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Best Football Betting Sites

The best UK football bookmakers, offers and promotions - handpicked by our betting site experts.

March 2024: Top UK Football Betting Sites

To find out the best betting sites for football, we've put all the top UK bookmakers through their paces. Here are our recommendations:

  1. Bet365
  2. Sky Bet
  3. Betfred
  4. LiveScore Bet
  5. Ladbrokes
  6. Coral
  7. BetVictor
  8. Betway
  9. BetUK
  10. Virgin Bet
  11. Parimatch
  12. Kwiff
  13. Spreadex
  14. BoyleSports

Our recommendations are based on what punters in the UK value most when betting on football. This includes:

Live streaming - In-play betting is one thing. But the best football bookmakers take live betting one step further with live streams. The catalogue of games (and volume shown) depends on the bookie but the best show many of the top leagues including La Liga, Serie A, and Bundesliga matches, as well as FA Cup and Championship fixtures.

Acca insurance & boosts - Getting a free bet back helps to soften the blow if one team lets you down. Many top UK bookies offer acca insurance and/or boosted odds for that all-important football accumulator.

Bet Builder - Combining as many selections as possible within one bet is popular when betting on individual games or even across several matches.

Free bet/ Loyalty clubs - A loyalty club or free bet club sees you get rewarded for the football bets you place. You need to opt in and wager a certain amount during a week to qualify.

Free-to-play football predictor games - Almost every bookie offers a football predictor game for punters to play every weekend, free of charge. Most centre on predicting the result/scoreline/goalscorers of the week’s football fixtures with cash prizes and free bets up for grabs.

Football betting promotions - One of the most popular football promos among UK football bookies at the moment is the Early Payout offer. Here the bookie will settle your bet early if the team you’ve backed is 2 goals ahead. Your bet will be paid a winner, regardless of the final result.

Where next?

    Best betting sites for football

    18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

    Bet365

    • Best for football live betting
    • Great football bet builder
    • 2 goals ahead early payout offer
    • Not the best looking site ever
    • May limit winning players
    Welcome Offer
    Bet £10 Get £30 in Free Bets
    Claim Go to website

    Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

    Website: bet365.comFounded: 2001
    Owner: Hillside (New Media) LtdHeadquarters: Stoke-on-Trent

    Summary

    Author: Ryan Ryan

    Bet365 is the most popular betting site in the world, and there are good reasons for it. The selection of odds, combined with a great in-play betting and other promotional features makes Bet365 online sports betting very hard to beat.

    Read full review

    Sky Bet

    • Frequent odds boosts
    • Free football bets
    • Quality range of markets including GK saves
    • No Asian handicaps
    Welcome Offer
    Get £30 in Free Bets when you place any bet
    Claim Go to website

    NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG

    Website: skybet.comFounded: 2000
    Owner: Flutter Entertainment PlcHeadquarters: Leeds, UK

    Summary

    Author: Ryan Ryan

    Sky Bet is among the elite UK betting sites. Its website and app are smooth and seamless, new customers are well taken care of and existing punters more so with an array of promotions and a knockout loyalty program. Sky Bet also has terrific live streaming options, an excellent bet builder and its Group Bets feature makes it easier than ever before to place bets with your mates.

    Read full review

    Betfred

    • Double Delight & Hat-trick Heaven
    • Acca insurance
    • Excellent welcome offer
    • Not the most modern site
    Welcome Offer
    Bet £10 Get £50 in Bonuses
    Claim Go to website

    New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

    Website: betfred.comFounded: 1967
    Owner: BetfredHeadquarters: Warrington
    Betfred homepage
    Betfred live betting
    Betfred Casino

    Summary

    Author: Ben Smith Ben Smith

    Pretty much every bettor in the UK has heard of Betfred. The Warrington-based bookie has been around since the 1960s and still has a presence on the high street while also operating an online betting site. The company is heavily involved in sponsoring lots of sporting events in the UK and around the world, and their global presence continues to grow.

    Read full review

    LiveScore Bet

    Best new football bookie
    • Football live streaming available
    • LiveScore Squads
    • Great for corners and cards betting
    • More payment options would be nice
    Welcome Offer
    Bet £10 Get £20 in Free Bets
    Claim Go to website

    New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

    Website: www.livescorebet.comFounded: 2020
    Owner: LiveScore GroupHeadquarters: Gibraltar

    Summary

    Author: Ryan Ryan

    LiveScore has long been a go-to site for a decent chunk of British sports fans looking for real-time sports updates. In 2020, LiveScore has branched out into the online betting space and, in our view, has done a jolly good job: A decent sign up offer, plenty of live streaming, a tight UX and loads of markets - what's not to like?!

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    Ladbrokes

    • 1-2-Free (£100 cash prize)
    • Acca boosts
    • Regular football odds boosts
    • Cash out offers could be higher
    • Limited markets for some niche matches
    Welcome Offer
    Bet £5 Get £20 in Free Bets
    Claim Go to website

    18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.

    Website: ladbrokes.comFounded: 1886
    Owner: EntainHeadquarters: London

    Summary

    Author: Ryan Ryan

    Punters can grab good value prices at Ladbrokes with boosted odds available across a range of markets. There are plenty of promotions for new and existing customers - including a free bets sign up offer that requires an initial deposit of just £5.

    Ladbrokes sign up offer (how to claim)
    Ladbrokes promotions
    Ladbrokes football
    Ladbrokes horse racing
    Ladbrokes app
    Ladbrokes payment methods
    Ladbrokes casino

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    Coral

    • Quality in-play betting
    • Football Super Series
    • Lots of free bets and promotions
    • Standard odds are not always the highest
    • Not the smartest desktop interface
    Welcome Offer
    Bet £5 Get a £20 Free Bet
    Claim Go to website

    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

    Website: sports.coral.co.ukFounded: 1926
    Owner: Ladbrokes Coral Group plcHeadquarters: London
    Coral home page
    Coral in play betting
    Coral live casino

    Summary

    Author: Ryan Ryan

    Coral has been around for almost a century and it has deservedly maintained its place towards the top of the UK betting industry. For British sports fans, the Coral site has everything you could want. The football and horse racing sections are both filled with lots of markets and offers, and the live streaming catalogue is one of the best around.

    Read full review

    BetVictor

    • Great football bet builder
    • Generous sign up offer
    • Pick 6 free-to-play game
    • Limited live streaming
    Welcome Offer
    Bet £10 Get £40
    Claim Go to website

    18+ New customers only. New customers only. Opt in & bet £5+ on Cheltenham. Get £20 in Cheltenham Free Bets & 20 Free Spins on Big Bass Bonanza. Offer & Bonuses expire at 17:30 UK Time on 15.03.2024. Debit Card/Apple Pay payments only. T&Cs apply, see below. Begambleaware.org | Please gamble responsibly

    Website: betvictor.comFounded: 1946
    Owner: Betvictor LtdHeadquarters: Gibraltar

    Summary

    Author: Ben Smith Ben Smith

    BetVictor has been around since 1946 and has stood the test of time as the industry has shifted towards online gambling. The BetVictor betting site has a unique and classy design and offers the UK punter plenty of valuable features such as bet builders on football and NBA, plus the horse racing Betfinder.

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    Betway

    • Pre-built bet builder options
    • Great in-play football options
    • 4 to Score free-to-play game
    • No asian handicaps
    Welcome Offer
    £30 Matched Free Bet
    + 100 Free Spins
    Claim Go to website

    *New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

    Website: betway.comFounded: 2006
    Owner: BetwayHeadquarters: Malta
    Betway home
    Betway in play football
    Betway casino home

    Summary

    Author: Ryan Ryan

    Betway has long been one of the most prominent UK online betting sites, and a great choice for many players worldwide. Among its biggest pros are a great supply of odds, user-friendly interface and a first-class esports offering.

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    BetUK

    • Great coverage of global football
    • Strong in-play football offering
    • Dedicated mobile apps
    • Limited live streaming
    • Payment options could be improved
    Welcome Offer
    Bet £10 Get £30 in Free Bets
    Claim Go to website

    Full T&Cs Apply. Full T&Cs Apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 2 x £10 Horse Racing and 1 x £10 Free Bet Builder. 7 day expiry. Stake not returned. T&Cs Apply. BeGambleAware.org

    Website: www.betuk.comFounded: 2018
    Owner: LeoVegas Gaming PLCHeadquarters: Malta

    Summary

    Author: Nick Albert Nick Albert

    BetUK might just be the best new(ish) betting site on the market. The sign up offer is generous and you can take advantage of great existing customer offers (like the Bet UK Acca Club, for example) once you're in, too.

    BetUK sign up offer (how to claim)
    BetUK promotions
    BetUK football
    BetUK horse racing
    BetUK app
    BetUK payment methods
    BetUK support
    BetUK casino

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    Virgin Bet

    • Lots of football live streaming
    • Virgin Bet Fives free to play game
    • Plenty of corners markets
    • Not many play props markets
    • No cards markets
    Welcome Offer
    Bet £10 Get £20 in Free Bets
    Claim Go to website

    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+

    Website: virginbet.comFounded: 2019
    Owner: Gamesys Group PlcHeadquarters: London
    Virgin Bet home page
    Virgin Bet live
    Virgin Bet Casino UK

    Summary

    Author: Ben Smith Ben Smith

    Launched initially as a mobile-only product in 2019, Virgin Bet is now a fully-functioning online betting site with an excellent offering on both desktop and mobile. SBTech have created a bespoke sportsbook for this site, and a wide range of pre-match and in-play markets are available across 30+ sports.

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    Parimatch

    • Huge match selection
    • Asian handicap markets
    • Corners markets
    • No footy live streaming
    • Not the best for player props
    Welcome Offer
    Bet £10 Get £30 in Free Bets
    Claim Go to website

    18+ New customers only. Opt in, and bet £10 on football (odds 2.00+) within 7 days from registration. No cash out. Get 6x£5 football free bets for set markets, which expire after 7 days. Selected payment methods only. Click on the links for full T&Cs. begambleaware.org | Please gamble responsibly

    Website: parimatch.co.ukFounded: 1994
    Owner: Pari-match LLCHeadquarters: Cyprus
    Parimatch sports betting
    Parimatch live betting
    Parimatch casino

    Summary

    Author: Ben Smith Ben Smith

    Parimatch is a Cyprus-based bookmaker and is one of the most popular betting sites in the CIS region. On October 1st, 2020, they launched in the UK, having partnered with English Premier League clubs Everton and Leicester City. The Parimatch site features a wide range of sports betting markets as well as a top Esports offering.

    Read full review

    Kwiff

    • Best for odds boosts
    • Premier League guaranteed supercharge
    • Great dedicated mobile apps
    • Limited payment options
    • No live football streaming
    Welcome Offer
    Bet £10 Get a £30 Surprise Bet
    Claim Go to website

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

    Website: www.kwiff.comFounded: 2015
    Owner: Eaton Gate Gaming LimitedHeadquarters: London
    Kwiff home page
    Kwiff In Play Football
    Kwiff Casino

    Summary

    Author: Ryan Ryan

    Despite being a relative newcomer, Kwiff is already quite a recognisable brand in the UK market thanks to several quirky advertising campaigns over recent years. Kwiff offers some of the biggest odds boosts you can find anywhere and it’s comprehensive coverage of sports markets means there’s something for everyone here.

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    Spreadex

    • Spread betting as well as fixed odds
    • Good bet builder
    • Great live streaming
    • No PayPal deposits
    Welcome Offer
    Bet £10 Get £40 in Free Bets
    Claim Go to website

    Place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. Ts&Cs Apply. 18+ begambleaware.org. Spread betting can exceed deposit.

    Website: spreadex.comFounded: 1999
    Owner: Spreadex LtdHeadquarters: St Albans, UK
    Spreadex homepage
    Spreadex live betting
    Spreadex Casino

    Summary

    Author: Ben Smith Ben Smith

    Spreadex is a betting and trading site that allows users to bet on sports as well as buying and selling financial assets. Spreadex differs from other online sportsbooks in that it offers spread betting as well as standard fixed odds. There is also a Spreadex Casino which features a wide range of games.

    Read full review

    BoyleSports

    • Football live streaming
    • Loads of payment methods
    • High quality mobile app
    • No asian handicaps
    Welcome Offer
    Bet £10 Get a £20 Free Bet
    Claim Go to website

    *New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.

    Website: www.boylesports.comFounded: 1982
    Owner: BoyleSportsHeadquarters: Dundalk (Ireland)
    Boyle Sports Homepage Mobile
    Boyle Sports In Play Mobile
    Boyle Sports Casino Mobile

    Summary

    Author: Ryan Ryan

    BoyleSports is a well-recognised brand for British punters, with over 340 betting shops throughout the UK and Ireland and a long history of big-value sponsorships across a range of sports. Live streaming on horse racing, football and more is one feature that marks BoyleSports out as a truly high-quality online operator.

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    Bet365

    Screenshots of Bet365 football betting shown on iphone

    Bet365 blows most other online football betting sites out of the water when it comes to the amount of matches covered in-play.

    Up to 12 selections can be combined in Bet365's soccer bet builder, and navigating around these markets is a breeze on both the app/mobile browser and the desktop.

    Some of the best-value football odds in the UK can be found at here, and I often use these prices as a benchmark for judging bet365 alternatives.

    The self-styled 'world's biggest bookie' has plenty of muscle in the market, which means it can afford to offer a generous welcome bonus to new footy punters.

    Sky Bet

    Sky Bet football betting markets shown on iphone

    Sky Bet’s status as a top football betting site isn’t really up for debate. Not only is it one of the most recognisable betting brands in the UK, but its offering for football betting has few faults.

    Friends of mine are always jumping on the latest Sky Bet odds boosts and claiming free football acca bets via the Sky Bet club. And no Saturday afternoon is complete without trying to win £250,000 by playing Sky Bet’s free Super 6 game.

    Its Bet Builder function, BuildABet, is purely for football and includes all the important player, team and competition statistics you need.

    To add to that, Sky Bet has an unbelievable range of football markets including cards, corners, and even offering the opportunity to bet on goalkeeper saves - a market we’ve yet to see offered by another bookie.

    Betfred

    Betfred football betting markets shown on iphone

    Betfred is one of the UK's most well-known independent bookmakers and is rightly recognised as one of the UK's best football betting sites.

    Integrated in-play football tips are provided by Racing Post Insight, and there are plenty of other great football features including PickYourPunt Builder and daily price boosts.

    A drawback is that there aren't quite as many matches covered here compared to some competitors but as long as you're not a fiend for Romanian division four live betting, you'll be fine.

    (It's also probably our favourite site for betting on rugby league, if you're partial to that when then footy's not on during the summer).

    Livescore Bet

    Screenshots of Live Score Bet football betting markets shown on on iphone

    No longer just a score-checking service, LiveScore has expanded into the sports betting arena with LiveScore Bet.

    In our view, LiveScore Bet has all the qualities to keep pace with its more established and experienced counterparts. From signing up to placing a bet, its sportsbook offers a quick and smooth and there are a load of features to boot.

    A biggie for me is its vast live-streaming catalogue. Matches from La Liga, Serie A and Ligue 1, as well as fixtures from the national leagues in Portugal, Denmark, Sweden and Poland, can all be viewed on the website or mobile app.

    Other highlights include its easy-to-use bet builder (pre-loaded with bets), free bets and LiveScore Bet Squads, the free-to-play game that awards cash prizes for picking a player that scores in the selected football matches.

    Ladbrokes

    Ladbrokes football betting offers screenshots shown on iphone

    No football betting site list is complete without Ladbrokes. As far as we’re concerned, it has the whole package.

    This includes an array of free football games including 1-2-Free, Halftime Quiz and 5-A-Side and top football promotions such as 2UP&WIN its football acca insurance, a key factor in Ladbrokes being ranked as the best football betting site for football accumulators by our betting sites experts. Footie odds boosts are also second to none.

    The market selection includes popular bets on cards, corners, shots on target etc. while you can always bank on there being a load of specials only available on Ladbrokes thanks to #GetAPrice markets (the most requested bets by customers on Twitter).

    If you enjoy tuning in to see how your bet is doing, Ladbrokes also streams hundreds of games from all the top leagues, including La Liga, Serie A and Harry Kane’s new home, the Bundesliga.

    Coral

    Coral football betting screenshots shown on iphone

    Whether it be as a high street bookie or an online bookmaker, Coral is synonymous with football betting. Its status as one of the UK’s leading football bookies remains today, almost a century after its founding.

    In our mind, Coral’s success is due to its understated approach. There’s nothing particularly fancy about the website, in fact, it’s fair to say you will find better-looking betting websites elsewhere. But that’s the point, Coral is a no-nonsense football bookie with a focus on providing quality promotions and features.

    Its Bet Builder tool, for instance (called Build Your Bet) is second to none. It allows you to add a range of player props such as shots on target, total passes, total tackles and even offsides, providing customers with an unmatched variety of player bets.

    In addition, Coral’s Football Super Series game is one of the best free-to-play football games, mainly for its simplicity (predict four match stats from the selected games and win free bets or £100 cash). Coral’s offering also features a busy live-streaming schedule that includes matches from La Liga, the Bundesliga and Serie A.

    BetVictor

    Screenshots of Bet Victor football betting markets on iphone

    There aren't many football betting websites as stylish as BetVictor. The iconic UK bookie makes betting on football even more enjoyable than it is thanks to a unique and effective layout.

    A knack for creating a seamless experience extends to the bet builder which is easy to use and includes a wide range of player and match stat markets, as well as cards and corner bets.

    Odds boosts are frequent and competitive and BetVictor has you covered if/when your accumulator fails to land, giving you your stake back.

    Live streaming is fairly limited, which is surprising given how established BetVictor is. But this is kind of made up for with Pick 6, BetVictor’s free-to-play predictor game where a grand is up for grabs for correctly predicting six stat-based questions on the weekend’s action.

    Betway

    Screenshots of Betway football betting shown on iphone

    West Ham would struggle to break into the top two but Betway, their principle shirt sponsor, is deserving its lofty position on our football betting sites list.

    Boosted odds are ten a penny at Betway and matches and markets are easy to navigate on the slick dedicated app (or the mobile/desktop sites). Live streaming is available on selected matches and the in-play stats and graphics are extensive and easy to interpret for those games you can't watch.

    Betway's 4 to Score free-to-play game is also a great way to boost you football betting balance without having to make extra deposits. All you have to do is pick the first goalscorer in four games selected by Betway and there's up to £50,000 up for grabs each round.

    BetUK

    Bet UK football betting markets and in play screenshots shown on iphone

    BetUK wasn't much to write home about when it first launched in 2018 but it's improved massively since then.

    It still lacks live streaming and specials and promos are probably better elsewhere, but BetUK is nevertheless a top football betting option.

    In-play and pre-match options are on a par with top-tier UK operators, but the range of football outright markets at BetUK is seldom matched. You can place wagers on league & tournament winners, top goalscorer and assisters in all good European leagues (and some rubbish ones too), and you can also bet on players' future/next clubs.

    If all that wasn't enough, you should also know that BetUK consistently has one of the best betting sign up offers available to UK punters.

    Virgin Bet

    Virgin Bet football betting markets and weekly acca offer shown on iphone

    Virgin Bet has gone from strength to strength since stepping into the world of online sports betting in 2019 and, in my (expert) view, is one of the most underrated football bookies around.

    As a football bettor myself, I find it ticks many boxes. This includes a terrific live-streaming service for fixtures in La Liga, Serie A and Ligue 1. Matches from the national divisions in Denmark, Sweden and Poland are also available if (like me) your love of football goes beyond the top European leagues.

    As for betting markets, the list is long and varied. You will find popular over/under, corner and card bets, as well as player-specific markets such as assists, headed goals and shots on goal.

    On top of that, Virgin Bet’s Bet Builder comes with pre-selected outcomes that you can save time by simply adding to your betting slip. Free bets are frequent and Virgin Bet Fives, the free-to-play game, sees cash prizes awarded if a chosen player scores in selected matches.

    Parimatch

    Parimatch football betting screenshots shown on iphone

    Parimatch has benefitted from high-profile partnerships with Premier League teams and a collaboration with BetVictor to become a popular option among football punters.

    Clearly, it has many similarities with BV, the layout and style being the most noticeable (which is by no means a bad thing - the user experience at BetVictor is as good as it gets).

    But Parimatch’s focus on football is a lot more evident, particularly with the volume and variety of football offers for existing customers. Football is also the first sport you see upon logging in.

    Live streaming isn’t part of the offering at Parimatch but it does have a regularly updated football blog packed with previews and tips.

    Kwiff

    Screenshots of Kwiff football betting markets shown on iphone

    Kwiff tries to do things slightly differently and, for the most part, pulls it off. Suprised bets and supercharged odds are available and the overall football betting selection is great.

    If you're looking for odds boosts, Kwiff is pretty hard to beat. It has guaranteed price boosts on Premier League matches and it's massive 'kwiffed' odds are unique in the market.

    In our opinion, Kwiff is one of the nicer looking UK online betting sites. It's a clean design and it's easy to navigate on both mobile and desktop.

    There's unfortunately no football live streaming but the rest of the Kwiff package more than makes up for this.

    Spreadex

    Screenshots of Spreadex football betting and corners markets shown on iphone

    Spreadex is unique in the UK football betting sites marketing in having both a fully featured sportsbook as well as a spread betting platform.

    There are fairly competitive odds available in the in-play sportsbook football markets, and the fast markets are a nice feature.

    You can also always rely on Spreadex to have one of the better sign up offers on the market, so there's no time like the present to sign up and claim your bonus.

    It's a shame that there are now e-wallet deposits or withdrawals but that's a minor criticism of what is otherwise a top-tier football betting site.

    BoyleSports

    Boyle Sports football betting offers shown on iphone

    It's probably only Ireland's second most famous betting brand after Paddy Power, but the quality of BoyleSports football offering exceeds Paddy's in many aspects.

    BoyleSports offers live streaming of various football leagues, up to 100% odds boosts on footy accas, and a great selection of daily specials and enhanced prices. You can place some good value football bets here.

    The sign up offer might not be the most generous in the business, but it's super simple to claim. There's also the free-to-play football prediction game Fantasy 5 to keep you busy.

    New football betting sites

    Rank Bonus Turnover Min odds 
    18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
    1

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    ClaimGo to website

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    2

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    18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply

    3

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    Turnover: No requirements

    Lowest odds:

    ClaimGo to website
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    Bet £15 Get a £10 Free Bet

    Turnover: No requirements

    Lowest odds: 1/1 (2.00)

    ClaimGo to website

    18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

    5

    100% up to £111
    + 100 free spins on Book of the Dead

    Turnover: 60x bonus amount

    Lowest odds:

    ClaimGo to website

    New players only | No restrictions while playing with cash | Min. refund bonus is £10 | Wagering on bonus is 60x | Bonus based on 1st deposit lost | Max bet with bonus is £5 | Skrill and Neteller excluded |

    6

    Bet £10 Get £40 in Free Bets

    Turnover: No requirements

    Lowest odds: 1/1 (2.00)

    ClaimGo to website

    Full T&Cs apply. New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

    7

    Bet £10 Get a £10 Free Bet

    Turnover: No requirements

    Lowest odds: 1/1 (2.0)

    ClaimGo to website

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

    8

    Bet £10 Get a £10 Free Bet

    Turnover: No requirements

    Lowest odds: 1/1 (2.0)

    ClaimGo to website

    This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply

    9

    Bet £10 Get £20 in Free Bets
    + 50 Free Spins

    Turnover: No requirements

    Lowest odds: 3/1 (4.0)

    ClaimGo to website

    18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org

    10

    100% up to £100 Casino Bonus
    + Football Acca Boost up to 50%

    Turnover: No requirements

    Lowest odds:

    ClaimGo to website

    Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions

    Rhino Bet

    Rhino Bet football betting markets shown on iphone

    Rhino Bet is a sharp-looking sportsbook from the Playbook Gaming stable which has an excellent variety of football markets and regular football specials.

    The football bet builder is stacked full of useful markets including handicaps, corners, and cards that you don't find at all other UK footy bookmakers.

    Another area that Rhino Bet excels in is the player props: Player cards, assists, and a great selection of different player goalscorer markets (including method of scoring) are open for betting.

    If we're gonna pick holes, we'd like to see more payment methods available and customer service options could be more extensive, too.

    Bzeebet

    Bzeebet football betting markets shown on iphone

    As one of the UK’s newest betting sites, Bzeebet may not have come up on your radar when searching for the top football bookies. But I’m here to tell you that Bzeebet is certainly worth a punt.

    A big reason for jumping on the Bzeebet train is the market selection. The Aspire Global powered brand is stacked with bets, offering tremendous variety for games at home and abroad.

    There’s a free bet club and acca boosts, while Bzeebet also has an easy-to-use bet builder and a smooth cash-out feature, giving you full control over your wagering.

    While you won’t find live streaming, there are plenty of payment options which ensure a hassle-free betting experience.

    Highbet

    Highbet football betting screenshots shown on iphone

    Highbet is one of a clutch of brand-new betting sites from the popular iGaming software provider, Aspire Global.

    Asthetically, the site looks great and feels fresh - the royal blue of Chelsea combined with a splash of Norwich canary yellow works to good effect and catches the eye!

    We also give Highbet credit for the huge number of football markets - Premier League fixtures have close to 400 different bets available. Coverage of the other top European leagues is also comprehensive.

    Highbet’s bet builder is fairly basic but does the job and in-play betting is also to a good level. There is no live streaming, however.

    Yeti Bet

    Yeti Bet football betting screenshots shown on iphone

    Bizarrely named betting brands are the way forward apparently. Or, companies are running out of ideas. Either or.

    Anyhow, don’t let that get in the way of a solid football offering over at Yeti Bet.

    While you don’t get all the bells and whistles that come with the very best football gambling sites, there is a top selection of markets for leagues and tournaments in a range of countries, odd boosts (up to 50%) on all footie acca of 4 or more bets and a decent bet builder.

    Live streaming is not part of the package, and neither, so it seems, are football betting promotions.

    However, bearing in mind Yeti Bet is an add-on to a casino site, its sportsbook, and football coverage is well worth a look.

    BetTarget

    Bet Target football betting markets and in play shown on iphone

    Punters will be blown away by the football coverage at BetTarget. There are abundant pre-match, in-play and futures markets for all the top European leagues (and even the moneybag league in Saudi Arabia).

    Its bet builder and cash-out feature are basic compared with the top football bookies. And, as with all the Aspire-powered bookies, the lack of live streaming is a big miss.

    That said, newcomers to BetTarget will appreciate the strong structure of the sportsbook and the straightforward sign-up process. Meanwhile, ‘Target Tip’, a feature that provides betting recommendations based on stats, serves as betting inspiration or a way to save time.

    It's also worth noting that BetTarget is a terrific option if you’re looking to deposit using a payment method aside from a debit card.

    UK Football Betting Sites FAQs

    What are the best football betting sites?

    The best UK football betting sites for 2023/24 are:

    What are the best new football betting sites?

    Like new signings at Chelsea, new bookmakers keep on coming. Here’s a list of the top new online football bookies:

    Bookie
    UK launch
    Our Rating

    BetUK

    2018

    8/10

    Parimatch

    2020

    8/10

    LiveScore Bet

    2020

    8/10

    Rhino Bet

    2021

    7/10

    BetTarget

    2021

    7/10

    Luckster

    2022
    7/10

    FansBet

    2017

    8/10

    Betiton

    2020

    8/10

    SBK

    2019

    8/10

    Mr Play

    2017

    8/10

    2022
    8/10

    Can I claim free bets on football betting sites?

    Yes! Many free bet offers aren't necessarily football-specific, but you'll be able to claim and use them on football markets.

    For example, lots of bookies now offer ‘free-to-play’ games through which you can earn free bets or cash to use on football without needing to satisfy deposit or wagering requirements.

    Our favourite football free-to-play games are:

    Which bookie has the best football odds?

    We’ve looked at so many UK bookies by now that we can spot value prices from a mile off. After all of our hundreds (maybe thousands) of hours’ research, there’s one football betting site that comes out top of the pile for the best football odds: Bet365.

    It doesn’t matter whether you’re betting pre-match or inplay, international or club football, elite level European or semi-pro South American soccer, Bet365 always offers the best value for UK footy punters.

    Which site is best for Premier League betting?

    UK bookies understandably go hard on the Premier League marketing. It’s where they earn their big bucks. We’d say the following are all great options for EPL betting:

    • Paddy Power - Plenty of promotions
    • Ladbrokes - Traditional footy heavyweight
    • Kwiff - Supercharged EPL accas
    • Betfair - Uniquely liquid exchange
    • Bet365 - Unbeatable odds

    Do all UK bookies offer asian handicap markets?

    These are currently the UK's best football betting sites for asian handicap betting:

    • Bet365
    • 888sport
    • Parimatch
    • BetUK
    • BetVictor
    • Rhino Bet

    Online football betting sites

    All top online football bookies offer the same core markets on top matches (and some rubbish matches, too), but there are specific areas where certain operators really excel. We break them down for you below:

    Football Betting Offers

    The most obvious football betting offers are the sign up bonuses advertised by online bookies. Yes, these are more generic offers but they can almost always be used on football betting markets.

    The sign up offers are the most straightforward offers around (and usually the best in terms of value), but that doesn’t mean there aren’t tasty little morsels for punters who are already existing customers at the top sites for football betting:

    Existing Customer Offers for Footy Punters

    • Free Bets (we’ve got more on this below!)
    • Deposit bonuses - Betway regularly offers these
    • Odds/price boosts - Ladbrokes & BetMGM are great for this
    • Early payout - look no further than Bet365
    • Acca insurance - Betfair’s Acca Edge is one of the best
    • Money back offers - Paddy Power are renowned for these.

    Ladbrokes football offers

    Bet £5 Get £20 in Free Bets

    Ladbrokes has great form when it comes to football betting offers. Odds boosts, free-to-play games like 5-A-Side and 1-2-Free, and a great sign up offer all help to create an elite football offering at Ladbrokes.

    Claim £20 offer

    18+ New UK+IRE customers. Paypal and certain deposit types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned. Not eligible for Casino Welcome Offer. No cashout, restrictions + T&Cs apply.


    William Hill football offers

    Bet £10 Get £30 in Free Bets

    William Hill is packed full of offers for existing customers like enhanced odds, daily specials and opportunities to bag free bets via the Acca Club or Scratch of the Day. The sign up offer is very decent, too.

    Claim £30 offer

    18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.


    Free Football Bets

    Nowadays, you’d struggle to find a top football betting site that doesn’t have some sort of free bet offer going. However:

    It’s important to remember that not all free bets are the same!

    Some come with nasty strings attached such as turnover or minimum odds requirements.

    At My Betting Sites, our experts say that signing up with multiple bookies is always a good idea for the simple reason that it gives you the opportunity to pick the best price on offer for any given market:

    You’re not obliged to spend loads of money at every bookie you have an account with, so why limit yourself?

    ❗Are the free bet offers on this site legit?

    Regulation is pretty tight in the UK market, so you can be fairly sure that any new bookie you register with is legit. However, you should certainly still do your own research - and it’s worth knowing that we only feature or even mention online bookies on mybettingsites.com if they have the correct, legitimate operating permissions and licenses for their respective jurisdiction.

    Signing up with a new bookie is also undoubtedly the best (quickest, easiest, simplest, bla bla) way to earn free bets.

    If you don't believe me, just look at the sign up offers below:

    Top 5 free bet offers

    18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

    1. Bet £10 Get £30 in Free Bets

      Full T&Cs Apply. Full T&Cs Apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 2 x £10 Horse Racing and 1 x £10 Free Bet Builder. 7 day expiry. Stake not returned. T&Cs Apply. BeGambleAware.org

    2. Bet £10 Get a £30 Surprise Bet

      New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly

    3. Bet £10 Get £40

      18+ New customers only. New customers only. Opt in & bet £5+ on Cheltenham. Get £20 in Cheltenham Free Bets & 20 Free Spins on Big Bass Bonanza. Offer & Bonuses expire at 17:30 UK Time on 15.03.2024. Debit Card/Apple Pay payments only. T&Cs apply, see below. Begambleaware.org | Please gamble responsibly

    4. Bet £10 Get £20 in Free Bets

      New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org

    5. Bet £10 Get £40 in Free Bets

      Full T&Cs apply. New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

    Free No Deposit Football Bets

    Do these even exist?

    The first important point to make is that people often go looking for ‘no deposit’ freebies because they want to gamble without taking the risk. We think that’s the wrong attitude.

    Even if you do find a truly ‘no deposit’ offer (which is unlikely in the UK market) you should always be conscious of the risks involved in sports betting. Do your own research into the products and operators and bet responsibly.

    That said, I guess the various free-to-play prediction games on offer at different bookmakers could qualify as a way to access ‘no deposit free bets’.

    You’ll need to have a registered account at the relevant online bookie and you may have to have deposited at some point to play these games but they don’t require a specific deposit in and of themselves:

    Bookies with football free to play games

    Free-to-play games typically involve either making predictions (such as correct scores), spinning a simple prize wheel or playing a free scratch card for a chance to win prizes.

    There are generally weekly or season-long cash jackpots to be won on free-to-play prediction games, but most free-to-play games offer free bets as consolation prizes if you don't land the main prize.

    Football Betting Promotions

    Aside from the free-to-play stuff we just talked about above (which could just as easily come in this section), there are a ton of different approaches online bookmakers take to promote their own football betting markets. Here are a few of the ones our experts think are the most valuable (and fun! Remember to have fun when you’re betting on footy 🙂):

    • Best odds guaranteed/price promises (for example SBK’s Price+)
    • Competitions & giveaways (Betfred has done these in the past)
    • Event-specific promotions
    • Bet requests (available at loads of the big bookies)
    • In-play promotions (such as Betfair's no cash out suspension)

    Paddy Power Football Betting

    Bet £5 Get £20 in Free Bets

    Even if you don’t already have an account with Paddy Power, you’ll likely have seen some of their ads on the telly (they currently feature a self-depreciating José Mourinho cashing in on his ‘Special One’ moniker).

    Paddy shouts loud but, to be fair, it does back up this noise with a great product for football punters. The sign up offer is great, and it’s one of the top bookies for football betting promotions.

    Claim £20 offer

    New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.


    More UK football betting site features

    Football Odds

    The bread and butter for all online football bookies.

    If you don’t offer attractive prices, the punters will not come.

    In such a competitive market as the UK, bookies really need to:

    • Think hard about their overround (payout percentage)
    • Ensure their in-play odds update quickly
    • Give punters value on cash outs.

    Plenty of bookies offer decent prices and score highly on all three of these points, but none really challenge Bet365 as the best-priced bookie in the UK market.

    Football Accas

    I, like many UK punters, enjoy a good acca. Whether it's a 3-fold of heavy home favourites or a 10-leg moonshot that would make me a millionaire if it came in, I love the buzz of following multiple games that I have a stake in.

    Football accas (‘soccer parlays’, as the Americans might call them) are a key bet type in the UK and pretty much every online bookie does a decent job at the very least on them.

    The best sites for football accumulators, though, have different bonuses and perks, like acca insurance and bonuses.

    Enhanced odds are commonplace on footy accas, with enhancements often increasing as you add more legs to your bet.

    Overall, us esteemed and venerated experts at My Betting Sites reckon Ladbrokes is probably the place to head to if you want the best acca experience.

    Tracking your bet on the Ladbrokes mobile app is super slick, odds boosts are regularly available, and you’ll get your stake back as a free bet if one leg of your 5+ leg acca lets you down.

    In-play Football Betting

    The nerds and boffins behind the scenes have really helped to improve the live football betting experience over recent years. Even if your bookie isn’t live streaming the event, instantaneously updating in-play stats are super-useful and the breadth and depth of in-play football betting markets is frankly insane compared to the state of play even ten years ago.

    You can’t go far wrong with Betfair if you fancy an in-play flutter in the UK.

    One of the features we really like about in-play betting on Betfair is the no cash out suspension on match odds markets.

    I, for one, have been stung trying to cash out from a winning position in play, only for a goal or red card to go against me while markets are suspended by a trigger happy trader, so this feature is a personal favourite.

    Football Live Streaming

    Live pictures from the match are crucial to some punters’ betting strategies and styles, and if you’re really trying to pick up value from small moments like stoppages in play or an attack that’s building momentum, then you’ll need something faster than the typical satellite TV package.

    Like with a load of other football betting-related questions, Bet365 is the best answer here.

    Obviously you won’t be able to live-stream UK football on Bet365 if you live in Old Blighty, but for a large number of other worldwide leagues and competitions, 365 has good-quality streams.

    Football Trading

    Exchange betting sites allow punters to approach football matches and events in much the same way as one might buy and sell shares, currencies or commodities in the financial markets.

    For example, If you’re bullish on Arsenal’s chances this weekend and you think they’re undervalued, you can ‘buy’ them on the exchange and ‘sell’ them for a profit before the game even kicks off (if the market moves in the direction you predicted).

    This is a whole different way of thinking about sports betting, and the undisputedly best place to ‘trade’ football is the Betfair Exchange.

    There are a few other betting exchanges (Betdaq and Smarkets being the most well-known alternatives), but Betfair crushes the competition in terms of liquidity and variety.

    Betfair also has an online sportsbook - and a darn good one at that - if you prefer some more traditional betting action.

    Asian Handicap Betting

    Betting sites that offer Asian handicap markets are super useful, especially for in-play betting. Generally speaking, a handicap market gives a favourite a disadvantage of a certain number of goals (think of a -1 handicap like that team starting the game from 0-1 down), and an underdog an advantage (i.e. a +1 is like that team starting the game from 1-0 up).

    The advantage of asian handicap markets is that your bet is ‘pushed’ (you get your stake back) if your team equals - but does not beat - the handicap.

    With other handicap markets, not beating the handicap outright might result in you losing your stake.

    Lots of UK bookies offer handicap markets, but we think Rhino Bet is the best UK bookie for Asian handicaps, with both main and alternative lines available.

    Betting on Corners

    Yet another way to bet on football is corners markets.

    Is a favourite losing at home against a resolute defence, or have you noticed a team playing with high wing-backs? Then corners might be an interesting angle to take.

    Typical corners markets include 2-way and 3-way over/under lines, total corners, first and second half total corners, corners match bet, corner handicap, asian handicap, first corner time, corners race, first and last corners, and multicorners. Bet365 has them all.

    Correct Scores Betting

    Correct scores are notoriously difficult to call, and that’s reflected in the prices offered by bookies for many scorelines.

    The most likely scorelines are the boring ones, like 0-0, 1-0, 0-1, 1-1 and 2-1. Keep in mind, however, that they might be underbought (i.e., good value) precisely because they are boring.

    Correct score markets are great to trade in-play, and for that reason I think Betfair is one of the best places to head if correct score betting is your thing.

    Football Betting Sites: Conclusion

    They think it’s all over… it is now!

    There we have it. A hell of a lot of information about football betting to take in, but we’re confident you’ll be a football betting sites expert if you’ve read through the entire page.

    There's heaps more betting sites content via the links below: