Best Bookmakers for Football Betting

Find the bookies with the best football odds on the Premier League, Champions League, Euro 2020 and more.

Best Betting Sites for Football


#1 Betting Exchange
  • Terrific variety of markets
  • Exchange platform is great for advanced bettors
  • Daily odds boosts on popular sports
  • Bank transfer withdrawals come with a fee
  • Commission taken on exchange transactions
Welcome Offer
£20 Risk Free Bet
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New customers only. Min odds 1/5 (1.2). If you place a multiple at least one selection must meet the min odds requirement. Max £20 refund. Payment restrictions apply. Qualifying bet must be placed and settled within 30 days of account opening. T&Cs apply.

Website: www.betfair.comFounded: 2000
Owner: Paddy Power BetfairHeadquarters: London, United Kingdom
Betfair Exchange Start
Betfair Exchange Racing
Betfair Casino NJ


Author: Ben Smith Ben Smith

Betfair is a popular choice among punters because of the options available to sports bettors and casino players. Not only does the sportsbook have great odds and lots of offers, but the betting exchange is the most sophisticated product of its kind.

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  • Accepts players from many countries
  • Great payment options in general
  • User-friendly interface
  • No Asian Handicap on offer
  • Not a top live streaming service
Welcome Offer
No welcome offer
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18+. Bet The Responsible Way.

Website: betway.comFounded: 2006
Owner: BetwayHeadquarters: Malta
Betway Sports
Betway In Play
Betway Casino


Author: Ben Smith Ben Smith

Betway has long been one of the most prominent betting sites online, and a great choice for many players worldwide. Among their biggest pros are a great supply of odds, great payment methods and a user-friendly interface.

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World's biggest bookie
  • Best live betting in the business
  • Bet Builder for football, tennis, and basketball
  • Biggest range of odds from worldwide events
  • Not the best looking product
  • Might limit winning players
Welcome Offer
100% up to £100 in bet credits
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Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Website: bet365.comFounded: 2006
Owner: Hillside (New Media) LtdHeadquarters: Stoke


Author: Ben Smith Ben Smith

Bet365 is the most popular betting site in the world, and there are good reasons for it. The selection of odds, combined with a great in-play betting and cash out feature makes the Bet365 sportsbook second to none.

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  • Bet Builder for NBA and football
  • Variety of offers and promotions
  • Fantastic features for horse racing
  • Can be difficult to navigate
  • Limited live streaming offering
Welcome Offer
Bet £5 get £10
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New customers opt In, bet £5 (odds 2.00+) & get a £5 Free Bet for set events (odds 2.00+) + £5 Slots Bonus, selected games, 20x wagering to withdraw max £250. Offer valid from 10:00BST 08.04.21 to 12:00BST 12.04.21. Bonuses expire in 7 days. Card Payments only. T&Cs Apply, see below. 18+ | | Please gamble responsibly

Website: betvictor.comFounded: 1946
Owner: Betvictor LtdHeadquarters: Gibraltar


Author: Ben Smith Ben Smith

BetVictor has been around since 1946 and has stood the test of time as the industry has shifted towards online gambling. The BetVictor betting site has a unique and classy design and offers the UK punter plenty of valuable features such as bet builders on football and NBA, plus the horse racing Betfinder.

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  • Great selection of odds
  • Much improved sports betting app
  • Often great bonus offers
  • Design is not to everyone's taste
  • Withdrawals can be somewhat slow
Welcome Offer
100% up to £100
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£/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

Website: 888sport.comFounded: 2008
Owner: 888 Holdings PLCHeadquarters: Gibraltar
888 Sport Start
888 Sport Sport Betting
888 Casino


Author: Ben Smith Ben Smith

888Sport is a widely recognised brand within sports betting, and the company has been around since the 1990s. Today, they offer their services all around the globe and is a popular choice for many players.

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We Compare the Best Bookies for Online Football Betting

More people watch football than any other sport, and it plays just as big a role in the sports betting landscape.

The amount of focus that betting sites put on football speaks volumes about its popularity compared with other pastimes, but the million-dollar question is: which betting site is the best for football betting?

It’s a tougher question to answer than it might seem.

There is no one-size-fits-all rule here because different punters prioritise certain factors whereas others lean towards other elements.

What you can be sure of is that you will find everything you need here at

Whether you want to know the best bookies for live football betting, or who has the best football odds, or where you can grab a free bet on the next round of Premier League fixtures, we’ve got you covered.

Our experts have spent more than enough time on football betting sites over the years, and it is time for us to pass their wisdom on to you.

Top 3 Football Betting Sites

Bet365 Football Betting

100% up to £100 in bet credits

Bet365 is one of the biggest gambling companies in the world. If you ask any average sports fan to name the first betting site that springs to mind, lots of them would indeed think of Bet365. Their football betting odds are top-notch and the range of leagues, fixtures and markets are absolutely second to none. On top of that, their live betting and live football streaming offering is the best in the business, and there are numerous ongoing promotions on top of the £100 welcome offer.

Claim £100 offer

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

888sport Football Betting

100% up to £100

A bookmaker perhaps overlooked at times, 888sport has come a long way from its casino-only days and is now a genuine top quality football betting site. With some of the best bonus offers in the game, be it enhanced odds or a bonus for new customers, 888sport should be on your radar if it isn’t already. Add to that their bet builder function and a terrific live betting range, and you have yourself an absolute belter of a sportsbook.

Claim £100 offer

£/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

Betway Football Betting

No welcome offer

When it comes to betting on exactly what you want, Betway is the place to go. The #betyourway function is similar to the Bet Builder on other football betting sites but goes outrageously deep into the obscurity of lower league football and beyond. Whether you want to build a unique bet on reserve leagues in Argentina or a Premier League showdown, Betway have got you covered. You also have a plethora of daily specials and enhanced odds, on what is a top drawer sportsbook.

Claim Betway offer

18+. Bet The Responsible Way.

What Makes a Top Football Betting Site?

There is a reason that not everyone uses the same betting site for football. Each bookie, at least the best ones, will have their own unique selling points and key features which keep people playing with them.

If you take Betway and Bet365 as examples, you can see the key differences between them even just by quickly looking at the home pages. The former is very promotion-heavy and has a lot of personality, while Bet365 focuses more on having the best range of odds possible, as well as live streaming.

There are of course many other factors at play, but the main elements which make up top quality football betting sites are set out below.

🔢 Selection of Markets

Some punters might just be happy to back teams to win, lose or draw and perhaps stick them in an Acca, but there is so much more to football betting than just the result of the game.

Of course, you want lots of leagues, and not just the big-hitting Premier League, La Liga and Serie A, but more obscure competitions in other continents too.

Where the best football betting sites really shine is the number of markets available within each fixture.

Double chance, goals over/under, and both teams to score are all well and good, but Asian handicaps should also be on offer with the best bookies, with alternative lines available.

Punters also like to bet on corners, and Asian lines are often an option with this too.

You should also be able to split bets up by half and place prop bets on individual players.

💰 Well-priced Football Betting Odds

If you’ve got a few betting sites you’re looking at signing up with, and there’s not much between them in terms of the range of markets, then really it’s all about the odds.

Established bookmakers tend to offer the best football odds, but it’s worth looking around to see who has the better prices for the bets you want to place.

888sport betway compare odds football

It pays off to look at more than one football betting site to compare odds before wagering.

Don’t join a bookie if you feel their odds aren’t up to scratch across the board, but it is best to have accounts with multiple betting sites so that you have options when it comes to placing each bet.

You can usually toggle between American, fractional and decimal odds formats. We would suggest using decimal for the purposes of comparing odds across a number of sites, but generally, all three are pretty easy to grasp.

🤑 Betting Bonuses and Free Bets

All punters love a sign up offer. It’s the first thing you get when you join a new betting site and in some cases they can be very lucrative and keep you going for a while.

If you are savvy enough to turn the bonus funds into withdrawable cash, you are onto a winner.

Football betting deals can come in the form of free bets, first deposit bonus, no deposit bonus or a risk-free bet, and each of the different types of bonus offer can carry different terms and conditions such as wagering requirements, minimum odds and expiry date.

Lots of bookmakers, especially new kids on the block, look to entice new customers by offering juicy bonuses, so make sure you keep your eyes peeled for a nice betting offer.

⏱ Live Betting

One of the most pivotal components of modern-day betting sites is the quality of their live betting offering on desktop and, more importantly, mobile.

You have probably seen the Bet365 adverts with Ray Winstone barking the latest in-play odds through the TV. This is a huge part of what football betting has become.

The days of walking into a land-based betting shop, handing in your bet slip, and the book closing once the game begins are a thing of the past. Now, whether it is the first minute or the 90th, you are able to pick up your phone and place a live bet on the next goal, corner, card, or whatever might tickle your fancy.

Most bookies now have apps that make live betting much easier, meaning you can make your wagers from home, the bar, the park - anywhere.

If you want to bet in-play, make sure you’re joining a sportsbook with a live betting section which functions smoothly and offers a variety of odds.

💷 Cash Out

Cash out is a part of live betting in so much that it can be done live during an event, but this feature can be used on pre-match markets and sometimes outright/futures bets.

You can close your bet early for a cash settlement before the event you have bet on has finished.

Cash out can be for a profit if, for example, you backed a team to win and they are 1-0 up with 10 minutes left. Or, it can be for a loss, if your team is not winning and you don’t think they will go on to do so.

Top football betting sites will offer this feature on most events, especially the more popular bet types such as the match winner.

📺 Live Streaming

While we all love football betting, that pleasure stems from the joy we get from watching football. Some bookmakers will allow you to do both all in one place through a live streaming service.

Because of television rights in the UK, Brits won’t be able to stream Premier League games on football betting sites, but fixtures from all over the globe are available on a daily basis with some sportsbooks.

Bet365 football streaming

Bet365 have the best football streaming offering in the game.

Whether it’s early in the day and games are taking place in Asia, or some European action later on, the chances are there will be some football happening somewhere and you can watch it on desktop or mobile with betting sites like Bet365.

Rather than blindly betting on teams you have never heard of, you can see for yourself how the games pan out, which leads to smarter live betting.

How to Bet on Football

Many people reading this will have placed bets on football before. It has become a big part of the culture in the UK, and it is good fun to have a few quid riding on a game that you would otherwise have no emotional attachment to.

Bets that you often see promoted by bookies are often quite speculative, such as scorecasts, accumulators, and specials which have big odds but are pretty unlikely to come in.

The focus is primarily on big Premier League and Champions League fixtures, where it can be difficult to find value and outsmart the bookmaker.

You might be best served looking at lesser leagues where matches are not analysed as heavily, and you can steal a march.

As far as the most common football bet types are concerned, you will generally see the below markets across all major football betting sites:

  • Full Time Result (Money Line)

A bet on the match outcome after 90 minutes. This can be a win for team 1, a draw, or a win for team 2. In knockout competitions, where there must be a winner, the full time result is still three-way, because it can be a draw after regulation time before going to extra time and/or penalties.

  • Goals Total Over/Under

You can bet on the total amount of goals in a game, choosing over or under a certain figure (e.g. 2.5). Most football betting sites will also let you bet over/under the line on total goals per team.

  • Both Teams to Score

This is a bet on whether or not both teams will score during a 90-minute game. You simply choose ‘Yes’ or ‘No’.

  • Draw No Bet

The same as full time result, but you cannot back the draw. You back a team to win, and if it is a draw you have your stake returned. Odds are shorter because there is less risk.

  • Double Chance

You choose two out of the possible result outcomes, and if one of those two is correct, you win. Similar to draw no bet, but if you back team 1/2 or draw, rather than having the stake returned if it’s a draw, you win. Odds are shorter than draw no bet.

  • Goalscorer

Choose a player to score the first goal, last goal, or at any time in the game.

  • Asian Handicap

The closest thing to a point spread, which is popular in American sports betting. This applies a handicap to the teams, and you back one of the teams to win with that handicap number of goals applied. Because there are quarter points and half points at play, this is more complicated than other football bet types.

  • Accumulator

When you combine multiple selections into one bet, this is called an accumulator or an ‘Acca’. Payouts can be big because it requires every selection to be correct in order to win.

Frequently Asked Questions About Football Betting Sites

🤔 What does 1X2 mean in football betting?

You may have seen some football match winner odds displayed with 1X2. These characters represent the three possible outcomes of the game. 1 means home team win, X means draw, and 2 means away team win.

➕ How do I bet using handicaps in football?

Handicap betting applies a virtual handicap to the game in favour of one of the teams. If Brighton are playing Liverpool and you back Brighton +1.5, this means that essentially Brighton already lead 1.5-0. If Liverpool win the actual game 2-1, you win the bet because Brighton cover the handicap by 0.5.

⌚ Does my football bet include extra time and penalties?

Bets are settled after 90 minutes, unless otherwise stated. So, if you bet on a team to win in a three-way full time result market, and they win after extra time, you would lose the bet because they drew after 90 minutes. The same applies to goalscorer bets and other props.

🧐 How do I read football odds?

Football odds are usually displayed in fractional format in the UK. The first number is the amount you would win if you wagered the amount of the second number. So, if the odds are 7/4, you would win £7 from a £4 bet, plus your stake, so £11 in total.

They are sometimes displayed in decimal form. The number shown is what you would win, including your returned stake, if you bet £1.

⚽ Which bookie is the best for football betting?

If you want the most games and most markets, Bet365 is right up there. For daily bet boosts and the best bet builders, you can’t go wrong with Betway. Lots of betting sites have many great features - it all depends what you’re after!