Online Betting

Learn all you need to know about online sports betting in Kenya! Read on to discover the best online betting sites in Kenya and learn how to bet. This is your complete guide to online betting in Kenya.

Online Betting

Learn all you need to know about online sports betting in Kenya! Read on to discover the best online betting sites in Kenya and learn how to bet. This is your complete guide to online betting in Kenya.

Online Betting Sites
Company Bonus Turn Over minOddsAction
#1
22Bet bonus
22Bet bonus
22Bet
4/5
100% Bonus Up To Ksh. 19,000
100% Deposit Bonus
Turn Over
5x
minOdds
1.40
Get 100% extra bonus money up to Ksh. 15,000 when you make your first deposit
#2
100% Up To Ksh. 15,000
Turn Over
5x
minOdds
1.40
#3
Exclusive 200% Bonus Up To Ksh. 30,000
Use Promo Code MBSKE to get 30% Extra!
Turn Over
10x
minOdds
1.50
#4
High Odds and Numerous Promos
Turn Over
N/A
minOdds
#5
1xBet bonus
1xBet bonus
1xBet
5/5
Receive Up To Ksh. 20,000
Turn Over
5x
minOdds
1.40
Receive 200% extra when you make your first deposit up to a maximum of 10,000.
#6
100% Bonus Up To Ksh. 5,000
On First Aviator Deposit
Turn Over
2x
minOdds
1.50
#7
450% Bonus Up To Ksh. 17,500
Turn Over
10x
minOdds
1.4
#8
Betika bonus
Betika bonus
Betika
4/5
Get Daily Bonus on Your Deposits
Turn Over
N/A
minOdds
#9
Risk Free First Bet Up To Ksh. 800
Turn Over
1x
minOdds
1.35
#10
Dafabet bonus
Dafabet bonus
Dafabet
4/5
100% Bonus Up To Ksh. 1,000
Turn Over
5x
minOdds
2.5
#11
Kwikbet bonus
Kwikbet bonus
Kwikbet
4/5
Deposit Bonus Up To Ksh. 210,000
Turn Over
10x
minOdds
5.0

Online Betting in Kenya

Wanna get into online betting in Kenya? You are in the right place.

We have created this page specifically for you. Call this the A to Z of online betting and you wouldn't be wrong.

After going through this page, you will be perfectly equipped to start your online betting journey, have some fun and potentially make some money from betting.

Online Betting Kenya 1

You will find all the tools and the information that you need to start an exciting and profitable betting adventure in Kenya.

Is online betting legal in Kenya?

Before we get into the nitty-gritty of this page, let us answer the very important question on the legality of online betting in our country.

The simple answer is yes, online betting is indeed very legal in Kenya.

Online betting in Kenya is regulated by the Betting Control and Licensing Board (BCLB). They are the ones in charge of giving out licenses to bookmakers in Kenya.

It is now up to you to bet on an online betting site that is properly licensed to operate in Kenya.

As long as you do that, you are perfectly fine.

Best Online Betting Site

Betway Kenya
David Mwangi
David Mwangi

If you are new to online betting in Kenya, there is no better place to begin than betway Kenya. This online betting site is tailor-made for beginners. It is simple and easy to use, but it also packs a very loaded sportsbook and numerous online betting features.

Betway ticks all the boxes. They accept Kenyan shillings, and have diverse deposit methods including M-Pesa, Airtel and cards deposits.

FAQs about Online Betting in Kenya

You have questions about online sports betting in Kenya? We have your answers. Below we have listed some of the most common questions we received from readers.

🙋‍♂️ How do I start online betting in Kenya?

If you want to start online betting in Kenya, the first thing to do is to sign up on an online betting site.

Once you have opened an online betting account, you can then proceed to deposit some money into the site. When you have money in your account, you can start placing bets online.

🏆 Which online betting site is the best?

There are quite a few good ones in Kenya, but out top three online bookies are:

  1. Betway
  2. 22Bet
  3. Melbet

Feel free to join any of these great online betting sites and make the most of your betting journey!

🔒 Is online betting safe?

Yes, online betting is safe in Kenya, as long as you are betting on a licensed bookmaker. The betting site must be properly licensed by the Betting Control and Licensing Board (BCLB). The BCLB is the body in charge of issuing betting licenses in Kenya. Any site with a BCLB license is safe and legal.

🤑 Can I make money from online betting?

Yes, you can make money from online betting, but it is not very easy to do. You need to have plenty of luck in order to make profits from online betting. You can help yourself by doing plenty of research and taking tips from good tipsters.

Even that may not be enough.

We always advise our readers to see online betting as a source of entertainment, rather that a money-making venture.

If and when the money comes, fantastic!

💡 How do I join an online betting site?

Joining an online betting site is easy. All you need to do is to fill an online registration form and you will be good to go.

On the form, you will be asked to enter personal information like your full names, phone number and email address.

Once you fill the form and click submit, your online betting account will be created.

💰 How do I deposit money into an online betting site?

There are many ways to deposit money into an online betting site in Kenya.

However, the best and easiest way to deposit money into an online betting site in Kenya is via M-Pesa.

Hence, all of the sites we are recommending on this page have M-Pesa deposits.

Paying into an online betting site via M-Pesa is as easy as paying for products at an online supermarket.

⚽ What sports can I bet on?

You can bet on a variety of sports online. On the average, online betting sites in Kenya have at least 20 sports. Football is the most wagered on sport in Kenya, while tennis betting, basketball, rugby, volleyball and handball are also very popular.

🎁 How can I get an online betting bonus?

You can get an online betting bonus by simply signing up on a betting site. This is true for betting sites that have welcome bonus offers in Kenya. The good news is that many online betting sites have welcome bonuses.

In most cases, when you sign up on an online betting site and deposit some money into your account, you will be given a welcome bonus.

Apart from the welcome bonus, there are many other online betting bonuses available for existing customers.

One site that is rich in bonuses is Melbet Kenya. You can visit Melbet and check out some of the nice bonuses over there.

Online Sports Betting

Online betting in Kenya is a growing industry that is attracting hundreds of new Kenyan players every single day.

If you want to be a part of this growing sports betting adventure that’s taking place in Kenya, you have come to the right place.

Our goal is to equip you with all the tools you need to get started with online betting.

Online Betting: What You Need

🔞 You must be over 18

This is very much in line with the legality conversation topic we touched on earlier. The legal betting age in Kenya is 18. Hence, you must be up to that age before getting into online betting. So please, if you are not up to 18 years old, stay away from betting in Kenya.

📱 You need a device

To bet online, you need a device. Whether it is a smartphone or a tablet or a computer, you need a device through which you can access online betting sites. The good thing is that smartphones are now very cheap and prevalent in Kenya, so you can always get one from the closest store!

🌐 You need internet connection

Since we are discussing online betting, it goes without saying that you must be online in order to place your bets. The only way this will work is if you have internet connection. Like mobile phones, internet is now quite cheap and affordable in Kenya so you don't have to spend a fortune to get connected to the internet.

💻 You need an online betting site

Online betting and online betting sites go hand-in-hand. One cannot exist without the other. If you are going to bet online, you will do so through an online betting site. Luckily for us in Kenya, there are now over 100 online bookies operating in the country.

Refer to our section on choosing an online betting site to learn more about making the right choices on bookmakers in Kenya.

Online Betting: Getting Started

Now that you know what you need to get into online betting in Kenya, find out how to get started betting online in this country.

1
Sign up on an Online Betting Site

Are you up to 18 years old? You have a smartphone and decent internet? You are ready to get started.

The first thing to do is to find a good online betting site and open a betting account.

You can choose from any of the site we have recommended on this page. Just click on the green button beside the site and you will be able to register on the bookie.

Signing up is one of the easiest parts of online betting. All you have to do is fill a short registration form and you will be good to go.

You may be asked for details like your full names, date of birth, phone number, email address and other basic info like that.

Online Betting 2
2
Deposit Money on an online betting site

Once you have your online betting account with your bookie of choice, you can then proceed to put some money into your account.

If you don't have money in your betting account, you will not be able to bet online.

To make deposits and withdrawals easy, we always recommend online bookies that accept shillings and M-Pesa.

You can fund your betting account with M-Pesa in pretty much the same way you pay for your other bills.

Some sites have other deposit methods like cards deposits, Neteller and Skrill, but here in Kenya, the majority of us use mobile money services like M-Pesa and Airtel.

Online Betting 3
3
Claim Your Welcome Bonus

Many sites have what they call the new customer first deposit bonus, which basically means that they reward you with some gifts when you open an account and deposit some money on their site.

This gift is usually in the form of cash or free bets.

So make sure you take advantage of this welcome offer so that you can have some free cash or free bets to play around with at the onset of your betting journey.

Please note that you may have to fulfil the wagering requirements of the bonus before you can withdraw or use the bonus.

Online Betting 4
4
Start Placing Bets

After opening your account, making a deposit and getting your bonus, you are ready to start placing bets.

To place a bet, you need to make your selections in the sportsbook, enter your stake on your betslip and confirm your bet.

When you confirm your bet, your stake will be deducted from your betting balance. And if your bet is successful, your winnings will be credited into your balance.

You can then withdraw via M-Pesa or any other convenient method.

To learn more about placing bets, check out our comprehensive guide on how to bet online.

Online Betting 5

Choosing an online betting site in Kenya

The fact that there are so many online betting sites in Kenya is both good and bad. The good part is that there are many options, while the bad part is that not all of these betting sites are trustworthy.

Hence, choosing the right site to bet online may be difficult. But fear not, we are here to help you out.

Online Betting Kenya 2

Below is a list of the most important qualities you must look out for when choosing an online bookmaker.

Choosing the right betting site

📝 Licence Information

Before you jump at an online betting site, you must ensure that it is properly licensed by the Betting Control and Licensing Board. If you bet on an unlicensed bookie, you may be at risk of fraud.

You can always find the Licence information of a betting site at the bottom of the site's home page.

All of the online betting sites on this page are licensed. So feel free to choose any one of them.

🏦 Currency and Deposit Methods

Also of great importance is the currency of transactions and the deposit methods available on the site. In order to have a trouble-free online betting journey, you need to choose a betting site that accepts Kenyan shillings.

The site must also have our main deposit methods, which are M-Pesa and Airtel Money.

Hence, the right online betting site for Kenyan players must accept Kenyan shillings, and must allow M-Pesa and Airtel deposits and withdrawals.

Because we are very keen on you having the best betting experience, all of the sites on this page accept Kenyan shillings and M-Pesa.

💡 User-Friendliness

In our experience, we have found out that not many betting sites pay as much attention to the user-friendliness of their sites. This is not good.

A user-friendly site makes your online betting journey smooth and infinitely easy. You don't need to go around searching for the site's with the best user-experience in Kenya.

We have got them here for you. Betway and Betking are particularly impressive in this area.

📱 Mobile Experience

Mobile experience is not too dissimilar to the previous point. It is simply user experience on mobile. We are very particular about mobile experience because over 80% of Kenyan bettors now bet on mobile. There is a great likelihood that when you start your online betting journey, you will spend most of the time betting on your mobile device.

This is why we consider the mobile experience of an online betting site very important. Thankfully, all the sites we are recommending on MBS Kenya have very good mobile offerings, but we rate betway and betwinner and the best of the best.

🎁 Welcome Bonus

Welcome Bonuses are very much in vogue in online betting in Kenya. Almost every betting site now has a welcome bonus in a bid to lure customers to their site.

Our advice to you is that you should not jump blindly into an online betting site because of a large bonus. Beneath the thousands of shillings being offered, there are certain terms and conditions. Some of the terms are ridiculously difficult to meet, making it impossible for users to get their bonus.

Refer to our section on online betting sites with the best bonuses to find the bookies with the most reliable features in Kenya.

⚽ Sportsbook

The sportsbook is the main body of an online betting site. This is the section of the bookmaker that contains all the sports and betting markets.

Generally speaking, the larger the sportsbook, the better the betting site. This means that you have numerous sports and options to choose from, which invariably makes the betting journey very enjoyable.

Having said that, some sites overdo it and pack their sportsbook with unnecessary sports, making them look very cluttered and difficult to navigate.

It is important for an online betting site to find the right balance between large betting markets and good user experience. One online bookie that does that very well is 22Bet.

🧰 Betting Features

Betting features are not the most important qualities to look out for, especially for newbies, but they do complement the online betting journey nicely. Features like cash out, live betting, free data, bet Builder, live streaming and odds boost are all nice additions to the betting experience. Betway and Melbet are particularly very good at this.

Based on the factors above, here are the very best online betting sites in Kenya.

Top 5 Online Betting Sites

  1. Betway → Best for beginners
  2. 22Bet → Largest sportsbook
  3. Melbet → Best bonuses and promos
  4. Betwinner → Fantastic mobile betting app
  5. Mozzartbet → One of the best new betting sites

Online Betting Apps

Let us now tell you a bit about online betting apps. They are becoming increasingly popular and important in Kenya, with more people now using mobile devices.

In order to enjoy your mobile betting experience, you need a very good online betting app.

A great online betting app must meet the following criteria:

✅ Fast and Easy Download

✅ Quick Loading Time

✅ Smooth Operation (Must not hang)

✅ Easy Navigation

✅ Great functionality (ability to perform all betting functions)

Best Online Betting App

How to Bet Online

As promised higher up in this page, we now bring you a dedicated guide in how to bet online.

If you are just starting out your online betting adventure, we strongly recommend that you go through this guide and have an understanding of how to place bets online.

Assuming that you have already opened an account with an online betting site in Kenya, here are the steps you should follow when placing a bet on the site.

1
Log in to your online betting account

Before you can place a bet online, you need to log into your online betting account. You can easily do this by visiting the site and clicking the "Log In" button.

You will then be required to enter your log in details, which is usually a username and a password.

Please note that your log in details may differ from site to site.

Instead of asking for your username, some bookies may ask for your phone number or email address.

The only constant is the password, which is a must if you must log into any online bookies in Kenya.

Online Betting 6
2
Enter the sportsbook

Once you are logged into your online betting account, the next thing to do is to enter the sportsbook of your bookie.

By default, the home page of many betting sites also serves as the sportsbook.

Once you log into the site, you will see all of the sports being covered by the site plus the latest matches available on the site.

However, to be absolutely sure that you are in the sportsbook, click "Sports" in the main menu.

The available sports are usually arranged in a vertical menu bar.

Online Betting 7
3
Choose Your Sport

Upon entering the sportsbook of your online betting site, you can then proceed to choose the sport you want to bet on.

The best bookies cover all of our most important sports, including:

  • Football
  • Tennis
  • Basketball
  • Volleyball
  • Rugby
  • Athletics

...and more

Choose the sport you want to wager on and continue with your navigation.

Online Betting 8
4
Choose your league or competition

Under each sport, you will find countries, leagues and competitions.

The best betting sites allow for easy navigation, so that you can easily find the league you are looking for.

For example, if you are looking to bet in the English Premier League, you will start your navigation by clicking Football, and then England, and then English Premier League.

This will list out all the English Premier League matches available to bet on.

Similarly, if you want to bet on La Liga, click on Spain, then Spanish La Liga.

Online Betting 9
5
Click the odds to make your selections

Once you have found the match you want to bet on, proceed to make your selections by clicking the odds that tally with your prediction.

Take for instance you want to bet on Manchester United to beat Arsenal, simply click on the odds under Manchester United to make the bet.

When you do this, your selection will be registered on your betslip.

You can add more selections to your betslip by following the same process of choosing your sport, finding your league and making your selections.

Online Betting 10
6
Enter your stake and confirm your bet

When you are done making your selections, go over to your betslip and enter your stake. You will be able to see your potential winnings.

If you have any accumulator bonuses, that will also be visible on your betslip.

If you are happy with all the information on your betslip- your selections, stake and potential winnings especially- go ahead and confirm your bet.

Your stake will be deducted from your online betting balance.

And if you win your bet, your money will be credited into your betting account, and can then be withdrawn via M-Pesa or any other available method!

Online Betting 11

Online Betting Deposit Methods

One of the most important aspects of online betting is depositing money on bookmakers. It is only when you have money in your betting account that you will be able to place bets online.

There are several online betting deposit methods available to Kenyan players, the most popular of which we have listed below:

  1. M-Pesa
  2. Airtel Money
  3. Cards Deposits
  4. Neteller
  5. Skrill
  6. AstroPay

The most popular payment option is M-Pesa. Over 80% of Kenyan bettors deposit money into their online betting accounts via M-Pesa.

Funding your online betting account with M-Pesa is very easy.

It follows the same process as paying bills online and paying for goods in an online grocery store.

Once you have the M-Pesa paybill number of the online betting site, you can easily make your deposits without any hassles.

The list below shows the best online betting sites in Kenya and their M-Pesa paybill numbers.

Online Betting Sites Paybill Numbers
Company MPesa Paybill NumberAction
#1
22Bet bonus
22Bet bonus
22Bet
4/5
MPesa Paybill Number
7325515
Get 100% extra bonus money up to Ksh. 15,000 when you make your first deposit
#2
MPesa Paybill Number
7011780
#3
MPesa Paybill Number
290059
#4
MPesa Paybill Number
290030
How to deposit on an online betting site via M-Pesa
  1. Go to your M-Pesa on your mobile device
  2. Go to Lipa Na M-Pesa
  3. Go to M-Pesa Pay bill,
  4. Enter Paybill number of your betting site
  5. Enter the amount you wish to deposit
  6. Enter your M-Pesa PIN
  7. Click OK
  8. You will receive an SMS confirming your deposit

Online Betting Bonus

More than ever before, online bookmakers are rolling out bonuses and promotions for their customers. This is a very simple tactic designed to attract new players, but also to keep existing customers happy.

The most popular type of online betting bonus is the welcome bonus, which is available in the majority of the bookies in Kenya.

The welcome bonus may be in the form of cash or free bets, and is given to new customers when they sign up and make a first deposit.

Many online betting sites also have accumulator bonus, which rewards customers that have multiple games on their tickets. Basically, the more games you have, the bigger your accumulator bonus.

Some sites also have the casino bonus, which is specifically for online casino customers.

There are many other online betting bonuses available across the different sites in Kenya, so be on the look out for these offers as they can help you boost your betting finances.

Online Betting Odds

Online betting odds are numbers that show the probability of an event happening.

Betting odds are numbers that are usually expressed as fractions or decimal format. Here in Kenya, many bookies use the decimal format.

If an event has high odds, it means that the chances of the event happening are very low. On the other hand, if the odds on an event is low, then it is highly possible that the event happens.

It is important to understand online betting odds and how they work. This is because betting odds have a direct effect on the amount of money you can win from your bet.

Generally, the higher the odds, the bigger your winnings.

Online Betting Markets

Online betting markets are the betting options available on a bookmaker. This includes all the available sports in the sportsbook and the options available under each sport.

Ideally, a site should have diverse betting markets, giving the users numerous choices to bet on.

To have a better understanding of this aspect of online betting, we are going to choose one sport and discuss the major betting markets under that sport.

No prizes for guessing which sport we are using! Football, of course, the most wagered on sport in Kenya.

Football Betting Markets

🏆 Straight Win (Three-Way Betting)

The Straight Win market is the most basic market in online sports betting. In a typical football match, there are three possible outcomes. It is either one of the two teams wins, or the match ends in a draw.

This is why it is called three-way betting market

In the three-way betting markets, victory for the home team is usually depicted as "1", while the away team takes the number "2". The draw is often represented with "X".

So if you bet on X, you are predicting that the match will end in a draw.

⏳ Double Chance

Double chance is a modification of the three-way betting market that allows bettors combine two of the three possibilities.

The double chance markets have three possibilities, as shown below (where 1 stands for victory for the home team, 2 for the away team and X is for the draw):

  • 1X: Home team to win or draw
  • X2: Away team to win or draw
  • 12: Either team to win

Double chance is a less risky version of three-way betting. Bettors use the double chance option if they have serious doubts about the outcome if a match.

For example, instead of betting on one team to win, you can reduce the risk by betting on the team to win or draw.

Hence, because the risks associated with the double chance markets are lower than three-way betting, double chance odds are always lower.

⚽ Goals Market

The goals market is a broad market that allows you to bet on the number of goals that will be scored during a match.

The goals markets comprises a variety of options, including the very popular over 2.5 and over 1.5.

If you bet on over 2.5, you are predicting that there will be more than 2.5 goals in a match. Since there is no 0.5 goal, over 2.5 essentially means that three will be at least 3 goals a match.

Just as you can predict that there will be more than a certain number of goals in a match, you can also bet that there will be less than a certain number of goals.

So instead of over 2.5 or over 1.5, you have under 2.5 or under 1.5.

🏳️ Corner Markets

As the name implies, corner markets give users the options on betting on the corner kicks that will be played during a match. The options under corner markets are very diverse. Some popular corner options include betting on the total number of corner kicks that will be played, and betting on the team that will take the most corners during the match.

🔴 Cards Markets

The cards markets work just like the corner markets. Here, you can bet on the number of yellow cards and red cards that will be dished out by the referee.

🌓 Half Time Markets

Rather than betting on the outcome of a full match, you can also bet on the outcome of either of the two halves. For example, you can bet on the team that will win the first half or the second half.

These are just a few of the numerous online betting markets available to Kenyan players. On the average, a typical English Premier League match has over 100 betting options.

Betking Kenya Football Markets

Betking Kenya has very diverse betting market markets

Online Betting Features

Wanna add some extra spice to your online betting adventure? Find a bookmaker that has numerous betting features.

The list below shows some of the nice features that add extra excitement and variety to the online betting experience.

Best Online Betting Features

⏱️ Live Betting

Live betting has become hugely popular in online sports betting. Virtually every bookmaker in the world now has the live betting feature.

Also called in-play betting, it is the online betting feature that allows players to bet on a match that is currently being played.

Live betting creates a more immersive betting experience, and gives players a chance to place bets according to what is happening in the match.

Hence, the success rate in live betting is generally higher than for pre-match betting.

💰 Cash Out

In times past, when you place a bet, you need to wait for all your events to be over before knowing your fate.

However, with the cash out feature, you get to take your fate into your own hands.

Cash out allows you to end your bet even before the conclusion of all the events in your betslip.

So if your bet is going well, you can easily cash out and claim some profit rather than wait till the end of the bet and risk losing all your money.

Likewise, if your bet is not going well, you can also employ the cash out option, end the bet and minimise your loss. While you may not get your full stake back, you will at least receive a fraction of your stake.

Cash Out is now available on many online betting sites in Kenya.

✂️ Cut One

Cut one is a fairly new feature that lets players claim some cash if they lose their bet by just one game. For example, if you have 10 games on your ticket and miss by just one, you will still receive some money as reward for your effort!

🏘️ Bet Builder

Bet Builder is a unique and exciting feature that allows bettors to combine multiple betting markets in one match.

If you want to build a bet on a match between Arsenal and Chelsea for example, you can pick the match winner, total goals, highest scoring half, total corners, total cards, goal scorers and more.

The more options you add to your bet Builder, the higher the odds and the bigger your potential winnings.

📈 Odds Boost

If you are looking to make more money from online betting, you should consider choosing a site that regularly offers odds boosts (also called boosted odds).

If a site is offering boosted odds for specific matches, it means the odds on those matches are higher than normal.

Take advantage of boosted odds and stand a chance to win even bigger money.

🌐 Free Data

Free Data is an increasing common feature on betting sites in Kenya. With free data, users are able to place bets without using their data. With free data, you get to save some of your precious data for more important work!

Online Betting Site with Best Features

Join an Online Betting Site
David Mwangi
David Mwangi

Now that you know all about online betting in Kenya, go on and choose any of our recommended bookies and launch your online betting adventure.

Online betting is really enjoyable, as long as you bet responsibly.

My advice is that you consider betting as another source of entertainment, rather than a means to getting easy money.

Hopefully, the money will follow suit!