Best Betting Sites UK

New UK Betting Sites

The UK online betting market is pretty crowded, with a decent number of high-quality established players. That means newly launched UK bookies really need to offer something exceptional to grab a slice of the regular punter's pie.

Below, we’ve picked out some of the newest UK bookmakers that are genuinely worth checking out:

1. BetMGM: Live in the UK since August 2023
2. BetGrouse: Live in the UK since June 2023
3. Pub Sports: Live in the UK since January 2023
4. Bzeebet: Live in the UK since January 2023
5. Hyper Sports: Live in the UK since January 2023

It's a question that divides opinion among UK punters. That's because we all like and value different aspects of betting websites.

You may be drawn to an online bookmaker for many reasons: because of the welcome offer, the fact it offers Apple Pay, or, the number of betting promotions. You may even favour a certain bookie because it sponsors your favourite team!

But it’s worth highlighting that certain betting sites are better suited to meet your needs than others. With this in mind, we’ve selected the best bookies for several categories:

Best Betting Site Welcome Offer: BetMGM

Customer benefits: Deposit and bet a tenner and you will pocket £60 in free bets, split into six £10 free bets. You get one for football, one for horse racing, one for a bet builder and an acca free bet. Best of all, there are no wagering requirements to worry about.

Considerations: None about the offer - it offers new customers cracking value. The sportsbook could have more existing customer promotions and a wider range of payment methods, however. But we expect these parts of the betting site to improve as the brand grows in the UK.

Our verdict: The welcome bonus offers punters terrific value. Not only do you quadruple your deposit but the variety of free bets is great. The best part of the offer is how transparent and easy to claim it is. It is still early days for BetMGM in the UK and there are still some issues for them to iron out. Nonetheless, it’s an impressive debut for the popular American brand.

Best Betting Site for Football: Bet365

Customer benefits: The huge football coverage, excellent live streaming service and comprehensive bet builder are just three reasons why UK punters betting on football flock to Bet365. Oh, and as the pioneers of in-play football betting, having a flutter on the live action doesn’t get any better than Bet365 (as confirmed by Ray Winstone of course)!

Considerations: The site is seamless and has a superb user interface. However, it will never win an award for being the most aesthetically pleasing betting website with the spreadsheet-like vibe it has going on. Or maybe it’s a question of taste?

Our verdict: Despite the continued rollout of new football betting sites, Bet365 remains the GOAT in our eyes and no doubt the eyes of many UK punters betting on football. The comprehensive nature of the site, which has always had football at its core, is a joy to use.

Best Betting Site for Horse Racing: Ladbrokes

Customer benefits: Ladbrokes has been synonymous with racing since being founded in 1886 and it remains a go-to bookie for racing enthusiasts today. Free bets, extra race places and odds boosts are a regular fixture. Punters can take the early price from 8am on a race day with Ladbrokes’ Best Odds Guaranteed and live stream every UK & Irish race too. Racing heaven!

Considerations: The strong focus on racing and football at Ladbrokes means betting on smaller, niche sports isn’t as good.

Our verdict: Racing Post previews and tips on racecards and live commentary - along with the benefits mentioned - make this British betting institution perfect for betting on horses.

Best Betting Site for Rugby: Betfred

Customer benefits: As the principal sponsor of the Super League, Betfred is already a name rugby enthusiasts will know well. But that's not the only reason we’ve singled out Betfred for special praise. Its selection of rugby betting markets is excellent with handicaps, points totals and player try scorers offered in-depth. You can convert plenty of odds boosts, pick up heaps of egg-shaped free bet offers and bag a banging sign-up offer too.

Considerations: Betfred has a lot going for it. But the website does feel a bit outdated. The sample goes for the betting app so if you bet a lot on your phone, Betfred might not be for you.

Our verdict: Betfred is one of the most recognisable UK betting companies. The Northern bookie excels in football, horse racing and, as we’ve highlighted, rugby. But you could choose any sport in truth and Betfred will more than meet your expectations.

Best Betting Site for Odds Boosts: Kwiff

Customer benefits: Being “Kwiffed” is one of the huge perks at Kwiff. And no, that doesn’t translate to some fancy new haircut. Instead, you receive supercharged (enhanced) odds for any bet, any size, at any time of day. Bets are randomly selected by Kwiff’s algorithm with lucky customers instantly notified if and how much their odds have been boosted. The surprises aren’t limited to odds. Free bets are also handed out unexpectedly, which I can confirm is a thing having received one myself.

Considerations: If you’re not one for surprises, Kwiff might not be for you, naturally. And it’s worth pointing out that Kwiff won’t win many awards for special features or live streaming either.

Our verdict: Kwiff is a bold, unique betting site which has grown to become one of the UK’s most popular since being founded in 2015. Its early days as a mobile-only sportsbook mean Kwiff.com offers a straightforward and aesthetically pleasing interface punters love to return to. And the fact that you can be ‘Kwiffed’ at any time, adds that extra bit of spice to regular bets.

Best Betting Site for Bet Builders: BetVictor

Customer benefits: With BetVictor's bet builder punters have the freedom to nail down precisely the bet they want. Offered across a range of sports including football, NBA, NFL and snooker, the bet builder allows you can create your own bet, choose from a load of pre-built options and even edit pre-made bets. Combining bet builder bets between different sports is also possible. And if you still haven’t found that perfect combination, users can tweet #PriceItUp to BetVictor and request a price.

Considerations: Its catalogue of live streams isn’t as good as other UK bookies so if live streaming is important to you, we suggest finding another betting site.

Our verdict: A quality betting site with first-class features, fast withdrawals and terrific promotions is fully deserving of its place among the UK’s top bookmakers.

Best Betting Site for Live Betting: LiveScore Bet

Customer benefits: If, like us, live streaming is a bit part of your live betting experience, then look no further than LiveScore Bet. Only a handful of UK betting companies can lay on a lengthy list of live feeds. However, it’s one of LiveScore Bet’s biggest strengths. Punters can expect a comprehensive schedule with football (including La Liga, Serie A & Bundesliga), tennis, cricket, basketball, snooker and racing available to watch providing your account is topped up.

Considerations: Payment methods at LiveScore Bet are limited to PayPal and debit cards. A couple more options would be welcome.

Our verdict: LiveScore hasn’t just relied on existing strong brand recognition to become one of the UK’s most popular bookies. In addition to live streaming, markets for player props and football stats are as good as we’ve seen anywhere and there are plenty of betting promotions for UK bettors to get their teeth stuck into.

Best Betting Site for Spread Betting: Spreadex

Customer benefits: Spread betting offers an exciting alternative to traditional fixed odds wagering. Here, you don’t bet on the outcome of an event but instead, predict what will happen in a specific market, for example, the number of goals in a football match. The spread is made up of predictions that you can choose to buy if you think the outcome of the spread will be higher, or, sell if you think it will be lower. The more right you are, the more you can win.

Considerations: And the more you are wrong, the more you can lose! As is the case on every UK betting site recommended by mybettingsites.com, Spreadex has safe gambling tools to limit losses. But take care if you are new to this type of gambling.

Our verdict: Spreadex offers something completely different to the rest of the market and still has fixed odds betting, catering to UK punters of all needs.

Best Betting Site for Online Casino: 32Red

Customer benefits: 32Red is one of the best casino sites in the business. The Kindred-owned brand boasts a brilliant batch of games including popular slots from Games Global and Relax Gaming, along with 40+ Slingo games based on TV shows such as Britain’s Got Talent and Deal or No Deal. The number of existing customer promotions is a further reason for the popularity of this site, which caters to all punters with a very tidy sportsbook.

Considerations: Quality over quantity is very much the approach at 32Red. Other online casinos will have a larger pool of games, although I’d argue sometimes less is more! The 50x turnover attached to the welcome bonus is quite high, it must also be said.

Our verdict: Whether it’s for the quality of the games, promotions, or, its TV/ radio commercials featuring comedian, Keith Lemon, 32red is a highly memorable casino brand worthy of its top-notch reputation.

Our bookmaker reviews come with a rating out of ten. To get this score, we analyse the strengths and weaknesses of each bookmaker across six key categories.

We then take the average score from each category to get an overall rating which is displayed at the top of and throughout a review page - you can read more about how we review betting sites here.

Here are the main categories we focus on:

Licensing

The top betting sites are fully licensed and regulated by the UK Gambling Commission and we give extra credit to those who have stood the test of time over many years.

Great reputations aren't achieved overnight - a professional and quality service over a sustained period is a necessity, and UK bettors have plenty of bookies to choose from on that front.

Payment Methods

Given how quickly and widespread the adoption of different payment methods has been in the UK, online bookies must offer a good selection of options. You’ll see that the bookies we rate highest more often than not provide great payment flexibility.

Design & User Experience

There’s nothing more frustrating than trying to use a website with poorly thought out menus, jarring colour schemes and just all round irritating features. It’s not really something you can quantify in the same way as some of the other factors in this list but it’s of equal importance.

Basically, do you like the site? Is it easy to use? Can you navigate quickly to the areas you want to visit? Are the gestures on mobile intuitive? Is the colour scheme nice? You get the point.

Betting Site Features

When all the top bookies are offering similar odds on the same markets and events, special features like live streaming, cash out, bet builders, statistics and blogs are often what set them apart.

Betting Variety

Yeah, we all love Premier League and football in general but what if it’s one of those boring international break weeks? Or even worse for footy punters, what if it’s a summer without a major tournament!! There’s always horse racing. But some people in the UK don’t like football or horse racing (that’s fine too).

Point is, a strong selection of markets on other popular sports like tennis, cricket, golf and US sports at a minimum is critical.

Mobile Experience

A Gambling Commission survey from 2020 confirmed that the majority of online bettors in the UK wager use their mobile phones. That means online betting operators are missing a trick if they aren’t ponying up to develop genuinely good dedicated apps or mobile sites.

Most of the big brands in the UK now offer decent mobile versions of their platforms, but there are still some clunky apps out there.

Customer Support

When we research and write bookmaker reviews, we always make sure to check out customer support. In our view, real agents (like, actual humans) on live chat is the quickest and most convenient support experience. Plenty of bookies now have this service available 24/7.

Who are the Betting Site Experts at MBS UK?

Mybettingsites.com is run by Nick and Del.

Both have a wealth of experience and knowledge of UK betting sites and are well-placed to explain the intricacies of betting sites having previously worked for bookmakers themselves.

You can read more about the guys behind the reviews below, or, you can find out more about mybettingsites.com here.