Football Betting Sites

• More live streams than any football bookmaker
• Biggest variety of markets
• Original football promos & free football games

The Stoke-based company has long been the benchmark for football betting, nailing every aspect of its offering and standing above the competition for its exceptional live streaming service, unrivalled market selection and seamless user experience, all of which come to the fore when betting on football.

For instance, everybody knows Bet365 has the most matches available to live stream: whether you’re betting on matches in popular leagues like the Championship, La Liga and Serie A, or games in more niche competitions like the Taiwan Premier League and Kazakhstan second division, you can count on Bet365 to have a play icon beside it.

Depth also applies to Bet365’s huge selection of markets. Be it popular competitions we bet on each week or obscure national divisions around the world, Bet365 offers thousands of pre-match and in-play markets for (pretty much) every league possible (I’ve yet to find a league it doesn’t offer markets for, but I’m happy to be proved wrong).

Bet365’s top dog status also comes from the British bookie consistently leading the way in modernising the online football betting market and perfecting new concepts like Sub On Play On and 2 Goals Ahead, two promotions almost every online betting site in Ireland now offers.

For the 2026/27 season, bettors can take advantage of Bet365’s ongoing partnership with the UEFA Champions League by taking part in the free-to-play Champions League Tournament Challenge game, with UCL ticket giveaway competitions also running through the tournament.

• Fantastic all-round offering for Irish football bettors
• Release new football promotions & games frequently
• Excellent for betting on Irish club & national matches

BOYLE’s football offering improves season on season, to the point where it is pushing Bet365 for the top spot. Strong praise indeed, but it stands to reason considering the frequency of promotions, unique features and all-round package BOYLE Sports offers football punters.

The Dundalk-based bookmaker is one of the most prolific at launching new promotions and games to keep punters engaged, as it has proved so far in 2026. Its latest addition, Matchday Challenge, sees users win points by correctly selecting the outcome of certain bet builder markets, with a €200,000 prize pool available for those who score the most points and climb to the top of the leaderboard.

Squad Builder is also new. This game is based on whether the players you pick in your squad can collectively achieve certain statistics, e.g. goals, shots, assists. If your players achieve the stats you set, you win your bet!

Not everything has to be new, of course, as BOYLEs has proved with a revamp of its ‘Ultimate Acca’ offering and a huge upgrade of its Stats Centre, which is well worth checking out if you’re a numbers nerd, like me!

The improvements and new features/promotions have enhanced an already impressive football package, which already boasted weekly and bet builder boosts, Sub Swap, and Early Payout.

If this wasn’t enough, BOYLE Sports is without question the best bookmaker for League of Ireland coverage and Republic of Ireland internationals. The bookmaker has more markets, odds boosts, and specials for games in Ireland’s top division, and extends that to matches featuring the Boys in Green too.

• Always finding new ways to engage football bettors
• Frequent new feature/promotion rollouts
• Amazing selection of markets and live streams

Sky Bet’s ever-improving online sportsbook is one of the most fun to check in and review, because there’s always something new to try for betting on football.

For instance, over the past year alone, we’ve seen the launch of various new features and games, including Squad Bet, Super Swipes and most recently, Ghost Leg, a promotion where users still win a bet builder even if one selection loses. Before that, Acca Freeze was rolled out - how did we cope without such an invention previously!

What's most impressive is Sky Bet has never been a site lacking in features or promotions. From Super Sub and Super 6 to Sky Bet Prize Drop and Soccer Saturday odds boosts, Sky Bet’s football offering is stacked and keeps getting better!

Constant innovation combined with a product that already offers all the markets and live streams you can ask for ensures Sky Bet will remain one of the go-to football bookies for years to come!

• Stream games from many leagues
• Free football bets
• LiveScore Bet Squads free-to-play game

LiveScore used to be just about checking the scores. Then came the chance for users in Ireland to stream Champions League games and matches from top European leagues including La Liga, the Bundesliga and Serie A.

Now the company has completed the set - and given football punters no need to go anywhere else - with its own betting service, LiveScore Bet.

The sportsbook, which only launched in 2020, is fast becoming one of the most popular football bookies for punters in Ireland. On this evidence, the company looks as if it has the attributes to keep up with the best around.

As you may have guessed, the live-streaming possibilities are a standout feature of the sportsbook. LiveScore Bet also has a great pool of promotions to benefit from, including free bets, weekly rewards club and the free-to-play game, LiveScore Bet squads.

Finding bets is also fast and easy thanks to its Bet Builder Quick Bets feature and the numerous specials on offer.

• Most free-to-play football games
• Excellent market depth
• Synonymous with football betting

Ladbrokes is among the leading bookies for football, without any fancy promotions or gimmicks, choosing to focus instead on the basics - football is a simple game after all.

There is tremendous variety: customers betting on the Premier League and other top fixtures can pick from up to 200 markets or tweet #GetAPrice to @Ladbrokes with your bet.

With a large live streaming schedule featuring games from La Liga, the Bundesliga and Serie A, Ladbrokes also meet the needs of those wanting to stream games live.

Ladbrokes is, along with BOYLE Sports, offering a terrific football acca package that can see you boost the odds, insure your bet and claim a free bet back if one team lets you down.

But the best part of Ladbrokes’ football offering is the number of free games existing customers can play. Among them are Ladbrokes 5-A-Side, 1-2-Free and the newest addition to the line-up, Half Time Quiz.

• Huge choice of player stat bets within bet builder
• Top footie promos and free predictor game
• Wide-ranging selection of football markets overall

Despite new betting companies popping up right, left and centre, Coral is still regarded as one of the best places to bet on football online in 2023.

One of the key reasons behind this is the bet builder. At Coral, you can create your own personalised bet based on the finer points of a player's game like shots, passes and tackles.

And if you’re thinking, well yes, Bet365 do this as well, you’re right but not to the extent Coral does. Bet365 offer a maximum of three players for total tackles and passes, Coral has odds for every player.

As with its site, Ladbrokes, Coral is also renowned for its free-to-play games. Coral's Football Super Series sees customers predict match stats of Coral’s four featured games to potentially win cash or free bets.

There’s also Coral’s Football Bet Bundle promotion, which gives punters the chance to buy football bet tokens for double the value or more that can be used to wager on Premier League games.

• Good value, frequent bet boosts
• Terrific weekly free bet club
• User-friendly football bet builder

Just like Ireland’s record goalscorer and Betway brand ambassador Robbie Keane, this football bookie is known for delivering the goods consistently.

Irish punters get an easy-to-use football bet builder, well-thought-out promotions and live streaming for the top European leagues. But that’s not all of course.

With Betway’s Free Bet Club, you can earn up to €15 in free bets each week around big tournaments and you are always guaranteed competitive prices for the day’s fixtures thanks to Betway Boosts.

Meanwhile, 4 to Score, Betway’s free-to-play football game, gives customers the chance to win €50,000 for correctly predicting the first four teams to score in the 3pm kick-offs in the Premier League, Championship, League One and League Two.

On this display, Betway is fully deserving of its place among the elite football bookmakers in Ireland.

• Superb selection of markets
• Popular free-to-play predictor game
• Highly optimal website

BetVictor offers a sleek, user-focused sportsbook and vast betting selection geared towards football.

The variety and volume of bets to pick from are as good as any football bookie. Customers can select from popular markets like goals, results, over/unders and player markets, in addition to niche markets like method of goal, goal/assist doubles and player stat bets.

The pre-picked bet builder bets make it easy to place bets if you’re short of time, and price boosts are frequent and offer 'triffic' value, as brand ambassador Harry Redknapp would attest!

What’s more, BetVictor’s free-to-play football predictor game, Pick 6, offers punters the chance to win €1000 for correctly predicting the outcome of six Premier League games.

• League of Ireland features prominently
• Lots of free bets & football promotions
• Asian handicap, corners, and cards betting lines

It’s safe to say that Novibet is winning the hearts of many Irish football punters. And with frequent and generous promotions, its excellent coverage of Irish football and an impressive choice of markets, it is easy to see why.

Customers can claim free bets when betting on big games and benefit from odds boosts daily.

The Irish football focus is arguably the most comprehensive of any bookie, with a huge pool of bet types, specials and combo bets available when wagering on League of Ireland games.

Novibet’s free-to-play football predictor game, NoviLeague, also offers the chance to win cash prizes and free bets.