New Irish Gambling Regulations - The Key Takeaways

Talk of a new gambling law in Ireland has gone on for what feels like an eternity. But, finally, there's progress!

Here at MyBettingSites.com/ie, we’ve looked at the changes afoot from how they impact punters to how it affects advertising and why a new gambling law was needed in the first place.

Licensing

A key change will be in the different types of licenses that are issued with gambling licenses, betting licenses and gaming licenses available, and then remote licenses within each for remote operators. The new (and much clearer) licensing system will bring transparency to how remote operators can enter the Irish market in particular, potentially resulting in more operators entering the market (and giving punters more choice).

Introduction of a single regulatory body

The Irish gambling industry has never been managed by one body in particular. Instead, many governmental departments have overseen things. However, a newly established regulator, the Gambling Regulatory Authority of Ireland (the GRAI), will take control of all matters, including approving licenses, monitoring compliance, and ensuring operators adhere to the rules.

Ban on offering inducements to individuals

The first draft of the legislation included a complete ban on offering inducements. However, this was limited to operators being prohibited from offering free bets and other special offers to individuals or a specific group. Previously, it was common for online bookmakers to offer individualised incentives that encouraged people to gamble, but under the new rules, this will be prevented

Improved focus on problem gambling

The new regime will also place more emphasis on helping people control their gambling habits before they become a problem. According to the Economic & Social Research Institute, 1 in 30 adults in Ireland suffer from problem gambling with online gambling accounting for 60% of the total gambling spend of people with a gambling problem.

Research and awareness fund to tackle gambling addiction

Another way of tackling the issue will be through the formation of a Social Impact Fund which will allow for more research, education, awareness and support services to tackle the effects of problem gambling. Most notably it will be funded by those holding a gambling license.

Advertising restrictions

Gambling companies will be prohibited from advertising their products with a broadcaster and on-demand and social media services between 5.30 am and 9.00 pm. This is to reduce exposure for those vulnerable, particularly minors. Restrictions will also come into force to prevent advertising, sponsorship and merchandising from being directed towards children.

• Sometime in 2025 but the exact timeframe is yet to be determined
• Gambling Regulation Bill signed into law by Irish government in October 2024
• Bill has been given the green light two years after it was initially published

Already, there’s been a lot of huffing and puffing to get to this stage but finally, Ireland is now set to implement a clear, structured gambling framework that is fair and transparent for all.

With the process having already been lengthy, it is difficult to pinpoint a firm date for the legislation changes to take effect. However, mid-2025 is believed to be a realistic target.

We’ll update this article with any developments so be sure to check back!