Australian Bookmaker Odds Comparison
Below we rank 60 Australian bookmakers' odds using a weighted average* of their fixed odds win prices from the last 3 months to calculate their average market percentage. The lower the bookmaker's market %, the lower their margin, and the better the odds are for the punter.
We got the data to make this odds comparison from the odds comparison tool SmartOdds. In the future we are hoping to compare the odds of every betting site in Australia, and in more categories than just their fixed win prices.
| Bookmaker | Average Market % | Software | Sign Up Bonus |
|---|---|---|---|
#1 |
Average Market %
114.3% |
Software
Palmerbet | |
#2 |
Average Market %
115.0% |
Software
Generation Web | |
#3 |
Average Market %
115.0% |
Software
Generation Web | |
#4 |
Average Market %
115.3% |
Software
Sportsbet | |
#5 |
Average Market %
116.6% |
Software
Generation Web | |
#6 |
Average Market %
116.7% |
Software
Kambi | |
#7 |
Average Market %
117.3% |
Software
PlayUp | |
#8 |
Average Market %
119.9% |
Software
Bet Right | |
#9 |
Average Market %
120.2% |
Software
Generation Web | |
#10 |
Average Market %
120.3% |
Software
Entain | |
#11 |
Average Market %
120.3% |
Software
Entain | |
#12 |
Average Market %
122.2% |
Software
Generation Web | |
#13 |
Average Market %
122.4% |
Software
Generation Web | |
#14 |
Average Market %
122.4% |
Software
Generation Web | |
#15 |
Average Market %
122.4% |
Software
Generation Web | |
#16 |
Average Market %
122.4% |
Software
Generation Web | |
#17 |
Average Market %
122.5% |
Software
Generation Web | |
#18 |
Average Market %
122.5% |
Software
Generation Web | |
#19 |
Average Market %
122.5% |
Software
Generation Web | |
#20 |
Average Market %
122.5% |
Software
Generation Web | |
#21 |
Average Market %
122.5% |
Software
Generation Web | |
#22 |
Average Market %
123.9% |
Software
Punterstech | |
#23 |
Average Market %
124.2% |
Software
Punterstech | |
#24 |
Average Market %
124.4% |
Software
Betr/BlueBet | |
#25 |
Average Market %
124.6% |
Software
Bet365 | |
#26 |
Average Market %
124.7% |
Software
PointsBet | |
#27 |
Average Market %
125.0% |
Software
Punterstech | |
#28 |
Average Market %
125.1% |
Software
Punterstech | |
#29 |
Average Market %
125.1% |
Software
Punterstech | |
#30 |
Average Market %
125.1% |
Software
Punterstech | |
#31 |
Average Market %
126.9% |
Software
BetMakers | |
#32 |
Average Market %
127.5% |
Software
BetMakers | |
#33 |
Average Market %
127.6% |
Software
Punterstech | |
#34 |
Average Market %
127.6% |
Software
BetMakers | |
#35 |
Average Market %
127.8% |
Software
BetMakers | |
#36 |
Average Market %
128.0% |
Software
BetMakers | |
#37 |
Average Market %
128.7% |
Software
Generation Web | |
#38 |
Average Market %
129.0% |
Software
BetMakers | |
#39 |
Average Market %
129.0% |
Software
BetMakers | |
#40 |
Average Market %
129.1% |
Software
BetMakers | |
#41 |
Average Market %
129.5% |
Software
BetMakers | |
#42 |
Average Market %
129.6% |
Software
BetMakers | |
#43 |
Average Market %
129.9% |
Software
BetMakers | |
#44 |
Average Market %
130.1% |
Software
BetMakers | |
#45 |
Average Market %
133.2% |
Software
BetCloud | |
#46 |
Average Market %
133.2% |
Software
BetCloud | |
#47 |
Average Market %
135.0% |
Software
BetMakers | |
#48 |
Average Market %
136.1% |
Software
BetCloud | |
#49 |
Average Market %
137.0% |
Software
BetCloud | |
#50 |
Average Market %
140.0% |
Software
BetCloud | |
#51 |
Average Market %
141.8% |
Software
BetCloud | |
#52 |
Average Market %
141.9% |
Software
Betmax | |
#53 |
Average Market %
143.7% |
Software
BetCloud | |
#54 |
Average Market %
144.2% |
Software
BetCloud | |
#55 |
Average Market %
144.7% |
Software
BetCloud | |
#56 |
Average Market %
144.7% |
Software
BetCloud | |
#57 |
Average Market %
147.5% |
Software
BetCloud | |
#58 |
Average Market %
147.6% |
Software
BetCloud | |
#59 |
Average Market %
148.0% |
Software
BetCloud | |
#60 |
Average Market %
243.4% |
Software
Betfair |
How did we calculate the betting site with the best odds?
*The bookmaker market percentages displayed above are calculated as weighted averages of the bookmaker's market percentages over the last 3 months, with a higher weight assigned to more recent data. This means that the most recent market percentages are given more influence in our calculation.
Bookmakers always price in a margin to their odds, to ensure that they are always profitable in the long run - this is seen in the market percentage where a percentage of 120% represents a 20% margin.
Market percentages and bookmaker margins explained
Imagine a coin flip. The true odds, without a margin, should be 2.00 for heads and 2.00 for tails representing a 50% chance of either outcome occurring and thus a market percentage of 100% and a margin of 0%.
However, any seasoned punter knows that you'll never find an even money 2.00 line on both sides of a two-way betting market, instead, you will likely get odds of around 1.90 each side (i.e. 1.90 on heads and 1.90 on tails).
This way, if the same amount of money is bet on both outcomes (as is expected when the probability of each outcome is the same), the bookmaker will always profit i.e. if $100 is bet on both heads and tails then $200 will be wagered but only $190 will be paid to the winners giving $10 profit.
Odds of 1.90 and 1.90 represent a market percentage of 105.26%. The implied probability of each outcome occurring based on the odds is 52.63%, but in reality it is 50%. Therefore the bookmakers margin (market % - true probability) is 105.26% - 100% = 5.26%
So, the bookmakers listed above with the lowest market percentages tend to have the lowest margins and therefore the sharpest odds for the players betting on their fixed odds racing markets.
Which Betting Site Has the Best Racing Odds?
According to the data Palmerbet has Australia's best odds. At least, their fixed racing win prices are, on average, better than every other betting site in Australia.
Other bookmakers with better odds than most are Sportsbet, Unibet, PlayUp, Bet Right and Colossalbet.
The data also shows that after selected bookmakers with their own odds, Generation Web betting sites have the best odds, followed by Punterstech bookmakers, BetMakers bookmakers and finally BetCloud bookmakers.
Special thanks to SmartOdds!

SmartOdds Australia
It was only possible for us to create this ranking of the best odds bookies thanks to the data we are given from our friends at SmartOdds. They havce Australia's most complete odds comparison tool for local and international racing with odds from over 100 bookies.
Among other things their tool lets you see price flucs, set alerts, track runners/jockeys and they have an app. With more sports, more bookies and even futures in the pipeline we're excited to see how the tool improves in the years to come.
If you are serious enough about your betting to always want the best odds, then SmartOdds is a must-have.
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