Which UK bookies have the best World Cup odds?

888sport has some of the best World Cup odds and there are plenty of other UK betting sites offering great value in pre-match or in-play World Cup betting markets.

In this article we’ll reveal the best World Cup betting sites as well as the best new bookmakers for World Cup odds. We also discuss how to find the best odds possible, and explore some of the best World Cup betting markets.

BetUK

We review betting sites for a living here so we know a thing or two about how to find good value prices. Here are our top tips for finding the best World Cup odds:

Compare sites with each other

The simplest way to check how good the odds being offered on a certain site are is to compare that site with other sites.

Either use an odds comparison tool (lots of these are available on the web) or bring up several sites and check the odds yourself.

It’s worth checking both pre-match and in-play markets - some bookies that offer attractive odds in pre-game markets may offer much worse value for in-play bets and vice versa.

Work out the overround/vig

One of the reasons that the odds being offered by one online bookmaker may be different to another on the same market is the cut being taken by the bookie on each market.

This cut is often called the overround, or vigorish.

That’s right, bookies never offer prices that reflect the true probability of an event occurring. This is their way of ensuring that even if players win big short-term, the vast majority of them will lose in the long term.

Some bookies are stingier than others when it comes to the overround. It’s worth knowing which ones consistently bake in a bigger cut for themselves on football bets.

Compare sportsbooks to the exchange

One place where you’ll never find an overround is a betting exchange (Betfair is the most well-known exchange).

At a betting exchange, punters can put money on a particular market at whatever price they like and other bettors can lay at that price if they want to.

If there is enough activity and money in the market, the price on offer tends to reflect the true value of an outcome occurring.

There’s no overround baked into the prices displayed on a betting exchange, so it is almost always better at face value than the equivalent sportsbook market.

The betting exchange still makes plenty of money, though, in the form of a commission on your winnings.

In short, the closer a sportsbook price is to the ‘true value’ on an exchange, the better value it is for you.

Factor in the welcome bonus

A top welcome bonus turns a good bookie into a great bookie.

Before you stick your World Cup wagers on, it’s definitely worth spending a short while browsing the best betting sign up offers currently available.

There is a huge range of deposit bonuses and free bet offers up for grabs. If you’re smart in how you use the welcome bonus (always make sure to check the T&Cs), you could make a relatively small deposit last a relatively long time.

That’s value.

Sign up and opt in to marketing emails

Yeah, I know it’s annoying getting marketing emails from companies that you bought something from, like, once.

However, it’s worth opting in to marketing emails for any online bookmakers that you sign up to ahead of or during Qatar 2022.

Customer emails are the first place you’ll hear about World Cup betting offers and promotions like enhanced odds, money back offers, acca insurance, and more.

Like our tip to factor in the welcome bonus, this one isn’t specifically about the odds on offer. It’s more of a broader tip on how to secure the best possible World Cup betting value.