Countries

x
  • Betting Sites
  • UK-based betting sites (20+ online bookies with UK offices)
Union Jack pin over UK based Betting Sites text on a background of Union Jack flags
Article

UK-based betting sites (20+ online bookies with UK offices)

27 September 2022

Our analysis makes it easy to pick online bookmakers with bases in Britain.

UK-based betting sites

Punters who want to bet British should pick brands that have UK headquarters and UK offices. It’s even better if the company that holds the Gambling Commission (GC) licence to operate is UK-based. We analysed the best betting sites for UK punters to find out which brands fit the bill.

Betting sites with UK HQ, UK offices & UK GC licence address

  1. Grosvenor Sports
  2. Kwiff
  3. The Pools
  4. Spreadex
  5. BetGoodwin

Grosvenor Sports

Bet £10 Get Double the Odds
Any sport. Any bet. Any odds.

Grosvenor is a recognisable brand to many Brits - there are over 50 bricks-and-mortar Grosvenor casinos across Great Britain.

It’s also got a sharp-looking betting site for online punters with plenty of promos on key football and horse racing events.

The Grosvenor Sports brand is owned by Maidenhead-based gambling company The Rank Group, which also owns the Mecca Bingo brand.

Claim £10 offer

New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org


Kwiff

Bet £10 Get a £30 Surprise Bet

Kwiff used to have some pretty weird adverts on telly. Thankfully the Kwiff online sportsbook product is more superb than strange.

Our favourite thing about Kwiff is its signature enormous odds boosts: Any of your bet have a chance of being ‘Kwiffed’ (i.e., to have their odds massively boosted) and you never quite know when it will happen.

Kwiff is based in London and is run by a wholly-owned subsidiary of UK-headquartered company Eaton Gate Gaming Limited.

Claim £30 offer

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly


The Pools

£50+ Free Bets every week

The football pools are a British sports betting institution. The classic parimutuel format was first offered to British punters in 1932 and is still going strong today.

In addition to this product, The Pools launched a smart new online sportsbook which has fast become a firm favourite of ours thanks to regular price boosts and the availability of free-to-play games.

Football Pools Limited is still based in Liverpool, as it has been for the last 90 years.

Claim £50 offer

18+, UK only. Min odds and selections apply per offer. Cashed out bets and bets on non-runners do not qualify. Free bets are credited at bet settlement and will expire 7 days after being credited. Full terms apply per offer.


Spreadex

Bet £10 Get £40 in Free Bets

Spreadex is certainly the city trader’s online sport betting site of choice - it’s unique in the market for enabling punters to place spread bets on sports events.

Alongside its spread betting product, Spreadex has a high quality sports book with a not-too-shabby sign up bonus.

Spreadex has a big office in St Albans, just north of London.

Claim £40 offer

Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.


BetGoodwin

50% back as a free bet up to £25

Goodwin Racing started as a retail unit around 25 years ago and made its name with a telephone betting service.

It has also now jumped into the online sports betting arena, having launched a brand new FSB-powered sportsbook in 2022.

BetGoodwin’s base of operations is in Uckfield, East Sussex.

Claim £25 offer

Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.


Reckon some brands are missing from the list above?

Plenty of top UK online betting sites hold licences to operate remote gambling services in the UK via companies based outside the UK.

That includes huge online brands like bet365 as well as companies with high street betting shops like Ladbrokes, Coral, Betfred and Paddy Power.

Sometimes that’s because the brand is part of a larger global group, and sometimes it’s done for tax efficiency purposes.

Lots of these bookies still have a significant number of UK employees either at regional British offices or at UK headquarters:

List of the best UK betting sites with UK offices

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

  1. Bet £10 Get £30 in Free Bets

    Full T&Cs Apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. Opt-in required. BeGambleAware.org

  2. Bet £10 Get a £30 Surprise Bet

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

  3. Bet £10 Get £20 in Free Bets

    New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

  4. Bet £10 Get £30 in Free Bets

    Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

  5. £30 Matched Free Bet
    + 100 Free Spins

    New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

  6. Bet £10 Get £40 in bonuses

    New UK 18+ only. Register (excl. 13/04/2024) with promo code WELCOME40, Bet £10+ on Sports in one transaction within 7 days of registering. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. T&Cs apply.

  7. Bet £10 Get £20 in Free Bets

    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+

  8. Bet £10 Get £40 in Free Bets

    Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.

  9. Bet £5 Get £20 in Free Bets

    18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

  10. Bet £10 Get Double the Odds
    Any sport. Any bet. Any odds.

    New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

  11. £40 Money Back
    + £10 casino bonus

    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

  12. Bet £10 Get £30 in Free Bets

    New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. 18+. BeGambleAware.org. Full T&Cs apply.

  13. 50% back as a free bet up to £25

    Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.

  14. £50+ Free Bets every week

    18+, UK only. Min odds and selections apply per offer. Cashed out bets and bets on non-runners do not qualify. Free bets are credited at bet settlement and will expire 7 days after being credited. Full terms apply per offer.

  15. Win up to £100 extra winnings
    with your profit boost!

    Full T&Cs apply. New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org LeoSafePlay.com Play responsibly!

  16. Money back as cash up to £20
    If your first bet loses

    Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.

  17. Bet £5 Get £20 in Free Bets

    New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

  18. £20 Backup Bet

    18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

  19. Bet £50 Get £25 in Free Bets
    + 10 Free Spins

    Min deposit £5. Bets lower than £5 will not qualify for this offer. This offer only applies to new accounts who have joined after 00:01 on 12/04/2024 and only your first sports bet with Fitzdares qualifies for offer.This offer is not open to customers who sign up from Oddsmonkey, Outplayed, Matchedbettingblog or Teamprofit. Qualifying bets include win singles, multiples, in-play bets and win parts of each-way bets only; cashed out bets do not count towards this offer. Offer expires at 23.59 on 04/03/2024.

  20. 200% up to £200

    Wager the bonus amount 5x within 7 days on Sports to release your Bonus. Bonus equal to 200% of qualifying deposit - up to £200. Bonus credited in real money without wagering requirements.

  21. Bet £10 Get £30 in Free Bets

    18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.

Location, Location, Location

Companies don’t need to be located or even incorporated in the UK in order to obtain a licence to provide services to UK players.

Gambling Commision licence holders and applicants must, however, have a UK address at which documents can be served as per section 69 of the Gambling Act 2005.

That address can’t be a PO Box but addresses of official representatives such as solicitors, auditors or accountants are OK to use.

You can read more about the specifics on the Gambling Commission’s website.

Benefits of using a UK-based online bookie

We think the biggest advantages of using a UK-based betting site are the potential to receive better customer service and overall accountability.

💬 Customer service

Having a UK base for the customer service team makes it easier for betting sites to provide high quality support to punters.

There’s more likely to be staff available during regular hours to respond to email and live chat queries, as well as answer the phone.

✅ Accountability

The more visible a betting brand is in the UK, the easier it is to hold it accountable should it fall foul of its obligations to punters.

Having UK customer support is one part of this (as explained in the point above), but UK physical locations and licenced addresses makes it easier for the Gambling Commission to follow up should the bookie make any serious slip ups.

Where are most UK bookmakers based?

Map of Europe with UK flag pin on London and additional pins in Cyprus Malta and Gibraltar

Based on our analysis of top UK betting sites, Malta is the most popular base of operations for brands that aren’t based in the UK.

The Mediterranean island is an international iGaming hub: Its annual iGaming Job Fair is the world’s biggest careers exhibition.

The British Overseas Territory of Gibraltar is another location favoured by many of Britain's biggest online betting brands, while several major gaming groups have headquarters in Cyprus.

UK-based betting sites - conclusion

Ryan

Ryan

Plenty of top UK betting sites, including Grosvenor Sports, Kwiff and The Pools, are based in the UK.

Others, like Unibet, are part of large iGaming groups whose headquarters are in the UK.

Whether or not they’re headquartered in the UK, every brand we feature on mybettingsites.com is properly licensed to provide online betting services to British punters.