Ladbrokes review:


200% up to $120 in Bonus Bets
(AUD Only)

18+. T's & C's Apply.

Ladbrokes overview

Ben Smith

Mason Kelliher

Ladbrokes is one of the oldest bookies in the world and it is especially popular in Australia and the UK. Ladbrokes has a great sports betting sign-up bonus of all the NZ bookmakers that we review, although unfortunately, it is only available in Australian dollars. Ladbrokes also has very competitive odds for a huge number of NZ, Australian and international racing and sports events.

Ladbrokes score

  • Daily promotions and great sign-up bonuses
  • Accepts PayPal for both deposits and withdrawals
  • Tons of New Zealand and Australian racing, sporting and special markets
  • Live betting must be done by phone
  • Only AUD are accepted (NZD will be converted automatically)
Bonus offer
Betting variety
Mobile experience
Payment options
Betting experience
Ladbrokes quick facts
Game TypesSports Betting
Deposit methodsVisa Card, Master Card, PayPal, POLi, Bank Transfer
Withdrawal methodsVisa Card, Master Card, PayPal, POLi, Bank Transfer
Odds providerLadbrokes
Betting functionsLive Betting, Cash Out, Money Back, Phone Betting,
AppsiPhone, Android
SupportLive Chat, Email, Phone
OwnerLadbrokes Coral Group plc
Founded Year1886

Ladbrokes Review

Ladbrokes is one of the best NZ betting sites for both horse racing punters and sports bettors. They've been in the game for yonks and with heaps of promotions, competitive odds and a bunch of NZ, Australian and international betting markets to choose from, NZ bettors won't regret creating a Ladbrokes account.

Why we like Ladbrokes ✅

  • Ladbrokes has endless racing and sports promotions and bonuses
  • New Zealanders can use PayPal with Ladbrokes
  • All NZ and Australian sports and racing fields are offered

Ladbrokes is one of the oldest bookies in the world which means that they are also one of the biggest and best bookies. Kiwis should feel confident that Ladbrokes is a safe, secure betting site.

One of the best things about Ladbrokes is their sign-up bonus, or should I say bonuses. Ladbrokes offers Kiwi punters the choice of one of three bonuses when signing up. Be aware that this bonus is only available in AUD (that's we scored their bonus offer a little low).

3 Ladbrokes NZ Sign-up Offers

The Ladbrokes NZ Sign-Up offers are:

  • 200% matched deposit up to $120
  • 100% matched deposit up to $260
  • 100% matched racing bet up to $250

These offers expire within 7 days and are credited in the form of Bonus Bets. These are the best sports betting bonuses for Kiwis that we have found anywhere on the world wide web.

We recommend the 200% bonus for Kiwis who are new to betting or tend to bet with lower stakes and the 100% bonus for the players who are looking to bet big for a bigger reward.

It's hard not to notice that Ladbrokes has a clear racing focus, but gallops, trotting and greyhound racing are the most popular betting markets for Kiwis so this definitely isn't a downside.

Ladbrokes has every NZ and Australian horse and greyhound racing field from the Auckland Cup to Wanganui race days. Odds for racing fields are very competitive, and often better than than the TAB's racing odds.

If racing isn't your thing then don't worry, Ladbrokes also has extensive NRL, AFL and A-League odds as well as everything from domestic NZ cricket to the EPL, UFC, Esports and the Champions League.

With a bunch of racing and sports promotions, like double winnings bonuses, money-back offers, multis and bonus bets, Ladbrokes gives NZ betting players some of the best value for money out there.

One of the other great things about Ladbrokes is that unlike other offshore bookies, they accept PayPal deposits and withdrawals which makes claiming you winnings really easy.

What we don’t like ❌

  • Ladbrokes live-betting must be done by phone
  • Ladbrokes only accepts Australian dollars is based in Australia and therefore only offers AUS to its customers.

New Zealanders are allowed to sign-up to Ladbrokes and your bank will automatically convert your New Zealand dollars to Australian dollars so apart from losing a little on the conversion this isn't really that bad. Especially if you are taking advantage of one of Ladbrokes' awesome promotional offers that can increase your winnings.

Be aware that at, New Zealanders can also create an account and here you can deposit and withdraw with New Zealand dollars.

However, we prefer the Australian site much more as the .com site which is UK focused and has no bonuses or promotional offers for Kiwis as well as more limited NZ sports betting markets.

Ladbrokes' age, or as some might put it, experience, means that they haven't caught up with some of the newer NZ betting sites when it comes to live-betting.

Live-betting at Ladbrokes is done by phone and the phone number is Australian so keep this in mind if you want to place live bets. There are also no live-streaming options at Ladbrokes.

For the best live-betting and live-streaming betting sites NZ punters can use, check out Bet365's extensive live-betting markets.

Ladbrokes NZ Live NRL betting

Ladbrokes has plenty of live betting options that can be placed over the phone

Ladbrokes Sign-Up Offers

200% up to $120 in Bonus Bets
(AUD Only)

18+. T's & C's Apply.

Ladbrokes NZ Sign-Up Bonuses

Ladbrokes offers NZ bettors three different sign-up bonuses to choose from. These are the most lucrative bonuses we have found anywhere on the net.

The 3 sign-up bonuses available to new Kiwi players are:

  1. 200% matched deposit up to $120
  2. 100% matched deposit up to $260
  3. 100% matched racing bet up to $250

We especially like the Ladbrokes 200% matched deposit bonus up to $120.

This offer gives Kiwis who are new to betting, or who prefer smaller wagers, the opportunity to double their first deposit with up to $120 in bonus bet credits. The other Ladbrokes sign-up offers are more lucrative but to get the most out of them you need to deposit a little more money.

Claiming the Ladbrokes NZ sign-up bonuses

Here's how to claim Ladbrokes sign-up bonuses:

  1. Click the green ‘Claim’ button above
  2. Create an account with Ladbrokes
  3. Select your desired sign-up bonus
  4. Deposit at least $5 within 3 days of registering your account

Bonus bets matching your first deposit, depending on your bonus selection, will be credited to your account. Your bonus bets must be used within 7 days.

Easy as!

Ladbrokes NZ FAQ

🎁 What are the 3 Ladbrokes NZ sign-up offers?

Ladbrokes has not one, not two, but three sign-up offers to choose from. They all have their merits and are outlined below. The Ladbrokes sign-up offers are the best of any NZ betting site that we have found.

  1. 200% matched deposit up to $120 - Great for new bettors or lower stakes wagers
  2. 100% matched deposit up to $260 - Perfect for experienced punters and higher stakes bets
  3. 100% matched racing bet up to $250 - Ideal if you want to bet on the races

❓ Is Ladbrokes better than the TAB?

Yes, for almost every betting market Ladbrokes has better odds. Ladbrokes also has a better sign-up bonus for NZ players and better ongoing racing and sports promotions that the TAB offers. Ladbrokes especially shines for racing fields and NZ and Australian sports markets so it's a great alternative betting site to the TAB NZ.

📱 Does Ladbrokes have a NZ app?

Yes. Like all the best NZ betting sites Ladbrokes has an Apple and Android app. The Apple app is available on the NZ app store but Google Play restricts betting apps from their store so the Android app can be downloaded directly from

👍 Is Ladbrokes legal in New Zealand?

Yes. Ladbrokes is licensed in Australia and it is legal for New Zealanders to bet with offshore bookies like Ladbrokes. What is more, Ladbrokes has been in the betting game for over 120 years so Kiwis should feel extremely confident using Ladbrokes. Ladbrokes is as safe, reliable, secure and trustworthy as it gets.

🖥 What is the difference between and is the Australian version of the Ladbrokes sportsbook. We recommend this site because it has more of a local focus to New Zealanders and it also offers a sign-up bonus for Kiwi punters. The site is based in the UK and while New Zealanders can sign up, and use NZD of, there are no sign-up bonuses or ongoing promotions for New Zealand players.

🏇 Is Ladbrokes good for NZ racing bets?

There are not many online betting sites that offer better NZ, Australian and international gallops, trotting or greyhound racing odds and markets for NZ punters than Ladbrokes. Therefore we highly recommend Ladbrokes for Kiwi punters, especially considering that they have a $250 bonus bet sign-up offer for racing punters. Otherwise, check out Sportsbet which is another top horse racing betting site.

Ladbrokes NZ Promotions

You won't find more consistent and more generous promotions from NZ betting sites than you will at Ladbrokes. Every day there are new promotions for Kiwis on Ladbrokes.

Ladbrokes has heaps of racing promotions, but also weekly offers for Rugby, AFL, football, UFC and more. Some of the most consistent and lucrative bonuses and promotions are listed below by this list is by no means extensive. To see all the current Ladbrokes NZ offers head to the Promotions tab of the Ladbrokes online betting website.

Ladbrokes NZ Promotions 2020

Odds Boost

NZ players get at least one odds boost from Ladbrokes every day. Odds boosts can be used on a range of sports markets from races to super rugby and even tennis or Gaelic sports. Odds boosts do exactly what they say on the tin and give you better odds for your bets which means that you get increased winnings on any boosted odds. Extra odds boosts are also common for football matches in the A-league and EPL.

To use an odds boost simply add an eligible bet to your bet slip by selecting it and then click the odds boost button to see your odds improve before your eyes.


Multis allow you to combine certain bets so that the odds are multiplied and so are your winnings - hence the name 'Multi'. Ladbrokes has numerous Multis for both racing and sports bets. To see if a race or match is eligible for a Multi bet, look out for the Multi tab or the 'three stacked lightning bolt cards' icon.

  • Same Race Multi

With same race Multis, you can select 2 to 4 runners to finish in the top four of a race. For each horse or greyhound, you get to choose between win, top 2, top 3 or top 4.

  • Same Game Multi

Same game Multis are eligible for AFL, NRL, NBA, NBL, NFL, Big Bash, and most other Soccer, Basketball, Tennis, and Table Tennis leagues/competitions. To place a Same Game Multi bet just add your bets on the bet slip under the Multi tab.

Same Game Multi can also be combined across sports and boosted with Odds Boosts.

Bonus Bets

Bonus Bets are offered on a regular basis at Ladbrokes. Aside from the up to $260 in bonus bets you can earn when signing-up with Ladbrokes these offers can be found under the Promotions tab and they come and go. To claim Bonus Bets you may have to enter a bonus bet promo code and make a deposit of your own.

Bonus Cash

Bonus cash can be earned by betting at Ladbrokes or as part of other promotional offers. To see, and claim, any bonus cash that you may have earned head to your account and then click Bonus. Bonus cash is displayed separately from regular funds and can be used at your discretion (i.e. you don't have to bet it all at once).


Switch is a unique feature to the Ladbrokes sportsbook and is available for selected Australian and New Zealand thoroughbred, harness and greyhound races. Switch allows you to choose your promotional offer. To take advantage of Switch, choose a switch enabled event (lookout for the 's-arrow symbol').

Switch offers are available every day on Ladbrokes and allow you to choose between some of the various promotions outlined in this guide.

Money Back Odds

Money back odds are offered for fixed-odds racing events and allow punters to get their money back when the horse they back to win finishes second, third or fourth. Your winning payout decreases depending on whether you choose money back odds for 2nd, 3rd or 4th place finishes.

Cash Out

The Ladbrokes cash out feature is available for selected sports bets and multis and allows you, as the punter, to retrieve your winnings, at a decreased payout before the final whistle or before your final Multi bets have finished. Look out for the $ for bets that you have placed to know if your bet is eligible to be cashed out. You can select the cash out button at any point to see what your latest cash out offer is. Your bet will not be cashed out until you confirm the payout offer that Ladbrokes gives you.

Ladbrokes NZ Payment Methods

Ladbrokes' payment methods for NZers is a little limited. This is partly because many of the payment methods like CashIn and BPay are only available in Australia. Ladbrokes is, however, one of the only Bettings Sites in NZ that offers PayPal payments to its customers.

LadbrokesNZ Deposit Methods

  • Visa Card
  • Master Card
  • PayPal
  • POLi
  • Bank Transfer

The minimum deposit amount is $5.

All deposit methods (excluding bank transfers) are usually processed within seconds.

Ladbrokes NZ Withdrawal Methods

  • Visa Card
  • Master Card
  • PayPal
  • POLi
  • Bank Transfer

The minimum withdrawal amount is $5.

Withdrawal times range from 1-3 days but may take a little longer to get to New Zealand. PayPal generally takes much less time.

Note that Ladbrokes only accepts AUD, however, your deposits and withdrawals will automatically be converted by your financial institution.

Ladbrokes NZ Payment Methods

Ladbrokes has every payment method that NZ players should need and we think that PayPal is a great option

Ladbrokes Verification

Ladbrokes will try to automatically verify your identity based on the information that you provide upon signing up. however, this is likely to be unsuccessful if you aren't an Australian citizen.

To check your verification status, head to My Account and then Verification Centre. If unverified and not an Australian you will not be able to click the red Verify Now button, instead you must send two ID documents to the Ladbrokes customer support team at Simply explain that you are an NZ citizen and attach copies of your identity documents like an NZ drivers licence, NZ passport and proof of address like a bank statement or power bill to your email.

You must verify your account before you can withdraw any winnings from your Ladbrokes NZ account.

Ladbrokes NZ Sports Betting

Horse Racing Betting 🏇

If you're trying to have a punt on the races then its hard to look past Ladbrokes. With Double Winnings and Money Back offers commonplace, there are heaps of chances to maximise your winnings far beyond what competitors like the TAB offer.

You'll find every single NZ thoroughbred, harness and greyhound field on Ladbrokes as well as all of the Australian races and almost every international races from the Melbourne cup to Yonkers in the US or Solvalla in Sweden.

Super Rugby Betting 🏉

Super Rugby Aotearoa and Super Rugby Australia are the most common rugby union betting markets for New Zealanders. Ladbrokes has everything from futures to Multis available for super rugby bets. You'll also find some nice boosts available for Super Rugby games as well as cash out options. Almost all international rugby union markets are covered by Ladbrokes with All Black odds, 6 nations odds, Rugby World Cup odds and Bledisloe Cup odds being some of the more common options.

NRL and AFL Betting 🏈

Being an Australian site means that AFL and NRL lines are covered extensively by Ladbrokes. Like any good NZ betting site, live-betting is also available for AFL and NRL matches. You put on almost everything at Ladbrokes from margins to try scorers and of course total points and handicaps.

Ladbrokes NZ Horse Racing Betting Sites

Ladbrokes NZ is our favourite horse racing betting site

The list of sports available on Ladbrokes is long and you should expect to find everything you could ever dream of betting on at Ladbrokes. This includes NFL, NBA, Wrestling, Volleyball, Tennis, Esports, Poker and even the Bachelor and the Nobel Peace Prize.

Ladbrokes NZ Features

Ladbrokes NZ App

The Ladbrokes NZ app is free to download and available for Apple devices like the iPhone and iPad or Android tablets and smartphones.

To download the Ladbrokes NZ Apple app simply head to the App Store and search for Ladbrokes.

Unfortunately, Google Play has no sports betting apps on their store so to download the Android app you will have to head to the Ladbrokes betting site and download it from there. You'll find a download link on the bottom left-hand corner of the Ladbrokes homepage.

Overall, the Ladbrokes app is simple and easy to use and you can even deposit and withdraw from the app. You'll find different sports markets at the top of the screen and you can also utilize the search function to find exactly what you are looking for. You can even take advantage of all of the Ladbrokes bonuses from your phone so whether you are chilling at home on the couch or waiting for your order at the Fish and Chip shop betting is convenient with the Ladbrokes NZ app.

Ladbrokes NZ Betting App

The Ladbrokes NZ app is simple and easy to use and allows Kiwi punters to place their bets from anywhere

Ladbrokes NZ Customer Support

The Ladbrokes NZ customer support team is available 24/7 through their website's live chat function or via email or by phone.

After sending them a message in the mid-afternoon we got a response within two minutes and the bloke who helped us was very knowledgable and polite.

It's refreshing to see that Ladbrokes makes their customer support so easy to use and accessible, especially when some of the other NZ betting sites that we review make this process tougher.

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