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Which UK bookies have the best World Cup odds?

23 August 2022

We recommend shopping around to get the best World Cup betting odds.

World Cup odds

888sport has some of the best World Cup odds and there are plenty of other UK betting sites offering great value in pre-match or in-play World Cup betting markets.

In this article we’ll reveal the best World Cup betting sites as well as the best new bookmakers for World Cup odds. We also discuss how to find the best odds possible, and explore some of the best World Cup betting markets.

Top 10 sites for World Cup betting

  1. Bet £10 get £30 in Free Bets

    Full T&Cs Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3 x £10 Free Bets credited when you opt in by clicking the claim button on my offers page. Once the offer is claimed, place your qualifying bet, after the qualifying bet is settled, you will receive your free bets. Free bets must be used on 4 or more selections and are non-withdrawable and stake not returned with winnings. 7 day expiry. BeGambleAware.org

  2. Bet £10 get £10 in Free Bets
    + £10 casino bonus!

    *New UK customers (Excluding NI) mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply

  3. Bet £5 get £30 in bonuses

    18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly

  4. Double the Odds
    Any sport. Any bet. Any odds.

    New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

  5. Bet £10 get £60 in bonuses

    New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

  6. Bet £10 Get a £20 Surprise Bet

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Please gamble responsibly. Additional T&Cs apply

  7. Bet £10 Get £50 in Free Bets

    New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

  8. Get £10 in Free Bets

    New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

  9. Money back as cash up to £20
    If your first bet loses

    Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.

  10. Bet £10 Get £20 in Free Bets

    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

3 new sites with great World Cup betting odds

BetUK

Bet UK World Cup betting market screenshots displayed on a Samsung Galaxy S21 and Mac Book Air on a background of the World Cup trophy and football goal net jpg updated

Click the image above to see our full BetUK review.

BetUK has made great improvements to its mobile-optimised site since it launched in 2018 and now has former England star Teddy Sheringham now fronting its football marketing push.

The new customer offer at BetUK is consistently among the best on offer of any top UK bookie which, combined with its depth of footballer markets (including asian lines and corners) make it a great selection for World Cup bets.

Parimatch

Parimatch World Cup betting market screenshots displayed on a Samsung Galaxy S21 and Mac Book Air on a background of the World Cup trophy and football goal net jpg updated

Click the image above to see our full Parimatch review.

Oleksandr Usyk is Parimatch’s big-name ambassador and they pack a heavy punch across all sports, including football (they also partner with Leicester City and Chelsea).

Long established in the CIS region, Parimatch launched in the UK in 2020 and is now a go-to football betting site for many of us in the office. A low minimum deposit makes the welcome offer very attractive, too.

LiveScore Bet

Livescore Bet World Cup betting market screenshots displayed on a Samsung Galaxy S21 and Mac Book Air on a background of the World Cup trophy and football goal net

Click the image above to see our full LiveScore Bet review.

For years I have turned to LiveScore for instant score updates and in 2020 this well-known brand launched a fully featured sportsbook.

Great odds boosts are regularly available at LiveScore Bet and The Daily Free Game, LiveScore Squads feature and generous welcome offer mean your initial deposit will stretch further here than on most other sites.

How to find the best football World Cup odds

We review betting sites for a living here so we know a thing or two about how to find good value prices. Here are our top tips for finding the best World Cup odds:

Compare sites with each other

The simplest way to check how good the odds being offered on a certain site are is to compare that site with other sites.

Either use an odds comparison tool (lots of these are available on the web) or bring up several sites and check the odds yourself.

It’s worth checking both pre-match and in-play markets - some bookies that offer attractive odds in pre-game markets may offer much worse value for in-play bets and vice versa.

Work out the overround/vig

One of the reasons that the odds being offered by one online bookmaker may be different to another on the same market is the cut being taken by the bookie on each market.

This cut is often called the overround, or vigorish.

How to calculate the vig
Ryan Davis

Ryan Davis

  • Calculate the implied probabilities for each outcome
  • Add these implied probabilities together
  • Subtract 100 from the total

The implied probability is the percentage chance of an outcome occurring based on the odds being offered. To calculate the implied probability of a price, use the following equation:

(1/decimal odds) x 100

An easy market to demonstrate the overround on is the two-way coin toss pre-match market (yes, you can bet on the pre-match coin toss).

There are two possible outcomes for a coin toss: heads or tails. Each outcome is equally likely - there is a 50% chance of the coin landing on heads and a 50% chance the coin lands on tails. That means the probability of each outcome is 0.50.

Here is an example of a pre-match coin toss market showing decimal odds offered for each outcome

Heads
Tails
1.95
1.95

So, let's work out the implied probabilities based on these prices.

  • Heads: (1/1.95) x 100 = 51.28
  • Tails: (1/1.95) x 100 = 51.28

Adding these implied probabilities together, we get 102.56. Subtracting 100 from this figure gives us the overround: 2.56%

The less certain a bookie is about the outcome of an event, the higher the overround will be.

That’s right, bookies never offer prices that reflect the true probability of an event occurring. This is their way of ensuring that even if players win big short-term, the vast majority of them will lose in the long term.

Some bookies are stingier than others when it comes to the overround. It’s worth knowing which ones consistently bake in a bigger cut for themselves on football bets.

Compare sportsbooks to the exchange

One place where you’ll never find an overround is a betting exchange (Betfair is the most well-known exchange).

At a betting exchange, punters can put money on a particular market at whatever price they like and other bettors can lay at that price if they want to.

Google Pixel 5 screenshots comparing England v Iran markets on Betfair Sportsbook and Betfair exchange

Sign up to Betfair to get access to both the Sportsbook and the Exchange products.

If there is enough activity and money in the market, the price on offer tends to reflect the true value of an outcome occurring.

There’s no overround baked into the prices displayed on a betting exchange, so it is almost always better at face value than the equivalent sportsbook market.

The betting exchange still makes plenty of money, though, in the form of a commission on your winnings.

In short, the closer a sportsbook price is to the ‘true value’ on an exchange, the better value it is for you.

Factor in the welcome bonus

A top welcome bonus turns a good bookie into a great bookie.

Three Galaxy S21 screenshots showing different betting sign up offers at 888sport betuk and parimatch on a background image of the world cup trophy

UK punters are spoiled for choice when it comes to betting sign up offers.

Before you stick your World Cup wagers on, it’s definitely worth spending a short while browsing the best betting sign up offers currently available.

There is a huge range of deposit bonuses and free bet offers up for grabs. If you’re smart in how you use the welcome bonus (always make sure to check the T&Cs), you could make a relatively small deposit last a relatively long time.

That’s value.

Sign up and opt in to marketing emails

Yeah, I know it’s annoying getting marketing emails from companies that you bought something from, like, once.

However, it’s worth opting in to marketing emails for any online bookmakers that you sign up to ahead of or during Qatar 2022.

Customer emails are the first place you’ll hear about World Cup betting offers and promotions like enhanced odds, money back offers, acca insurance, and more.

Like our tip to factor in the welcome bonus, this one isn’t specifically about the odds on offer. It’s more of a broader tip on how to secure the best possible World Cup betting value.

The best World Cup betting markets

We’ve put together a guide to the best World Cup betting markets below.

You should be able to find most of these selections on any top online bookie, though make sure to compare a few (see above) to find the best odds.

⚽ Winner

This one’s pretty straightforward: Which country is gonna win?

Some bookies will offer supplementary markets including double chance (select two countries, your bet wins if either country wins the tournament).

⚽ Runner up

Also pretty straightforward. Which team will lose the final?

⚽ Name the finalist

You’ll need to study the bracket closely to work out which countries are most likely to meet each other in the final.

Like lots of World Cup betting markets, this might be more interesting to keep tabs on once the tournament is underway rather than trying to call it before the first game.

⚽ Top goalscorer/Golden Boot

I don’t think Just Fontaine’s outrageous record of 13 goals at a single World Cup finals (for France in 1958) is under any threat.

However, there are plenty of lethal forwards capable of beating Harry Kane’s 2018 Golden Boot-winning tally of six goals.

Make sure to check the market rules on this one: Penalty shoot-out goals almost certainly won’t count but extra time goals, for example, probably will.

⚽ Country specials

Most UK online bookies will offer a slate of different markets relating to the performances of a specific World Cup team.

These markets are most often called ‘Country Specials’. Typical bets in this category include team exact group points (or other group performance bets), team stage of elimination, and team top goalscorer.

⚽ Group betting

Each group is, of course, its own mini-league and most online bookies will offer a full suite of markets for each specific group.

There could be good value, for example, in the total goals market for a particular group, or perhaps you fancy a group to be particularly spicy and want to bet on its teams picking up the most cards.

⚽ First time winner

The first time winner market is generally expressed as a two-way (yes/no) market.

The six shortest pre-tournament favourites have all won the World Cup on at least one occasion, so it’s no surprise that ‘first time winner - yes’ is the dog.

This is one that’s worth checking as the tournament progresses, especially if Netherlands, Belgium or Portugal impress in the group stage.

⚽ Winning confederation

The World Cup features representatives from each of the five regional football confederations:

  • UEFA (Europe)
  • CONMEBOL (South America)
  • CAF (Africa)
  • CONCACAF (North America, Central America & Caribbean)
  • AFC (Asia)

The World Cup has only ever been won by UEFA or CONMEBOL countries and that record does not look likely to be broken this time round.

⚽ Winning group

Which group will the eventual winner come from?

Spain and Germany are both in Group E, which is the pre-tournament favourite to be the group that produces the winner.

The bookies reckon the winner is least likely to come from Group A, which features hosts Qatar, Ecuador, Senegal and two-time finalists, Netherlands.

Best World Cup odds: Pre-match

Betfair

At Betfair, you’ve basically got twice as many pre-match betting options as at your average online sportsbook:

The Betfair sportsbook has a wide selection of pre-match betting markets and there’s often decent offers and promotions to take advantage of. The Betfair Exchange is peerless and presents a similarly huge range of betting opportunities.

Full Betfair review →

Best World Cup odds: In-play

Bet365

Bet365 pioneered online in-play betting in the UK and it still leads the pack, in our opinion.

Its phenomenal selection of in-play football markets and excellent value odds is, simply put, hard to beat.

There's also a monster sign up offer for all new customers and several useful football betting promotions like bore draw money back and soccer substitute guarantee.

Full Bet365 review →

World Cup betting odds FAQs

Which bookie has the best England World Cup odds?

888sport is likely to have close to the best, if not the best, odds on England to win the World Cup. Other good value bookies for this bet include Betfair, Coral and Betfred.

How do you find the best World Cup odds?

There are a few things we do when searching for the best World Cup odds:

  • Compare sites to each other
  • Work out the overround/vig
  • Compare books to the exchange
  • Factor in the welcome bonus
  • Opt in to marketing emails

Click here for more information on how to find the best World Cup odds.

What are the best new sites for World Cup odds?

Our betting experts review all the good new betting sites as soon as they launch. We reckon the best new sites for World Cup odds are BetUK, Parimatch, and LiveScore Bet.

Is it worth betting on the World Cup favourites?

Yes and no. If you can find the favourites being offered at a price that’s much better than the price offered at other bookies, then you should take it.

On the other hand, both England and the tournament favourites are likely to be overbought/backed in, therefore offering poor value.

Will Bale score more than Kane at the 2022 World Cup?

Probably not but, equally, I wouldn't bet against it. How's that for sitting on the fence! 😏