BETTING SITES IN IRELAND (TOP 23)

Why we picked it

We give Ireland’s largest independent bookmaker great credit for its all-round extensive offering. Regardless of the sport or event, BoyleSports meets the needs of a large percentage of Irish punters, especially those wagering on racing (horses & greyhounds) and football.

You will note the impressive number of Price Boosts available across big events - if you want to find a better price, you will most likely find it at BoyleSports.

There’s also an excellent live streaming service (including every UK & Irish race), a terrific bet €10 get €40 sign-up offer, a tremendous range of promotions (especially if accas are your thing) and the chance to win €10,000 every weekend when you play the free-to-play football game, BoyleSports Fantasy Five.

Excellent for racing

Of all the Irish bookies that have horse racing, BoyleSports is ahead of the field. Horse betting is the most accessible sport from the menu and the main focus (along with football) across the whole site.

Racing enthusiasts have all they need to make informed bets including detailed race cards. On them, the name of the jockey, trainer, age and weight of the horse is stated, as well as the Racing Post Rating (RPR), a short summary of the horse’s form and the Racing Post verdict.

Customers can live stream every UK & Irish race and many international meets too and tot up their bets using the Bet Calculator. As well as this, BoyleSports has BOG from 8am every day and 2nd to the SP Fav money-back offers on multiple races.

Boosted odds & daily specials galore

If you’re bouncing from bookie to bookie in search of a better price, there’s a high chance BoyleSports has odds that will catch your eye.

The sheer volume of enhanced prices and daily specials available vastly outweighs that of other online bookmakers. Even better, no sport or market is excluded from a good ol’ BoyleSports boost.

Acca incentives

Nothing beats a Saturday afternoon acca in hand following Jeff and the boys. It’s almost become a tradition.

For all you acca-loving punters, BoyleSports is the place to be. Not only do you get a free €5 acca for every 5 accas you place, but Acca Rewards also gives you the opportunity to boost winnings up to 100% or insure your bet if one leg lets you down. And that’s for all sports, not just football.

Why we picked it

Just like Man City (on their day), Roger Federer (back in the day) and the Irish rugby team 😍 (all the time these days), Bet365 is at the top of its game. Every part of its product is best-in-class.

You can stream over 200,000 live events (the most of any betting company) across a host of sports, choose from an incredible range of markets for football, racing, golf and GAA sports and benefit from a variety of betting offers including a generous and flexible new customer welcome bonus.

A bookie with worldwide appeal - especially for football punters - Bet365 is recognised as the best in the industry and it’s clear why.

Quick, intuitive interface

Betting at Bet365 is as smooth as it gets. From sign-up or log-in to finding events and markets and finally placing your bet, you’re guaranteed a hassle-free betting experience from start to finish.

One thing you’ll notice right away is how responsive the site and app are. Pages load instantly and bets are processed just as quickly.

Bet365 does away with in-your-face promotions to give users exactly what they want: markets and odds for the most popular events taking place on any given day.

Kings of live streaming

Bet365 is hands down the best for live streaming. Go on the sportsbook at any time of the day (or night) and there will be a match or an event you can watch and wager on.

Whether it’s soccer or snooker, basketball or bowls, greyhounds or golf, Bet365 has the widest selection of events to stream of any bookie.

Varied range of betting promos

In addition to the many offers available for football and racing, Bet365 does a great job of ensuring that promotions are varied and applicable to a range of sports.

One such example is their Early Payout offer which is popular for football but also available for the NFL, NBA, NHL, as well as rugby.

Why we picked it

As we’ve mentioned in our review of BetVictor, this is a classy, almost faultless bookie. It is a terrific pick for football and racing punters with excellent offerings for both sports.

Of note are the top-notch betting features on offer. From its easy-to-use bet builder for footie and handy BetFinder tool for racing, BetVictor considers its customers' needs every step of the way.

Its clean website design is also a crowd-pleaser (especially if you’re a fan of the minimalistic look).

Uncluttered, user-friendly betting site

A concoction of odds, betting offers and images can often make for an overwhelming feeling when you first log in to a bookie and navigate your way around.

But that’s not the case at BetVictor. Users have a streamlined and concise website that enables bets, tools, and customer support to be found effortlessly. More bookies like this, please!

Top betting features

Without wanting to sound too much like BetVictor ambassador, ‘arry Redknapp, there are many features and tools that will enhance your betting experience.

Take the BetVictor BetFinder that lets you personalise your search for horse bets using filters and extensive data. The tool that helps simplify horse racing was introduced by BetVictor and has since been adopted by other bookies.

The Bet Builder is also impressive. Not only is it presented expertly, you have pre-built bet builder wagers which are great for when you don’t have the time/can’t make up your mind. Or both.

Racing & football specialists

The fact that BetVictor started out as a bookie within horse and greyhound racing and, over the past two decades, has established itself as one of the top football bookies makes it a go-to sportsbook for many in Ireland.

We know the majority of Irish bettors wager on these two sports more than anything else - what better than a bookie that knows both inside out?

Why we picked it

Betting companies harp on about experience but few can actually back it up. Ladbrokes is the exception of course. Born in 1886, Ladbrokes is a bookie that has been there and done it, got the t-shirt and is still going strong today.

A stellar reputation counts for a lot, but so does a top-notch product geared towards the sports Irish bettors value most (football and racing).

A flexible and beginner-friendly sign-up offer that allows new customers to register for just €5, and the range of promotions - including Ladbrokes’ acca deal and free-to-play games like 1-2-Free - are big reasons why Ladbrokes remains a firm favourite for bettors in Ireland.

Low deposit sign-up offer

It’s rare we big up welcome offers too much. However, the Ladbrokes sign-up offer is different from many of the deals you will see - for starters, instead of the market standard €10 minimum deposit, you only need to wager €5 to qualify.

The small outlay is appealing to both beginners and bettors who prefer to wager lower amounts. What’s more, we like how the free bets are split into four separate €5 bets, giving you the freedom to enjoy your freebies over a longer period.

Promos and free-to-play games

Ladbrokes is Best Odds Guaranteed on all UK & Irish horse racing from 8am on race day, the earliest time you can lock in those early prices anywhere (along with BoyleSports).

Ladbrokes also has top football promotions including its acca insurance deal and 2UP Early Payout offer.

You will also find more free-to-play games than at other betting sites. Ladbrokes has numerous games that allow you to claim cash prizes and free bets without putting your hand in your pocket. The most popular are 1-2-Free and 5-A-Side.

Keep an eye out for free casino-based games too that could see you win free spins.

Many live streaming options

Every UK and Irish horse race can be viewed live and selected meetings from France, South Africa, India and further afield.

When it comes to football you have the FA Cup, La Liga and Serie A among the top competitions and leagues you can watch and wager on.

And Ladbrokes’ live streaming schedule doesn’t stop there - events in tennis, cricket, darts and snooker are also available.

Who’s Ladbrokes best for?

First-time bettors will appreciate the affordable sign-up offer. But one of the most respected names in the game is bound to appeal to a large percentage of casual and experienced Irish punters too.

Why we picked it

Betway has user experience down to a tee. It has designed a well-presented and responsive online sportsbook highly optimised for the Irish punter.

Betway ensures Gaelic sports and rugby union are just as easy to find as football and racing (quite right too), likewise, its most popular betting promotions, Free Bet Club, 4 To Win and Betway Boosts.

We have to highlight Betway’s in-play offering too. Again, the UX is superb and the new and improved Bet Builder makes placing a pre-match bet effortless.

The strongest feature of Betway, arguably, is its comprehensive eSports offering, which is hands down the best of any betting site we’ve reviewed in 2023.

High-value promotions

Betway rewards loyalty more than any betting site with its weekly Free Bet club. Customers who qualify can earn €10, sometimes €15 in free bets each week

There are plenty of money-back offers, particularly for horse racing, and odds boosts are a big deal too. No matter the sport or event, enhanced prices can be found on a daily basis.

Huge cash prizes are also up for grabs at Betway through free-to-play prediction games 4 to win and 4 to score

Top-notch in-play betting

The most pleasing aspect of live betting on Betway is the easy navigation and landing on the event you’re looking for.

In addition to providing market variety - which we also give Betway great credit for - speed and clarity is the aim of the in-play game.

Betway delivers with its user-friendly suite that has live streaming for football, tennis, basketball, hockey and darts - to name a few - superb in-play graphics for the events without and a beginner-friendly Bet Builder.

Esports coverage

Esports may not be everyone’s cup of tea but if you are looking to bet on CS:GO, League of Legends, Dota 2, Overwatch or Call of Duty, Betway is without a doubt the place to be.

eSport enthusiasts have a dedicated section to bet on the most popular eSports competitions and events. Betway’s free bet club even extends into eSports - customers that bet €25 on eSports over a week can claim a €10 free bet.

It’s safe to say, Betway has cornered this growing - and very lucrative - better than any betting company.

Why we picked it

TonyBet probably isn’t one of the first sports betting brands that spring to mind. The online sportsbook known as Omnibet in its former life and acquired by poker professional Antanus Guoga in 2009, has been around for some time but is only beginning to establish itself and earn recognition.

Good things can take some time of course. But its increased popularity here in Ireland is much to do with the staggering choice of markets you can choose from - it’s without a doubt one of the best bookies in Ireland for the number of different pre-game and in-play bets available.

Also operative in the UK, Spain, Canada, and the Baltic States - and soon to launch in the Netherlands - TonyBet is gaining credit within Europe and further afield.

Huge choice and depth of betting markets

It's probably easier to list the things you can’t bet on (which isn’t a lot) such are the wagering possibilities. Markets are not only extensive but options within each run deep.

TonyBet serves up a cocktail of bets for all the top Champions League and Premier League matches especially with bets ranging from popular Asian handicaps, goal, bookings and corner lines to player, team and match combos.

No stone unturned in providing punters with an endless number of markets.

Excellent Esports focus

There’s a growing desire for betting on Counter-Strike, Dota 2, FIFA and other games played online. TonyBet accommodates eSports superbly by giving it a prominent place on the site.

In true TonyBet style, there’s a superb choice of markets for pretty much every eSports game too.

Generous Betting Promotions

In addition to generous first deposit welcome bonuses, customers can claim free bets through TonyBet’s VIP program and its predictor game, Forecasts. Boosted odds are also a part of the package when you make multi bets.

Why we picked it

It feels like Coral often struggles to step out from the shadow of fellow Entain-owned brand, Ladbrokes. However, Coral has plenty of perks for it to be considered one of Ireland’s best bookies in its own right.

Bettors who visit Coral can be nothing but impressed with the most in-depth bet builder in the business, its popular free-to-play predictor games and the quality of its live streaming service.

As is the case with its older sibling, Ladbrokes, Coral is a betting site you can join for €5 and unlock a €20 free bet. And great value exists in regards to betting promotions too - €5 gets you €10 worth of free bets when you buy one of Coral’s Bet Bundles.

Fantastic football bet builder

A quality bet builder is a key differentiator for punters seeking out the top football betting sites for 2023. And it is clear why Coral has become the go-to for football betting aficionados.

Coral’s bet builder is perfect if you’re one for digging into player stats. You can add offsides, passes, tackles and crosses for each player when creating your personalised bet.

Top free-to-play predictor games

Coral’s Football Super Series and Racing Super Series are two of the most popular free-to-play games in the industry. The main reason is the simplicity of each.

The rules are clear and prizes are achievable (which isn’t always true of all free-to-play games we have reviewed).

€50 cash and free bets are up for grabs for predicting four match stats in the week's featured game, while you can win a share of €25,000 by picking a horse to place in each of the races selected by Coral.

Terrific benefits for racing punters

Coral’s early history is rooted in racing. As such, it is widely recognised as a top horse racing bookmaker.

But given the market competition, betting companies need to offer more than the standard live streaming, BOG and money-back promotions.

Coral does this superbly with its Horse Racing Club. Customers can opt in completely free, get exclusive behind-the-scenes access to trainers and horses, and win hospitality tickets to some of the biggest racing events.

Why we picked it

888sport is a superb option for the Irish punter. It's fairly football and racing-centric but 888sport is one of the best betting websites at prioritising other sports as well. Tennis, rugby, darts and snooker all feature a lot so too the popular US sports like football, ice hockey and basketball.

Users can benefit from many unique and interesting features that enhance the online betting experience. The BetFinder tool is one such example, making it easier than ever before for racing punters to choose a horse.

But perhaps what 888sport is best for is the variety of betting offers that keep customers sweet. Once you register, there are more free bet offers than you can shake a stick at!

Free bets galore

888sport is prolific when it comes to free bets. No matter the sport, competition or time of year, you can log in to 888sport to boost your betting balance with a freebie or two.

Many offers are based around the big Champions League matches and racing festivals like Cheltenham while the 888sport Acca Club and free-to-play football predictor game, Up for 8, are also a good source of free bets.

Well-rounded sportsbook

When we review an online bookmaker in Ireland, we take into account that the vast majority of punters want to find a bookie for football and horse racing.

However, there are heaps of other sports that are just as fun to bet on. 888sport strikes a good balance between focusing on the bread and butter of an Irish bookie (football and racing) and other popular sports like tennis, darts, snooker, cricket, golf and rugby.

Unique, useful features

We’re always a bit sceptical when it comes to betting features - is it something that actually benefits the user, or, is it a bit of a gimmick?

Well, safe to say, it’s the former that applies to 888sport’s BetFinder. Similar to that offered by BetVictor, the tool helps narrow down your choice by filtering your search based on the criteria you value the most when backing a horse.

BetFeed is also a handy feature that enables you to view trending bets within your favourite sport(s) and is another nice touch if you want betting inspiration from like-minded bettors.

Why we picked it

How could we not? Founded in 1934, William Hill is one of the oldest and most respected bookies around but has impressively moved the times and has remained a popular choice for punters betting online in Ireland.

This has a lot to do with the multiple betting promos for football and horse racing and a quality live streaming service for many top competitions. And we can’t fail to mention the sign-up process that awaits new customers, which is as easy as it gets.

The sportsbook isn’t the most modern we’ve seen. That said, we appreciate the no-frills approach, a style that strikes a chord with many betting traditionalists too.

Specials & promos all day every day

No matter when you log on, William Hill has heaps of daily specials for the day’s featured events. The enhanced odds and combos presented at the top of the homepage allow you to place good value bets with minimal fuss.

William Hill is also one of the top bookmakers for updating its list of betting promotions to tie in with big sporting events, as well as one-off games and races.

Acca Freedom and the free-to-play predictor game Free or 4 are among the favourites with football punters and Top Price Guarantee ensures a price for the biggest horse races that is better than a list of top bookies.

No-nonsense approach

While new betting sites like Kwiff are aesthetically pleasing and have refined the user experience to a tee, there’s still a place for online bookies that do exactly what they say on the tin. (And that’s not to sound patronising, quite the opposite in fact).

Yes, Kwiff and other online bookmakers are easier on the eye, but if you want a bookie that simply lists odds and betting offers for upcoming events, without any razzmatazz, then William Hill is a cracking option.

As trusted & reliable as they come

This isn’t just any old bookie. William Hill has been around long before you or even your parents landed on planet earth. Few can match what William Hill has to offer in terms of reliability and experience.

Despite the new bookmakers on the block, tried and trusted betting companies like William Hill remain as popular as ever in Ireland.