Best Betting Promotions
Betting promotions needn’t be confusing or frustrating. There’s plenty of fantastic betting promos out there for British punters - let My Betting Sites hold your hand and guide you through the best options.
Top Betting Promos (Sign Up Promotions)
Rank | Bookmaker | Bonus | Turnover | Min odds | ||
---|---|---|---|---|---|---|
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply | ||||||
1 |
![]() Rhino Bet | Bet £30 Get a £5 free bet | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g5’ and make a minimum deposit of £30. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply. |
2 |
![]() BetUK | Bet £10 Get £30 in Free Bets | Turnover: No requirements | Lowest odds: 4/5 (1.80) | ClaimGo to website | Full T&Cs Apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. BeGambleAware.org |
3 |
![]() Kwiff | Bet £10 Get a £30 Surprise Bet | Turnover: No requirements | Lowest odds: 1/2 (1.50) | ClaimGo to website | New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly |
4 |
![]() BetVictor | Bet £10 Get £40 in Free Bets | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | 18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly. |
5 |
![]() LiveScore Bet | Bet £10 Get £20 in Free Bets | Turnover: No requirements | Lowest odds: 1/2 (1.50) | ClaimGo to website | New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org |
6 |
![]() BetMGM | Bet £10 Get £40 in Free Bets | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | Full T&Cs apply.New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org. |
7 |
![]() Bet365 | Bet £10 Get £30 in Free Bets | Turnover: No requirements | Lowest odds: 1/5 (1.20) | ClaimGo to website | Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply. |
8 |
![]() Parimatch | Bet £10 Get £30 in Free bets | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly |
9 |
![]() Betway | Get a £10 Free Bet | Turnover: No requirements | Lowest odds: 3/4 (1.75) | ClaimGo to website | New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply |
10 |
![]() Yeti Bet | 100% up to £111 | Turnover: 60x bonus amount | Lowest odds: | ClaimGo to website | New players only | No restrictions while playing with cash | Min. refund bonus is £10 | Wagering on bonus is 60x | Bonus based on 1st deposit lost | Max bet with bonus is £5 | Skrill and Neteller excluded | |
11 |
![]() Highbet | Bet £10 Get a £15 Free Bet | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+ |
12 |
![]() Betfred | Bet £10 Get £40 in bonuses | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. |
13 |
![]() BetTarget | Bet £15 Get a £10 Free Bet | Turnover: No requirements | Lowest odds: 1/1 (2.00) | ClaimGo to website | 18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply. |
14 |
![]() Virgin Bet | Bet £10 Get £20 in Free Bets | Turnover: No requirements | Lowest odds: 1/2 (1.50) | ClaimGo to website | *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+ |
15 |
![]() Fun Sports | 100% up to £123 Casino Bonus | Turnover: No requirements | Lowest odds: | ClaimGo to website | 18+, UK Customers only |Welcome bonus for a new players only | Maximum bonus is 100% up to £123 | Min deposit is £10 | No max cash out | Wagering is 50x bonus | Maximum bet while playing with a bonus is £5 | Eligibility is restricted for a suspected abuse | Skrill and Neteller deposits excluded. |
Best Existing Customer Betting Promotions
BetVictor Pick 6 ultimate guide (£1000 jackpot)
Win a grand with BetVictor’s free-to-play football prediction game! Read more
Your guide to Virgin Bet Fives (free-to-play game | cash prizes)
On Virgin Bet Fives, you can net up to £50 in cash for every goal your players score in the selected matches. Read more
Ladbrokes 1-2-Free: How to Play (Win up to £100 Cash)
Ladbrokes 1-2-Free is a totally free-to-play prediction game with £100 in cash to be won for predicting three correct results. Free bets are also up for grabs if you only call 1 or 2 scores correctly. Here's how it works: Read more
Paddy Power Beat the Drop: How It Works
Punters at Paddy Power can win up to £5,000 by answering 15 questions and ultimately managing to 'Beat the Drop'. You get one free game per day through this unique promotion. Read more
UK Bookmaker Promotions
At My Betting Sites, we're experts on betting promos. We find all the good promos, ignore the rubbish ones, and dedicate our valuable time to giving you punters the key details for claiming betting site promos:
Good promo knowledge is crucial if you want to maximise your online betting profit potential.
You’ll be a genuine top-flight punter once you’ve looked through our page and found the betting promotions that work best for you.
We’ve got info here on new customer promotions, latest betting promotions, football promotions, racing promotions, promotion terms and conditions, and plenty more besides.
Frequently Asked Questions About Betting Promotions
All of our most useful betting promotions knowledge, stuffed into six simple questions
Which betting sites offer regular betting promotions?
Paddy Power is known for having an array of betting promotions, including Paddy's Rewards, money back promotions, acca insurance, refer a friend, enhanced odds, early payout and best odds guaranteed.
Betway and Coral also offer weekly free bets, while Betfair and Ladbrokes are also among the best UK bookmakers for promotions.
What are the best new customer promotions?
In the humble (but also expert) opinion of the My Betting Sites staff, these are the best new customer promotions:
- 888sport - 100% up to £100
- Betfred - Get £60 in bonuses when you stake £10
- Betfair - Money Back in Cash up to £20
- Paddy Power - Up to £50 Money Back in Cash
Where can I find betting promo codes?
Most promotions don’t require a specific code, but for those that do, look no further than My Betting Sites. We’ve got a list of the top promo codes on our Betting Promotions page.
Plus, every single one of our in-depth bookmaker reviews details exactly how to claim any sign up bonuses, whether a promo code is needed or not!
How do I know if betting promotions are legit?
If you’ve found out about a betting site promotion via mybettingsites.com, then you can be 100% that it’s legit. End of discussion.
At My Betting Sites, we’re not trying to pull the wool over anyone’s eyes. We only write about products and promotions offered by legitimate online betting sites who are properly licensed to operate in the UK. We’ve no time for scammers.
Are there existing customer betting promos?
Betting promotions are not only for new players. Lots of bookies also offer rewards and/or free bets to their existing players, who may be able to receive:
- Free bet promotions
- Enhanced odds
- Acca insurance
- Acca boosts
- Money back
- Early payout
- Best Odds Guaranteed
Which payment methods can I use for betting promotions?
You'll always be eligible for betting promotions if you deposit via a debit card. Other payment methods are a little less straightforward.
For example, ewallet deposit methods (like PayPal and Skrill) are widely accepted by UK online bookies, but you’ll still need to double check the terms and conditions of the specific promotion to ensure that your deposit qualifies you for the promotion you’re looking at.
Best Online Betting Promotions
We’ve included absolutely loads of info on betting promotions on this page. It’s a pretty comprehensive effort, if we say so ourselves. At the end of the day, though, I expect most of you are just here hunting for the absolute best promotion you can get.
What is the best online betting promotion?
Well, that does depend on you - some people like free bets, others like enhanced odds or matched deposits. Horses for courses, init. Anyway, here are our editor’s picks for some inspiration:
Top 3 Betting Promotions

Betfred Promo Code
Bet £10 Get £40 in bonuses
When Fred Done opened the doors of the first Betfred bookie back in 1967, he surely couldn't have imagined what a powerhouse the brand would become on the UK scene. Plenty of betting promotions are available, including a sign up bonus worth £60 for new customers using promo code: BETFRED60

William Hill Promo Code
Bet £10 Get £30 in Free Bets
William Hill is a classic high street bookie with an online offering that’s more than fit for the digital age. Existing customers can take advantage of regular promotions, while new punters at William Hill can bag a ‘bet 10 get 30’ sign up bonus using promo code: H30
New Customer Betting Promotions
Everyone’s gotta start somewhere, right? Right. Well that ‘somewhere’ that all new punters are starting at may as well come with a nice little sign up bonus!
New customer betting promotions are big business in UK online betting.
It’s such a competitive market that these operators really do need to dangle a big carrot to catch your attention.
These carrots can come in many shapes and sizes, but sign up free bets and matched deposit bonuses are probably the most common new customer promotions:
Sign Up Free Bets
Bookies know that punters love free bets, so it’s no surprise to see so many new customer promotions offering them in one form or another.
Some bookies have ‘bet get’ promotions for new accounts (e.g., bet £5, get £30 in free bets), others may match your first bet with a free bet to the same value as your stake if it loses.
Free Bet Promotions (Top 6)
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Bet £30 Get a £5 free bet
UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g5’ and make a minimum deposit of £30. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply.
Bet £10 Get £30 in Free Bets
Full T&Cs Apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. BeGambleAware.org
Bet £10 Get a £30 Surprise Bet
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly
Bet £10 Get £40 in Free Bets
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.
Bet £10 Get £20 in Free Bets
New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org
Bet £10 Get £40 in Free Bets
Full T&Cs apply.New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.
Matched Deposit Bonus
Another type of betting promotion which is often seen as part of a new customer welcome bonus is a matched deposit. Usually, the deposit is matched 100% and capped at a particular amount.
Several top online sportsbooks including 888sport are currently promoting matched deposit sign up offers:
Matched Deposit Promotions
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
100% up to £99
+ 99 Free SpinsWelcome bonus for new players only. Maximum bonus is 100% up to £/$/é 99. No max cash out. Wagering is 40x. Maximum bet when playing with a bonus is £/$/é 5. Eligibility is restricted for a suspected abuse. Skrill and Neteller deposits excluded. 18+ T&Cs apply.
Win up to £100 extra winnings
with your profit boost!Full T&Cs apply. New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org LeoSafePlay.com Play responsibly!
Not available
Bet Promotions at New Betting Sites
New betting sites pop up in the UK all the time and, surprise surprise, most of them have some decent promotions on offer.
Some new bookies are nothing more than a flash in the pan, others are of a quality that shows they are here to stay.
One way for a bookie to display quality is the variety of promotions it has for key sports like football and horse racing, in addition to a simple and/or high-value sign up bonus.
Best new online bookmaker sign up promotions
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Bet £30 Get a £5 free bet
UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘b25g5’ and make a minimum deposit of £30. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply.
Bet £10 Get £20 in Free Bets
New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org
Bet £10 Get £40 in Free Bets
Full T&Cs apply.New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.
Bet £10 Get £30 in Free bets
18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Bet £10 Get a £15 Free Bet
New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+
Bet £15 Get a £10 Free Bet
18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.
Betting Promotions: My Betting Sites Favourites
- Enhanced Odds (Odds boost)
- Money Back
- Refer a Friend
- Loyalty/Reward Clubs
- Surprise Bets
- Competition Promos
It’s not just new customers that get to have all the fun with betting promotions.
Bookies work night and day to devise ways to differentiate themselves from one another, and that work often results in creative new promotions.
We’ll run through some of the favourite promotions as selected by Ryan, Ben, and the rest of the My Betting Sites staff. You can find these types of promos on all sorts of sports (we’ll look at football and racing-specific promotions later on):
Enhanced Odds (Odds Boost) Promotions
Odds boosts - or enhanced odds - are a regular feature on many UK betting sites.
Odds boosts are a great way to squeeze out value from a bookie as you’ll be getting much closer to the true price with enhanced odds.
Whatever the main sporting events are on any given day, bookies often put together attractive odds boost promotions which could be for a single bet, combo, request-a-bet, or acca.
Money Back Promotions
You’ll see this type of promotion all over the place. It’s especially prevalent on bets where a punter might come close, for example if one leg of a bet-builder or acca lets you down, or the horse you backed misses out by less than a length.
Money Back Betting Promotions
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
100% up to £111
+ 100 free spins on Book of the DeadNew players only | No restrictions while playing with cash | Min. refund bonus is £10 | Wagering on bonus is 60x | Bonus based on 1st deposit lost | Max bet with bonus is £5 | Skrill and Neteller excluded |
£40 Money Back
+ £10 casino bonus18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.
50% back as a free bet up to £25
Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.
Get 50% Back as a Free Bet up to £35
Plus 10 Free Spins!Get a Free Bet up to £35 based on 50% of your first days losses plus 10 Free Spins! UK 18+ T&C's apply.
10% Cashback Always!
Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply. 18+
10% Cashback Always!
Lifetime offer for all customers | no wagering requirements | no max cash-out | gameplay will be reviewed for strategic or abusive play
Money back as cash up to £20
If your first bet losesMax £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.
£20 Backup Bet
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
Guaranteed free bet up to £20
Only available to new, verified customers residing in the UK. Place a first ever sports bet - multi-bets of at least 3 legs; min. £2 stake; min odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get 50% of your stake - on top of your winnings - as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply. 18+ Please gamble responsibly BeGambleAware.org
Refer a Friend Promotions
One of the best things about sports betting is how it can enhance the experience of watching sports with your friends (provided we’re all betting safely and responsibly).
Imagine the worst Super Sunday lineup possible. Let’s say:
- Burnley vs. Norwich 🤮
- Newcastle vs. Crystal Palace 😴
Now, imagine how much more enjoyable those turgid affairs would be if you and a mate had even a quid or two on one of those sides!
That’s the sort of feeling bookies are aiming to get at with their Refer a Friend promotions. Both you and your friend can bag cash and other rewards if one of you encourages the other to sign up with your unique code.
Loyalty/Rewards Clubs
Reward and loyalty clubs are the sorts of promotions that used to be the preserve of the high-rollers. However, they’re becoming increasingly popular at all levels now - mostly as a result of the brutal competition in the UK online betting market.
Betway, for example, runs a Free Bet Club promotion, where you’ll earn free bets each week if you meet certain wagering requirements.
If you’re the sort of punter that prefers to stick to just one or two tried and tested bookies, then picking one with a rewards program makes a lot of sense.
It’s not so useful if you’re happy to shop around numerous bookies every time you want to place a bet.
Surprise Bets
Granted, it’s a bit of a weird one to put in this list given that there’s only one online bookie in the UK that we know of that offers this, but it’s quite a quirky little promotion so we’ve decided to include it anyway.
One of Kwiff’s most notable promotions is their ‘get kwiffed’ odds boosts, where your winnings can get ‘supercharged’ (their words).
That’s cool, but it’s also fun that they offer what they call a ‘surprise bet’. This is essentially a free bet on a market chosen for you. That might sound a bit stupid, but it was actually pretty fun having a free hit on something I otherwise would have had absolutely no interest in!
Kwiff Guaranteed Supercharge on Premier League Accas
Kwiff likes to keep punters guessing with a Surprise Bet welcome offer and the potential for bettors to get their odds 'kwiffed' at any point. However, the element of chance is ... Read more
Competition Promotions
The big sporting events are obviously always well-covered by the top UK online bookies, and that means more opportunities for us punters to take advantage of a nice little betting promotion.
Generally, you’ll have to wager a certain amount of money on the event in question, and you’ll be rewarded with something like a free bet, or money back if your stake loses.
Make sure you scrutinise those pesky T&Cs when going for event-specific promotions.
For example, sometimes the promo will only apply to bets placed before the start of the event and not in-play wagers.
Horse Racing Promotions
- Best Odds Guaranteed (also a popular promo for greyhound betting)
- Extra Places
- Non-Runner No Bet
- Price Promise
- Grand National Promos
There’s arguably no other sport in the UK that’s so closely entwined with betting than horse racing.
The bookies have had decades (centuries!) of experience offering prices to punters at the races, and the online revolution has made Britain's top bookies even more competitive and creative.
Here’s a selection of the best horse racing betting promotions to look out for:
Best Odds Guaranteed Promotions
Best odds guaranteed promotions are a very common sight among the UK’s top online bookmakers.
The odds on any particular horse will shorten or drift from the moment the market opens until the stater’s signal.
That means if you back a horse before a race, your selection might actually start the race at a different price.
When a bookie offers ‘best odds guaranteed’, you are insured against a lot of this volatility as you’ll be paid out at either the odds you took or the starting price - whichever is better.
With some bookies, you can lock in a best odds guaranteed price as far in advance as the day before the race (at bet365, BOG is locked in as soon as the runners are confirmed). Here’s a list of the top online bookies offering best odds guaranteed and the times at which the promotion becomes available:
Best Odds Guaranteed Times
Day Before | From 08:00 | From 09:00 | From 10:00 |
---|---|---|---|
BoyleSports | Betfair | Betway | William Hill |
Betfred | BetVictor | LiveScore Bet | |
Bwin | 888Sport | ||
Paddy Power |
Extra Places Promotions
Extra places is a great little insurance promotion that’s regularly on offer.
Bookies running an extra places promotion will - as the name suggests - pay out extra places on each way bets.
For example, if the standard each way terms state that the bookie will pay out for three places, they might instead pay out the place part of your each way bet for four or more places.
These promos are often only available for selected races, so keep an eye out for when they pop up!
Paddy Power Extra Places
Paddy Power is red hot on promotions for all sports, and it’s miles ahead of most of the competition when it comes to horse racing too. Paddy regularly offers great Extra Places promotions.
Non Runner No Bet Promotions
You’re feeling smug with yourself because your dad’s mate (who’s constantly glued to the racing) has given you a tip for the 14:30 at Kempton. You’ve stuck a whole tenner on because you trust this bloke.
But then, disaster hits. News comes through that the overnight rain means the going is heavy and your dad’s mate’s tip has been scratched. What a waste of a tenner!
A non runner no bet promotion would have saved your dad’s mate from your ire in this situation: It means that if your selection doesn’t start, you get your stake refunded.
Betfair are among the big online sportsbooks to offer this promo on selected races.
Price Promise Promotions
Price Promise promotions are offered by bookies who want to show up the competition. Simply put, the bookie offering this promotion will honour the best price available across a selection of different bookies.
Bet365 is always good for a price promise promotion. Its horse racing price promise applies to any UK & Irish race shown on ITV Racing and Bet 365 will pay out at whichever odds were best across their own markets, Ladbrokes, William Hill, Paddy Power, Coral, Sky Bet or Boylesports.
Grand National Promotions
The Grand National is comfortably the biggest race in the British horse racing calendar.
For whatever reason, it’s the only race that really garners attention from punters and non-punters alike who would otherwise never look twice at a horse race.
There’s almost always plenty of drama in this race, with so many runners entering in often dreadful weather conditions.
Bookies know this event is a huge draw for casual punters and that means they go in really hard on Grand National promotions to attract this custom. It’s a great time of year to pick up value bets.
Football Betting Promotions
- Early Payout
- Acca Insurance
- Acca Bonus
Football is what most of us in the UK like to bet on.
We’re football mad and there’s no cure.

Ladbrokes is a go-to bookie for football promotions.
Bookies are unsurprisingly on hand to assist with our enjoyment of the national obsession and plenty of them do a ruddy great job of providing entertaining and useful betting promotions to keep the ball in play. Here’s a run-down of some of the most common footy promos:
Early Payout Promotions
Imagine you’re sitting pretty with a bet on United to win with them 2-0 up after 70 minutes. They’re knocking it around at the back without any stress. The home support bellows “Olé!” at every touch.
However, the away team gets a scrappy goal back against the run of play and then United’s centre-back scores an inexplicable own goal 3 minutes from time to crush your bet.
No-one wants that. No punter deserves that. You’d already mentally spent your winnings!
Early payout promotions insure you against the gut-wrenching disaster that is a late comeback against your team.
With early payout on football, you’ll get paid out in full for your 1X2 bet if your team goes a certain distance ahead (usually 2 goals).
Early Payout Bookies for Footy
- Bet365 - 2 goals ahead
- Paddy Power - 2 goals ahead
- Betway - first goal wins on selected matches
Acca Insurance Promotions
Accas are a firm favourite among UK footy punters. They help make Saturday afternoons magical across the land, creating situations where die-hard Tourquay fans are cheering on a Burnley equaliser while simultaneously hoping Hamilton Academical concede.
Anyway, we’ve probably all been unlucky enough to pick a close-but-not-perfect acca that missed out by one goal in one game.
That’s where acca insurance comes in.
With acca insurance, you’ll not end up totally empty-handed if you suffer a near miss.
Instead, bookies with acca insurance promos often offer money back as a free bet, bonuses, or even cashback in these situations.
Ladbrokes Acca Insurance
With the Ladbrokes acca insurance promotion, you’ll get your stake back as a free bet up to £10 if one of your selections lets you down.
You’ll need to make at least 5 selections (each at odds of 1/10 or greater) at total odds of 3/1 or greater to qualify.
Acca Bonus
As if it wasn’t already sweet enough winning an acca, doing so with an acca bonus promotion on top truly is betting nirvana.
Acca bonuses are packaged in different ways by different bookies, but the general idea is that you can get treats like odds boosts on your accas, free bets if you win accas, and other goodies.
Bookies offering acca bonuses include:
Free To Play Games
Free-to-play games have become much more popular in recent years. It’s hard to find the ‘no-deposit free bet offers’ that everyone seems to search for, but free to play promotions are a genuinely good way of getting the ball rolling without having to deposit any more cash.
Betway’s 4 To Win and 4 To Score promotions are two of the most popular free to play games, while Paddy Power’s Beat the Drop is fantastic, too.
Bookies with Free to Play Games
- Paddy Power - Beat the Drop, Skill Zone
- Betway - 4 to Win, 4 to Score, Prize Wheel
- 888Sport - Up for 8, 10K Drive
- William Hill - Scratch of the Day, Free or 4
- Ladbrokes - 1-2-Free, 5-a-side
- Coral - Racing Super Series
- LiveScore Bet - LiveScore Bet Squads
- Virgin Bet - Virgin Bet Fives
Casino Promotions
It’s not just sports bettors that can take advantage of regular promotions to boost their bankroll or insure themselves against losing bets. Online casinos also offer great promotions to new and existing customers.

Betfair Casino Promotions
50 free spins (no wagering)
Plus bet £10 get more 50 free spins
Betfair is more than just the world's best betting exchange and a top-quality sportsbook - there's also a fully-fledged casino product on offer to British punters with plenty of promotions to boot.
Betting Site Promotions T&Cs
Terms and conditions are assigned to any betting promotion, with some being straightforward and some less so.
Anything significant should be made clear by the bookie, but it is worth looking at them in detail, particularly if it is a betting company or offer you have not used before.
Wagering Requirements
Often a factor with matched deposit promotions but sometimes free bets too, wagering requirements indicate the number of times you need to turn over your bonus funds before they become withdrawable as cash.
Wagering requirements are associated with matched deposits and casino bonuses more so than free bets.
With casino bonuses, wagering requirements are usually higher, and it can sometimes be very difficult to succeed in turning the bonus into cash.
Minimum Odds
Qualifying bets for a certain betting promotion may have to be placed above a certain price.
The same applies to various acca boost or insurance promotions, and can be set for each leg or the overall accumulator odds.
Lower minimum odds are more beneficial for bettors as they give you a higher probability of making winning wagers.
Validity Period
If a promotion is around a certain event or tournament then time will be of the essence.
Standard new customer offers or other promotions for existing players may last longer but they still have an expiry date.
When you join a new betting site, you will likely need to accept the sign-up offer within a certain time period, and complete all wagering requirements by a particular date too.
Eligible Markets
Any given betting promotion may only be available with certain sports, bet types, or pre-match or live bets.
Football betting promotions are massive in the UK.
Lots of offers are horse racing or football-specific, so be sure to check if the wager you want to make would indeed count towards the promotion you are considering.
Included Territories
If you are using an international betting site, you might see them advertise a promotion on their site but you should check that it applies to your country.
Offers are usually tailored to different nations where certain sports are more popular.
Payment Methods
Some deposit methods are excluded from promotions. The most common occurrence is e-Wallets not being eligible for sign-up offers.
Debit and credit cards are usually fine for all offers, but you should check that your preferred banking option has the all-clear.
Betting Promotions: Conclusion
So, that’s it. We reckon the above pretty much covers all we think that’s worth knowing about Betting Promotions. If you’re still pining for more, you can check out the following pages on mybettingsites.com: