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Lean on the experience of our UK betting site experts to find the online bookmakers that suit your needs best. Get our honest opinion on the top UK bookies (warts and all) as we review, compare and break down the best options for UK punters. Bet on us to find you the right bookie!

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UK Bookies - What's new this week?
Nick Albert
Nick Albert - Betting Site Expert

Here's a round-up of the latest happenings in the UK betting market:

Our UK Online Bookmaker Recommendations (Nov 2024)

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Most Popular Bookies Right Now
Company Welcome Offer Established Best Feature Payment MethodsAction
#1
NRG Bet bonus
NRG Bet bonus
NRG Bet
3/5
Bet £20 Get a £10 Free Bet
Established
2024
Best Feature
Stylish interface
Payment Methods
MasterCard
VISA
+1
Sign Up using the Promo Code b20g10 and make a minimum deposit of £20.Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement.
#2
Betfred bonus
Betfred bonus
Betfred
4/5
Bet £10 Get £50 in Free Bets
Established
2004
Best Feature
Double Delight & Hat-trick Heaven football promos
Payment Methods
PayPal
MasterCard
+6
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply
#3
Kwiff bonus
Kwiff bonus
Kwiff
4/5
Bet £10 Get a £30 in Surprise Bet
Established
2015
Best Feature
Surprise bets & supercharged odds boosts
Payment Methods
PayPal
MasterCard
+4
New customers & 18+ only. Min. deposit of £10. Qualifying bet of £10 at min. odds 1.50 within 5 days of registration, E/W excluded. Offer awarded within 48 hours of bet being settled. Additional T&Cs apply.
#4
Bet365 bonus
Bet365 bonus
Bet365
5/5
Bet £10 Get £30 in Free Bets
Established
2001
Best Feature
UX design
Payment Methods
PayPal
Apple Pay
+7
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.
#5
Bet £10 Get £20
+ £10 Casino bonus
Established
1982
Best Feature
Range of payment options
Payment Methods
PayPal
MasterCard
+6
18+. New UK customers (Excluding NI) only. £35 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. 18+. Applies to bets placed on 1 Goal Ahead market. Get paid out as a winner if your team takes the lead, even if they draw or lose. 90 mins only. Applies to Singles & Multiples. Account & payment restrictions apply. T&Cs apply.
#6
Bet £10 Get £30 in Free Bets
Established
2020
Best Feature
Huge number of live streaming options
Payment Methods
PayPal
VISA
+2
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+ Click here for full T&Cs. Bet Responsibly. GambleAware.org. 18+
#7
BetMGM bonus
BetMGM bonus
BetMGM
4/5
Bet £10 Get £40 in Free Bets
Established
2023
Best Feature
Get up to 200% extra on your acca
Payment Methods
MasterCard
VISA
+5
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. 18+ GambleAware.org
#8
Betway bonus
Betway bonus
Betway
5/5
£30 Matched Free Bet
+ 100 Free Spins
Established
2006
Best Feature
Betway Free Bet Club
Payment Methods
PayPal
VISA
+3
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.
#9
BetUK bonus
BetUK bonus
BetUK
4/5
Bet £10 Get £30 in Free Bets
Established
2012
Best Feature
New horse racing free game - Racing6
Payment Methods
MasterCard
VISA
+4
New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs apply. 18+ GambleAware.org.
#10
JeffBet bonus
JeffBet bonus
JeffBet
3/5
Bet £10 Get a £30 free bet
Established
2022
Best Feature
Lots of cashback offers
Payment Methods
PayPal
Apple Pay
+7
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. T&Cs apply.
#11
Midnite bonus
Midnite bonus
Midnite
4/5
Bet £10 Get £20 in Free Bets
+ 50 Free Spins
Established
2015
Best Feature
Excellent UI, Many promotions
Payment Methods
PayPal
Apple Pay
+4
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
#12
Bet £50 Get a £20 Free Bet
Established
2024
Best Feature
'PricedUpPushes', Neat & easy to use sportsbook
Payment Methods
Debit Cards
MasterCard
+2
New customers only | Customers must be 18+ & residents of the UK/IE | Sign Up using the promo code bet50get20 & make a minimum deposit of £50 |Place a minimum £50 bet on any selection with minimum odds of Evens (2.00) and receive a £20 free bet upon bet settlement.
#13
Betano bonus
Betano bonus
Betano
4/5
Get up to £40 in Free Bets
Established
2024
Best Feature
Seamless, intuitive design
Payment Methods
Apple Pay
MasterCard
+1
18+ New Customers Only. Opt in and bet min £5 (max £40) on Sports (odds 1/1+) within 3 days of registration. No cash out. Get your initial stake in Sports Free Bets, which expire in 7 days. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly
#14
Bet £5 Get £25 in Free Bets
Established
2000
Best Feature
Best free-to-play games
Payment Methods
PayPal
Apple Pay
+5
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply
#15
Coral bonus
Coral bonus
Coral
5/5
Bet £10 Get £40 in Free Bets
Established
1926
Best Feature
Cracking bet builder
Payment Methods
Gpay
PayPal
+5
18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
#16
Bet £10 Get £30 in Free Bets
Established
2000
Best Feature
Beginner friendly
Payment Methods
PayPal
Apple Pay
+4
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.
#17
CopyBet bonus
CopyBet bonus
CopyBet
4/5
Bet £10 Get £50 in Free Bets
Established
2016
Best Feature
Copy the bets of top tipsters
Payment Methods
Debit Cards
Neteller
+1
Full T&Cs apply. New UK customers only. The qualifying bet should be either a single or multiple bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. BeGambleAware.org.
#18
7bet bonus
7bet bonus
7bet
3/5
100% up to £50
Established
2020
Best Feature
Terrific range of payment methods
Payment Methods
Debit Cards
VISA
+7
1st deposit only | £10 min deposit | £2 max bet | £50 max bonus | 40x wagering | 30 day bonus expiry | Bonuses playable on Caisno Slots & Crash Games | User agreement & bonus T&Cs apply
#19
Sky Bet bonus
Sky Bet bonus
Sky Bet
4/5
Get £30 in Free Bets when you place any bet
Established
2000
Best Feature
Superb odds boosts
Payment Methods
MasterCard
VISA
+1
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG
#20
Highbet bonus
Highbet bonus
Highbet
3/5
Bet £10 Get a £15 Free Bet
Established
2021
Best Feature
Solid offer, plenty of football markets
Payment Methods
PayPal
Skrill
+7
This offer is for new customers only and is available once per household. Max. Free Bet Token amount: £15. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £10. Eligible players will receive 1 x £15 Free Bet Token. Void/cancelled or Cashed Out bets do not count towards wagering to activate the Free Bet Token. Customers who deposit using PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any Free Bet.
#21
Unibet bonus
Unibet bonus
Unibet
5/5
Bet £10 on Sports
Get £40 Bonuses
Established
1997
Best Feature
Tennis live streaming
Payment Methods
VISA
Apple Pay
+6
Sig Terms: 18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day.T&C’s apply.
#22
Bet442 bonus
Bet442 bonus
Bet442
3/5
Bet £20 Get £10
Established
2024
Best Feature
Brilliant list of football specials
Payment Methods
PayPal
VISA
+8
18+. New customers only. Min deposit £20. Max One £10 Free Bet. Min turnover £20. Qualifying Bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with Min 4/5 (1.80) odds req. T&Cs apply.
#23
Bet £10 Get a £10 Free Bet
Established
2021
Best Feature
Streamlined list of sports to bet on
Payment Methods
MasterCard
VISA
+2
UK only. 18+. This promotion is for new customers only. Sign Up using the promo code ‘march10’ and make a minimum deposit of £10. Place a minimum £10 bet on any selection with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. The free bet is available once. T&C's apply.
#24
SBK bonus
SBK bonus
SBK
4/5
Bet £10 Get £40 in Free Bets
Established
2019
Best Feature
Excellent betting app
Payment Methods
Debit Cards
VISA
+6
New UK customers. Min £10 first deposit. Place a bet of £10 at min odds of 2.0 and get £40 in Free Bets within 48 hours. Full T&C's apply. 18+. BeGambleAware.org.
#25
MrRex bonus
MrRex bonus
MrRex
3/5
Bet £15 Get £30
Established
2021
Best Feature
Various cashback reward offers
Payment Methods
MasterCard
VISA
+8
New Players Only. Min £15 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply
#26
Casumo bonus
Casumo bonus
Casumo
4/5
50% back as a Free Bet up to £25
Established
2012
Best Feature
Clean, straightforward design
Payment Methods
Debit Cards
MasterCard
+6
18+ New customers only. Min stake £2. Min legs 3. Max win £1,000. Min odds 3.0. Max £25 back as a Free Bet on losing bets only. 7 days to use free bet at odds 2.0+. Full T and Cs apply. Play responsibly BeGambleAware.org T&Cs apply
#27
Betrino bonus
Betrino bonus
Betrino
3/5
Bet £25 Get a £50 Free Bet
Established
2020
Best Feature
Loads of cashback offers
Payment Methods
Debit Cards
MasterCard
+8
New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.
#28
Bet £10 Get £20 in Free Bets
Established
2019
Best Feature
Live streaming for many sports
Payment Methods
MasterCard
VISA
+2
New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. T&Cs apply. Click here for full T&Cs. †1st single cash specials bet on the Selected EURO 2024 matches. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org 18+
#29
Bet £10 Get £40 in Free Bets
Established
2006
Best Feature
Spread betting specialists
Payment Methods
MasterCard
VISA
+2
Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.
#30
Tote bonus
Tote bonus
Tote
4/5
Bet £10 Get £40 in Bonuses
Established
1928
Best Feature
Placepot betting & Tote Guarantee
Payment Methods
Debit Cards
MasterCard
+1
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply.

Who Are We?

MyBettingSites.com is an award-winning bookmaker comparison service available in eleven countries, across five continents.

Be it in the UK, Australia, India, South Africa or the US, our local betting site specialists are on hand to help identify the most suitable online sportsbooks for the specific needs of every punter.

Monday to Friday (and sometimes the odd weekend), our experts move fast to provide the most accurate and up-to-date bookmaker reviews and rankings so sports bettors can find the bookie - or bookies - best for them.

MyBettingSites.com UK

Introducing the UK Betting sites experts on My Betting Sites com

Nick (left) & Del (right) are our UK experts

Despite supporting football clubs on different sides of London, Nick and Del share some common interests including Yorkshire Tea (other tea brands are available), Football Manager and sports betting.

Both bring huge expertise and experience to MyBettingSites.com having previously worked in the betting industry, making them well placed to help find the bookmakers most suited to your needs.

Why Trust Us?

  • Honest opinion - We’re not here to pull the wool over your eyes. If we feel there’s a certain part of a bookmaker that isn’t quite up to standard, we make sure you know about it.
  • Daily updates - We work every day to ensure our site is up-to-date to give you the most accurate information available.
  • Tailored lists for current events & trends - We regularly adjust our lists to show the best options for major sports events and tournaments, as well as the offers & features popular with punters.
  • We’re serious about what we do - We follow a clear methodology to produce high-quality reviews and comparisons for our visitors.
  • We’re known worldwide - We’re not just a big deal in the UK. Our story may have started here but we've grown internationally since 2019, launching in several English-speaking territories including Australia, South Africa and the US.
  • Relationships with sports teams - Our partnerships with professional clubs within football & cricket demonstrate our passion for sport and show we’re here for the long haul.
My Betting Sites com UK is a proud partner of Eastbourne Borough FC Worthing FC Kent CCC and Durham CCC

We're a proud partner of National Conference South teams, Worthing FC & Eastbourne Borough FC and County Championship Division 1 sides, Kent CCC & Durham CCC.

The questions visitors are asking right now

Which betting sites do you rate as the best?

Bet365, BoyleSports, Betfred etc. are all top bookmakers but there are many options to choose from that offer something different to the UK punter.

The question comes back to you and what you’re looking for in a betting site. Do you want the best bookie for football? The best option for live streaming? Do you need a bookmaker that accepts PayPal?

At MyBettingSites.com, we use our expert knowledge to make recommendations for different categories, including:

How many betting accounts can I have at one time?

Many punters in the UK have accounts with multiple online bookmakers to compare odds, markets and claim several new customer offers. Besides this, being signed up to more than one betting site gives you peace of mind. For example, if your sportsbook experiences technical issues, you have another option to use straight away.

Joining more than one - or even a handful of betting sites - is recommended. Bear in mind, though, that certain betting companies operate several betting sites and sometimes limit new customers to one welcome bonus for their network of sites (not one per site).

Why do I need to confirm my ID when joining a bookmaker?

A gambling company may ask you to verify your ID to check if you are legally old enough to gamble and/or check whether you have self-excluded from gambling.

Further information may be required in some cases if the bookmaker decides to run an anti-money laundering check.

Ultimately, the process is there to keep you safe and ensure the market is fair and free of crime.

Do I have to be a UK resident to join a UK betting site?

No rule says you need to be a resident. However, most UK-based betting sites require you to provide a UK address during sign-up and it’s assumed you have a UK bank account.

The bookmaker may then request both pieces of information to verify your identity.

What payment methods do online bookmakers accept?

Online bookies have cottoned on to the fact that punters want deposits and withdrawals to be convenient and quick. Payment methods commonly offered by UK online bookies include:

  • Visa/Mastercard
  • Apple Pay
  • Google Pay
  • PayPal
  • Skrill
  • Neteller
  • paysafecard
  • Bank Wire
  • Cheque
Which betting sites accept credit cards?

None. The UK Gambling Commission banned the use of credit cards in 2021 to make sure people didn’t gamble with money they didn’t have and reduce the risk of harm from gambling.

You may see MasterCard listed as a deposit/withdrawal option but it can only be used as a debit card.

Are there betting sites I should avoid?

Bookmakers not licensed by the UK Gambling Commission (UKGC) should be avoided, for the simple reason your safety is not guaranteed.

Before issuing a license, the UKGC will vet a betting site to ensure the brand belongs to a legitimate company and has the responsible gambling tools available to make sure customers stay safe when gambling.

If you decide to play with betting sites not licensed by the UKGC you risk losing your stake or not being paid winnings, among other things.

How many betting sites are there in the UK?

According to the UK Gambling Commission, there are 175 active online bookmakers in the UK.

10 things to know about UK betting sites

Instead of boring you with the basics, we’ve laid out the top ten things we think are worth knowing about UK betting sites right now.

We chew over new bookies, independent companies, welcome bonuses, games, features, safe gambling tools and a lot more besides. Just click on a topic you like the sound of!

Choosing a bookie depends on your needs & taste

We’ve been recommending bookmakers long enough to know that declaring one bookie as 'the best' is a bit of an own goal!

There are not only different tastes to consider but we’re also mindful that the motivation of each bettor is completely different to the next.

Rather than adopt a 'one bookie suits all' approach, our process is about helping you with your specific needs and preferences.

What are you looking for?

Joining a betting site doesn’t have to break the bank...

Maybe you don't want to spend a tenner or twenty quid on joining a betting site.

Bookmakers are becoming more aware that customers want greater flexibility, particularly regarding the stake required to claim a welcome bonus.

The variation of UK betting offers available means every UK punter is catered to

In addition to the different versions of the 'bet 10 get' offer you'll come across, there are bookmakers that let you sign up with just a fiver too, which is perfect if you're a beginner or don't want to go 'all in' to start with.

Best £5 deals

Here are the betting sites you can join with just a fiver and what your £5 stake gets you:

  • Parimatch - £30 in bonuses
  • Ladbrokes - £25 in free bets (5 x £5)
  • Coral - a £20 free bet
  • Bet365 - £15 in free bets
  • Betway - a £5 matched free bet

...and some you can even play with for free!

Betting sites aren’t all about taking your money!

Almost every top betting brand has a free football game for existing customers to play (and if they haven’t, they’ll no doubt have one soon).

Most football games usually involve either predicting the correct scores of several matches, the players to score across a set of fixtures, or, the events to happen within one game.

There are some huge cash prizes available if you do win and some sizeable consolation prizes if you get close.

With punters loving this type of promotion, we're seeing more and more betting companies try free-to-play games for horse racing too with BetUK’s Racing 6 one of the newest we've played.

Betting Site Free to Play Games: Our Top Picks

  • BetMGM: Golden Goals
  • Sky Bet: Super 6
  • Bet365: 6 Scores Challenge
  • BetUK: Select 6
  • Betway: 4 To Score
  • Ladbrokes: 1-2-Free
  • Coral: Football Super Series
Best Bookie Free Games BetMGM Sky Bet Bet365 BetUK Betway Ladbrokes Coral
Jackpot£1M£1M£250k£100k£50k£50£50
Runners-up prizesUp to £5k£5kup to £20kup to £1kNoneFree betsFree bets

Our favourite predictor game

BetMGM Golden Goals

Correctly predict 6 scores & win up to £1 million

BetMGM's Golden Goals game equals the most lucrative jackpot available among UK bookies with a cool £1 million up for grabs for getting six correct scores on selected football matches.

The jackpot came close to being won during Euro 2024. After correctly calling the scores of five matches, the punter needed Portugal to beat the 2 Czech Republic 3-1, only to miss out by the finest of margins as Cristiano and Co registered a 2-1 victory instead.

But they were still £5,000 better off for getting five right - not bad for a game that cost nothing to play!

New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. 18+ GambleAware.org

BetMGM Golden Goals: How it works (Win up to £1 million)
Aug 22, 2024

Correctly predict the scores of six games and £1 million could be yours! Read on for how to play.

New betting companies and brands launch all the time

Not every new name that pops up is good - we know many new brands are bloody terrible in fact (don't worry we'll keep you away from those!)

However, new betting sites are essential in keeping the more established UK bookmakers on their toes and ensuring the market remains competitive.

Let’s be honest, it would be quite boring if you only had a choice of 20 betting sites.

Not only would you eventually get fed up, but you'd also see a decline in the quality of sportsbooks as a lack of competition tends to do.

New brands often launch with new features or promotions that you may not find on older sites, allowing you to try something fresh and original, while, at the same time, pushing the established brands to improve their product.

The newest names for 2024

And when they launched:

Betano - The UK's Best New Bookmaker

Get up to £40 in Free Bets

Betano, the official sponsor of Aston Villa, is widely acknowledged as one of the best football bookmakers, and we have to agree. Customers are guaranteed competitive odds, comprehensive in-play betting and a top-notch bet builder packed with markets.

The 'Lucky Dip' promotion is a fascinating new addition to all BV-operated sites with punters able to make random selections on different markets for various events.

We’re also big fans of the stylish, unique layout on Betano.co.uk, adopted from BetVictor and also used on talkSPORT BET and Parimatch.

18+ New Customers Only. Opt in and bet min £5 (max £40) on Sports (odds 1/1+) within 3 days of registration. No cash out. Get your initial stake in Sports Free Bets, which expire in 7 days. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly

The lowdown on the other newbies

As the name suggests, Bet442's main focus is on football. As with other Aspire Global betting sites, Bzeebet and Luckster, there are hundreds of markets and specials for football nuts.

Bet442 will also suit those looking for NFL odds and who enjoy betting on esports. Acca boosts, cash out and a bet builder make this a solid offering.

NRG.bet differs from traditional bookies by offering a streamlined list of sports events instead of several hundred, which can be overwhelming for beginners.

What may be lost by covering fewer sports is made up for with the huge number of markets available within individual matches; we found 90+ for a Champions League knockout match including multiple handicaps and goals markets.

Gentleman Jim is a great new option for the betting purists after a no-frills sportsbook. Live streaming is offered on racing, and odds are good across the board, while those looking to wager substantial amounts can do so easily than on other bookies.

The new brands making a splash

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Company BonusAction
BetMGM bonus
BetMGM bonus
BetMGM
4/5
Bet £10 Get £40 in Free Bets
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. 18+ GambleAware.org
Bet £15 Get a £10 free bet
New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.
Get up to £40 in Free Bets
18+ New customers only. Opt in via mobile device, bet up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
50% back as a free bet up to £25
Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.

BetMGM, BetGrouse, talkSPORT Bet and BetGoodwin continue to be popular among UK punters since going live in the past couple of years.

  • BetMGM hit the ground running in August 2023 and continues to impress punters with a superb line-up of promotions and, arguably, the best-looking sportsbook in the business. The most eye-catching offer is their free football predictor game, Golden Goals, while there’s an abundance of daily football specials and a weekly free bet to be claimed too.
  • BetGrouse is a solid sportsbook for those betting on football, tennis and eSports. You won’t find quite the number of promotions elsewhere but for the sheer number of sports covered and markets offered, the Aspire Global operated sportsbook is worth a punt!
  • talkSPORT BET provide punters with plenty of promotions for racing, football and golf including daily price boosts and free bets. On top of that, odds are competitive and there are many original features including ‘Lucky Dip’.
  • If you’re after a new racing bookie, BetGoodwin has to be on your radar. There’s an incredible number of promos, particularly racing free bet refunds with the site keeping to its roots as one of the UK’s leading racing telephone bookmakers for some two decades.

One betting company can control several brands...

It probably won’t have gone unnoticed to you that many UK betting sites look the same in terms of layout, design, features and even the promotions offered.

That’s because it’s common for several brands to be operating under the same licence issued by the UKGC. For example, BetVictor, Parimatch, talkSPORT BET and, most recently, Betano all come under the BV Gaming Limited umbrella, so to speak.

Some sites (known as white label brands) tend to use the software platform of one sportsbook provider and customise the site to suit their brand, rather than start from scratch, saving time and money in the process.

How this can affect you when claiming welcome bonuses

The 'one sports bonus only' rule

How each parent company approaches welcome bonuses varies quite a lot.

Some will allow you to claim the sign-up offer from each brand (BV allow this for instance). But others restrict players to a certain number of welcome bonuses across their entire network.

For instance, Progress Play, which has Betrino, BetStorm and MrRex among their list of brands, limits players to claiming just one sportsbook bonus across all their sites.

The same rule applies to sites owned by AG Communications whose list of brands includes BetTarget, Mr Play and ZetBet, among others.

...while some are completely independent

Fortune favours the bold, as they say.

Many UK betting companies can point to this old mantra, opting to go against the grain and offer UK bettors something completely different from what’s already out there instead.

Those that instantly spring to mind are Kwiff, Midnite and CopyBet. The USP taken by each company has helped them stand out in a crowded market and appeal to different audiences.

  • Kwiff - Surprise Bets, ‘Getting Kwiffed’ (randomly applied boosts to player’s bets)
  • Midnite - eSports betting focus
  • CopyBet - Copy the bets of professional tipsters

The benefits of independent bookmakers are felt across the entire UK betting landscape with many companies bringing innovations that make the competition sit up, take note and become better.

Surprise bets and random odds boosts weren’t on the scene before Kwiff. But now you see BetVictor, along with BV-operated sites, talkSPORT BET and Betano, put their spin on the concept by offering punters random bets via their ‘Lucky Dip’ feature.

Besides offering unique offerings that specialise in certain markets, features, or types of wagering, independent bookies often have the time and resources to provide customers with a level of service far superior to brands within a portfolio, for example.

The established bookies offer the most complete experience...

With experience comes knowledge and wisdom, so says Del anyway!

In the case of UK bookies, the most established betting sites, those that have stood the test of time, offer the best overall experience for punters.

Renowned high street names, Ladbrokes, Betfred and William Hill, along with online titans Bet365, Betway and Sky Bet, have honed their products over many years and built near faultless betting sites.

The brands mentioned possess both the expertise of the market and the understanding of users - the winning formula you could say.

Commonly, established brands have nailed it when it comes to:

  • Navigation: The site layout is well thought out and easy to use
  • Fast payment methods: Able to deposit & withdraw money swiftly

  • Betting features: Finely tuned live streaming, cash out & bet builder features

  • Good value existing customer promotions: Offer rewards, loyalty bonuses & free bets

  • Free games: Have at least one free-to-play option

  • Market variety: Users can find niche markets not found everywhere

  • Safer gambling tools: Users have the resources to stay in control of their gambling

...and they often payout the fastest!

Whether it’s queuing, potholes, or, the weather, us Brits love to moan. But there’s arguably no greater frustration than waiting on a bookie to pay your winnings!

Fortunately, you don’t have to wait around too long when you’re a customer of one of the more established betting companies, some of which offer instant payouts.

UK bookies that payout the fastest
  • Bet365 - Instant via Bet365 MasterCard
  • BetMGM - Instant via bank transfer
  • Kwiff - Instant via PayPal
  • BetVictor - Within 40 mins of approval via Visa Fast Funds
  • Sky Bet - 2 hours via Visa FastFunds Withdrawals
  • Betway - Between 2-24 hours via PayPal
  • Ladbrokes - Within 4 hours via Visa Fast Funds

We’ve sung the praises of new sites a fair bit in this article but they do lack one of the things punters most desire - quick payouts.

Many newer brands offer several options but don’t have the means to get your money paid out straight away - one less established site we come across even states that all weekend withdrawal requests are processed the following Monday!

Dig a bit deeper

BetMGM Withdrawal Time (All UK Payment Methods)
Oct 9, 2024

The fastest way to withdraw money from your BetMGM account is via Bank Transfer. E-wallets like PayPal and Apple Pay also offer quick withdrawals. Debit card withdrawals can take ...

Betfred withdrawal time (all UK payment methods)
Sep 9, 2022

The fastest way to withdraw money online from your Betfred account is via Visa Fast Funds (instant) or e-wallets like PayPal, Neteller and Skrill. Withdrawals to debit cards can ...

BetVictor withdrawal time (all UK payment methods)
Jun 27, 2024

The fastest way to withdraw money from your BetVictor account is via Visa Fast Funds. With regular debit card transactions, on the other hand, the money can take up to 5 working ...

There are always tools to help with responsible gambling

We know gambling online is, and, can potentially become a problem for some people.

Not only is it so accessible on our devices and laptops but betting is deeply ingrained into UK culture.

It’s hard to escape the idea of ‘having a bet’ such is the close nature between the betting industry and sport; even watching your favourite football team involves gambling endorsements be it on player’s shirts, TV ads, or, on the advertisement hoardings.

Gambling on sport is a leisure activity that should be enjoyed in moderation. Remember when the fun stops, stop!

If you ever feel your gambling habits are getting out of hand, there are tools available on every UK betting site to take control and manage your gambling activity.

Safer Gambling tools

These are some of the responsible gambling measures you will find on UK betting sites:

  • Deposit Limit - Set the maximum amount you can deposit per day/week/month
  • Loss Limit - Limit the amount of money you can lose daily/weekly/monthly
  • Session Limit - Control how long you play for
  • Wagering Limit - Control how much you wager daily/weekly/monthly
  • Reality Check - Set reminders for the amount of time you’ve been playing
  • Time-Out - Take a temporary break from your account (for between 1 day and six weeks)
  • Self-Exclusion - Self-exclude yourself for between 6 months and 5 years

You’re kept safe by the UKGC

The UK Gambling Commission (UKGC) make gambling fairer and safer for all players.

They do this by enforcing several rules and regulations on gambling companies.

For example, each betting site must have a license from the UKGC which is issued once the company has been vetted and approved to operate in the UK.

Licensed UK bookies only

We only review betting sites listed on the Gambling Commission website.

Licensed betting companies must adhere to the conditions and code of practice too - if it turns out the company has not complied, they could potentially receive a fine.

The UKGC also:

  • Enforce the KYC verification procedure
  • Raise awareness of problem gambling
  • Make sure gambling services are being advertised in a clear and transparent way.

The guys writing the reviews

Nick Albert
UK Betting Site Expert

Nick is responsible for the bulk of the content on the site, giving our visitors the best recommendations and ensuring our bookmaker reviews are accurate and up-to-date.

Having tested 750+ betting sites in his time working within iGaming, Nick has a keen eye for detail and can quickly separate the wheat from the chaff.

Del Pugh
UK Betting Site Expert

Del is Nick's right-hand man and a regular contributor to MBS UK, when he's not busy writing content for our sister site, BookiesBonuses.com that is.

Del's all-round knowledge of sports betting is second to none, as you will know/find out from reading one of his in-depth bookmaker reviews.

RECAP: BETTING SITE 'MUST HAVES' ACCORDING TO NICK & DEL

🇬🇧 A UK license: The first thing we do is check if the site is licensed and regulated by the UK Gambling Commission (UKGC). If it has a UKGC license (demonstrated by the UKGC logo in the footer of a betting site) we know the site is reputable and safe for UK players.

▶️ All the mod cons: In 2024, UK punters expect there to be plenty of events available to stream live. The very best bookies feature the top leagues and competitions like the FA Cup and Championship, not just games from the Azerbaijan Third Division! A flexible and comprehensive bet builder function and an adjustable cash out function are also things we consider.

💷 A value-for-money sign-up offer: Every site has a new customer offer but not all of them are very good. In fact, some of them are pretty terrible. We break down each sign-up offer and highlight the deposit-to-bonus ratio, minimum odds, validity period, flexibility of the free bets, and qualifying period. We weigh up how friendly, or, restrictive the deal is, essentially.

😎 A variety of existing customer promotions: And we don’t just mean Best Odds Guaranteed for racing and the odd free bet offer. Free bet clubs, money back offers, enhanced prices, acca insurances/boosts, free-to-play games and early payout offers are sought after promos for UK bettors. A mix of promotions, particularly for racing and football, is essential for any top UK bookie looking to get our vote.

💳 Several popular payment methods: Betting sites must cater to punters' needs and there’s no better way to do this than to ensure there's a deep list of payment options to deposit and withdraw money. PayPal, Apple Pay, and Google Pay are all popular payment methods in the UK, alongside, the most common method - a debit card. Our reviews highlight the options available.

💬 Responsive & efficient customer support: You may never need to contact the support team but when you do, you must have the means to resolve the issue quickly and efficiently. We test the support options - including 24/ live chat, phone and email - for ourselves and report our experience.

But we don't just stop at these six factors. Read our full methodology for reviewing UK betting sites.