This fresh, vibrant betting brand created by Unibet founder Anders Ström, is a breath of fresh air to the Irish betting market. Kwiff is winning many fans with its unique approach that sees new customers rewarded with a surprise bet and existing punters get 'kwiffed' (supercharged odds on any bet at any time). The addition of live streaming for horse racing has only enhanced what is already an excellent offering for Irish punters.
(Reviewed and updated: December 2022)
- Innovative and generous sign up offer
- Earn weekly free bets
- Supercharged Cashout and Surprise bets
- Minimalistic design
- Live streaming limited to horse racing
- No GAA betting
|Kwiff Quick Facts
|Eaton Gate Gaming Limited
|UK Gambling Commission
What is Kwiff?
Kwiff is an online bookmaker that was founded in 2015 by Karl Engström and founder of Unibet, Anders Ström.
The sports betting and casino brand made its bow in the ever-competitive UK market shortly after its founding, launching purely as a mobile application initially and later adding a desktop website.
Kwiff is owned by UK based company, Eaton Gate Gaming Limited, which is licensed and regulated by the UK Gambling Commission. Under gambling laws in Ireland this makes Kwiff a perfectly safe betting site for Irish citizens.
What I liked about Kwiff
Innovative Sign-Up Offer
New customers are rewarded for signing up with a €30 ‘surprise bet’. Here, your free bet is automatically generated by Kwiff’s own algorithm generated meaning your wager is placed for you on any sport and bet type.
Unlike your conventional sportsbook welcome offer
Like you, I also thought this sounded suspicious. I mean they could just hand out outrageous bets that never land. But I was pleasantly ‘surprised’ when my €10 deposit yielded a small but tidy return from my random bet).
How to Get the Kwiff New Customer Offer
Bet €10 Get a €30 Surprise Bet
- Tap 'join Kwiff' below and create an account
- Deposit €10 and place a qualifying bet at odds of 1/2 (1.50) or greater
- Receive your surprise €30 free bet
Supercharged boosted odds (being ‘kwiffed’)
This refers to random odds boosts on your bet. But this isn’t just a usual odds boosts. Through Kwiff’s randomised algorithm, any bet (regardless of the sport, odds or stake) can be ‘quiffed’. Sometimes the odds will increase even so slightly. But a ‘kwiffed’ bet can also lead to a significant price boost.
You will be notified if one of your bets receives the complete Kwiff treatment.
Surprise bets and excellent betting promotions for existing customers
You might have realised by now that Kwiff isn’t your average bookie. I mean which bookie has surprise bets ready and waiting when you sign in? Even better, should your algorithm generated bet win, your winnings are withdrawable as cash (excluding the stake).
Alongside surprise bets, Kwiff has a healthy collection of regular promotions to benefit from too.
Best of Kwiff Promotions for Existing Customers
- Acca Shield: A €5 minimum stake is refunded as a surprise bet if one of your acca selections lets you down.
- First Past the Post: You’re still paid out if your horse crosses the finishing line but isn’t awarded the race.
- 2nd Place Refund: Get a surprise bet up to €10 if your selection finishes 2nd to the favourite.
- Supercharge Your Weekend: Place a 3+ leg acca at minimum odds of 3.00 and get boosted odds.
- Refer a friend: Tell your pal about Kwiff and get a €10 surprise bet when they place their first bet
Superbly designed, clean and easy to use site
I feel like Kwiff has managed to do what many new bookmakers looking to make a splash fail to achieve - create a fresh yet no nonsense betting site.
What I mean here is Kwiff looks nothing like your traditional sportsbook where your eyes are hit instantly with row upon row of numbers.
Instead, Kwiff presents users with the odds for a select number of events within easy-on-the-eye bubble-like boxes of which there are no more than two per row. The homepage doesn’t feel cluttered in any way yet, as a user, I still felt like I had everything I needed.
What can Kwiff improve?
While I’d happily recommend Kwiff, it is not without its faults.
I mean, the lack of GAA betting is a big weakness as I’m sure you’ll agree. Why Kwiff has opted against including hurling and Gaelic football doesn’t make sense but I’m sure they have their reasons. I can’t help but think esports betting would enhance the offering as well.
The other big miss you can’t fail to ignore is live streaming. Apart from providing streams of horse races (which every bookie does), Kwiff cannot compete with the more established bookies when it comes to in-play betting.
Another improvement I’d like to see is the addition of more payment options. Popular e-Wallets like Skrill and Neteller and mobile payment services such as Google Pay and Apple Pay are not currently accepted but would make Kwiff more appealing if they were.
What sports can you bet on with Kwiff?
As you can see from the homepage and the promotions, the main focus on Kwiff is football and horse racing.
You can also choose from events in tennis, cricket, greyhounds, basketball, rugby and darts. The list of sports is by no means the most extensive but does feature the ones most Irish bettors follow (not all - see above on what Kwiff could improve).
⚽ What’s Kwiff like for football betting?
This is always one of the first things I want to know when I register with a betting site.
Football is the bread and butter of every sportsbook in Ireland so you can usually get a feel for the bookie overall with how it covers the beautiful game.
What I liked most about betting on football with Kwiff:
- Detailed stats for each game
- The number of competitions worldwide I could bet on
- Extensive market depth
- Easy navigation between competitions
- Simplicity of placing a bet
- Good range of football betting promotions
🏇 Is Kwiff good for horse racing?
An Irish bookie without a decent selection of horse races to bet on is setting itself up for a fall but Kwiff, fortunately, doesn’t land in this category.
There are plenty of races to bet on both at home and abroad.
In keeping with other Irish bookies, all UK and Irish races on Kwiff have a live stream while it is also possible to bet on events from France, South Africa, New Zealand and the US.
Each racing card contains basic information about each runner and there’s little friction between selecting your horse and placing your bet.
At Kwiff, markets are limited to which horse will win. Unlike one of the top horse racing bookies BoyleSports, which has markets for Betting Without and Name the Winning Distance as well as various specials on top of the standard Win or E/W, Kwiff falls short. Kwiff doesn’t offer Best Odds Guaranteed either which is disappointing given every top Irish bookie does.
What's it like to bet on the Kwiff app?
Kwiff first launched as a mobile-only gambling app in 2016 and even though Kwiff has since moved to satisfy desktop users with a top betting website, the Kwiff app remains the best part of its offering.
Kwiff easily boasts one of the best betting apps in Ireland
The app is as smooth as they come and is as responsive as Bet365. Not only can you glide between events and markets with ease but the layout is super user friendly.
Kwiff has dedicated mobile apps for Apple and Android devices with all the features spoken about in this review available on both.
Which payment methods do Kwiff take?
You can deposit funds to your Kwiff betting account via debit card, PayPal and Ecopayz. Kwiff also accepts bank transfers.
When it comes to withdrawing money, all of the above options are available. However, the time frame for receiving your winnings depends on the method used.
Kwiff Payment Options
✅ Debit Card - 1 to 3 banking days for withdrawals to be processed
✅ PayPal - Instant withdrawals
✅ Ecopayz - Instant withdrawals
✅ Bank transfer - 2 to 3 banking days for withdrawals to be processed
- Methods not accepted: Skrill, Neteller, Apple Pay and Google Pay
- Minimum deposit: €10 for all payment options
- Minimum stake: €0.10