Best Bookmaker Offers for Cheltenham
This guide features the latest Cheltenham sign up offers and all the best promotions for existing customers ahead of the festival, which gets underway on March 11.
Cheltenham 2025 - Top 10 Latest Offers
With the festival fast approaching, we're seeing more bookies roll out new offers.
Here's a list of the latest Cheltenham promotions, which will be updated as soon as I find anything new:
1) Betway - Countdown to Cheltenham
Betway's Countdown to Cheltenham promotion is back for another year!
New members can get £40 in free bets (including £20 for Cheltenham), while all members can claim a £10 free bet for Cheltenham every week that they qualify for Betway's excellent Free Bet Club.
*Expires 7th March, 23:59
2) Parimatch - Bet £10 Get £40
Join Parimatch before and during Cheltenham and get £40 in free bets to use for the festival.
Punters looking to claim take advantage of this Parimatch Cheltenham new customer promotion need to opt in and place a £10 bet on any Cheltenham market (min odds 1/1) to qualify.
*Expires 14th March, 17:20 UK time.
3) BoyleSports - Destination Cheltenham
You have until 9th March to build your Cheltenham pot with this BoyleSports promotion.
Get a £10 free bet for Cheltenham when you wager on 4 out of 7 qualifying days and even more free bets the more you bet through the week.
4) LiveScore Bet - Cheltenham Bank Builder
At LiveScore Bet you can earn Cheltenham free bets and start building your kitty when you stake £30 on horse racing on selected weekends in the build-up to the festival.
LiveScore is also one of many bookies that offer new customers £30 in free bets when joining and staking £10 for the first time.
5) Coral - 2nd Paid as a Cash Winner
You can always rely on Coral for a good value promotion and they've sure come up trumps for Cheltenham.
For every race at the festival, you'll get paid as a winner if your horse finishes second by a neck or less. Not only that, you'll get paid out in CASH! Wowzas indeed!
There's also £20 in free bets for all new Coral members, should you be looking to open an account in time for the festival.
6) Virgin Bet - Bet £10 Get £20
Maybe it's just me, but I always feel Virgin Bet is often overlooked as one of the top UK betting sites. New punters are taken care of and you always get a nice mix of promotions for football & racing.
For Cheltenham, new customers who stake £10 upon creating a new account can claim £20 in free bets for the festival.
On selected Cheltenham races, you can also get your money back as a bet (up to £10) should your pick lose.
7) talkSPORT BET - Bet £10 Get £20
The guys at talkSPORT BET are never short of an offer or two and with Cheltenham now in full focus, they've released a brand new bet £10 get £20 festival themed welcome offer.
New members who stake a tenner on any horse racing market, get 4 x £5 free bets, the first half of which you get upon the qualifying bet being settled, with the remaining 2 x £5 free bets being credited 24 hours later.
*Expires 14th March, 17:00
8) BetMGM - Bet £10 Get £40 + £500k Giveaway
BetMGM's Bet £10 Get 40 welcome offer runs through to the last day of the festival (14th March). Just place your first £10 bet at odds of 1/1 (2.00) and receive £40 in free bets (2 x free bets, 2 x acca bet) to use during the four day racing feast!
As the home of the £1 million free-to-play score predictor game, Golden Goals, BetMGM is no stranger to handing out big prizes and that's exactly what's on offer during Cheltenham with its £500k Giveaway.
Simply opt-in, bet £2 on any sports market (no min odds) and that's it, you're in the running to win £250,000, which is given away twice during the festival!
*Expires 14th March, 23:59
9) Tote - Bet £10 Get £40 + £750k Placepot
The biggest jumps meeting of the year requires some BIG promotions and punters certainly get that at Tote.
New punters get £40 in bonuses when they join and bet a tenner, while there's a huge £750,000 guaranteed to be in the pot every day of the festival for those Placepot wagers.
10) BetUK - Bet £10 Get £20
BetUK are gearing up for Cheltenham 2025 and have rolled out their new Bet £10 Get £20 welcome offer that will be available ahead and during the festival.
New members taking advantage of the new offer receive 1 x £10 horse racing free bet & 1 x £10 free bet builder, which expire after 7 days.
All Cheltenham Welcome Betting Offers
The World Cup and Euros aside, there's no better time to join a betting site than before and during Cheltenham.
Bookmakers ramp up their sign-up offers to meet the high level of interest that naturally comes with such a prestigious event, giving punters the opportunity to claim various free bets and bonuses, among other perks.
If you're looking to open a new betting account for the festival you are spoilt for choice, as the list below shows:
Company | Bonus | Min Deposit | Min Odds | Expiry | Action | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
#1 |
Sports Bonus ⚽ £30 Matched Free Bet + 100 Free Spins |
Min Deposit
£5 |
Min Odds
2/1 (3.00) |
Expiry
7 days |
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply. | ||||||
#2 |
Sports Bonus ⚽ Bet £10 Get £20 + £10 Casino bonus |
Min Deposit
£10 |
Min Odds
1/1 (2.00) |
Expiry
7 days |
New UK customers (Excluding NI) only. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply | ||||||
#3 |
Sports Bonus ⚽ Bet £10 Get £30 |
Min Deposit
£5 |
Min Odds
1/5 (1.20) |
Expiry
7 days |
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. | ||||||
#4 |
Sports Bonus ⚽ Bet £5 Get £25 |
Min Deposit
£5 |
Min Odds
1/2 (1.50) |
Expiry
7 days |
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. | ||||||
#5 |
Sports Bonus ⚽ Bet £10 Get £40 |
Min Deposit
£5 |
Min Odds
1/1 (2.00) |
Expiry
7 days |
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds within 10 days of registration. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply. gambleaware.org | Please gamble responsibly. | ||||||
#6 |
Sports Bonus ⚽ Bet £10 Get £30 |
Min Deposit
£10 |
Min Odds
1/1 (2.00) |
Expiry
5 days |
18+ New Customers Only. Opt in and bet £10 on sports (odds 1/1+) within 3 days of signing up. Get 3x£10 Free Bets for set markets (odds 1/1+) which expire in 5 days. T&Cs apply. GambleAware.org | Please gamble responsibly | ||||||
#7 |
50% back as a free bet up to £25 |
Min Deposit
£10 |
Min Odds
1/1 (2.00) |
Expiry
7 days |
Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply. | ||||||
#8 |
Sports Bonus ⚽ Bet £10 Get £40 |
Min Deposit
£10 |
Min Odds
1/1 (2.00) |
Expiry
7 days |
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply. | ||||||
#9 |
Sports Bonus ⚽ Bet £10 Get £30 |
Min Deposit
£10 |
Min Odds
4/5 (1.80) |
Expiry
7 days |
New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 2 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder. Qualifying & Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs Apply. Acca Club: Available to new & existing customers. 3 or more selections. Min Odds: 3/10 (1.3) per leg. Max stake: £500. Max Winnings: £200,000 per boost. Profit Boost amounts vary. Horse Racing, Greyhounds & Trotting excluded. Exclusions apply. T&Cs apply. 18+. | ||||||
#10 |
Bet £50 Get £25 in Free Bets + 10 Free Spins |
Min Deposit
£10 |
Min Odds
1/1 (2.00) |
Expiry
7 days |
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org. | ||||||
#11 |
Sports Bonus ⚽ Bet £5 Get £20 |
Min Deposit
£5 |
Min Odds
1/2 (1.50) |
Expiry
7 days days |
18+ New Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4 x £5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. | ||||||
#12 |
Sports Bonus ⚽ Bet £10 Get a £30 Surprise Bet |
Min Deposit
£10 |
Min Odds
1/2 (1.50) |
Expiry
No expiry days |
New customers & 18+ only. Min. deposit of £10. Qualifying bet of £10 at min. odds 1.50 within 5 days of registration, E/W excluded. Offer awarded within 48 hours of bet being settled. Additional T&Cs apply. | ||||||
#13 |
Bet £10 Get £10 |
Min Deposit
£10 |
Min Odds
1/1 (2.00) |
Expiry
7 days |
New Customers Only. Bet £10+ on any sportsbook market at odds of evens (2.00) or greater, within 7 days of registration. Get a £10 ACCA Free Bet (3+ selections), valid for 7 days.UK 18+ T&Cs Apply | GambleAware.org |Gamble Responsibly. | ||||||
#14 |
Sports Bonus ⚽ Get £30 in Free Bets when you place any bet |
Min Deposit
£10 |
Min Odds
1/1 (2.00) |
Expiry
30 days |
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG | ||||||
#15 |
Sports Bonus ⚽ Bet £10 Get £30 |
Min Deposit
£10 |
Min Odds
1/2 (1.50) |
Expiry
30 days |
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. |
Best Sign Up Offers for Cheltenham

Ladbrokes Offer for Cheltenham
You don't need me to tell you that Ladbrokes is the place for great value betting promotions.
With extra places, best odds guaranteed and daily odds boosts, racing enthusiasts get value for money with every gallop on Ladbrokes.
And that's also the case for new customers looking to join Ladbrokes ahead of Cheltenham. New accounts are credited with £20 in free bets when an initial £5 bet is placed.
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

BetMGM Cheltenham Offer
BetMGM has only been on the UK market for a couple of years but has already become one of the most popular betting sites.
The brand has grown in part thanks to its many partnerships with some of the biggest names in sport and entertainment, but a popular brand is nothing without a great product.
In addition to a well designed sportsbook and quick withdrawals, BetMGM users are spoiled with many betting offers and promotions across various sports, including its competitive Bet £10 Get £40 welcome offer.
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply.
Cheltenham Promotions for Existing Customers
The Cheltenham Festival fun is not limited to new customers - there are plenty of great value opportunities for existing customers across the best UK betting sites. These include:
Free bets
Existing customers can bag free bets too. Horse racing free bet offers we’ve seen include getting a free bet if your horse fails to finish, or free bets if you wager a certain amount on races within a given period.
Best odds guaranteed
Make sure you get the best possible price for your selected horse. Most UK bookies offer this on all UK & Irish racing - if the starting price pays out more than the price you took, you’ll get paid out at the higher price.
Money back offers
These are about as close to risk-free bets as you’ll find in the UK betting market. Simply place a bet and, if it loses, you’ll get your stake back. The best money back offers hand you your stake back as cash rather than a free bet (which might come with wagering requirements attached).
Odds boosts
Enhanced odds, price boosts, odds boosts: Whatever you want to call them, these offers sometimes present fantastic value and there will almost certainly be plenty available during the Cheltenham Festival.
Non-Runner No bet
Also called non-runner money back at some online bookies, this is a nice insurance offer that sees you receive your full stake back if your horse does not take part in the race, making sure you don't get stung by a late withdrawal.
These bookmakers offer NRNB for all 28 races across the 2025 festival:
- Betfred (money back as cash)
- BetUK
- Bet365
- BetVictor
- BoyleSports
- Coral
- Ladbrokes
- LiveScore Bet
- NetBet
- Paddy Power
- Sky Bet
- talkSPORT BET
- William Hill
Extra places
A classic horse racing offer which increases the number of horses in a given race that ‘place’. Lots of top online bookies offer extra places on numerous races daily.
Cheltenham Festival 2025 Race Schedule
- Champion Day - Tuesday 11th March
- 13:20 Michael O'Sullivan Supreme Novices' Hurdle
- 14:00 My Pension Expert Arkle Novices' Chase
- 14:40 Ultima Handicap Chase
- 15:20 Close Brothers Mares' Hurdle Race
- 16:00 Unibet Champion Hurdle
- 16:40 Fred Winter Juvenile Handicap Hurdle
- 17:20 Princess Royal National Hunt Novices' Chase
- Ladies Day - Wednesday 12th March
- 13:20 Turners Novices' Hurdle
- 14:00 Brown Advisory Novices' Chase
- 14:40 Coral Cup Hurdle
- 15:20 Glenfarclas Cross Country Chase
- 16:00 BetMGM Queen Mother Champion Chase
- 16:40 Johnny Henderson Grand Annual Handicap Chase Challenge Cup
- 17:20 Weatherbys Champion Bumper
- St. Patrick’s Thursday - Thursday 13th March
- 13:20 Ryanair Mares' Novices' Hurdle
- 14:00 Jack Richards Novices' Chase
- 14:40 Pertemps Network Final Handicap Hurdle
- 15:20 Ryanair Chase
- 16:00 Paddy Power Stayers' Hurdle
- 16:40 TrustATrader Plate Handicap Chase
- 17:20 Fulke Walwyn Kim Muir Challenge Cup Handicap Chase
- Gold Cup Day - Friday 14th March
- 13:20 JCB Triumph Hurdle 2m Hurdle
- 14:00 William Hill County Handicap Hurdle
- 14:40 Mrs Paddy Power Mares' Chase
- 15:20 Albert Novices' Hurdle 3m Hurdle
- 16:00 Boodles Cheltenham Gold Cup Chase
- 16:40 St James' Place Festival Hunters Chase
- 17:20 Martin Pipe Conditional Jockeys' Handicap Hurdle