet365 blows most other online football betting sites out of the water when it comes to the amount of matches covered in-play.

    Up to 12 selections can be combined in Bet365's soccer bet builder, and navigating around these markets is a breeze on both the app/mobile browser and the desktop.

    Some of the best-value football odds in the UK can be found at here, and I often use these prices as a benchmark for judging bet365 alternatives.

    The self-styled 'world's biggest bookie' has plenty of muscle in the market, which means it can afford to offer a huge welcome bonus to new footy punters.

    Betway

    Betway football betting market screenshots shown on mobile devices

    West Ham would struggle to break into the top two but Betway, their principle shirt sponsor, is deserving its lofty position on our football betting sites list.

    Boosted odds are ten a penny at Betway and matches and markets are easy to navigate on the slick dedicated app (or the mobile/desktop sites). Live streaming is available on selected matches and the in-play stats and graphics are extensive and easy to interpret for those games you can't watch.

    Betway's 4 to Score free-to-play game is also a great way to boost you football betting balance without having to make extra deposits. All you have to do is pick the first goalscorer in four games selected by Betway and there's up to £50,000 up for grabs each round.

    Betfred

    Screenshots of Betfred football betting markets on google pixel

    Betfred is one of the UK's most well-known independent bookmakers and is rightly recognised as one of the UK's best football betting sites.

    Integrated in-play football tips are provided by Racing Post Insight, and there are plenty of other great football features including PickYourPunt Builder and daily price boosts.

    A drawback is that there aren't quite as many matches covered here compared to some competitors but as long as you're not a fiend for Romanian division four live betting, you'll be fine.

    (It's also probably our favourite site for betting on rugby league, if you're partial to that when then footy's not on during the summer).

    BoyleSports

    Screenshots of Boyle Sports football betting markets on google pixel smartphones

    It's probably only Ireland's second most famous betting brand after Paddy Power, but the quality of BoyleSports football offering exceeds Paddy's in many aspects.

    BoyleSports offers live streaming of various football leagues, up to 100% odds boosts on footy accas, and a great selection of daily specials and enhanced prices. You can place some good value football bets here.

    The sign up offer might not be the most generous in the business, but it's super simple to claim. There's also the free-to-play football prediction game Fantasy 5 to keep you busy.

    Best new football betting sites

    Rank Bonus Turnover Min odds 
    1

    Bet £25 get a £10 free bet
    + 25 Free Spins on Bonanza

    Turnover: No requirements

    Lowest odds: 2.0 (1/1)

    ClaimGo to website

    UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g10p25fs’ and make a minimum deposit of £25. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet and free spins are available once. T&C's apply.

    2

    Bet £10 Get £20 in Free bets

    Turnover: No requirements

    Lowest odds: 1/1 (2.00)

    ClaimGo to website

    18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is valid from 10:00 UK time on 16/01/2023. Card payments only. T&Cs Apply, see below. begambleaware.org | Please Gamble Responsibly

    3

    Bet £10 Get £20 in Free Bets

    Turnover: No requirements

    Lowest odds: 1.5

    ClaimGo to website

    New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

    4

    Bet £10 Get £15

    Turnover: No requirements

    Lowest odds: 2.0

    ClaimGo to website

    New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

    5

    Bet £10 get £20 in Free bets

    Turnover: No requirements

    Lowest odds: 1/2 (1.5)

    ClaimGo to website

    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+

    6

    Bet £15 get £10

    Turnover: No requirements

    Lowest odds: 2.0

    ClaimGo to website

    18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

    7

    Bet £10 get £10

    Turnover: No requirements

    Lowest odds: 1/1 (2.0)

    ClaimGo to website

    This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply

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    Bet £10 Get £10

    Turnover: No requirements

    Lowest odds: 1/1 (2.0)

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    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

    9

    100% up to £100

    Turnover: No requirements

    Lowest odds:

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    Bet £10 get £30 in free bets

    Turnover: No requirements

    Lowest odds: 1.5

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    Turnover: No requirements

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    Turnover: No requirements

    Lowest odds: 2.0 (1/1)

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    UK Football Betting Sites FAQs

    What are the best football betting sites?

    The best UK football betting sites for 2022/23 are:

    What are the best new football betting sites?

    Yeah there are. Here’s a list of the top new online football bookies:

    Bookie
    UK launch
    Our Rating

    BetUK

    2018

    8/10

    Parimatch

    2020

    8/10

    LiveScore Bet

    2020

    8/10

    Rhino Bet

    2021

    7/10

    BetTarget

    2021

    7/10

    Luckster

    2022
    7/10

    FansBet

    2017

    8/10

    Betiton

    2020

    8/10

    SBK

    2019

    8/10

    Mr Play

    2017

    8/10

    2022
    8/10

    Can I claim free bets on football betting sites?

    Yes! Many free bet offers aren't necessarily football-specific, but you'll be able to claim and use them on football markets.

    For example, lots of bookies now offer ‘free-to-play’ games through which you can earn free bets or cash to use on football without needing to satisfy deposit or wagering requirements.

    Our favourite football free-to-play games are:

    Which bookie has the best football odds?

    We’ve looked at so many UK bookies by now that we can spot value prices from a mile off. After all of our hundreds (maybe thousands) of hours’ research, there’s one football betting site that comes out top of the pile for the best football odds: Bet365.

    It doesn’t matter whether you’re betting pre-match or inplay, international or club football, elite level European or semi-pro South American soccer, Bet365 always offers the best value for UK footy punters.

    Which site is best for Premier League betting?

    UK bookies understandably go hard on the Premier League marketing. It’s where they earn their big bucks. We’d say the following are all great options for EPL betting:

    • Paddy Power - Plenty of promotions
    • Ladbrokes - Traditional footy heavyweight
    • Kwiff - Supercharged EPL accas
    • Betfair - Uniquely liquid exchange
    • Bet365 - Unbeatable odds

    Do all UK bookies offer asian handicap markets?

    These are currently the UK's best football betting sites for asian handicap betting:

    • Bet365
    • 888sport
    • Parimatch
    • BetUK
    • BetVictor
    • Rhino Bet

    Best football betting sites UK

    The best UK football betting sites for 2022/23 are Rhino Bet, BetUK, Betway, Grosvenor Sports, Rhino Bet, Spreadex, Bet365, Kwiff, Betfred, BoyleSports and Parimatch.

    All top online football bookies offer the same core markets on top matches (and some rubbish matches, too), but there are specific areas where certain operators really excel. We break them down for you below:

    Football Betting Offers

    The most obvious football betting offers are the sign up bonuses advertised by online bookies. Yes, these are more generic offers but they can almost always be used on football betting markets.

    The sign up offers are the most straightforward offers around (and usually the best in terms of value), but that doesn’t mean there aren’t tasty little morsels for punters who are already existing customers at the top sites for football betting:

    Existing Customer Offers for Footy Punters

    Ladbrokes football offers

    Bet £5 get £20 in Free Bets

    Ladbrokes has great form when it comes to football betting offers. Odds boosts, free-to-play games like 5-A-Side and 1-2-Free, and a great sign up offer all help to create an elite football offering at Ladbrokes.

    Claim £20 offer

    18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.


    William Hill football offers

    Bet £10 get £30 in Free Bets

    William Hill is packed full of offers for existing customers like enhanced odds, daily specials and opportunities to bag free bets via the Acca Club or Scratch of the Day. The sign up offer is very decent, too.

    Claim £30 offer

    18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.


    Free Football Bets

    Nowadays, you’d struggle to find a top football betting site that doesn’t have some sort of free bet offer going. However:

    It’s important to remember that not all free bets are the same!

    Some come with nasty strings attached such as turnover or minimum odds requirements.

    At My Betting Sites, our experts say that signing up with multiple bookies is always a good idea for the simple reason that it gives you the opportunity to pick the best price on offer for any given market:

    You’re not obliged to spend loads of money at every bookie you have an account with, so why limit yourself?

    ❗Are the free bet offers on this site legit?

    Regulation is pretty tight in the UK market, so you can be fairly sure that any new bookie you register with is legit. However, you should certainly still do your own research - and it’s worth knowing that we only feature or even mention online bookies on mybettingsites.com if they have the correct, legitimate operating permissions and licenses for their respective jurisdiction.

    Signing up with a new bookie is also undoubtedly the best (quickest, easiest, simplest, bla bla) way to earn free bets.

    If you don't believe me, just look at the sign up offers below:

    Top 5 free bet offers

    18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

    1. Bet £25 get a £10 free bet
      + 25 Free Spins on Bonanza

      UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g10p25fs’ and make a minimum deposit of £25. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet and free spins are available once. T&C's apply.

    2. Bet £10 get £30 in Free Bets

      Full T&Cs Apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. BeGambleAware.org

    3. Bet £10 Get a £20 Surprise Bet

      New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Please gamble responsibly. Additional T&Cs apply

    4. Bet £10 Get £30 in Free Bets

      Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

    5. Get £10 in free bets

      New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply

    Free No Deposit Football Bets

    Do these even exist?

    The first important point to make is that people often go looking for ‘no deposit’ freebies because they want to gamble without taking the risk. We think that’s the wrong attitude.

    Even if you do find a truly ‘no deposit’ offer (which is unlikely in the UK market) you should always be conscious of the risks involved in sports betting. Do your own research into the products and operators and bet responsibly.

    That said, I guess the various free-to-play prediction games on offer at different bookmakers could qualify as a way to access ‘no deposit free bets’.

    You’ll need to have a registered account at the relevant online bookie and you may have to have deposited at some point to play these games but they don’t require a specific deposit in and of themselves:

    Bookies with football free to play games

    Free-to-play games typically involve either making predictions (such as correct scores), spinning a simple prize wheel or playing a free scratch card for a chance to win prizes.

    There are generally weekly or season-long cash jackpots to be won on free-to-play prediction games, but most free-to-play games offer free bets as consolation prizes if you don't land the main prize.

    Football Betting Promotions

    Aside from the free-to-play stuff we just talked about above (which could just as easily come in this section), there are a ton of different approaches online bookmakers take to promote their own football betting markets. Here are a few of the ones our experts think are the most valuable (and fun! Remember to have fun when you’re betting on footy 🙂):

    • Best odds guaranteed/price promises (for example SBK’s Price+)
    • Competitions & giveaways (Betfred has done these in the past)
    • Event-specific promotions
    • Bet requests (available at loads of the big bookies)
    • In-play promotions (such as Betfair's no cash out suspension)

    Paddy Power Football Betting

    £25 in free bets
    When you bet £10 on sportsbook

    Even if you don’t already have an account with Paddy Power, you’ll likely have seen some of their ads on the telly (they currently feature a self-depreciating José Mourinho cashing in on his ‘Special One’ moniker).

    Paddy shouts loud but, to be fair, it does back up this noise with a great product for football punters. The sign up offer is great, and it’s one of the top bookies for football betting promotions.

    Claim £25 offer

    New customers Only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. One free bet offer per customer, household or IP address only. Free bets expires after 7 days. Payment method restrictions apply. T&C's apply. Please Gamble Responsibly.


    Range of football betting markets

    Bet365 football betting

    Bet £10 Get £30 in Free Bets

    It’s honestly hard to find much to criticise Bet365 for when it comes to football betting. I guess maybe if you don’t like the colour green then you’ll struggle? Other than that, Bet365 is pretty much a football betting paradise.

    There’s live streaming from all sorts of leagues (perfect for when you want to settle down for some Bolivian Primera División action, for example), in-play markets covering basically anything that could happen on a football pitch, plus great promotions like early payout.

    Claim £30 offer

    Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.


    Football booking points betting is an increasingly popular market among UK footy punters, and there are several new UK bookmakers that offer this bet.

    Check out our dedicated Booking Points Betting Sites page for more info:

    More UK football betting site features

    Football Odds

    The bread and butter for all online football bookies.

    If you don’t offer attractive prices, the punters will not come.

    In such a competitive market as the UK, bookies really need to:

    • Think hard about their overround (payout percentage)
    • Ensure their in-play odds update quickly
    • Give punters value on cash outs.

    Plenty of bookies offer decent prices and score highly on all three of these points, but none really challenge Bet365 as the best-priced bookie in the UK market.

    Football Accas

    I, like many UK punters, enjoy a good acca. Whether it's a 3-fold of heavy home favourites or a 10-leg moonshot that would make me a millionaire if it came in, I love the buzz of following multiple games that I have a stake in.

    Football accas (‘soccer parlays’, as the Americans might call them) are a key bet type in the UK and pretty much every online bookie does a decent job at the very least on them.

    The best sites for football accumulators, though, have different bonuses and perks, like acca insurance and bonuses.

    Enhanced odds are commonplace on footy accas, with enhancements often increasing as you add more legs to your bet.

    Overall, us esteemed and venerated experts at My Betting Sites reckon Ladbrokes is probably the place to head to if you want the best acca experience.

    Tracking your bet on the Ladbrokes mobile app is super slick, odds boosts are regularly available, and you’ll get your stake back as a free bet if one leg of your 5+ leg acca lets you down.

    In-play Football Betting

    The nerds and boffins behind the scenes have really helped to improve the live football betting experience over recent years. Even if your bookie isn’t live streaming the event, instantaneously updating in-play stats are super-useful and the breadth and depth of in-play football betting markets is frankly insane compared to the state of play even ten years ago.

    You can’t go far wrong with Betfair if you fancy an in-play flutter in the UK.

    One of the features we really like about in-play betting on Betfair is the no cash out suspension on match odds markets.

    I, for one, have been stung trying to cash out from a winning position in play, only for a goal or red card to go against me while markets are suspended by a trigger happy trader, so this feature is a personal favourite.

    Football Live Streaming

    Live pictures from the match are crucial to some punters’ betting strategies and styles, and if you’re really trying to pick up value from small moments like stoppages in play or an attack that’s building momentum, then you’ll need something faster than the typical satellite TV package.

    Like with a load of other football betting-related questions, Bet365 is the best answer here.

    Obviously you won’t be able to live-stream UK football on Bet365 if you live in Old Blighty, but for a large number of other worldwide leagues and competitions, 365 has good-quality streams.

    Football Trading

    Exchange betting sites allow punters to approach football matches and events in much the same way as one might buy and sell shares, currencies or commodities in the financial markets.

    For example, If you’re bullish on Arsenal’s chances this weekend and you think they’re undervalued, you can ‘buy’ them on the exchange and ‘sell’ them for a profit before the game even kicks off (if the market moves in the direction you predicted).

    This is a whole different way of thinking about sports betting, and the undisputedly best place to ‘trade’ football is the Betfair Exchange.

    There are a few other betting exchanges (Betdaq and Smarkets being the most well-known alternatives), but Betfair crushes the competition in terms of liquidity and variety.

    Betfair also has an online sportsbook - and a darn good one at that - if you prefer some more traditional betting action.

    Asian Handicap Betting

    Betting sites that offer Asian handicap markets are super useful, especially for in-play betting. Generally speaking, a handicap market gives a favourite a disadvantage of a certain number of goals (think of a -1 handicap like that team starting the game from 0-1 down), and an underdog an advantage (i.e. a +1 is like that team starting the game from 1-0 up).

    The advantage of asian handicap markets is that your bet is ‘pushed’ (you get your stake back) if your team equals - but does not beat - the handicap.

    With other handicap markets, not beating the handicap outright might result in you losing your stake.

    Lots of UK bookies offer handicap markets, but we think Rhino Bet is the best UK bookie for Asian handicaps, with both main and alternative lines available.

    Betting on Corners

    Yet another way to bet on football is corners markets.

    Is a favourite losing at home against a resolute defence, or have you noticed a team playing with high wing-backs? Then corners might be an interesting angle to take.

    Typical corners markets include 2-way and 3-way over/under lines, total corners, first and second half total corners, corners match bet, corner handicap, asian handicap, first corner time, corners race, first and last corners, and multicorners. Bet365 has them all.

    Correct Scores Betting

    Correct scores are notoriously difficult to call, and that’s reflected in the prices offered by bookies for many scorelines.

    The most likely scorelines are the boring ones, like 0-0, 1-0, 0-1, 1-1 and 2-1. Keep in mind, however, that they might be underbought (i.e., good value) precisely because they are boring.

    Correct score markets are great to trade in-play, and for that reason I think Betfair is one of the best places to head if correct score betting is your thing.

    Football Betting Strategy

    The football betting offers and promotions that work best for you will depend on your personal football betting strategy.

    If you like to place accas, then make sure you go with a bookie that offers nice rewards, insurance, and/or enhanced odds on multiples (we suggest Ladbrokes).

    Likewise, if you’re partial to an asian handicap bet, do your research and pick the right site for your needs.

    Check the table and list in the section just above for a quick breakdown of some of the most common football betting site features and the bookies we think are best for each.

    When is the Best Time to Place Football Bets?

    Again, this totally depends on your strategy. If you’re looking to catch a nice price, then maybe take a look at markets as soon as they open, which could be days before kick off.

    888 Sport In Play Mobile

    In-play football betting can be very lucrative if you time your bet right

    Maybe you’re into in-play betting, in which case there’s often a lot of opportunities in the last 15-20 minutes of matches as people exit losing positions or chase losses.

    Our main suggestion on this topic is to make sure you have everything set up well in advance. So, even if you want to place a bet at the last minute or follow a match in play, make sure you’ve already registered, deposited and read the main terms and conditions of whichever sign-up offer you’ve gone for before you place your bet.

    Football Tipsters

    There is a crazy amount of football tipsters on social media and elsewhere on the world wide web claiming to have an improbably good record picking winners. One key thing to remember:

    These tipsters are there to help themselves! If they had such a brilliant winning formula, it’s highly unlikely they’d be sharing it with us.

    I know it takes a bit more time and effort, but you’ll be much better off in the long run if you do your own research and have a strong handle on the fundamentals of football betting before you place your hard-earned money at risk, rather than blindly following tips from a Twitter account.

    Football Betting Sites: Conclusion

    They think it’s all over… it is now!

    There we have it. A hell of a lot of information about football betting to take in, but we’re confident you’ll be a football betting sites expert if you’ve read through the entire page.

    There's heaps more betting sites content via the links below: