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Football Betting Sites

All you need to know about football betting sites, offers and promotions during the 2022/23 season.

Best Betting Sites for Football

888sport

Best for 22/23 EPL
  • Excellent sign-up offer
  • Good value football odds
  • Up for 8 free-to-play game
  • Multiple Asian lines
  • Lack of live streaming outside horse racing
  • No football corners or cards markets
Welcome Offer
100% up to £100
on your first deposit
Claim Go to website

£/$/€10 min deposit using promo code “TOP100” • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount up to 5 times­ • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £/$/€50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & full T&Cs apply. . begambleaware, 18+

Website: 888sport.comFounded: 2008
Owner: 888 Holdings PLCHeadquarters: Israel
888 Sport Home
888 Sport Football In Play
888 Casino Home

Summary

Author: Ryan Davis Ryan Davis

In our (expert 😏 ) opinion, 888Sport is a genuine top-tier operator and a great option for UK punters: Competitive prices, a huge range of markets, regular promos, and an excellent new customer offer are hallmarks of 888sport's product.

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BetUK

Most improved for 22/23
  • Great coverage of global football
  • Strong in-play football offering
  • Dedicated mobile apps
  • Limited live streaming
Welcome Offer
Bet £10 get £30 in Free Bets
Claim Go to website

Full T&Cs Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3 x £10 Free Bets credited when you opt in by clicking the claim button on my offers page. Once the offer is claimed, place your qualifying bet, after the qualifying bet is settled, you will receive your free bets. Free bets must be used on 4 or more selections and are non-withdrawable and stake not returned with winnings. 7 day expiry. BeGambleAware.org

Website: www.betuk.comFounded: 2018
Owner: LeoVegas Gaming PLCHeadquarters: Malta
Bet UK home
Bet UK in play
Bet UK Casino

Summary

Author: Ryan Davis Ryan Davis

BetUK enables punters to get straight down to business with its user-friendly interface and good range of betting options. Solid iOS and Android apps mean BetUK scores highly for accessibility and a strong casino offering complements the core sportsbook product.

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BoyleSports

  • Football live streaming
  • Loads of payment methods
  • High quality mobile app
  • No asian handicaps
Welcome Offer
Bet £10 get £10 in Free Bets
+ £10 casino bonus!
Claim Go to website

*New UK customers (Excluding NI) mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply

Website: www.boylesports.comFounded: 1982
Owner: BoyleSportsHeadquarters: Dundalk (Ireland)
Boylesports Home
Boyle Sports In Play Betting
Boyle Sports Casino

Summary

Author: Ryan Davis Ryan Davis

BoyleSports is a well-recognised brand for British punters, with over 340 betting shops throughout the UK and Ireland and a long history of big-value sponsorships across a range of sports. Live streaming on horse racing, football and more is one feature that marks BoyleSports out as a truly high-quality online operator.

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Parimatch

  • Huge match selection
  • Asian handicap markets
  • Corners markets
  • Great bet builder
  • No footy live streaming
  • Not the best for player props
Welcome Offer
Bet £5 get £30 in bonuses
Claim Go to website

18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly

Website: parimatch.co.ukFounded: 1994
Owner: Pari-match LLCHeadquarters: Cyprus
Parimatch sports betting
Parimatch live betting
Parimatch casino

Summary

Author: Ben Smith Ben Smith

Parimatch is a Cyprus-based bookmaker and is one of the most popular betting sites in the CIS region. On October 1st, 2020, they launched in the UK, having partnered with English Premier League clubs Everton and Leicester City. The Parimatch site features a wide range of sports betting markets as well as a top Esports offering.

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Grosvenor Sports

  • Great football betting options
  • Good mobile app
  • Decent promotions
  • Could offer more payment options
Welcome Offer
Double the Odds
Any sport. Any bet. Any odds.
Claim Go to website

New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

Website: grosvenorcasinos.comFounded: 1970
Owner: The Rank GroupHeadquarters: Maidenhead, UK
Grosvenor Sports home
Grosvenor Sports live betting
Grosvenor Casino

Summary

Author: Ryan Davis Ryan Davis

Grosvenor Casinos’ sports betting operation launched in 2016, with sports betting platform provider Kambi teaming up with this storied British casino brand to operate the sportsbook. Grosvenor offers a good range of sports betting options supported by plenty of promotions and its football coverage is particularly strong.

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BetVictor

  • Great football bet builder
  • Generous sign up offer
  • Pick6 free-to-play game
  • Limited live streaming
Welcome Offer
Bet £10 Get £40 in bonuses
+ 100 free spins
Claim Go to website

18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly.

Website: betvictor.comFounded: 1946
Owner: Betvictor LtdHeadquarters: Gibraltar

Summary

Author: Ben Smith Ben Smith

BetVictor has been around since 1946 and has stood the test of time as the industry has shifted towards online gambling. The BetVictor betting site has a unique and classy design and offers the UK punter plenty of valuable features such as bet builders on football and NBA, plus the horse racing Betfinder.

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Betfred

  • Double Delight & Hat-trick Heaven
  • Acca insurance
  • Excellent welcome offer
  • Regular price boosts
  • Not the most modern site
Welcome Offer
Bet £10 get £60 in bonuses
Claim Go to website

New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

Website: betfred.comFounded: 1967
Owner: BetfredHeadquarters: Warrington
Betfred homepage
Betfred live betting
Betfred Casino

Summary

Author: Ben Smith Ben Smith

Pretty much every bettor in the UK has heard of Betfred. The Warrington-based bookie has been around since the 1960s and still has a presence on the high street while also operating an online betting site. The company is heavily involved in sponsoring lots of sporting events in the UK and around the world, and their global presence continues to grow.

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Kwiff

Best for odds boosts
  • Best for odds boosts
  • Premier League guaranteed supercharge
  • Great dedicated mobile apps
  • Generous sign up offer
  • Limited payment options
  • No live football streaming
Welcome Offer
Bet £10 Get a £20 Surprise Bet
Claim Go to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Please gamble responsibly. Additional T&Cs apply

Website: www.kwiff.comFounded: 2015
Owner: Eaton Gate Gaming LimitedHeadquarters: London
Kwiff home page
Kwiff In Play Football
Kwiff Casino

Summary

Author: Ryan Davis Ryan Davis

Despite being a relative newcomer, Kwiff is already quite a recognisable brand in the UK market thanks to several quirky advertising campaigns over recent years. Kwiff offers some of the biggest odds boosts you can find anywhere and it’s comprehensive coverage of sports markets means there’s something for everyone here.

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Bet365

World's biggest bookie
  • Best for football live betting
  • Great football bet builder
  • 2 goals ahead early payout offer
  • More matches than anywhere else
  • Not the best looking site ever
  • May limit winning players
Welcome Offer
Bet £10 Get £50 in Free Bets
Claim Go to website

New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

Website: bet365.comFounded: 2001
Owner: Hillside (New Media) LtdHeadquarters: Stoke-on-Trent

Summary

Author: Ryan Davis Ryan Davis

Bet365 is the most popular betting site in the world, and there are good reasons for it. The selection of odds, combined with a great in-play betting and other promotional features makes Bet365 online sports betting very hard to beat.

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Betway

  • Pre-built bet builder options
  • Great in-play football options
  • 4 to Score free-to-play game
  • No asian handicaps
Welcome Offer
Get £10 in Free Bets
Claim Go to website

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

Website: betway.comFounded: 2006
Owner: BetwayHeadquarters: Malta
Betway home
Betway in play football
Betway casino home

Summary

Author: Ryan Davis Ryan Davis

Betway has long been one of the most prominent UK online betting sites, and a great choice for many players worldwide. Among its biggest pros are a great supply of odds, user-friendly interface and a first-class esports offering.

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Betfair

#1 Betting Exchange
  • No in-play suspensions on cash out
  • Loads of footy live streaming
  • World-leading betting exchange
  • Huge selection of footy markets
  • Not many football betting offers
Welcome Offer
Money back as cash up to £20
If your first bet loses
Claim Go to website

Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.

Website: www.betfair.comFounded: 2000
Owner: Flutter EntertainmentHeadquarters: London, UK/Dublin, Ireland
Betfair Sportsbook home
Betfair Exchange
Betfair Live Casino

Summary

Author: Ryan Davis Ryan Davis

Betfair is a proper quality online betting site. It's a go-to for many UK punters largely because of the options available when you've got a sportsbook and an exchange all under one roof (not to mention the plentiful live streaming, great cash out function plus regular promos and offers). Betfair was one of the first accounts I opened as a beginner and it's still the main account I use for my betting now that I'm at a more advanced level.

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LiveScore Bet

Best new football bookie
  • Football live streaming available
  • LiveScore Squads
  • Great for corners and cards betting
  • Asian handicap lines
  • More payment options would be nice
Welcome Offer
Bet £10 Get £20 in Free Bets
Claim Go to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

Website: www.livescorebet.comFounded: 2020
Owner: LiveScore GroupHeadquarters: Gibraltar

Summary

Author: Ryan Davis Ryan Davis

LiveScore has long been a go-to site for a decent chunk of British sports fans looking for real-time sports updates. In 2020, LiveScore has branched out into the online betting space and, in our view, has done a jolly good job: A decent sign up offer, plenty of live streaming, a tight UX and loads of markets - what's not to like?!

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Ladbrokes

  • 1-2-Free (£100 cash prize)
  • Acca boosts
  • Regular football odds boosts
  • Top-notch app
  • Cash out offers could be higher
  • Limited markets for some niche matches
Welcome Offer
Bet £5 get £20 in Free Bets
Claim Go to website

18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

Website: ladbrokes.comFounded: 1886
Owner: EntainHeadquarters: London
Ladbrokes home screen
Ladbrokes In Play Football
Ladbrokes Live Casino

Summary

Author: Ryan Davis Ryan Davis

Ladbrokes offers football punters and fans of other sports excellent value with its boosted odds and array of markets. Along with the free bets offered upon sign-up, there are plenty of promotions for new and existing customers with this bookie.

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Unibet

  • Plent of live streaming (inc. 🇪🇸 La Liga)
  • Great football stats portal
  • Bet Builder & Match Multis
  • Asian lines & corners markets
  • More football specific promos would be nice
Welcome Offer
£40 Money Back
+ £10 casino bonus
Claim Go to website

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.

Website: unibet.co.ukFounded: 1997
Owner: Kindred GroupHeadquarters: Malta
Unibet betting site uk
Unibet live betting
Unibet casino

Summary

Author: Ben Smith Ben Smith

Unibet is a part of Kindred Group and offers sports betting, poker, casino and bingo to over 11 million worldwide players. The brand has a presence in many territories, but the UK is one of its main focuses, which is emphasised by the sponsorship involvement with lots of British football and cricket teams as well as some horse racing and darts events.

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BetTarget

  • Plenty of fast markets & specials
  • Multi correct score markets
  • Great payment options
  • No live streaming
  • No bet builder
Welcome Offer
Bet £10 get £20
Claim Go to website

18+, New customers only. Min wagering on sport £10. Max one £20 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited.

Website: bettarget.comFounded: 2021
Owner: ASG Technologies LtdHeadquarters: BVI, Malta
Bet Target Sports Home Page
Bet Target Live In Play
Bet Target Casino Home Page

Summary

Author: Ryan Davis Ryan Davis

BetTarget is another quality-looking sportsbook from the Aspire Global stable of online gambling products. There's plenty more beyond simple good looks, too: BetTarget has thousands of sports markets open for betting at any given moment and a first-rate casino and live casino offering to boot.

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Mr Mega

  • Great Bet Builder options
  • In-play data by StatsScore
  • Good range of payment methods
  • Site design a bit overwhelming
  • No football promos
Welcome Offer
Bet £15 Get £15
Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Website: mrmega.comFounded: 2010
Owner: Sharp Connection LtdHeadquarters: Malta
Mr Mega Home Page
Mr Mega In Play Football
Mr Mega Casino

Summary

Author: Ryan Davis Ryan Davis

Mr Mega has been available to us Brits since 2010, making it a relative old-timer on the UK gambling scene. One of a number of brands to utilise Aspire Global's high-quality gaming products, Mr Mega is a casino-first operator which also boasts a slick sportsbook with extensive options.

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Fansbet

  • Free-to-play game (£50k jackpot)
  • Some profits go to good causes
  • Free bet and acca boost promos
  • Add2Bet feature
  • Debit card deposits only
  • No live streaming
Welcome Offer
200% up to £200
Claim Go to website

Wager the bonus amount 5x within 7 days on Sports to release your Bonus. Bonus equal to 200% of qualifying deposit - up to £200. Bonus credited in real money without wagering requirements.

Website: fansbet.comFounded: 2017
Owner: Rush Partners LtdHeadquarters: Malta
Fansbet Sports home page
Fansbet In Play Betting
Fansbet Casino

Summary

Author: Ryan Davis Ryan Davis

Fansbet is unique in the UK online sports betting market in that it is committed to sharing part of its profits with charities and other good causes within the sports community and beyond. The likes of Sir Kenny Dalglish have lent their support to Fansbet, which was established in 2017 and offers UK punters a fully featured sportsbook with a good depth of markets.

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Betiton

  • Impressive football market depth
  • Well optimised for mobile
  • Acca boost up to 77%
  • Not the biggest welcome offer
Welcome Offer
Bet £15 get £10 Free Bet
Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Website: betiton.comFounded: 2020
Owner: Sharp Connection LtdHeadquarters: Malta
Betiton sports betting
Betiton live betting
Betiton Casino

Summary

Author: Ryan Davis Ryan Davis

Betiton was launched in the UK in 2020 and runs on the Aspire Global iGaming platform. UK punters have an impressive depth of football markets at their fingertips at Betiton, while other major sports (and plenty of less mainstream ones, too) are well covered. Key features like partial cash out help Betiton stand out in a crowded field of new UK white label operators.

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Coral

  • Great site for football wagers
  • Football Super Series
  • Quality in-play betting
  • Lots of free bets and promotions
  • Standard odds are not always the highest
  • Not the smartest desktop interface
Welcome Offer
Bet £5 get £20 in Free bets
Claim Go to website

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

Website: sports.coral.co.ukFounded: 1926
Owner: Ladbrokes Coral Group plcHeadquarters: London
Coral home page
Coral in play betting
Coral live casino

Summary

Author: Ryan Davis Ryan Davis

Coral has been around for almost a century and it has deservedly maintained its place towards the top of the UK betting industry. For British sports fans, the Coral site has everything you could want. The football and horse racing sections are both filled with lots of markets and offers, and the live streaming catalogue is one of the best around.

Read full review

Where to bet on football for the 2022/23 season

Best football odds: Bet365

⚽ Amazing range of in-play markets
⚽ Extensive bet builder options
⚽ Decent cash out value
⚽ Enhanced prices
⚽ Virtual soccer available

Best football offers: 888sport

⚽ Huge welcome offer
⚽ 4/1+ winner offer
⚽ Acca club
⚽ Up for 8 free to play game
⚽ Boosted odds with 888 Specials

Best for in-play betting: Betfair

⚽ No cash out suspensions on match odds
⚽ In-play cards and corners markets
⚽ Loads of live streaming
⚽ High quality mobile apps
⚽ Great options on the Exchange

Best for football accas: Ladbrokes

⚽ Acca insurance (free bet back)
⚽ Acca odds boosts
⚽ Great acca tracking on mobile
⚽ Edit your football acca in play
⚽ Lots of easy-to-use coupons

We Review Football Betting Sites

A taste of what we cover on this page:

  • What’s the best online football bookie for UK punters?
  • Which bookie offers football free bets?
  • Where can I get the biggest sign up bonus?
  • Which football betting site is best for in-play betting?

Stick around and read on below for answers to these questions (and loads more football betting site questions, too).

UK Football Betting Sites FAQ

I appreciate that there’s probably too much football to watch and bet on for you to have time to read every word on this page. These quick FAQs should cover your biggest football betting site questions without you having to slog through all our excellent research.

What are the best football betting sites?

Long story short, we reckon these sites are currently the best for football betting:

Can I claim free bets on football betting sites?

Yes! Many free bet offers aren't necessarily football-specific, but you'll be able to claim and use them on football markets.

For example, lots of bookies now offer ‘free-to-play’ games through which you can earn free bets or cash to use on football without needing to satisfy deposit or wagering requirements.

Our favourite football free-to-play games are:

Are there any good new UK football betting sites?

Yeah there are. Here’s a list of the top new online football bookies:

Bookie
UK launch
Our Rating

BetUK

2018

8/10

Parimatch

2020

8/10

LiveScore Bet

2020

8/10

BetTarget

2021

7/10

FansBet

2017

8/10

Betiton

2020

8/10

SBK

2019

8/10

Mr Play

2017

8/10

ZetBet

2022
7/10

Which bookie has the best football odds?

We’ve looked at so many UK bookies by now that we can spot value prices from a mile off. After all of our hundreds (maybe thousands) of hours’ research, there’s one football betting site that comes out top of the pile for the best football odds: Bet365.

It doesn’t matter whether you’re betting pre-match or inplay, international or club football, elite level European or semi-pro South American soccer, Bet365 always offers the best value for UK footy punters.

Which site is best for Premier League betting?

UK bookies understandably go hard on the Premier League marketing. It’s where they earn their big bucks. We’d say the following are all great options for EPL betting.

  • Paddy Power - Plenty of promotions
  • Ladbrokes - Traditional footy heavyweight
  • Kwiff - Supercharged EPL accas
  • Betfair - Uniquely liquid exchange
  • Bet365 - Unbeatable odds

Do all UK bookies offer asian handicap markets?

No. Asian handicaps are an absolutely fantastic market to bet (especially in play), but you’ll find a lot of UK bookies don’t actually offer it. My Betting Sites experts say these are the best sites for asian handicap betting:

  • Bet365
  • 888sport
  • Parimatch
  • BetUK
  • BetVictor

20 Recommended Online Football Betting Sites

  1. 888Sport
  2. BetUK
  3. BoyleSports
  4. Parimatch
  5. Grosvenor Sports
  6. BetVictor
  7. Betfred
  8. Kwiff
  9. Bet365
  10. Betway
  11. Betfair
  12. LiveScore Bet
  13. Ladbrokes
  14. Unibet
  15. BetTarget
  16. Mr Mega
  17. Fansbet
  18. The Pools
  19. Betiton
  20. Coral

UK Football Betting Sites

Bookies know that Brits absolutely love betting on football. That means betting sites put impressive amounts of effort into creating attractive football betting products, offers and promotions.

Unlike Ligue 1 and the Bundesliga, the UK betting market is fiercely competitive.

If you know where to look, you can find fantastic odds on all sorts of football markets, as well as great sign up bonuses, promotions and other offers (‘cos all these bookies are competing against each other for your love and affection - and money).

If you don’t know where to look then, like, read on because the sole purpose of this page is to point you in the right direction.

Ladbrokes Football

Bet £5 get £20 in Free Bets

A quick shout-out to Ladbrokes - which is well-deserved as it's definitely up there at the top of the table as far as UK football betting sites are concerned. Odds boosts, free-to-play games like 5-A-Side and 1-2-Free, and a great sign up offer all help to create an elite football offering at Ladbrokes.

Claim £20 offer

18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.


New Football Betting Sites

The UK football betting scene is dominated by several big players including the likes of Paddy Power, Bet365, Ladbrokes, and William Hill.

However, if you’ve already got an account with these big boys or you’re simply looking for something different, you’ll be pleased to learn that quality new football bookies regularly enter the UK market.

Yeah, some of the new online betting sites aren’t as polished as the mega brands, but plenty of them offer great potential for footie punters. Here’s a smattering of newcomers we think are worth trying:

Top New Football Betting Sites

  1. Bet £10 get £30 in Free Bets

    Full T&Cs Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3 x £10 Free Bets credited when you opt in by clicking the claim button on my offers page. Once the offer is claimed, place your qualifying bet, after the qualifying bet is settled, you will receive your free bets. Free bets must be used on 4 or more selections and are non-withdrawable and stake not returned with winnings. 7 day expiry. BeGambleAware.org

  2. Bet £5 get £30 in bonuses

    18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly

  3. Bet £10 Get £20 in Free Bets

    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

  4. Bet £10 get £20

    18+, New customers only. Min wagering on sport £10. Max one £20 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited.

  5. 200% up to £200

    Wager the bonus amount 5x within 7 days on Sports to release your Bonus. Bonus equal to 200% of qualifying deposit - up to £200. Bonus credited in real money without wagering requirements.

  6. Bet £15 get £10 Free Bet

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

  7. Bet £10 get £30 in free bets

    New UK, IE & Malta customers only. 18+. Min £10/€10 first deposit using Debit Card or Trustly. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.

  8. Bet £10 get £15 Free Bet

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply.

  9. Bet £10 Get £15

    New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

  10. Bet £25 Get a £50 Free Bet

    New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.

  11. Bet £15 Get £10

    New customers only. Max one free bet. Qualifying bets must be place at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&C's apply. 18+

  12. Bet £10 Get £10

    New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&Cs apply. 18+

Football booking points betting is an increasingly popular market among UK footy punters, and there are several new UK bookmakers that offer this bet.

Check out our dedicated Booking Points Betting Sites page for more info:

Football Betting Offers

The most obvious football betting offers are the sign up bonuses advertised by online bookies. Yes, these are more generic offers but they can almost always be used on football betting markets.

The sign up offers are the most straightforward offers around (and usually the best in terms of value), but that doesn’t mean there aren’t tasty little morsels for punters who are already existing customers at the top sites for football betting:

Existing Customer Offers for Footy Punters

  • Free Bets (we’ve got more on this below!)
  • Deposit bonuses - Betway regularly offers these.
  • Odds boosts - Ladbrokes is great for this.
  • Early payout - look no further than Bet365.
  • Acca insurance - Betfair’s Acca Edge is one of the best.
  • Money back offers - like Bet365’s bore draw offer.

William Hill Football Betting

Bet £10 get £30 in Free Bets

William Hill online football betting is about as good as it gets in the UK. The site is packed full of offers for existing customers like enhanced odds, daily specials and opportunities to bag free bets via the Acca Club or Scratch of the Day. The sign up offer is very decent, too.

Claim £30 offer

18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.


Free Football Bets

Nowadays, you’d struggle to find a top football betting site that doesn’t have some sort of free bet offer going. However:

It’s important to remember that not all free bets are the same!

Some come with nasty strings attached such as turnover or minimum odds requirements.

At My Betting Sites, our experts say that signing up with multiple bookies is always a good idea for the simple reason that it gives you the opportunity to pick the best price on offer for any given market:

You’re not obliged to spend loads of money at every bookie you have an account with, so why limit yourself?

❗Are the free bet offers on this site legit?

Regulation is pretty tight in the UK market, so you can be fairly sure that any new bookie you register with is legit. However, you should certainly still do your own research - and it’s worth knowing that we only feature or even mention online bookies on mybettingsites.com if they have the correct, legitimate operating permissions and licenses for their respective jurisdiction.

Signing up with a new bookie is also undoubtedly the best (quickest, easiest, simplest, bla bla) way to earn free bets.

If you don't believe me, just look at the sign up offers below:

Free Bet Sign Up Offers

  1. Bet £10 get £30 in Free Bets

    Full T&Cs Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3 x £10 Free Bets credited when you opt in by clicking the claim button on my offers page. Once the offer is claimed, place your qualifying bet, after the qualifying bet is settled, you will receive your free bets. Free bets must be used on 4 or more selections and are non-withdrawable and stake not returned with winnings. 7 day expiry. BeGambleAware.org

  2. Bet £10 get £10 in Free Bets
    + £10 casino bonus!

    *New UK customers (Excluding NI) mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply

  3. Bet £5 get £30 in bonuses

    18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly

  4. Bet £10 get £60 in bonuses

    New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

  5. Bet £10 Get a £20 Surprise Bet

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Please gamble responsibly. Additional T&Cs apply

  6. Bet £10 Get £50 in Free Bets

    New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

  7. Get £10 in Free Bets

    New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

  8. Bet £10 Get £20 in Free Bets

    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

  9. Bet £5 get £20 in Free Bets

    18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

  10. Bet £10 get £20

    18+, New customers only. Min wagering on sport £10. Max one £20 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited.

  11. Bet £15 Get £15

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

  12. 200% up to £200

    Wager the bonus amount 5x within 7 days on Sports to release your Bonus. Bonus equal to 200% of qualifying deposit - up to £200. Bonus credited in real money without wagering requirements.

Champions League Free Bets

The pinnacle of club football in Europe obviously is a big deal for bookmakers.

Premier League clubs going deep in the Champions League is like Christmas come early for UK online bookies, as they have the opportunity to cash in on big midweek clashes all the way through the season.

But you, as a smart and wise footy punter, can also make these Champions League nights rather fruitful by taking advantage of the European football offers that are regularly available at the top bookies.

888sport has long been one of the standout operators for UCL free bet deals - last season you could bag free bets when you placed a 3+ leg European football multiple.

We'll update this section with the best 2022/23 Champions League betting offers as and when they come available.

888sport Free Bets

888sport isn’t just the absolute boy for European football free bets: UK footy punters can also get free bets at 888sport via the free-to-play Up for 8 prediction game, or simply by winning a £10 bet at odds of 4/1 or bigger.

The total potential value of the 888sport sign up bonus is huge, too:

  1. 100% up to £100
    on your first deposit

    £/$/€10 min deposit using promo code “TOP100” • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount up to 5 times­ • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £/$/€50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & full T&Cs apply. . begambleaware, 18+

World Cup free bets

Major international tournaments like the World Cup (and the Euros) are excellent times to be picking up free bet offers.

Check out our dedicated World Cup betting offers page to view the latest 2022 Qatar World Cup free bets and all sorts of other tasty bonuses.

Free No Deposit Football Bets

Do these even exist?

The first important point to make is that people often go looking for ‘no deposit’ freebies because they want to gamble without taking the risk. We think that’s the wrong attitude.

Even if you do find a truly ‘no deposit’ offer (which is unlikely in the UK market) you should always be conscious of the risks involved in sports betting. Do your own research into the products and operators and bet responsibly.

That said, I guess the various free-to-play prediction games on offer at different bookmakers could qualify as a way to access ‘no deposit free bets’.

You’ll need to have a registered account at the relevant online bookie and you may have to have deposited at some point to play these games but they don’t require a specific deposit in and of themselves:

Bookies with Free to Play Games

Free-to-play games typically involve either making predictions (such as correct scores), spinning a simple prize wheel or playing a free scratch card for a chance to win prizes.

There are generally weekly or season-long cash jackpots to be won on free-to-play prediction games, but most free-to-play games offer free bets as consolation prizes if you don't land the main prize.

Football Betting Promotions

Aside from the free-to-play stuff we just talked about above (which could just as easily come in this section), there are a ton of different approaches online bookmakers take to promote their own football betting markets. Here are a few of the ones our experts think are the most valuable (and fun! Remember to have fun when you’re betting on footy 🙂):

  • Best odds guaranteed/price promises (for example SBK’s Price+)
  • Competitions & giveaways (Betfred has done these in the past)
  • Event-specific promotions
  • Bet requests (available at loads of the big bookies)
  • In-play promotions (such as Betfair's no cash out suspension)

Bet365 Football

Bet £10 Get £50 in Free Bets

It’s honestly hard to find much to criticise Bet365 for when it comes to football betting. I guess maybe if you don’t like the colour green then you’ll struggle? Other than that, Bet365 is pretty much a football betting paradise.

There’s live streaming from all sorts of leagues (perfect for when you want to settle down for some Bolivian Primera División action, for example), in-play markets covering basically anything that could happen on a football pitch, plus great promotions like early payout.

Claim £50 offer

New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.


Paddy Power Football Betting

Up to £50 Cash Back
across your first 5x £10 football bets

Even if you don’t already have an account with Paddy Power, you’ll likely have seen some of their ads on the telly (they currently feature a self-depreciating José Mourinho cashing in on his ‘Special One’ moniker).

Paddy shouts loud but, to be fair, it does back up this noise with a great product for football punters. The sign up offer is great, and it’s one of the top bookies for football betting promotions.

Claim £50 offer

Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply


Best UK Football Betting Sites: Features Breakdown

Football Odds

The bread and butter for all online football bookies.

If you don’t offer attractive prices, the punters will not come.

In such a competitive market as the UK, bookies really need to:

  • Think hard about their overround (payout percentage)
  • Ensure their in-play odds update quickly
  • Give punters value on cash outs.

Plenty of bookies offer decent prices and score highly on all three of these points, but none really challenge Bet365 as the best-priced bookie in the UK market.

Football Accas

I, like many UK punters, enjoy a good acca. Whether it's a 3-fold of heavy home favourites or a 10-leg moonshot that would make me a millionaire if it came in, I love the buzz of following multiple games that I have a stake in.

Football accas (‘soccer parlays’, as the Americans might call them) are a key bet type in the UK and pretty much every online bookie does a decent job at the very least on them.

Enhanced odds are commonplace on footy accas, with enhancements often increasing as you add more legs to your bet.

Overall, us esteemed and venerated experts at My Betting Sites reckon Ladbrokes is probably the place to head to if you want the best acca experience.

Tracking your bet on the Ladbrokes mobile app is super slick, odds boosts are regularly available, and you’ll get your stake back as a free bet if one leg of your 5+ leg acca lets you down.

Live Football Betting

The nerds and boffins behind the scenes have really helped to improve the live football betting experience over recent years. Even if your bookie isn’t live streaming the event, instantaneously updating in-play stats are super-useful and the breadth and depth of in-play football betting markets is frankly insane compared to the state of play even ten years ago.

You can’t go far wrong with Betfair if you fancy an in-play flutter in the UK.

One of the features we really like about in-play betting on Betfair is the no cash out suspension on match odds markets.

I, for one, have been stung trying to cash out from a winning position in play, only for a goal or red card to go against me while markets are suspended by a trigger happy trader, so this feature is a personal favourite.

Football Live Streaming

Live pictures from the match are crucial to some punters’ betting strategies and styles, and if you’re really trying to pick up value from small moments like stoppages in play or an attack that’s building momentum, then you’ll need something faster than the typical satellite TV package.

Like with a load of other football betting-related questions, Bet365 is the best answer here.

Obviously you won’t be able to live-stream UK football on Bet365 if you live in Old Blighty, but for a large number of other worldwide leagues and competitions, 365 has good-quality streams.

Booking Points Betting

Booking Points betting can be a good alternative to match odds or goal-related markets. It’s nice to not necessarily need to back one team to actually win the match, but instead to back which team ‘wants it more’ or ‘plays with the most passion’ (i.e. generally more likely to pick up more cards).

It turns out that William Hill ‘just wanted it more’ than the other online bookies in the UK market when it comes to Booking Points betting.

For the big games on William Hill, there is a Most Booking Points 1X2 market, as well as 3 alternative Total Bookings markets and a crazy amount of other card markets. You’ll do well to find an infringement of the FA Laws of the Game that you can’t have some sort of angle on at William Hill.

Football Trading

Exchange betting sites allow punters to approach football matches and events in much the same way as one might buy and sell shares, currencies or commodities in the financial markets.

For example, If you’re bullish on Arsenal’s chances this weekend and you think they’re undervalued, you can ‘buy’ them on the exchange and ‘sell’ them for a profit before the game even kicks off (if the market moves in the direction you predicted).

This is a whole different way of thinking about sports betting, and the undisputedly best place to ‘trade’ football is the Betfair Exchange.

There are a few other betting exchanges (Betdaq and Smarkets being the most well-known alternatives), but Betfair crushes the competition in terms of liquidity and variety.

Betfair also has an online sportsbook - and a darn good one at that - if you prefer some more traditional betting action.

Asian Handicap Betting

Asian handicaps is a super useful market, especially in-play. Generally speaking, a handicap market gives a favourite a disadvantage of a certain number of goals (think of a -1 handicap like that team starting the game from 0-1 down), and an underdog an advantage (i.e. a +1 is like that team starting the game from 1-0 up).

The advantage of asian handicap markets is that your bet is ‘pushed’ (you get your stake back) if your team equals - but does not beat - the handicap.

With other handicap markets, not beating the handicap outright might result in you losing your stake.

Lots of UK bookies offer handicap markets, but we think 888sport provides some of the best asian handicap options around, with main and alternative lines for both the full match and 1st/2nd half.

Betting on Corners

Yet another way to bet on football is corners markets.

Is a favourite losing at home against a resolute defence, or have you noticed a team playing with high wing-backs? Then corners might be an interesting angle to take.

Typical corners markets include 2-way and 3-way over/under lines, total corners, first and second half total corners, corners match bet, corner handicap, asian handicap, first corner time, corners race, first and last corners, and multicorners. Bet365 has them all.

Correct Scores Betting

Correct scores are notoriously difficult to call, and that’s reflected in the prices offered by bookies for many scorelines.

The most likely scorelines are the boring ones, like 0-0, 1-0, 0-1, 1-1 and 2-1. Keep in mind, however, that they might be underbought (i.e., good value) precisely because they are boring.

Correct score markets are great to trade in-play, and for that reason I think Betfair is one of the best places to head if correct score betting is your thing.

Football Betting Strategy

The football betting offers and promotions that work best for you will depend on your personal football betting strategy.

If you like to place accas, then make sure you go with a bookie that offers nice rewards, insurance, and/or enhanced odds on multiples (we suggest Ladbrokes).

Likewise, if you’re partial to an asian handicap bet, do your research and pick the right site for your needs.

Check the table and list in the section just above for a quick breakdown of some of the most common football betting site features and the bookies we think are best for each.

When is the Best Time to Place Football Bets?

Again, this totally depends on your strategy. If you’re looking to catch a nice price, then maybe take a look at markets as soon as they open, which could be days before kick off.

888 Sport In Play Mobile

In-play football betting can be very lucrative if you time your bet right

Maybe you’re into in-play betting, in which case there’s often a lot of opportunities in the last 15-20 minutes of matches as people exit losing positions or chase losses.

Our main suggestion on this topic is to make sure you have everything set up well in advance. So, even if you want to place a bet at the last minute or follow a match in play, make sure you’ve already registered, deposited and read the main terms and conditions of whichever sign-up offer you’ve gone for before you place your bet.

Football Tipsters

There is a crazy amount of football tipsters on social media and elsewhere on the world wide web claiming to have an improbably good record picking winners. One key thing to remember:

These tipsters are there to help themselves! If they had such a brilliant winning formula, it’s highly unlikely they’d be sharing it with us.

I know it takes a bit more time and effort, but you’ll be much better off in the long run if you do your own research and have a strong handle on the fundamentals of football betting before you place your hard-earned money at risk, rather than blindly following tips from a Twitter account.

Football Betting Sites: Conclusion

They think it’s all over… it is now!

There we have it. A hell of a lot of information about football betting to take in, but we’re confident you’ll be a football betting sites expert if you’ve read through the entire page.

There's heaps more betting sites content via the links below: