William Hill review:

William Hill

Up to $250 in Free Bets

New customers with CAN250 sign up code only. 50% Free bet up to $50 on the first stake, min odds 1.50 (1/2), net win only. 4 x $50 free bets credited after placing a total of 12 further bets with min odds of 1.50 min stake $25. Free bets expire in 7 days. Player restrictions and free bet terms apply.

William Hill overview

Ben Smith

Ben Smith

William Hill is one of the most recognisable names in the world of betting. They have a phenomenal range of markets and games, terrific odds, and an overall quality product.

William Hill score

  • Safe and secure sportsbook with a worldwide reputation
  • Variety of markets and options
  • Outstanding customer support
  • Website could be tidier
  • Unavailable in British Columbia and Quebec
Bonus offer
Betting variety
Mobile experience
Payment options
Betting experience
William Hill quick facts
Game TypesSportsbook, Virtual Sports, Casino, Poker, Scratchcards, Bingo
Deposit methodsVisa, MasterCard, Instadebit, iDebit, PaySafeCard, Entropay, ecoPayz
Withdrawal methodsVisa, MasterCard, Instadebit, iDebit, Entropay, ecoPayz
Odds providerWilliam Hill
Betting functionsLive betting, live streaming, cash out, bet builder
Casino game typesSlots, table games, video poker
Casino providerPlaytech and others
AppsiPhone, Android
SupportLive chat, phone, email
OwnerWilliam Hill plc
Founded Year1934

William Hill pros and cons

William Hill is simply one of the most recognisable names in the world of betting. It maintains its name from the original founder in 1934, and as you’d expect from such a reputable bookmaker, the betting site is top notch and there are thousands of markets to wager on.

Pros ✅

  • A staple bookmaker with a worldwide reputation. Safe and secure sportsbook with multiple licenses.
  • Variety of markets and options for bettors, including live betting, bet builders and partial cash out.
  • Outstanding customer support, with 24/7 live chat, plus phone and email services.

Cons ❌

  • Website could be tidier - the home page is rather scattered.
  • Unavailable in British Columbia and Quebec.

Verdict 👨‍⚖

  • William Hill ticks pretty much every box when it comes to being a top class sports betting site. Unsurprising given their long history of bookmaking and their established reputation, they have a phenomenal range of markets and games, terrific odds, and an overall quality product.
  • This bookie has 24/7 customer support and lots of payment options for Canadians, plus an app that functions well and plenty of content and live streaming. This really is the full package.
  • The sports betting bonus offer is a solid one, and a great way to kickstart your account with some free bets.
William Hill promo code CAN250

William Hill's website features a multitude of sports, and a fantastic welcome offer

William Hill review

Once you arrive at the William Hill website, displayed are a number of live events with odds shown underneath the scoreline. Trending games, events, and races that start soon are also presented to the customer when they first log on. The layout is fairly uncomplicated but can appear cluttered at first with so many events in horizontal rows that aren’t straight.

The left side of the page contains a list of popular leagues, events and sports, and there is a dedicated section for live betting, as well as slots and live casino.

For major fixtures and events such as European soccer matches, there are hundreds of markets available per game.

In some cases for soccer betting, this includes a bet builder function which allows you to put together a bespoke combination of bets within one game.

Customers can choose to view odds in decimal, fractional or American format, and it is easy to add a selection to your slip and build a parlay bet.

With over 25 sports on offer, punters can bet on many different variables within each of them, such as point spread, first goalscorer, method of victory, and futures bets on tournament winners.

Overall, the comprehensive choice of markets makes this betting site worth recommending, and odds are reasonably high in comparison to competitors, if not the absolute highest.

William Hill sports bonus

Up to $250 in Free Bets

New customers with CAN250 sign up code only. 50% Free bet up to $50 on the first stake, min odds 1.50 (1/2), net win only. 4 x $50 free bets credited after placing a total of 12 further bets with min odds of 1.50 min stake $25. Free bets expire in 7 days. Player restrictions and free bet terms apply.

New Canadian customers at William Hill can grab up to $250 in free bets as a special welcome bonus.

Follow these steps in order to claim this sports betting offer:

  1. Click the green 'Claim' icon and register with William Hill promo code CAN250.
  2. Bet a minimum of $20 at odds of at least 1.50.
  3. Receive your first bonus, 50% of your first bet up to a maximum amount of $50.
  4. Place 12 other bets with a stake of $25 each or more, with minimum odds of 1.50.
  5. Get a $50 free bet for every three qualifying bets, totaling $200 more in free bets.
William Hill sports bonus T&Cs
  • The first part of the bonus is paid upon placement of the first bet, and expires after 7 days.
  • The first bet does not count toward the wagering requirements of the remaining section.
  • Duplicate accounts will not qualify for this offer.
  • Deposits using Moneybookers/Skrill, PAYSAFE, Neteller or Entropay are ineligible for this bonus.
  • Bets that use any free bet tokens do not count towards the wagering requirements.

For full William Hill sports bonus T&Cs, visit William Hill.

William Hill Casino bonus

100% up to $300

Opt in required. Minimum $10 Buy in. Maximum $300 Buy in. 100% bonus will be awarded on Buy in up to $300. 40x wagering requirement applies. Bonus will expire 7 days from issue. T&Cs apply.

The William Hill casino features a huge variety of casino games, and many bonus offers and promotions.

New players in Canada can help themselves to a 100% bonus on their first buy-in up to $300.

How to claim the William Hill Casino bonus:

  1. Create a William Hill Casino account by clicking the green 'Claim' icon above.
  2. Deposit funds and enter your buy-in amount (minimum $10) in the "Buy in with" box.
  3. Click the "Opt in" button to commit your buy-in amount.
  4. Receive your bonus automatically.
William Hill Canada casino bonus offer

Play online casino games at William Hill with this bonus offer.

William Hill Casino Bonus T&Cs
  • Bonus money must be wagered 40x before it becomes withdrawable.
  • Expiry of the bonus is 7 days from issue.
  • Maximum withdrawal is $2,000.

For full William Hill Casino bonus T&Cs, visit William Hill Casino.

William Hill Canada FAQ

✅ Does William Hill have a good reputation?

With a strong global presence online adding to a history of high-street betting shops in the UK dating back many decades, few bookmakers have a better reputation and are more trusted than William Hill.

🇨🇦 Is William Hill available in Canada?

Yes, this bookmaker accepts bets from players in Canada, so bettors living north of the border can sign up using one of the offers listed on this page.

🏀 What sports can you bet on with William Hill?

The variety of sports is plentiful, and includes NHL, NBA, NFL, CFL, MLB, UFC and more.

💳 Which payment methods do William Hill accept?

Lots of deposit methods are available, including Instadebit, iDebit, PaySafeCard, Entropay, and ecoPayz.

⏱ Is live betting available on William Hill?

Absolutely - and it runs smoothly, with the ability to fully or partially cash out also on offer.

🤑 Can I claim a William Hill sign-up offer?

You can indeed, just click one of the green ‘Claim’ buttons on this page or click this link for the sportsbook bonus, and this one for the William Hill casino bonus.

William Hill Mobile

The William Hill online sportsbook can be accessed via mobile browser or app which works on both iPhone and Android.

The app looks tidy and feels arguably better than the desktop version of the betting site.

Popular events, sports, and functions are displayed with icons along the top of the home screen, and live odds for a number of sports can be seen by scrolling down.

The menu icon in the bottom left corner allows users to access an A-Z list of sports, or in-play bets, plus promotions and casino games.

When selecting a bet, it is added to your slip which also has its own icon at the bottom of the screen. Bettors can add multiple bets to their slip, and there they can choose to place individual wagers on their picks or combine them into a parlay.

Also at the bottom of the screen is an icon for open bets. All in all, the site functions very well on mobile, with everything very concise, optimised, and straightforward to use.

William Hill Live Streaming

Betting on live events should be based on what the user sees, which is why William Hill’s live streaming function is so useful. Customers can choose from a selection of games and can bet in play on the events that are broadcasted.

William Hill Radio has live commentary that helps users stay up to date.

To be able to stream sports live through William Hill online, players must hold a positive balance in their account or have placed a bet within the previous 24 hours.

William Hill Betting App Canada

The William Hill betting app is one of the best on the market.

Broadcasting rights may vary across different events based on television deals in different territories, but the betting site does have live soccer, tennis, horse racing, basketball and more.

William Hill betting

William Hill’s website allows punters to bet on a huge number of events from all over the globe, and leads with the most popular sports in Canada.

Expect thousands of hockey markets every day during the NHL season, plus plenty of football, basketball, baseball, soccer and more. Below are some of the key sports, and what William Hill online has to offer.

🐎 William Hill Horse Racing

Among the biggest sports in a gambling sense in the home of William Hill, the UK, Canadians also enjoy horse racing betting on events domestically and internationally. Races can be watched live, and each way terms vary per race.

🏀 William Hill Basketball

A growing sport in Canada, and there are a colossal amount of markets to bet on at William Hill. As expected, there is no shortage of NBA betting, and punters can wager on leagues in other continents too, including outright bets on tournament winners.

🏈 William Hill American Football

The biggest sport in the United States has gone international in recent years and it is also massive in a betting context. Handicap betting has become a part of the culture of watching NFL and bettors in Canada can use William Hill online to place bets on the money line, over/under, touchdown scorers and much more.

👊 William Hill MMA

Bouts from UFC, Bellator and Glory are listed on William Hill online weeks or even months in advance. Many bettors like to simply back the fight winner, but also available is method of victory, yes/no on fight to go the distance, over/under on total rounds, as well as individual round betting.

🥊 William Hill Boxing

Similar to MMA betting, you can wager on boxing fights long before they are set to take place, with lots of variables on offer. Unconfirmed high-profile fights that could happen before a certain date are also available, such as a rematch between Floyd Mayweather and Manny Pacquiao.

🏒 William Hill Hockey

Ice Hockey is an all-year round sport, with most high-level action taking place in Canada, USA and Europe. It is Canada’s most popular pastime, and with that comes a lot of betting opportunities. William Hill offers hundreds of markets on each NHL game, and pre-match stats are available to assist players with their bets.

⚾ William Hill Baseball

The baseball section of the William Hill site is well laid out, with odds for the match, line and total runs on display for every game in the day’s slate. Punters can enjoy lots of baseball markets during the MLB campaign, plus leagues in Japan, Mexico and South Korea are also listed.

William Hill Podcast

One cool and unique thing about William Hill is their podcast offering. A dedicated page on their website has all of the recent episodes, which includes a horse racing show almost every day.

Their boxing podcast, which features journalist and fight expert Steve Bunce, provides great insight ahead of the weekend’s major bouts, and suggest some smart bets.

William Hill also have podcasts for soccer, golf, US sports, and more - all of which we would recommend.

About William Hill

Founded in 1934 by Birmingham-born businessman named William Hill, the company now has over 16,000 employees and main offices in the UK and Ireland, as well as Gibraltar, where William Hill moved its online and fixed-odds division to in 2009.

The online casino was launched in 2000, and two years later the company was listed on the London Stock Exchange.

William Hill review

William Hill sportbonus

Up to $250 in Free Bets

New customers with CAN250 sign up code only. 50% Free bet up to $50 on the first stake, min odds 1.50 (1/2), net win only. 4 x $50 free bets credited after placing a total of 12 further bets with min odds of 1.50 min stake $25. Free bets expire in 7 days. Player restrictions and free bet terms apply.