Betinia

Betinia - What’s the story?

Betinia is a relatively new online bookmaker and the best-known online gambling brand of iGaming supplier and operator, Soft2Bet.

The Malta-based company, also licensed in Malta, Sweden and Denmark, secured approval to launch its products in Ireland in April 2022 after being issued a license by the Irish Revenue Commissioners.

Other brands that come under the Soft2Bet umbrella include CampoBet and ZulaBet, which both operate in Ireland.

What Irish punters can expect from Betinia

A bold and vibrant sportsbook and casino for starters.

The neon green and pink against a black background (not forgetting the animal artwork) is far from conventional - and far from easy on the eye - but does at least add a unique element.

Betinia is a betting site that is beginning to turn heads, in more ways than one!

Once your eyes have recovered though, there’s a lot to like on Betinia: the well-thought layout enables you to move around the site with minimal fuss, betting promotions and games are plentiful and instant withdrawals mean you can get your winnings, well, instantly 😆.

The popularity of Betinia in Ireland is growing and it’s clear to see why. But what can Betinia do to get up to the same standards as the top Irish bookies?

Here are two areas in which we feel Betinia can improve its product in Ireland:

• Horse racing - Betinia covers almost every sport you can think of, except horse racing. The omission of one of the most popular Irish sports is a biggie and somewhat bizarre. To appeal to the masses in Ireland, a bookie must cater to racing fans.
• Live streaming - A lot of new betting sites do not have the capabilities to provide live streaming upon launch but such a feature is live streaming to compete with the top Irish bookies.
• Mobile app - There's not yet a mobile app for customers in Ireland but this could be set to change given Betinia has just released one for users in Sweden.