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Union Jack pin over UK based Betting Sites text on a background of Union Jack flags
Article

UK-based betting sites (20+ online bookies with UK offices)

27 September 2022

Our analysis makes it easy to pick online bookmakers with bases in Britain.

UK-based betting sites

Punters who want to bet British should pick brands that have UK headquarters and UK offices. It’s even better if the company that holds the Gambling Commission (GC) licence to operate is UK-based. We analysed the best betting sites for UK punters to find out which brands fit the bill.

Betting sites with UK HQ, UK offices & UK GC licence address

  1. Grosvenor Sports
  2. Kwiff
  3. The Pools
  4. Spreadex
  5. Fitzdares
  6. BetGoodwin

Grosvenor Sports

Double the Odds
Any sport. Any bet. Any odds.

Grosvenor is a recognisable brand to many Brits - there are over 50 bricks-and-mortar Grosvenor casinos across Great Britain.

It’s also got a sharp-looking betting site for online punters with plenty of promos on key football and horse racing events.

The Grosvenor Sports brand is owned by Maidenhead-based gambling company The Rank Group, which also owns the Mecca Bingo brand.

Claim £10 offer

New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org


Kwiff

Bet £10 Get a £20 Surprise Bet

Kwiff used to have some pretty weird adverts on telly. Thankfully the Kwiff online sportsbook product is more superb than strange.

Our favourite thing about Kwiff is its signature enormous odds boosts: Any of your bet have a chance of being ‘Kwiffed’ (i.e., to have their odds massively boosted) and you never quite know when it will happen.

Kwiff is based in London and is run by a wholly-owned subsidiary of UK-headquartered company Eaton Gate Gaming Limited.

Claim £20 offer

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Please gamble responsibly. Additional T&Cs apply


The Pools

Bet £10 get £20 in free bets

The football pools are a British sports betting institution. The classic parimutuel format was first offered to British punters in 1932 and is still going strong today.

In addition to this product, The Pools launched a smart new online sportsbook which has fast become a firm favourite of ours thanks to regular price boosts and the availability of free-to-play games.

Football Pools Limited is still based in Liverpool, as it has been for the last 90 years.

Claim £20 offer

18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.


Spreadex

Get £40 in bonuses
(7x £5 free bets + 50 free spins)

Spreadex is certainly the city trader’s online sport betting site of choice - it’s unique in the market for enabling punters to place spread bets on sports events.

Alongside its spread betting product, Spreadex has a high quality sports book with a not-too-shabby sign up bonus.

Spreadex has a big office in St Albans, just north of London.

Claim £40 offer

Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. After your first free fixed odds bet you will also get a free £5 Total Goals spread bet. Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org


Fitzdares

Bet £30 get a £30 free bet
+ 20 Free Spins on Fishin' Frenzy Big Catch

Fitzdares is a relatively new kid on the online betting block. Up until very recently, Fitzdares was an exclusive Mayfair venue catering for high rollers.

This venue is still going strong, but Fitzdares has also now made forays into the online betting space with a newly launched sportsbook.

An official betting partner of Fulham FC, Fitzdares is very much London-based.

Claim £30 offer

New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly.


BetGoodwin

50% back as a free bet up to £25

Goodwin Racing started as a retail unit around 25 years ago and made its name with a telephone betting service.

It has also now jumped into the online sports betting arena, having launched a brand new FSB-powered sportsbook in 2022.

BetGoodwin’s base of operations is in Uckfield, East Sussex.

Claim £25 offer

Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.


Reckon some brands are missing from the list above?

Plenty of top UK online betting sites hold licences to operate remote gambling services in the UK via companies based outside the UK.

That includes huge online brands like bet365 as well as companies with high street betting shops like Ladbrokes, Coral, Betfred and Paddy Power.

Sometimes that’s because the brand is part of a larger global group, and sometimes it’s done for tax efficiency purposes.

Lots of these bookies still have a significant number of UK employees either at regional British offices or at UK headquarters:

List of the best UK betting sites with UK offices

  1. Bet £10 get £30 in Free Bets

    Full T&Cs Apply. New cus only. Opt-in & deposit req. 7 days to deposit and stake £10 minimum bet at odds of 1.5 or greater to qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. BeGambleAware.org

  2. Get £10 in Free Bets

    New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

  3. Double the Odds
    Any sport. Any bet. Any odds.

    New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

  4. Get £40 in bonuses
    (7x £5 free bets + 50 free spins)

    Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. After your first free fixed odds bet you will also get a free £5 Total Goals spread bet. Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org

  5. Bet £10 Get £50 in Free Bets

    New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

  6. Bet £10 Get a £20 Surprise Bet

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Please gamble responsibly. Additional T&Cs apply

  7. Bet £10 get £60 in bonuses

    New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

  8. Bet £10 Get £20 in Free Bets

    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

  9. Bet £10 get £30 in Free Bets

    18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.

  10. Bet £5 get £20 in Free Bets

    18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

  11. Win up to £100 extra winnings
    with your profit boost!

    Full T&Cs apply. New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org LeoSafePlay.com Play responsibly!

  12. £40 Money Back
    + £10 casino bonus

    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.

  13. 200% up to £200

    Wager the bonus amount 5x within 7 days on Sports to release your Bonus. Bonus equal to 200% of qualifying deposit - up to £200. Bonus credited in real money without wagering requirements.

  14. Up to £50 Cash Back
    across your first 5x £10 football bets

    Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply

  15. Bet £10 get £30 in free bets

    New UK, IE & Malta customers only. 18+. Min £10/€10 first deposit using Debit Card or Trustly. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.

  16. £20 Backup Bet

    18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

  17. Money back as cash up to £20
    If your first bet loses

    Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.

  18. Bet £30 get a £30 free bet
    + 20 Free Spins on Fishin' Frenzy Big Catch

    New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly.

  19. Bet £10 get £20 in free bets

    18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.

  20. Bet £10 get £20 in Free bets

    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+

  21. 50% back as a free bet up to £25

    Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.

Location, Location, Location

Companies don’t need to be located or even incorporated in the UK in order to obtain a licence to provide services to UK players.

Gambling Commision licence holders and applicants must, however, have a UK address at which documents can be served as per section 69 of the Gambling Act 2005.

That address can’t be a PO Box but addresses of official representatives such as solicitors, auditors or accountants are OK to use.

You can read more about the specifics on the Gambling Commission’s website.

Benefits of using a UK-based online bookie

We think the biggest advantages of using a UK-based betting site are the potential to receive better customer service and overall accountability.

💬 Customer service

Having a UK base for the customer service team makes it easier for betting sites to provide high quality support to punters.

There’s more likely to be staff available during regular hours to respond to email and live chat queries, as well as answer the phone.

✅ Accountability

The more visible a betting brand is in the UK, the easier it is to hold it accountable should it fall foul of its obligations to punters.

Having UK customer support is one part of this (as explained in the point above), but UK physical locations and licenced addresses makes it easier for the Gambling Commission to follow up should the bookie make any serious slip ups.

Where are most UK bookmakers based?

Map of Europe with UK flag pin on London and additional pins in Cyprus Malta and Gibraltar

Based on our analysis of top UK betting sites, Malta is the most popular base of operations for brands that aren’t based in the UK.

The Mediterranean island is an international iGaming hub: Its annual iGaming Job Fair is the world’s biggest careers exhibition.

The British Overseas Territory of Gibraltar is another location favoured by many of Britain's biggest online betting brands, while several major gaming groups have headquarters in Cyprus.

UK-based betting sites - conclusion

Ryan Davis

Ryan Davis

Plenty of top UK betting sites, including Grosvenor Sports, Kwiff and The Pools, are based in the UK.

Others, like Unibet, are part of large iGaming groups whose headquarters are in the UK.

Whether or not they’re headquartered in the UK, every brand we feature on mybettingsites.com is properly licensed to provide online betting services to British punters.