Best Betting Promotions

Betting promotions needn’t be confusing or frustrating. There’s plenty of fantastic betting promos out there for British punters - let My Betting Sites hold your hand and guide you through the best options.

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Top Betting Promos (Sign Up Promotions)
Company Bonus Min Deposit Min Odds Expiry PeriodAction
#1
Bet365 bonus
Bet365 bonus
Bet365
5/5
Bet £10 Get £30 in Free Bets
Min Deposit
£5
Min Odds
1/5 (1.20)
Expiry Period
30 days
#2
Sky Bet bonus
Sky Bet bonus
Sky Bet
4/5
Get £30 in Free Bets when you place any bet
Min Deposit
£10
Min Odds
1/1 (2.00)
Expiry Period
30 days
#3
Betfred bonus
Betfred bonus
Betfred
4/5
Bet £10 Get £50 in Bonuses
Min Deposit
£10
Min Odds
1/1 (2.00)
Expiry Period
7 days
#4
Betway bonus
Betway bonus
Betway
5/5
£30 Matched Free Bet
+ 100 Free Spins
Min Deposit
£5
Min Odds
2/1 (3.00)
Expiry Period
7 days
#5
Bet £10 Get £25
+a £10 casino bonus
Min Deposit
£10
Min Odds
1/1 (2.00)
Expiry Period
7 days
#6
Bet £10 Get £20 in Free Bets
Min Deposit
£10
Min Odds
1/2 (1.50)
Expiry Period
14 days
#7
Bet £10 Get £30 in Free Bets
Min Deposit
£10
Min Odds
1/2 (1.50)
Expiry Period
30 days
#8
Bet £5 Get £20 in Free Bets
Min Deposit
£5
Min Odds
1/2 (1.50)
Expiry Period
14 days
#9
Coral bonus
Coral bonus
Coral
5/5
Bet £5 Get a £20 Free Bet
Min Deposit
£5
Min Odds
1/2 (1.50)
Expiry Period
14 days
#10
Unibet bonus
Unibet bonus
Unibet
5/5
£40 Money Back
+ £10 casino bonus
Min Deposit
£10
Min Odds
2/5 (1.40)
Expiry Period
7 days
#11
Bet £50 Get £25 in Free Bets
+ 10 Free Spins
Min Deposit
£10
Min Odds
1/1 (2.00)
Expiry Period
7 days
#12
Bet £10 Get £30 in Free Bets
Min Deposit
£10
Min Odds
1/1 (2.00)
Expiry Period
7 days
#13
Kwiff bonus
Kwiff bonus
Kwiff
4/5
Bet £10 Get a £30 Surprise Bet
Min Deposit
£10
Min Odds
1/2 (1.50)
Expiry Period
No expiration
#14
Get up to £40 in football free bets
Min Deposit
£20
Min Odds
1/1 (2.00)
Expiry Period
7 days
#15
NRG Bet bonus
NRG Bet bonus
NRG Bet
3/5
Bet £20 Get a £10 Free Bet
Min Deposit
£20
Min Odds
1/1 (2.00)
Expiry Period
7 days

Best Existing Customer Betting Promotions

BetVictor Pick 6 ultimate guide (£1000 jackpot)
10 March 2022

Win a grand with BetVictor’s free-to-play football prediction game!

Your guide to Virgin Bet Fives (free-to-play game | cash prizes)
18 January 2022

On Virgin Bet Fives, you can net up to £50 in cash for every goal your players score in the selected matches.

Ladbrokes 1-2-Free: How to Play (Win up to £100 Cash)
1 December 2021

Ladbrokes 1-2-Free is a totally free-to-play prediction game with £100 in cash to be won for predicting three correct results. Free bets are also up for grabs if you only call 1 or 2 scores correctly. Here's how it works:

Paddy Power Beat the Drop: How It Works
1 September 2021

Punters at Paddy Power can win up to £5,000 by answering 15 questions and ultimately managing to 'Beat the Drop'. You get one free game per day through this unique promotion.

UK Bookmaker Promotions

At My Betting Sites, we're experts on betting promos. We find all the good promos, ignore the rubbish ones, and dedicate our valuable time to giving you punters the key details for claiming betting site promos:

Good promo knowledge is crucial if you want to maximise your online betting profit potential.

You’ll be a genuine top-flight punter once you’ve looked through our page and found the betting promotions that work best for you.

We’ve got info here on new customer promotions, latest betting promotions, football promotions, racing promotions, promotion terms and conditions, and plenty more besides.

Frequently Asked Questions About Betting Promotions

All of our most useful betting promotions knowledge, stuffed into six simple questions

Which betting sites offer regular betting promotions?

Paddy Power is known for having an array of betting promotions, including Paddy's Rewards, money back promotions, acca insurance, refer a friend, enhanced odds, early payout and best odds guaranteed.

Betway and Coral also offer weekly free bets, while Betfair and Ladbrokes are also among the best UK bookmakers for promotions.

What are the best new customer promotions?

In the humble (but also expert) opinion of the My Betting Sites staff, these are the best new customer promotions:

Where can I find betting promo codes?

Most promotions don’t require a specific code, but for those that do, look no further than My Betting Sites. We’ve got a list of the top promo codes on our Betting Promotions page.

Plus, every single one of our in-depth bookmaker reviews details exactly how to claim any sign up bonuses, whether a promo code is needed or not!

How do I know if betting promotions are legit?

If you’ve found out about a betting site promotion via mybettingsites.com, then you can be 100% that it’s legit. End of discussion.

At My Betting Sites, we’re not trying to pull the wool over anyone’s eyes. We only write about products and promotions offered by legitimate online betting sites who are properly licensed to operate in the UK. We’ve no time for scammers.

Are there existing customer betting promos?

Betting promotions are not only for new players. Lots of bookies also offer rewards and/or free bets to their existing players, who may be able to receive:

  • Free bet promotions
  • Enhanced odds
  • Acca insurance
  • Acca boosts
  • Money back
  • Early payout
  • Best Odds Guaranteed
Which payment methods can I use for betting promotions?

You'll always be eligible for betting promotions if you deposit via a debit card. Other payment methods are a little less straightforward.

For example, ewallet deposit methods (like PayPal and Skrill) are widely accepted by UK online bookies, but you’ll still need to double check the terms and conditions of the specific promotion to ensure that your deposit qualifies you for the promotion you’re looking at.

Best Online Betting Promotions

We’ve included absolutely loads of info on betting promotions on this page. It’s a pretty comprehensive effort, if we say so ourselves. At the end of the day, though, I expect most of you are just here hunting for the absolute best promotion you can get.

What is the best online betting promotion?

Well, that does depend on you - some people like free bets, others like enhanced odds or matched deposits. Horses for courses, init. Anyway, here are our editor’s picks for some inspiration:

Top 3 Betting Promotions

Betfred Promo Code

Bet £10 Get £50 in Bonuses

When Fred Done opened the doors of the first Betfred bookie back in 1967, he surely couldn't have imagined what a powerhouse the brand would become on the UK scene. Plenty of betting promotions are available, including a sign up bonus worth £60 for new customers using promo code: BETFRED60

Claim 50£ offer

New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.


William Hill Promo Code

Bet £10 Get £30 in Free Bets

William Hill is a classic high street bookie with an online offering that’s more than fit for the digital age. Existing customers can take advantage of regular promotions, while new punters at William Hill can bag a ‘bet 10 get 30’ sign up bonus using promo code: H30

Claim 30£ offer

18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.

New Customer Betting Promotions

Everyone’s gotta start somewhere, right? Right. Well that ‘somewhere’ that all new punters are starting at may as well come with a nice little sign up bonus!

New customer betting promotions are big business in UK online betting.

It’s such a competitive market that these operators really do need to dangle a big carrot to catch your attention.

These carrots can come in many shapes and sizes, but sign up free bets and matched deposit bonuses are probably the most common new customer promotions:

Sign Up Free Bets

Bookies know that punters love free bets, so it’s no surprise to see so many new customer promotions offering them in one form or another.

Bet365 ipad pixel free bet offer

Bet365's Bet 10 Get 50 promotion is among the best on offer.

Some bookies have ‘bet get’ promotions for new accounts (e.g., bet £5, get £30 in free bets), others may match your first bet with a free bet to the same value as your stake if it loses.

A good thing to remember at this point is that nothing in life is for free, and this remains the case with free bets - in almost all cases, you’ll still have to deposit and bet your own money to qualify for free bet promotions.

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Free Bet Promotions (Top 6)
Company BonusAction
#1
Bet365 bonus
Bet365 bonus
Bet365
5/5
Bet £10 Get £30 in Free Bets
#2
Betfred bonus
Betfred bonus
Betfred
4/5
Bet £10 Get £50 in Bonuses
#3
Betway bonus
Betway bonus
Betway
5/5
£30 Matched Free Bet
+ 100 Free Spins
#4
Bet £10 Get £25
+a £10 casino bonus
#5
Bet £10 Get £20 in Free Bets
#6
Bet £10 Get £30 in Free Bets

Matched Deposit Bonus

Another type of betting promotion which is often seen as part of a new customer welcome bonus is a matched deposit. Usually, the deposit is matched 100% and capped at a particular amount.

While a matched first deposit can be a more lucrative sign-up offer than a free bet, there tend to be wagering requirements attached which makes it tricky to actually turn the funds into cash.

Several top online sportsbooks including 888sport are currently promoting matched deposit sign up offers:

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Company BonusAction
#1
100% Deposit Bonus up to £20
#2
100% up to £99
+ 99 Free Spins
#3
Win up to £100 extra winnings
with your profit boost!

Bet Promotions at New Betting Sites

New betting sites pop up in the UK all the time and, surprise surprise, most of them have some decent promotions on offer.

Some new bookies are nothing more than a flash in the pan, others are of a quality that shows they are here to stay.

Bet UK Review Summary

BetUK is one of the best new online bookmakers.

One way for a bookie to display quality is the variety of promotions it has for key sports like football and horse racing, in addition to a simple and/or high-value sign up bonus.

Betting Promotions: My Betting Sites Favourites

  • Enhanced Odds (Odds boost)
  • Money Back
  • Refer a Friend
  • Loyalty/Reward Clubs
  • Surprise Bets
  • Competition Promos

It’s not just new customers that get to have all the fun with betting promotions.

Bookies work night and day to devise ways to differentiate themselves from one another, and that work often results in creative new promotions.

We’ll run through some of the favourite promotions as selected by Ryan, Ben, and the rest of the My Betting Sites staff. You can find these types of promos on all sorts of sports (we’ll look at football and racing-specific promotions later on):

Enhanced Odds (Odds Boost) Promotions

Odds boosts - or enhanced odds - are a regular feature on many UK betting sites.

Odds boosts are a great way to squeeze out value from a bookie as you’ll be getting much closer to the true price with enhanced odds.

Whatever the main sporting events are on any given day, bookies often put together attractive odds boost promotions which could be for a single bet, combo, request-a-bet, or acca.

Money Back Promotions

You’ll see this type of promotion all over the place. It’s especially prevalent on bets where a punter might come close, for example if one leg of a bet-builder or acca lets you down, or the horse you backed misses out by less than a length.

It’s worth remembering that these promotions are not risk-free: getting your money back as a free bet and getting refunded in cash are two very different things.

Ryan (My Betting Sites reviewer)

Ryan
Ryan
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Money Back Betting Promotions
Company BonusAction
#1
Unibet bonus
Unibet bonus
Unibet
5/5
£40 Money Back
+ £10 casino bonus
#2
VBet bonus
VBet bonus
VBet
4/5
Guaranteed free bet up to £20
#3
100% up to £111
+ 100 free spins on Book of the Dead
#4
50% back as a free bet up to £25
#5
Get 50% Back as a Free Bet up to £35
Plus 10 Free Spins!
#6
10% Cashback Always!
#7
Betfair bonus
Betfair bonus
Betfair
5/5
Money back as cash up to £20
If your first bet loses
#8
Bwin bonus
Bwin bonus
Bwin
4/5
£20 Backup Bet

Refer a Friend Promotions

One of the best things about sports betting is how it can enhance the experience of watching sports with your friends (provided we’re all betting safely and responsibly).

Betting with mates should be fun

Imagine the worst Super Sunday lineup possible. Let’s say:

  • Burnley vs. Norwich 🤮
  • Newcastle vs. Crystal Palace 😴

Now, imagine how much more enjoyable those turgid affairs would be if you and a mate had even a quid or two on one of those sides!

That’s the sort of feeling bookies are aiming to get at with their Refer a Friend promotions. Both you and your friend can bag cash and other rewards if one of you encourages the other to sign up with your unique code.

Loyalty/Rewards Clubs

Reward and loyalty clubs are the sorts of promotions that used to be the preserve of the high-rollers. However, they’re becoming increasingly popular at all levels now - mostly as a result of the brutal competition in the UK online betting market.

Betway Free Bet Club

Betway's Free Bet Club is a top promotion for existing customers.

Betway, for example, runs a Free Bet Club promotion, where you’ll earn free bets each week if you meet certain wagering requirements.

If you’re the sort of punter that prefers to stick to just one or two tried and tested bookies, then picking one with a rewards program makes a lot of sense.

It’s not so useful if you’re happy to shop around numerous bookies every time you want to place a bet.

Surprise Bets

Granted, it’s a bit of a weird one to put in this list given that there’s only one online bookie in the UK that we know of that offers this, but it’s quite a quirky little promotion so we’ve decided to include it anyway.

One of Kwiff’s most notable promotions is their ‘get kwiffed’ odds boosts, where your winnings can get ‘supercharged’ (their words).

Kwiff New Customer Offer with terms

Kwiff offers all new customers a £20 surprise bet.

That’s cool, but it’s also fun that they offer what they call a ‘surprise bet’. This is essentially a free bet on a market chosen for you. That might sound a bit stupid, but it was actually pretty fun having a free hit on something I otherwise would have had absolutely no interest in!

Kwiff’s surprise bet promotion is available in the form of a new customer sign up sweetener, but they also regularly offer free surprise bets and enhanced odds promotions to existing punters.

Kwiff Guaranteed Supercharge on Premier League Accas
Nov 30, 2021

Kwiff likes to keep punters guessing with a Surprise Bet welcome offer and the potential for bettors to get their odds 'kwiffed' at any point. However, the element of chance is ...

Competition Promotions

The big sporting events are obviously always well-covered by the top UK online bookies, and that means more opportunities for us punters to take advantage of a nice little betting promotion.

Generally, you’ll have to wager a certain amount of money on the event in question, and you’ll be rewarded with something like a free bet, or money back if your stake loses.

Make sure you scrutinise those pesky T&Cs when going for event-specific promotions.

For example, sometimes the promo will only apply to bets placed before the start of the event and not in-play wagers.

Horse Racing Promotions

  • Best Odds Guaranteed (also a popular promo for greyhound betting)
  • Extra Places
  • Non-Runner No Bet
  • Price Promise
  • Grand National Promos

There’s arguably no other sport in the UK that’s so closely entwined with betting than horse racing.

The bookies have had decades (centuries!) of experience offering prices to punters at the races, and the online revolution has made Britain's top bookies even more competitive and creative.

Here’s a selection of the best horse racing betting promotions to look out for:

Best Odds Guaranteed Promotions

Best odds guaranteed promotions are a very common sight among the UK’s top online bookmakers.

The odds on any particular horse will shorten or drift from the moment the market opens until the stater’s signal.
Bwin best odds guaranteed

Bwin's best odds guaranteed promotion is available from 08:00 on raceday.

That means if you back a horse before a race, your selection might actually start the race at a different price.

When a bookie offers ‘best odds guaranteed’, you are insured against a lot of this volatility as you’ll be paid out at either the odds you took or the starting price - whichever is better.

With some bookies, you can lock in a best odds guaranteed price as far in advance as the day before the race (at bet365, BOG is locked in as soon as the runners are confirmed). Here’s a list of the top online bookies offering best odds guaranteed and the times at which the promotion becomes available:

Best Odds Guaranteed Times

Day BeforeFrom 08:00From 09:00From 10:00
BoyleSportsBetfairBetwayWilliam Hill
BetfredBetVictorLiveScore Bet
Bwin888Sport
Paddy Power

Extra Places Promotions

Extra places is a great little insurance promotion that’s regularly on offer.

Bookies running an extra places promotion will - as the name suggests - pay out extra places on each way bets.

For example, if the standard each way terms state that the bookie will pay out for three places, they might instead pay out the place part of your each way bet for four or more places.

These promos are often only available for selected races, so keep an eye out for when they pop up!

Paddy Power Extra Places

Paddy Power is red hot on promotions for all sports, and it’s miles ahead of most of the competition when it comes to horse racing too. Paddy regularly offers great Extra Places promotions.

Non Runner No Bet Promotions

You’re feeling smug with yourself because your dad’s mate (who’s constantly glued to the racing) has given you a tip for the 14:30 at Kempton. You’ve stuck a whole tenner on because you trust this bloke.

But then, disaster hits. News comes through that the overnight rain means the going is heavy and your dad’s mate’s tip has been scratched. What a waste of a tenner!

A non runner no bet promotion would have saved your dad’s mate from your ire in this situation: It means that if your selection doesn’t start, you get your stake refunded.

Betfair are among the big online sportsbooks to offer this promo on selected races.

Price Promise Promotions

Price Promise promotions are offered by bookies who want to show up the competition. Simply put, the bookie offering this promotion will honour the best price available across a selection of different bookies.

Bet365 Price Promise Horse Racing

Price Promise is available at Bet365.

Bet365 is always good for a price promise promotion. Its horse racing price promise applies to any UK & Irish race shown on ITV Racing and Bet 365 will pay out at whichever odds were best across their own markets, Ladbrokes, William Hill, Paddy Power, Coral, Sky Bet or Boylesports.

Grand National Promotions

The Grand National is comfortably the biggest race in the British horse racing calendar.

For whatever reason, it’s the only race that really garners attention from punters and non-punters alike who would otherwise never look twice at a horse race.

There’s almost always plenty of drama in this race, with so many runners entering in often dreadful weather conditions.

Bookies know this event is a huge draw for casual punters and that means they go in really hard on Grand National promotions to attract this custom. It’s a great time of year to pick up value bets.

Football Betting Promotions

  • Early Payout
  • Acca Insurance
  • Acca Bonus

Football is what most of us in the UK like to bet on.

We’re football mad and there’s no cure.
Ladbrokes football promotions

Ladbrokes is a go-to bookie for football promotions.

Bookies are unsurprisingly on hand to assist with our enjoyment of the national obsession and plenty of them do a ruddy great job of providing entertaining and useful betting promotions to keep the ball in play. Here’s a run-down of some of the most common footy promos:

Early Payout Promotions

Imagine you’re sitting pretty with a bet on United to win with them 2-0 up after 70 minutes. They’re knocking it around at the back without any stress. The home support bellows “Olé!” at every touch.

However, the away team gets a scrappy goal back against the run of play and then United’s centre-back scores an inexplicable own goal 3 minutes from time to crush your bet.

No-one wants that. No punter deserves that. You’d already mentally spent your winnings!

Early payout promotions insure you against the gut-wrenching disaster that is a late comeback against your team.

With early payout on football, you’ll get paid out in full for your 1X2 bet if your team goes a certain distance ahead (usually 2 goals).

Early Payout Bookies for Footy

Acca Insurance Promotions

Accas are a firm favourite among UK footy punters. They help make Saturday afternoons magical across the land, creating situations where die-hard Tourquay fans are cheering on a Burnley equaliser while simultaneously hoping Hamilton Academical concede.

Anyway, we’ve probably all been unlucky enough to pick a close-but-not-perfect acca that missed out by one goal in one game.

That’s where acca insurance comes in.

With acca insurance, you’ll not end up totally empty-handed if you suffer a near miss.

Instead, bookies with acca insurance promos often offer money back as a free bet, bonuses, or even cashback in these situations.

Ladbrokes Acca Insurance

Ladbrokes Acca Insurance 2

We reckon Ladbrokes are pretty much the best in the business when it comes to footy accas.

With the Ladbrokes acca insurance promotion, you’ll get your stake back as a free bet up to £10 if one of your selections lets you down.

You’ll need to make at least 5 selections (each at odds of 1/10 or greater) at total odds of 3/1 or greater to qualify.

Acca Bonus

As if it wasn’t already sweet enough winning an acca, doing so with an acca bonus promotion on top truly is betting nirvana.

Acca bonuses are packaged in different ways by different bookies, but the general idea is that you can get treats like odds boosts on your accas, free bets if you win accas, and other goodies.

Bookies offering acca bonuses include:

Up to 70% on football, tennis, & US sports
ZetBet logo square
Up to 77% profit boost on accas with 4+ legs

Boost accas with 3+ selections

Daily Acca Boosts

Boostiton promo applies to all sports

Up to 50% bonus on football accas

Free To Play Games

Free-to-play games have become much more popular in recent years. It’s hard to find the ‘no-deposit free bet offers’ that everyone seems to search for, but free to play promotions are a genuinely good way of getting the ball rolling without having to deposit any more cash.

Betway’s 4 To Win and 4 To Score promotions are two of the most popular free to play games, while Paddy Power’s Beat the Drop is fantastic, too.

Bookies with Free to Play Games

Casino Promotions

It’s not just sports bettors that can take advantage of regular promotions to boost their bankroll or insure themselves against losing bets. Online casinos also offer great promotions to new and existing customers.

Betfair Casino Promotions

Money back as cash up to £20
If your first bet loses

Betfair is more than just the world's best betting exchange and a top-quality sportsbook - there's also a fully-fledged casino product on offer to British punters with plenty of promotions to boot.

Claim 20£ offer

Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.

Betting Site Promotions T&Cs

Terms and conditions are assigned to any betting promotion, with some being straightforward and some less so.

Anything significant should be made clear by the bookie, but it is worth looking at them in detail, particularly if it is a betting company or offer you have not used before.

Wagering Requirements

Often a factor with matched deposit promotions but sometimes free bets too, wagering requirements indicate the number of times you need to turn over your bonus funds before they become withdrawable as cash.

Wagering requirements are associated with matched deposits and casino bonuses more so than free bets.

With casino bonuses, wagering requirements are usually higher, and it can sometimes be very difficult to succeed in turning the bonus into cash.

Minimum Odds

Qualifying bets for a certain betting promotion may have to be placed above a certain price.

The same applies to various acca boost or insurance promotions, and can be set for each leg or the overall accumulator odds.

Lower minimum odds are more beneficial for bettors as they give you a higher probability of making winning wagers.

Validity Period

If a promotion is around a certain event or tournament then time will be of the essence.

Standard new customer offers or other promotions for existing players may last longer but they still have an expiry date.

When you join a new betting site, you will likely need to accept the sign-up offer within a certain time period, and complete all wagering requirements by a particular date too.

Eligible Markets

Any given betting promotion may only be available with certain sports, bet types, or pre-match or live bets.

Football betting promotions are massive in the UK.

Lots of offers are horse racing or football-specific, so be sure to check if the wager you want to make would indeed count towards the promotion you are considering.

Included Territories

If you are using an international betting site, you might see them advertise a promotion on their site but you should check that it applies to your country.

Offers are usually tailored to different nations where certain sports are more popular.

Payment Methods

Some deposit methods are excluded from promotions. The most common occurrence is e-Wallets not being eligible for sign-up offers.

Debit and credit cards are usually fine for all offers, but you should check that your preferred banking option has the all-clear.

Betting Promotions: Conclusion

So, that’s it. We reckon the above pretty much covers all we think that’s worth knowing about Betting Promotions. If you’re still pining for more, you can check out the following pages on mybettingsites.com:

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