Licensed Betting Companies in Kenya

Licensed Betting Companies in Kenya

13 January 2023

Discover all licensed and registered betting companies in Kenya.


Company License NumberAction
22Bet bonus
22Bet bonus
License Number
Get 100% extra bonus money up to Ksh. 15,000 when you make your first deposit
License Number
License Number
License Number
License Number
License Number
David Editor-In-Chief, MBS Kenya

Why Use a Licensed Betting Company?

There are now over 100 betting sites available online to Kenyan players, but not all of them are licensed.

Apart from unlicensed betting sites being illegal in Kenya, they are also unsafe. Since they are operating without any checks, they are able to do whatever they wish.

Some of them indulge in betting malpractices like underage gambling, while a few others are just scam sites. Stay away from them!

We have written this article to help you identify the best licensed betting sites in Kenya.

How to Spot a Licensed Betting Company

💳 License Information

If a betting site has a Kenyan license, the license information will be displayed at the bottom of the site.

This is the instruction given by the Betting Control and Licensing Board (BCLB), Kenya's main licensing and regulatory body.

Hence, before you sign up on a betting site, scroll to the bottom of the site to see if they license is available.

The information usually included a licensing number given by the BCLB, the owners of the site, and their Kenyan office.

If this information is not available, do not use the betting site.

🧾 Tax

All licensed betting sites in Kenya are mandated to clearly disclose stipulated tax charges on their site.

According to Kenyan regulations, betting companies are instructed to charge a 7.5% excise tax on all stakes, and a 20% withholding tax on all winnings.

Before you place a bet, you should be able to see all tax charges on your betslip.

If the tax information is not available, then the betting site is most probably not licensed in Kenya.

📱 MPesa Availability

Another way to recognize a licensed betting site is through the availability of MPesa.

Before a betting company can obtain an MPesa paybill number from tech giants, Safaricom, the company must be fully licensed in the country.

Hence, if you see that a betting site has an MPesa paybill number, you can safely conclude that the company is licensed in Kenya.

Betting Control and Licensing Board (BCLB)

Kenya's Premier Licensing Body

The Betting Control and Licensing Board (BCLB) is Kenya's main gambling body. They are in charge of issuing out and renewing gambling licenses in the company.

The BCLB is also responsible for sanctioning operators that do not comply with Kenyan regulations.

Best Licensed Bookies and their MPesa Numbers
Company MPesa Paybill NumberAction
22Bet bonus
22Bet bonus
MPesa Paybill Number
Get 100% extra bonus money up to Ksh. 15,000 when you make your first deposit
MPesa Paybill Number
MPesa Paybill Number
MPesa Paybill Number

FAQs about Licensed Betting Companies in Kenya

🏆 Which licensed betting company is the best in Kenya?


There are over 50 licensed betting companies in Kenya, but the best of the lot is betway.

Other great licensed sites you can use include 22Bet, Betwinner and Betkwiff.

❓ How many licensed betting companies are in Kenya?

At the moment, there are over 80 licensed betting companies in Kenya.

🙋‍♂️ How do I know a licensed betting company?

Every licensed betting company is mandated to display its licensing information on its home page. The information is usually shown at the bottom of the home page.

🤔 Are all betting companies licensed in Kenya?

No, not all betting companies in Kenya are licensed.

There are still gambling sites online which have not been properly registered in Kenya. It is advisable to avoid these sites as they are generally unsafe.

🔓 Is it safe to use an unlicensed betting company?

No, it is not safe to use an unlicensed betting site.

In a bid to avoid paying tax, some Kenyan players have opted to use unlicensed sites.

This is potentially dangerous because these sites aren't accountable to Kenyan authorities, and cannot be sanctioned for any malpractice.

If you are scammed by an unlicensed betting site, you are effectively on your own.

💸 Which licensed betting company does not have tax?

All licensed betting sites are mandated to charge excise tax on stake and withholding tax on winnings.

💡 Which licensed betting companies are still active in Kenya?

There are over 50 active betting sites in Kenya with proper licenses.

📱 Which licensed betting companies have MPesa?

All active licensed betting companies in Kenya have MPesa.

Licensed Betting Companies Reviewed

That's a lot to digest, no? A list of 50+ licensed betting companies!

Not to worry, we are going to simplify things for you and make it easier for you to make your choice!

We have split this section into three parts:

Let's start off with the very best then, shall we? Here is a look at the top 10 betting companies in Kenya and what makes them so good.

Top 10 Licensed Betting Sites in Kenya


Best site for beginners

Betway is one of the safest and most reliable betting sites in Kenya. In fact, they are well known over the world as a reputable operator.

This international betting site has been in Kenya for a few years now, and the fact that they boast millions of Kenyan customers is evidence of the trust people have in them.

They have got a high quality betting site complete with all the options you need.

Betway Top Qualities

  • Very simple, easy to use betting company
  • Odds boost, cash out, and bet builder available
  • Nice welcome bonus for new customers

Betway Shortcomings

  • Online casino is quite underwhelming
  • No Asian handicaps


Best football odds

All betting companies in Kenya have football betting, but not many do it better than 22Bet.

Not only do they have a wide range of football betting options, 22Bet also offer some of the highest odds in the Kenyan market.

22Bet is a trusted betting site around the world, and has also been in Kenya for quite a few years now.

22Bet Best Qualities

  • Amazing football betting site
  • Very high football betting odds
  • Nice odds across all markets

22Bet Shortcomings

  • Site appears a little old and uninspiring
  • Cash out not the most generous
Claim 19,000KSh. offer

Get 100% extra bonus money up to Ksh. 15,000 when you make your first deposit


Best betting app

Since mobile betting is now the order of the day in Kenya, it is important to use a betting app that makes it easy for us to play our games and carry out our other betting operations.

The betwinner app is the best fit for that profile.

The betwinner app is smooth and easy to use. With a fantastic sportsbook and a vibrant live betting section, it is highly recommended for betting on-the-go!

Betwinner Best Qualities

  • Best betting app in Kenya
  • Complete sportsbook with over 30 sports
  • Very strong in-play betting section

Betwinner Shortcomings

  • Online casino is not available
  • Not enough promotions for Kenyan players


Loads of promos and bonuses

Mozzartbet has won the hearts of Kenyan players with their incredible range of promotions and bonuses.

From the Happy Monday Bonus to the Bonus 1000 offer, they have got the largest number of promos for new and existing players in the country.

The site in itself is also packed, with thousands of betting options for Kenyan players on a daily basis.

Mozzartbet Best Features

  • Numerous promotions for new and existing players
  • Nice Gaming variety including casino and virtuals
  • Great mobile app

Mozzartbet Shortcomings

  • Site appears too busy and clumsy at times
  • Deposits limited to MPesa


Super Charged Odds for new customers

Betkwiff is a classy new betting site that is making a really strong impression amongst Kenyan bettors.

Their supercharged odds feature is particularly catchy, so is their easy-to-claim new customer bonus.

They also have a strong horse racing section, just in case you want to try your hands on that!

Betkwiff Best Features

  • Supercharged betting odds
  • Great welcome bonus for new customers
  • Best site for horse racing betting

Betkwiff Shortcomings

  • Not the largest sportsbook around
  • Site may be confusing for inexperienced players


Huge 600% Acca Bonus

With multiple deposit bonuses and a huge 600% accumulator bonus, Chezacash is one of the best bonus sites in Kenya.

While new users get bonuses on their first three deposits, existing customers can claim bonuses on a weekly basis.

Combined with a sportsbook of over 30 sports, and features like cut one and cash out, this betting site is one of the go-to sites in the country.

Chezacash Best Qualities

  • Numerous deposit bonuses for new and existing customers
  • 600% Accumulator Bonus
  • Cash out, cut one and live betting available

Chezacash Shortcomings

  • Short welcome bonus validity period
  • Bet builder is not available


Most popular Kenyan bookie

In a country of many international betting sites, it's nice to see a local site situated right up their with the best bookies in the land.

Betika is the most popular Kenyan betting site around, and for good reason too.

They are very Kenyan in their operations, having features like the Shikisha Bet and the Sababisha Daily Jackpots.

They've also got all the regulars, including live betting, cash out, bet builder and more.

Betika Best Qualities

  • Proper Kenyan betting site
  • Nice range of gaming features
  • Great site for live betting

Betika Shortcomings

  • Limited esports coverage
  • Relatively small sportsbook


High class international bookie

After excelling in many different countries in the world, 888Bet have made their grand entry into the Kenyan market and the initial impression is that this is going to be a great ride.

Bringing in experience from operating in all parts of the globe, 888Bet promises exciting times for Kenyan players.

Already armed with offers like the 500% multibet bonus and the Bet Supercharge, this bookie looks set to become a huge favourite in Kenya.

888Bet Best Qualities

  • International brand with great repute
  • 500% Accumulator Bonus
  • Super fast withdrawals

888Bet Shortcomings

  • Less than 20 sports available
  • No welcome bonus for new customers


Multiple welcome offers

While other betting sites are catching up with the bonus offerings, Melbet remains one of the very best in that business, thanks to their multiple welcome bonus offers.

They remain the only site that has three different new customer offers. That is their main selling point.

Melbet is a standard betting site with a nice sportsbook, plus other regular features like live betting and cash out.

They aren't the most spectacular out there, but they certainly get the job done.

Melbet Best Qualities

  • Multiple welcome bonus offers
  • Loads of free bets for all customers
  • Nice online casino

Melbet Shortcomings

  • Customer support can be laboured
  • Not the most attractive looking site
Claim 26280Ksh offer

Receive a welcome bonus worth 200% of your initial deposit up to Ksh. 20,000. Example: Deposit Ksh. 5000 = Receive a Ksh. 10,000 as welcome bonus.


Largest Sportsbook in Kenya

With over 40 sports, 1xBet easily wins the vote for the most complete licensed betting company in Kenya.

If you love variety, then this is the betting site to go to. They've also got great odds and loads of bonuses for their players.

Speaking of bonuses, 1xBet has a 300% welcome bonus for new customers, which is one of the highest in the land.

1xBet Best Features

  • 300% Welcome Bonus
  • Huge sportsbook with over 30 sports
  • High odds across all sports

1xBet Shortcomings

  • Not the easiest site to navigate
  • Cash out is not great
Claim 20,000Ksh. offer

Receive 200% extra when you make your first deposit up to a maximum of 10,000.

Good Licensed Betting Companies in Kenya

Not impressed with any of the sites listed above? You are a hard person to please! Well, you can have a look at the bookies on this list and see if they fit your betting tastes.

1. Odibets

✅ Kenyan betting site with global standards

✅ Nice features like Odi TV, Lake Tatu Jackpots and Odi Chap Chap

✅ Great promotions like Happy Hour and Cash Back

❌ No Bet Builder Feature

❌ Slow customer support

2. Sportybet

✅ Super competitive betting odds

✅ Great cash out feature

✅ Very comprehensive sportsbook

❌ Another site that needs a bet builder

❌ Live streaming also missing

3. Kwikbet

✅ Up to 1000 Ksh Welcome Bonus

✅ Regular free bets for all customers

✅ Up to 200% Multibet Boost

❌ Tough Wagering requirements on welcome bonus

❌ Cut one, bet builder, live streaming absent

4. Betpawa

✅ Big brand across many African markets

✅ Great Pawaboost feature

✅ Nice sports Jackpots

❌ No Bet builder

❌ Few promotions available for Kenyan players

5. Betlion

✅ Lots of free bets for all customers (risk free bets, second chance free bets and more!)

✅ Neat and tidy betting site

✅ Very strong casino section

❌ No Cut One or bet builder

❌ Cash out can definitely be better

6. Starbet

✅ Fast rising betting site in Kenya

✅ Nice Gaming variety (virtuals, shikari made and more)

✅ Huge jackpots

❌ More bonuses needed

❌ Sportsbook is quite small

7. Betsafe

✅ Another international site with strong Kenyan feel

✅ 100% First Deposit Bonus, up to 1,000 KES

✅ Up to 200% multibet boost

❌ Bet builder feature surprisingly missing

❌ Less than 20 sports available

8. Playabet

✅ Risk free first bet for new customers

✅ Unique features like Tinga Pena and Kaza Mabao

✅ Bet Boost, Loyalty Bonus also available

❌ Less than 20 sports available

❌ Esports section is pretty weak

9. 10Bet

✅ 150% bonus, up to 10,000 KES on first three deposits

✅ Cut one available

✅ Super competitive odds

❌ Customer support is hard to contact

❌ No online casino

10. Scorepesa

✅ Up to 2,000 KES Welcome Bonus

✅ Site is easy to use

✅ Customer support is easy to contact

❌ Relatively small football markets

❌ Lack of promos and features

Having highlighted the best licensed betting sites in Kenya, it is only fair that we pick out the ones that do not make the cut in our expert opinions.

Licensed Betting Companies to Avoid

❌ Instabet
  • Site is boring and difficult to navigate
  • Hard to use on mobile
❌ Winkbet
  • Nice casino, but definitely for sports bettors
  • Promotions are casino-heavy
❌ Helabet
  • Feedback from Kenyan players hasn't been great
  • Regular complaints about slow withdrawals
❌ Pitch90Bet
  • Low Welcome Bonus Amount
  • Lack of promotions for existing customers
❌ ibets
  • Looks slow and old on mobile
  • Sports betting features are very limited
Choose a Great Licensed Betting Company
David Mwangi

David Mwangi

Now that you know all the licensed betting sites in Kenya, feel free to choose anyone of them for your betting adventure.

Like we have pointed out in this article, some bookies are better than the others, but they are all generally safe to use.

Here is another quick reminder of the best licensed bookies in the land.

List of Best Licensed Betting Companies in Kenya
Company BonusAction
22Bet bonus
22Bet bonus
Bonus Up To Ksh. 19,000
100% Deposit Bonus
Get 100% extra bonus money up to Ksh. 15,000 when you make your first deposit
100% Up To Ksh. 15,000
High Odds and Numerous Promos
200% Bonus Up To Ksh. 10,000
1xBet bonus
1xBet bonus
Receive Up To Ksh. 20,000
Receive 200% extra when you make your first deposit up to a maximum of 10,000.
50% Daily Deposit Bonus
450% Bonus Up To Ksh. 17,500