William Hill overview
William Hill is a British bookmaker that is based in London but in recent years has begun to expand worldwide. The company was founded in 1934 and has been at the forefront of sports betting ever since. Around 14,000 people are employed by William Hill, whose main offices are in the UK, Ireland, and Gibraltar.
William Hill score
- One of the best bet builders
- Ideal for football and racing
- Range of markets and odds boosts
- Few payment methods
- Country restrictions
|Game Types||Sports betting, Vegas, Live Casino, Casino, Games, Scratchcards, Bingo, Poker, Macau|
|Deposit methods||Visa, MasterCard, Maestro, Paysafecard, Neosurf, Fast Bank Transfer, Bank Transfer, Apple Pay, PayPal|
|Withdrawal methods||Visa, MasterCard, Maestro, Neosurf, Bank Transfer, PayPal|
|Odds provider||William Hill|
|Betting functions||Live betting, live streaming, cash out, bet builder|
|Casino game types||Slots, table games, video poker|
|Support||Live chat, telephone, email|
|Owner||William Hill plc|
William Hill pros and cons
Ask any British sports fan to name the first betting site that springs to mind and many will say William Hill. A dominant presence on both the high street and online, it is one of the go-to bookmakers and rightly so.
- New players can claim a Bet £10 Get £30 offer.
- The sportsbook is packed with odds and promotions.
- William Hill's bet builder features player stats and much more.
- Bettors in some countries cannot register.
- Some payment methods have been removed.
- If you're looking for a reliable bookie to get started with betting, you can't go wrong with William Hill. There is a reason why they have been around for so long and continue to enjoy success.
- Fans of traditional UK sports such as football, horse racing, cricket, and tennis have plenty of betting options to choose from. William Hill is also among the best when it comes to golf, for which they regularly offer extra places and bet boosts.
- In terms of odds, William Hill are far from stingy. Their payout percentage is very competitive, and when you combine that with the number of promotions they have, you get great value overall.
William Hill review
When you first arrive on the William Hill site, you will quickly notice how comprehensive their sports betting offering is. The top banner has six tabs, and these are usually filled with enhanced odds and other betting promotions that William Hill offers.
To the left, there is a sidebar with all of the sports offered on William Hill, and these include all of the popular sports in the UK as well as some niche sports plus politics, TV specials, and WWE.
Further down the page, you will see more odds boosts and a list of the upcoming events. On the whole, everything is easy to navigate on both the desktop site and the mobile app, making the user experience a pleasant one.
On William Hill, you get great bet boosts on top football matches.
For football, there are hundreds of available bets for the big games, and this includes Asian lines as well as request-a-bet style wagers called #YourOdds.
The Build#YourOdds tool, which is the William Hill bet builder, is one of the best of its kind and includes player shots on target plus assists.
You can get #YourOdds on other sports too, and even if there is no bet builder tool for other sports, you can just ask the traders to price up your selection via social media.
Of course, William Hill is not all about sports betting. You can also try your hand in the William Hill Casino, and play bingo or poker too.
Customer support is available 24/7 and you can get in touch via live chat, telephone, or email.
William Hill free bets
New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.
New William Hill customers can claim a £30 bonus credited as 2 x £15 free bets.
Only a £10 qualifying bet is required in order to unlock this William Hill welcome offer.
How to claim William Hill free bets:
- Click 'Claim' and register using William Hill promo code P30.
- Make a qualifying bet of at least £10 at odds of 1/2 (1.50) or greater
- Receive 2 x £15 free bets.
- The bonus is only available to new customers using the promo code “P30”.
- You must stake a minimum of £10 on your first bet.
- Qualifying bet must be placed at odds of 1/2 (1.5) or greater.
- This promotion is only available to residents of the UK and Ireland.
- Free bets are handed out as 2 x £15.
- Customers depositing using Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay, or William Hill PLUS Card will not qualify for the offer.
- Free bets must be placed within 30 days.
For full William Hill free bets T&Cs, visit William Hill.
William Hill sports betting
William Hill began taking bets in 1934, so it is no surprise that more than eight decades later, the company is considered by many the crème de la crème of online sports betting.
The site simply has everything that a punter in the UK could want: odds on lots of sports, a heavy focus on football and racing, many betting offers, a great app, and terrific live betting and streaming functionality.
The William Hill betting site is filled with enhanced odds and other offers.
You can place bets on more than 30 sports, and while the selection for niche events is more than adequate, it is really within the main UK sports where William Hill truly shines.
In the William Hill football betting section, there are markets for not just the top leagues but for more obscure competitions across the globe. This is pretty standard for online betting sites now, but what sets William Hill apart is the range of markets on offer.
The Build #YourOdds tool can be used to create your own bet, in what is commonly known as a Bet Builder. Even with some of the lower leagues, you can add selections such as total booking points, the team with most corners, and a penalty awarded.
There are enhanced odds within the biggest football matches, plus other promotions that can be taken advantage of including accumulator Bet Boosts.
"Regardless of what sport I am looking to place a bet on, William Hill is one of the first betting sites I check because I know that there is likely to be enhanced odds all over the place. I also make sure I have my push notifications turned on because the 'Flash Odds' that pop up from time to time are excellent. I watch a lot of horse racing through Betting TV on the site, and I dip into the golf section every now and then because extra places are offered on most events."
Horse racing has been William Hill's bread and butter for decades and their offering is one of the best out there. A full catalogue of UK & Irish racing is on offer as well as international meetings from the US, Australia, New Zealand, France, and more.
Racing Post analysis is integrated into the site for the UK meetings, and you can watch some races for free on Betting TV. On top of the standard win and each-way wagers, you can place match bets or look at the place, insurance, and betting without markets.
Bet Boosts are available every day on horse and greyhound racing.
You can also boost odds on some golf tournaments and other big events, plus there are in-play promotions on tennis and cricket.
William Hill is involved with darts and boxing on the sponsorship front so their offerings for those are excellent, while the cricket, snooker, and American sports sections are superb too.
William Hill Live Betting
Whether you prefer to use the William Hill mobile app or desktop site, you can place in-play bets quickly and easily.
Navigation is straightforward on any device, and the selection of markets is excellent. When you click 'In-play' you can then sort by sport and select the event you want. This will then reveal all of the available markets for that particular game.
Football and tennis are the two most prominent sports for William Hill live betting, while golf, cricket, and snooker are also there.
There are lots of options within live betting for ice hockey, baseball, and basketball, particularly during the night and early hours of the morning when the major American leagues are in-play.
William Hill have a great user interface for live betting on cricket.
William Hill Live Streaming
Live streaming is certainly among William Hill's main strengths, as the company has its own online TV channel which can be accessed for free through the website.
Betting TV shows horse and greyhound racing all day long, with no need to place a bet in order to watch.
Best of all, you can watch the action in full screen, which is not the case with various other online bookmakers with live streaming.
William Hill also show other sports through their live streaming service, such as football and tennis.
William Hill Cash Out
The William Hill cash out function, known as 'Cash In My Bet', allows punters to close their wagers early and secure a profit or cut losses.
This feature is available on pre-match or in-play singles or multiples within football, horse racing, tennis, baseball, basketball, boxing, cricket, darts, golf, and snooker.
William Hill Casino
The William Hill Casino contains hundreds of games, many of which are provided by Playtech.
It is split into different sections, titled 'Vegas', 'Casino', and 'Games', but essentially they are all the same and feature a range of online slots, plus classics such as blackjack and roulette.
There are big jackpots on offer, and there are titles suitable for both low rollers and high stakes players.
Featured William Hill Casino games include slots, jackpots, roulette and blackjack.
William Hill Live Casino
If you want to play along with real-life dealers, then the William Hill Live Casino is a great option. There are numerous variations of live blackjack and live roulette to choose from, as well as baccarat, sic bo, poker, and popular game shows like Deal or No Deal and Monopoly.
There are also exclusive William Hill tables for roulette and blackjack.
William Hill Bingo
There are bingo games with buy-ins as little as 1p, and numerous themes and variations of the game to choose from.
William Hill Bingo rooms include 75 ball, 80 ball, and 90 ball games as well as other specials. A full schedule can be viewed on the William Hill Bingo site, where you can also play online slots.
William Hill Casino Bonus Offer
New customers only. Opt in required. 1x per customer. Min. Buy in with £10. Casino tab only. Max £300 bonus. 40x Wagering requirement. Max Redeemable amount £2,000. Bonus expires 7 days from issue. Eligibility rules, game, location, payment method and currency restrictions, stake contributions and terms and conditions apply.
New William Hill Casino customers can claim a 100% bonus up to £100 upon their first buy-in.
How to claim the William Hill Casino Bonus:
- Click 'Claim' and create a William Hill Casino account.
- Buy in with minimum £10 and click on 'Buy In'
- Receive your 100% bonus.
- For new customers only.
- You need to opt in to take part.
- Deposits made via an E Wallet will not be eligible for the bonus.
- Maximum of one bonus per customer, per day.
- The Promotion runs from 08:00:01 (UK time) on 24.05.2018 until otherwise cancelled by us in accordance with these promotional terms.
- The promotion is only available on Casino.
- Buy in with at least £10 (the minimum buy-in amount).
- The maximum bonus is £300.
- A wagering requirement of 40x applies to the bonus.
For full William Hill Casino bonus T&Cs, visit William Hill Casino.
William Hill FAQ
💰 How can I get William Hill free bets?
- Sign up with William Hill bonus code P30
- Bet £10 at odds of 1/2+
- Get 2 x £15 William Hill free bets
New customers who register, deposit & bet via Mobile only,, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.
📺 What is shown on William Hill Betting TV?
William Hill Betting TV is a live streaming service showing racing from 24 UK courses. It can be accessed easily on desktop or mobile for all logged-in users.
📲 Is there a William Hill app?
Yes - there is a William Hill app for sports betting, and also for William Hill Casino, William Hill Games, William Hill Vegas, William Hill Live Casino, William Hill Bingo, and William Hill Poker.
✅ What is the William Hill verification process?
William Hill needs to verify all users to ensure that they are old enough to gamble.
You may be asked to send William Hill copies of the following:
- Driving Licence
- National ID card
- Bank statement
- Utility Bill
🤑 Are there William Hill promotions for existing customers?
Lots of them! With William Hill you can get bet boosts, Best Odds Guaranteed on racing, cashback on in-play bets on certain sports, plus enhanced odds on lots of markets and much more.