3et Secures Licence to Join Irish Betting Market
Who are 3et?
3et is owned and operated by Guernsey-based gambling operator Eurasia Sports Limited. The brand was founded in 2015 and has operated as an invite-only service for several years, but is now opening its doors to a wider audience.
In addition to recently acquiring an Irish license, 3et is also licensed by the Alderney Gambling Control Commission (AGCC), the highly reputable eGambling Regulator.
A Betting Brand "Without the Noise"
3et's sportsbook is completely stripped back and comes "without the noise" of your typical betting site.
For example, it covers fewer sports, has fewer features and offers fewer promotions than your standard betting site, and prioritises key betting markets like Asian Handicaps, Totals & 1X2 lines with US sports & football. The focus is on allowing users to benefit from sharp odds and higher stake limits.
In short, 3et is a sportsbook without distractions, built to appeal to pro bettors rather than casual punters. It's an approach Irish bookmakers have seldom taken before.
3et Joins Growing Trend of Niche Operators
Entering the Irish market with a unique positioning is nothing new these days. In fact, it continues the trend of smaller operators seeking to differentiate themselves in a fiercely contested market, typically dominated by old-school brands.
The recently launched DragonBet, angled towards Welsh sports events and specific Welsh markets, has done just that, while Midnite is a current example of a company going against the grain to provide bettors something completely different to what’s available.
Midnite’s clean, modern offering is built for Gen Z and young millennial bettors (e.g, aged between 18 and 35) who feel that legacy bookmakers are out of touch with the needs of the modern bettor. Or, to put it in their words, Midnite’s sportsbook is “Built Different”.
