Bookies Offers
Betting India
Wettbonus Österreich
Wettbonus Deutschland
Siti Scommesse
Odds Bonusar
Odds Bonuser
Odds Bonusser
UK-based betting sites
Punters who want to bet British should pick brands that have UK headquarters and UK offices. It’s even better if the company that holds the Gambling Commission (GC) licence to operate is UK-based. We analysed the best betting sites for UK punters to find out which brands fit the bill.
Betting sites with UK HQ, UK offices & UK GC licence address
- Grosvenor Sports
- Kwiff
- The Pools
- Spreadex
- BetGoodwin
Grosvenor Sports
Any sport. Any bet. Any odds.
Grosvenor is a recognisable brand to many Brits - there are over 50 bricks-and-mortar Grosvenor casinos across Great Britain.
It’s also got a sharp-looking betting site for online punters with plenty of promos on key football and horse racing events.
The Grosvenor Sports brand is owned by Maidenhead-based gambling company The Rank Group, which also owns the Mecca Bingo brand.
Kwiff
Kwiff used to have some pretty weird adverts on telly. Thankfully the Kwiff online sportsbook product is more superb than strange.
Our favourite thing about Kwiff is its signature enormous odds boosts: Any of your bet have a chance of being ‘Kwiffed’ (i.e., to have their odds massively boosted) and you never quite know when it will happen.
Kwiff is based in London and is run by a wholly-owned subsidiary of UK-headquartered company Eaton Gate Gaming Limited.
The Pools
The football pools are a British sports betting institution. The classic parimutuel format was first offered to British punters in 1932 and is still going strong today.
In addition to this product, The Pools launched a smart new online sportsbook which has fast become a firm favourite of ours thanks to regular price boosts and the availability of free-to-play games.
Football Pools Limited is still based in Liverpool, as it has been for the last 90 years.
Spreadex
Spreadex is certainly the city trader’s online sport betting site of choice - it’s unique in the market for enabling punters to place spread bets on sports events.
Alongside its spread betting product, Spreadex has a high quality sports book with a not-too-shabby sign up bonus.
Spreadex has a big office in St Albans, just north of London.
BetGoodwin
Goodwin Racing started as a retail unit around 25 years ago and made its name with a telephone betting service.
It has also now jumped into the online sports betting arena, having launched a brand new FSB-powered sportsbook in 2022.
BetGoodwin’s base of operations is in Uckfield, East Sussex.
Reckon some brands are missing from the list above?
Plenty of top UK online betting sites hold licences to operate remote gambling services in the UK via companies based outside the UK.
That includes huge online brands like bet365 as well as companies with high street betting shops like Ladbrokes, Coral, Betfred and Paddy Power.
Sometimes that’s because the brand is part of a larger global group, and sometimes it’s done for tax efficiency purposes.
Lots of these bookies still have a significant number of UK employees either at regional British offices or at UK headquarters:
| Company | Bonus | Action | |||
|---|---|---|---|---|---|
#1 |
Bet £10 Get £50 in Bonuses |
New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. | |||
#2 |
Bet £10 Get £30 in Free Bets |
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply. | |||
#3 |
£30 Matched Free Bet + 100 Free Spins |
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply. | |||
#4 |
Bet £10 Get £30 in Free Bets |
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. | |||
#5 |
Bet £10 Get £20 in Free Bets |
New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org | |||
#6 |
Bet £5 Get £20 in Free Bets |
18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply. | |||
#7 |
£40 Money Back + £10 casino bonus |
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. | |||
#8 |
Bet £50 Get £25 in Free Bets + 10 Free Spins |
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org. | |||
#9 |
Bet £10 Get a £30 Surprise Bet |
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly | |||
#10 |
Bet £10 Get £20 in Free Bets |
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ | |||
#11 |
£50+ Free Bets every week |
18+, UK only. Min odds and selections apply per offer. Cashed out bets and bets on non-runners do not qualify. Free bets are credited at bet settlement and will expire 7 days after being credited. Full terms apply per offer. | |||
#12 |
Bet £10 Get Double the Odds Any sport. Any bet. Any odds. |
New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org | |||
#13 |
Bet £10 Get £30 in Free Bets |
Full T&Cs Apply. Full T&Cs Apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 2 x £10 Horse Racing and 1 x £10 Free Bet Builder. 7 day expiry. Stake not returned. T&Cs Apply. BeGambleAware.org | |||
#14 |
Bet £10 Get £40 in Free Bets |
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org. | |||
#15 |
50% back as a free bet up to £25 |
Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply. | |||
#16 |
Bet £10 Get £40 in Free Bets |
Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit. | |||
Benefits of using a UK-based online bookie
We think the biggest advantages of using a UK-based betting site are the potential to receive better customer service and overall accountability.
- 💬 Customer service
Having a UK base for the customer service team makes it easier for betting sites to provide high quality support to punters.
There’s more likely to be staff available during regular hours to respond to email and live chat queries, as well as answer the phone.
- ✅ Accountability
The more visible a betting brand is in the UK, the easier it is to hold it accountable should it fall foul of its obligations to punters.
Having UK customer support is one part of this (as explained in the point above), but UK physical locations and licenced addresses makes it easier for the Gambling Commission to follow up should the bookie make any serious slip ups.
Where are most UK bookmakers based?
Based on our analysis of top UK betting sites, Malta is the most popular base of operations for brands that aren’t based in the UK.
The Mediterranean island is an international iGaming hub: Its annual iGaming Job Fair is the world’s biggest careers exhibition.
The British Overseas Territory of Gibraltar is another location favoured by many of Britain's biggest online betting brands, while several major gaming groups have headquarters in Cyprus.
UK-based betting sites - conclusion
Ryan
My Betting Sites Australia
Betting Sites Canada
Betting Sites Kenya
Betting Sites India
Betting Sites Nigeria
Betting Sites New Zealand
Betting Sites South Africa
Betting Sites Ghana
Betting Sites Ireland
Betting Sites US