About Us - MyBettingSites.com

UK Betting Sites
About MyBettingSites

About us

About MyBettingSites.com UK

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Our Mission & Values
Our Story
Meet the Team
Who owns MyBettingSites.com?
Our Business Model

Our Mission & Values

Our Mission - To Help You Find and Use Betting Sites in the UK!

At MyBettingSites UK, we find the best betting sites for punters by testing, rating, and reviewing each one.

We look at various brands across the world but always focus on what UK users are looking for. We always put our users first, give clear and accurate answers, and base our recommendations on first-hand experience and honesty.

Our Values - How Do We Accomplish Our Mission?

🌍 Think Global, Act Local: MyBettingSites is a global brand with a presence in 11 different countries. We combine a global perspective with localised solutions, providing tailored answers and recommendations for each unique country we serve.

👥 Users First: Our users are at the heart of everything we do. We design our website with our loyal users in mind, not for search engines or affiliates. Your needs and preferences guide our actions and priorities

🏅 Quality Answers: We focus on writing thorough answers to help users who want to find UK betting sites. We do not write confusing or repetitive content that is unhelpful. Instead, we try to create in-depth and high-quality content that adds to the user’s knowledge.

👀 First-Hand Evaluation: We personally test-drive all betting sites before making any recommendations. Our team of experts thoroughly evaluate each site to ensure that our recommendations are based on genuine, hands-on experience. We do not endorse any site without rigorous evaluation.

🤝 Trust and Transparency: We believe in building trust through transparency. Our reviews and recommendations are honest and unbiased. We are upfront about our processes and maintain integrity in all our interactions, ensuring our users can rely on us for trustworthy information.

Our Story

MyBettingSites began with a simple goal: to help users all over the English-speaking world find the right betting site for them. No BS, just honest and thorough evaluations of each betting site so you can find your next bookie.

Founded by Leadstar Media, a top sports betting affiliate company based in Stockholm, we set out to create a one-stop shop that broke down all the factors a user would need to find a new betting site.

When the site launched, it existed in only four countries - the UK, Canada, Kenya, and Nigeria. Soon after, we launched in India and Australia with our launch coming in the US in 2023. Today, we exist in a total of 11 countries.

We’re proud of how far we’ve come and excited for the future, as we continue to bring our trusted service to sports betting enthusiasts around the globe.

Meet the Team

Nick Albert

UK Betting Site Expert

Nick has been working in the iGaming industry since 2017, initially on the US sports betting market before switching to the UK & Irish markets.

Nick’s time is spent testing bookmakers and writing reviews, with his eye for detail ensuring readers have the most accurate information available.

Away from his desk, Nick can be found pounding the streets training for his next marathon or reminiscing about that day West Ham finally won a trophy!

Del Pugh

UK Betting Offers Expert

Del knows sports betting sites better than the back of his hand. His knowledge comes from over 11 years of working in the industry and also betting in his spare time.

There isn’t a bookmaker that Del hasn’t heard of with his interest in sports betting going way beyond reviewing betting sites professionally.

When he’s not working or wagering, Del enjoys nothing better than playing his latest Football Manager save with a big mug of Earl Grey.

Who owns MyBettingSites.com?

MyBettingSites.com is owned by Leadstar Media, who are based in Stockholm, Sweden.

The company has been creating sports betting and casino comparison websites since 2012 and is today active in various GEOs worldwide including the US, Brazil, India, Sweden, Germany and the UK.

Leadstar was named the Affiliate of the Year at the EGR Awards and shortlisted for the Sports Affiliate of the Year in 2022.

MyBettingSites International

MyBettingsites.com is UK-focused, but we also have pages for a number of other countries, including::

We aim to provide our readers with the best and most up-to-date information about betting sites all around the world. We have staff based in many countries, meaning that our content is localised and we are able to provide educated and honest insights.

Our Business Model

MyBettingSites.com is an affiliate website. This means we receive a small commission from the betting sites when our users sign up using our links. This does not cost the user anything.

For example, if a user reads a betting site review for Bet365 and uses our link to sign up on the operator, Bet365 pays us a small fee at no added cost to the user.

How does our business model affect our content?

The brands featured on our lists usually have an affiliate deal with our website. However, our reviews and ratings are not impacted by the deals we have with these brands.

When reviewing a betting site, we stick to our values and always provide our users with the most unbiased and honest evaluation.

How does our business model benefit our users?

MyBettingSites.com is in close contact with the betting sites in every market. This means that through our partnership, we often take back user feedback and suggestions to the operators to improve their offerings.

Our betting partners also create frequent promotions that are available only to MyBettingSites users. So we encourage you to use our affiliate links, to not miss out on any exclusive betting offers or bonuses.

Last but not least, thanks to our business model, we can keep our website free of any pesky advertisements and ensure users do not have to subscribe to our service. In short, our business model helps our users take advantage of our betting site expertise for free!