UK Betting Sites - Latest Promotions and Features

Ever been left frustrated when the player you've bet on ends up being substituted? Yep, me too!

However, Bet365's new promotion, 'Sub On Play On', gets around that problem, allowing you to carry your bet over to the player coming on!

Simply check for the Sub On Play On icon when placing a player market bet and, should they be replaced, your wager will roll over the incoming player!

The new promotion is available to all new and existing Bet365 customers and applies to single and multiple bets, acca and Bet Builders on selected player markets.

Related: Check out the latest betting offers on UK bookies

As a regular name on Irish racetracks in recent years, AK Bets acquired a license to operate in the UK online betting market in 2023, launching just in time for Cheltenham.

Its horse racing-focused sportsbook is solid and dependable with odds to match the biggest names in the business, as experienced at this year's Cheltenham Festival.

With more and more punters jumping on the AK train, the brand has added instant withdrawals to its ever-improving product, much to the delight of its growing following!

If you're new to AK Bets, you can claim a winnings boost of up to £100 when you create an account.

Related: The UK betting sites with the fastest withdrawals

Having enjoyed success back in its homeland of Lithuania, 7bet, entered the UK market in August 2024, offering sports betting and online casino games on its user-friendly platform.

When it launched, we were impressed with the array of markets for football and golf but felt the site let itself down by not offering horse racing betting on UK races (a staple of any UK bookmaker!)

However, the team at 7bet has moved quickly and now added UK horse betting, making sure punters needn't go elsewhere for their racing fix.

If you're new to 7bet you can receive a £10 free bet simply by creating a new account and placing a £10 sports bet.

Related: Find out how 7bet compares with the UK's top horse racing betting sites

Esports sportsbook specialist, Midnite, has enjoyed a meteoric rise in the UK online betting sphere since its launch in 2018.

The UK-based bookmaker has cornered the esports betting market with its overall esports offering, while the modern feel of the sportsbook appeals to bettors of all types.

Since launching, Midnite has expanded to offer casino and live casino, growing its appeal further. And interest is only set to grow with Midnite launching its first TV advert, which'll be shown on Sky, Channel 4, and Channel 5 from 27th March.

New customers looking to join Midnite can benefit from £20 in free bets + 50 free spins upon placing their first £10 wager.

Related: Where does Midnite rank in our list of the best esports betting sites?

The UK sports betting market is probably the toughest in the world. To make your mark and take on the bigger, more established betting brands, you must have a clear identity and, if possible, capture a niche in the market (i.e. Midnite).

Unfortunately, the fierce nature of the market results in some brands having to shut down. Sadly that has been the case for Rhino Bet this week with the site closing its doors to UK punters on 26th March.

Launched in 2021, Rhino Bet operated under the UK license of Playbook Gaming Limited, which also includes Bresbet and Planet Sport Bet.