American football betting sites
What’s a fanny pack, then? Cilantro?
Sometimes, U.S. English can be a bit confusing for us Brits. It’s sort of the same when you bet on the NFL when you see words like ‘moneyline’. Don’t panic though - it just means match odds.
It may be America’s Game but there are plenty of UK betting sites that do a great job catering for NFL bettors on our side of the pond.
On the rest of this page, we’ll go through all the best NFL offers, features and deals at the top UK betting sites (we promise to clear up any colloquial confusions, too).
Top 3 NFL bookmakers

Bet365 NFL
Bet £10 Get £30 in Free Bets
Bet365 is the world’s biggest bookie (or so it says). It consistently provides good value across all its markets and its mobile apps are some of the best in the business.
- Best UK bookie for NFL prop bets
- Plenty of bet boosts on futures and match odds
- Early payout offer
There aren’t many, if any, UK bookies that do better NFL score props, game props and player props than bet365.
Bet365’s early payout offer means if your team goes 17+ points ahead at any point in a game, your bet will be paid out as a winner regardless of the final result.
Bet365 NFL early payout offer
Get paid out as soon as your team opens up a big lead. Read more

Paddy Power NFL
Bet £5 Get £20 in Free Bets
Paddy Power is the place to go for one-off NFL specials, enhanced odds and other offers.
- Good selection of markets across all fixtures
- Particularly good for futures and specials.
If you’ve got a hunch on the Number 1 overall draft pick or the Heisman Trophy winner then you’ll find a good price at Paddy Power.
In addition to NFL markets Paddy offers a nice range of CFL and NCAAF bets.

888sport NFL
No longer accepting new UK players
Click 'Claim' to check latest live offers
888sport really is the winningest online bookmaker in the UK for NFL betting.
- Competitive odds
- Free-to-play predictor
The cornerstone of the 888sport NFL offering is super competitive odds on the main moneyline and points spread markets.
This five-star bookie also packs in a load of player props, futures and specials to cover all interests.
To top it all off, it’s got a bespoke free-to-play predictor game called 10K drive. You can up to £10,000 cash every game week for predicting the correct outcomes in each round of matches.8
NFL free bets
Is there any better way to start game day than by claiming and placing a free bet?
NFL free bets come in various shapes and sizes but there are a few things you should look out for when comparing one free bet offer against another:
🏈 Wagering requirement
Yes, unfortunately in the UK market almost all free bet offers are contingent on your placing some sort of bet with your own money beforehand.
Examples are ‘bet get’ sign up offers, where you can unlock free bets by depositing and betting a certain amount.
🏈 Eligible markets
When you qualify for free bets, take a look at the terms and conditions to see where you can use your bonus. The best free bet offers are those that give you free bet tokens that can be used on a wide range of markets.
After all, there’s little point in getting a free bet if you can only use it on Cleveland Browns to win the Superbowl.
🏈 Minimum odds
There’s often a minimum odds requirement for using your free bet.
This is because bookies don’t really want you to use a free bet token on a 1.01 shot, thereby converting your free bet into cash with minimal risk.
A common minimum odds threshold for free bets is 1.5 (1/2) but can be as high as 2.0 (evens).
🏈 Expiry time
You can’t just let free bets sit in your account for ever. There’s almost always a time limit for using any free bets that you earn.
For some sign up bonuses, this time limit can be quite long (up to 14 days).
For more event-specific free bet offers (for example, offers on a specific game), you’ll have a much shorter time window to use your free bet.
🏈 Value of free bets
Last but certainly not least - how much are the free bets worth?
This is probably the most important factor to assess. Thankfully, betting sites make the value pretty clear so you don’t have to go digging around for it.
For existing customers at top betting sites there are often opportunities to win or earn free bets to the value of £1, £2 or £5.
New customers can bag themselves free bet offers with a much higher value.
Superbowl free bets
Other than when you sign up as a new customer, the best time to bag NFL free bets is in the run up to the Superbowl.
That’s when NFL interest peaks and that’s when bookies are most eager to get you to place your best with them.
In the US, where legalized online sportsbooks are a relatively new thing and still only available in selected states, the Superbowl sign up offers are absolutely eye watering (think free bets worth hundreds of dollars).
Superbowl free bets are very much available in the UK, but the value might not be as high as in the Land of the Free.
A good tip would be to check out a new betting site around Superbowl time, as the best offers you’ll get for this game will be as part of a welcome bonus when signing up to a new bookmaker for NFL betting.
More NFL betting offers
NFL early payout
With early payout offers, you’ll be protected against any late-game collapses from the team you’ve backed.

That’s because if your money line pick builds a big enough lead at any point during the match, you’ll be paid out as a winner regardless of the final result. Bet365, for example, offers early payout if your team goes ahead by 17+ points.
NFL money back offers
At some bookies, you take advantage of money back offers. With these offers you can get your money back (either as cash or as a free bet) if your bet loses.
As with lots of the best NFL offers, the best money back offers are available to new customers only. Betfair and Paddy Power both offer money back sign up offers which can be used on a range of sports bets, including NFL markets.
NFL acca insurance
The NFL schedule lends itself perfectly to accumulator bets, with plenty of matches running concurrently for those who want their multi-game bet to resolve quickly and other games spread throughout the weekend for punters who want their bet to last.
There’s nothing more gutting than your NFL acca being let down by a single trash selection - that’s where acca insurance comes in. This is one of our favourite betting offers in the My Betting Sites - we’ve had many stakes back as free bets after near misses on NFL accas.
NFL enhanced odds/odds boosts
Enhanced odds (sometimes called odds boosts or price boost) are probably the most common NFL betting offer that both new and existing players can take advantage of.
In most cases, to take advantage of an odds boost, you simply add a selection to your bet slip and you’ll be prompted to boost your odds.
Some bookies, like Ladbrokes, will give you a certain amount of odds boost ‘tokens’ which you can use to a wide range of bets in your slip. Other bookies will offer enhanced odds for all punters on a specific market.
NFL Free to play games
Free-to-play games are a great way to boost your betting balance without having to place a wager using your own money.
Most NFL free-to-play games involve predicting a set of scores of events during a gameweek. Get them all right, and you’ll win a jackpot.

The best NFL free-to-play game for UK punters is 888sport’s 10K Drive, with a weekly jackpot up for grabs as well as free Superbowl bets for near misses.
NFL live betting
There aren’t many sports that are better suited to live (also called in-play) betting than American Football.
The natural breaks in play that come in between each phase (offensive, defence, special teams) make for great opportunities to get in play bets in.
There’s also up to 40 seconds between each down where the ball is not active, so you won’t get caught out by a fast moving market during that period, either.
Good betting sites for NFL live betting have (at a minimum):
- A wide selection of markets open for in-play wagers
- A good cash out function
- Great visualisations and stats.
The best betting sites for the NFL have all of the above plus live streaming. Bet365 has offered this in the past - we’ll be sure to update this section if we hear about other bookies that have this feature.
Best NFL betting apps
There aren’t that many of us who sit in front of our PC or laptop on game day. More likely, we’re on the sofa or in a bar armed with a mobile phone or tablet on which to place some smart picks or ambitious accas. This means:
NFL bookies worth our time need to have a high quality mobile app.
There’s lots of important features that we like to see in an NFL betting app. In addition to having access to all the features available at the full desktop sportsbook, a top NFL betting app needs:
📱 Intuitive navigation
📱 Smart design
📱 Fast load times between screens
📱 Custom notifications
📱 Small file size if possible
📱 Easy access to customer service
Our favourite NFL betting apps include Betfair, bet365, Ladbrokes, Betway and Grosvenor Sports.
New NFL bookmakers
The best new NFL betting sites in the UK are:
Top 10 new NFL betting sites (UK)
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Bet £30 Get a £5 free bet
UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g5’ and make a minimum deposit of £30. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply.
Bet £10 Get £20 in Free Bets
New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org
Bet £10 Get £30 in Free bets
18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Bet £10 Get a £15 Free Bet
New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+
Bet £10 Get £20 in Free Bets
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+
Bet £15 Get a £10 Free Bet
18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.
Bet £20 Get a £20 Free Bet
18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs apply.
Bet £10 Get a £10 Free Bet
This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply
Bet £15 Get £10
New customers only. Max one free bet. Qualifying bets must be place at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&C's apply. 18+
Bet £10 Get a £10 Free Bet
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Online betting has been around in the UK for decades and there are a number of brands firmly established as the best of the online bunch. However, that doesn’t mean there’s no space for challengers:
New online betting sites are launched regularly in the UK.
Some of them are, to be honest, absolutely terrible. We tend not to bother featuring those on My Betting Sites. Others, like the picks in the list above, make genuine attempts to bring something new to the market, whether that be in terms of markets available, offers, or simply a slick site design.
The NFL is far from the priority for many of these new online bookmakers but many still offer some good opportunities to bet and win on the NFL.
Best NFL betting sites for beginners
We’d recommend 888sport if you’re totally new to NFL betting.
There’s a huge range of markets but the site is still super easy to navigate for first-timers.
There’s also the free to play game, 10K Drive, on which you can test your NFL knowledge and earn some free bets (or even the jackpot cash prize) without having to risk too much of your own cash.
Finally, 888sport has a huge sign up offer worth up to £100 in bonus funds.
NFL betting sites - conclusion
Drink in all the info above and you’ll be on your way to Superbowl sized betting successes in no time.
(Disclaimer - we obviously can’t guarantee you’ll win your bets but we can guarantee that you have a much better chance of finding the best NFL betting site for your needs after reading this page). Hut!