UK-based betting sites
Punters who want to bet British should pick brands that have UK headquarters and UK offices. It’s even better if the company that holds the Gambling Commission (GC) licence to operate is UK-based. We analysed the best betting sites for UK punters to find out which brands fit the bill.
Betting sites with UK HQ, UK offices & UK GC licence address
- Grosvenor Sports
- Kwiff
- The Pools
- Spreadex
- Fitzdares
- BetGoodwin

Grosvenor Sports
Bet £10 Get Double the Odds
Any sport. Any bet. Any odds.
Grosvenor is a recognisable brand to many Brits - there are over 50 bricks-and-mortar Grosvenor casinos across Great Britain.
It’s also got a sharp-looking betting site for online punters with plenty of promos on key football and horse racing events.
The Grosvenor Sports brand is owned by Maidenhead-based gambling company The Rank Group, which also owns the Mecca Bingo brand.

Kwiff
Bet £10 Get a £30 Surprise Bet
Kwiff used to have some pretty weird adverts on telly. Thankfully the Kwiff online sportsbook product is more superb than strange.
Our favourite thing about Kwiff is its signature enormous odds boosts: Any of your bet have a chance of being ‘Kwiffed’ (i.e., to have their odds massively boosted) and you never quite know when it will happen.
Kwiff is based in London and is run by a wholly-owned subsidiary of UK-headquartered company Eaton Gate Gaming Limited.

The Pools
Bet £10 get £20 in free bets
The football pools are a British sports betting institution. The classic parimutuel format was first offered to British punters in 1932 and is still going strong today.
In addition to this product, The Pools launched a smart new online sportsbook which has fast become a firm favourite of ours thanks to regular price boosts and the availability of free-to-play games.
Football Pools Limited is still based in Liverpool, as it has been for the last 90 years.

Spreadex
Bet £10 Get £40 in Free Bets
Spreadex is certainly the city trader’s online sport betting site of choice - it’s unique in the market for enabling punters to place spread bets on sports events.
Alongside its spread betting product, Spreadex has a high quality sports book with a not-too-shabby sign up bonus.
Spreadex has a big office in St Albans, just north of London.

Fitzdares
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Fitzdares is a relatively new kid on the online betting block. Up until very recently, Fitzdares was an exclusive Mayfair venue catering for high rollers.
This venue is still going strong, but Fitzdares has also now made forays into the online betting space with a newly launched sportsbook.
An official betting partner of Fulham FC, Fitzdares is very much London-based.

BetGoodwin
50% back as a free bet up to £25
Goodwin Racing started as a retail unit around 25 years ago and made its name with a telephone betting service.
It has also now jumped into the online sports betting arena, having launched a brand new FSB-powered sportsbook in 2022.
BetGoodwin’s base of operations is in Uckfield, East Sussex.
Reckon some brands are missing from the list above?
Plenty of top UK online betting sites hold licences to operate remote gambling services in the UK via companies based outside the UK.
That includes huge online brands like bet365 as well as companies with high street betting shops like Ladbrokes, Coral, Betfred and Paddy Power.
Sometimes that’s because the brand is part of a larger global group, and sometimes it’s done for tax efficiency purposes.
Lots of these bookies still have a significant number of UK employees either at regional British offices or at UK headquarters:
List of the best UK betting sites with UK offices
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
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Welcome offer no longer active
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Benefits of using a UK-based online bookie
We think the biggest advantages of using a UK-based betting site are the potential to receive better customer service and overall accountability.
💬 Customer service
Having a UK base for the customer service team makes it easier for betting sites to provide high quality support to punters.
There’s more likely to be staff available during regular hours to respond to email and live chat queries, as well as answer the phone.
✅ Accountability
The more visible a betting brand is in the UK, the easier it is to hold it accountable should it fall foul of its obligations to punters.
Having UK customer support is one part of this (as explained in the point above), but UK physical locations and licenced addresses makes it easier for the Gambling Commission to follow up should the bookie make any serious slip ups.
Where are most UK bookmakers based?

Based on our analysis of top UK betting sites, Malta is the most popular base of operations for brands that aren’t based in the UK.
The Mediterranean island is an international iGaming hub: Its annual iGaming Job Fair is the world’s biggest careers exhibition.
The British Overseas Territory of Gibraltar is another location favoured by many of Britain's biggest online betting brands, while several major gaming groups have headquarters in Cyprus.