EasyBet Launches New Betting Site As UK's First Prediction Market Platform
easyBet has completely rebranded it's sportsbook by launching the UK's first regulated prediction market platform.
The operator has kept its traditional exchange platform, but has now replaced its standard sportsbook interface with a prediction market product built around implied probabilities rather than the usual decimal or fractional odds UK bettors are accustomed to.
Instead of seeing prices displayed as 5/1 or 2.50, users are shown percentages representing the probability of an outcome happening.
For example, bettors can now place wagers on questions such as 'Will England Win The 2026 World Cup' with both 'yes' and 'no' options available.
easyBet have launched its new prediction
How do prices work on easyBet Predictions?
Example bet: Will England Win The 2026 FIFA World Cup?
Yes = 12%
No = 89%
If you choose 'No' and stake £10, you're 'price' is 89% (89% Probability)
If you are correct, your return will be £11.23 (£10 ÷ 0.89)
Profit = £1.23
What Are Prediction Markets?
Prediction markets have gained huge notoriety over the past few years, with platforms such as Kalshi and Polymarket letting users place bets on real-world events like military conflicts or stock market trends.
Despite the range of controversial markets that have grabbed headlines worldwide, sports-related prediction markets have become some of the most popular products on these platforms.
In the United States, prediction markets are often regulated similarly to financial trading products. However, the UK Gambling Commission has made it clear that prediction markets operating in Britain will fall under gambling regulation.
That has opened the door for existing betting exchange operators to potentially transition toward probability-based products.
Earlier this year, Betfair quietly launched a beta prediction market product, while easyBet now appears to have become the first UK-regulated operator to fully replace its traditional sportsbook with a dedicated prediction market platform.
easyBet x Predictions
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easyBet Predictions already has multiple World Cup markets
The new easyBet Predictions platform closely resembles the operator’s existing exchange interface, with familiar blue and red colour schemes used for “Yes” and “No” positions respectively.
Markets are displayed with simple probability percentages designed to make outcomes easier to interpret at a glance.
According to easyBet, the goal of the product is to provide a clearer and more intuitive alternative to traditional odds formats.
The platform allows users to:
- Bet “Yes” if they think an outcome will happen
- Bet “No” if they think an outcome will not happen
- View prices as implied probabilities
- Place bets using any stake size
- Close positions by taking the opposite side of a market
Like a traditional betting exchange, all bets are matched peer-to-peer between users rather than against the house.
If one user backs “Yes”, another user must take the “No” side for the market to be matched.
easyBet says Prediction Markets and its Exchange product will continue sharing the same wallet, account and balance system, although liquidity remains separate between the two products.
The operator also confirmed that prediction markets on the platform are regulated under Triplebet’s existing licences with both the GB Gambling Commission and the Alderney Gambling Control Commission.
The launch could potentially mark the beginning of a wider shift within the UK betting industry. Versus is a brand new operator offering prediction markets and is launching soon in the UK.
