William Hill

With William Hill, we're talking about one of the most recognisable and respected names in sports betting.

Some bookmakers can only dream of having the same stature and longevity than William Hill, with its founding in 1934 bettered only by that of Ladbrokes (1886).

Punters trust William Hill and still regard it as a top bookie despite the launch of countless new betting companies

A strong point of its product is the number of top betting offers. Punters can take advantage of numerous daily specials and enhanced odds offers, as well as football and horse racing promotions like Acca Freedom and Pick Your Places.

Another big reason why punters choose to bet at William Hill is its large catalog of events that can be live streamed. Customers can log in and watch football, tennis, cricket plus every horse race in the UK and Ireland on William Hill Betting TV.

Customers who prefer not to use William Hill are more than likely drawn by online betting sites that are easier on the eye, so to speak. William Hill is an old-school bookie, in more ways than one you could argue and its no-frills approach and plain design aren’t for everyone.

However, overall, punters speak highly of William Hill. It has all the key features of a top betting site and has proved itself as one over a considerable length of time, which speaks volumes.

With experience comes wisdom and William Hill has both in abundance, starting with its straightforward and generous new customer offer.

A big thing to note here is your free bets are credited as 4 x €10 bets, which gives you great flexibility.

To get €40 in free bets, you need to join William Hill, deposit €10, and place a qualifying bet. It's that simple.

Take these steps to claim the William Hill Sign Up Offer:

1. Click the Claim button above
2. Create your account using promo code BB40
3. Deposit €10 & place a qualifying bet at odds of 1/2 or greater on any sport
4. Get 4 x €10 free bets once qualifying bet is settled

First things first, there is a page with every William Hill promo listed - just click the promotions tab in the main menu or in the sidebar (on the left hand side).

On it, I found the day’s featured promos, most of which were for football and horse racing. The interesting ones were:

Acca Freedom: Boost the odds or insure your acca against one bad result

Pick Your Places: Choose more places on all UK and Irish race

Lengthen Your Odds: Pick the distance your horse will win by

Free or 4: Free-to-play game in which you predict six games that will have 3 or 4 goals

Scratch of the Day: Get free bets and boosts via WH’s virtual scratchcard game.

Odds boosts and daily enhanced specials are common at William Hill. Overall, punters have a nice balance of promotions to pick from.

I found 30+ sports to bet on. On the list are the popular ones (football, racing, tennis, etc.). Also available are sports I don’t tend to have much interest in (unless it's the Olympics): Lacrosse, Handball, Netball, and Volleyball to pick out a few.

Want to wager on non-sports events? You can do that too with odds available for reality TV shows, music and film awards, and politics.

William Hill has live streaming, cash out, and a bet builder. Like you, what I wanted to know most of all was whether I could watch live events on the site or app. And if so, which sports and competitions?

At William Hill, you can watch a wide selection of sports including football, horse racing, tennis, cricket, snooker and darts.

Some of the featured events include football matches in the FA Cup, Bundesliga, Eredivisie and Copa Del Rey, tennis matches from ATP events and every UK and Irish horse race

Banking methods or the lack thereof can be an obstacle for potential new customers. William Hill has been around long enough to know the importance of having a selection of popular payment options for punters to pick from and thus that it is exactly what you can expect.

Deposit Methods

For making deposits to your account, William Hill accepts Debit card, PayPal, Skrill, Neteller, ecoPayz and paysafecard.

Minimum & maximum deposits

• Debit card: €5/€99,000
• PayPal: €10/€5,500
• Skrill:€10/€80,000
• Neteller: €10/€25,000
• ecoPayz: €10/€8,400
• Paysafecard: €10/€200

Withdrawal Methods

For withdrawing funds, you can use a debit card, PayPal, Neteller, Skrill and ecoPayz.

A good old-fashioned bank transfer is also possible, though you generally need to wait longer for the withdrawal to be processed.

Minimum & maximum withdrawals (& timescale)

• Debit card - €10/€5,500 30 mins (4 hours)

• PayPal: €10/€5,500 (instant)
• Skrill: €5/€80,000 (instant)
• Neteller: €5/€25,000 (instant)
• ecoPayz: €5/€25,000 (instant)

• Bank transfer: €25/€100,000 (3-5 working days)

William Hill can be best described as no-frills. There’s no fluff or unnecessary images, just a focus on listing the odds for the most popular sports events. The use of white throughout the site ensures text is clear and easy to read too.

In terms of navigation, the layout and presentation make it easy to find the event you want to bet on. And even if you can’t, you can search by typing the sport, competition, or even the team or player in the search box located at the top of the left menu.

One of the reasons William Hill holds a good reputation to this day is the high level of customer support it provides.

Users have support available every hour of the day via live chat, email and phone.

William Hill also has a detailed FAQ section, which can provide quick answers to questions and save you a lot of time.

Why you may choose Bet365 over William Hill

• More payment options such as Apple Pay and Google Pay
• More low-deposit payment options
• Better interface

William Hill's selection of payment options isn't as good as what Bet365 has.

Bet365 offers popular payment methods Apple Pay and Google Pay but William Hill doesn’t. Bet365 also has more payment options that allow customers to make deposits as low as €5 (For William Hill, you can only deposit €5 when you use a debit card).

As good as the UX and style of William Hill make it easy to use, Bet365 is in a league of its own in this regard. In my view, there isn’t a bookie that offers a more seamless betting experience than Bet365.

Read our Bet365 review.

Why you may choose Ladbrokes over William Hill

• Welcome offer comes with a smaller minimum deposit
• More user friendly layout
• Best Odds Guaranteed (BOG) from 8am on race day

Although both sign up offers from Ladbrokes and William Hill give you four times the money back in free bets, Ladbrokes offer a lower minimum deposit, which I know is an appealing factor for some customers.

As well as this, Ladbrokes, in general, is the more user friendly bookie out of the two. On the William Hill homepage, you will find a great long list of events to bet on for you to scroll through. Ladbrokes breaks up featured events in a more user friendly manner. Ladbrokes is less cluttered and nowhere as intimidating as William Hill for a beginner for instance.

Meanwhile Ladbrokes’ Best Odds Guaranteed offer which allows punters to lock in an early Starting Price (SP) and get paid out at the biggest price regardless if it drops, starts from 8am on race day. William Hill’s version of the same promo starts at 10am, which gives you less opportunity to get the best odds.

Read more on Ladbrokes.