Ladbrokes review:


Bet £5 get £20 in Free Bets

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

Ladbrokes UK


Ryan Davis

Ladbrokes offers football punters and fans of other sports excellent value with its boosted odds and array of markets. Along with the free bets offered upon sign-up, there are plenty of promotions for new and existing customers with this bookie.

Ladbrokes pros and cons

  • Price boosts across multiple sports
  • Wide range of markets for popular UK events
  • Excellent live betting and streaming
  • Cash out settlements offered could be higher
  • Limited markets for some niche events
Bonus offer
Betting variety
Mobile experience
Payment options
Betting experience
Ladbrokes quick facts
Game TypesSports Betting, Exchange, Virtual Sports, Casino, Live Casino, Games, Slots, Poker, Bingo, Lotto
Deposit methodsVisa, MasterCard, PayPal, Maestro, paysafecard, Bank Transfer, The Grid
Withdrawal methodsVisa, MasterCard, PayPal, Maestro, paysafecard, Bank Transfer, The Grid
Odds providerLadbrokes
Betting functionsLive betting, cash out, live streaming, bet builder, acca boost
Casino game typesSlots, table games, video poker
Casino providerPlaytech
AppsiPhone, Android
SupportLive chat, email, Twitter, telephone
Founded Year1886

Ladbrokes Review

Ladbrokes is one of the world’s biggest and best bookmakers, with a storeyed history dating back to the 19th century. Fast forward to today and the company maintains its reputation as one of the elite betting operators, with an online sportsbook and casino offering that is well worthy of the established Ladbrokes brand name.

Why Bet With Ladbrokes?

📺 Excellent live streaming options

🎁 Great promotions including price boosts

🙌 Wide range of markets for popular events

Ladbrokes new customer offer bet 5 get 20 UK

What you see is what you get with the Ladbrokes free bet offer.

For British players, Ladbrokes has to be considered one of the go-to betting sites. Its odds are up there with other leading sportsbooks, and there are lots of special offers and odds boosts to keep you going.

Ladbrokes is one of the UK's oldest bookies, having first established in 1886.

As one of the longest-serving bookmakers in the UK, Ladbrokes has enjoyed sustained success throughout the transition to online gambling, which was highlighted by its acquisition of fellow leading bookie, Coral, in 2016.

Ladbrokes offers bettors all of the fundamentals, plus more. For punters who want free bets upon sign-up, well-priced football accas, the ability to bet in-play and cash out on a number of sports, you can’t go wrong here. There are also free opportunities to win cash or free bets, as well as a top-class betting exchange, plus an array of casino games plus bingo, poker and lotto.

Ladbrokes home screen macbook

The Ladbrokes site has a premium feel.

The Ladbrokes sports betting site is among the very best out there, largely because of the easy to use interface, excellent functionality across all devices, rock-solid odds and as many if not more promotions than any other bookie.

There is no shortage of markets to choose from once you load your account with the free bets on offer when you sign up.

Fans of horse racing, football, tennis, darts, and greyhounds will have a field day at Ladbrokes.

Sports that are popular in North America, such as American football, are featured heavily too, while basketball and ice hockey can be wagered on and watched live through Ladbrokes’ live streaming service.

The entire Ladbrokes live betting and streaming experience is top-notch, with football and tennis available to watch and wager on during the matches, and cash out is available.

Live betting and cash out is made easier by the Ladbrokes app, which is concise, straightforward to use, and has all of the same features as the desktop site.

What Ladbrokes Could Improve
  • Limited markets for some niche events
  • A few more football markets would be nice
  • Cash out settlements could be higher

There isn’t much in the way of drastic issues that require addressing at Ladbrokes, but it’s not the perfect bookie and there is always room for improvement.

While the big-ticket events receive comprehensive coverage at Ladbrokes, some of the less popular match-ups sometimes suffer from a reduced variety of markets available. This is hardly unique to Ladbrokes, but some extra options during periods where major events are few and far between would be useful. If you're after a wider selection of markets on lesser matches while retaining that premium sportsbook feel, 888Sport is a good shout.

Ladbrokes’ football betting offering is certainly top-tier, but it could be lifted even higher with the addition of some other popular market types that are available with other bookies, including asian handicap lines and more player props.

Finally, while the availability of cash out on so many markets is a huge plus, the value offered when Ladbrokes offers to buy your bet back if you in this way is sometimes lower than you might expect. Better cash out settlement offers would therefore be another improvement Ladbrokes can make.

Ladbrokes New Customer Offer

Bet £5 get £20 in Free Bets

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

New customers can scoop £20 in free bets straight off the bat, and only have to place a £5 qualifying bet in order to do so. This is one of the better welcome offers provided by UK betting sites and carries no wagering requirements.

How to Claim the Ladbrokes Sign Up Offer

  • Click the 'Claim' button above and make a Ladbrokes account using promo code 20FREE.
  • Wager £5 at minimum odds of 1/2 (1.50) no later than 14 days after registering.
  • Receive 4 x £5 free bets and use them within 4 days.
Ladbrokes Joining Offer T&Cs
  • Qualifying bet can be a single or multiple, but each selection must be priced 1/2 or more.
  • Bets placed more than 14 days after you register will not qualify.
  • Your free bet must be used within 4 days of it being credited.
  • Free bets cannot be redeemed for cash.
  • The value of your free bet will not be included in any winnings.

Visit Ladbrokes for full T&Cs.

Frequently Asked Questions About Ladbrokes

How Do I Claim The Ladbrokes Free Bet?

The Ladbrokes new customer offer is one of the most generous among UK online bookies. To claim £20 in free bets, all you need to do is this:

  1. Click here to register a new Ladbrokes account using the promo code 20FREE.
  2. Wager £5 at odds of 1/2 (1.50) or greater.
  3. Receive 4 x £5 free bets.

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

What Is The Ladbrokes Bonus Code?

In order to claim the very generous Bet 5 Get 20 offer at Ladbrokes, you’ll need to enter the correct promo code when you create your account. Click here to get that code and for more information on claiming the Ladbrokes sign up offer!

Does Ladbrokes Offer Live Streaming?

Yes, Ladbrokes offers live streaming on a wide range of events, including elite club and international football, UK and international horse racing, NBA, Tennis, and plenty more.

What Does The Ladbrokes Bet 5 Get 20 Offer Mean?

Ladbrokes offer new customers a very attractive bet 5 Get 20 sign up bonus. This means that by placing a qualifying £5 bet (click here for more details), Ladbrokes will hand over £20 in free bets (4x £5 free bets). Make sure to use the correct promo code when you register a new account so you don’t miss out on this offer.

How Do You Cash Out On Ladbrokes?

Cash out is a great option that can help you reduce risk and secure profit before a market settles. To cash out a bet on Ladbrokes, head to the ‘My Bets’ tab (next to Betslip). A ‘Cash Out’ option will be visible next to any bets you can cash out. If you’re happy with the return being offered, simply click ‘Cash Out’. That’s it!

What Is The Ladbrokes Withdrawal Time?

As with many online bookies, withdrawal times can vary depending on the payment method you are using. Ladbrokes advise that current expected withdrawal times for UK customers are as follows:

  • Visa/Mastercard - 1-3 Banking Days
  • Visa Fast Funds - Within 4 hours
  • PayPal - Within 8 hours
  • MuchBetter - Within 8 hours
  • Luxon Pay - Within 8 hours
  • Bank Transfer - 2-4 Banking Days
  • The Grid - Instant

Ladbrokes Sports Betting

Ladbrokes is undisputedly one of the top options for online sports betting in the UK. The great sign-up bonus, regular betting promotions, loads of live streaming, and a slick mobile app are just some of the reasons for Ladbrokes’ strong reputation in sports betting.

Ladbrokes Football

The Beautiful Game certainly is the national pastime in the UK, and Ladbrokes have gone above and beyond to ensure that their football betting products are a popular accompaniment to all of the big matches (and lots of the smaller matches, too!).

Ladbrokes has odds from matches in hundreds of leagues across the world, with punters spoiled for choice of both pre-match and in-play markets.

Stats and form information are easily accessible in the Match Day Hub for each game, meaning you’re never going in blind on a football bet at Ladbrokes. Meanwhile, acca boosts, bet builders and various other promotions means there are endless possibilities for betting on football.

Ryan Davis

Ryan Davis

It’s super easy to track your acca’s progress on the Ladbrokes site or mobile app and you can even edit your acca pre-match or in-play. Other promotions like Odds Boost and Free Bet Back - where you can bag a free bet if one leg of a 5+ acca lets you down - mean Ladbrokes is probably the premier option for football accumulators in the UK.

Ryan Davis (My Betting Sites reviewer)

Live streaming on loads of football matches is a fantastic feature.

There are not as many different markets available as with some other bookies, however all the most popular bets are present as expected. There’s also a decent variety of outright football markets, if you fancy your chances of calling the winner of a league or cup in advance.

Ladbrokes Horse Racing

Horse racing has long been central to Ladbrokes’ offering and it sponsors major fixtures including the King George VI Chase Day at Kempton Park. UK punters will not be disappointed by the horse racing features and odds available at Ladbrokes.

Ladbrokes Horse Racing Mac Book

Ladbrokes is one of the UK's top bookies for having a flutter on the horses.

Info on each race is plentiful, with Racing Post verdicts, star ratings, and tips on display along with a list of the horses that have been tipped most by the big newspapers and in other racing media.

Live streaming and live commentary are available on a huge selection of UK and International races.

UK punters can bet on win or each way, forecast, tricast, and totepool on most races. You can also simply back the unnamed favourite or 2nd favourite, if you think the race will go to form.

In addition to upcoming meets, there’s a strong selection of antepost/future markets and some interesting specials markets, too.

As with the football betting, horse racing at Ladbrokes is enhanced with great offers including Best Odds Guaranteed and Extra Places.

Ladbrokes Esports

Choo choo! All aboard the esports hype train - next stop: Ladbrokes!

Ladbrokes esports CSGO inplay

Ladbrokes caters well for esports betting fans with a variety of pre-match and in-play markets.

Ladbrokes is certainly on board with the esports revolution and who can blame it given the exciting potential of this market, not least for its wealth of betting opportunities.

There’s a great selection of esports events available, with all the main FPS and MOBA titles, leagues and tournaments covered.

In-play esports markets are especially strong, with match result and map winner markets supplemented by correct score and handicap markets (and separate Pistol Round Map Winner markets on CS:GO too!).

Ladbrokes Odds

Sports betting odds at Ladbrokes are fairly competitive. The value on offer is enhanced significantly by the different promotions that UK punters can take advantage of, including Odds Boost, Best Odds Guaranteed, Acca Insurance, and more.

Ladbrokes Live Betting

There are very few other bookies out there at the moment that match or even come close to Ladbrokes with respect to live betting.

The live betting experience at Ladbrokes is truly first-class.

There are a huge amount of events and markets that go live for in-play betting, and a decent chunk of these benefit from live streaming: Punters wagering on Football, Horse Racing, Tennis, NBA, and more can monitor their in-play options with live video streams.

Ladbrokes App

Ladbrokes cements its stellar reputation with a great mobile app. With most punters now choosing to bet on the go, a smooth mobile experience is key to attracting and maintaining customers.

Users can enable Face ID for a fast login to the app, and make a quick deposit using one of the various payment methods offered including debit card, paysafecard, and PayPal.

Ladbrokes app live streaming

The Ladbrokes app is a great option for betting on the go.

For Apple users, the Ladbrokes app for iPad or iPhone can be downloaded from the App Store.

Ladbrokes Android App

The Ladbrokes Android App is equally as impressive as the iOS iteration, with all the markets, promotions and features easily accessible to punters on the go.

Ladbrokes Android App 2

Ladbroke's Android app is top quailty.

Unlike some other betting apps on Android, the Ladbrokes sports betting app can be downloaded directly from the Google Play Store, meaning you can avoid the faff of trying to find and install the .apk from another source.

Ladbrokes Mobile

A dedicated mobile app is not always the preferred solution, so punters will be pleased to know that the Ladbrokes mobile site works perfectly well in your chosen browser on iPhone or Android.

Ladbrokes Features

Bet £5 get £20 in Free Bets

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

The Ladbrokes experience extends far beyond the simple placing of wagers on standard markets, thanks largely to the variety of features available for UK punters.

Ladbrokes The Grid

Before establishing its online presence, Ladbrokes was already a dominant force on the UK sports betting scene with bricks-and-mortar betting shops on high streets across the country.

Ladbrokes The Grid Mobile Landscape

The Grid card works like a bridge between Ladbrokes' online and shop experiences.

With The Grid, Ladbrokes have linked the physical and online experiences, meaning you can transfer winnings to your online account, or head into a shop to deposit and withdraw money you’ve won online.

The Grid also offers users exclusive football coupons, money back deals on horse racing, giveaways and prize draws.

Ladbrokes Exchange

Ladbrokes is a household name nationwide thanks to its sportsbook, but it also runs a betting exchange. On an exchange, users bet and lay against each other rather than being offered a price by the bookmaker as in the sportsbook model.

This means that you can often get better odds on an exchange as there is no bookie’s overround to factor in. However, the exchange operator will instead take a commission for helping to set up the bet between you and the other punter.

Ryan Davis

Ryan Davis

The Ladbrokes exchange is not as strong as its sportsbook and the liquidity in the market, even for the major events, is relatively low which makes it difficult to get matched on the back or lay at the price you want. If you want to bet on an exchange, Betfair is almost certainly best option for UK bettors.

Ryan Davis (My Betting Sites reviewer)

Ladbrokes Live Chat

The availability of Live Chat support is a great feature for Ladbrokes users as it means answers to their questions and queries are on tap, 24/7.

Ladbrokes quickly connects you to an agent and the experience is trouble-free and useful. In addition to live chat, Ladbrokes also offers telephone and email support if the answer to your query can’t be found in the FAQ section.

Ladbrokes Promotions

Ladbrokes 5-A-Side: How It Works

5 November 2020

A new and innovative way to bet has been introduced by Ladbrokes, and in this article, you will learn all about the '5-A-Side' feature and how to use it. Read more

While the reliability and all-round quality of the product along with good prices and an ace live betting offering puts it in the top drawer of online bookmakers, the sheer volume and variety of the betting promotions and deals Ladbrokes provides is what makes it perhaps the creme de la creme.

Punters can get their football accas with 5 or more selections boosted every day, with a daily odds boost on any sports market up for grabs too.

The enhanced odds don’t stop there. Customers will find a number of other odds boosts on their account, including horse racing singles and multiples, plus whatever other big events are taking place.

Televised Premier League matches are subject to a bundle of Ladbrokes price boosts which, along with the #GetAPrice markets, give the bettor a colossal range of options, no matter how safe or speculative, with excellent value across the board.

Ladbrokes Acca Insurance

Ladbrokes Acca Insurance Ad

Ladbrokes' Acca Insurance deal could get you your stake back on a near miss.

One of the reasons why Ladbrokes is such a great bookie to place an accumulator with is their Acca Insurance promotion. With Ladbrokes Acca Insurance, UK punters can get their money back as a free bet up to £10 if one leg of their 5+ leg acca lets them down.

Ladbrokes Cash Out

All top UK online bookies offer cash out now, and Ladbrokes is no different.

The cash out icon is clearly visible on all markets where this option is available, so punters know which bets they’ll be able to scratch or bank early before they’ve even wagered.

Ladbrokes Payment Methods

Ladbrokes is a top-tier operator in the UK and so it’s no surprise that all of the most popular deposit methods are available here. The full list of deposit methods available to UK punters at Ladbrokes is as follows:

  • Visa
  • Mastercard
  • PayPal
  • Trustly
  • Maestro
  • paysafecard
  • MuchBetter

Ladbrokes Withdrawals

It’s always good to know exactly how long you can expect a withdrawal to take once you’ve requested it. It’s your hard won money after all! Withdrawal times differ depending on which payment method you’ve selected. Ladbrokes advise that current withdrawal times for UK punters are:

  • Visa/Mastercard - 1-3 Banking Days
  • Visa Fast Funds - Within 4 hours
  • PayPal - Within 8 hours
  • MuchBetter - Within 8 hours
  • Luxon Pay - Within 8 hours
  • Bank Transfer - 2-4 Banking Days
  • The Grid - Instant

Ladbrokes Casino

Ladbrokes Casino Mobile i Phone

Players can access the Ladbrokes casino site on desktop or mobile.

While most UK punters will be heading to Ladbrokes to have a flutter on the day’s big sporting events, it would be remiss not to also point out that Ladbrokes has a strong casino offering, too.

There are tons of Gaming options available with Ladbrokes, including slots, game shows, bingo, poker, and live casino tables. Megaways games (with shifting reels), jackpots and exclusive games can be found here, too.

Ladbrokes Casino Bonus

Bet £10 get £50

18+. New players only. Min bet £10 on qualifying games. 40x wager reqs (bonus only) on selected games. Bonus valid for 30 days. Certain deposit types excluded. Bets covering >70% of Roulette table excluded. T&Cs Apply.

Like on the sports betting side, Ladbrokes also offer new customers a sizeable casino bonus. Get started at Ladbrokes Casino by claiming a £50 welcome bonus.

How to get the Ladbrokes Casino Bonus

  1. Click 'Claim' above and register with Ladbrokes Casino.
  2. Make a deposit and play through £10 on qualifying games.
  3. Receive your £50 casino bonus.
Ladbrokes Casino Bonus T&Cs
  • Bonus is valid for 30 days.
  • Wagering requirements are 40x the bonus amount.
  • Bets that cover more than 70% of the roulette table are excluded.
  • Deposits with Paypal, Envoy, Skrill, Neteller and prepaid cards are excluded from the offer.
  • Bonus can be used on any Casino/Slot/Games/Live Casino games across Ladbrokes Casino with the exception of excluded games.

For full T&Cs, visit Ladbrokes.

Ladbrokes Final Verdict

★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Bet £5 get £20 in Free Bets

The reputation of Ladbrokes and its longevity in the gambling market exists for a reason. You are getting a quality product and service, with plenty of banking options and terrific customer support.

Claim £20 offer

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

About Ladbrokes

Ladbrokes was founded way back in 1886 by a group of commission agents for horses trained at Ladbroke Hall in Warwickshire. Before long its headquarters moved to London and Ladbrokes started building its chain of bookies in 1961 after the UK government legalised betting shops.

The company has previously invested in commercial and residential real estate, hotels, and retail brands, but has in recent years focused more exclusively on gambling.

In 2016, Ladbrokes merged with Gala Coral Group and in December 2017, Ladbrokes Coral was acquired by GVC Holdings (Entain) in a deal reportedly worth up to £4 billion. Other major sports betting brands in the Entain stable include bwin, Coral, PartyPoker, and Sportingbet.