Fitzbet Launches in Ireland
Dublin based Fitzbet Joins Irish Online Betting Market
Fitzwilliam Sports, the bespoke, independent bookmaker based in Dublin, has launched Fitzbet, a brand new online sports betting brand for the UK & Irish markets.
The move is part of a relaunch of the Fitzwilliams Sports offering, with Fitzbet's new online platform positioned to cater for everyday Irish sports bettors and Fitzwilliams Sports continuing to offer a tailored service for high-stakes punters and have a physical presence at race courses.
Fitzbet officially launched its new online sports betting site and app in the UK and Ireland on February 5th and is expected to ramp up marketing efforts ahead of the Cheltenham Festival in March.
FitzBet, WE’RE LIVE 📲🔥
— FitzBet (@FitzBet_) February 5, 2026
A huge day for FitzBet (formerly Fitzwilliam Sports).
Today marks the launch of our brand new betting app 📲
Download the app👇🏼https://t.co/hdi4aZVgTs
18+ | T&CsApply | https://t.co/kyorSIb0fQ pic.twitter.com/I6Ze0lHjiW
Transparency & First Class Support at its core
Fitzwilliams Sports is not just renowned for its high-stakes betting service but also for delivering a first-class customer experience. And the same 'customer first' approach is something new members of Fitzbet can also look forward to.
As outlined on its shiny new website, Fitzbet is all about delivering a fast, clear and efficient service to everyday punters. Its simple, responsive website interface is designed for quick betting, promotions are transparent, and customer support is always available.
Sounds like a winning recipe to us!
Fitzbet - Not to be confused with Fitzdares!
It's alright, you're not the only one to think Fitzbet has to be in some way connected to Fitzdares, which also happens to be a licensed betting site in Ireland!
But, for the record, the two are not linked in any way; Fitzdares is a premium British bookmaker established in 2006 and is completely independent of Fitzwilliam Sports and Fitzbet.
Just thought we'd clear that one up!
