The Story of MyBettingSites

Over the years there have been a lot sports betting sites come and go. And most of them had one thing in common - they didn't care about the people coming to the site. Their goal was to shuffle people over to a claim button with little-to-no-regard as to whether they were making the right decision.

So we built something better.

That's why MyBettingSites began with a simple goal: to help users all over the English-speaking world find the right betting site for them. No BS, just honest and thorough evaluations of each betting site so you could find your next sportsbook.

Founded by Leadstar Media, a top sports betting affiliate company based in Stockholm, we set out to create a one-stop shop where we broke down all the factors a user would need to find a new betting site.

With the idea of bringing in betting experts from all around the globe to deliver content within their countries, the team got to work. After launching our sister site, Bookies Bonuses, we had in-house expertise on the UK betting landscape, so we decided to make that our initial focus.

In October 2019, we were off and running, launching MyBettingSites in the United Kingdom, Canada, Kenya, and Nigeria.

Leadstar Kickoff 2023

The Leadstar team at our annual company kickoff in Sweden

We didn’t stop there. Seeing how much people loved our platform, we quickly expanded to India in November 2019. With a tricky legal situation to navigate, we made our focus helping users find safe betting sites.

By February 2020, bettors in South Africa could also join in the fun.

Not even a global pandemic could stop us at this point as we continued our expansion to the land down under. New Zealand came first in August 2020, followed by Australia in November 2020. In Australia we noticed that most of our competitors weren't delivering the content that users wanted. So, we tailored our site to what Aussies were looking for and became the first affiliate site to list and review all of the online bookmakers in Australia.

In March 2021, we added Ghana to our growing list of countries in Africa.

After noticing big spikes in traffic to our UK site from the Emerald Isle, we launched MyBettingSites Ireland in June 2022.

The latest chapter in our story brought us to the United States in April 2023. Here we hope to bring our global perspective and local expertise to the ever-evolving American sports betting landscape.

One of our proudest moments as a company came around this time as Leadstar Media won Affiliate of the Year at the 2022 EGR Awards, with MyBettingSites' global footprint as a major contributor.

Leadstar egr

Leadstar representatives receiving the EGR Award for Affiliate of the Year in 2022

Each step of the way, our aim has been to make sports betting more accessible and enjoyable for fans everywhere.

At MyBettingSites.com, we’re all about helping you make informed decisions about where to place your wagers. We always want to help users find safe and legal betting sites in their country, ensuring a secure betting experience across the English-speaking world.

We’re proud of how far we’ve come and excited for the future, as we continue to bring our trusted service to sports betting enthusiasts around the globe.

The History of MyBettingSites

Launch 2 October 2019
October 2019 MyBettingSites goes live with the launches of our UK, Canadian, Kenyan, and Nigerian platforms
India November 2019
November 2019 MyBettingSites goes live in the Indian market
South Africa February 2020
February 2020 MBS South Africa launches
New Zealand August 2020
August 2020 We go live in the New Zealand betting market
Australia November 2020
November 2020 Our Oceanic experts continue our work in Australia
Ghana March 2021
March 2021 We continue our African expansion, launching MyBettingSites Ghana
Ireland June 2022
June 2022 In the lead-up to the World Cup, we go live in Ireland
United States April 2023
April 2023 The final geo of MyBettingSites (for now) goes live with the launch of our US project

Meet the Team Behind MyBettingSites

Jacob Ljunggren
A Note From the Project Leader

One of my favourite experiences as Project Leader of MyBettingSites over the past several years has been able to connect and collaborate from betting experts from all over the world to build an outstanding product together.

I encourage you to check out the various About Us pages across our different countries to learn more about all of the amazing people producing the analysis that has served thousands of users across the world.