Coral and Ladbrokes Launch New Horse Racing Bet Builders
Racing Part of the Bet Builder Club, Finally
Leading sports betting company, Entain, has recently launched a new racing bet builder feature on Ladbrokes and Coral.
The first-of-its-kind feature will give customers the freedom to create personalised bets on a single race and combine several markets into one price, as punters have been able to do on other sports for some years.
So far, it’s possible to add ‘win’, ‘place in various positions’ and ‘winning distance’ markets within a racing bet builder, which is available on all UK & Irish racing.
✅ Win markets
— Ladbrokes (@Ladbrokes) January 24, 2026
✅ Place markets
✅ Distance markets
Build your Horse Racing Bet Builder now! 🏇👇
Through Bet Builder+, customers can also combine Racing Bet Builder Selections with other sports to create multi-sport accas.
It’s expected that Entain will introduce more markets ahead of this year's biggest racing events, including the Cheltenham Festival, giving punters even more control over their wagers for some of the most significant races in the calendar.
The Evolution of the Bet Builder
The bet builder has come a long way since its original development and launch by Sky Bet in 2015.
Back then, in its simplest form, it was designed to cater to customer bet requests on Twitter (known as RequestABet), but it has been further developed by other betting companies, including Bet365. It is now the core feature of every online betting site today, particularly for football and tennis.
The feature, as it is today, gives customers more control over their bets than they've ever had. Instead of using pre-set accumulators, punters can create custom bets by combining multiple selections (or legs) from the same event into one wager and pick the outcomes they want.
Nick has been working in the iGaming industry since 2017, initially on the US sports betting market before focussing on UK & Ireland.
Nick’s time is spent testing bookmakers and writing reviews, with his eye for detail ensuring readers have the most accurate information available.
Away from his desk, Nick can be found pounding the streets training for his next marathon or reminiscing about that day West Ham finally won a trophy!
