New Betting Sites Ireland

So far, 2025 has been extremely quiet in terms of new launches. The new gambling regulations - likely to be introduced at some stage this year - probably have some bearing on the lack of fresh names in the Irish market.

So, currently, the newest bookmakers in Ireland are Swifty Sports (live since November 2024) and PricedUp.Bet, which has been accepting Irish players since August 2024.

In this section, we're pointing you in the direction of betting sites that aren't necessarily new but, for one reason or another, may have passed you by.

• Founded: 2018
• Launched in Ireland: 2000
• Operated by: Dribble Media Limited
• Licensed and regulated by the Revenue Commissioners (Licence No. 1019666)

Midnite’s approach to the UK gambling market has been measured since going live to the UK masses in 2018 and, latterly, in Ireland. So, if you haven’t heard of the name before, you are forgiven!

Owned and operated by Dribble Media, Midnite is an independent bookie with an esports first focus. The site has done a terrific job of capturing what was a fairly untapped market at the time to become one of the leading esports bookies today.

It's not just about eSports, though. Midnite’s fresh, easy-to-use sportsbook is an excellent pick for betting on Ireland’s most popular sports, such as horse racing, football and rugby.

In addition to competitive odds, members can also look forward to fast withdrawals and daily boosts and promotions. Those playing with Midnite for the first time can claim free bets and free spins to the value of €25.

• Founded: 2010
• Launched in Ireland: 2021
• Operated by: Novigroup Limited
• Licensed and regulated by the Revenue Commissioners (Licence No. 1020856)

Novibet has been around since 2010 and is well-established in Greece and Italy, as well as Brazil, Mexico and Chile. Just like in those countries mentioned, Novibet has fast become a favourite in Ireland since launching in 2021.

And it’s clear why. There’s a generous bet 10 get 70 sign-up offer on the table and there are heaps of existing customer promotions to benefit from including free bets and its free-to-play football game, NoviLeague.

Greyhounds is a notable omission from the list of sports you can wager on but we feel Novibet more than makes up for it with excellent coverage of the most popular Irish sports: football (including the LOI), horse racing and GAA.

• Founded: 2015
• Launched in Ireland: 2021
• Operated by: Fairload Limited
• Licensed by the Revenue Commissioners (Licence No. 1016541)

LV Bet is not included on our list of Ireland's top horse racing betting sites because it isn’t offered! Okay, it’s not the best way to introduce a new bookie to an Irish punter but, the (lack of) horse racing aside, LV Bet does many things very well.

Football is one such area. You get abundant markets, an intuitive bet builder plus ‘SuperDuper’ odds boosts for the day’s big fixtures.

As is becoming standard these days, eSports is a big part of LV Bet’s offering. There’s a range of markets for CS:GO, League of Legends, Dota 2 and live feeds of the most popular games via Twitch.

LV Bet is also renowned for its mighty impressive casino; the selection of slots is huge and new games from top casino providers are added frequently.

In many ways, joining a new betting site is a no lose situation. You get to try a new bookie and see if what they offer is any different from the other online bookmakers you use.

If you like what you see, happy days - you have another option to add to your list of go-to bookies. And if you don’t like it, you move on.

We’re sure you don’t need any convincing to join a new betting site. But if you’re on the fence about trying something new, these points may help:

(Another) New customer offer

Ultimately, a new bookmaker gives you another betting welcome offer to claim.

Given the competitive nature of the Irish betting market and the need to stand out from the more established bookies, betting sign-up offers in Ireland can offer good value. Free bet offers like bet 10 get 50 are not uncommon and some other offers will have friendlier wagering terms on qualifying bets (like low minimum odds and more flexibility on what you can bet on).

New, innovative features/markets

New betting companies come to market with a fresh pair of eyes. This can sometimes mean never-seen-before features and markets and existing features improved.

Sky Bet for example is the first bookie offering bets on goalkeeper saves, while at LV Bet you can wager on VAR (also a first). We also feel LiveScore Bet has taken the bet builder one step further with its Quick Bets feature.

Kwiff has been responsible for arguably the most innovative move of late. Instead of crediting its users with bog standard free bets, customers can get Surprise Bets and Supercharged Cash Outs generated by Kwiff’s algorithm. The free bet could be on any particular sport or a specific bet type, it's completely out of your hands. Meanwhile, odds can be ‘Kwiffed’ (i.e. significantly boosted at random times).

More banking methods

A new betting site may, at times, be found wanting in certain areas. But that’s not usually the case with payment options.

To appeal to as many potential new customers as possible, new bookies tend to offer a range of banking methods including popular E-wallets like Skrill and Neteller along with traditional methods like debit cards and PayPal.

And if you’re really lucky, you will find a new bookie that offers some of the more widely used options such as Apple Pay and Google Pay.

The chance to try something new

It’s an obvious one! But if you’ve already tried every betting site in Ireland, or, you're fed up with your usual bookie, then it may be refreshing to switch to a new bookmaker.

What’s more, there’s no limit to the number of betting accounts you can have so you can just as easily go and find another new bookie if you want to.