The master of the money-back special, mischievous marketing campaigns and making betting (even) more fun, Paddy Power is a genuine one-off.

From poking fun at various celebrity figures, making light of world affairs and pulling off one PR stunt after another, Paddy Power has become one of the most recognizable sports betting brands in the UK and Ireland. Their popularity isn’t built on humour alone though.

Paddy Power is a go-to bookie for punters betting on football and horse racing.

The bookmaker’s dizzying range of markets and promotions is outstanding, likewise their coverage of GAA sports.

Customers have all the help, support and safe gambling tools at their fingertips, be it on the website or the seamless Paddy Power app, and many ways to deposit money and withdraw winnings safely and promptly.

• Bet €10 and get it back if you lose
  
• Applies to deposits made by card only
• Use promo code YSKAMP to claim

If you’re a new customer then your first bet is on Paddy Power.

Wager €10 on any sports market and, should it lose, Paddy Power will refund your stake in cash + a free €5 Bet Builder.

Now, you can’t say that fairer than that!

Here’s how to qualify:

1. Join Paddy Power & create an account using the Paddy Power Promo Code YSKAMP
2. Deposit a minimum of €10 using a debit card
3. Place a bet on any sports market
4. If you win, congratulations and enjoy your winnings
5. Get your stake back (max. €10) if your bet loses

• Plenty of football and racing money back specials
• Rewards Club
• Free-to-play games like Beat the Drop

Once you have claimed the Paddy Power sign-up offer there are countless promos and offers you can cash in on.

Paddy Power is the self-proclaimed ‘Home of the Money Back Special’ and it’s hard to argue otherwise. Rolled out for horse racing and especially football matches, this offer type is a particular highlight and a big draw for punters.

The same can be said of the Acca Insurance (get a free bet if one leg of your 4+ fold accumulator bet lets you down and 2 Up, where you get paid out early if the team you backed goes 2 goals up.

Each week, you can earn free bets based on how much you are staking with Paddy’s Rewards Club, while you can earn €20 cash for every buddy you invite to the platform through the Paddy Power Refer a Friend program.

You can also profit without placing a single bet. Beat the Drop - where you must successfully answer 15 questions about what might happen in a football match or horse race to win €5,000 - is a free-to-play game all Paddy Power customers can have a go at each day.

• Endless lists of markets for football and horse racing
• Great GAA Sports, Golf and Greyhounds coverage
• 30+ sports in total, plus politics and TV specials

As you’d expect from a top bookie like Paddy Power, there’s no shortage of sports to choose from.

You can basically bet on any major or minor sports league or event in the world, and even if you can’t find something, the handy search tool in the sidebar and clear navigation will help you find what you’re looking for.

From the sidebar, you can easily access dedicated pages for football and horse racing, unsurprisingly, the two most covered sports on the site. Such a strong focus on those doesn’t mean other sports are neglected, however.

Paddy Power’s coverage of Gaelic football, hurling, golf, greyhounds, cricket, darts, and tennis is very good indeed.

• Bet on leagues and cups worldwide
• Unbelievable range of betting markets
• Create your own bets with Bet Builder

From the Premier League, English Football League and Irish Premier Division to the national leagues in Algeria, Kenya and Venezuela, Paddy Power provides a mighty impressive offering for betting on the beautiful game.

Their football section is divided into subcategories making it easy to find bets by popularity, competition and in-play matches.

Instantly, you’ll be met by plenty of ‘Power Prices’ (boosted odds) for a host of multi-bets as well as Bet Builders being placed by other punters. And being true acca aficionados, placing your crazy 12-fold accumulators has never been easier with a dedicated section just for adding acca selections to your bet slip.

For an individual game, you can either view the top markets (eg. Both teams to score, Over/Under, Result & BTTS) via a neat little dropdown or click through for the full list of markets, which, I’m sure you’ll agree, is outstanding.

Paddy Power has left no stone unturned in giving punters the opportunity to bet on absolutely everything, even down to the passing accuracy of a player and how many shots on target a player will have with their left foot!

Bets are categorised by over/under markets, cards, corners, player/team total shots, minute by minute betting while within the event page there’s a section for creating your own bets via the Paddy Power Bet Builder.

If, after all that, you still can’t settle on or find a bet, tweeting the official Paddy Power Twitter with your bet request using #WhatOddsPaddy, is an option too!

Paddy Power Bet Builder

Many betting sites now have a bet builder for punters to combine two or more selections into one bet. But few have the market depth on offer at Paddy Power.

Over/Under, cards, corners, assists, goalscorer and player/team shots on target are just a few of the markets you can select from.

You can easily track the progress of your wager in the My Bets section. When a selection comes in, it is given a nice green tick. This way you can see if the bet is best to let run, dead in the water or available to cash out.

Paddy Power’s Bet Builder is available for the majority of top-tier football matches and is also popular for betting on the big four US sports too. And in true Paddy Power style, if one leg of your bet builder lets you down, you get your stake back as a free bet!

‘Crouchy’ sharing his Bet Builder tips every Friday afternoon is icing on the cake as far as we’re concerned!

• Huge racing focus
• Tips from Racing Post and Timeform
• Plenty of daily promos and tips

Along with football, horse racing is a big focal point on Paddy Power where British, Irish and international races are all available to wager on. The day’s featured races are one of the first things you will see on the homepage.

It's on Paddy Power’s dedicated horse racing page where the fun begins though. Positioned at the top are the featured Power Prices for you to make the most of.

All the day’s races are listed under ‘Next’. As well as the UK and Ireland, you can pick from a whole host of races taking place in all corners of the world including the US, Japan and Australia. To see only races in the UK and Ireland, just swipe the filter.

The number of horse racing promotions is what really grabs your attention at Paddy Power.

There are Extra Places on races every day, and sometimes, even on multiple races a day, multiple money-back specials (eg, if your horse finishes 2nd, 3rd, or 4th) and Best Odds Guaranteed which sees Paddy Power pay you out at bigger odds if the Starting Price is bigger (on bets placed before 8am).

Other highlights for racing punters include a Bet Calculator for working out the returns on your each-way bet, racing tips from the Racing Post and Timeform and even more tips on ‘From the Horse’s Mouth’, Paddy Power’s very own podcast.

• Many in-play markets
• Live stats and updates
• Cash Out & Live Streaming

Under the football and horse racing pages, the In-Play section shows all the live events you can bet on.

The page itself provides a clear overview of live events by categorizing them by sport.

The number of live events within each sport is also displayed. This allows you to jump straight to football in-play, cricket in-play, for instance, and select a match.

Each event has a page from where you can keep track of the action as it's happening. A live feed and animated graphic show key events (i.e when a team is attacking, if there is a booking etc), like those Football Manager games you have played!

If stats are a better way for you to follow the game, you can switch between the graphic and in-game statistics (provided by Opta for football matches).

The sheer volume of different bets mentioned earlier also applies to live betting. The selection of markets is superb. There are thousands of live bets to choose from, for football and tennis especially.

Live betting at Paddy Power is further enhanced by features like Cash Out and Live Streaming.

Paddy Power Live Streaming

A standout feature of Paddy Power live betting is the ability to watch horse and greyhound races on. Live streaming is available for every race in the UK and Ireland and the majority of international events too.

Horse racing accounts for a large percentage of the events you can stream live at Paddy Power. But football, tennis, and golf are also sports you can wager on and watch live.

Paddy Power Cash Out

As we all know, betting throws up many a surprise. One day, your punt on the underdog looks likely to come in, while on another day, the bet you were 100% about is pretty much dead in the water ten minutes in.

Either way, you can take control of your bet with Cash Out (i.e end your bet early in order to secure a profit or minimize a loss).

The majority of markets at Paddy Power are available to cash out, and are even pointed out in the live betting section for clarity. Available on both the Paddy Power app and website, the Cash Out feature is easy to use and quick to process your request.

• Easy to navigate betting app
• Same look and feel as website
• Has all the PP betting features

Highly responsive and fuss-free, the Paddy Power app has the same look and layout as the website. Finding and placing bets is simple and seamless.

You don’t have to worry about the app lacking in any of the areas mentioned in this review. You can select from thousands of in-play markets, claim money back promos and wager using Cash Out, Bet Builder and Live Streaming.

Essentially, the app isn’t limited in any way - sometimes betting apps can be lacking certain elements compared with the website. However, we’re happy to report this isn’t the case here.

You can download the Paddy Power app for free from the App Store if you have an iPhone or Google Play, if you have an Android device.

Paddy Power Mobile

You don’t necessarily have to download the app to use Paddy Power on your mobile device.

If you prefer not to have a phone full of apps, or, there’s ‘less than 10% of storage capacity and your phone is about to go into meltdown if it’s loaded with just one more app, you can always access the Paddy Power mobile site from your browser.

As with the app, you get all of the same features you do on the website, just a scaled-down version

• Instant deposits
• Quick withdrawals using E-wallets
• Get winnings straight away with Paddy Power CashCard +

Paddy Power accepts a wide range of safe and widely and widely recognised payment methods.

While the options themselves aren’t particularly surprising or noteworthy per se, the number of ways you can find your betting account is.

Paddy Power Deposit Options

• Visa/Mastercard
• Apple Pay
• PayPal
• Skrill
• Neteller
• PaySafeCard
• Bank Transfer
• Paddy Power CashCard +

The above are the methods you can use to deposit money at Paddy Power. All are processed instantly, except a bank transfer which can take between 1 and 5 working days.

€5 is the minimum amount you can deposit using a debit card or Apple Pay. For all other methods, the minimum is €20.

Paddy Power Withdrawals

• Visa/Mastercard
• Apple Pay
• PayPal
• Skrill
• Neteller
• Bank Transfer
• Paddy Power CashCard +

The time you need to wait for a withdrawal to be processed varies depending on the method used; PayPal, Skrill, Neteller take as little as 1-4 hours, Debit card and Apple Pay come with a withdrawal time of 2-3 working days (can be longer for debit cards depending on the bank), and a bank transfer can take between 1 and 5 working days to complete.

• Live chat 24/7
• @AskPaddyPower on Twitter
• Comprehensive FAQ section

They’re the kings of funny marketing campaigns and poking fun, but how seriously does Paddy Power take customer support?

Unsurprisingly, being a top bookie, the support is excellent. Help is at hand through a link right at the top of the website or toward the bottom of the sidebar. Click on either link and you have the Help Center with nicely organised sections packed with hundreds of FAQs.

Paddy Power Live Chat

If you can’t find the answer to your query there, Paddy Power Live Chat is available 24/7. The support team member we had the pleasure of speaking with was both prompt and professional in resolving the issue put to them.

You can also reach out to Paddy Power on Twitter (@AskPaddyPower) where you can send a betting or account query between 08:00 and 00:00.

While the focus of Paddy Power is sports betting, casino players are also well looked after.

Paddy Power Games has the perfect blend of online slots, live dealer games, daily jackpots and exclusive Paddy Power table games for both casual and experienced players.

The casino is just as easily accessible from the app as it is on desktop. What’s more, punters can use the same Paddy Power account for casino games, betting, as well as Poker and Bingo.