William Hill Review:

William Hill

Bet £10 Get £30 in Free Bets

18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.

William Hill Overview

Ben Smith

Ben Smith

William Hill is a British bookmaker that is based in London but in recent years has begun to expand worldwide. The company was founded in 1934 and has been at the forefront of sports betting ever since. Around 14,000 people are employed by William Hill, whose main offices are in the UK, Ireland, and Gibraltar.

William Hill score

  • One of the best bet builders
  • Ideal for football and racing
  • Range of markets and odds boosts
  • Few payment methods
  • Country restrictions
Bonus offer
Betting variety
Mobile experience
Payment options
Betting experience
William Hill quick facts
Website williamhill.com
Game TypesSports betting, Vegas, Live Casino, Casino, Games, Scratchcards, Bingo, Poker, Macau
Deposit methodsVisa, MasterCard, Maestro, Paysafecard, Neosurf, Fast Bank Transfer, Bank Transfer, Apple Pay, PayPal
Withdrawal methodsVisa, MasterCard, Maestro, Neosurf, Bank Transfer, PayPal
Odds providerWilliam Hill
Betting functionsLive betting, live streaming, cash out, bet builder
Casino game typesSlots, table games, video poker
Casino providerPlaytech
AppsiPhone, Android
SupportLive chat, telephone, email
OwnerWilliam Hill plc
Founded Year1934
Bonus CodeR30

William Hill pros and cons

Ask any British sports fan to name the first betting site that springs to mind and many will say William Hill. A dominant presence on both the high street and online, it is one of the go-to bookmakers and rightly so.

Pros ✅

  • Great new customer offer
  • The sportsbook is packed with odds and promotions.
  • William Hill's bet builder features player stats and much more.

Cons ❌

  • Bettors in some countries cannot register.
  • Some payment methods have been removed.

Verdict 👨‍⚖

  • If you're looking for a reliable bookie to get started with betting, you can't go wrong with William Hill. There is a reason why they have been around for so long and continue to enjoy success.
  • Fans of traditional UK sports such as football, horse racing, cricket, and tennis have plenty of betting options to choose from. William Hill is also among the best when it comes to golf, for which they regularly offer extra places and bet boosts.
  • In terms of odds, William Hill are far from stingy. Their payout percentage is very competitive, and when you combine that with the number of promotions they have, you get great value overall.

William Hill review

When you first arrive on the William Hill site, you will quickly notice how comprehensive their sports betting offering is. The top banner has six tabs, and these are usually filled with enhanced odds and other betting promotions that William Hill offers.

To the left, there is a sidebar with all of the sports offered on William Hill, and these include all of the popular sports in the UK as well as some niche sports plus politics, TV specials, and WWE.

Further down the page, you will see more odds boosts and a list of the upcoming events. On the whole, everything is easy to navigate on both the desktop site and the mobile app, making the user experience a pleasant one.

William Hill football bet boosts

On William Hill, you get great bet boosts on top football matches.

For football, there are hundreds of available bets for the big games, and this includes Asian lines as well as request-a-bet style wagers called #YourOdds.

The Build#YourOdds tool, which is the William Hill bet builder, is one of the best of its kind and includes player shots on target plus assists.

You can get #YourOdds on other sports too, and even if there is no bet builder tool for other sports, you can just ask the traders to price up your selection via social media.

Of course, William Hill is not all about sports betting. You can also try your hand in the William Hill Casino, and play bingo or poker too.

Customer support is available 24/7 and you can get in touch via live chat, telephone, or email.

William Hill Sign Up Offer

New William Hill customers can claim a £30 bonus credited as 2 x £15 free bets.

Only a £10 qualifying bet is required in order to unlock this William Hill welcome offer.

How to claim the William Hill Welcome Offer:

  1. Click 'Claim' and register using William Hill promo code H30.
  2. Make a qualifying bet of at least £10 at odds of 1/2 (1.50) or greater
  3. Receive 2 x £15 free bets.

William Hill Sign Up Offer T&Cs

  • The bonus is only available to new customers using the promo code “H30”.
  • You must stake a minimum of £10 on your first bet.
  • Qualifying bet must be placed at odds of 1/2 (1.5) or greater.
  • This promotion is only available to residents of the UK and Ireland.
  • Free bets are handed out as 2 x £15.
  • This Promotion is not available to new accounts depositing funds with Paypal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay, or William Hill PLUS Card.
  • Free bets must be placed within 30 days.

For full William Hill free bets T&Cs, visit William Hill.

William Hill Free Bets

Before we get into the nitty gritty details about the sports betting markets themselves, lets have quick run through one of the other things that makes William Hill such a great online sportsbook for UK punters - free bet offers!

It's not just new customers that can bag themselves free bets with the welcome offer at William Hill. There are plenty of other ways to get free bets at this bookie because the promotions it offers existing customers are among the best around.

William Hill Free Bets for Existing Customers

  • Free or 4 - Free-to-play football scores prediction game
  • Bonus Drop - Free game with £1000 cash top prize
  • Scratch of the Day - Free-to-play game with free bets to be won
  • Acca Club - £5 free bet if you stake £20+ on accas each week
  • Acca Freedom - money back as a free bet if 5+ leg acca loses by one leg
  • In-play - 10% of in-play tennis or cricket losses back as free bets
William Hill Scratch of the Day: How it Works (Win Free Bets!)
Jan 12, 2022

Scratch of the Day is an incredibly easy way to bag yourself free bets and other prizes every day at William Hill.

William Hill sports betting

William Hill began taking bets in 1934, so it is no surprise that more than eight decades later, the company is considered by many the crème de la crème of online sports betting.

The site simply has everything that a punter in the UK could want: odds on lots of sports, a heavy focus on football and racing, many betting offers, a great app, and terrific live betting and streaming functionality.

William hill iphone betting app

The William Hill betting site is filled with enhanced odds and other offers.

You can place bets on more than 30 sports, and while the selection for niche events is more than adequate, it is really within the main UK sports where William Hill truly shines.

William Hill Football Betting

In the William Hill online football betting section, there are markets for not just the top leagues but for more obscure competitions across the globe. This is pretty standard for online betting sites now, but what sets William Hill apart is the range of markets on offer.

The Build #YourOdds tool can be used to create your own bet, in what is commonly known as a Bet Builder. Even with some of the lower leagues, you can add selections such as total booking points, the team with most corners, and a penalty awarded.

There are enhanced odds within the biggest football matches, plus other promotions that can be taken advantage of including accumulator Bet Boosts.

Ben Website Manager

"Regardless of what sport I am looking to place a bet on, William Hill is one of the first betting sites I check because I know that there is likely to be enhanced odds all over the place. I also make sure I have my push notifications turned on because the 'Flash Odds' that pop up from time to time are excellent. I watch a lot of horse racing through Betting TV on the site, and I dip into the golf section every now and then because extra places are offered on most events."

Horse racing has been William Hill's bread and butter for decades and their offering is one of the best out there. A full catalogue of UK & Irish racing is on offer as well as international meetings from the US, Australia, New Zealand, France, and more.

Racing Post analysis is integrated into the site for the UK meetings, and you can watch some races for free on Betting TV. On top of the standard win and each-way wagers, you can place match bets or look at the place, insurance, and betting without markets.

Bet Boosts are available every day on horse and greyhound racing.

You can also boost odds on some golf tournaments and other big events, plus there are in-play promotions on tennis and cricket.

William Hill is involved with darts and boxing on the sponsorship front so their offerings for those are excellent, while the cricket, snooker, and American sports sections are superb too.

Specials betting

Punters at William Hill can also wager on events outside of the sporting sphere, including awards ceremonies, tv shows, Royal family news and politics.

Some of the biggest entertainment betting events of the year include hit series like Love Island and galas such as BBC Sports Personality of the Year.

These events generally have both outright winners as well as proposition-style bets, so there's plenty of variety.

William Hill Live Betting

Whether you prefer to use the William Hill mobile app or desktop site, you can place in-play bets quickly and easily.

Navigation is straightforward on any device, and the selection of markets is excellent. When you click 'In-play' you can then sort by sport and select the event you want. This will then reveal all of the available markets for that particular game.

Football and tennis are the two most prominent sports for William Hill live betting, while golf, cricket, and snooker are also there.

There are lots of options within live betting for ice hockey, baseball, and basketball, particularly during the night and early hours of the morning when the major American leagues are in-play.

William Hill Live Betting Cricket

William Hill have a great user interface for live betting on cricket.

William Hill Live Streaming

Live streaming is certainly among William Hill's main strengths, as the company has its own online TV channel which can be accessed for free through the website.

Betting TV shows horse and greyhound racing all day long, with no need to place a bet in order to watch.

Best of all, you can watch the action in full screen, which is not the case with various other online bookmakers with live streaming.

William Hill also show other sports through their live streaming service, such as football and tennis.

William Hill Cash Out

The William Hill cash out function, known as 'Cash In My Bet', allows punters to close their wagers early and secure a profit or cut losses.

This feature is available on pre-match or in-play singles or multiples within football, horse racing, tennis, baseball, basketball, boxing, cricket, darts, golf, and snooker.

William Hill Plus

With the William Hill Plus Card and linked Plus web app, punters can connect their online and offline betting at William Hill. With a Plus card, you can instantly withdraw funds from your online account in shops, cash in shop bets on mobile and more. To see everything the Plus Card offers and find out how to set one up, check out our dedicated William Hill Plus Card article:

William Hill Plus card: How it works (get exclusive free bet offers)
Dec 23, 2021

Link your in-shop and online betting activity with the William Hill Plus Card and track your bets with the Plus app.

William Hill Casino

The William Hill Casino contains hundreds of games, many of which are provided by Playtech.

It is split into different sections, titled 'Vegas', 'Casino', and 'Games', but essentially they are all the same and feature a range of online slots, plus classics such as blackjack and roulette.

There are big jackpots on offer, and there are titles suitable for both low rollers and high stakes players.

William Hill Casino games

Featured William Hill Casino games include slots, jackpots, roulette and blackjack.

William Hill Live Casino

If you want to play along with real-life dealers, then the William Hill Live Casino is a great option. There are numerous variations of live blackjack and live roulette to choose from, as well as baccarat, sic bo, poker, and popular game shows like Deal or No Deal and Monopoly.

There are also exclusive William Hill tables for roulette and blackjack.

William Hill Bingo

There are bingo games with buy-ins as little as 1p, and numerous themes and variations of the game to choose from.

William Hill Bingo rooms include 75 ball, 80 ball, and 90 ball games as well as other specials. A full schedule can be viewed on the William Hill Bingo site, where you can also play online slots.

William Hill Casino Bonus Offer

William Hill FAQ

💰 How can I get William Hill free bets?

18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.

📺 What is shown on William Hill Betting TV?

William Hill Betting TV is a live streaming service showing racing from 24 UK courses. It can be accessed easily on desktop or mobile for all logged-in users.

📲 Is there a William Hill app?

Yes - there is a William Hill app for sports betting, and also for William Hill Casino, William Hill Games, William Hill Vegas, William Hill Live Casino, William Hill Bingo, and William Hill Poker.

✅ What is the William Hill verification process?

William Hill needs to verify all users to ensure that they are old enough to gamble.

You may be asked to send William Hill copies of the following:

  • Driving Licence
  • Passport
  • National ID card
  • Bank statement
  • Utility Bill
🤑 Are there William Hill promotions for existing customers?

Lots of them! With William Hill you can get bet boosts, Best Odds Guaranteed on racing, cashback on in-play bets on certain sports, plus enhanced odds on lots of markets and much more.

William Hill review

William Hill casino bonus

Bet £10 Get £30 in Free Bets

18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.