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UK-based betting sites
Punters who want to bet British should pick brands that have UK headquarters and UK offices. It’s even better if the company that holds the Gambling Commission (GC) licence to operate is UK-based. We analysed the best betting sites for UK punters to find out which brands fit the bill.
Betting sites with UK HQ, UK offices & UK GC licence address
- Grosvenor Sports
- Kwiff
- The Pools
- Spreadex
- Fitzdares
- BetGoodwin
Grosvenor Sports
Bet £10 Get Double the Odds
Any sport. Any bet. Any odds.
Grosvenor is a recognisable brand to many Brits - there are over 50 bricks-and-mortar Grosvenor casinos across Great Britain.
It’s also got a sharp-looking betting site for online punters with plenty of promos on key football and horse racing events.
The Grosvenor Sports brand is owned by Maidenhead-based gambling company The Rank Group, which also owns the Mecca Bingo brand.
Kwiff
Bet £10 Get a £30 Surprise Bet
Kwiff used to have some pretty weird adverts on telly. Thankfully the Kwiff online sportsbook product is more superb than strange.
Our favourite thing about Kwiff is its signature enormous odds boosts: Any of your bet have a chance of being ‘Kwiffed’ (i.e., to have their odds massively boosted) and you never quite know when it will happen.
Kwiff is based in London and is run by a wholly-owned subsidiary of UK-headquartered company Eaton Gate Gaming Limited.
The Pools
Bet £10 get £20 in free bets
The football pools are a British sports betting institution. The classic parimutuel format was first offered to British punters in 1932 and is still going strong today.
In addition to this product, The Pools launched a smart new online sportsbook which has fast become a firm favourite of ours thanks to regular price boosts and the availability of free-to-play games.
Football Pools Limited is still based in Liverpool, as it has been for the last 90 years.
Spreadex
Bet £10 Get £40 in Free Bets
Spreadex is certainly the city trader’s online sport betting site of choice - it’s unique in the market for enabling punters to place spread bets on sports events.
Alongside its spread betting product, Spreadex has a high quality sports book with a not-too-shabby sign up bonus.
Spreadex has a big office in St Albans, just north of London.
Fitzdares
Welcome offer no longer active
Click 'Claim' to check latest live offers
Fitzdares is a relatively new kid on the online betting block. Up until very recently, Fitzdares was an exclusive Mayfair venue catering for high rollers.
This venue is still going strong, but Fitzdares has also now made forays into the online betting space with a newly launched sportsbook.
An official betting partner of Fulham FC, Fitzdares is very much London-based.
BetGoodwin
50% back as a free bet up to £25
Goodwin Racing started as a retail unit around 25 years ago and made its name with a telephone betting service.
It has also now jumped into the online sports betting arena, having launched a brand new FSB-powered sportsbook in 2022.
BetGoodwin’s base of operations is in Uckfield, East Sussex.
Reckon some brands are missing from the list above?
Plenty of top UK online betting sites hold licences to operate remote gambling services in the UK via companies based outside the UK.
That includes huge online brands like bet365 as well as companies with high street betting shops like Ladbrokes, Coral, Betfred and Paddy Power.
Sometimes that’s because the brand is part of a larger global group, and sometimes it’s done for tax efficiency purposes.
Lots of these bookies still have a significant number of UK employees either at regional British offices or at UK headquarters:
List of the best UK betting sites with UK offices
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Bet £10 Get £30 in Free Bets
Full T&Cs Apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. BeGambleAware.org
Bet £10 Get a £30 Surprise Bet
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly
Bet £10 Get £30 in Free Bets
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.
Bet £10 Get £20 in Free Bets
New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org
Get a £10 Free Bet
New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply
Bet £10 Get £40 in bonuses
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Bet £10 Get £20 in Free Bets
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+
Bet £10 Get £40 in Free Bets
Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.
Bet £5 Get £20 in Free Bets
18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.
Bet £10 Get Double the Odds
Any sport. Any bet. Any odds.New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org
£40 Money Back
+ £10 casino bonus18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.
Bet £10 Get £30 in Free Bets
New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. 18+. BeGambleAware.org. Full T&Cs apply.
50% back as a free bet up to £25
Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.
Win up to £100 extra winnings
with your profit boost!Full T&Cs apply. New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org LeoSafePlay.com Play responsibly!
Bet £10 get £20 in free bets
Deposit and place a £10 cash bet on a double or a treble or accumulated odds of 2/1 or greater and get a £20 sports bonus (no wagering requirements) to use on Accas. Applies to first cash bet only. Bonus credited to use on multiples (min. 4 selections, min odds per selection 1.5)
Money back as cash up to £20
If your first bet losesMax £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.
Bet £5 Get £20 in Free Bets
New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
£20 Backup Bet
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
Welcome offer no longer active
Click 'Claim' to check latest live offersNew customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get 50% back on first day losses as a free bet up to £50 plus 10 free spins on Reel King, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly.
200% up to £200
Wager the bonus amount 5x within 7 days on Sports to release your Bonus. Bonus equal to 200% of qualifying deposit - up to £200. Bonus credited in real money without wagering requirements.
Bet £10 Get £30 in Free Bets
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.
Benefits of using a UK-based online bookie
We think the biggest advantages of using a UK-based betting site are the potential to receive better customer service and overall accountability.
💬 Customer service
Having a UK base for the customer service team makes it easier for betting sites to provide high quality support to punters.
There’s more likely to be staff available during regular hours to respond to email and live chat queries, as well as answer the phone.
✅ Accountability
The more visible a betting brand is in the UK, the easier it is to hold it accountable should it fall foul of its obligations to punters.
Having UK customer support is one part of this (as explained in the point above), but UK physical locations and licenced addresses makes it easier for the Gambling Commission to follow up should the bookie make any serious slip ups.
Where are most UK bookmakers based?
Based on our analysis of top UK betting sites, Malta is the most popular base of operations for brands that aren’t based in the UK.
The Mediterranean island is an international iGaming hub: Its annual iGaming Job Fair is the world’s biggest careers exhibition.
The British Overseas Territory of Gibraltar is another location favoured by many of Britain's biggest online betting brands, while several major gaming groups have headquarters in Cyprus.
UK-based betting sites - conclusion
Ryan
