Independent Bookmakers 2024

Find and compare UK independent bookmakers online here.

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Company Bonus Established Min Deposit Expiry PeriodAction
#1
Kwiff bonus
Kwiff bonus
Kwiff
4/5
Bet £10 Get a £30 Surprise Bet
Established
2015
Min Deposit
£10
Expiry Period
No expiration
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly
#2
Bet £10 Get £40 in Free Bets
Established
1999
Min Deposit
£10
Expiry Period
28 days
Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.
#3
Betfred bonus
Betfred bonus
Betfred
4/5
Bet £10 Get £50 in Bonuses
Established
1967
Min Deposit
£10
Expiry Period
7 days
New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
#4
Bet £10 Get a £20 Free Bet
Established
1982
Min Deposit
£10
Expiry Period
7 days
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
#5
Midnite bonus
Midnite bonus
Midnite
4/5
Bet £10 Get £20 in Free Bets
+ 50 Free Spins
Established
Min Deposit
££10
Expiry Period
7 days
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
#6
Bet £50 Get £25 in Free Bets
+ 10 Free Spins
Established
2005
Min Deposit
£10
Expiry Period
7 days
Min deposit £5. Bets lower than £5 will not qualify for this offer. This offer only applies to new accounts who have joined after 00:01 on 12/04/2024 and only your first sports bet with Fitzdares qualifies for offer. This offer is not open to customers who sign up from Oddsmonkey, Outplayed, Matchedbettingblog or Teamprofit. Qualifying bets include win singles, multiples, in-play bets and win parts of each-way bets only; cashed out bets do not count towards this offer. Offer expires at 11.59am on 14/04/2024.
#7
CopyBet bonus
CopyBet bonus
CopyBet
4/5
Bet £10 Get £50 in Free Bets
Established
2016
Min Deposit
£10
Expiry Period
7 days
Full T&Cs apply. New UK customers only. The qualifying bet should be either a single or multiple bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. BeGambleAware.org.
#8
NetBet bonus
NetBet bonus
NetBet
3/5
Bet £5 on any bet builder Get a £10 Free Bet
Established
2001
Min Deposit
£5
Expiry Period
7 days
New customers only. Minimum odds 3/1 (4.00). Customers will be awarded a £10 Free Bet. Customers will qualify for the Free Bet once their first £5 sports bet builder has been placed. Free bet is valid for seven days and can be used on any sport acca. Neteller, PayPal, Skrill not eligible for this promotion. Offer valid between 4th September 2023 and 30th April 2024.
#9
50% back as a free bet up to £25
Established
2021
Min Deposit
£10
Expiry Period
7 days
Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.
#10
£50+ Free Bets every week
Established
1923
Min Deposit
N/A
Expiry Period
7 days
18+, UK only. Min odds and selections apply per offer. Cashed out bets and bets on non-runners do not qualify. Free bets are credited at bet settlement and will expire 7 days after being credited. Full terms apply per offer.
#11
SBK bonus
SBK bonus
SBK
4/5
Bet £10 Get £30 in Free Bets
Established
2019
Min Deposit
£10
Expiry Period
90 days
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. BeGambleAware.org.
#12
0% commission until 2024
Established
2008
Min Deposit
£10
Expiry Period
No expiration
Use code COMMFREE to trade with 0% until 2024. New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Instant Banking. Full T&Cs apply.

Top five UK independent bookmakers

Kwiff 🥇

Screenshots of kwiff homepage and football markets on google pixel android smartphones

Kwiff’s big differentiator is its supercharged odds boosts.

Any bet you place at Kwiff stands a chance of getting accepted at boosted odds offering hundreds of times more value than the price you originally took.

The Kwiff sportsbook is packaged in one of the more slick and modern-looking interfaces on the market and I think the mobile apps are particularly good. Kwiff also accepts PayPal as a deposit method, which is useful.

Kwiff was founded by Anders Ström and Karl Engström, who sharp eyes may recognise as the founders of gambling megabrand, Unibet. However, Kwiff remains stoically independent.

Spreadex🥈

Screenshots of spreadex home page and football markets on google pixel android smartphones

At My Betting Sites, we review every UK sports betting site that’s worth reviewing. We all agree that the only sports betting site worth considering for spread betting is Spreadex.

There’s also a first-rate sportsbook and an online casino packed with all the usual games (and a few more besides). All of this is accessible via a desktop browser or iOS/Android apps.

It’s one of our top picks for football cash out and scores highly for horse racing, too.

Spreadex was set up over 20 years ago by Jonathan Hufford, who remains the managing director.

Betfred 🥉

Screenshots of betfred home page and football betting markets on google pixel android smartphone

Betfred is probably the biggest independent online bookmaker in the UK.

Fred Done opened the first Betfred shop in Salford in the 1960s and has built an impressive shop and online empire in the half century since then.

If you like being able to pick from a wide variety of betting site offers, then I think Betfred is one of your best options.

It comes into its own on horse racing, with no fewer than eight racing promotions on offer at the time of writing.

BoyleSports

Screenshots of boylesports home page and golf markets on google pixel android smartphones

BoyleSports is another great option for offers and promotions across a truly impressive range of sports. The live streaming catalogue is extensive here, too.

I mostly use BoyleSports for its regular extra places promotions on large-field events like golf majors and F1 races but it's a solid all-round option for your regular betting, too.

BoyleSports was established in 1989 and has since opened more than 300 shops across the UK and Ireland. Founder John Boyle is still chairman of the company today.

I think it has the best mobile apps of the more old-school, shop-first brands.

Midnite

Screenshots of midnite league of legends markets and sports betting homepage on google pixel android smartphones

Midnite is a specialist esports betting site, but that's not to say that it doesn't do a decent job across (at the risk of sounding like yer da) 'proper' sports, too.

While it doesn't offer quite the range of football markets as some other bookies, I have been using it a fair bit recently for betting on asian handicap lines.

London-based company Dribble Media Ltd runs Midnite. It's successfully raised tens of millions of dollars in funding over recent years since commencing operations in 2018.

Full list of online independent bookmakers (UK)

Recommended

  1. Spreadex
  2. Kwiff
  3. Betfred
  4. BoyleSports
  5. Midnite
  6. SBK
  7. Smarkets
  8. NetBet
  9. BetGoodwin
  10. The Pools
  11. CopyBet

More independent betting sites

  • Geoff Banks
  • Ken Howells
  • Sporting Index
  • Matchbook
  • SkillBet
  • Betboro
  • GreatBet
  • DragonBet
  • Bet600

What are independent online bookmakers?

Independent online bookmakers are companies that offer digital sports betting services and have full control over their own operations. They are privately held, have no affiliations and do not operate additional white label brands.

On this page listing the top UK independent bookmakers, we’ve only included those who are properly licensed and regulated in Great Britain by the Gambling Commission.

Here’s a bit more info on the key features of the independent bookies we’ve picked out:

Privately held

All the betting sites on the lists above are privately held.

Being privately owned isn’t a requirement to be considered an independent company. However, I felt that for the purposes of this list it didn’t feel right to include the likes of bet365, which is publicly traded on the London Stock Exchange.

While a publicly traded company can be considered independent provided it’s not controlled by another organization, its decisions are ultimately guided by shareholders who are often external.

Plus, I don’t think one of the world’s largest betting sites is really what you lot are looking for when you search for ‘independent bookmakers’.

Single-brand focus

For the lists above, I exclusively selected bookies that drive a single online betting site.

That rules out independently owned betting companies like BetVictor, which is privately held but has affiliations with Parimatch and talkSPORT BET.

Offer online sports betting

Kind of an obvious one, but an independent online bookmaker must offer betting services via a website or mobile app.

Mostly, this means that you can log in, deposit, place bets, and withdraw money all on the same online platform.

However, there are a couple of bookies I've included that run a slightly different model where punters can browse markets online and then send their proposed bet and stake to the trader by email (Ken Howells, for example).

The reason it’s worth making this distinction is that there are plenty of other types of UK independent bookmakers that operate on different models.

You can read more about them in the box below, if you want to.

Other types of independent bookmakers in the UK

Shop-only

There are dozens, if not hundreds, of independent bookmakers operating from high streets up and down the UK.

Some of these bookies have jumped into the online sphere and launched their own online platforms, but many still exclusively offer services to punters that physically walk through the door.

Trackside

Trackside, or (‘on course’) bookmakers are exactly as the name suggests - bookies that stand at the side of a race track and offer racegoers prices on the day's runners.

Up to June 2022, these bookies were responsible for returning the official starting price for each race, but this all changed when COVID forced racing behind closed doors (it’s now calculated using off-course sources).

Only a tiny percentage of overall betting volume goes through on-course markets.

Whatsapp & Telegram

Bookies offering prices via secure instant messaging services like Whatsapp and Telegram have increased in popularity over recent years.

This style of service feels bespoke and is clearly something that appeals to certain types of punter. However, you probably miss out on some of the key features available at online betting sites, like bet builders.

If I could offer a word of caution, though: Make 100% sure that the bookmaker you’re dealing with over text is fully licensed and regulated to operate by the Gambling Commission.

Telephone

Telephone is a bit of an old-school thing. It was probably the fastest way to get your bets placed in the pre-internet age, but online betting is now significantly more convenient.

Nowadays, telephone betting feels like (to me, at least), the preserve of the VIPs and high-rollers who are still looking for that personal touch.

Some major telephone betting operators have made impressive entries into the online space in recent years - Betgoodwin comes to mind in particular.

Pros and cons of UK independent bookmakers

Independent bookmakers may take bets on a more specialised selection of markets, offer better prices to punters, and deliver an overall more personalised service. However, this could come at the expense of the breadth of options and more reliable customer service typically available at larger bookmakers.

👍 Unique offering

Independent bookmakers have the freedom to offer markets on whatever event they want. That means some of these bookies dive deeper into certain sports or niches than the mega-corp high street brands.

Take DragonBet, for example. As you might have guessed by the name, this is an independent online bookie with a focus on Welsh sport - it offers markets on more Welsh football fixtures than most, if not all, of the competition.

👍 Potential for better odds

If you’re using some of the more exclusive services, like invite-only bookmakers, you may be able to negotiate better prices on certain events that you would typically get elsewhere.

To be honest, this point is only really applicable to the high-rollers and VIPs but it’s worth noting nonetheless.

Sites that run unique services, like Spreadex’s sports spread betting platform, also offer better value options on many events than a traditional sportsbook.

👍 Personal service

One of the clearest benefits to using an independent bookmaker instead of a brand that’s part of an international gambling portfolio is the personalized services that can be offered.

This is especially true of the smaller brands, like Betgoodwin, who have made their name in the industry by giving punters a personal touch both on the telephones and now online.

👎 Fewer markets overall

The downside of a bookie being specialised in a specific market - like Midnite in esports, for example - is that they may lack the breadth of coverage that can be found at more mainstream bookies.

For example, at the time of writing, in-play betting is available on five different football matches. In comparison, leading football betting sites like bet365 and Ladbrokes have 17 and 11 matches open for live betting respectively.

If you’re someone that likes to spread your betting activity across a wide variety of events, then independent bookmakers are probably not as good as something like bet365 or Betway.

👎 Potentially less reliable

One of the advantages of betting with big brands owned by multinational companies is that if you or they mess something up, they’re often easy to contact at any time of the day.

There’s also a degree of safety that comes with spending your money at a household-name brand as compared to a small independent operation.

That’s why I’ve only included fully licensed and regulated independent bookies on this page.

Independent bookmakers FAQs

What are the best UK independent bookmakers?
Which independent online bookie has the best sign up bonus?

Betfred's sign up bonus is the best of the independent bookies at the moment. There's a big pile of free bets to be claimed by anyone who signs up and bets a tenner.

Find out more about the Betfred sign up bonus here.

Are independent bookmakers safe?

Every independent bookmaker featured on this page is licensed and regulated in Great Britain by the Gambling Commission. You can't get much safer than that as far as UK betting sites are concerned.

What are the benefits of independent bookmakers?

Independent bookies have lots of freedom to set their own odds on whichever markets they want. That means you can sometimes find better prices on a more interesting selection of markets at these bookies.

Some independent betting sites also provide a much more personalised service than major corporate brands.

Do any independent bookmakers have mobile apps?

Most independent bookmakers featured on this page have mobile apps for either iOS or Android devices (or both).

Our favourite independent bookmaker app overall is Kwiff, but we also like Spreadex's app.

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