The best football bookmakers, offers and promotions - handpicked by our betting site experts.
UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g10p25fs’ and make a minimum deposit of £25. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet and free spins are available once. T&C's apply.
| Website: rhino.bet | Founded: 2021 |
| Owner: Playbook Gaming Ltd | Headquarters: London |
About Rhino.Bet
🦏 Owned by London-based casino network company, Playbook Gaming Ltd
🦏 Licensed and regulated by the UK Gambling Commission
🦏 Brilliant football bet builder
🦏 User-friendly and simple platform owing to streamlined sports selection
🦏 Plenty of price boosts for football, racing, golf & more
Read full review
Full T&Cs Apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. BeGambleAware.org
| Website: www.betuk.com | Founded: 2018 |
| Owner: LeoVegas Gaming PLC | Headquarters: Malta |
BetUK might just be the best new(ish) betting site on the market. The sign up offer is generous and you can take advantage of great existing customer offers (like the Bet UK Acca Club, for example) once you're in, too.
↪ BetUK sign up offer (how to claim)
↪ BetUK promotions
↪ BetUK football
↪ BetUK horse racing
↪ BetUK app
↪ BetUK payment methods
↪ BetUK support
↪ BetUK casino
18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is valid from 10:00 UK time on 16/01/2023. Card payments only. T&Cs Apply, see below. begambleaware.org | Please Gamble Responsibly
| Website: parimatch.co.uk | Founded: 1994 |
| Owner: Pari-match LLC | Headquarters: Cyprus |
Parimatch is a Cyprus-based bookmaker and is one of the most popular betting sites in the CIS region. On October 1st, 2020, they launched in the UK, having partnered with English Premier League clubs Everton and Leicester City. The Parimatch site features a wide range of sports betting markets as well as a top Esports offering.
Read full reviewNew customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Please gamble responsibly. Additional T&Cs apply
| Website: www.kwiff.com | Founded: 2015 |
| Owner: Eaton Gate Gaming Limited | Headquarters: London |
Despite being a relative newcomer, Kwiff is already quite a recognisable brand in the UK market thanks to several quirky advertising campaigns over recent years. Kwiff offers some of the biggest odds boosts you can find anywhere and it’s comprehensive coverage of sports markets means there’s something for everyone here.
Read full reviewMin deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.
| Website: bet365.com | Founded: 2001 |
| Owner: Hillside (New Media) Ltd | Headquarters: Stoke-on-Trent |
Bet365 is the most popular betting site in the world, and there are good reasons for it. The selection of odds, combined with a great in-play betting and other promotional features makes Bet365 online sports betting very hard to beat.
Read full reviewNew customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply
| Website: betway.com | Founded: 2006 |
| Owner: Betway | Headquarters: Malta |
Betway has long been one of the most prominent UK online betting sites, and a great choice for many players worldwide. Among its biggest pros are a great supply of odds, user-friendly interface and a first-class esports offering.
Read full reviewNew 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
| Website: betfred.com | Founded: 1967 |
| Owner: Betfred | Headquarters: Warrington |
Pretty much every bettor in the UK has heard of Betfred. The Warrington-based bookie has been around since the 1960s and still has a presence on the high street while also operating an online betting site. The company is heavily involved in sponsoring lots of sporting events in the UK and around the world, and their global presence continues to grow.
Read full reviewNew UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
| Website: www.boylesports.com | Founded: 1982 |
| Owner: BoyleSports | Headquarters: Dundalk (Ireland) |
BoyleSports is a well-recognised brand for British punters, with over 340 betting shops throughout the UK and Ireland and a long history of big-value sponsorships across a range of sports. Live streaming on horse racing, football and more is one feature that marks BoyleSports out as a truly high-quality online operator.
Read full review18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly.
| Website: betvictor.com | Founded: 1946 |
| Owner: Betvictor Ltd | Headquarters: Gibraltar |
BetVictor has been around since 1946 and has stood the test of time as the industry has shifted towards online gambling. The BetVictor betting site has a unique and classy design and offers the UK punter plenty of valuable features such as bet builders on football and NBA, plus the horse racing Betfinder.
Read full reviewPlace a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. Ts&Cs Apply. 18+ begambleaware.org
| Website: spreadex.com | Founded: 1999 |
| Owner: Spreadex Ltd | Headquarters: St Albans, UK |
Spreadex is a betting and trading site that allows users to bet on sports as well as buying and selling financial assets. Spreadex differs from other online sportsbooks in that it offers spread betting as well as standard fixed odds. There is also a Spreadex Casino which features a wide range of games.
Read full review18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.
| Website: bettarget.com | Founded: 2021 |
| Owner: ASG Technologies Ltd | Headquarters: BVI, Malta |
BetTarget is another quality-looking sportsbook from the Aspire Global stable of online gambling products. There's plenty more beyond simple good looks, too: BetTarget has thousands of sports markets open for betting at any given moment and a first-rate casino and live casino offering to boot.
Read full review18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.
| Website: ladbrokes.com | Founded: 1886 |
| Owner: Entain | Headquarters: London |
Punters can grab good value prices at Ladbrokes with boosted odds available across a range of markets. There are plenty of promotions for new and existing customers - including a free bets sign up offer that requires an initial deposit of just £5.
↪ Ladbrokes sign up offer (how to claim)
↪ Ladbrokes promotions
↪ Ladbrokes football
↪ Ladbrokes horse racing
↪ Ladbrokes app
↪ Ladbrokes payment methods
↪ Ladbrokes casino
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
| Website: sports.coral.co.uk | Founded: 1926 |
| Owner: Ladbrokes Coral Group plc | Headquarters: London |
Coral has been around for almost a century and it has deservedly maintained its place towards the top of the UK betting industry. For British sports fans, the Coral site has everything you could want. The football and horse racing sections are both filled with lots of markets and offers, and the live streaming catalogue is one of the best around.
Read full review18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.
| Website: unibet.co.uk | Founded: 1997 |
| Owner: Kindred Group | Headquarters: Malta |
Unibet is a part of Kindred Group and offers sports betting, poker, casino and bingo to over 11 million worldwide players. The brand has a presence in many territories, but the UK is one of its main focuses, which is emphasised by the sponsorship involvement with lots of British football and cricket teams as well as some horse racing and darts events.
Read full reviewNew customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org
| Website: grosvenorcasinos.com | Founded: 1970 |
| Owner: The Rank Group | Headquarters: Maidenhead, UK |
Grosvenor Casinos’ sports betting operation launched in 2016, with sports betting platform provider Kambi teaming up with this storied British casino brand to operate the sportsbook. Grosvenor offers a good range of sports betting options supported by plenty of promotions and its football coverage is particularly strong.
Read full reviewThis offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply
| Website: luckster.com | Founded: 2022 |
| Owner: Aspire Global International LTD | Headquarters: Malta |
Luckster is a brand new entry into the UK market in 2022. Punters who sign up here will have a huge selection of markets to bet on at the SBTech-powered sportsbook and the wide range of payment methods ensures depositing and withdrawing is a stress-free experience.
Read full reviewNew customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+
| Website: highbet.com | Founded: 2021 |
| Owner: Time Solutions Ltd | Headquarters: Malta |
Highbet is another exciting new entry into the UK market. Its bright blue and yellow colour scheme certainly draws the eye and it looks excellent on mobile. As usual with Aspire Global-powered online sportsbooks and casinos, Highbet has pretty much all you need!
Read full review18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
| Website: www.zetbet.com | Founded: 2022 |
| Owner: Marketplay LTD | Headquarters: Malta |
ZetBet is a nicely mobile optimised site with great coverage of football and up to 77% more winnings on accas with 4+ legs is great. If you like betting on niche sports then Zetbet is also a decent option: available markets stretch well beyond the normal fare and cover sports like water polo, lacrosse, curling and gaelic hurling.
Despite the neat mobile optimisation, there's no dedicated mobile apps. More promotions would be nice and the lack of live chat support is a shame.
Read full review18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.
| Website: williamhill.com | Founded: 1934 |
| Owner: William Hill plc | Headquarters: London |
William Hill is a British bookmaker that is based in London but in recent years has begun to expand worldwide. The company was founded in 1934 and has been at the forefront of sports betting ever since. Around 14,000 people are employed by William Hill, whose main offices are in the UK, Ireland, and Gibraltar.
Read full reviewFull T&Cs apply. New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org LeoSafePlay.com Play responsibly!
| Website: leovegas.com | Founded: 2011 |
| Owner: LeoVegas AB | Headquarters: Stockholm |
Founded in 2011, LeoVegas has since become one of the main players in the iGaming space. The brand's award-winning mobile product has played a huge part in its success, and its collaboration with Kambi means it has a terrific sportsbook to add to the casino, which had been its initial focus.
Read full reviewMax £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.
| Website: www.betfair.com | Founded: 2000 |
| Owner: Flutter Entertainment | Headquarters: London, UK/Dublin, Ireland |
Betfair is a proper quality online betting site. It's a go-to for many UK punters largely because of the options available when you've got a sportsbook and an exchange all under one roof (not to mention the plentiful live streaming, great cash out function plus regular promos and offers). Betfair was one of the first accounts I opened as a beginner and it's still the main account I use for my betting now that I'm at a more advanced level.
Read full reviewThe best UK football betting sites for May 2023 are:
Rhino Bet is a sharp-looking sportsbook from the Playbook Gaming stable which has an excellent variety of football markets and regular football specials.
The football bet builder is stacked full of useful markets including handicaps, corners, and cards that you don't find at all other UK footy bookmakers.
Another area that Rhino Bet excels in is the player props: Player cards, assists, and a great selection of different player goalscorer markets (including method of scoring) are open for betting.
If we're gonna pick holes, we'd like to see more payment methods available and customer service options could be more extensive, too.
BetUK wasn't much to write home about when it first launched in 2018 but it's improved massively since then.
It still lacks live streaming and specials and promos are probably better elsewhere, but BetUK is nevertheless a top football betting option.
In-play and pre-match options are on a par with top-tier UK operators, but the range of football outright markets at BetUK is seldom matched. You can place wagers on league winners, top goalscorer and assisters in all good European leagues (and some rubbish ones too), and you can also bet on players' future/next clubs.
If all that wasn't enough, you should also know that BetUK consistently has one of the best betting sign up offers available to UK punters.
Kwiff tries to do things slightly differently and, for the most part, pulls it off. Suprised bets and supercharged odds are available and the overall football betting selection is great.
If you're looking for odds boosts, Kwiff is pretty hard to beat. It has guaranteed price boosts on Premier League matches and it's massive 'kwiffed' odds are unique in the market.
In our opinion, Kwiff is one of the nicer looking UK online betting sites. It's a clean design and it's easy to navigate on both mobile and desktop.
There's unfortunately no football live streaming but the rest of the Kwiff package more than makes up for this.
Bet365 blows most other online football betting sites out of the water when it comes to the amount of matches covered in-play.
Up to 12 selections can be combined in Bet365's soccer bet builder, and navigating around these markets is a breeze on both the app/mobile browser and the desktop.
Some of the best-value football odds in the UK can be found at here, and I often use these prices as a benchmark for judging bet365 alternatives.
The self-styled 'world's biggest bookie' has plenty of muscle in the market, which means it can afford to offer a huge welcome bonus to new footy punters.
West Ham would struggle to break into the top two but Betway, their principle shirt sponsor, is deserving its lofty position on our football betting sites list.
Boosted odds are ten a penny at Betway and matches and markets are easy to navigate on the slick dedicated app (or the mobile/desktop sites). Live streaming is available on selected matches and the in-play stats and graphics are extensive and easy to interpret for those games you can't watch.
Betway's 4 to Score free-to-play game is also a great way to boost you football betting balance without having to make extra deposits. All you have to do is pick the first goalscorer in four games selected by Betway and there's up to £50,000 up for grabs each round.
Betfred is one of the UK's most well-known independent bookmakers and is rightly recognised as one of the UK's best football betting sites.
Integrated in-play football tips are provided by Racing Post Insight, and there are plenty of other great football features including PickYourPunt Builder and daily price boosts.
A drawback is that there aren't quite as many matches covered here compared to some competitors but as long as you're not a fiend for Romanian division four live betting, you'll be fine.
(It's also probably our favourite site for betting on rugby league, if you're partial to that when then footy's not on during the summer).
It's probably only Ireland's second most famous betting brand after Paddy Power, but the quality of BoyleSports football offering exceeds Paddy's in many aspects.
BoyleSports offers live streaming of various football leagues, up to 100% odds boosts on footy accas, and a great selection of daily specials and enhanced prices. You can place some good value football bets here.
The sign up offer might not be the most generous in the business, but it's super simple to claim. There's also the free-to-play football prediction game Fantasy 5 to keep you busy.
| Rank | Bookmaker | Bonus | Turnover | Min odds | ||
|---|---|---|---|---|---|---|
| 1 |
 Rhino Bet | Bet £25 get a £10 free bet | Turnover: No requirements | Lowest odds: 2.0 (1/1) | ClaimGo to website | UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g10p25fs’ and make a minimum deposit of £25. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet and free spins are available once. T&C's apply. |
| 2 |
 Parimatch | Bet £10 Get £20 in Free bets | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | 18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is valid from 10:00 UK time on 16/01/2023. Card payments only. T&Cs Apply, see below. begambleaware.org | Please Gamble Responsibly |
| 3 |
 LiveScore Bet | Bet £10 Get £20 in Free Bets | Turnover: No requirements | Lowest odds: 1.5 | ClaimGo to website | New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org |
| 4 |
 Highbet | Bet £10 Get £15 | Turnover: No requirements | Lowest odds: 2.0 | ClaimGo to website | New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+ |
| 5 |
 Virgin Bet | Bet £10 get £20 in Free bets | Turnover: No requirements | Lowest odds: 1/2 (1.5) | ClaimGo to website | *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+ |
| 6 |
 BetTarget | Bet £15 get £10 | Turnover: No requirements | Lowest odds: 2.0 | ClaimGo to website | 18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply. |
| 7 |
 Luckster | Bet £10 get £10 | Turnover: No requirements | Lowest odds: 1/1 (2.0) | ClaimGo to website | This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply |
| 8 |
 ZetBet | Bet £10 Get £10 | Turnover: No requirements | Lowest odds: 1/1 (2.0) | ClaimGo to website | 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. |
| 9 |
 Pub Casino | 100% up to £100 | Turnover: No requirements | Lowest odds: | ClaimGo to website | Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions |
| 10 |
 SBK | Bet £10 get £30 in free bets | Turnover: No requirements | Lowest odds: 1.5 | ClaimGo to website | New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. 18+. BeGambleAware.org. Full T&Cs apply. |
| 11 |
 Midnite | Bet £10 get £20 | Turnover: No requirements | Lowest odds: 3/1 (4.0) | ClaimGo to website | Customers must be verified and aged over 18. To qualify you must place accumulator bets that settle with a total stake of £10 and a minimum of 4 legs, at minimum total odds of 3/1 (4.0). T&Cs apply |
| 12 |
 All British Sports | 10% Cashback Always! | Turnover: No requirements | Lowest odds: | ClaimGo to website | Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply. 18+ |
| 13 |
 Betzone | Up To £60 back as free bets when you join! | Turnover: No requirements | Lowest odds: 2.0 (1/1) | ClaimGo to website | New Customer Offer – Promo Code: NEWWELCOME60 required | 50% back on net LOSSES on your first betting day | requires min 3 x £20 qualifying bets on first day’s betting | Min return £1 free bet | T&Cs apply | UK residents using debit card | Please gamble responsibly |
| 14 |
 talkSPORT BET | Bet £10 get £30 in free bets | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | 18+ New customers only. Opt in, bet £10+ at odds 2.00+, within 7 days of registration. No cash out. Get 3x £10 Free Bets on selected events. Bonus expires in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly |
| 15 |
 BritainBet | Bet £25 Get a £50 Free Bet | Turnover: 1x bonus amount | Lowest odds: 1.5 | ClaimGo to website | New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply. |
| 16 |
 Betiton | Bet £15 get £10 Free Bet | Turnover: No requirements | Lowest odds: 1/1 | ClaimGo to website | 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply |
| 17 |
 Mr Play | Bet £10 get £15 Free Bet | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply. |
| 18 |
 MrRex | Bet £15 Get £10 | Turnover: No requirements | Lowest odds: 2.0 (1/1) | ClaimGo to website | New customers only. Max one free bet. Qualifying bets must be place at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&C's apply. 18+ |
| 19 |
 Hopa | Bet £10 Get £10 | Turnover: No requirements | Lowest odds: 1/1 (2.0) | ClaimGo to website | New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&Cs apply. 18+ |
The best UK football betting sites for 2022/23 are:
Yes! Many free bet offers aren't necessarily football-specific, but you'll be able to claim and use them on football markets.
For example, lots of bookies now offer ‘free-to-play’ games through which you can earn free bets or cash to use on football without needing to satisfy deposit or wagering requirements.
Our favourite football free-to-play games are:
We’ve looked at so many UK bookies by now that we can spot value prices from a mile off. After all of our hundreds (maybe thousands) of hours’ research, there’s one football betting site that comes out top of the pile for the best football odds: Bet365.
It doesn’t matter whether you’re betting pre-match or inplay, international or club football, elite level European or semi-pro South American soccer, Bet365 always offers the best value for UK footy punters.
UK bookies understandably go hard on the Premier League marketing. It’s where they earn their big bucks. We’d say the following are all great options for EPL betting:
These are currently the UK's best football betting sites for asian handicap betting:
The best UK football betting sites for 2022/23 are Rhino Bet, BetUK, Betway, Grosvenor Sports, Rhino Bet, Spreadex, Bet365, Kwiff, Betfred, BoyleSports and Parimatch.
All top online football bookies offer the same core markets on top matches (and some rubbish matches, too), but there are specific areas where certain operators really excel. We break them down for you below:
The most obvious football betting offers are the sign up bonuses advertised by online bookies. Yes, these are more generic offers but they can almost always be used on football betting markets.
The sign up offers are the most straightforward offers around (and usually the best in terms of value), but that doesn’t mean there aren’t tasty little morsels for punters who are already existing customers at the top sites for football betting:
Ladbrokes has great form when it comes to football betting offers. Odds boosts, free-to-play games like 5-A-Side and 1-2-Free, and a great sign up offer all help to create an elite football offering at Ladbrokes.
William Hill is packed full of offers for existing customers like enhanced odds, daily specials and opportunities to bag free bets via the Acca Club or Scratch of the Day. The sign up offer is very decent, too.
Nowadays, you’d struggle to find a top football betting site that doesn’t have some sort of free bet offer going. However:
It’s important to remember that not all free bets are the same!
Some come with nasty strings attached such as turnover or minimum odds requirements.
At My Betting Sites, our experts say that signing up with multiple bookies is always a good idea for the simple reason that it gives you the opportunity to pick the best price on offer for any given market:
You’re not obliged to spend loads of money at every bookie you have an account with, so why limit yourself?
Regulation is pretty tight in the UK market, so you can be fairly sure that any new bookie you register with is legit. However, you should certainly still do your own research - and it’s worth knowing that we only feature or even mention online bookies on mybettingsites.com if they have the correct, legitimate operating permissions and licenses for their respective jurisdiction.
Signing up with a new bookie is also undoubtedly the best (quickest, easiest, simplest, bla bla) way to earn free bets.
If you don't believe me, just look at the sign up offers below:
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Bet £25 get a £10 free bet
+ 25 Free Spins on Bonanza
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Do these even exist?
The first important point to make is that people often go looking for ‘no deposit’ freebies because they want to gamble without taking the risk. We think that’s the wrong attitude.
That said, I guess the various free-to-play prediction games on offer at different bookmakers could qualify as a way to access ‘no deposit free bets’.
You’ll need to have a registered account at the relevant online bookie and you may have to have deposited at some point to play these games but they don’t require a specific deposit in and of themselves:
Free-to-play games typically involve either making predictions (such as correct scores), spinning a simple prize wheel or playing a free scratch card for a chance to win prizes.
There are generally weekly or season-long cash jackpots to be won on free-to-play prediction games, but most free-to-play games offer free bets as consolation prizes if you don't land the main prize.
Aside from the free-to-play stuff we just talked about above (which could just as easily come in this section), there are a ton of different approaches online bookmakers take to promote their own football betting markets. Here are a few of the ones our experts think are the most valuable (and fun! Remember to have fun when you’re betting on footy 🙂):
Even if you don’t already have an account with Paddy Power, you’ll likely have seen some of their ads on the telly (they currently feature a self-depreciating José Mourinho cashing in on his ‘Special One’ moniker).
Paddy shouts loud but, to be fair, it does back up this noise with a great product for football punters. The sign up offer is great, and it’s one of the top bookies for football betting promotions.
It’s honestly hard to find much to criticise Bet365 for when it comes to football betting. I guess maybe if you don’t like the colour green then you’ll struggle? Other than that, Bet365 is pretty much a football betting paradise.
There’s live streaming from all sorts of leagues (perfect for when you want to settle down for some Bolivian Primera División action, for example), in-play markets covering basically anything that could happen on a football pitch, plus great promotions like early payout.
Football booking points betting is an increasingly popular market among UK footy punters, and there are several new UK bookmakers that offer this bet.
Check out our dedicated Booking Points Betting Sites page for more info:
The bread and butter for all online football bookies.
If you don’t offer attractive prices, the punters will not come.
In such a competitive market as the UK, bookies really need to:
Plenty of bookies offer decent prices and score highly on all three of these points, but none really challenge Bet365 as the best-priced bookie in the UK market.
I, like many UK punters, enjoy a good acca. Whether it's a 3-fold of heavy home favourites or a 10-leg moonshot that would make me a millionaire if it came in, I love the buzz of following multiple games that I have a stake in.
Football accas (‘soccer parlays’, as the Americans might call them) are a key bet type in the UK and pretty much every online bookie does a decent job at the very least on them.
The best sites for football accumulators, though, have different bonuses and perks, like acca insurance and bonuses.
Enhanced odds are commonplace on footy accas, with enhancements often increasing as you add more legs to your bet.
Overall, us esteemed and venerated experts at My Betting Sites reckon Ladbrokes is probably the place to head to if you want the best acca experience.
Tracking your bet on the Ladbrokes mobile app is super slick, odds boosts are regularly available, and you’ll get your stake back as a free bet if one leg of your 5+ leg acca lets you down.
The nerds and boffins behind the scenes have really helped to improve the live football betting experience over recent years. Even if your bookie isn’t live streaming the event, instantaneously updating in-play stats are super-useful and the breadth and depth of in-play football betting markets is frankly insane compared to the state of play even ten years ago.
You can’t go far wrong with Betfair if you fancy an in-play flutter in the UK.
One of the features we really like about in-play betting on Betfair is the no cash out suspension on match odds markets.
I, for one, have been stung trying to cash out from a winning position in play, only for a goal or red card to go against me while markets are suspended by a trigger happy trader, so this feature is a personal favourite.
Live pictures from the match are crucial to some punters’ betting strategies and styles, and if you’re really trying to pick up value from small moments like stoppages in play or an attack that’s building momentum, then you’ll need something faster than the typical satellite TV package.
Like with a load of other football betting-related questions, Bet365 is the best answer here.
Obviously you won’t be able to live-stream UK football on Bet365 if you live in Old Blighty, but for a large number of other worldwide leagues and competitions, 365 has good-quality streams.
Exchange betting sites allow punters to approach football matches and events in much the same way as one might buy and sell shares, currencies or commodities in the financial markets.
For example, If you’re bullish on Arsenal’s chances this weekend and you think they’re undervalued, you can ‘buy’ them on the exchange and ‘sell’ them for a profit before the game even kicks off (if the market moves in the direction you predicted).
This is a whole different way of thinking about sports betting, and the undisputedly best place to ‘trade’ football is the Betfair Exchange.
There are a few other betting exchanges (Betdaq and Smarkets being the most well-known alternatives), but Betfair crushes the competition in terms of liquidity and variety.
Betfair also has an online sportsbook - and a darn good one at that - if you prefer some more traditional betting action.
Betting sites that offer Asian handicap markets are super useful, especially for in-play betting. Generally speaking, a handicap market gives a favourite a disadvantage of a certain number of goals (think of a -1 handicap like that team starting the game from 0-1 down), and an underdog an advantage (i.e. a +1 is like that team starting the game from 1-0 up).
The advantage of asian handicap markets is that your bet is ‘pushed’ (you get your stake back) if your team equals - but does not beat - the handicap.
With other handicap markets, not beating the handicap outright might result in you losing your stake.
Lots of UK bookies offer handicap markets, but we think Rhino Bet is the best UK bookie for Asian handicaps, with both main and alternative lines available.
Yet another way to bet on football is corners markets.
Is a favourite losing at home against a resolute defence, or have you noticed a team playing with high wing-backs? Then corners might be an interesting angle to take.
Typical corners markets include 2-way and 3-way over/under lines, total corners, first and second half total corners, corners match bet, corner handicap, asian handicap, first corner time, corners race, first and last corners, and multicorners. Bet365 has them all.
Correct scores are notoriously difficult to call, and that’s reflected in the prices offered by bookies for many scorelines.
The most likely scorelines are the boring ones, like 0-0, 1-0, 0-1, 1-1 and 2-1. Keep in mind, however, that they might be underbought (i.e., good value) precisely because they are boring.
Correct score markets are great to trade in-play, and for that reason I think Betfair is one of the best places to head if correct score betting is your thing.
The football betting offers and promotions that work best for you will depend on your personal football betting strategy.
If you like to place accas, then make sure you go with a bookie that offers nice rewards, insurance, and/or enhanced odds on multiples (we suggest Ladbrokes).
Likewise, if you’re partial to an asian handicap bet, do your research and pick the right site for your needs.
Check the table and list in the section just above for a quick breakdown of some of the most common football betting site features and the bookies we think are best for each.
Again, this totally depends on your strategy. If you’re looking to catch a nice price, then maybe take a look at markets as soon as they open, which could be days before kick off.
In-play football betting can be very lucrative if you time your bet right
Maybe you’re into in-play betting, in which case there’s often a lot of opportunities in the last 15-20 minutes of matches as people exit losing positions or chase losses.
Our main suggestion on this topic is to make sure you have everything set up well in advance. So, even if you want to place a bet at the last minute or follow a match in play, make sure you’ve already registered, deposited and read the main terms and conditions of whichever sign-up offer you’ve gone for before you place your bet.
They think it’s all over… it is now!
There we have it. A hell of a lot of information about football betting to take in, but we’re confident you’ll be a football betting sites expert if you’ve read through the entire page.
There's heaps more betting sites content via the links below:
Ryan
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