Midnite Go Snooker Loopy

As reported in our recent UK bookmaker round-up, Midnite is ramping up its marketing efforts in the UK as it goes about shaking up the gambling landscape.

First came the company’s first-ever TV ad featuring its exciting online casino.

And the London-based gambling firm has followed that up by landing its first major sponsorship deal, becoming the official betting and casino partner of the World Snooker Championship.

Midnite official sports betting and casino partner of World Snooker Championship

Snooker’s biggest and most prestigious event begins on April 19th and runs for seventeen days.

The final, which always falls on the early Spring Bank Holiday Monday (this year on May 5th), draws a significant UK TV audience year-on-year with the Midnite branding set to be present throughout the 2025 tournament.

Last year's final was won by Kyren Wilson who overcame Jak Jones to capture the first World Championship title of his career.

Nick Albert

Betting Site Expert

The rise and rise of Midnite in the UK

Not all betting sites that launch in the UK last the course. Even a promising start can lead to a brand eventually shutting its doors, as was the case recently with Rhino Bet and many others that have gone the same way over the years.

To stand out and survive in one of the most competitive sports betting markets requires not only a clear vision but something different to what’s already available.

Midnite has done just that, emerging as one of the top esports betting sites and most exciting online casino destinations since its launch in 2018.

But they’ve done more than just survive, and, after some time spent developing and fine-tuning its product, Midnite is ready to take on the industry's biggest players.

The brand’s recent marketing push heralds the start of a new era for the company who continue to impress players and experts alike.

Here's what our betting site experts thought of Midnite's sportsbook.

Midnite Go Snooker Loopy

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