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New Betting Sites

The newest betting sites in Ireland ranked and reviewed. Updated for March 2024.

Not only do we review the biggest and best betting sites at mybettingsites.com/ie but our team of experts also run the rule over the newest bookies to launch in Ireland.

On this page, you will find all you need regarding the newest bookmakers in Ireland, all of which are licensed and safe for Irish punters.

Newest betting sites

b-Bets

  • Generous welcome bonus
  • Good range of payment options
  • Casino packed with slots & games
  • No horse racing
  • Few sportsbook specific promotions
Welcome Offer
100% up to €100
ClaimGo to website
Website: www.b-bets.comFounded: 2014
Owner: Condor Gaming GroupHeadquarters: Malta

Summary

Author: Nick Albert Nick Albert

b-Bets is an online gambling brand owned by Condor Gaming Group, which has been in the iGaming industry since 2012. Licensed by the Revenue Commissioners, b-Bets is a brand new option for Irish players looking to play popular online slots and games from leading casino providers like Pragmatic and Play'n Go and, also, wager on their favourite sports. Even though horse racing isn't a focus for b-Bets right now, members can wager on football, rugby, darts, as well as Gaelic football and hurling, and select bets from an array of markets.

Read full review

Bzeebet

  • Decent bet builder
  • Boosts and free bet offers
  • Bet on politics & entertainment
  • Not great on mobile
  • Can be tricky to navigate
Welcome Offer
100% up to €100
+ 10 Spins on Book of Dead
ClaimGo to website
Website: https://www.bzeebet.com/Founded: 2023
Owner:Headquarters: Malta

Summary

Author: Nick Albert Nick Albert

Fafabet

  • Great existing customer promotions
  • Generous welcome offer
  • Easy to use website
  • Limited live streaming
  • No live chat or phone number
Welcome Offer
Bet up to €100 Get up to €50 Free Bet
+ €20 Casino Bonus
ClaimGo to website
Website: fafabet.comFounded: 2021
Owner: Tachi Tech LimitedHeadquarters: Reading, UK

Summary

Author: Nick Albert Nick Albert

SBK

  • Quality betting app
  • Innovative social features
  • SBK Price+ (best price guarantee)
  • No loyalty program
  • Lack of existing customer promotions in general
Welcome Offer
Bet €10 Get €40 in Free Bets
ClaimGo to website
Website: www.getsbk.comFounded: 2019
Owner: Smarkets (Malta) LimitedHeadquarters: London

Summary

Author: Nick Albert Nick Albert

SBK is the sportsbook app of one of the leading betting exchange operators, Smarkets. The mobile-only brand offers ultra-competitive odds (the same odds you will find on Smarkets) and innovative social features (where you can get and give betting tips) to provide a completely unique betting experience.

Read full review

New Online Bookmakers Ireland

Rank Bonus Turnover Min odds 
1

100% up to €100

Turnover: 16x bonus amount

Lowest odds: 475 (1.80)

ClaimGo to website
2

100% up to €100
+ 10 Spins on Book of Dead

Turnover: 9x bonus amount

Lowest odds: 1/1 (2.00)

ClaimGo to website
3

Bet up to €100 Get up to €50 Free Bet
+ €20 Casino Bonus

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website
4

Bet €10 Get €40 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website
5

Bet €15 Get a €10 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website
6

Bet €15 Get €10

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website
7

0% commission until 2024

Turnover: No requirements

Lowest odds:

ClaimGo to website
8

Bet €10 Get €50 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website
9

Bet €10 Get a €30 Surprise Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website
10

€70 in Free Bets No Deposit Offer

Turnover: No requirements

Lowest odds: 7/10 (1.70)

ClaimGo to website
11

100% up to €100

Turnover: No requirements

Lowest odds: 1/1 (2.00)

ClaimGo to website
12

Deposit Bonus 100% up to €100

Turnover: No requirements

Lowest odds: 1/2 (1.50)

ClaimGo to website

Best New Betting Sites - by category

Best new betting siteRhino Bet
Best new football betting siteLiveScore Bet
Best new bookmaker for free betsNovibet
Best new bookie for eSportsLV Bet

Rhino Bet, LiveScore Bet, Novibet and LV Bet are Ireland's best new online bookies.

Here's why we rate these ones in particular:

Rhino Bet

Rhino Bet

New in Ireland since 2021
  • Straightforward platform
  • Odds boosts & free bets
  • Top-notch casino
  • No GAA betting
  • No live streaming (not even for racing)
Welcome Offer
Bet €25 Get a €10 Free Bet
Claim Go to website
Website: rhino.betFounded: 2021
Owner: Playbook Gaming LtdHeadquarters: London

Summary

Author: Nick Albert Nick Albert

Rhino Bet is of the newest betting brands to launch in Ireland. Its streamlined selection of sports makes for a smooth user experience, while the mix of betting and casino promotions is proving a hit too. The product is missing GAA betting and live streaming but a generous sign-up offer does help to soften the blow. Rhino Bet is more than worth a punt if you're after a no-frills betting site with decent football and racing coverage.

(Review updated: June 2023)

Read full review

Rhino Bet

  • Founded: 2021
  • Launched in Ireland: 2021
  • Owned and operated by: Playbook Gaming Ltd
  • Licensed and regulated by the UK Gambling Commission

One of Rhino Bet’s main USPs is its streamlined selection of sports. Rather than list every single sport (including the ones nobody really bets on such as badminton, handball, volleyball etc.) there are just 18 to pick from, namely the ones Irish punters like to bet on most!

As a result, The Playbook Gaming-owned sportsbook is easier to use and less ‘busy’ than other bookies, which is in keeping with the Rhino Bet vision!

Along with this, you should know there are a healthy number of price boosts and free bets available, especially for the day’s big football matches and race meetings.

And as one might expect of a Playbook product, its casino is a big draw for punters. Traditional table games, slots and ‘Rhino Reels’ are part of an extensive gaming package.

The absence of Gaa betting in the reduced pool of sports is, however, a bit of an own goal in our view.

LiveScore Bet

LiveScore Bet

New in Ireland since 2021
  • Excellent live streaming service
  • Weekly rewards & plenty of free bet offers
  • Quality bet builder
  • Small number of payment methods
Welcome Offer
Bet €10 Get €50 in Free Bets
Claim Go to website
Website: www.livescorebet.comFounded: 2020
Owner: LiveScore GroupHeadquarters: Gibraltar

Summary

Author: Ryan Ryan

LiveScore has been a firm favourite for Irish football fans since 2001 when the company struck a deal for users in Ireland to stream every Champions League match from its score-checking app. Now with LiveScore Bet, Irish customers have all their football needs under one roof. With lots of free bets, superb UX and, of course, many live streams, LiveScore Bet has all the attributes to match the elite bookies.

Read full review

LiveScore Bet

  • Founded: 2020
  • Launched in Ireland: 2021
  • Operated by: LiveScore Group
  • Licensed and regulated by The Revenue Commissioners

This brand will be familiar to many of you who like to follow the latest football scores and results on your phone.

Having built a solid customer base (especially in Ireland where users can stream Champions League games for free 😉) LiveScore has taken the natural step into sports betting with LiveScore Bet.

And it's been a seamless one, to say the least. Like its quick and extensive score-checking service, the sportsbook has an air of star quality about it.

The product is easy to use, highly responsive and is well optimised for the Irish punter with football and horse racing front and centre. And it has all the components of a top online bookmaker in 2023 including a vast live streaming service, a quality bet builder and a raft of promotions.

Novibet

Novibet

New in Ireland since 2021
  • Sizeable welcome offer
  • Free bets daily
  • Excellent football and racing coverage
  • No greyhound betting
Welcome Offer
€70 in Free Bets No Deposit Offer
Claim Go to website
Website: www.novibet.ie/Founded: 2010
Owner: NoviGroup LtdHeadquarters: Malta

Summary

Author: Nick Albert Nick Albert

At Novibet you can expect an abundance of promos, recently developed features and live-streaming events for a wide range of sports. The offering also comes with a mobile app that is smart, stylish and easy to use and, what's more, you can combine your betting with a wealth of online casino games. There's a lot to like about Novibet - read my review to learn more!

Read full review

Novibet

  • Founded: 2010
  • Launched in Ireland: 2021
  • Operated by: Novigroup Limited
  • Licensed and regulated by the Revenue Commissioners

Novibet has been around since 2010 and is well-established in Greece and Italy, as well as Brazil, Mexico and Chile.

Just like in those countries mentioned, Novibet has fast become a favourite in Ireland since launching in 2021.

And it’s clear why. There’s a generous bet 10 get 50 sign-up offer on the table and there are heaps of existing customer promotions to benefit from including free bets and its free-to-play football game, NoviLeague.

Greyhounds is a notable omission from the list of sports you can wager on but we feel Novibet more than makes up for it with excellent coverage of the most popular Irish sports: football (including the LOI), horse racing and GAA.

LV Bet

LV Bet

  • Awesome football coverage
  • Big eSports focus
  • Impressive casino
  • No horse racing
Welcome Offer
100% up to €100
Claim Go to website
Website: lvbet.comFounded: 2015
Owner: Fairload LimitedHeadquarters: Valletta, Malta

Summary

Author: Nick Albert Nick Albert

LV Bet is the sole sportsbook brand owned by Malta based company, Fairview Limited. It provides an in-depth football offering, including a stats focussed bet builder that adds a simplicity to wagering. You can't help but notice the lack of horse racing betting. However, the sportsbook has a great esports focus and there's a casino packed fulled of top slots and table games.

Read full review

LV Bet

  • Founded: 2015
  • Launched in Ireland: 2021
  • Operated by: Fairload Limited
  • Licensed by the Malta Gaming Authority (MGA)

First things first, if you bet on horse racing regularly then LV Bet isn’t for you, for the simple fact it isn’t offered!

Okay, it’s not the best way to introduce a new bookie to an Irish punter, agreed. However, the (lack of) horse racing aside, LV Bet is a bookmaker that does a lot of things very well.

Football is one such area. You get an abundance of markets and an intuitive bet builder plus ‘SuperDuper’ odds boosts for the day’s biggest fixtures.

As is becoming standard for new bookmakers in 2023, eSports is a big part of LV Bet’s offering. There’s a range of markets for CS:GO, League of Legends, Dota 2 and live feeds of the most popular games via Twitch.

LV Bet is also renowned for its casino which is mighty impressive; the selection of slots is huge and new games from top casino providers are added frequently.

Why are new betting sites important?

New bookies help to raise the bar and keep the big boys on their toes.

They give punters a wider selection of bookies to choose from but new bookies bring fresh ideas to the table and challenge the established bookies to be better.

Whether it be through improved new customer offers, new betting features or a twist to an existing offer or feature, new betting sites enhance the overall quality of the market.

Why choose a new online bookmaker?

In many ways, joining a new betting site is a no lose. You get to try a new bookie and see if what they offer is any different from the other online bookmakers you use.

If you like what you see, happy days - you have another option to add to your list of go-to bookies. And if you don’t like it, you move on.

We’re sure you don’t need any convincing to join a new betting site. But if you’re on the fence about whether to take a leap and try something new, then maybe the following points will help.

(Another) New customer offer

Ultimately, a new bookmaker gives you another betting welcome offer to claim.

Given the competitive nature of the Irish betting market and the need to stand out from the more established bookies, betting sign-up offers in Ireland can offer good value. Free bet offers like bet 10 get 50 are not uncommon and some other offers will have friendlier wagering terms on qualifying bets (like low minimum odds and more flexibility on what you can bet on).

New, innovative features/markets

New betting companies come to market with a fresh pair of eyes. This can sometimes mean never-seen-before features and markets and existing features improved.

Sky Bet for example is, as far as we know, the first bookie offering bets on goalkeeper saves, while at LV Bet you can wager on VAR (also a first).

We also feel LiveScore Bet has taken the bet builder one step further with its Quick Bets feature.

Kwiff has been responsible for arguably the most innovative move of late. Instead of crediting its users with bog standard free bets, customers can get Surprise Bets and Supercharged Cash Outs generated by Kwiff’s algorithm. The free bet could be on any particular sport or a specific bet type, it's completely out of your hands. Meanwhile, odds can be ‘Kwiffed’ (i.e. significantly boosted at random times).

More banking methods

A new betting site may, at times, be found wanting in certain areas. But that’s not usually the case with payment options.

To appeal to as many potential new customers as possible, new bookies tend to offer a range of banking methods including popular E-wallets like Skrill and Neteller along with traditional methods like debit cards and PayPal.

And if you’re really lucky, you will find a new bookie that offers some of the more widely used options in 2023 such as Apple Pay and Google Pay.

Chance to try something new

It’s an obvious one! But if you’ve already tried every betting site in Ireland, or, you're fed up with your usual bookie, then it may be refreshing to switch to a new bookmaker.

What’s more, there’s no limit to the number of betting accounts you can have so you can just as easily go and find another new bookie if you want to.

The drawbacks of new betting sites

It’s good to bear in mind that for all the good things you get with new betting sites, they can have their disadvantages too.

  • Low-value welcome offers with unrealistic wagering requirements

Yep, we’ve seen a few of these in our time. Offers that are generally unclear and for good reason - they’re low value and unrealistic.

What we mean by this is the number of hurdles you need to overcome in order to claim and use your bonus. Some new bookie offers can come with a high minimum deposit that requires you to spend a sizeable amount.

Others may have a high turnover requirement meaning you have to wager your bonus a set number of times before it can be used.

  • Lack of betting features (like live streaming)

It is rare for a new sportsbook to come with all the bells and whistles you’d expect of an online bookie in 2023.

Sometimes, companies new to the industry may opt for a considered approach before going all-in and spending huge sums on improving their product.

FAQs on New Betting Sites

What are the best new betting sites in Ireland?

Best new betting sites in Ireland for 2024

  1. Rhino Bet
  2. LiveScore Bet
  3. Novibet
  4. SBK
  5. LV Bet
  6. Kwiff
  7. BetTarget
  8. Bzeebet
  9. Fafabet
  10. Mr Mega

Can new betting sites be trusted?

You can trust an online bookmaker if it is licensed by the Revenue of Commissioners in Ireland as per Irish online sports betting regulations.

How do I know if a new betting site is legit?

  1. Scroll down to the footer and skim the smaller text

  2. Here it will state who the bookie is licensed by

  3. Look for one of the following respected gambling authorities: The Revenue of Commissioners, The UK Gambling Commission, the Malta Gaming Authority, or The Gibraltar Betting and Gaming Association

  4. If the bookie is licensed by one of these renowned gambling bodies, you can rest assured that the bookie is legit and safe to use in Ireland.

Which new betting sites should I avoid?

If a bookie isn’t licensed by the Revenue of Commissioners it isn’t legally able to offer its services to Irish players.