Best Football Betting Sites in the UK

You can bet on football with every UK betting website but which ones are really worth your time (and money). This A-Z guide celebrates the best and newest options available for your football betting fix.

UK Betting sites best for football

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Company Welcome Offer Pros ConsAction
#1
Bet365 bonus
Bet365 bonus
Bet365
5/5
Bet £10 Get £50 in Free Bets
Pros
Most football live streams
Widest range of football markets
Multiple Asian Handicap lines
Cons
Not so many daily promotions
Not the best looking bookie
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.
#2
Betfred bonus
Betfred bonus
Betfred
4/5
Bet £10 Get £50 in Free Bets
Pros
Double Delight & Hattrick Heaven promotion
Great for betting on cards/booking points
'Beat Fred': Play free quiz & win £5k
Cons
Apple Pay/Google Pay not accepted
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply
#3
Sky Bet bonus
Sky Bet bonus
Sky Bet
4/5
Get £30 in Free Bets when you place any bet
Pros
Freeze your acca to end bet early (Acca Freeze)
Superb welcome offer
Most corners markets
Cons
More live streams would be great
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG
#4
Bet £5 Get £25 in Free Bets
Pros
Excellent Acca perks
Many free to play games
Watch La Liga, Bundesliga & Serie A games
Cons
No free bet club
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply
#5
Bet £10 Get £30 in Free Bets
Pros
Money back offer up to £10 every weekend
Show La Liga, Serie A, Bundesliga games
Daily football price boosts
Cons
Limited payment options
No phone support line
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+ Click here for full T&Cs. Bet Responsibly. GambleAware.org. 18+
#6
Bet £10 Get £30
+ £10 Casino bonus
Pros
1 Goal Ahead Early Payout Offer
Great for outright football bets
Good penalty betting options
Cons
Fewer football live streams than other bookies
New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs Apply
#7
Betano bonus
Betano bonus
Betano
4/5
Get up to £40 in Free Bets
Pros
Choose Lucky Dip football bets
Many Premier League specific offers
Easy to use site
Cons
No football live streaming
PayPal not accepted
18+ New Customers Only. Opt in and bet min £5 (max £40) on Sports (odds 1/1+) within 3 days of registration. No cash out. Get your initial stake in Sports Free Bets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
#8
Coral bonus
Coral bonus
Coral
5/5
Bet £10 Get £40 in Free Bets
Pros
Football Super Series free game
Lots of games streamed live
New 'Popular Picks' function
Cons
Payout speed could be quicker
18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
#9
Kwiff bonus
Kwiff bonus
Kwiff
4/5
Bet £10 Get a £30 in Surprise Bet
Pros
Supercharged Odds Boosts for regular bets & cashout
Football Acca Shield (up to £20 refund)
Kwiff's 'Prime Picks'
Cons
No live streaming
More football promotions needed
New customers & 18+ only. Min. deposit of £10. Qualifying bet of £10 at min. odds 1.50 within 5 days of registration, E/W excluded. Offer awarded within 48 hours of bet being settled. Additional T&Cs apply.
#10
Get £40 in Free Bets
when you bet £10 on football
Pros
Specific football welcome offer
Weekly free to play football predictor game
BV Loyalty club
Cons
No live streaming
18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds within 10 days of registration. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply. gambleaware.org | Please gamble responsibly.
#11
Unibet bonus
Unibet bonus
Unibet
5/5
Bet £10 on Sports
Get £40 Bonuses
Pros
Top drawer in play betting
La Liga, Serie A & Bundesliga live streams
Bet Builder insurance & acca boosts
Cons
Can place limits on winnings
Sig Terms: 18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day.T&C’s apply.
#12
Betway bonus
Betway bonus
Betway
5/5
£30 Matched Free Bet
+ 100 Free Spins
Pros
Daily football bet boosts
Many eSoccer games covered
4 to Score Free to play football game
Cons
Live streaming not available
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.
#13
BetUK bonus
BetUK bonus
BetUK
4/5
Bet £10 Get £30 in Free Bets
Pros
Weekly £5 football free bet
Terrific specials for the day's matches
Pre made bet builders for convenience
Cons
No live streaming
More ongoing offers would be nice
New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs apply. 18+ GambleAware.org.
#14
Get 50% Back as a Free Bet up to £35
Plus 10 Free Spins!
Pros
Multiple football promotions
Straightforward 'Create a bet' builder
Free bet up to £50 for winning accas
Cons
Fewer football markets compared with top bookies
Uninspiring design
Get a Free Bet up to £35 based on 50% of your first days losses plus 10 Free Spins! UK 18+ T&C's apply.
#15
Xmas Special: Bet £10 Get £40 in Bonuses
Pros
Specific offers for the Premier League
Place random bets using Lucky Dip feature
New Footie 4 Play predictor game
Cons
Doesn't have live streaming
Similar to BetVictor & BetUK
18+ New customers only. Opt in via mobile and bet £10+ on sports at odds 2.00+ by 10:00 on 02/01/25. Get 3x£10 in Free Bets & £10 in slot bonus on selected games, 40x wagering, max redeem £250. Bonuses expire in 14 days. Click for T&Cs | GambleAware.org
#16
BetMGM bonus
BetMGM bonus
BetMGM
4/5
Bet £10 Get £40 in Free Bets
Pros
Huge bonus for new members
Free bet offers for big EPL games
Win £1m Golden Goals prediction game
Cons
Similar to BetUK & BetVictor
No live streaming service
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. 18+ GambleAware.org
#17
Bet £5 on Football
Get £30 in Bet Bonuses
Pros
Consistently deliver superb offers for the Premier League
Range of pre made accas
Varied bet boosts
Cons
Similar to BetVictor, talkSPORT BET
Lacks live streaming
18+ New customers only. Opt in and bet £5 on football (odds 2.00+) within 7 days of registration. No cash out. Get 2x£10 Free Bets for set EPL markets and a £10 Slot Bonus for Big Bass Splash, 20x wagering to redeem £250. Bonuses expire in 14 days. T&Cs Apply. GambleAware.org | Please gamble responsibly
#18
Bet £10 Get £30 in Free Bets
Pros
Live streaming available
Loads of enhanced odds offer
Many free bet opportunities
Cons
Website is a bit cluttered
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.
#19
Bet £10 Get £20 in Free Bets
Pros
Streaming for a range of top leagues
Earn cash via Virgin Bet FIVES
In depth match previews & stats
Cons
Design is a bit plain
New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. T&Cs apply. Click here for full T&Cs. †1st single cash specials bet on the Selected EURO 2024 matches. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org 18+
#20
CopyBet bonus
CopyBet bonus
CopyBet
4/5
Bet £10 Get £50 in Free Bets
Pros
Copy bets of football tipsters
Sizeable welcome bonus
Daily acca offers
Cons
Sportsbook isn't the easiest to navigate
Full T&Cs apply. New UK customers only. The qualifying bet should be either a single or multiple bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. BeGambleAware.org.

Quick guide to the top football bookmakers

Best new football bookmakers
  1. Betano - New since May 2024
  2. BetMGM - New since August 2023
  3. NRG Bet - New since April 2024
  4. Bet442 - New since May 2024
  5. Betrino - New since July 2024
Best sites for football promotions
  1. QuinnBet
  2. Ladbrokes
  3. Parimatch
  4. Betano
  5. BetMGM
Best bookies for football live streaming
  1. Bet365
  2. Unibet
  3. Ladbrokes
  4. Betfair
  5. William Hill
Best betting sites for football accas
  1. Ladbrokes
  2. Betfair
  3. Sky Bet
  4. Betfred
  5. BoyleSports
Best free-to-play football predictor games
  1. Football Super Series (Coral)
  2. 6 Scores Challenge (Bet365)
  3. Golden Goals (BetMGM)
  4. 4 To Score (Betway)
  5. BetVictor Predictor
Best underrated football bookies
  1. Virgin Bet
  2. NetBet
  3. Highbet
  4. ZetBet
  5. JeffBet

UK Football Betting Sites: The Ultimate A-Z Guide

Fed up with reading the same old drivel about football betting sites? Thought as much!

That's why we’ve shared our knowledge and expert opinion on the top options for betting on football in this alternative A-Z guide. Enjoy!

Acca perks: Bookies with the best deals

There’s no greater frustration than one leg of your accumulator letting you down in the last minute. Equally, there’s no bigger thrill when you bash the bookies with your outrageous 750/1 acca!

There are many excellent top betting sites for football accumulators. But which ones have the best deals?

Here are our standout picks:

Sky Bet give punters total control of their acca through its Acca Freeze feature. Here, you can choose to freeze one of the scores to win the acca early. Let’s say your underdog has taken the lead but you sense they won't hold on. You can choose to freeze the leg at any time. If your accumulator goes on to win, your bet will be settled as a win, regardless of the final score in the game you’ve frozen!

Screenshot of S Ky Bet Acca Freeze banner

Ladbrokes claim to have ‘The Gaffer of all Acca’s’ and they’re not far wrong. Once you’ve decided on your picks you can boost the odds, track your acca, edit your selections and get money back as a free bet if one team lets you down. Not bad at all!

BoyleSports reward loyalty giving members a free £5 acca bet when five accumulator bets are placed. Accas must contain at least 5 legs at odds of at least 3/1 (4.00) to qualify.

Betfair has the best deal of the lot. Their Acca Edge promotion sees you get your stake as cash if one leg of your acca lets you down (credited as soon as the last leg has settled). There’s also no maximum refund amount nor minimum odds required to qualify for the insurance. Most notable perhaps, Betfair’s perks apply to trebles and above - most of the competition only offer insurance for accas with 5+ legs.

Best football free bet offers right now

Like you, we’re mad for a footie offer or two! To save you time hunting for the best deals, we’ve scanned the top UK bookies and picked out some of the top football offers:

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Best bookies for football free bets
Company BonusAction
#1
Xmas Special: Bet £10 Get £40 in Bonuses
18+ New customers only. Opt in via mobile and bet £10+ on sports at odds 2.00+ by 10:00 on 02/01/25. Get 3x£10 in Free Bets & £10 in slot bonus on selected games, 40x wagering, max redeem £250. Bonuses expire in 14 days. Click for T&Cs | GambleAware.org
#2
Bet £5 on Football
Get £30 in Bet Bonuses
18+ New customers only. Opt in and bet £5 on football (odds 2.00+) within 7 days of registration. No cash out. Get 2x£10 Free Bets for set EPL markets and a £10 Slot Bonus for Big Bass Splash, 20x wagering to redeem £250. Bonuses expire in 14 days. T&Cs Apply. GambleAware.org | Please gamble responsibly
#3
BetUK bonus
BetUK bonus
BetUK
4/5
Bet £10 Get £30 in Free Bets
New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs apply. 18+ GambleAware.org.

Corner Markets: Which bookmakers are best?

Ever found yourself celebrating a corner? Yep, you’re not the only one!

Having a wager on the number of corners, first/last corner, and a player to score from a corner has become a big deal, even bigger than the final result for some punters.

It’s little wonder when you consider how many different markets there are and how you can use stats on set pieces to back up your bet.

We too have done our research with these bookmakers our faves for betting on corners:

  • Bet365: Best for corner handicaps, Asian corner betting
  • Ladbrokes: Array of corner bets
  • Sky Bet: Best for Most ‘Corners Taken’ markets

Del’s Football Bookie of the Month

Del may support Spurs but his football knowledge otherwise can’t be questioned, nor his experience betting on football.

When it comes to picking our football bookmaker of the month, there’s no one better placed. But which betting site is he recommending for October?

Del Pugh
Del Pugh - Betting Offers Expert

talkSPORT BET

The guys at talkSport have been busy giving their site a mini makeover ahead of the new football season with many new offers and features added to make their football offering more rounded.

Worth highlighting is their brand new football predictor game, ‘Footie 4 Play’, which allows players to win £2,500 for predicting 4 final scores. The ‘Lucky Dip’ promotion resulting in a random bet being placed on your behalf is also a great addition.

Best of all though, talkSPORT has numerous football promotions to take advantage of including:

EPL Prize Kick: Bet £20 on any Premier League match and get an acca free bet up to £10, a free football bet builder up to £10, or, cash credited to your account up to £10.

Footie Rewards: Place 5 x £10 bets on any football market between Monday and Sunday and you will receive a £10 free bet to use on an accumulator, Lucky Dip, Bet Builder, or, in-play.

£1 Lucky Dip Free Bet: Opt-in daily for a £1 free bet on any Lucky Dip market.

You need to have a talkSPORT BET account to benefit from the above. And in keeping with their offering, there’s this cracking deal available for all new members:

Talksport bet free bet football offer screenshot

Early Payout Offers: Which bookies do it best?

The Early Payout offer, often referred to as 2UP, sees you paid out at any time if the team you’ve backed takes a two goal lead, no matter what the final result is.

The offer has gained traction during the past couple of years, to the point where most of the leading betting companies have a variation of the promotion, including Bet365, Sky Bet, BoyleSports, Paddy Power and Ladbrokes.

BoyleSports 1 Goal Ahead Early Payout

Bet £10 Get £30 + £10 Casino bonus

BoyleSports has recently added a twist whereby they will even settle your bet as a winner if the team you’ve backed goes one goal ahead (on selected matches).

The odds for the one goal ahead aren’t as good as the two goal offer but the probability of winning your bet is much higher. And if you back an underdog you think has a goal threat, this offer could be perfect!

New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs Apply

Footie Free Bets: What, where & when you can find them

Given the popularity of football betting in the UK, bookies tend to chuck free bets around like confetti. There are many ways football free bets can be claimed throughout the season.

We've listed the types of offers below along with our recommended bookmakers:

  • New customer offers: talkSPORT BET, Parimatch, BetVictor
  • Free Bet clubs: Betway, Sky Bet,
  • Free-to-play football games: Ladbrokes, Coral, Sky Bet
  • Accumulator insurance: Paddy Power, Ladbrokes
  • Money back if… free bet offers: LiveScore Bet

The best time to bag free bets is before a new competition or tournament. This is when bookmakers attempt to jump on the wave of excitement that comes naturally before a new Premier League season or major tournament like the Euros or World Cup and entice new customers.

Gambling sponsorship ban not yet in effect

From the 2026/27 season, Premier League clubs will no longer be allowed to have gambling companies on the front of matchday shirts.

The agreement aims to limit the exposure of gambling companies to children and those affected by gambling addiction.

However, clubs can secure new gambling sponsorships until the ban begins which has seen a few teams enter into new partnerships.

The standout link-up is that of renowned football bookmakers, Betano and Aston Villa, who embark on their first European Cup campaign in four decades.

Full list of Football Club Gambling Partnerships
  • Betano - Aston Villa
  • DEBET - Wolves
  • Holywood bets - Brentford
  • Kaiyun Sports - Nottingham Forest
  • NET88 - Crystal Palace
  • SBOTOP - Fulham
  • Stake.com - Everton
  • CopyBet - QPR
  • Unibet - Rangers, Middlesbrough

How we review UK football bookies

The recommendations we make are based on what punters in the UK value most when betting on football. In our view, this includes:

Live streaming - In-play betting is one thing. But the best football bookmakers take live betting one step further with live streams. The catalogue of games (and volume shown) depends on the bookie but the best show matches from many of the top leagues including La Liga, Serie A, and Bundesliga, as well as FA Cup and Championship fixtures.

Acca insurance & boosts - Getting a free bet back helps to soften the blow if one team lets you down. Many top UK bookies offer acca insurance and boosted odds for that all-important football accumulator.

Bet Builder - Combining as many selections as possible within one bet is popular when betting on individual games or even across several matches.

Free bet/ Loyalty clubs - A loyalty club or free bet club sees you get rewarded for the football bets you place. You need to opt in and wager a certain amount weekly to qualify.

Free-to-play football predictor games - Almost every bookie offers a football predictor game for punters to play every weekend, free of charge. Most centre on predicting the result/scoreline/goalscorers of the week’s football fixtures with cash prizes and free bets up for grabs.

Football betting promotions - Given you can wager on football every day of the year, your football bookmaker of choice has a regular flow of daily football promotions available. One of the most popular football promos among UK football bookies right now is the Early Payout offer. Here the bookie will settle your bet early if the team you’ve backed is 2 goals ahead with your bet paid as a winner, regardless of the final result.

JeffBet’s Premier League Cashback Offer

JeffBet is a bookie that goes under the radar compared to the more established names. But with an excellent range of football betting markets, great live betting options and a competitive welcome offer, the Progress Play-operated site should be on your radar.

One of the benefits of JeffBet is their Cashback offer on Premier League games:

Get 10% of your deposit losses back when you bet on the EPL

All you need to do to qualify is deposit £10+ with the code EPLC and place your bet as usual. If it doesn’t win, the deposit loss offer will kick-in and you’ll receive 10% of your deposit losses back, capped at £500.

If your football club was a UK bookmaker

Bet365 - Man City

Like City boss Pep Guardiola reinvented how football is played, Bet365 constantly innovates the online betting industry with new offers and features. And they remain the ones to beat.

Betfred - Man United

Warrington-based bookie, Betfred, is arguably the most famous football bookmaker around, almost as famous as another North-West institution, Man United.

Ladbrokes - Liverpool

Like the Reds, Ladbrokes has a rich history having begun trading as a bookmaker in 1886. Both are iconic names around the world and enjoy unwavering popularity.

BetMGM - Newcastle United

The US gambling giant joined the big boys of UK betting in 2023, armed with a big budget and has swiftly cemented its place among the elite, just like the team they sponsor - Newcastle.

BetVictor - Arsenal

Stylish, easy on the eye and not far off the best is how you could describe Arsenal or BetVictor, comfortably in the upper echelons of football bookmakers.

LiveScore Bet - Aston Villa

Like Unail Emery’s Villa team, LiveScore Bet has muscled in on the most recognisable betting brands and become one of the best in the business.

Sky Bet - Chelsea

Never shy to add a new offer, you could compare Sky Bet’s frequent betting promotions with Chelsea’s transfer activity, though we imagine a lot more planning and research takes place at Sky Bet HQ!

Kwiff - West Ham

You never quite know what you’ll get with Kwiff’s supercharged odds boosts, much like West Ham’s up-and-down team some might say.

Live football streaming: Bookies that show live games

For many punters, live football streams are a non-negotiable. But, watching the action while you bet is only available on some betting websites.

If you’re looking for a betting site with live football streaming, these are the best options:

  • Bet365 - FA Cup, EFL, La Liga, Serie A, Bundesliga, Ligue 1
  • Unibet: La Liga, Serie A, Bundesliga, Ligue 1
  • Ladbrokes: La Liga, Serie A + others
  • Betfair: La Liga + others
  • William Hill: La Liga, Bundesliga, Ligue 1

Kwiff: Not your typical football bookmaker

As an independent bookmaker with no major sponsorship deals burning a hole in their pocket, Kwiff is known to afford to treat their customers now and again. And that’s exactly what they do.

Kwiff Football Betting

Bet £10 Get a £30 in Surprise Bet

At any time, the odds on your football bet can be Supercharged which means your bet is boosted. The boost can be fairly small or 5-20x higher depending on your luck. This is called getting ´Kwiffed’.

If your luck’s in, Kwiff may even double your Cashout amount, a feature unique to Kwiff.

New customers & 18+ only. Min. deposit of £10. Qualifying bet of £10 at min. odds 1.50 within 5 days of registration, E/W excluded. Offer awarded within 48 hours of bet being settled. Additional T&Cs apply.

Manager betting: Where can you back ‘the sack’?

It feels unfair to wager on someone to lose their job but betting on the next manager to get the boot has become as popular as betting on the actual football.

‘The Next Premier League Manager to Leave’ market (which pretty much always features the current manager of Man United and Chelsea) is the most common manager market offered: Bet365, Ladbrokes, Coral and William Hill all give odds for this.

But if you’re really into your manager markets the likes of Betano, talkSPORT BET, Paddy Power and BetVictor have odds for the ‘Next Permanent Manager of X’ with the prices listed for candidates of current vacancies and soon-to-be vacancies.

To bet on manager markets, head to the ‘Specials’ tab of your preferred bookie.

New football bookmakers for 2024

There is a regular flow of new betting brands as companies seek to earn a cut of the lucrative online sports betting pie.

We don’t quite see new football betting sites at the rate Chelsea make new signings but it’s a close-run thing!

However, not every new name survives - some can’t compete in a market as fierce as the UK. But we reckon these bookies have what it takes to last the course and impress football bettors long term:

Best New Football Betting Sites 2024

  1. Betano - New since May 2024
  2. BetMGM - New since August 2023
  3. NRG Bet - New since April 2024
  4. Bet442 - New since May 2024
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

Outright football betting: Bets that last the season

Most popular outright football markets:

  • League winner outright
  • League top scorer
  • Top 4 finish
  • Top 6 finish
  • Relegation
  • To finish bottom
  • Winner/ Top goalscorer
  • PFA Player of the Year
The biggest winning outright bet...
Nick Albert
Nick Albert - Betting Site Expert

Remember when Leicester shocked the footballing world to win the Premier League title in 2015/16? Well, a Leicester fan backed his side to win the league at huge odds of 5000/1 before the season began, staking £50 on the highly improbable outcome.

Except, he had predicted something nobody else did as Leicester secured their first top division crown in their history, which made all the more remarkable given the team battled relegation the previous season.

Unfortunately, the punter didn’t hold his nerve, choosing to cash out for £72,000 in March instead of letting the bet run through to the end of the season.

It’s fair to say that Leicester’s achievement - quite literally against the odds - has breathed new life into outright betting.

QuinnBet: The place for football promotions galore!

Screenshot of Quinn Bet football promotions

There isn’t a bookie close to QuinnBet for the number of football promotions available.

The Irish bookmaker seemingly has all scenarios covered including insurance offers for red cards, hitting the crossbar, injury time goals and goalless draws. That's not to mention their acca bonus and daily free football bets!

Other bookies you can always rely on for a healthy line-up of promotions include Paddy Power and Sky Bet, who have come up with one of the more original football promos on the market, Acca Freeze.

Penalty, Ref! Our top bookies for betting on pens

With the introduction of VAR and nobody seemingly knowing the handball rule anymore, we’re seeing more and more penalties given.

Did you know!

There were 107 spot-kicks awarded during the 2023/24 Premier League season - only in three seasons have we seen more!

With this stat in mind, it’s useful to know the football bookies with penalty markets available. Here is what we found:

Best Bookies for Betting on Penalties (& markets available)

  • Bet365 - Either team to score/miss a Penalty, A Penalty to be awarded in the match
  • Betfair - #OddsOnThat: Penalty awarded, Penalty scored, Penalty Missed (both teams)
  • BoyleSports - All markets: Penalty awarded, Penalty Scored, Penalty Missed
  • Ladbrokes - Penalty to be awarded
  • Betfred - Penalty taken in match

Random bets are all the rage!

Growing up when the National Lottery was a big deal, a ‘Lucky Dip’ was a popular choice for those who either didn’t have the time to pick 6 numbers or, would rather leave their chances open to blind luck.

Today, the same principle has been applied to many betting sites. You can choose to 'bet blind' and select a random bet on a featured game.

Screenshot of Lucky Dip football betting option on betano com

'View outcomes' lists all the potential selections for your random bet

You will find a ‘Lucky Dip’ option available on all BetVictor-operated sites including BetVictor, talkSPORT BET and Betano, while Ladbrokes has also added a random bet option.

Sky Bet has a new free-to-play game…

…called Match 5. Players can earn free bets ranging from 50p to £20 should the teams they’ve picked win their weekend match. The more teams you have that win, the more free bets you get.

How it works

  1. Log-in to your Sky Bet account & navigate to Match 5
  2. Pick a card and reveal a team Monday-Friday
  3. Wait for your teams to play at the weekend
  4. If two or more of your teams win, so do you! (2 wins: 50p | 3 wins: £1 | 4 wins: £5 | 5 wins: £20)

Sky Bet

Get £30 in Free Bets when you place any bet

Match 5, along with Sky Bet's other free to play game, Super 6, is only available to Sky Bet members.

To join, just click below and follow the instructions.

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG

Other free-to-play football games Bet365 Betway BetMGM BetVictor Coral Ladbrokes
Name of Game6 Scores Challenge4 To ScoreGolden GoalsBetVictor PredictorFootball Super Series1-2 Free

Transfer betting: Wagering on the movers & shakers

The transfer rumour mill never has a day off. Players are linked with big money moves all year round, with interest spiking during January and August as transfer deadline day nears.

As with betting on managers, wagering which club a player will move to next is common among football punters.

Many bookies have transfer specials for a great long list of players and the odds for their next likely destination.

Here are our best picks for betting on player transfers:

Underrated football bookmakers

We can all name a player in the team we support who doesn’t quite get the credit they deserve. They put a shift in week in and week out but don’t tend to get the recognition.

The same is true of the UK betting market. With so much choice, some names tend to go under the radar. As we’ve highlighted above, JeffBet is one but Highbet, NetBet and Virgin Bet are also excellent options.

So, in this section, we shine a spotlight on the most underrated UK bookies for betting on football:

Virgin Bet

Launched in 2019, Virgin Bet isn’t the most well-known product within the Virgin family of brands owned by Richard Branson.

But with the site operated by LiveScore group, punters get a sportsbook with the trusted brand of Virgin combined with many of the top features on LiveScore Bet - quite the combination some might say!

A highlight of Virgin Bet includes its free-to-play game, ‘Virgin Bet FIVES’ where users get to reveal a player between Monday and Friday and earn cash for every goal they score at the weekend.

NetBet

Operating in the UK since 2017, NetBet is an independent bookie which has built a solid customer base over time. Instantly, you’ll see the sportsbook’s strengths lie in the number of markets available - it's one of the best bookies for Asian handicap betting for instance.

But it’s not only the volume of markets that impresses, the depth of bets offered and the ease with which you can use the toggle to switch between markets is extremely pleasing.

As with every top football bookmaker, there’s a free predictor game: £5k is the jackpot for predicting four correct scores in the Premier League. NetBet has also moved to strengthen its appeal by recruiting Arsenal legend Ray Parlour as a brand ambassador.

Highbet

Highbet combine the canary yellow of Norwich and the royal blue of Chelsea to great effect. Arguably striking for some, it's an aesthetically pleasing site with a user-friendly interface.

Away from how it looks, there’s an array of markets for the biggest Premier League games, match statistics to help with your bets and a question based bet builder for compiling your wager.

Depositing and withdrawing is super straightforward and there’s a high value welcome bonus to cap a solid offering overall.

VAR and football betting: How does it affect things?

Like it or loathe it, VAR causes much debate! And with video assistant referees now having such a big impact on offside calls, penalty calls, handballs and the wider game in general, bookmakers are having to adapt.

Bookies ended up losing out on a lot of money when it was first introduced; they’d pay out on in-play bets if there was goal, only for the goal to be ruled out.

It also took some time for bookmakers to realise punters were taking advantage of high odds for a penalty or red card to be given, despite the greater scrutiny on incidents making it more likely to happen.

As with fans watching a game, VAR ruins the flow of punters with bets suspended for longer periods. It also deters many from placing in-play bets.

Betfair has moved to introduce a “possible VAR’ signal for the 2024/25 season, giving bettors full transparency of what is happening on the field.

Can you bet on VAR?

Nick Albert
Nick Albert - Betting Site Expert

You won’t find many markets for VAR, not yet anyway. We’ve scoured many UK bookies and we didn’t find VAR specific markets.

There were a few VAR-specific promotions during the recent 2024 Euros, however. One promotion that got some traction was Rhino Bet paying out on all First Goalscorer Bets ruled out by VAR.

Weekend Team Bundles from Betfred

We live busy lives. Before you know it, the 3pm Saturday kick offs are upon you and you haven’t done your acca. Panic stations!

Fear not though! Betfred has some nice and simple Weekend Team Bundles to make things go quicker, if you’re short on time.

Depending on how adventurous you’re feeling, there are bets made up of 4, 5 and 6 teams featuring teams from the Premier League, EFL and Scottish Premiership.

X-rated tackles and betting on cards

Crunching tackles we used to see from the likes of Roy Keane, Patrick Vieria and Steven Gerrard and the ensuing card seem to be a thing of the past.

These days, players are often booked for diving, time-wasting or whining, or, maybe a combination of all three if the player's name is Bruno Fernandes!

There’s an array of bets you can place on cards but which betting sites have the best offering?

  • Bet365: Offer the most markets for yellow and red cards
  • Betfred: Best for betting on individual players to receive a card & booking points
  • BetVictor: Best for ‘1st Player Carded’ market
  • BetUK: Best pre-built bet builders on cards

You can Copy the bets of pro tipsters with CopyBet

CopyBet allows its users to copy and place the bets of professional tipsters, saving you time researching and building bets.

Its platform lists the profiles of thousands of tipsters, with their latest bets, stakes and profit/losses all viewable. If you like what you see from a particular tipster you simply follow them and start copying their bets!

In addition to copying bets, users can place regular bets on the CopyBet sportsbook.

Where have I seen CopyBet before?

CopyBet is the official betting front-of-shirt partner of EFL Championship side, QPR.

CopyBet

Bet £10 Get £50 in Free Bets

New CopyBet members can claim £50 in free bets when they join and bet £10. Just tap below to get the ball rolling!

Full T&Cs apply. New UK customers only. The qualifying bet should be either a single or multiple bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. BeGambleAware.org.

ZetBet: Array of football betting markets

It’s fair to say there are far better options than ZetBet when looking for a football betting website.

However, if you are after a sportsbook without all the bells and whistles, ZetBet is a great option.

The Aspire Global-operated brand boasts a terrific selection of markets for a range of leagues, an easy-to-use bet builder and a welcome bonus just as straightforward to claim!