Best Online Betting Site Promotions

Find the latest betting promotions and bonus offers from UK bookmakers.

New Account Betting Site Promotions

Our rating:
  • Best live betting offering you could hope for
  • Cash out function works seamlessly
  • Huge variety of markets from all over the world
Sport bonus:

100% up to £100 in bet credits

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Our rating:
  • International site accepting players in many territories
  • User-friendly interface across all devices
  • An array of banking methods are accepted
Sport bonus:

No welcome offer

18+. Bet The Responsible Way.

Our rating:
  • Fantastic dedicated mobile app is available
  • Excellent bonus offers and regular promotions
  • Complemented by a terrific casino and poker product
Sport bonus:

100% up to £100

£/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

Our rating:
  • A unique and innovative betting exchange
  • Great odds plus price boosts on a number of events
  • Highly reputable brand and all-round quality service
Sport bonus:

£20 Risk Free Bet

New customers only. Min odds 1/5 (1.2). If you place a multiple at least one selection must meet the min odds requirement. Max £20 refund. Payment restrictions apply. Qualifying bet must be placed and settled within 30 days of account opening. T&Cs apply.

Our rating:
  • More promotions and rewards than any other bookie
  • Fantasy Games and many more unique features
  • The brand has personality and humour
Sport bonus:

Bet £10 Get £10

New customers only. Place a £10 bet on any Sportsbook market, at odds of at least 1.5 (1/2) — and we’ll give you £10 in free bets. Free bets will be awarded upon bet placement. Only deposits made via cards or Apple Pay are eligible. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

Our rating:
  • Great Bet Builder function, especially for NBA
  • Excellent for horse racing promotions
  • Unique and slick design
Sport bonus:

Bet £5 get £10

New customers opt In, bet £5 (odds 2.00+) & get a £5 Free Bet for set events (odds 2.00+) + £5 Slots Bonus, selected games, 20x wagering to withdraw max £250. Offer valid from 10:00BST 08.04.21 to 12:00BST 12.04.21. Bonuses expire in 7 days. Card Payments only. T&Cs Apply, see below. 18+ | | Please gamble responsibly

Our rating:
  • Odds boosts on a number of events every day
  • Live streaming is available on a range of sports
  • Optimised for UK bettors
Sport bonus:

Paying 6 Places
On The Grand National

18+. UK&IRE only. Enhanced place terms apply to E/W ‘single’ bets on the Randox Grand National from 18:00 05/04/2021 - official start of the race on 10/04/21. Bet type restrictions and min runner stipulations apply. T&Cs apply

Our rating:
  • Lots of horse racing money back promos.
  • One of the best sites for football betting.
  • Wide variety of markets including 'Build Your Bet'.
Sport bonus:

Paying 6 Places
On The Grand National

18+. UK&IRE. Online & Phone. Counts to bets placed from 8am UK Monday 5th April 2021. Each-way bets paid on 6 places at 1/5 place odds. Restrictions and racing rules apply.

Our rating:
  • Loyalty Club provides users with free bet opportunities
  • Huge selection of betting markets
  • Great eSports offering
Sport bonus:

£40 Welcome Bonus

18+. New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply.

Our rating:
  • Excellent welcome offer for new players
  • Simple and easy to use mobile betting app
  • Terrific variety of markets for popular and niche sports
Sport bonus:

100% up to $300

Bonus must be wagered 5x with parlay bets containing three selections. Each leg must have odds of 1.40 or more. Complete wagering within 7 days. T&Cs apply.

Our rating:
  • Superb betting site for football wagers
  • Top-notch casino
  • Live betting experience is exemplary
Sport bonus:

No welcome offer

Our rating:
  • Profits go to football fan-related causes
  • Enhanced Odds on popular British sports
  • Excellent casino welcome offer
Sport bonus:

50% up to £100

New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly.

We List the Best Betting Site Promotions

Lots of online bookmakers have betting site promotions for new and existing customers, and at, we put them all in one place for you so that you can take your pick.

The vast majority of bookies have sign up offers which allow new players to grab some free bets or a matched deposit, while various betting sites will also have a loyalty program or a Free Bet Club, ensuring that punters get constant great value.

In the UK, lots of betting site promotions revolve around football, and include acca insurance or money back as a free bet if a certain outcome comes to fruition.

Betting Promotions are not limited to only new customer offers.

Around big events such as Euro 2020 or the World Cup, you can expect to see a wider range of promotions, with further prizes on offer in various forms.

Whether you are looking for a juicy welcome bonus or a bookie that rewards you for wagering on their platform, you will find everything you need on this page.

Best Betting Site Promotion Right Now

888sport Deposit Bonus

100% up to £100

888sport is not only one of the most improved betting sites in the UK, they also have perhaps the best betting site promotion on the market today. By clicking the 'Claim' button and using the promo code 'TOP100', you can grab a 100% bonus on your first deposit up to £100.

Claim £100 offer

£/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

Types of Betting Site Promotions

If you have only ever used one bookmaker, you may not be aware of the array of betting site promotions that are offered by different gambling companies.

We have come across countless kinds of offers over the years, and are able to provide an overview of some of the best ones below.

🤑 Free bet promotion

Free bet offers are among the most popular types of bonus that UK bookmakers give their customers. Lots of welcome offers include a free bet or a series of free bets, usually credited after a qualifying bet is placed.

While this type of betting promotion is commonly associated with sign-up offers, lots of bookies offer free bets regularly to their existing users in order to reward their loyalty and keep them on board.

Betway 10 in free bets

Claim the Betway free bets offer and enjoy ongoing betting site promotions thereafter.

Some betting sites have a weekly Free Bet Club, whereas some instead pop up with flash deals around particular events.

👉 Read our full free bets guide.

💷 Matched deposit promotion

Another type of betting promotion which is often seen as part of a new customer welcome bonus is a matched deposit. Usually, the deposit is matched 100% and capped at a particular amount.

While a matched first deposit can be a more lucrative sign-up offer than a free bet, there tend to be wagering requirements attached which makes it tricky to actually turn the funds into cash.

Recommended Matched Deposit Betting Promotion

22Bet Betting Promotion

100% up to $300

22Bet is a relative newcomer to the UK betting scene but their welcome offer is one to take notice of. If you deposit £122, you will receive £122 from the bookie, and the activated bonus amount must be wagered 10x before it becomes withdrawable, which is in line with industry standard.

Claim $300 offer

Bonus must be wagered 5x with parlay bets containing three selections. Each leg must have odds of 1.40 or more. Complete wagering within 7 days. T&Cs apply.

📈 Enhanced odds promotion

Price boosts or enhanced odds are a regular feature on some betting sites. Whatever the main sporting events are on any given day, some bookies will put together an attractive odds boost which could be for a single bet, combo, request-a-bet, or acca.

Enhanced odds promotions can also be used as a welcome offer for new customers on a betting site. It is common in these instances for the price boost to be for an obvious outcome but with the extra winnings paid as free bets.

888sport enhanced odds

888sport often run enhanced odds promotions for new customers.

✅ Money back promotion

This is sometimes referred to as a risk-free bet, as offered by a number of bookies as a welcome offer. A money back offer could see a losing stake returned as either cash or free bet credits.

Money back promotions can be ongoing and in relation to a certain type of bet. For example, some bookies offer money back as a free bet if one leg of a Bet Builder lets you down.

This type of promo is also regularly used with horse racing. For some races, bookies will run an offer in which punters get their money back as a free bet if their horse finishes 2nd, 3rd or 4th.

Paddy power money back horses

Paddy Power is among the top betting sites when it comes to existing customer money back promotions.

🔒 Acca insurance promotion

Similar to money back promotions but specific to bets with multiple selections, acca insurance allows bettors to have their stake returned if one part of their accumulator doesn’t win.

This is usually a promo that bookies run for existing users, and is generally capped at one insured acca per day, or up to a maximum amount of funds returned as free bets per day.

Each bookmaker that has an acca insurance promotion will have different terms as far as the minimum odds or number of selections that the acca must have in order to qualify.

🎱 Acca bonus promotion

Numerous bookmakers incentivise punters to place speculative accumulator bets by cranking up the profit boosts on multiples with more selections.

Users may receive a percentage increase on all successful accas, with the extra winnings usually paid as free bets.

Coral acca plus promotion

Coral have a free bets welcome offer, and 'Acca Plus' for existing customers, among other promotions.

These promotions may be specific to one sport, and can also be limited to pre-match markets with a minimum price per selection.

🤝 Best odds guaranteed promotion

It has become common for pretty much all British betting sites to offer best odds guaranteed on all UK and Irish horse racing.

This means that if you back a horse to win a race at a certain price and it goes on to start the race at higher odds, you will get that bigger price and be paid out as such if it wins.

Best odds guaranteed eliminates the risk of taking a horse at too short a price.

If the price drops before the race, you keep the original higher price you backed the horse at.

👥 Refer a Friend promotion

A common promotion even outside of betting, refer-a-friend style offers are a great way for companies to recruit new users.

Betfair refer a friend

Betfair are among the UK bookmakers with a Refer a Friend betting site promotion.

In most instances, this gives each friend the chance to claim a bonus. Everybody wins, as you get a reward for bringing in a new player, the new player gets a bonus upon sign-up, and the bookie has itself a new punter.

🔃 Reload bonus promotion

A reload bonus can come in a multitude of ways, but the premise of this betting site promotion is for bookies and casino sites to re-engage or maintain existing customers.

The gambling company might reach out to the bettor and try to get them back into using them by offering them a matched deposit or free bet, or there could be a regular reload bonus each week on a certain day.

🐎 Non-runner no bet promotion

With this horse racing promotion, bookies return your stake to you if the horse you back does not run.

Terms will vary per each bookie but most top sportsbooks enforce this in one way or another for some races.

Ladbrokes non runner no bet

Around the biggest racing events, big companies like Ladbrokes often offer these betting promotions.

🏆 Competition promotion

Around big events, you might see some bookmakers run a competition in which you can win tickets or other big prizes.

You may just have to place a qualifying bet to enter, or perhaps a series of bets.

With these types of promotions, it is always important to read the small print and fully understand what is required.

Betting Site Promotions Terms and Conditions

Terms and conditions are assigned to any betting promotion, with some being straightforward and some less so.

Anything significant should be made clear by the bookie, but it is worth looking at them in detail, particularly if it is a betting company or offer you have not used before.

Wagering requirements

Often a factor with matched deposit promotions but sometimes free bets too, wagering requirements indicate the number of times you need to turn over your bonus funds before they become withdrawable as cash.

Wagering requirements are associated with matched deposits and casino bonuses more so than free bets.

With casino bonuses, wagering requirements are usually higher, and it can sometimes be very difficult to succeed in turning the bonus into cash.

Minimum odds

Qualifying bets for a certain betting promotion may have to be placed above a certain price.

The same applies to various acca boost or insurance promotions, and can be set for each leg or the overall accumulator odds.

Lower minimum odds are more beneficial for bettors as they give you a higher probability of making winning wagers.

Bet Victor sign up offer free bets

The qualifying bet for BetVictor's Bet £5 Get £30 promotion has minimum odds of 1/1 (2.00).

Validity period

If a promotion is around a certain event or tournament then time will be of the essence.

Standard new customer offers or other promotions for existing players may last longer but they still have an expiry date.

When you join a new betting site, you will likely need to accept the sign-up offer within a certain time period, and complete all wagering requirements by a particular date too.

Eligible markets

Any given betting promotion may only be available with certain sports, bet types, or pre-match or live bets.

Football betting promotions are massive in the UK.

Lots of offers are horse racing or football-specific, so be sure to check if the wager you want to make would indeed count towards the promotion you are considering.

Included territories

If you are using an international betting site, you might see them advertise a promotion on their site but you should check that it applies to your country.

Offers are usually tailored to different nations where certain sports are more popular.

Payment methods

Some deposit methods are excluded from promotions. The most common occurrence is e-Wallets not being eligible for sign-up offers.

Debit and credit cards are usually fine for all offers, but you should check that your preferred banking option has the all-clear.

Recommended Betting Promotion

Bet365 Bet Credits Promotion

100% up to £100 in bet credits

Bet365's welcome offer is one of the most lucrative on the market, especially when you consider the lack of wagering requirements despite the high value of the bonus bet credits. Winnings from the bet credits go straight to your account balance with the free bet stake not included. Deposits with PayPal or Paysafecard do not qualify.

Claim £100 offer

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Frequently Asked Questions About Betting Site Promotions

🎁 What are the best betting site promotions for existing customers?

Betting promotions are not only for new players. Lots of bookies also offer rewards and/or free bets to their existing players. A common promotion in the UK is a Free Bet Club, in which punters must stake a certain amount each week in order to receive a free bet. Some other deals include acca insurance, acca boosts, and enhanced odds.

🤔 Are betting site promotions easy to understand?

Most betting promotions are straightforward, as the last thing bookies want to do is alienate their customers. Free bet offers are the most simple, whereas matched deposit promotions can be complicated because of the wagering requirements. While it may take a while, just make sure you read the terms and conditions for each offer, as this should make everything very clear.

💰 Why do some betting site promotions have wagering requirements?

Matched deposit offers tend to have wagering requirements so that you actually place bets with the bookie in question rather than simply taking the money and never returning. You can still turn the bonus money into cash over time, but the whole idea is for gambling companies to get you playing on their betting site, not just line your pockets out of the goodness of their hearts!

✅ Which betting sites would you recommend for regular promotions?

Paddy Power is known for having an array of betting promotions, including Paddy's Rewards, money back promotions, acca insurance, refer a friend, enhanced odds, early payout and best odds guaranteed. Betway and Coral also offer weekly free bets, while Betfair and Ladbrokes are also among the best UK bookmakers for promotions.

🔒 How do I know if betting site promotions are legit?

Ensure the betting site you are using is fully licensed and regulated in the UK. At, we only list safe and secure sites that hold a UK gambling licence.